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Compare CleverTap and Insider One 
Featured Products
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
$75.00 Per Month
No pricing available
CleverTap
Star Rating
(637)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansInsider One
Star Rating
(1,290)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in personalization capabilities, with users highlighting its ability to quickly turn ideas into measurable experiences. This versatility across multiple channels, including mobile apps and web, makes it a strong choice for businesses looking to enhance their marketing strategies.
- Users say that CleverTap is particularly effective for mobile marketing, with feedback praising its user-friendly interface and robust analytics features. Reviewers appreciate how it allows them to engage customers through various channels, including WhatsApp, making it a solid option for businesses focused on mobile engagement.
- Reviewers mention that Insider One's customer support is highly rated, with many users noting the company's willingness to adapt and make adjustments based on feedback. This level of partnership fosters a collaborative environment that can be beneficial for businesses seeking tailored solutions.
- According to verified reviews, CleverTap faces challenges in implementation speed, with some users reporting that the setup process can be more complex than expected. However, once implemented, users find it effective for monitoring customer activity and sending timely communications.
- G2 reviewers highlight that Insider One's AI integration enhances its personalization process, allowing for more targeted marketing efforts. This feature is particularly appealing to businesses looking to leverage data for improved customer engagement.
- Users report that while CleverTap is strong in mobile marketing, it may not match the overall market presence and feature breadth of Insider One, which has a higher G2 Score and a larger volume of recent reviews, indicating a more robust user satisfaction level.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Insider One
No pricing availableFree Trial
CleverTap
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.8
532
9.4
1,161
Ease of Use
8.9
534
9.4
1,174
Ease of Setup
8.5
320
9.0
626
Ease of Admin
9.0
245
9.1
326
Quality of Support
9.0
524
9.6
1,160
Has the product been a good partner in doing business?
9.2
244
9.5
328
Product Direction (% positive)
9.5
516
9.7
1,113
Features by Category
Email Marketing
9.0
168
9.6
513
8.9
161
9.6
492
8.9
160
9.6
495
8.8
148
9.6
436
Online Marketing
8.1
129
Feature Not Available
8.7
155
9.6
532
9.1
163
9.6
547
9.1
156
9.5
536
8.2
133
Feature Not Available
Lead Management
8.9
139
9.5
506
8.6
138
9.5
504
9.2
169
9.6
551
8.4
123
Feature Not Available
8.6
136
9.5
483
8.6
147
9.5
448
8.6
139
9.5
487
8.7
136
9.5
471
Campaign Management
8.8
147
Feature Not Available
8.1
136
Feature Not Available
8.1
130
Feature Not Available
7.8
124
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
130
9.4
442
7.9
135
9.4
453
7.7
128
Feature Not Available
8.0
134
Feature Not Available
Reporting & Analytics
8.9
162
9.4
533
8.4
150
9.4
528
8.4
147
9.4
522
8.5
141
9.4
519
7.3
122
9.1
422
Platform
8.7
155
9.5
530
8.7
137
9.5
278
9.2
153
9.6
508
8.3
123
9.5
445
8.6
128
9.4
450
8.8
143
9.5
491
8.5
121
9.4
431
Agentic AI - Marketing Automation
7.1
8
8.9
25
7.7
8
8.9
25
7.7
8
8.9
25
7.5
8
8.8
25
7.5
8
8.8
25
7.1
8
8.8
24
Integration
8.6
158
9.4
500
8.5
150
9.4
500
8.2
136
9.4
461
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
241
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
9.7
602
9.5
67
9.6
582
Targeting
9.4
66
9.6
595
9.3
66
9.6
565
Triggered Content
9.3
59
9.5
503
9.3
65
9.5
500
9.4
66
9.7
554
Personalized Content
9.2
59
9.6
540
8.5
59
9.6
518
9.0
57
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
SMS Platform
Not enough data
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Agentic AI - SMS Marketing
Not enough data
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
Platform Basics
Not enough data
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
9.4
51
8.7
29
9.5
55
8.1
28
9.5
51
8.9
29
9.6
52
8.4
29
9.5
50
8.5
29
9.2
50
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
9.6
52
8.7
28
9.5
50
8.1
26
9.5
49
8.7
28
9.3
48
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Analysis
8.6
194
9.3
625
8.9
231
|
Verified
9.4
697
8.7
178
9.3
558
|
Verified
8.9
178
9.4
603
|
Verified
Campaigns
8.5
191
|
Verified
9.4
581
|
Verified
9.3
238
|
Verified
9.7
700
|
Verified
8.8
189
9.4
487
8.2
153
9.2
487
9.1
179
9.6
574
|
Verified
9.3
193
9.6
660
|
Verified
Engagement
8.6
166
9.6
628
Platform
8.8
203
9.6
676
8.8
197
|
Verified
9.4
627
|
Verified
8.6
174
9.5
548
Agentic AI - Mobile Marketing
8.5
11
9.1
32
8.2
12
9.0
31
7.7
11
9.0
31
8.2
12
9.0
30
7.8
12
9.0
30
8.1
12
9.0
31
Marketing Operations
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Insider One are categorized as Mobile Marketing, Marketing Automation, Personalization Engines, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Marketing Analytics, Mobile App Analytics, Mobile App Optimization, and Customer Journey Mapping
Insider One is categorized as Conversational Commerce Platforms, E-Commerce Search, SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Bot Platforms
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.6%
Retail
25.8%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.8%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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