I really appreciate that Varify.io® is user-friendly, allowing me to jump right into test preparation without needing to read a lot of documentation. The interface is designed for non-programmers, which makes setting up A/B tests straightforward. I like the possibility to create tests directly in the frontend, which fulfills one of the main criteria I was looking for in an A/B testing tool. The simple administration and dashboard are also useful features. I also appreciate the small features in evaluation, like excluding duplicate user events or outlier smoothing. Although measurement was initially a bit hard to understand, I found it a good option to choose between GA4 and BigQuery for measurement, and with some understanding of the documentation, it’s manageable. It was really helpful having a call or two with the Varify team for implementation.

We use varify.io for a variety of domains with custom A/B tests for >2 years now. Integration is just very quick for a new store ! With that, I really like the stability and the support of the varify team. The stability helps with very high volume A/B tests and I can always ask support. The test rendering is stable and flicker-free due to how you can set up tests in the editor.

It‘s very easy and straighforward to set up and launch an A/B test.