--- title: CleverTap Reviews meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 665 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 665 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 665 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. (45 reviews) - Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. (45 reviews) - Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. (38 reviews) - Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. (35 reviews) - Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. (34 reviews) - Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews) - Integrations (32 reviews) - Helpful (30 reviews) - Segmentation (29 reviews) - Implementation Ease (26 reviews) **What users dislike:** - Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. (29 reviews) - Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. (16 reviews) - Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. (14 reviews) - Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. (13 reviews) - Users find the **interface and features complex** , making it challenging for new users to adapt effectively. (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Complexity (11 reviews) - Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews) - Complex Usability (9 reviews) - Difficult Setup (9 reviews) ## CleverTap Reviews ### 1. Best real time analytics platform with mkt triggers **Rating:** 5.0/5.0 stars **Reviewed by:** Ernesto C. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about CleverTap?** How the platform has evolved in all these years. Simple to setup, simple to start getting value and it's one of the most robust product marketing suite I know. **What do you dislike about CleverTap?** Pricing is on the mid/high side now and also it's not so public. I hate SaaS with not so upfront pricing models. But just that is my unique critique here. Rest is awesome. **Recommendations to others considering CleverTap:** Try it, and you will see how good it is. **What problems is CleverTap solving and how is that benefiting you?** Product Marketing stuff. Everyting: Onboarding, engagement, how to track user behaviours, how to move them deeper in funnel, reengage them via pushes, email, whatsapp... **Official Response from Marilyn Latham:** > Thank you Ernesto for your candid comments. We are always trying to improve and do appreciate honest feedback from our customers. Glad you are enjoying our solution and are able to solve your acquisition and retention challenges with CleverTap. ### 2. Best CDP for small/big business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2022 **What do you like best about CleverTap?** Clevertap is a good for marketing automation and customer engagement platform. It has an informative dashboard with minimal information. So, that we can track our customer journey and experience. **What do you dislike about CleverTap?** The integration process is a little tricky. But their support team is very helpful in every step of integration. Also, it is a little expensive. **Recommendations to others considering CleverTap:** If you are looking for CDP which is easy to integrate Clevertap is one of them. **What problems is CleverTap solving and how is that benefiting you?** Marketing Automation. Customer Journey and Make UI more informative to our customers in mobile and web view both. It also helps us to analyze the behavior of our customers. ### 3. ¡Clevertap it's a great tool to identify and re- engage costumers! **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly L. | Sales and Comm's Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about CleverTap?** By using Clevertap I'm able to experiment new ways to reach users we thought were already lost, also it's very likely to do a personalization process within the app **What do you dislike about CleverTap?** I would like to be able to upload a group of users and work due their activity on the app. Using Clevertao it's only possible if you identify the segment within Clevertap **What problems is CleverTap solving and how is that benefiting you?** We're currently working to re-engage customers, also to improve our sales and activity within the app. Tools such as the RFM have been very useful to create new strategies. **Official Response from Marilyn Latham:** > Thanks Kelly! We're so glad our solution is helping you to experiment on ways to reach new users and also to easily and effectively reengage customers and improve sales. ### 4. Clevertap a powerful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about CleverTap?** Clevertap is a very powerful tool that provides engagement on top of analytics. It helps you make good product decisions and ensures to generate product-led growth for your team. Easy to use and creates a high impact for your customer. **What do you dislike about CleverTap?** For non-technical person, integration can be tough **What problems is CleverTap solving and how is that benefiting you?** Engagement use case Metrics improvement ### 5. Powerful and rich digital tentacles tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2022 **What do you like best about CleverTap?** They placed the dashboard front and back on the Analytics Workflow page where I can easily create my dashboards **What do you dislike about CleverTap?** Aprt from the installation of the platform presented a challenge I did not find any fault with the solution **Recommendations to others considering CleverTap:** It has a high adoption rate in companies because of its transparency **What problems is CleverTap solving and how is that benefiting you?** Actionable information and analysis from the customer data Strictly use of exact metrics for all our analytics, segmentation and engagement offerings ### 6. User’s Behavioral Analytics Program **Rating:** 4.0/5.0 stars **Reviewed by:** Jeffrey K. | Network Infrastructure Supervisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2022 **What do you like best about CleverTap?** CleverTap allows us ti engage with customers to enhance retention via messaging channels like emails, SMS and social media. **What do you dislike about CleverTap?** Push notifications sometimes delays when there is poor internet connection. **Recommendations to others considering CleverTap:** Make use of automated data analysis to create campaigns, experiences and journeys to each user. **What problems is CleverTap solving and how is that benefiting you?