--- title: CleverTap Reviews meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 665 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 665 scale: '5' date_modified: '2026-07-16' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 665 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users value the **intuitive analytics** of CleverTap, which enhances campaign performance tracking and supports business growth. (45 reviews) - Users appreciate the **responsive customer support** of CleverTap, enhancing their overall experience and campaign effectiveness. (45 reviews) - Users find CleverTap's **ease of use** exceptional, making data analysis and campaign management straightforward and efficient. (38 reviews) - Users value the **personalized marketing automation** capabilities of CleverTap, enhancing engagement through tailored campaigns and insights. (35 reviews) - Users appreciate the **automation capabilities** of CleverTap, enhancing retention and engagement strategies effectively. (34 reviews) - Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews) - Integrations (32 reviews) - Helpful (30 reviews) - Segmentation (29 reviews) - Implementation Ease (26 reviews) **What users dislike:** - Users find the **learning curve steep** , especially for new users trying to navigate advanced features effectively. (29 reviews) - Users find the **missing advanced features** and complicated interface of CleverTap a barrier to effective campaign management. (16 reviews) - Users often find CleverTap's **non-intuitive interface** challenging, leading to a steep learning curve and complexity in setup. (14 reviews) - Users find CleverTap's pricing to be **expensive** , leading to reconsideration of its overall value and usability. (13 reviews) - Users find the **interface and features overly complex** , especially for newcomers, making the platform hard to navigate. (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Complexity (11 reviews) - Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews) - Complex Usability (9 reviews) - Difficult Setup (9 reviews) ## CleverTap Reviews ### 1. Automation and customer analysis that drive user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Susana C. | Analista Medios Propios, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about CleverTap?** To be able to automate the company's marketing, in order to improve the user experience. To be able to analyze in depth the behavior of my customers and their navigation within the app. **What do you dislike about CleverTap?** The topic of reports could improve a bit, having the valuable information clearer and easier to analyze. **What problems is CleverTap solving and how is that benefiting you?** Operability in communication issues and user contacts. It solves the issue of improving our communication flows with clients, greater personalization, and assertiveness in the information we provide to users. ### 2. Clevertap: Versatility and multichannel capability for personalized campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Adrian M. | Owm Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about CleverTap?** I like it a lot, as personally we can create different campaigns for the company. **What do you dislike about CleverTap?** I like how versatile and multichannel Clevertap can be, as we can target the user in different ways. **What problems is CleverTap solving and how is that benefiting you?** Sometimes clevertap can be very repetitive and in the end it makes work easier with its segments and many other things. ### 3. customer retention and upselling the bar **Rating:** 5.0/5.0 stars **Reviewed by:** Pawan T. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about CleverTap?** this hlpe in raising the bar and upseelng our oridtct thrugh amaizng emaik feature we ca scgedue an ddo the target marketingthorugh the maier swhich gelped in gain the best resukts for the overal correct this **What do you dislike about CleverTap?** Pricing figures can be restructured, and this will help us gain an advantage from these tools. **What problems is CleverTap solving and how is that benefiting you?** Upselling and upscaling the business while maintaining a good retention rate of existing customers. ### 4. Good Experience Overall, Just a Few Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2025 **What do you like best about CleverTap?** ’ve been using Clevertap for a little while now and honestly, I’m impressed with how clean and simple it is to get started. The design feels modern and the performance is pretty smooth, which makes it easy to rely on day to day. Best way to retain customer. **What do you dislike about CleverTap?** pricing can be improved and they can offer some better deals, this will definitely help more small business to understand the game of customer retention. **What problems is CleverTap solving and how is that benefiting you?** It helped me understand customer behaviour and work on retaining them through emails. CleverTap’s regular suggestions also helped me sustain my current customers while creating opportunities to gain new ones. ### 5. Empowers Engagement, Room for Analytics Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Shadab K. **Reviewed Date:** December 16, 2025 **What do you like best about CleverTap?** I like CleverTap's segmentation feature. It was really easy to set up with the help of the tech team. **What do you dislike about CleverTap?** Tracking of events in the analytics dashboard can be improved, sometimes it does not show the correct value. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to increase email open rates, boost active users, improve conversion rates, and reduce cart abandonment. ### 6. CleverTap: The Secret to Our Engagement Success. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about CleverTap?** I have been using CleverTap for several months now, and it's been a game-changer for our user engagement strategy. The platform is incredibly intuitive and powerful — from real-time analytics to personalized push notifications, it covers all our needs. The segmentation features allow us to target users with precision, and the automation workflows have saved us a ton of time. Their customer support is responsive and helpful, always ready to guide us through new features or troubleshoot any issues. Overall, CleverTap has significantly improved our retention and conversion rates. Highly recommended for any business looking to scale their user engagement! **What do you dislike about CleverTap?