--- title: CleverTap Reviews meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 665 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 665 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 665 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. (45 reviews) - Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. (45 reviews) - Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. (38 reviews) - Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. (35 reviews) - Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. (34 reviews) - Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews) - Integrations (32 reviews) - Helpful (30 reviews) - Segmentation (29 reviews) - Implementation Ease (26 reviews) **What users dislike:** - Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. (29 reviews) - Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. (16 reviews) - Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. (14 reviews) - Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. (13 reviews) - Users find the **interface and features complex** , making it challenging for new users to adapt effectively. (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Complexity (11 reviews) - Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews) - Complex Usability (9 reviews) - Difficult Setup (9 reviews) ## CleverTap Reviews ### 1. Powerful and comprehensive tool for user engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Leonard W. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about CleverTap?** Clevertap has a very clean and simple to use user interface. Excellent technical support and their technical documentation is very thorough. Using clevertap we are able to track user Analytics, campaigns performance and daily activities very effectively. **What do you dislike about CleverTap?** Clevertap performance has been amazing in all it's feature .We have not experienced any downtime .It's perfect for us. **Recommendations to others considering CleverTap:** Clevertap application has been running very smoothly in our organizations. We are able to get technical support instantly. Their pricing structure is very reasonable. **What problems is CleverTap solving and how is that benefiting you?** Clevertap application requires very minimal training for users to use. Thy have a well organized technical team and aslo their technical documentation is very thorough. It's pricing is aslo very reasonable. **Official Response from Marilyn Latham:** > Thank you Leonard for your review and rating! We are always happy to hear that our platform is "perfect" for a customer's needs. ### 2. One of the best tool I came across **Rating:** 4.5/5.0 stars **Reviewed by:** Chintan S. | Merchandiser, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** Campaign coverage, analysis the data in a better way **What do you dislike about CleverTap?** At times its takes a lot of time to refresh data and campaign setup **What problems is CleverTap solving and how is that benefiting you?** Campaign tracker ### 3. Amazing tool to reengage and retain customers **Rating:** 5.0/5.0 stars **Reviewed by:** Parvati G. | Customer Retention Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about CleverTap?** The analytics of Clevertap is better than that of MoEngage, although they both charges on the notifications delivered or MAUs. It gives us insights into a user's behavior on our app, and on analyzing their funnel, we know where they are spending the most time. This analytics helps us in building features for our users and using them in our marketing copies too. **What do you dislike about CleverTap?** As our active user base is increasing so is the pricing of Clevertap. No doubts it is an expensive tool. **Recommendations to others considering CleverTap:** Clevertap is an excellent tool to engage users and prevent churn and user drop-off. It reminds users what they are missing out on **What problems is CleverTap solving and how is that benefiting you?** We use it to reengage and retain customers and push them to buy products. Getting card abandoners to buy is achievable through push notifications. With Clevertap we can trigger automated personalized notifications depending on the user behavior and journey in the app. The analytics of experimental campaigns gives us a clear understanding of what imagery or messaging resonates with our users. These learnings and insights help us to prevent churn and increase user engagement. ### 4. Great tool for User Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna V. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2022 **What do you like best about CleverTap?** The best part is the Push templates offered by clever tap; it has almost 25% greater CTRs as it helped us differentiate on the Notification lock screen and cut the clatter. Designing user journeys and segmentation based on user behavior and activity on the app helped us identify gaps and nudge users to perform specific intended in-app actions through FOMO or personalized messaging. The best part is the flexibility to do A/B testing among test and control cohorts, easily without coding. Clevertap is an excellent tool for Activation, Retention, Rengagement, and Resurrection. **What do you dislike about CleverTap?** Updating user profiles is unbearably slow. It always keeps suggesting us to do an upgrade and also their ways to identify uninstallers doesn't seem to be very accurate. **Recommendations to others considering CleverTap:** Clevertap can be a bit expensive for small startups which don't have access to huge funds. **What problems is CleverTap solving and how is that benefiting you?** As a Growth Manager, I use CleverTap to enhance our end funnel conversion rates using push notifications, in-app notifications (interstitial and others) and promotional notifications. We also used Clevertap to nudge users to give our app a rating on google play store, and performed a lot of experiments on the best way to do so and CleverTap has helped a great deal in doing so. ### 5. Clevertap is the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Siddharth K. | Backend developer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2022 **What do you like best about CleverTap?** Real-time insights and analytics are extremely useful, We have used app push notifications and emails extensively. They have an amazing user experience team they always respond to and resolve our queries. **What do you dislike about CleverTap?** The analytics and reporting are very buggy at times. The reports are also not easy to understand at times, which makes it difficult for us to take the corrective measures. **What problems is CleverTap solving and how is that benefiting you?