** It enables us to understand customers and take them through lifecycle stages. Enhances omnichannel campaigns which improves ROI. **Official Response from Marilyn Latham:** > Thanks Jeffrey for your review and comments! Sounds like you're getting everything you need out of the platform. We're always here for assistance and we're always trying to make improvements to make our platform the most comprehensive one on the market today for user retention. ### 7. Clevertap for customer retention **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul B. | Data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2021 **What do you like best about CleverTap?** The customer segmentation and customer base target for customer campaigns .Its a very easy to use and target a specific customer according to their behaviour properties **What do you dislike about CleverTap?** Functionality related to analytics should be increased more.Even the customer profile upload and customer properties updation should be made easy. **Recommendations to others considering CleverTap:** I would recommend clevertap to every organization who wants to retain their customer and wants analysis of customer on segnentation basis.From sms campaigning to email campaigning it is a great tool to use for. **What problems is CleverTap solving and how is that benefiting you?** Analysis of customer on various parameters.Sms and email campaigning for various brand relatead promotion and programs thereby lead to customer retention ### 8. Great tool now we can accionate individual customers **Rating:** 5.0/5.0 stars **Reviewed by:** Nicolás V. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about CleverTap?** We can have very close control of every user on a single basis, and automate our marketing strategies to each one of them and with very controlled segments. The journeys allow us to do multiple automations actions based on each customer navigation and purchasing habits. We have multiple options for campaigns, as sms, push, in app, and a lot of variances of push notifications, with images, and many other options. We like we can track realtime usage of the app or past behaviour, so then we can make automations to increase our conversion rates and registration rates. Now we have a very close look on registration process so we can fix problems that were hurting our b2b registration process. **What do you dislike about CleverTap?** After the integration with all of our platforms we were able to work with out any problem. It may requiere an intermediate level of tech development to implemented correctly to take advantage of its features. **Recommendations to others considering CleverTap:** Take a close look on the integrations, so you will have good data to do segmentation for each customer according to their navigation. Its also important to track all yoour properties so you have a rich customer profile. **What problems is CleverTap solving and how is that benefiting you?** We anted to have a close look of our customers behaviour so we could accionate individual KPIs of our company. After we integrated everything we were able to see very detailed usage of our apps, what they bought, what they visit and didnt bought, etc. So now we are automating this behaviours to increase their spend GMV. **Official Response from Marilyn Latham:** > Thank you Nicolás for your comments and your feedback about integrating. We're very glad our platform is helping you to automate your marketing and create meaningful segments -- all toward increasing conversions. This is exactly what our product was designed to do, and we're glad it's working well for your company and your strategic goals. ### 9. Great tool to engage your users! **Rating:** 3.5/5.0 stars **Reviewed by:** Bob G. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about CleverTap?** I have been using CleverTap for more than 3 years. I have to say that CleverTap has made a significant contribution to increasing app engagement and conversion rate from free to paid users and decreasing churn rate. The user action based campagins make it very easy to communicate to your users in reatime. We have a fairly large user base, and sometimes we need to send a message out to the entire base. CleverTap could handle the load easily. It's a reliable service that you can count on. We've also integrated CleverTap with RevenueCat so that CleverTap can automatically receive all the subscription events from RevenueCat. Depending on the type of the events, we then send different messages to our users to encourage them to stay with their subscriptions. **What do you dislike about CleverTap?** - The documentation isn't good enough. It's a bit hard to find what you really need. I had to send a lot of queries to their customer support. Fortunately, the customer support has been very responsive and helpful. - The website is a bit slow. It sometimes takes a few seconds to load a page. **What problems is CleverTap solving and how is that benefiting you?** Increase app engagement. Users are spending more time in the app. ### 10. One of the Best Marketing & Behavior Analytics Tools, to understand The User Journey **Rating:** 4.5/5.0 stars **Reviewed by:** Arun R. | Head Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about CleverTap?** Among all the Features, which we Like Most Is: 1: Predictive Analytics- Intent Based Segmentation, the prediction of the events in the upcoming days helped us too boost many metrics 2: User Activity beautifully Mapped that gives me a Full Overview of what's does the user go through & where is the user-facing Problems by which we can overcome it by using Journeys 3: Trends, for some it might be small but understanding what's working on the Platform or where to push users more is a massive Feature **What do you dislike about CleverTap?** 1:UI-UX, to reach Analytics Feature Point Funnel, so product team can think of instead of click just moving the cursor analytics can Show option pother features of events, cohorts, etc 2: Push Templates, should also be a choice where the Push enhancement can increase ctr **Recommendations to others considering CleverTap:** It will be great if Clevertap also has something that can increase the Push sent to View ctr, other than Push amplification. **What problems is CleverTap solving and how is that benefiting you?** 1: User Journey Mapping to increase Conversion 2: Engaging the user at the Right time to increase Usage 3: Analytics Analysizng Flows & Reicing the POsisble drop-offs to enhance the Product ### 11. Clear, useful & fast data tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about CleverTap?** It is quite simple & intuitive tool for all levels of data knowledge **What do you dislike about CleverTap?** Sometimes it takes a longer time to process more complicated request **What problems is CleverTap solving and how is that benefiting you?