# Best A/B Testing Tools - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and [web content management software](https://www.g2.com/categories/web-content-management), and they integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) and [heatmap tools](https://www.g2.com/categories/heatmap-tools) to track visitor behavior. To qualify for inclusion in the A/B Testing Tools category, a product must: - Conduct split-traffic experiments with defined, trackable goals to determine best performing web content - Deploy multiple versions of any web content in real time - Perform split-URL experiments - Adjust and manage traffic volume to experiment variations - Provide tools for both technical and non-technical users to perform tests ## How Many A/B Testing Tools Products Does G2 Track? **Total Products under this Category:** 198 ### Category Stats (May 2026) - **Average Rating**: 4.48/5 (↓0.01 vs Apr 2026) - **New Reviews This Quarter**: 85 - **Buyer Segments**: Small-Business 43% │ Mid-Market 38% │ Enterprise 19% - **Top Trending Product**: Amplitude Feature Experimentation (+0.04) *Last updated: May 18, 2026* ## How Does G2 Rank A/B Testing Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 20,300+ Authentic Reviews - 198+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Top A/B Testing Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) | 4.4/5.0 (913 reviews) | Visual website testing and conversion validation | "[Effortless A/B Testing with Reliable Insights, but Mobile Testing Limits](https://www.g2.com/survey_responses/vwo-testing-review-12008629)" | | 2 | [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) | 4.4/5.0 (404 reviews) | No-code web experiments with targeting control | "[Standout Support and Fast Response Times, with Steady New Feature Development](https://www.g2.com/survey_responses/ab-tasty-review-12305095)" | | 3 | [Statsig](https://www.g2.com/products/statsig/reviews) | 4.7/5.0 (346 reviews) | Feature-flag experimentation and rollout analysis | "[Reliable and flexible experimentation platform](https://www.g2.com/survey_responses/statsig-review-11469454)" | | 4 | [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) | 4.5/5.0 (712 reviews) | Progressive feature release control | "[Flexible, Reliable Feature Flags for Confident Anytime Releases](https://www.g2.com/survey_responses/launchdarkly-review-12703858)" | | 5 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (757 reviews) | Personalized commerce testing and journey optimization | "[Two implementations, one clear conclusion: best CDP+automation combo for retention teams](https://www.g2.com/survey_responses/bloomreach-review-12720180)" | | 6 | [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) | 4.5/5.0 (560 reviews) | Campaign experimentation across customer engagement channels | "[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)" | | 7 | [Webflow](https://www.g2.com/products/webflow/reviews) | 4.4/5.0 (974 reviews) | Designer-led website changes for testing readiness | "[Photoshop-Like Design Control Backed by Awesome Webflow Tutorials](https://www.g2.com/survey_responses/webflow-review-12701804)" | | 8 | [Epsilon Accelerate](https://www.g2.com/products/epsilon-accelerate/reviews) | 4.7/5.0 (143 reviews) | — | "[Delivered on their pre-sales plans](https://www.g2.com/survey_responses/epsilon-accelerate-review-7102924)" | | 9 | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5.0 (508 reviews) | Lifecycle campaign testing and segmentation | "[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)" | | 10 | [PostHog](https://www.g2.com/products/posthog/reviews) | 4.5/5.0 (1,039 reviews) | Product analytics with built-in experiments | "[High-Quality Features That Are Easy to Implement](https://www.g2.com/survey_responses/posthog-review-12415093)" | ## Which A/B Testing Tools Is Best for Your Use Case? - **Leader:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - **Highest Performer:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Easiest to Use:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews) - **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews) - **Best Free Software:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Which Type of A/B Testing Tools Tools Are You Looking For? - [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) *(current)* - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- **Sponsored** ### Webflow Webflow is the agentic web marketing platform for high-performing teams. Marketers, designers, and developers collaborate in Webflow to build distinctive web experiences that grow their brand, rank in AI search, and drive real revenue, all without the complexity of a Frankenstack or the cost of constant replatforming. Built-in AI accelerates creation, optimization, and automation, while audit trails and permissions ensure teams stay in control. Over 300,000 companies and 2,000+ Certified Partners trust Webflow to power enterprise-grade web experiences worldwide. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=630&secure%5Bdisplayable_resource_id%5D=630&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=630&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16536&secure%5Bresource_id%5D=630&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fa-b-testing-tools&secure%5Btoken%5D=4969b0f7bc28a16373e440b264ea8c23fcbd7549154143790236e1aac0434bb7&secure%5Burl%5D=https%3A%2F%2Fwebflow.com%2Ffeature%2Foptimize%3Futm_medium%3Dppc%26utm_source%3Dg2%26utm_campaign%3Dfy27-SL-review-site-experiment&secure%5Burl_type%5D=custom_url) --- ## Buyer Guide: Key Questions for Choosing A/B Testing Tools Software ### What do A/B testing tools do? When people ask me about A/B testing software, I usually describe it as technology that lets you compare different versions of a page, message, or experience to determine which one performs better. However, in practice, these tools do far more: they give teams the confidence to optimize based on real behavior rather than assumptions. Instead of relying on guesswork or subjective opinions, I can validate ideas, measure impact, and iterate quickly. ### Why do businesses use A/B testing tools? Across marketing, product, and growth teams, I consistently see the same motivation: they want to make smarter decisions backed by data. Campaigns move quickly, and even small tweaks can create meaningful gains. A/B testing tools remove the uncertainty and help teams double down on what’s working well. Based on G2 reviewer patterns, these advantages show up most often: - Users value being able to test ideas quickly without developer bottlenecks. - They highlight built-in statistical models that make results easier to trust. - Reviewers appreciate tools that streamline experiment setup and tracking. - Teams highlight how experimental insights help align decisions across functions. This makes A/B testing especially valuable for product-led teams, performance marketers, and growth functions that rely on measurable improvements. ### Who usually uses A/B testing tools? G2 reviews point to three groups that depend on experimentation platforms the most: - **Marketing teams** for optimizing landing pages, CTAs, and campaign flows. - **Product managers** for testing UX changes, onboarding paths, or feature variations. - **Growth teams** for running continuous experiments across funnels and journeys. Across all three groups, the shared priority is making decisions grounded in real user behavior rather than assumptions. ### What types of A/B testing tools should I consider? Choosing