** The learning curve is steeper than expected, and some settings or workflows could be more intuitive. **What problems is CleverTap solving and how is that benefiting you?** Low User Engagement → With personalized push notifications, emails, and in-app messages, CleverTap helps re-engage inactive users and boost retention. Poor Campaign Targeting → CleverTap’s advanced user segmentation allows you to target users based on behavior, demographics, and lifecycle stage — improving campaign effectiveness. ### 7. AI Features of Clevertap is amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Hitesh P. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about CleverTap?** In the fast-paced world of digital marketing, finding a platform that effortlessly combines user engagement, analytics, and automation can feel like chasing a mythical creature. Enter CleverTap – a robust solution that brings all these elements together in one unified platform. **What do you dislike about CleverTap?** CleverTap's pricing structure, particularly for small businesses. One review highlighted that the cost can be high for smaller companies, making it a less viable option for those with limited budgets. **What problems is CleverTap solving and how is that benefiting you?** By integrating data from various sources into a single platform, CleverTap provides a comprehensive view of each customer. This unified profile enables businesses to understand user behavior more effectively and tailor their marketing strategies accordingly. ### 8. Easy-to-Use Engagement Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about CleverTap?** Ifind creating and launching campaigns with CleverTap remarkably straightforward thanks to its intuitive interface. Its user-centric design eliminates technical hurdles, allowing me to focus on strategy and messaging rather than setup. This streamlined workflow boosts efficiency and ensures timely, targeted outreach. **What do you dislike about CleverTap?** I can’t run two completely different campaigns—with unique titles and creatives—on the same audience segment at once. that means i have to finish one test before i can launch the next, which slows me down. it’d be awesome if cleverTap let me test multiple versions side by side so i can optimize faster. I can't also target users through MSISDNs we have to convert to user IDs to create our segments. **What problems is CleverTap solving and how is that benefiting you?** Clevertap takes the headache out of manual user targeting and juggling different messaging tools—I can launch push, in-app, and WhatsApp campaigns from a single dashboard. this speeds up campaign roll-out and means we see engagement lifts almost instantly. by cutting out dev handoffs and Excel wrangling, i’ve freed up hours each week to focus on crafting better messages. ### 9. How CleverTap Stacks Up for Mobile Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Neel J. | Marketing Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about CleverTap?** Clevertap is one stop solution for all kind of D2C brands. I have been using clevertap since 3 years now and with time I have been feeling the ease of use, Clevertap support team is also extremely helpfull. I have been using full stack feature and the integration of website and mobile app or the service providers is way to simple with teh help of documentation. **What do you dislike about CleverTap?** Some basic feature has to be paid monthly like whatsapp unlike other tools some feature are paid but the price is low for activation **What problems is CleverTap solving and how is that benefiting you?** Clevertap has been helping me to see the differnet boards which actually helps to promote or stratergies campaigns more efficiently ### 10. Clevertap - Great Platform for Customer relation management and Customer Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Suraj T. | Retention Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about CleverTap?** Clevertap has been an important tool for us in terms of retention and engagement strategy its capabilities for the Automated journey and in-depth functionality help us improve the communication and strategy with the customer. Its Advanced segmentation, campaign functionality, and real-time data help us better analyze customer trends. It's Anonymous tracking of the users on the website and the App track every event of the customer. **What do you dislike about CleverTap?** Integration with clever tap is a little time-consuming and also the pricing can be better for small enterprises. **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps us solve a lot of issue in helping us manage customer behaviour and detailed segmentation with functionalities like Events, Creating user funnel, Trends, Pivots, and Flows which gives us better insights in decision making with omnichannel like WhatsApp, web push, App push, sms, Emails. Additionally to all this the cohorts help us understand the customer pattern over multiple revenue channels and segmentation like RFM segments can help us treat customers based on the intentand it makes easy for the brand to optimize the marketing channel and remarketing strategy. ### 11. Easy to use and handle all the execution across channels **Rating:** 4.5/5.0 stars **Reviewed by:** Archit K. | Senior Associate - Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about CleverTap?** Day to Day execution is simple and also I live the journey things it's really simple and impactful and some pointers that mentioned below. -Customer Segmentation -RFM Analysis -Emailers -Boards **What do you dislike about CleverTap?** I think analytics could me more simpler. **What problems is CleverTap solving and how is that benefiting you?