** We prepare customers reports based on CT ### 12. Fantastic marketing platform facilitating launching of email, push and in-app notifications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2022 **What do you like best about CleverTap?** A/B testing, Best time to send feature, allowing me to create detailed segments and shooting dedicated campaigns to them. **What do you dislike about CleverTap?** Slow customer success response, also the system is too slow sometimes and my campaigns don't get saved even after hitting on save multiple times. **What problems is CleverTap solving and how is that benefiting you?** Customer engagement, product marketing ### 13. Analytics on the go! **Rating:** 5.0/5.0 stars **Reviewed by:** Vishal P. | Software Test Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about CleverTap?** The best thing about CleverTap is that it is very easy to use and understand, the campaigns, segments, analytics all come in very handy while testing the piece of software. **What do you dislike about CleverTap?** One thing which I dislike the most about CleverTap is that sometimes the user profile takes ages to be formed. You have to re-register multiple times to make your profile reflect on the platform. **What problems is CleverTap solving and how is that benefiting you?** Analytics and Push campaigns are a few of the major use cases we are solving using CleverTap. The benefits are that you can test out a single notification on a single device before actually setting up a campaign. ### 14. Started using Clevertap recently, liking it so far! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about CleverTap?** The overall structure of clever tap makes it simple for the first-time user to get a broad view of the platform. Also, there are sufficient resources provided by the clever tap team to understand different features and functionalities. **What do you dislike about CleverTap?** Lacking some customization. Recently, I was creating an In-app campaign wherein I had a poor experience because of certain constraints, I was not able to get the outcome that I was expecting. **What problems is CleverTap solving and how is that benefiting you?** We're trying to understand the user behavior so that we can customize our app in accordance with our user's needs. We're utilizing the data to drive our actions to enhance the user experience. ### 15. Great Tool for Retention **Rating:** 4.5/5.0 stars **Reviewed by:** Saumya Y. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about CleverTap?** Ease of use Functionalities for retention such as analytics and cohorts Notifications Tools such as Push, SMS all integrated **What do you dislike about CleverTap?** If it included more functionalities such as attribution tracking or detailed product analytics, it would have been great. **What problems is CleverTap solving and how is that benefiting you?** We are working on retention with Clevertap. It's very easy to build cohorts and run retention experiments via notications. ### 16. The best engagement tool to have **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2021 **What do you like best about CleverTap?** Easy to set up the campaigns and journey for your app. You can manage your In-app notification, Email, SMS, and push notification all in one single platform. Also, the analytics part is easy to use and read. **What do you dislike about CleverTap?** The liquid tags may not work at times which could be quite disappointing. Also, the campaign wise data is only available via email and not readily available on the dashboard. **Recommendations to others considering CleverTap:** It's the best tool to use if you are considering retention of app users, easy to set up and manage. **What problems is CleverTap solving and how is that benefiting you?** Retention of app users along with other communications to users via different channels like email, SMS, etc. **Official Response from Marilyn Latham:** > Thanks for you comments and 5-star rating! This is what we strive for in supporting our customers and their company's growth. ### 17. Great Engagement and Retention tool **Rating:** 4.5/5.0 stars **Reviewed by:** Manan S. | Lead - Campaigns, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about CleverTap?** Having Used other Marketing Automation tools earlier, what Clevertap brings to the table is something beyond usual. Right from Integration to usage, the interface brings great value **What do you dislike about CleverTap?** There are few challenges with respect to Events and container storage and their estimates. Journey builder is easy but at times confusing, takes a lot to make the team understand to use clevertap to its optimum level. API delivery and SDK updates could have been smoother, ideally a process which ensures product side integrations with ease can be a win win **What problems is CleverTap solving and how is that benefiting you?** Engagement - We could almost double our engagements with Clevertap through its Omnichannel capabilities Retention - Identifying stages of the customers has been easier now and sending them the most relevant communication ### 18. One stop MarTech solution! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about CleverTap?** Omni-channel engagement models, performance and analytics around push notifications, prompt and dedicated support. **What do you dislike about CleverTap?** Dependence on developers for regular updates and integrations. Journeys not serving a couple of edge cases. Unclear communication in certain actions that requires industry-wide standardization. **What problems is CleverTap solving and how is that benefiting you?** Product growth initiatives and analytics are being tackled using Clevertap, the benefits of using Clevertap are many but to state a few: it is a state of the art product and has been well-thought of which being developed, the measures for communication delivery are amazing thus ensuring best delivery rates in the market, easy to integrate with other SaaS products and tools, great work on the UI/UX front making the usability and adoption easy. **Official Response from Marilyn Latham:** > Thank you! We appreciate your comments and feedback and are glad to know our platform was easy to integrate, use and adopt and that it's helping your business grow, through effective omni-channel engagement, analytics and communications. ### 19. Clevertap helps with iterative granular product observations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2022 **What do you like best about CleverTap?