the right experimentation platform depends on your stack, traffic volume, and the technical expertise of your team. Looking at G2 reviewer insights, tools generally fall into these categories: - **Visual A/B testing tools** for adjusting page elements directly through an editor. - **Server-side experimentation platforms** for conducting in-depth tests that involve logic, features, or backend behavior. - **Experimentation suites** that include A/B tests, multivariate testing, personalization, and analytics. Each option serves a different maturity level, so it’s worth matching the tool to the level of advancement in your experimentation program. ### What are the core features to look for in A/B testing tools? When I break down G2 reviews for this category, these feature themes show up: - A clear experiment setup that allows teams to move quickly. - Reliable statistical models that reduce noise and ensure trustworthy results. - Effective targeting and segmentation to reach the right audiences. - Built-in analytics for understanding lift, conversion impact, and interaction patterns. - Collaboration features that help cross-functional teams share results. - Integrations with analytics platforms, CRMs, CDPs, and data warehouses. These are the elements that determine how consistently a team can run experiments, not just how easily they can start one. ### What trends are shaping A/B testing right now? There are several developments gaining momentum in this space: - **AI-assisted idea generation** to surface new test opportunities. - **Advanced statistical approaches** that shorten test durations while maintaining accuracy. - **Feature flagging and controlled rollouts** that blend experimentation with product delivery. - **Privacy-centric data collection** designed to work with modern regulations. These trends show experimentation moving toward more intelligent and integrated workflows. ### How should I choose an A/B testing tool? For me, an A/B testing platform is most valuable when it supports frequent learning and clear interpretation. The best fit depends on your traffic volume, the complexity of your experiments, and how many teams need access to insights. When those elements line up, the tool becomes a dependable part of how organizations refine experiences and improve results. ### What do A/B Testing Tools do? When people ask me about A/B testing tools, I usually explain them as platforms that help teams compare digital experiences and measure which version performs better. But in practice, I see A/B testing tools as something bigger: they give teams a structured way to test ideas, personalize experiences, roll out features, and make decisions with clearer evidence. Instead of relying on assumptions about landing pages, web experiences, email campaigns, or product changes, teams can use visual editors, experiment setup, segmentation, analytics, and support to understand what actually works. ### Why do businesses use A/B Testing Tools? From the G2 reviewer patterns I evaluated, businesses use A/B Testing Tools because website, product, and campaign changes carry risk when teams rely only on opinion. Users mention the need to validate ideas, compare designs, improve conversions, and understand audience behavior without long development cycles. Common benefits include: - Faster experiment setup through visual editors and reusable workflows. - Better decisions through reports, analytics, and clear variant comparisons. - More control over personalization, targeting, and segmentation. - Safer feature releases through gradual rollout and measurement. - Less engineering effort for simpler page, copy, or experience changes. ### Who uses A/B Testing Tools primarily? After I evaluated G2 reviewer roles, I found that A/B Testing Tools serve both technical and business teams. - **Product managers** test features, flows, and rollout decisions. - **Marketing teams** test landing pages, campaigns, messaging, and conversion paths. - **CRO specialists** manage experiments and optimization programs. - **Data analysts** evaluate results, metrics, and audience behavior. - **Engineers** support implementation, events, feature flags, and integrations. - **Agencies and consultants** manage client experimentation programs. - **Administrators** configure access, setup, and governance. ### What types of A/B Testing Tools should I consider? From the way reviewers describe the category, buyers should compare several product types: - **Web experimentation tools** for page tests, visual edits, and on-site experiences. - **Feature experimentation platforms** for rollouts, flags, and product releases. - **Personalization platforms** for targeted experiences and audience segments. - **Landing page and funnel tools** with test creation and lead capture. - **Customer engagement platforms** with campaign, email, and journey tests. - **Analytics-connected platforms** that tie experiments to behavioral data. ### What are the core features to look for in A/B Testing Tools? When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention: - Visual editors for page and experience changes that help teams adjust layouts, copy, and design elements without heavy developer support. - Experiment setup for variants, controls, and goals that help teams structure tests clearly and measure the right outcomes. - Segmentation and targeting by audience, behavior, or attributes that help teams test experiences with the right users. - Reporting, dashboards, and statistical result views that help teams compare variants and understand which version performs better. - Integrations with analytics, CRM, product, and tag management tools that help connect experiment results to existing customer and performance data. - Feature flags, rollout controls, and developer options that help teams release product changes more safely. - Personalization, recommendations, and campaign tools that help teams tailor experiences based on audience needs and behavior. - Reliable support, documentation, and onboarding guidance that help teams launch experiments and troubleshoot setup issues faster. ### What trends are shaping A/B Testing Tools right now? From the G2 review patterns I evaluated, several trends stand out: - **AI-assisted experimentation** is helping teams generate variation ideas, summarize results, and set up tests faster. - **Feature experimentation is converging with product analytics** as teams connect rollouts, feature flags, usage data, and performance measurement. - **Personalization is becoming more central** as businesses tailor experiences by audience, behavior, segment, or customer profile. - **Visual editors are supporting faster test creation** by helping marketing and product teams make page or copy changes with less developer support. - **Analytics and customer platform integrations** are shaping decision-making as teams connect experiment results with broader customer and conversion data. - **Usability and implementation quality** remain major buying factors as reviewers continue to evaluate learning curve, pricing, performance, setup effort, and reporting depth. ### How should I choose A/B Testing Tools? For me, the strongest A/B Testing Tools fit depends on test volume, technical resources, data requirements, and personalization goals. I would suggest looking at products known for easy setup, reliable reporting, flexible targeting, strong integrations, and responsive support. I would also examine concerns around visual editor limits, learning curve, implementation effort, performance, and cost before making a final choice. --- ## What Are the Top-Rated A/B Testing Tools Products in 2026? ### 1. [UXWizz](https://www.g2.com/products/uxwizz/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 13 **Product Description:** Self-hosted website analytics and behavior analysis platform. #### What Are Recent G2 Reviews of UXWizz? **"[Perfect analytics tool to elevate user experience](https://www.g2.com/survey_responses/uxwizz-review-9070038)"** **Rating:** 4.0/5.0 stars *— Prashant S.