G2

Laura W.

Shop Manager

Small-Business (50 or fewer emp.)

7/27/2026

"A/B testing without an agency and without a developer"

4.5/5

What do you like best about Varify.io®?

We have worked with an agency for A/B tests for a long time — since Varify, we do it completely ourselves. The reason: the AI function. More complex tests, which would have previously required developer time, I now implement independently. I describe what I want to test, the AI generates the code. For smaller companies, this is a real game changer. A/B testing was long a discipline that one had to "afford." Varify + AI makes it accessible — anyone with a hypothesis can test it themselves today. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

The evaluation is currently running via GA4 — this requires clean, error-free tracking. In practice, there are always gaps, which can quickly make the test results unreliable. A more independent evaluation directly in Varify, independent of GA4, would be a big step forward. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

Varify primarily resolves our dependency on external resources. Previously, we needed an agency and developers to implement tests — it was slow and expensive. Thanks to the AI feature, we can now set up complex A/B tests entirely on our own, without writing a single line of code. Anyone with a clear hypothesis can implement it directly. This has significantly increased our testing speed and independence — a real advantage, especially as a smaller team. Review collected by and hosted on G2.com.

Response from Nora of Varify.io®

edit

Thanks, Laura! Great to hear the AI feature is letting you run tests without an agency, that's exactly the shift we hoped it would enable. On evaluation independent of GA4, we're working at full speed on our own tracking, so stay tuned, there's a lot to look forward to!