** Being able to track custom events and user journies. Through its campaigns, clevertap allows targeting customers sharply based on the behaviours and characteristics they exhibit. **What do you dislike about CleverTap?** There's a fair bit of learning curve to get familiar with how the tool works. More assistance at the point of confusion within the app would be helpful so people can engage with the tutorial without having to break out of the flow. It would be helpful if attribution data were also made available within clevertap. **What problems is CleverTap solving and how is that benefiting you?** We're still fairly new to clevertap. Our goal is to understand customer behaviour and accordingly make incremental improvements to our product. Some of the initial questions I'm keen about are what things are people engaging with? And then run A/B experiments. ### 20. Great CRM and analytics tool with great account management/customer support. **Rating:** 5.0/5.0 stars **Reviewed by:** Jasper S. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2022 **What do you like best about CleverTap?** Seamless cross-channel marketing, customer segmentation, and analytics. Perfect for multi-platform products. **What do you dislike about CleverTap?** It needs to be integrated deeply with the system to get the best result. **Recommendations to others considering CleverTap:** Integrate with your system properly to get the most out of it. **What problems is CleverTap solving and how is that benefiting you?** Customer retention and engagement. CleverTap helped us layout an intricate customer lifecycle. ### 21. A lot more than CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Denis M. | Client Relationship Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2021 **What do you like best about CleverTap?** Engaging customers using journeys (programmable chains of communications) True omnichannel communication Powerful analytics tools The speed of processing data Easy to share access to specific charts and graphs with people outside the retention team using Boards Our success manager is accommodating and professional The support team is doing well too **What do you dislike about CleverTap?** Work with templates - there is no separate section, only inside campaigns/journeys Uploading images - one would have to create a campaign to upload an image to the server Intermediate past behavior nodes (journeys) only qualify users once a day at midnight; you can't change the time manually (entry nodes work fine) **What problems is CleverTap solving and how is that benefiting you?** CleverTap is used mainly by the retention team and works perfectly as an all-in-one tool. It is suitable for: - collecting & analyzing data - sending engagements (emails, push notifications, SMS) based on users' past behavior - triggered communications - assessing campaigns' and journeys' performance - product analytics **Official Response from Marilyn Latham:** > Thank you for your review, Denis! We appreciate your support and are glad to know that you are finding the CleverTap platform to be "more than a CRM" with useful and powerful features -- which is what how it was designed to be! I hope you will continue to provide us with feedback so we can work to incorporate the things our customers tell us are the most helpful in supporting their user engagement goals. ### 22. Loving the increase in retention. **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle F. | CEO **Reviewed Date:** December 31, 2021 **What do you like best about CleverTap?** The ability to identify a certain segment of users and engage them effectively via a journey until the convert into a power user. Also segmenting users based on the stage of their user life cycle and then engage them via effective messaging until they convert into the final stage. **What do you dislike about CleverTap?** Nothing much to dislike. All in all it is very satisfactory. **What problems is CleverTap solving and how is that benefiting you?** Converting users into power users and hence improving the overall retention. Retention is key for a product like ours and clevertap makes that happen in multiple ways. ### 23. Clevertap a lifesaver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about CleverTap?** The best part about clevertap is it's very easy to use and understand and helps to create a user engagement and user journey so easily. The best part is sending SMS and Emails and sending user profiles for Remarketing easily. **What do you dislike about CleverTap?** Neer saw a downside or noting to be disliked about clevertap **What problems is CleverTap solving and how is that benefiting you?** Customizing user Journeys and user behavior. Most of the retention segment and we get the RFM analysis at few clicks which most of the problems and helps in retention **Official Response from Marilyn Latham:** > Thanks for the great review! ### 24. Best Platform for sendin g out push notifications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2022 **What do you like best about CleverTap?** The simple user interface and customer service of clevertap **What do you dislike about CleverTap?** They can improve on providing the analytical data of a particular push we send out using Clevertap **What problems is CleverTap solving and how is that benefiting you?** I am solving the problem of sending out push notification, web notifications and In-apps all from a single platform, it has helped me improve my marketing ### 25. Customer Retention is Vital: Experience it with CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2022 **What do you like best about CleverTap?** CleverTap analyzes customer behaviors through cohorts, funnels and insights to understand their needs, which we later engage through messaging channels. **What do you dislike about CleverTap?** Integration with social media and external on-premise apps was overwhelming during initial stage. **What problems is CleverTap solving and how is that benefiting you?** Push notifications through web push, pop-ups and in-app messages which help us engage with potential customers. ### 26. CleverTap - An intelligent omnichannel engagement platform **Rating:** 4.5/5.0 stars **Reviewed by:** Akshay K. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2021 **What do you like best about CleverTap?