* [Read full review](https://www.g2.com/survey_responses/uxwizz-review-9070038) --- **"[Helpful solution to understand user behaviour](https://www.g2.com/survey_responses/uxwizz-review-9103059)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/uxwizz-review-9103059) --- ### 2. [VWO FullStack](https://www.g2.com/products/vwo-by-wingify-vwo-fullstack/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 3 **Product Description:** VWO Testing Server-Side (Earlier VWO FullStack) is an enterprise-grade server-side experimentation and feature management platform. With both front-end and back-end open-source SDKs, and a simple, clean UI, VWO Testing Server-Side enables you to run robust, latency-free server-side optimization campaigns including feature tests, A/B tests, and feature rollouts. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like TED, Similarweb, Virgin Voyages, and Jubilant FoodWorks Limited and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. ### What Do G2 Reviewers Say About VWO FullStack? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **unmatched quality of support** from the VWO team, ensuring a positive experience throughout. - Users value the **ease of use** of VWO FullStack, praising its simplicity and seamless implementation for creating experiences. - Users value the **easy creation** of experiences with VWO FullStack, benefiting from seamless implementation and robust reporting. - Users highlight the **implementation ease** of VWO FullStack, finding tools simple to use and setup seamless. - Users praise the **robust reporting features** of VWO FullStack, enabling deep data insights for better decision-making. #### What Are Recent G2 Reviews of VWO FullStack? **"[VWO Fullstack: Wide SDK Support and a Feature-Rich Platform](https://www.g2.com/survey_responses/vwo-fullstack-review-12460232)"** **Rating:** 4.0/5.0 stars *— aman g.* [Read full review](https://www.g2.com/survey_responses/vwo-fullstack-review-12460232) --- **"[Fantastic Platform and A Wonderful Client Success Team](https://www.g2.com/survey_responses/vwo-fullstack-review-10464713)"** **Rating:** 5.0/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/vwo-fullstack-review-10464713) --- ### 3. [AdOptics](https://www.g2.com/products/adoptics/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 2 **Product Description:** AdOptics provides a conversion improvement service that operates at the ad level. The main component of the service is automated A/B testing for Google Ads. #### What Are Recent G2 Reviews of AdOptics? **"[A must before starting an Ad!](https://www.g2.com/survey_responses/adoptics-review-7412783)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/adoptics-review-7412783) --- **"[A good alternative to traditional Google Analytics](https://www.g2.com/survey_responses/adoptics-review-7483627)"** **Rating:** 4.0/5.0 stars *— Vivek Y.* [Read full review](https://www.g2.com/survey_responses/adoptics-review-7483627) --- ### 4. [CROmetrics](https://www.g2.com/products/crometrics/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 2 **Product Description:** CROmetrics is a Conversion Rate optimization agency. #### What Are Recent G2 Reviews of CROmetrics? **"[A Great Marketing Company for online businesses](https://www.g2.com/survey_responses/crometrics-review-6789724)"** **Rating:** 4.5/5.0 stars *— Pallav M.* [Read full review](https://www.g2.com/survey_responses/crometrics-review-6789724) --- **"[Strategic partner for company growth](https://www.g2.com/survey_responses/crometrics-review-6792774)"** **Rating:** 5.0/5.0 stars *— Binaya M.* [Read full review](https://www.g2.com/survey_responses/crometrics-review-6792774) --- ### 5. [Marketing Optimizer](https://www.g2.com/products/marketing-optimizer/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **Product Description:** Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. #### What Are Recent G2 Reviews of Marketing Optimizer? **"[A Great platform to Manage Leads in Right Way!](https://www.g2.com/survey_responses/marketing-optimizer-review-4998650)"** **Rating:** 5.0/5.0 stars *— JAY J.* [Read full review](https://www.g2.com/survey_responses/marketing-optimizer-review-4998650) --- **"[Lead Management Works Really Well! Loved this feature](https://www.g2.com/survey_responses/marketing-optimizer-review-4993542)"** **Rating:** 5.0/5.0 stars *— Nikita P.* [Read full review](https://www.g2.com/survey_responses/marketing-optimizer-review-4993542) --- #### What Are G2 Users Discussing About Marketing Optimizer? - [What does Marketing Optimizer do?](https://www.g2.com/discussions/what-does-marketing-optimizer-do) - [How do you optimize your marketing automation?](https://www.g2.com/discussions/how-do-you-optimize-your-marketing-automation) - [What are marketing automation features?](https://www.g2.com/discussions/what-are-marketing-automation-features) ### 6. [Proof Experiences](https://www.g2.com/products/proof-experiences/reviews) **Average Rating:** 4.4/5.0 **Total Reviews:** 7 **Product Description:** Proof Experiences enables your marketing team to personalize your website for each visitor without writing a single line of code. #### What Are Recent G2 Reviews of Proof Experiences? **"[Proof experiences : Modern way](https://www.g2.com/survey_responses/proof-experiences-review-5295480)"** **Rating:** 4.5/5.0 stars *— Ashutosh D.* [Read full review](https://www.g2.com/survey_responses/proof-experiences-review-5295480) --- **"[Innovative Platform for Interactive Marketing](https://www.g2.com/survey_responses/proof-experiences-review-5305606)"** **Rating:** 4.0/5.0 stars *— Anup C.* [Read full review](https://www.g2.com/survey_responses/proof-experiences-review-5305606) --- #### What Are G2 Users Discussing About Proof Experiences? - [What is Proof Experiences used for?](https://www.g2.com/discussions/what-is-proof-experiences-used-for) ### 7. [RankScience](https://www.g2.com/products/rankscience/reviews) **Average Rating:** 4.7/5.0 **Total Reviews:** 3 **Product Description:** RankScience automates split-testing for SEO - we provide tactical SEO execution and run A/B testing experiments across millions of pages. #### What Are Recent G2 Reviews of RankScience? **"[RankScience is brilliant!](https://www.g2.com/survey_responses/rankscience-review-4189338)"** **Rating:** 5.