** We find the feature to follow a deep dive into the user's timeline of app events extremely useful to identify issues with the app flow and how to improve the user experience further. **Official Response from Marilyn Latham:** > Thanks Siddharth for your positive feedback! We're glad you're finding our platform useful for improving the user experience. Sorry that the analytics and reporting are sometimes problematic, but I do know we are always working to triage and improve key features whenever we can. ### 6. Great tool to optimize customer engagement journey. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about CleverTap?** Clevertap is the most convenient and insight-led user engagement platform. Creating custom segments and managing huge volumes is super quick and efficient as the system is robust enough to handle multiple queries and huge datasets at once. Using smart trigger campaigns, we were able to nudge users at various steps in their user journey and retain them while also inculcating them in a habit-forming journey. Their email suite helped us to consolidate all user attributes in one place and target them with effective email newsletters. **What do you dislike about CleverTap?** Apart from being expensive, there were no major issues with Clevertap. **Recommendations to others considering CleverTap:** Clevertap is a great product which offers best-in-class features and services that help in retaining/engaging our userbase most sensibly. **What problems is CleverTap solving and how is that benefiting you?** With Clevertap, we had better visibility of conversion events and other in-app events which garnered better results, therefore we were able to redirect all our efforts towards this. It also aids in analysing multi-channel campaign performance and not only engagement campaigns. Creating user segments and doing in-depth cohort analysis helps us to decide the most favourable factors while setting notification campaigns. It let us AB test between various coupons and incentives and helped us identify a balance between coupon and brand sustainability. **Official Response from Marilyn Latham:** > Thank you for this detailed and well considered review! It sounds like you're getting great value out of our platform and finding it really effective for engagement, conversion, and optimizing different channels. ### 7. A real time user engagement tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2022 **What do you like best about CleverTap?** CleverTap is such a real time insights tool which provide real time data tracking and is helping in retaining and engaging our customers at the same time by helping them achieving their path. It comes with ready to use by default helping us to deploy it immediately after purchasing the tool. The dashboard showing different analytics like RFM analysis, hourly data tracking and more, which make the tool even more helpful. **What do you dislike about CleverTap?** There's nothing much to dislike about the product. This tool comes with lot of advanced features and more analytics options but charging much more than other competitors. It could be reduced, might help in achieving more users. **What problems is CleverTap solving and how is that benefiting you?** With the help of Clevertap, we are able to work on automated personalized notifications depending on the user behavior. We have been able to attract many inactive users with the help of push notifications to attract and engage even inactive users helping us to achieve our targets to reach a milestone of reaching a certain userbase. ### 8. Great platform with amazing features **Rating:** 4.5/5.0 stars **Reviewed by:** Shorty H. | Site safety coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about CleverTap?** It has helped us with targeting segments based on user segments for campaigns thus helping us with better conversions. Also its a nice paltform since we run payment reminder campaigns for our clients via it. It has also helped In driving user's engagement and user's retention on our self care app. **What do you dislike about CleverTap?** It has helped me engage with customers more and has helped me to increase conversion so I have no dislike towards it. **Recommendations to others considering CleverTap:** Yes,it's support is very prompt in responding to it's user's so it won't be complicated to you as a beginner. **What problems is CleverTap solving and how is that benefiting you?** It has enabled me to create focused segments on various parameters and run better campaigns. ### 9. PN works great but not the InApp. The sent to delivered conversion is poor in InApp. **Rating:** 3.5/5.0 stars **Reviewed by:** Sunil c. | City Head Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about CleverTap?** Push Notifications get sent in just one click and the delivery conversion is great. **What do you dislike about CleverTap?** The sent to delivered conversion is poor in InApp. **What problems is CleverTap solving and how is that benefiting you?** It makes sending information so easy and quick. Just on the click of 1 button. ### 10. Great platform for CRM communications **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about CleverTap?** The interface is excellent & easy to understand. You can also learn a lot from CT university courses & you can get certificates. **What do you dislike about CleverTap?** Sometimes i face the error issue with some random numbers & signs. **What problems is CleverTap solving and how is that benefiting you?** We are targetting our users through different channels, i.e. Mobile, Web, etc. ### 11. Marketing Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about CleverTap?** Great automation tool for scheduling ll types of CRM coms **What do you dislike about CleverTap?** Takes too much time to load. Some funnels are less effective than others **What problems is CleverTap solving and how is that benefiting you?** No need to sit and carry on live campaigns you can very well schedule stuff ### 12. Ominchannel customer management and retention offering **Rating:** 4.5/5.0 stars **Reviewed by:** Suresh K. | Tech architect, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2022 **What do you like best about CleverTap?** No maintenance need to be taken care by us it's just ready to use and we can focus more on our strategy instead of product maintenance. I liked the feature where we have avenues like user segmentation, customer journey mapping and data driven approach which is better analytics driven. So we can provide or add value to customers. **What do you dislike about CleverTap?