** CleverTap is a customer engagement and retention platform that provides the functionality to integrate app analytics and marketing. The platform helps customers increase user engagement in three ways: - Tracks actions users are taking and analyzes how people use the product. It measures every action done by the user to help with directions taken by the user while navigating through the App, helps find specific issues faced. - Segment users based on their actions and run targeted campaigns to these segments. These help us leverage the insights in better conversion. - Analyze each campaign to understand its effect on user engagement and business metrics. - The platform is scalable and supports a massive traffic load, analytics on the same, as well as real-time engagement with the base. One of the best tools available for engagement with the user base, while maintaining user-level insights. **What do you dislike about CleverTap?** 1. The support team availability is commendable however the replies could be a little more query-specific and a little less generic. 2. Product-specific unexpected behaviors take too long to confirm with no short-term resolutions in most cases. 3. Documentation could really be more extensive. **Recommendations to others considering CleverTap:** While other companies have either analytics or engagement, CT works at both level: Audience analytics for tracking behavior and trends, and Omnichannel engagement ways that can allow you to convert your insights into communication, further into user actions and interactions. **What problems is CleverTap solving and how is that benefiting you?** Problem: Analysing and Engaging with the user base CT as a solution: It maintains a user-level data that helps us identify insights for a segment or even for a specific user as per their history. So edge cases are detected in analysing. Boards assemble important day on day data. Campaigns help reach users, are highly customisable as per the use case. **Official Response from Marilyn Latham:** > Thank you Akshay for such a detailed review! We are glad to know that you are finding the platform exceptionally functional for your omnichannel engagement and retention campaigns. We too think that decisions are best guided by data, particularly if this can be done in real time, to drive segmentation and precise targeting. We look forward to your continued success using our platform! ### 27. Hidden Bills, Very poor support, they are big company don’t care startups. **Rating:** 0.0/5.0 stars **Reviewed by:** Mayank P. | Angel Investor, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2021 **What do you like best about CleverTap?** Clean UI, Lot of commitments, Fancy reports which you have to pay extra addons **What do you dislike about CleverTap?** 1. Hidden fees, I was subscribed to a startup plan which they promise for free for a year but just because I was not part of their investor circle they gave me 7000 Rs. 2. It took us 1 month to figure out how to set up proper events and get meaningful reports, there is no support, all the replies to tickets after 12 hours. 3. We reported this is taking spam traffic, they claimed it’s working well and billed us 32,000 which is 5X of my subscription. **What problems is CleverTap solving and how is that benefiting you?** I was looking full-stack marketing solution that could work end to end with my product. **Official Response from Marilyn Latham:** > Hi Mayank, Thank you for posting a review, and we're sorry to hear that your experience was not up to expectations. We would like the opportunity to talk and investigate your feedback further. We've have looked at your account, and you were charged overages for August as you had exceeded the stated tier limits. We had even notified the billing admin (in this case, it was your email) at every step -- 80%, 100%, 125%, 150%, 200%, 250%, 300%, and 600%. We have refunded the overage amount as you mentioned that you are still testing out CleverTap and have not completed the integration. Please don't hesitate to contact my colleague at tanushree@clevertap.com to work with you to resolve any issues that you may have. -Marilyn Latham ### 28. Good Automation Product in Marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2022 **What do you like best about CleverTap?** Analytics Side of Tool is very Good in terms of Pivots and Funnels Analysing **What do you dislike about CleverTap?** Nothing As Such but Delivery Rates of Push Notifications is Daubtfull **What problems is CleverTap solving and how is that benefiting you?** Increase in CR and Revenue from Automation Help using Journeys and Flows ### 29. Clevertap is a single tool which offers everything for customer retention **Rating:** 4.5/5.0 stars **Reviewed by:** Vishal L. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2022 **What do you like best about CleverTap?** Ability to customize and integrate with external tools with ease **What do you dislike about CleverTap?** Gain more Insights and implementation of artificial intelligence **Recommendations to others considering CleverTap:** Clevertap is one of the finest tools for the customer journey and engaging users. **What problems is CleverTap solving and how is that benefiting you?** Customer Journey and retention **Official Response from Marilyn Latham:** > Thank you Vishal! We do strive to make our platform easy to integrate with external tools and easy to customize for your specific needs and to support your retention goals. I'm sure that as our AI technology evolves, we'll be adding more of that as well, as it is key to creating truly personalized and effective marketing to customers. ### 30. Handy Tool for Mobile Marketing and User Behavior Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2021 **What do you like best about CleverTap?** It has easy to integrate SDK which helps in tracking every user action accurately. Also it has campaigns feature which helps us in sending push notifications efficiently. It also has pretty decent user behavior analytics and visualization **What do you dislike about CleverTap?** It's deep linking integration with Branch didn't work well for us. We faced a lot of issues are still facing it and it hasn't been resolved yet. The customer support from both the products just keep pushing that the issue is not from our side. **What problems is CleverTap solving and how is that benefiting you?** - User activity tracking - User Analytics - Push notifications ### 31. CleverTap is literally THE MOST CLEVER WAY to market to and segment a user database! **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua S. | User Engagement Director, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about CleverTap?