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/rankscience-review-4189338) --- **"[One of the best SEO Autamation Tool out there](https://www.g2.com/survey_responses/rankscience-review-6965616)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/rankscience-review-6965616) --- #### What Are G2 Users Discussing About RankScience? - [What is RankScience used for?](https://www.g2.com/discussions/what-is-rankscience-used-for) ### 8. [RightMessage](https://www.g2.com/products/rightmessage/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 11 **Product Description:** RightMessage is a website personalization platform for SaaS companies, online retailers, service-based businesses, professional creators, and marketing agencies. It connects to your email platform or CRM, identifies returning subscribers by their tags, segments, and custom fields, and lets you swap headlines, CTAs, testimonials, and offers based on who's visiting. No code required. How it works: Install a lightweight JavaScript snippet on your site. Connect your CRM or email platform. RightMessage automatically matches returning visitors to their subscriber profile. You then use our visual editor to set rules: show this headline to freelancers, that CTA to agency owners, a different testimonial to SaaS founders. To get richer data and to generate more leads, RightMessage includes a built-in quiz and survey builder with branching logic. Visitors answer a few questions, get segmented in real time, and that data syncs back to your CRM automatically for personalized follow-up sequences. What makes RightMessage different from popup tools like OptinMonster is that it doesn't just capture leads. It personalizes the entire experience based on who someone is. A returning HubSpot contact tagged "agency owner" sees different content than a first-time visitor from a Google ad. Popup tools show the same popup to everyone. Compared to enterprise personalization tools like Optimizely or Dynamic Yield, RightMessage provides the same core capability (content swaps, visitor segmentation, A/B testing) at a fraction of the cost, with no developer required. Enterprise tools start at $36,000/year and require engineering resources. RightMessage starts at $79/month with a visual, no-code editor built for marketing teams. Key capabilities: - Personalize headlines, CTAs, testimonials, images, and offers by visitor segment - Build on-site quizzes and surveys that feed directly into CRM segments - A/B test questions, offers, and copy with statistical confidence reporting - Create branching flows that route visitors to the right offer based on their answers - Track conversions and segment performance across devices in a unified visitor view - Bi-directional sync: pull subscriber data into your website AND push new data back to your CRM Integrates with: HubSpot, Salesforce, Braze, Klaviyo, Customer.io, ActiveCampaign, Kit (ConvertKit), Mailchimp, Drip, Beehiiv, Bento, MailerLite, Encharge, GoHighLevel, Intercom, Ontraport, and more. Results: Teams using RightMessage typically see 30%+ increases in conversion rates on personalized experiences delivered both on-site and over other channels, like email. The platform is used by hundreds of businesses including SaaS companies, marketing agencies, and established digital brands. Pricing: Grow plan at $79/month, Scale at $199/month, Pro at $399/month. ### What Do G2 Reviewers Say About RightMessage? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate RightMessage for its **responsive support** and practical features that simplify website visitor segmentation. - Users value the **personalization features** of RightMessage, enhancing engagement and boosting sales through targeted messaging. - Users value the **powerful analytics** of RightMessage, enabling effective segmentation and personalization for enhanced marketing results. - Users find RightMessage incredibly **easy to use** , enabling quick setup and effective user segmentation through personalized messaging. - Users appreciate the **easy setup** of RightMessage, enabling quick implementation of effective user segmentation and personalization. **Cons:** - Users find the **complex features** of RightMessage confusing, but support is helpful in overcoming these challenges. - Users find the **workflow builder options confusing** , though support helps clarify the experience and improve usability. - Users face a **difficult navigation** experience due to the steep learning curve and complex setup process of RightMessage. - Users find **confusing options in the workflow builder** but appreciate supportive assistance from RightMessage's team to clarify. - Users find **limited options confusing** in RightMessage, but appreciate the helpful support in clarifying functionality. #### What Are Recent G2 Reviews of RightMessage? **"[X-Ray Insights Into My Email List That Boosted Profitability and Sales](https://www.g2.com/survey_responses/rightmessage-review-12338797)"** **Rating:** 5.0/5.0 stars *— Chris O.* [Read full review](https://www.g2.com/survey_responses/rightmessage-review-12338797) --- **"[Effortless Personalization for Content Creators](https://www.g2.com/survey_responses/rightmessage-review-12536739)"** **Rating:** 5.0/5.0 stars *— Jay C.* [Read full review](https://www.g2.com/survey_responses/rightmessage-review-12536739) --- #### What Are G2 Users Discussing About RightMessage? - [What is RightMessage used for?](https://www.g2.com/discussions/what-is-rightmessage-used-for) ### 9. [ABlyft](https://www.g2.com/products/ablyft/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** ABlyft is an A/B-Testing Platform made for Developers. The functions are especially designed for experienced users and agencies – rocket fast and ultra flexible. If you’re used to A/B testing in JavaScript and CSS, this is your tool! Anyone who has already dealt with web experiments knows that most relevant experiments can't be created using a "code free editor". We are free of ballast. We stand for a platform made by Developers for Developers. - Test and target everything with JavaScript (Coding Helpers included) - Super fast & Flicker free (even the Platform is rocket fast) - Stunning Expert Support (from Coders for Coders) - Limitless Testing (unlimited Experiments, Variations, Goals etc. in each Plan) #### What Are Recent G2 Reviews of ABlyft? **"[Best "only" A/B testing tool](https://www.g2.com/survey_responses/ablyft-review-4268833)"** **Rating:** 4.5/5.0 stars *— Alex S.* [Read full review](https://www.g2.com/survey_responses/ablyft-review-4268833) --- #### What Are G2 Users Discussing About ABlyft? - [What is ABlyft used for?](https://www.g2.com/discussions/what-is-ablyft-used-for) ### 10. [Analytics Toolkit](https://www.g2.com/products/analytics-toolkit/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 20 **Product Description:** The A/B Testing Hub by Analytics Toolkit is a comprehensive platform designed to enhance the efficiency and accuracy of online experimentation programs. By addressing common pitfalls in statistical methodologies, it enables users to conduct A/B tests up to 80% faster without compromising on statistical rigor. This tool is particularly beneficial for businesses aiming to maximize returns from their A/B testing initiatives. Key Features and Functionality: - Accelerated Testing: Utilizes flexible sequential analysis, allowing tests to conclude 20-80% faster. - Early Stopping Mechanism: Provides the capability to halt tests early for efficacy or futility, ensuring resources are allocated efficiently. - Comprehensive Test Support: Accommodates both A/B and A/B/N tests, analyzing binomial and continuous metrics effectively. - Non-Inferiority Test Designs: Supports designs that establish a new treatment is not worse than a standard treatment by a specified margin. - Error Control: Maintains robust control over false positive and false negative errors, ensuring reliable results. - Advanced Statistical Outputs: Delivers detailed confidence intervals and point estimates for thorough analysis. - API Integration: Facilitates automated data reporting and analysis through seamless API connections. Primary Value and User Solutions: The A/B Testing Hub addresses the prevalent issue of poor statistical application in experimentation programs, which often leads to inaccurate results and suboptimal business decisions. By implementing the AGILE sequential testing method, users can achieve faster test conclusions, enabling quicker implementation of successful variants and prompt termination of underperforming ones. This efficiency not only conserves resources but also enhances the overall return on investment from A/B testing activities. Furthermore, the platform's rigorous statistical framework ensures that decisions are based on reliable data, fostering confidence among stakeholders and driving informed business strategies. ### What Do G2 Reviewers Say About Analytics Toolkit? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **straightforward Bayesian A/B testing** , which simplifies complex experiments and saves valuable time. - Users value the **simplicity of Bayesian A/B testing** in the Analytics Toolkit, enhancing complex experimentation efficiency. - Users value the **user-friendly Bayesian A/B testing** capabilities of the Analytics Toolkit, enhancing experiment efficiency. - Users value the **time-saving** benefits of the Analytics Toolkit, making complex Bayesian A/B testing straightforward. **Cons:** - Users find the **difficult learning curve** of the Analytics Toolkit challenging, particularly for beginners without prior experience. - Users find the tool **not beginner-friendly** , making the initial learning curve quite challenging for newcomers. - Users find the Analytics Toolkit has a **steep learning curve** , making it challenging for beginners to start using effectively. #### What Are Recent G2 Reviews of Analytics Toolkit? **"[Analytics Toolkit: Smart, Efficient, and Built for Power Users](https://www.g2.com/survey_responses/analytics-toolkit-review-11221607)"** **Rating:** 4.0/5.0 stars *— Srikanth S.* [Read full review](https://www.g2.com/survey_responses/analytics-toolkit-review-11221607) --- **"[Most Effective Analytics Software out there!](https://www.g2.com/survey_responses/analytics-toolkit-review-8302659)"** **Rating:** 4.5/5.0 stars *— Megha B.* [Read full review](https://www.g2.com/survey_responses/analytics-toolkit-review-8302659) --- #### What Are G2 Users Discussing About Analytics Toolkit? - [Which tool is best for data analytics?](https://www.g2.com/discussions/which-tool-is-best-for-data-analytics) - [What are the data analysis tools?](https://www.g2.com/discussions/what-are-the-data-analysis-tools) - [What do analytics tools do?](https://www.g2.com/discussions/what-do-analytics-tools-do) ### 11. [ASO Giraffe](https://www.g2.com/products/aso-giraffe/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** With ASO Giraffe, mobile game developers can test the marketability of their games concepts before investing in development. Game developers invest upwards of $250k into new game projects, only to realise that they can’t grow efficiently. We provide a marketability testing platform with comprehensive analytics that enables game developers to accurately estimate their cost-per-install before launching a new project, and ensure that they only invest in the most marketable concepts, directly increasing the 'hit rate' of successful game. #### What Are Recent G2 Reviews of ASO Giraffe? **"[A cheap solution for A/B testing new mobile game concepts](https://www.g2.com/survey_responses/aso-giraffe-review-8284671)"** **Rating:** 4.0/5.0 stars *— Alejandro R.* [Read full review](https://www.g2.com/survey_responses/aso-giraffe-review-8284671) --- ### 12. [Attraqt](https://www.g2.com/products/attraqt/reviews) **Average Rating:** 4.3/5.0 **Total Reviews:** 4 **Product Description:** Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands and retailers, with Search, Merchandising and Personalization solutions.  Attraqt optimizes ecommerce site performance through a set of API-enabled, algorithm-driven, intelligent SaaS services. Ultimately ensuring individualized and connected micro-experiences that support product discovery from inspiration to purchase, and beyond. The platform is embedded with AI to unify and empower all key customer journey stakeholders, enabling business, data and technical teams to successfully leverage existing ecommerce technology investments.  Our AI models perform in real-time whilst allowing clients to integrate their own algorithms. This helps to build and act on true personalization strategies to create differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, while reaching commercial goals.  Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney. #### What Are Recent G2 Reviews of Attraqt? **"[This really is an easy to use and flexible platform!](https://www.g2.com/survey_responses/attraqt-review-5197979)"** **Rating:** 4.5/5.0 stars *— Verified User in Cosmetics* [Read full review](https://www.g2.com/survey_responses/attraqt-review-5197979) --- **"[Search and Browse plus great future vision](https://www.g2.com/survey_responses/attraqt-review-5156173)"** **Rating:** 4.0/5.0 stars *— Ben B.* [Read full review](https://www.g2.com/survey_responses/attraqt-review-5156173) --- #### What Are G2 Users Discussing About Attraqt? - [What is Attraqt used for?](https://www.g2.com/discussions/what-is-attraqt-used-for) ### 13. [Bmetric](https://www.g2.com/products/bmetric/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Product Description:** Hit your sales & service by igniting digital & voice. Gather Leads - Prove value of marketing investments - Personalise Contact Options Hit your sales target Run the website lead-generation your visitors will love and remove friction for your organisation with personalisation, integration & full service Prove value of marketing investments Improve and document the effect of marketing spend on offline sales through call-tracking and personalised forms Reach your service ambitions Run a website contact strategy that doesn’t frustrate your customers through personalised and data driven contact options ------ Gather Sales Leads Maximise lead volume or sales efficiency on your website through targeted lead-generation that is balanced with online sales and service channels. Reach your service ambitions Deliver a website contact strategy that doesn’t frustrate your customers through personalised and data driven contact options. Secure your marketing budget Improve and document the effect of marketing spend on offline sales through call-tracking and personalised forms. Boost online sales Increase conversion rate by driving targeted site campaigns, promotions & abandoned cart interactions. Provide live reaction to feedback Connect visitor feedback with user journeys and create a safety net to avoid angry customers. Engagement Engine & Contact- & Form builder - Widgets, Slide-ins, Overlays & Pop-ups. - Leadforms, contact elements & options, banner promotions Key features: - Personalize contact options and visitor engagements to increase sales and efficient support - Performance dashboard to report on all lead gathering and contact options from inbound calls to website clicks - Direct integration with core systems like analytics & advertising platform, call-centre and CRM - Popular triggers like opening hours, timers & website behaviour - Advanced capabilities to create triggers based on CDP/CRM systems/scoring - Split-testing & personalization - Fully customizable look and template creation Dynamic Call-Tracking Track incoming calls from the website to connect online behavior and marketing sources to phone calls. Allows for integrations to analytics-, advertisement- & crm- platforms Static Call-Tracking One dedicated tracking number to a specific source whether online or offline. Measures how many callers have used a number (exposed one specific place) like outdoor, tv/radio & similar sources Webview (requires dynamic call-tracking) Live visitor behaviour to call-centre agents. When the agent answers a call from the website they can see, live, where the visitor has navigated on the website, source & other data. ### What Do G2 Reviewers Say About Bmetric? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time call tracking** and effective lead distribution capabilities of Bmetric's analytics. - Users value the **real-time call tracking** features of Bmetric, enhancing lead distribution and analytics efficiency. - Users love the **customization options** in Bmetric, enabling tailored solutions to meet their specific needs effectively. - Users value the **easy access** provided by Bmetric, facilitating efficient usage and quick navigation. - Users praise the **easy setup** of Bmetric, which ensures a smooth and quick installation process. **Cons:** - Users find Bmetric **expensive** , making it difficult for many to justify the investment despite its features. - Users find the **steep learning curve** challenging, which complicates their ability to effectively use Bmetric. - Users express frustration with the **limited customization** options available in Bmetric, hindering personalization for their needs. - Users express frustration with **pathetic customer support** , leading to dissatisfaction and unresolved issues during their experience. - Users mention a **steep learning curve** with Bmetric, making it challenging to fully utilize its features. #### What Are Recent G2 Reviews of Bmetric? **"[best call tracking tool](https://www.g2.com/survey_responses/bmetric-review-7536091)"** **Rating:** 4.5/5.0 stars *— Raj K.* [Read full review](https://www.g2.com/survey_responses/bmetric-review-7536091) --- ### 14. [CamBuildr](https://www.g2.com/products/cambuildr/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** Raising awareness, attracting like-minded people, engaging supporters: Building a movement has never been easier. And still it’s hard - Managing a load of different tools and apps, synchronizing data across all platforms while staying GDPR-compliant. That’s why we created Cambuildr, the first all-in-one solution for digital movements - made in Europe. #### What Are Recent G2 Reviews of CamBuildr? **"[Diverse All in One tool](https://www.g2.com/survey_responses/cambuildr-review-7469970)"** **Rating:** 5.0/5.0 stars *— Sunita R.* [Read full review](https://www.g2.com/survey_responses/cambuildr-review-7469970) --- ### 15. [CustomFit.ai](https://www.g2.com/products/customfit-ai/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **Product Description:** CustomFit.ai is a no-code A/B testing and website personalization platform that helps marketers improve engagement, optimize experiences, and increase conversions—without relying on developers. It works seamlessly across all types of websites, including custom-coded platforms and popular eCommerce systems like Shopify, BigCommerce, WooCommerce, Magento, and Salesforce Commerce Cloud. With CustomFit.ai, marketers can run A/B tests, launch personalized product carousels, display recently viewed items, deploy shoppable video reels, and even run split URL tests—all without touching code. Campaigns can be set up and taken live in under two minutes, enabling rapid experimentation and real-time optimization. The platform’s strength lies in its intelligent targeting engine. You can personalize content based on UTM parameters, device type, traffic source, visitor behavior, location, and more. CustomFit.ai also offers AI-powered content suggestions and dynamic segmentation to ensure every visitor sees messaging that’s relevant to them. Whether you're a startup or an enterprise, CustomFit.ai empowers marketing teams to take control of conversion optimization through an intuitive interface and a powerful feature set—no tech hand-holding required. ### What Do G2 Reviewers Say About CustomFit.ai? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of running A/B tests** on CustomFit.ai, enjoying simplicity and speed without coding requirements. - Users find **CustomFit.ai easy to use** , enabling quick A/B testing and effective targeting without coding skills. - Users love the **time-saving features** of CustomFit.ai, allowing instant personalized content creation and A/B testing without coding. - Users love the **automation** features of CustomFit.ai for quickly creating personalized content and running experiments effortlessly. - Users commend the **swift customer support** of CustomFit.ai, making implementation and tracking seamless and efficient. **Cons:** - Users find the **complex features** of CustomFit.ai cumbersome, particularly with slow-loading reports and a dated UI. - Users find the **complex reporting** process slow and wish for more modern templates for efficiency. - Users find the **inadequate reporting** features of CustomFit.ai hinder productivity and request more efficient templates. - Users express a need for more **ready-made templates** in CustomFit.ai to enhance efficiency and save time. - Users experience **loading issues** with complex reports, and the reporting UI feels outdated and cumbersome. #### What Are Recent G2 Reviews of CustomFit.ai? **"[Easy-to-use personalization platform for fast-moving marketing team](https://www.g2.com/survey_responses/customfit-ai-review-11177901)"** **Rating:** 4.5/5.0 stars *— Sharan V.* [Read full review](https://www.g2.com/survey_responses/customfit-ai-review-11177901) --- **"[Easy to use, high performance and no need to code](https://www.g2.com/survey_responses/customfit-ai-review-11709579)"** **Rating:** 5.0/5.0 stars *— shivarayappa k.* [Read full review](https://www.g2.com/survey_responses/customfit-ai-review-11709579) --- ### 16. [Fanplayr](https://www.g2.com/products/fanplayr/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** Fanplayr, is a leading provider of data and AI-driven e-commerce optimization and personalization solutions. Fanplayr uses behavioral and real-time data to boost customer engagement and increase online conversions through personalized, multichannel experiences. #### What Are Recent G2 Reviews of Fanplayr? **"[Displaying items on the basis of browsing history](https://www.g2.com/survey_responses/fanplayr-review-9878357)"** **Rating:** 4.0/5.0 stars *— Randal E.* [Read full review](https://www.g2.com/survey_responses/fanplayr-review-9878357) --- ### 17. [Hackle](https://www.g2.com/products/hackle/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** Enjoy A/B testing, feature management, and funnel analysis across any web or app through Hackle’s all-in-one platform. Don’t juggle between different platforms to optimize and deliver your product. Retrieve data, track user events, experiment, release, and analyze all through Hackle. #### What Are Recent G2 Reviews of Hackle? **"[Streamlining Decision-Making and AB Testing](https://www.g2.com/survey_responses/hackle-review-8888588)"** **Rating:** 4.5/5.0 stars *— Dinh Sy H.