** Good things come at high price the capability tool offer is amazing and it make sure we are par at customer renetion however cost involved can be discouraging for small businessman **What problems is CleverTap solving and how is that benefiting you?** It's a saas based product and we use it to manage entire customer engagement life cycle so we can achieve better and high growth rate. Retention of current customer base is critical in today's world which this tool help us in achieving by offering different custom features **Official Response from Marilyn Latham:** > Thanks so much Suresh for your comments and rating! We have worked hard to create a product that lets our customers do exactly as you describe: manage entire customer engagement life cycle to achieve better and high growth rates. We're glad you are finding good value in the platform and of course, we're always adding new features and capabilities to make it an even greater value to our customers -- and remain a better choice than our competition. ### 13. CleverTap Feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Ankit Kumar S. | Growth Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about CleverTap?** The analytics part provides multiple options; we can track real-time data, do cohort analysis, RFM analysis, hourly event data, funnels, etc. The analytics dashboard is beneficial is debugging issues that we face on CleverTap **What do you dislike about CleverTap?** A few areas of improvement for CleverTap would be the flow of the dashboard, for a user who did not have much exposure on CleverTap, the dashboard seem really complicated. Another improvement area would be the loading time while creating/ cloning campaigns. **Recommendations to others considering CleverTap:** CleverTap is a really good tool. But from user point of view, there needs to be a elaborate training to use the tool effectively. Also, support and Service Agreements should be very clear before forging the partnership with CleverTap **What problems is CleverTap solving and how is that benefiting you?** The major problem we had before CleverTap was integrated was real-time targetting. CleverTap allows real-time targetting. The second major issue was the automation of marketing effort which was completely manual previously ### 14. Go to platform to find out events consumed by users. **Rating:** 5.0/5.0 stars **Reviewed by:** VISHNU PRATAP SINGH R. | QA, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** It's very convenient for me to find out target users and issues of our product because of the brilliant way of capturing events and on top of that the team assignment. Happy user for the last two years. **What do you dislike about CleverTap?** some times the number can be very big to filter out users in a short span of a minute. **What problems is CleverTap solving and how is that benefiting you?** It helps me to see what our users have witnessed while using our app. **Official Response from Marilyn Latham:** > Thank you Vishnu for your review and 5-star rating! ### 15. User friendly, has details about all the features and very informative. **Rating:** 4.5/5.0 stars **Reviewed by:** Janvi K. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** User-friendly features and information for all features. **What do you dislike about CleverTap?** I felt the old layout was easier to use and convenient in comparison with the new one. **What problems is CleverTap solving and how is that benefiting you?** We use CleverTap to schedule campaigns and understand statistics. ### 16. Comprehensive Customer Retention Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Amey S. | Associate Business Manager - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2021 **What do you like best about CleverTap?** A single platform that assists the marketers to retain and engage their customers by helping build pathways to delight the customer at every touchpoint using a multi-channel approach. Its marketing automation intelligence helps us target customers when the intention of completing a goal (Purchase, filling a lead form, etc.) is relatively high. Omnichannel capabilities ensure that the customers are surrounded by brand communication but not bombarded by it to maintain the end user's interest. **What do you dislike about CleverTap?** More technical, hence, not very convenient for a marketer with limited technical knowledge. Integrations in my experience are rigid. Takes quite a lot of time in understanding the platform end to end. **Recommendations to others considering CleverTap:** If customer remarketing and engagement is your marketing concern, then think no more. CleverTap is all for you. But ensure that integration is done properly and a thorough understanding of the platform and its uses is given by the experts at CleverTap. **What problems is CleverTap solving and how is that benefiting you?** Reaching out to customers at the right time using multi-channel targeting (SMS, WhatsApp, Email, Push Notifications, etc.) has not only helped us encourage customer engagement but also gain back >6 months old customers with a personalized message. Our remarketing spends on paid media channels have been reduced by more than 60% since the use of CleverTap. ### 17. Definitely a valuable tool for any marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Eric R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2022 **What do you like best about CleverTap?** Using CleverTap, it is easy to track user activity and implement timely interventions to increase engagement and subscriptions. Using its RFM Analysis, we were able to break down our entire user base into 10 groups based on: recency of app use, frequency of app use, and monetary spending **What do you dislike about CleverTap?** Journeys need to be improved so that we can build and deliver the best omnichannel campaigns based on user behavior and location **Recommendations to others considering CleverTap:** It will help you target users before they drop off as well as re-engage lapsed users **What problems is CleverTap solving and how is that benefiting you?** Sending relevant, contextual, and personalized messages to attract user attention and entice them back into our app **Official Response from Marilyn Latham:** > Thank you Eric for your review! We are glad you are finding our platform useful for targeting users and sending relevant, contextual, and personalized messages. This is exactly what we've been promoting as a way to ensure strong retention rates! ### 18. Multiple channel engagement, dynamic and versatile segmentation, intricate data visualization **Rating:** 4.5/5.0 stars **Reviewed by:** Vivek Vijay W. | Assistant Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about CleverTap?