** My company has used CleverTap now for over a year. It's been a rich experience for us and CleverTap has taken how we engage with users of our mobile app to new levels. The segmentation features make it so easy to define segments and target them with messaging according to their behavior. We've seen significant boosts in retention as well as in-app conversion with users and there's no way we'd be able to have that type of connection with our users without CleverTap's platform. The CleverTap team is one of the best team's I've encountered when it comes to support, training, providing updates and overall, they've been such a pleasure to work with. I would recommend CleverTap to anyone! **What do you dislike about CleverTap?** Honestly...there is nothing that I dislike about CleverTap. I haven't had one negative experience with it. For me, that says a lot because as many times as I've used it, the product has not failed once. I've never seen their server go out or received any site error message. **Recommendations to others considering CleverTap:** You won't regret the decision to use CleverTap, especially if you're looking to maximize activation, engagement and retention of users for your app. **What problems is CleverTap solving and how is that benefiting you?** CleverTap enables us to successfully activate, engage and retain our users. The goal of that is ultimately monetization but it's also helping us to grow retention. In addition, it's giving us unique insight and data about our users and their behavior that we would not otherwise have. ### 32. Cashbac Experience for Sales Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa N. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about CleverTap?** We can target the market and make it personalized **What do you dislike about CleverTap?** Sometimes the report doesn't match with our data, and to filter the brand name, the brand name mostly doesn't appear, so we have to type and the system can't read what we type, so cannot target it based on our preference. **Recommendations to others considering CleverTap:** it would be great if you could have an introduction training, so we will know all the features that you have **What problems is CleverTap solving and how is that benefiting you?** Segments. we can target based on our preference and promote it our own way **Official Response from Marilyn Latham:** > Thank you, Lisa, for your review and comments. We are glad that our platform is helping to automate your marketing and send more personalized, targeted messages. In terms of training, we have recently launched Upskill, a new training course for users. You can find more about it in this short product demo video on our YouTube page (https://www.youtube.com/watch?v=hMeD22KR6V8). We look forward to a long and fruitful partnership with you and with Cashbac! ### 33. Very good platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alvaro E. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about CleverTap?** Like the multiple campaign opcions > in app banners, push , native display, app inbox / At hugo we are working hard to implement all the tools to boost engagement **What do you dislike about CleverTap?** Analytics could be better. Sometimes doesnt feel intuituve and the are some time metrics limitations **What problems is CleverTap solving and how is that benefiting you?** We are solving all types of problems with clevertap from the product side Sign up convertion rate optimization Purchase convertion rate optimization **Official Response from Marilyn Latham:** > We’re so happy to be helping out Hugo App grow in the region using our features, and we do appreciate the feedback. You can always count on our continuous support of your company's growth and to keep being one of our most active customers in Latin America! ### 34. Fantastic tool to manage all my user communications **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about CleverTap?** Clevertap helps in managing all user communications and notifications from one source. We have already integrated clevertap with our CDC, to make sure that all user actions (which need to emailed/PN'ed/SMS'ed against) are being ingested into the clevertap system. **What do you dislike about CleverTap?** Due to the wide range of features and options that clevertap provides, there is a learning curve involved for all users who start to use clevertap. This is slightly annoying, but overall is a definite value addition. **What problems is CleverTap solving and how is that benefiting you?** We manage all user communications with clevertap, and it has proven to be a one-stop solution for all my user communications. ### 35. Making the life easy **Rating:** 3.5/5.0 stars **Reviewed by:** Syed U. | Senior Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about CleverTap?** I can easily send IGP & PNs with fewer efforts **What do you dislike about CleverTap?** Need to upload CSV file every time & when I click on clone campaign it doesn't show up from the beginning instead it goes at the end of the campaign **Recommendations to others considering CleverTap:** Use it if you want to reduce the churn rate. **What problems is CleverTap solving and how is that benefiting you?** In-game promotions and giving sufficient information to clients ### 36. Great for campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Tomas Ernesto S. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2021 **What do you like best about CleverTap?** Love the campaigns modules, they are very easy to create the different types of campaigns and flexible to customize. **What do you dislike about CleverTap?** I think the analytics modules can be improved, the chart types are very limitated and the boards aren´t dimanic (you can´t change dates inside a dashboard). **What problems is CleverTap solving and how is that benefiting you?** - User engagement - Taking desitions based on data ### 37. Great analytics, can improve campaign builder intricacies **Rating:** 4.0/5.0 stars **Reviewed by:** Mahima R. | Head of Customer Retention and Loyalty, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2021 **What do you like best about CleverTap?** Features like Intent-based segments, RFM analysis, and lifecycle optimizer are great. **What do you dislike about CleverTap?** Most of the marketing team cannot receive test push notifications, and we need this issue fixed. Also, using API-linked content was MUCH easier on Braze; Clevertap has room for improvement here. **What problems is CleverTap solving and how is that benefiting you?** We seem to do pro-active user retention now, rather than a reactive one. The benefit here is the cost saved in re-acquiring churned users in the reactive strategy. ### 38. Helping us to take our customer engagement to next level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Supermarkets | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about CleverTap?