As a freelance test developer, I’ve been using Varify.io for a few months, and it has truly changed the way I approach A/B testing. The platform’s focus on a "single source of truth" means that all my data is consistent and easy to track. Plus, the integration with BigQuery allows for super-fast data analysis, which saves me a lot of time and helps me make quick decisions for my clients.

Varify is easy for beginners and first-time users to understand, so even our colleagues can make small changes quickly and on their own. What we like best is that we’ve been able to implement even the most complicated ideas so far. Developers also enjoy working with the tool. Varify’s support team is incredibly helpful and responsive, and they show us how we can continue to improve.

We have worked with an agency for A/B tests for a long time — since Varify, we do it completely ourselves. The reason: the AI function. More complex tests, which would have previously required developer time, I now implement independently. I describe what I want to test, the AI generates the code. For smaller companies, this is a real game changer. A/B testing was long a discipline that one had to "afford." Varify + AI makes it accessible — anyone with a hypothesis can test it themselves today.