** Creating segments using many parameters at a time. Data visualization is detailed, no need to download and filter data myself to find a particular trend. Overall functionalities compared to other platforms makes CVT 5 years ahead of others( depending on how fast others evolve). **What do you dislike about CleverTap?** Ex. i can download data of users who clicked any campaign but can download time at which they clicked, in summary can't download events data, a big downside of CVT. If two users of CVT want to download data at same time, they cannot, requests runs in queue and another person have to wait until first persons' request is processed, at least 2 requests should be made run at a time. **What problems is CleverTap solving and how is that benefiting you?** Personalization. Integrating every channel with clevertap ex. email, sms to have all the channels' data at one place. Using complicated segments to target required database. ### 19. It is very simple to use once you get the hang of it **Rating:** 5.0/5.0 stars **Reviewed by:** Ty D. | Senior Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2022 **What do you like best about CleverTap?** Very user-friendly interface with powerful tools and functionalities The visual format makes the metrics easy to understand at a single glance Data is categorized into user-centric and event-centric data **What do you dislike about CleverTap?** You don't need to employ SQL to use the platform and you can scale up with no pre-computation **Recommendations to others considering CleverTap:** The platform is a great tool of you are looking for an overview of your analytics in a visual format **What problems is CleverTap solving and how is that benefiting you?** Personalized notifications and campaigns that the user performing specific events can trigger. Engaging customers through web, mobile and socia media Reaching a customer at the right time ### 20. It's a good tool but they need to improve their response time and client servicing **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about CleverTap?** Clevertap is great to send notifications, it has eay interface and decent delivery **What do you dislike about CleverTap?** The client serving team need to really up their hame. They provide generic responses to the small issues. **What problems is CleverTap solving and how is that benefiting you?** Clevertap is great to send notifications but there are better tools out there enabling to send more templates and better client servicing. ### 21. The tool is very user friendly, however some of the key features such as sms. **Rating:** 4.0/5.0 stars **Reviewed by:** vikranth k. | Manager - Retention & Loyalty, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** The best feature that i like in CT is the live dashboards which help us to modify or improve the journeys. **What do you dislike about CleverTap?** As mentioned above sms click rates is the option which should have been added in CT which would help in optimizing campaigns **What problems is CleverTap solving and how is that benefiting you?** We have received some of the push templates which we foresee to help us in terms of reaching out to our customers. ### 22. A great platform for customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Kylee R. | Matchday communication intern, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2022 **What do you like best about CleverTap?** It's pretty easy to use platform and user engagement platform. I also like it's ability to customize solutions for their client's needs. Also with it you can easily schedule and run campaigns. It's pricing is very reasonable. It's customer support is fantastic. Also it's very easy to integrate SDK with mobile application. **What do you dislike about CleverTap?** I am still facing good things with this amazing platform,so I have no dislike towards it. **Recommendations to others considering CleverTap:** It is a good platform that is very easy to implement,so give it a try! **What problems is CleverTap solving and how is that benefiting you?** It's very helpful in getting user insights and understanding user's demographics. **Official Response from Marilyn Latham:** > Kylee, thank you so much for your review and very favorable comments. We're so glad our platform is working out well for you. That's of course our mission: to help our customers create effective user engagement and retention campaigns to grow their business. ### 23. It got all the must-have features of a customer engagement platform **Rating:** 5.0/5.0 stars **Reviewed by:** brittany l. | Director of brand management, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about CleverTap?** Deploy interactive walkthroughs to help users achieve a particular goal Use of visual tools like co-browsing to collaborate with customers in real time Integrates my other tools to manage conversions effectively Capabilities to streamline communication with our clients **What do you dislike about CleverTap?** It has the main features that every customer engagement platform needs and there is nothing lacking **Recommendations to others considering CleverTap:** A customer engagement platform is very important towards delivering better customer experience (CX) **What problems is CleverTap solving and how is that benefiting you?** Constructively engaging users at multiple touchpoints Automated lead qualification It helps close sales instantly, which increases saless funnel velocity **Official Response from Marilyn Latham:** > Thanks Brittany for your comments and 5-star rating! ### 24. Great UI for any user **Rating:** 5.0/5.0 stars **Reviewed by:** Jill. R. | Manager, Marketing & Communications, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about CleverTap?** The CleverTap SDK starts recording an event whenever a push notification sent via CleverTap is delivered to the user's device. The admin has the right to approve or reject campaigns created in the Creator role **What do you dislike about CleverTap?** Provides three standard system roles (Admin, Creator & Member) which cannot be edited **Recommendations to others considering CleverTap:** Infrastructure built to give you the power of real-time first-party user data **What problems is CleverTap solving and how is that benefiting you?