** Journeys and Cohorts are the best. Journeys also enable us to define the goals and thus allowing us to measure the journey success **What do you dislike about CleverTap?** Some of the features need a multi-step process and with no easy way to return back and forth. I understand that this is currently a work in progress. Looking forward to see the revamp in upcoming releases **What problems is CleverTap solving and how is that benefiting you?** We can clearly understand the cohorts, dropouts. Over the last few months, custom events along with system events enabled us to customer behavior and tweak our apps accordingly ### 39. Neat UI and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2022 **What do you like best about CleverTap?** - Easy to onboard teams - User journeys - Analytics (especially funnels) - No code solutions to pop-ups etc **What do you dislike about CleverTap?** At times event listeners can be a bit limiting to setting up campaigns **What problems is CleverTap solving and how is that benefiting you?** Driving user engagement and cross-sell initiatives. At a previous company, CleverTap helped us monetize our user data to contribute 10%+ of overall revenues. ### 40. Clevertap reveiw from Fitso by Zomato **Rating:** 5.0/5.0 stars **Reviewed by:** Hitesh R. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about CleverTap?** The ease of creating app notifications. It is actually dumb proof. I also loved the documentation. **What do you dislike about CleverTap?** The restrictions in journey for recursive paths of notifications. **What problems is CleverTap solving and how is that benefiting you?** We have solved messaging to existing and new users via clevertap ### 41. A complete tool for any company **Rating:** 5.0/5.0 stars **Reviewed by:** Juan L. | CRM Analyst., Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about CleverTap?** The management of the clients and the data. **What do you dislike about CleverTap?** The upload of the new clients is difficult to learn. **Recommendations to others considering CleverTap:** k **What problems is CleverTap solving and how is that benefiting you?** I manage my clients in a different way based on a specific event than they did. I have more opportunities to impact my current clients and search for new customers. ### 42. best analytic and marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Simrunjeet S. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about CleverTap?** user activity features, which involes a whole overview of whats user is doing inside the platform & where user should be target **What do you dislike about CleverTap?** complex ui/ux as to reach most of the feratures it takes multiple steps so it can be reduced **What problems is CleverTap solving and how is that benefiting you?** Engagement of the user. Our engagement has been bosted. ### 43. CleverTap is one of smartest CRM tools & have representative to help their clients in monthly. **Rating:** 4.5/5.0 stars **Reviewed by:** Tiorys I. | Customer Relationship Management Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2021 **What do you like best about CleverTap?** Easy to set up Campaigns and track campaign performance. **What do you dislike about CleverTap?** So many great features that we can't connect because we can't customize users' profiles. **What problems is CleverTap solving and how is that benefiting you?** CleverTap RFM ### 44. Clevertap achieves a comprehensive marketing system with simple tools !! **Rating:** 4.5/5.0 stars **Reviewed by:** Ana M. | Senior Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2021 **What do you like best about CleverTap?** At the time of our company using Clevertap our marketing has been improving considerably since it allowed us to interact with customers,especially due to the tools it has to interact with digital campaigns and thus our customers benefit and we benefit in turn acquiring potential creators. **What do you dislike about CleverTap?** The only negative that our team perceived is that this software is more applauded to the marketing of mobile applications, however we managed to adapt all the tools it has to our maximum benefit, otherwise everything has been very satisfactory. **Recommendations to others considering CleverTap:** In general everything that our work team has experienced with Clevertap has been very satisfactory during each marketing task that is assigned to them, the only thing we consider is that being great software they tend to scale more and faster with which would require a lot of qualified labor for each demand of companies throughout its useful life and guaranteeing purchases where users do not regret it. **What problems is CleverTap solving and how is that benefiting you?** A problem that we had in our company was the data or data load of our clients and later users, thanks to the use of Clevertap and its work model, schemes and infrastructure we were able to solve said problem. In the same way, we had the desire to relate web searches in real time with what each of our users wanted or walked in their search, for which Clevertap made this opportunity accessible by giving us a greater range of possibilities for our clients. **Official Response from Marilyn Latham:** > Thank you Ana for your comments! We are glad you are finding the CleverTap platform to be useful and have been able to adapt it to your specific needs. We hope you continue to benefit from CleverTap's many digital campaign features, especially those for customer acquisition and engagement, and as well are able to take advantage of additional features as your business grows and evolves. ### 45. Good flow of presentation and info shared **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2021 **What do you like best about CleverTap?** Great information shared. Very Good speakers and real cases studies. PDFs are handy to follow up and a tool to apply in our companies what we learned. **What do you dislike about CleverTap?** Maybe it was a little long. At some presentations, I lost attention. **What problems is CleverTap solving and how is that benefiting you?** We understand the first steps and what we can delay to the next stage in our process to improve growth and retention. Sometimes we want to do everything at the sametime. Focus, plan, test, and deliver. ### 46. Best CRM tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2022 **What do you like best about CleverTap?** Provide almost all the CRM options and the journey in clevertap is one of the best. **What do you dislike about CleverTap?