CleverTap Features

As reported in 157 CleverTap reviews. Ability to input, modify and extract data from the application in bulk through a structured file.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 149 reviewers of CleverTap have provided feedback on this feature.

To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 136 CleverTap reviews.

As reported in 154 CleverTap reviews. System provides sufficient customization to meet business requirements

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 136 reviewers of CleverTap have provided feedback on this feature.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 152 reviewers of CleverTap have provided feedback on this feature.

Based on 122 CleverTap reviews. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 128 CleverTap reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

As reported in 142 CleverTap reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 121 CleverTap reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 201 CleverTap reviews. Optimizes marketing campaigns for mobile devices.

Based on 197 CleverTap reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Facilitates global text message and mobile marketing campaigns. 174 reviewers of CleverTap have provided feedback on this feature.

Based on 168 CleverTap reviews. Create and design emails with an editor; manage templates; personalize dynamically

As reported in 161 CleverTap reviews. Create targeted lists, schedule and manage bulk email sending.

As reported in 160 CleverTap reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

As reported in 148 CleverTap reviews. Set up automated nurturing emails based on events, online activities, and lead scores

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 129 CleverTap reviews.

Based on 155 CleverTap reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 163 CleverTap reviews.

As reported in 155 CleverTap reviews. Support mobile-optimized emails, online forms, and landing pages.

Based on 133 CleverTap reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 139 CleverTap reviews.

Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 138 CleverTap reviews.

Based on 169 CleverTap reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 123 CleverTap reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. 136 reviewers of CleverTap have provided feedback on this feature.

Based on 147 CleverTap reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 139 CleverTap reviews.

As reported in 136 CleverTap reviews. Sync lead, contact, account, and opportunity information with your CRM system.

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. This feature was mentioned in 147 CleverTap reviews.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 136 CleverTap reviews.

As reported in 130 CleverTap reviews. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 124 reviewers of CleverTap have provided feedback on this feature.

As reported in 130 CleverTap reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 135 CleverTap reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Based on 128 CleverTap reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 134 reviewers of CleverTap have provided feedback on this feature.

As reported in 162 CleverTap reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

As reported in 150 CleverTap reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. This feature was mentioned in 147 CleverTap reviews.

Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 141 reviewers of CleverTap have provided feedback on this feature.

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 122 CleverTap reviews.

Based on 163 CleverTap reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.

As reported in 93 CleverTap reviews. Accurately determines where users close the app during their sessions.

Based on 155 CleverTap reviews. Accurately measures bounce rate.

Tracks user return rates and related metrics. This feature was mentioned in 140 CleverTap reviews.

Tracks what proportion of users convert via a certain action. This feature was mentioned in 160 CleverTap reviews.

As reported in 123 CleverTap reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

As reported in 101 CleverTap reviews. Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Based on 103 CleverTap reviews. Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 117 reviewers of CleverTap have provided feedback on this feature.

As reported in 37 CleverTap reviews. Able to view or adjust the necessary confidence level of your test.

Based on 107 CleverTap reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 139 CleverTap reviews.

Based on 137 CleverTap reviews. Access pre-built and custom reports and dashboards.

Based on 123 CleverTap reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end. This feature was mentioned in 121 CleverTap reviews.

As reported in 105 CleverTap reviews. Segment data by various user demographics to find deeper trends within specific user groups.

As reported in 131 CleverTap reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Based on 46 CleverTap reviews. Able to test that event and variable setup are reporting data accurately.

Based on 137 CleverTap reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

As reported in 141 CleverTap reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 196 CleverTap reviews. Identifies user demographics like gender or age.

Based on 211 CleverTap reviews. Enables the view of analytic data based on user segment.

Identifies users locations. This feature was mentioned in 183 CleverTap reviews.

Enables you to define custom events for analysis. This feature was mentioned in 203 CleverTap reviews.

Based on 199 CleverTap reviews. Provides real-time reports.

Based on 179 CleverTap reviews. Measures user acquisition analytics.

Provides a holistic summary of your data. 208 reviewers of CleverTap have provided feedback on this feature.

As reported in 185 CleverTap reviews. Displays a users progress throughout specific paths in an application.

As reported in 190 CleverTap reviews. Displays a users activity history.

Based on 193 CleverTap reviews. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 229 CleverTap reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 178 CleverTap reviews. Measures user-level uninstall insights.