** Create engagements View analytics, including campaign performance Segment and engage users in real time across mobilr, web and in-app Collect rich first-party data and activity trends **Official Response from Marilyn Latham:** > Thank you Jill for such a detailed and descriptive review -- and 5-star rating! ### 25. A great tool for setting up campaign, analysing and reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Harsh V. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2021 **What do you like best about CleverTap?** The segmentation/analytics helps in understanding the user behavior which greatly impacts the decision-making for any marketing campaign. Steps to set up a campaign/journey are well defined, making it a user-friendly and easy-to-use tool. This is a great tool for anyone to start acquisition or to build a retention strategy for the customers. **What do you dislike about CleverTap?** Although there is a quick initial response in case any customer ticket is raised, but it takes a little time to resolve queries. The UI/ functionality in some areas needs more work, such as in the case of journeys and boards sections which could greatly improve the user experience. **Recommendations to others considering CleverTap:** Clevertap is a sophisticated tool, with an ample amount of features to target the right set of customers with different communication channels, and yet its UI is very user-friendly to give an excellent experience. **What problems is CleverTap solving and how is that benefiting you?** Creating data-driven campaigns for the right set of users. The ability to control the modes and time of channel leads to better customer engagement and hence a better customer life cycle management. ### 26. The great Customer Retention Product **Rating:** 5.0/5.0 stars **Reviewed by:** Kanika M. | Marketing Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** March 04, 2022 **What do you like best about CleverTap?** Clever Tap is the best tool for engaging your existing customers; it enables excellent customer initiatives. It's the best for insights into the user's behavior and analyzing their funnel, taking the following strategies for further future scope. **What do you dislike about CleverTap?** It's the price of the product, and that's all, it's just that the product is expensive, else its flawless to use. Customer buying behaviour is really important for business, so its a great tool otherwise. **What problems is CleverTap solving and how is that benefiting you?** With Clevertap, you can trigger automated personalized notifications depending on the user behavior and journey in the app. The analytics of experimental campaigns gives us a clear understanding of what imagery or messaging resonates with our users. What customers like, what they dont like. We use it to reengage and retain customers and push them to buy products. These learnings and insights help us to prevent churn and increase user engagement. **Official Response from Marilyn Latham:** > Thank you Kanika for your review! We are proud of our platform's many capabilities, in particular our superior analytics, for increasing user engagement and retention. ### 27. A tool who knows Personalization and Real-Time communications **Rating:** 5.0/5.0 stars **Reviewed by:** Amit K. | Customer Retention Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2022 **What do you like best about CleverTap?** Automating Real-Time Personalization - Clevertap allows and enable to send personalized campaigns at the most recent time as soon as someone abandoned an activities **What do you dislike about CleverTap?** Limited exposure to other add-on channels, like whats app at its full capabilities. I think letting this channel leverage the cleverTap data feed can be game-changer in a CRM Marketing echo system. **Recommendations to others considering CleverTap:** If the App Stickness & Lower CTR are the two major concerns while running the CRM Campaign. Then the Clevertap is the best fit for your problem statement. **What problems is CleverTap solving and how is that benefiting you?** If a user browses a particular category of product but does not make a purchase within 15-20 minutes, we can use smart automation to send a hyper-personalized inaction notification containing the most relevant image, content, and landing page. ### 28. My thoughts towards clevertap **Rating:** 4.5/5.0 stars **Reviewed by:** Leon J. | Human resource manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about CleverTap?** It's great with Journey campaigns. It's customer success team is great. It has helped us to track impact of various paid and organic marketing channels through which we can adjust spends and focus on the channels that make an impact. It's easy to understand how user's are navigating on the website. **What do you dislike about CleverTap?** It's has too many reports inbuilt which sometimes create confusion to what report to use. **Recommendations to others considering CleverTap:** Yes **What problems is CleverTap solving and how is that benefiting you?** With it we are able to send trends amongst our user's and make informed decisions based on them. **Official Response from Marilyn Latham:** > Thank you Leon for your review and comments! We're so glad you're finding our platform useful for creating user journeys and optimizing your marketing spend. ### 29. Best engagement platform **Rating:** 4.5/5.0 stars **Reviewed by:** Don V. | Marketing and communication systems manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about CleverTap?** It's easy to use software which helps to schedule and run campaigns. With it you can easily tell which ads are bringing conversions with the attribution dashboard. It's customer support is fantastic. Also I like how it allows one to engage in cohort analysis and segment user's by their activities in the most seamless way possible. **What do you dislike about CleverTap?** Nothing to dislike, Since it's a very valuable and effective platform for customized user engagement. **Recommendations to others considering CleverTap:** Yes **What problems is CleverTap solving and how is that benefiting you?** It has driven innovation. Has improved business process agility. **Official Response from Marilyn Latham:** > Thank you Don for such a glowing review! We're very pleased our platform is working well for you -- and that our customer support has been helpful when you've needed it! ### 30. Not very useful tool. Slow and expensive **Rating:** 1.0/5.0 stars **Reviewed by:** Harsh J. | Business/Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about CleverTap?