* [Read full review](https://www.g2.com/survey_responses/hackle-review-8888588) --- ### 18. [Human Made Machine](https://www.g2.com/products/human-made-machine/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** For over a decade, we have been unlocking the true impact of creative using the gold standard of control and exposed testing. Now using rapid advances in AI technology and our expertise in creative performance, we offer a full suite of creative testing tools. We'll help you invest in the right creative across your entire media plan. When using our creative optimization recommendations our clients have validated that their media spend is twice as effective. We operate globally in over 30 markets with local support teams in the U.S, U.K, Singapore and Melbourne. ### What Do G2 Reviewers Say About Human Made Machine? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **hands-on communication** from Human Made Machine, enhancing collaboration and overall experience. #### What Are Recent G2 Reviews of Human Made Machine? **"[HMM - Meets needs and a proactive partner.](https://www.g2.com/survey_responses/human-made-machine-review-10352516)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/human-made-machine-review-10352516) --- ### 19. [Keitaro Tracker](https://www.g2.com/products/keitaro-tracker/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **Product Description:** Keitaro is an attribution and ad performance tracker. It connects the dots between spend, engagement, and revenue at every stage of the customer journey – giving you full clarity on what truly drives growth. Try it now in our live demo – no sign-up needed. #### What Are Recent G2 Reviews of Keitaro Tracker? **"[Good toolkit and excellent support](https://www.g2.com/survey_responses/keitaro-tracker-review-9589562)"** **Rating:** 5.0/5.0 stars *— Viktor B.* [Read full review](https://www.g2.com/survey_responses/keitaro-tracker-review-9589562) --- **"[Affiliate marketing with Keitaro](https://www.g2.com/survey_responses/keitaro-tracker-review-9747724)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/keitaro-tracker-review-9747724) --- ### 20. [Marqo](https://www.g2.com/products/marqo/reviews) **Average Rating:** 4.6/5.0 **Total Reviews:** 8 **Product Description:** Marqo is an AI-native ecommerce search and product discovery platform built for enterprise fashion, beauty, home goods, and electronics retailers. The platform analyzes clickstream, purchase, and event data to understand shopper intent and deliver high-relevance search and discovery experiences that improve conversion and revenue. Unlike generic search platforms, Marqo trains a catalog-aware LLM on each retailer’s product catalog so results reflect the retailer’s products, language, and customer intent. This reduces manual merchandising work while improving relevance at scale. Customers including Fashion Nova, Redbubble, and KICKS CREW use Marqo to power AI product search, automated merchandising, image search, and personalized recommendations. Marqo supports one-click integrations for Shopify, Adobe Commerce, and Salesforce Commerce Cloud. #### What Are Recent G2 Reviews of Marqo? **"[Exceptional Search Relevance and Control with Marqo’s Merchandising Studio](https://www.g2.com/survey_responses/marqo-review-12447134)"** **Rating:** 5.0/5.0 stars *— Samantha K.* [Read full review](https://www.g2.com/survey_responses/marqo-review-12447134) --- **"[Marqo Supercharges Ecommerce Discovery with Personalization, Merchandising, and Analytics](https://www.g2.com/survey_responses/marqo-review-12451931)"** **Rating:** 5.0/5.0 stars *— Samantha S.* [Read full review](https://www.g2.com/survey_responses/marqo-review-12451931) --- ### 21. [Moonshot](https://www.g2.com/products/moonshot/reviews) **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Product Description:** Our automated, cross-channel BI solution integrates with your CRM and digital ad channels, displaying all the important ROI metrics you need to be aware of. Giving you the key insights needed to optimize and scale your marketing ROI. ### What Do G2 Reviewers Say About Moonshot? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** in Moonshot, allowing both beginners and experts to navigate seamlessly. - Users value the **easy setup** of Moonshot, allowing for a smooth experience regardless of experience level. - Users value the **smooth integrations** of Moonshot, significantly saving time and enhancing overall efficiency in marketing tasks. - Users appreciate the **clear reporting and metric visualization** in Moonshot, enhancing both navigation and efficiency in marketing efforts. **Cons:** - Users find the **cost of Moonshot somewhat high** , which may be challenging for those starting to scale their marketing efforts. - Users find a **slight learning curve** in Moonshot, especially for those new to automated BI solutions or advanced analytics. - Users find **limited insights** in Moonshot, especially regarding customizable reports and specific feature needs. #### What Are Recent G2 Reviews of Moonshot? **"[Moonshot: " An Essential Tool for Data-Driven Marketers "](https://www.g2.com/survey_responses/moonshot-review-11053019)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/moonshot-review-11053019) --- ### 22. [NextUser](https://www.g2.com/products/nextuser/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more. #### What Are Recent G2 Reviews of NextUser? **"[Nextuser : An Overeview](https://www.g2.com/survey_responses/nextuser-review-5021556)"** **Rating:** 5.0/5.0 stars *— Ashok R.* [Read full review](https://www.g2.com/survey_responses/nextuser-review-5021556) --- #### What Are G2 Users Discussing About NextUser? - [What is NextUser used for?](https://www.g2.com/discussions/what-is-nextuser-used-for) ### 23. [Oboe](https://www.g2.com/products/oboe-oboe/reviews) **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Product Description:** Oboe is a fast, front-of-stack experimentation platform built for developers. Run clean, code-based A/B tests without PR bottlenecks, feature flag bloat, or bloated “growth suites.” With edge deployment, no per-seat fees, and seamless integration with tools like Amplitude and Mixpanel, Oboe helps dev-led teams launch faster and learn faster — from onboarding to retention. #### What Are Recent G2 Reviews of Oboe? **"[The best experimentation tool we've used](https://www.g2.com/survey_responses/oboe-review-11264018)"** **Rating:** 5.0/5.0 stars *— Chris F.* [Read full review](https://www.g2.com/survey_responses/oboe-review-11264018) --- ### 24. [OpenText Core Web Optimization](https://www.g2.com/products/opentext-core-web-optimization/reviews) **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Product Description:** OpenText Optimost delivers engaging, profitable websites and campaigns with self-service capabilities and white glove consulting that helps you test confidently when the stakes and complexity are highest, immediately when speed is of the essence, and matches the perfect content to every customer. Features include: • Self-service A/B/n testing: Build and launch tests at speed and scale across static and dynamic pages, single page apps, mobile sites, and more. • Multivariate testing and optimization: The most experienced testing experts worldwide tackle your toughest challenges and most profitable opportunities. • Targeting and personalization: Discover and deliver the content that works best for every visitor. • Analytics-as-a-Service: Customize dashboards and reports to your precise requirements. • Advanced segmentation and tracking: Track visits, unique visitors, views, bounce rates, and time spent, sliced by over 30 dimensions. • Integrations: Easily integrate with your analytics platform and pass custom variables into your tests. ### What Do G2 Reviewers Say About OpenText Core Web Optimization? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of OpenText Core Web Optimization, allowing marketing teams to manage tests independently. - Users value the **flexibility** of OpenText Core Web Optimization, allowing marketing teams to manage tests independently with ease. - Users value the **implementation ease** of OpenText Core Web Optimization, allowing marketing teams to swiftly manage testing programs independently. - Users value the **quick setup** of OpenText Core Web Optimization, facilitating easy deployment and independent testing management. **Cons:** - Users find the **dashboard interface challenging to navigate** , despite ongoing updates to improve usability. - Users find the **dashboard interface challenging to navigate** , despite updates aimed at improving usability. #### What Are Recent G2 Reviews of OpenText Core Web Optimization? **"[Good Product](https://www.g2.com/survey_responses/opentext-core-web-optimization-review-11193485)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/opentext-core-web-optimization-review-11193485) --- ### 25. [Personyze](https://www.g2.com/products/personyze/reviews) **Average Rating:** 4.8/5.0 **Total Reviews:** 3 **Product Description:** Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, AI-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box. The first component of Personyze is the dynamic targeting tool, which allows you to define your visitor segmentation and use the magic of Personyze to show them any content you can imagine, ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable that is technologically available, including behaviors on the site, referral source, landing page, integrated CRM data, known interests, and more. The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on your site or in your emails, using completely customizable display widgets. With an algorithm for any situation, you can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, Latest Content by Your Favorite Authors, and more. Combine this with the ability to send targeted email drips with content/product recommendations, detailed internal analytics, reporting, and KPI tracking, A/B Testing, and you have a complete solution for personalization. #### What Are Recent G2 Reviews of Personyze? **"[Great, Effective & Cost Friendly Personalization Software](https://www.g2.com/survey_responses/personyze-review-7109357)"** **Rating:** 5.0/5.0 stars *— Taylor W.* [Read full review](https://www.g2.com/survey_responses/personyze-review-7109357) --- **"[Persoynze is great, very quick to respond and make changes. Very attentive.](https://www.g2.com/survey_responses/personyze-review-7108905)"** **Rating:** 5.0/5.0 stars *— Jackie H.* [Read full review](https://www.g2.com/survey_responses/personyze-review-7108905) --- #### What Are G2 Users Discussing About Personyze? - [What is Personyze used for?](https://www.g2.com/discussions/what-is-personyze-used-for) ## What Is A/B Testing Tools? [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools) ## What Software Categories Are Similar to A/B Testing Tools? - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines) - [Personalization Software](https://www.g2.com/categories/personalization) --- ## How Do You Choose the Right A/B Testing Tools? ### What You Should Know About A/B Testing Tools ### What are A/B Testing Tools? A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products. A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website. The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used. A/B testing can offer the following use cases to improve a company’s performance: - Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA) - Increase website traffic and reduce bounce rates - Gain insight into user behavior - Analyze any and all test segments to discover key opportunities - Increase conversion rates and e-commerce profits - Tailor e-commerce content and goals through continuous testing - Determine the consumer impact of differing designs and formats on website optimization #### What Types of A/B Testing Tools Exist? **Proprietary A/B testing** Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests. **Open-source A/B testing** Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience. ### What are the Common Features of A/B Testing Tools? **A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations. **Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website. **Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase. **Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience. **Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement. **Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. **Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions. **Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process. **Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic. ### What are the Benefits of A/B Testing Tools? A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools. **Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company. **Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website. **Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time. **Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged. ### Who Uses A/B Testing Tools? While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance: **Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale. **Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement.  **Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website. #### Software Related to A/B Testing Tools A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation: [Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers. [Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates. [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement. [Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most. ### Challenges with A/B Testing Tools **Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results. **Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words. **Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively. ### How to Buy A/B Testing Tools and Software #### Requirements Gathering (RFI/RFP) for A/B Testing Tools When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements. #### Compare A/B Testing Software Products **Create a long list** In order to create a long list, buyers must ensure the products being considered meet these core criteria: - The software is compatible with one’s technology and computer programs - Cloud storage is available for experimental data - The software offers the scalability needed to perform experiments with a certain n-size - Cost aligns with budget **Create a short list** Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles:  - What you see is what you get (WYSIWYG) editing - Little to no coding options for businesses that don’t have employees with a computer science background - Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously - Mobile app testing capabilities if a business has mobile content **Conduct demos** Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs. #### Selection of A/B Testing Tools **Choose a selection team** The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools. **Negotiation** A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed.  **Final decision** It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor. ### A/B Testing Tools Trends **Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging. **Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen. **Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.