As reported in 177 CleverTap reviews. Creates custom data views to suit every team member's needs.

Based on 190 CleverTap reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.

Based on 237 CleverTap reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

Based on 188 CleverTap reviews. Provides templates for mass mobile messaging campaigns

As reported in 152 CleverTap reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Based on 178 CleverTap reviews. Personalizes and optimizes email mobile marketing campaigns.

As reported in 192 CleverTap reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.

Based on 240 CleverTap reviews. Allow users to customize their messages.

Based on 253 CleverTap reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

Based on 240 CleverTap reviews. Retarget your messages based on previous user engagement.

As reported in 257 CleverTap reviews. Segment audience based on device type, location, demographics, customer behavior, etc.

Based on 241 CleverTap reviews. Automate notifications based on user behavior

Based on 166 CleverTap reviews. Sends out coupons and promotions to reward and entice mobile device users.

Based on 217 CleverTap reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 246 CleverTap reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 252 CleverTap reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 237 CleverTap reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 101 CleverTap reviews. Includes features for budgeting, forecasting, and managing marketing investments

Based on 259 CleverTap reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 262 CleverTap reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 238 CleverTap reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 231 CleverTap reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 222 CleverTap reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

Based on 175 CleverTap reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization

Track and report on performance metrics and conversions This feature was mentioned in 250 CleverTap reviews.

Report on audience demographics and engagement This feature was mentioned in 237 CleverTap reviews.

Based on 70 CleverTap reviews. Provides native A/B testing for content and campaigns.

As reported in 67 CleverTap reviews. Allows users to build and analyze customer profiles.

Presents messaging depending on customer behavior. This feature was mentioned in 66 CleverTap reviews.

As reported in 66 CleverTap reviews. Presents messaging depending on customer context.

As reported in 59 CleverTap reviews. Content triggered by customer's given geolocation.

As reported in 65 CleverTap reviews. Emails triggered by customer activity or behavior.

Messages triggered by customer activity or behavior. This feature was mentioned in 66 CleverTap reviews.

As reported in 59 CleverTap reviews. Provides recommendations based on customer metrics.

As reported in 59 CleverTap reviews. Calculates and presents customized discounts.

As reported in 57 CleverTap reviews. Personalizes web experiences and presented content based on customer metrics.

Test variations of a push notification on a portion of users and track conversions This feature was mentioned in 238 CleverTap reviews.

Personalize messages with contextual data such as customer names or product recommendations This feature was mentioned in 245 CleverTap reviews.

Based on 235 CleverTap reviews. Enhance messages with images, emojis, animated gifs, or videos

As reported in 217 CleverTap reviews. Integrate with third-party marketing or e-commerce software

Based on 162 CleverTap reviews. Provide templates for customer journey mapping to jumpstart the process.

Based on 156 CleverTap reviews. Ability to export customer journey maps in a variety of formats to present and analyze.

As reported in 151 CleverTap reviews. Allow team members to invite others to collaborate on journey maps and make direct changes.

Provide the ability to compare the experiences of multiple personas in one journey map. This feature was mentioned in 138 CleverTap reviews.

As reported in 140 CleverTap reviews. Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications This feature was mentioned in 27 CleverTap reviews.

As reported in 29 CleverTap reviews. Enables users to send mass WhatsApp marketing campaigns

Based on 28 CleverTap reviews. Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Based on 29 CleverTap reviews. Offers features for personalizing WhatsApp messages based on customer information or past behavior

As reported in 29 CleverTap reviews. Allow users to share promotions with subscribers via WhatsApp

Provides automated WhatsApp message replies to recipients 29 reviewers of CleverTap have provided feedback on this feature.

As reported in 27 CleverTap reviews. Deliver tailored promotions to specific audience segments

As reported in 28 CleverTap reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Allow customers to browse, discover, research, purchase, and complete payment in real-time This feature was mentioned in 26 CleverTap reviews.

Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 28 CleverTap reviews.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Based on 11 CleverTap reviews. Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes 11 reviewers of CleverTap have provided feedback on this feature.

Works across multiple software systems or databases This feature was mentioned in 11 CleverTap reviews.

Improves performance based on feedback and experience This feature was mentioned in 11 CleverTap reviews.

Anticipates needs and offers suggestions without prompting This feature was mentioned in 11 CleverTap reviews.

Makes informed choices based on available data and objectives 11 reviewers of CleverTap have provided feedback on this feature.