** The ease of creating funnels and segmentation is what I like about CleverTap. On a daily basis, we use segmentation to send out notifications to our users. This is a nifty feature. We like the feature that clevertap can provide push amplification to the notifications which means it will retry sending a notification multiple times if it fails to render on the user's app in the frst attempt. **What do you dislike about CleverTap?** The tool is very slow. Some internal Clevertap events can sometimes only be used under specific charts like Push impressions event is only available in Events chart and not in trends chart. It is IMPOSSIBLE to edit a saved chart or review if the chart was created correctly. The only way to save a chart is to create a dashboard and you cannot edit it at all except for the date range. This is a basic need and every tool should have it. Amplitude does a fantastic job at this and clevertap should take a few pointers from their playbook. **Recommendations to others considering CleverTap:** This is a very slow tool. Please review all options before considering as it is quite expensive. Not recommended for a sandhill startup. **What problems is CleverTap solving and how is that benefiting you?** We use Clevertap mainly for notifications. These are used to drive our DAUs as well as in helping users understand the app. We also use it to make users do specific actions in the app to drive awareness and educate them. The sun spread funnels chart gives us a quick We also use Clevertap for tracking daily login funnels and creating funnels of activity via notifications. ### 31. Great product. Best marketing automation & retention platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul R. | Key Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about CleverTap?** 1. Stability of the platform 2. Powerful segmentation engine **What do you dislike about CleverTap?** 1. Little costly as compared to its competitors **Recommendations to others considering CleverTap:** 1. Best marketing automation platform in the market 2. Great support & customer success team **What problems is CleverTap solving and how is that benefiting you?** 1. How to retain your existing customer & increase the Customer lifetime value 2. Target relevant users by sending them a contextual message via multiple channels like mobile push notifications, In-App notifications, WhatsApp, Email , SMS CleverTaps help in reducing churn & increasing the customer lifetime value. ### 32. CleverTap review **Rating:** 5.0/5.0 stars **Reviewed by:** Allan G. | Director of Strategic Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2022 **What do you like best about CleverTap?** Segment-based breakdown of all our campaign performance The journeys we have created are either based on past in-app behavior or based on real-time actions performed by users **What do you dislike about CleverTap?** CleverTap is compatible with multiple languages and our app is also available in multiple languages **Recommendations to others considering CleverTap:** I recommend this solution to other users **What problems is CleverTap solving and how is that benefiting you?** If a user doesn't open an email, we use CleverTap to send a push notification. We optimize the content, timing, and reach of our messages **Official Response from Marilyn Latham:** > Thanks Allan for your comments and for recommending our solution to others. Optimizing content, timing, and reach of messages is exactly what we've built our platform to do! ### 33. CleverTap Brings Reporting, Campaigns, Journeys, Analysis, Enhancements in one Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hariharan V. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about CleverTap?** Comprehensive Campaigns help to target users precisely with one-time segments or precomputed (Updates every 4 hours) or Live or CSV uploads. This covers the whole base of users in the Best way possible for now. **What do you dislike about CleverTap?** Pricing structure is based on DRP, which needs to be Company-Data Size based. The bigger the company, the humongous the data retention period & size, hence the pricing needs to be juicy as it was when the Company when a Startup decided upon CleverTap. **Recommendations to others considering CleverTap:** CleverTap is the Go to Marketing Automation Tool for every stage of a Company. Blindly trust CleverTap to meet all your requirements & more with their Product, Support & Experience. **What problems is CleverTap solving and how is that benefiting you?** Precise user targetting, Higher delivery rates in CleverTap, Brilliant UI for easiest Campaign or Journey or any configuration by a newbie or expert. This truly helps a lot, for the ease. ### 34. Most costs effective solution to provide event tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe S. | CTO, AND CO-FOUNDER, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2022 **What do you like best about CleverTap?** It allows us to create and tracks segments based on a teacher's pattern behavior both historically and in real-time. It has also allowed us to track how many teachers are unable to complete a task **What do you dislike about CleverTap?** Make it more powerful to enable upload of events from many other data sources **Recommendations to others considering CleverTap:** Count on it as a critical part of your daily analytics solution **What problems is CleverTap solving and how is that benefiting you?** Analyzing of funnel reports to identify trends and isolate the performance of select teachers in various school districts ### 35. downloading files, & the options given format is user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about CleverTap?** Downloading the reports and graphical representation views are the most important thing **What do you dislike about CleverTap?** date selection in the older version is little irritating. **What problems is CleverTap solving and how is that benefiting you?** we often download the reports for particular dates, if you make it change then that is very useful to us. ### 36. Helped us understand our user and take actionable steps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about CleverTap?** Clevertap has helped us understand and analyze our user's journey to create informed product decisions and guide our user on their journey to being successful in our application. The team is happy to help at any time, hopping on calls and optimizing our user journeys. Feels like they are part of your company, you just don't have to manage them! **What do you dislike about CleverTap?