G2

Manish K.

Senior Account Director

Enterprise (> 1000 emp.)

8/28/2026

"AB Tasty Makes A/B Testing and Targeting Easy for Data-Driven Decisions"

4/5

What do you like best about AB Tasty?

AB Tasty helps us test campaign assumptions based on real user behavior, instead of guesses. I particularly value A/B testing for evaluating landing pages, call to actions, messaging, and overall customer journey. In addition, targeting capabilities really allow us to adapt experiments for various segments. The results give us data to discuss performance and define next steps. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

It does take a little while to get the hang of with dealing with numerous experiments, different target audiences and varied tracking needs. I check the setup thoroughly before launching any tests. I also feel the reports could be a little more straightforward, especially if an overview is required of the results. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

Our main focus with AB Tasty is on optimizing our campaign's digital experience. This allows us to A/B different versions to see which gives us the desired results for campaign review or further campaign work. And offers us firmer data from which to build our optimisations and proposals to clients. Review collected by and hosted on G2.com.