![Laura W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura W.")
LW

Laura W.

Shop Manager

Small-Business (50 or fewer emp.)

7/27/2026

"A/B testing without an agency and without a developer"

4.5/5

What do you like best about Varify.io®?

We have worked with an agency for A/B tests for a long time — since Varify, we do it completely ourselves. The reason: the AI function. More complex tests, which would have previously required developer time, I now implement independently. I describe what I want to test, the AI generates the code. For smaller companies, this is a real game changer. A/B testing was long a discipline that one had to "afford." Varify + AI makes it accessible — anyone with a hypothesis can test it themselves today. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

The evaluation is currently running via GA4 — this requires clean, error-free tracking. In practice, there are always gaps, which can quickly make the test results unreliable. A more independent evaluation directly in Varify, independent of GA4, would be a big step forward. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

Varify primarily resolves our dependency on external resources. Previously, we needed an agency and developers to implement tests — it was slow and expensive. Thanks to the AI feature, we can now set up complex A/B tests entirely on our own, without writing a single line of code. Anyone with a clear hypothesis can implement it directly. This has significantly increased our testing speed and independence — a real advantage, especially as a smaller team. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated

See what 57 reviewers think of Varify.io®

4.9 out of 5 · Verified reviews from real users

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