** Clevertap has a TON of things you can do with it which can be overwhelming at the start. It's important to lean on the Clevertap team for guidance and know that at the start it may seem like a lot but it is well worth it in the end. **Recommendations to others considering CleverTap:** Make sure you lean on Clevertap's support team and your dedicated manager to help set you up! **What problems is CleverTap solving and how is that benefiting you?** We've been able to turn lots of our stagnant users into activated users through the analytics and push notifications that Clevertap allows us to do. This has helped us hit our key metrics for the year. **Official Response from Marilyn Latham:** > Thank you for your comments. To help our customers, we have launched a training resource called Upskill With CleverTap. We did a presentation on it at the August CleverTap Quarterly. It's a one-stop solution for self-paced customer learning, accessed through the platform: Under help menu, you will see a link for Upskill. The video below is a short overview, from CTQ. ### 37. Strong and Effective tool to drive user engagement. **Rating:** 4.5/5.0 stars **Reviewed by:** Bhuvan K. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about CleverTap?** We majorly use Clevertap for sending push notification and the best part is that we can schedule these notifications for anytime, this automation helps during holidays. Clevertap provides us with a lot of controls like demographic/geographic targeting, this helps during A/B testing and double down on quality initiatives. **What do you dislike about CleverTap?** Their pricing model is based upon the number of notifications delivered, and these numbers are vastly inflated. Also they have too many options for reporting which sometimes gets confusing. **Recommendations to others considering CleverTap:** It is a perfect turn for all your retention/resurrection needs. The product is designed beautifully and the support team responds quickly in case of any hiccups along the way. **What problems is CleverTap solving and how is that benefiting you?** We use Clevertap to design user journeys and analytics associated with events. We can see the whole user journey and identify the drop-offs and therefore can fix these gaps and prevent churn.Carefully analysing use behaviour helps us improve the product and craft better onboarding journeys to keep the user engaged. Clevertap provides accurate data for uninstallers by FCM Token Mechanism, therefore we can run a separate campaign on this base. ### 38. The best mobile marketing and Customer lifecycle software there is in the market **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2022 **What do you like best about CleverTap?** I like the ease with which you can learn **What do you dislike about CleverTap?** Not a big fan of the new interface unfortunately **What problems is CleverTap solving and how is that benefiting you?** Helps generate inactive users on the go. This saves a lot of our time since ours is a gaming platform. ### 39. Great. experience so far **Rating:** 4.5/5.0 stars **Reviewed by:** Ashutosh S. | Sr Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** Analytics and push. We can see live events **What do you dislike about CleverTap?** Realtime analytics is missing. It takes time to reflect on dashboard **What problems is CleverTap solving and how is that benefiting you?** Analytics and user engagement ### 40. Campaign Optimization and User Behavioral Analytics Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mark M. | Contract Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about CleverTap?** CleverTap ease campaign optimization by sending personalized emails. Test variations of complicated logic via dashboard. **What do you dislike about CleverTap?** Need I say anything really - I face zero issues while using this solution. **What problems is CleverTap solving and how is that benefiting you?** Coordinate omnichannel campaigns based on user location and behavior. Creating campaigns and journeys to each user with the help of data analysis and predictive machine learning. **Official Response from Marilyn Latham:** > Thank you Mark for your review and rating! ### 41. Use It For Customer Lifecycle Management **Rating:** 4.5/5.0 stars **Reviewed by:** Saurav S. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2021 **What do you like best about CleverTap?** I have been using this platform primarily for segmenting the customers' life cycle journeys in our application. Apart from this, with the help of CleverTap, we are exporting our base audience for remarketing over Facebook and Google ads. **What do you dislike about CleverTap?** I have always admired the effort they put into making such a platform. But as a user, I am a little disappointed with how they respond to the issues that, as a user, I face. **What problems is CleverTap solving and how is that benefiting you?** As our business is heavily dependent on the application, CleverTap has helped us to segment audience for different stages they are on the app. By this we have been able to focus more on most important segments to increase our revenue. ### 42. Involved in everything we do in terms of customer interactions **Rating:** 5.0/5.0 stars **Reviewed by:** Sarena P. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2022 **What do you like best about CleverTap?** We rely on automated segmentation to create user groups based on demographics; recency, and frequency of usage. Features like unified user profiles help create customized campaigns that resonate more effectively with users **What do you dislike about CleverTap?** Improved visuals on how users are navigating our website so that we can fine-tune our products **Recommendations to others considering CleverTap:** It's great in driving product adoption **What problems is CleverTap solving and how is that benefiting you?** We have managed to exceed every monthly adoption goal **Official Response from Marilyn Latham:** > Thank you Sarena! Glad our platform is working well for you and helping to exceed your adoption goals. ### 43. CleverTap Enhances Robust Customer Relationships in Real-time **Rating:** 4.5/5.0 stars **Reviewed by:** Adrian M. | Senior Manager, Business Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2022 **What do you like best about CleverTap?** CleverTap offers an extensive range of marketing tools in one place from product experiences, segmentation, individualization to messaging channels. **What do you dislike about CleverTap?** This ain't vendor flaw, but CleverTap has a wide range of tools to an extent that I have never finished to customize all. **What problems is CleverTap solving and how is that benefiting you?