G2

Kinjal K.

Associate Product Manager

Enterprise (> 1000 emp.)

8/29/2026

"Simplifies product experimentation."

4.5/5

Describe the project or task AB Tasty helped with:

The service task involves setting up and managing A/B tests to optimize user experience and product performance. This includes configuring experiments, analyzing results, and collaborating with cross-functional teams to implement changes based on data insights. Review collected by and hosted on G2.com.

What do you like best about AB Tasty?

I appreciate that AB Tasty allows me to easily modify the product and run experiments without having to create major development tickets for every test. As a product manager, I can A/B test different page experiences, measure user behavior, and use these results when collaborating with design and engineering teams on roadmap decisions. The dashboard is also very user-friendly once the initial setup is complete. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

In some edge cases, the initial setup requires more effort than I anticipated. Our website features complex components and custom tracking setups, meaning certain experiments require more upfront planning. Review collected by and hosted on G2.com.

Recommendations to others considering AB Tasty:

To improve the initial setup process, consider providing more detailed documentation and examples for complex scenarios. Additionally, offering a dedicated support channel for setup-related queries could enhance user experience. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

It helps us validate product and UX decisions before committing engineering resources to a full rollout. We can run tests with specific user segments, measure conversion and engagement against the original experience, and make data-driven decisions. This reduces guesswork during roadmap planning and provides stakeholders with concrete insights when prioritizing product improvements. Review collected by and hosted on G2.com.