** You can not get the metrics of the users who have received sms or push notifications **What problems is CleverTap solving and how is that benefiting you?** Improving user Engagement and retention rate ### 47. Is the best tool for me because help to user experience, I think experience is the heart of the app **Rating:** 5.0/5.0 stars **Reviewed by:** Catalina P. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about CleverTap?** Help me to organize the communication and understand different segments and behaviors of users, and this depends what the app want to say and how to say, for me is important use the correct channel and this help what the company want to inform to users. That is very understandable at the time of creating a campaign as the step by step, the documentation is so good because I can understand the way to use each tool by examples **What do you dislike about CleverTap?** I don't like the new way to send reports, I feel so confused but right now is ok and sometimes download segments its slow, also that I can’t see all the campaigns sent by type and results in the month, for example that I got a chart like in datastudio that tells me this month was impacted with 15 email campaigns and of those had 220,000 shipments and engagement 3,000, this information appear one by one in journeys and campaigns but this funnel does no exist. **Recommendations to others considering CleverTap:** If you want to use this tool very well read all the documentation, y so important to understand what do you have to do and the purpose, also question everything communicate with them is the best way to solve problems and question, and a very important advice is test with yourself create a profile for you and do test with this profile **What problems is CleverTap solving and how is that benefiting you?** A lot! Now I can segment my communication, I can use more that a simple push notification, I use push in app, videos, send a good mail, this tools help to engage old and new users. Also I can analyze what users do in the app for example we know that one of the action that more people do is "creating a new offer" this helps to us to communicate and have more interaction **Official Response from Marilyn Latham:** > Thank you Catalina! We are glad that you are able to use the CleverTap platform to segment, communicate and engage with your users -- all critical tactics for growing your business -- and that our Documentation is able to answer most of your questions. We hope you have been able to adapt to the new way to send reports. Yes, you're right about totals. From the campaign dashboard, you can filter on the type of campaigns to be shown, but it is true that we don’t have a “totals” row where everything adds up and shows a general result. However, we are always working to make improvements to the platform, especially the ones most-requested by our customers, so perhaps this will be an added capability in future releases. ### 48. We have manage your marketing campaigns to improve CTR through CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about CleverTap?** Segmentation, New Push templates and webhook support **What do you dislike about CleverTap?** Delivery, Profile Merging issue and campaign stats format **What problems is CleverTap solving and how is that benefiting you?** We are currently doing user onboarding, cross-selling journeys with cleverTap & in the future, we aim to control all offer related things with cleverTap ### 49. 100% Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Luke W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about CleverTap?** CleverTap easily allowed our mobile application to engage with our user base in many different converting verticals. In one of many scenarios, with CleverTap we were able to optimize our registration funnel and dramatically increase our new registered user base. Not only does the product speak for itself but their team is just that. A team. Amazing support from all angles and a pleasure to work with. **What do you dislike about CleverTap?** The only thing I disliked about CleverTap were the updates that were needed for integrating with SendGrid. SendGrid would send multiple emails to update the email integration. Eventually all was well and only had that issue for a short period of time! **Recommendations to others considering CleverTap:** Looking to partner with CleverTap? 100% recommend. **What problems is CleverTap solving and how is that benefiting you?** CleverTap solved all of the below problems: App user registration (Increased registration rates through push notifications and email) Optimize app registration (tracked where users were following off in the registration journey and made key changes to app to increase registration rates). Post Registration Feedback (Used CleverTap to collect app store reviews and request user feedback) Email campaigns (Integrated with SendGrid, able to automate email drip campaigns **Official Response from Marilyn Latham:** > Thank you for your feedback, Luke, and extremely positive recommendation! We're glad our platform is helping you engage with your users across verticals and improve new user acquisition. We also strive to provide exceptional support whenever needed. CleverTap is pleased to be a partner to your success, ### 50. Effective Segmentation & Useful Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about CleverTap?** I get to segment my users based on their past purchasing behaviour easily! **What do you dislike about CleverTap?** Hard to get customer success support when an emergency happens. Also, sometimes software might undergo system update with no updates :( **Recommendations to others considering CleverTap:** N/A **What problems is CleverTap solving and how is that benefiting you?** Problems: - Technical support super hard to get a hold - Sudden System Update Benefits: - Engage with audiences and send them relevant info to them easily :) ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+02%3A22%3A01+-0500&secure%5Bsession_id%5D=27652250-3ec1-4032-8c1e-326ce623a804&secure%5Btoken%5D=059089df7bd2faa3d3b08e98bee509a9d4b0293d8b62cd5f31abe98a2c102f89&format=llm_user) ## CleverTap Integrations - [Ameyo by Exotel Cloud Contact Center](https://www.g2.com/products/ameyo-by-exotel-cloud-contact-center/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Exotel Customer Communication Platform](https://www.g2.com/products/exotel-customer-communication-platform/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Piano Activation](https://www.g2.com/products/piano-activation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (755 reviews)