** CleverTap gives me the ability to retain cuatomers by engaging with them via messaging channels such as SMS and emails. **Official Response from Marilyn Latham:** > Thanks Adrian for your comments and rating! ### 44. A happy user **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel F. | Digital Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2022 **What do you like best about CleverTap?** The process of creating journeys is through a drag and drop functionality thag is very intuitive for the user **What do you dislike about CleverTap?** Of course, I would need to customize the messages and put it in the right context **Recommendations to others considering CleverTap:** It is one of the fastest user analytics platforms out there **What problems is CleverTap solving and how is that benefiting you?** Understand web users better with demographic data, transcation history and campaign visits ### 45. CleverTap in this day and age is enough **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2022 **What do you like best about CleverTap?** The dashboard lets me segment users into cohorts CleverTap uses SDKs and APIs that lets me track users and their actions across platforms CleverTap uses AI and ML to analyze its real-time data and provide insights **What do you dislike about CleverTap?** The marketer need to create a report in the CleverTap dashboard to measure the campaign's impact **Recommendations to others considering CleverTap:** CleverTap has a few things that will help you optimize retention and rate and decimate customer churn rates **What problems is CleverTap solving and how is that benefiting you?** CleverTap interface processes complex queries and provides us with real-time data for analysis. CleverTap automatically creates user-profiles and lets us dive deep into their properties ### 46. Clevertap review **Rating:** 4.5/5.0 stars **Reviewed by:** Seema C. | Senior QA, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** We can see funnels, events and segments related to user **What do you dislike about CleverTap?** Sometimes few things are not so user friendly **What problems is CleverTap solving and how is that benefiting you?** It gives user related events which helps for tracking ### 47. CleverTap Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** Simple integration with APIs and data events **What do you dislike about CleverTap?** The need to re-integrate or re-define events **What problems is CleverTap solving and how is that benefiting you?** Helping firms make a sense of their data and take proactive CX actions ### 48. Probably the best (if not one of the best) customer engagement marketing platform in the market **Rating:** 3.5/5.0 stars **Reviewed by:** Roy C. | Digital Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2021 **What do you like best about CleverTap?** The amount of channels that you can use to reach your customers with marketing campaigns is truly amazing! There's definitely a channel for every business out there and I like how you can create segments in clevertap and export them directly into Facebook/google ads as remarketing audiences. They have pretty nice analytics which you can use to complement your existing analytics platform such as Google Analytics and you can easily create dashboards according to your business needs. I also like the journeys feature which allows us to create multistep journeys to reach out customer in different stages. Lastly, their customer support is really good and it seems like help is always nearby, thanks guys! **What do you dislike about CleverTap?** You'll love this platform if your business revolves heavily around your mobile app to generate leads for your business. However, if you're planning to use CleverTap for web integration, please note that there are no landing page builders and no native forms that you can implement on your website. As there is no direct integration with forms, manual workarounds need to be done to capture and send form data and update your user profiles in CleverTap database. Email functionality can be improved, e.g. give user rights to bulk import HTML templates, save and overwrite existing templates etc. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is helping us identify customers and their journeys as a single profile instead of seeing them as multiple different sessions and cookies. This helps us create better data-driven campaigns and reach out to our customers at the right place and the right time. ### 49. The Guru of Multi-channel Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Tony W. | Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about CleverTap?** It is a platform that gives me real-time market intelligence, is value for money definitely! **What do you dislike about CleverTap?** What I dislike is it having too much focus on mobile applications. **Recommendations to others considering CleverTap:** It s an outstanding real-time customer engagement solution and a great tool for mobile reach. **What problems is CleverTap solving and how is that benefiting you?** It provides real-time Analytics and insights, and so it's very useful in our omnichannel marketing. **Official Response from Marilyn Latham:** > Thank you Tony! ### 50. Good platform to know the intent of the users, tracking and to improve customer experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2022 **What do you like best about CleverTap?** Tracking user activity and getting to know their intent **What do you dislike about CleverTap?** *could have given more power to counting unique of fields instead of just events. For eg . if there are account ids as fields - counting unique account ids **What problems is CleverTap solving and how is that benefiting you?** Tracking the activity of the users helps us to know where they are experiencing the issues and also lets us to improve the product ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+16%3A03%3A24+-0500&secure%5Bsession_id%5D=c348b876-298f-4bf7-b496-957fcdf66632&secure%5Btoken%5D=aecdcfeeaf32886259dbd69b1f61585aff175fa8cf1d3668a74de2cdd97d5eda&format=llm_user) ## CleverTap Integrations - [Ameyo by Exotel Cloud Contact Center](https://www.g2.com/products/ameyo-by-exotel-cloud-contact-center/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Exotel Customer Communication Platform](https://www.g2.com/products/exotel-customer-communication-platform/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Piano Activation](https://www.g2.com/products/piano-activation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (755 reviews)