I use Varify.io® to conduct my A/B tests and create healthy analyses. I really like the feature of adding events directly from GA4 without recreating events within the tool. This feature allows me to measure my tests quickly without spending extra time and with less effort. I also think the verification process is quite simple, and the setup can be easily done by following the instructions.

I am very satisfied with Varify. It is a user-friendly tool whose capabilities are continuously being expanded and improved. There are also more and more AI features available, which make A/B testing easier. Additionally, the BigQuery integration makes analysis easier.

From first call through set up and launch they have been incredibly flexible, always responsive on support and their level of expertise in the set up is perfect. We had a complex set up to ensure full compliance in our industry which they achieved, giving regular support to our engineering teams. Considering the cost of Varify, this level of support and attention is really impressive.