** -Targeting right users by segmenting them with their behaviour -Insight like CTR, Conversions, Revenue etc - Building Reports -A/B Testing ### 12. Great platform for Targeted Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav S. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about CleverTap?** I really like how easy CleverTap makes it to send push notifications both for our app and on the web—as well as targeted emails. The platform helps us reach the right users without much hassle, and we've seen better engagement since using it **What do you dislike about CleverTap?** Sometimes the dashboard feels a bit overwhelming, especially for new users. It has a lot of powerful features, but it can take some time to figure out where everything is and how to use it effectively. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps us engage users more effectively through timely push notifications and personalized emails. It solves the problem of reaching the right audience at the right moment, which has helped us improve retention and drive more conversions without needing to build complex systems ourselves. ### 13. What I like and dislike about CleverTap **Rating:** 5.0/5.0 stars **Reviewed by:** Juhi P. | Content Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about CleverTap?** The platform really helps in data analysis of the customers. The support team is great and their assistance is amazing. **What do you dislike about CleverTap?** The user interface, while feature-rich, can feel a bit overwhelming at times—especially for new users or those who aren’t as technically inclined. There’s a learning curve to fully understanding and leveraging all the platform’s capabilities. Also, the documentation, though extensive, sometimes lacks clarity or real-world examples, which would make onboarding and implementation smoother. **What problems is CleverTap solving and how is that benefiting you?** The data analysis helps in catering to our target audience. ### 14. Good Marketing Tool for Retention and Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about CleverTap?** User-Friendly Campaign Execution: The platform is easy and intuitive, allowing for seamless execution of campaigns and customer journeys. Cohort and Segment Creation: It offers a straightforward process for creating multiple cohorts and segments, enabling effective retention targeting. Channel Integration: The platform integrates easily with various channel vendors, such as email and WhatsApp, among others. **What do you dislike about CleverTap?** Journey Editing and Personalization: The ability to edit journeys and personalize them based on past behavior segments is required but currently not possible. Limited Flexibility: There is less flexibility when editing journeys. Additionally, we need a sunset option for stopping a journey so that those who are currently in it can complete their journey before exiting. Operator Limitations: It is not possible to mix AND and OR operators while creating a campaign. **What problems is CleverTap solving and how is that benefiting you?** This tool is handy for sending personalized communications to our donor base, which enhances customer experience and increases conversions. ### 15. The right tool for good retention rate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2025 **What do you like best about CleverTap?** It is an amazing tool as it helps us draft and send good emails to users, understand the churn rate and minimize it, and convert it to gain maximum retention. This tool makes it very easy and supportive for me to work on this and achieve results. Easy to install and use. **What do you dislike about CleverTap?** CleverTap pricing can be cut down to a more reasonable rate, apart from that, the new features are really amazing. No complaints — it's a great tool **What problems is CleverTap solving and how is that benefiting you?** his helps me understand user behavior, and accordingly, we work to improve our product. Customer mapping helps us increase our retention rate more effectively. ### 16. Great Experience using CleverTap to send notifications **Rating:** 5.0/5.0 stars **Reviewed by:** Navghan D. | Mobile Application Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about CleverTap?** i like these features of ClaverTap - event tracking - push notification - user segmentation - customer support - easy Flutter SDK integration **What do you dislike about CleverTap?** Support specifically for deeper integration issues can be more responsive as it is tough to explain the exact requirement over emai. **What problems is CleverTap solving and how is that benefiting you?** - sending push notification [android, ios, web] ex. we sending trend base notification for event recomandation - user journey tracking ex. on which part of screen user clicking more.. ### 17. A must for Scaling Companies **Rating:** 4.5/5.0 stars **Reviewed by:** Jorge M. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about CleverTap?** What I like the most about CleverTap is that it provides access to a variety of tools and channels to communicate with your users, all in one place. There's no need for extensive integrations—CleverTap offers almost everything you need to grow your operations and sales effectively. **What do you dislike about CleverTap?** However, I believe they could be more flexible with pricing for startups that are just getting started. Not all companies can afford a tool like CleverTap, even though it makes a significant difference. Startups generally need traction in the early stages, and that traction comes from delivering the right message through the right channel at the right time—something CleverTap excels at. It's unfortunate that not all startups can access this advantage. **What problems is CleverTap solving and how is that benefiting you?** The problem it solves for me is that, at MOVii, we have a large number of products within the app, as well as different types of users, making it impossible to manage without a tool like Clevertap. It allows me to hyper-personalize messages and content throughout the user journey. It is useful for all types of communications, not just commercial but also support, education, and, in general, serves as a bridge to better understand my users. It’s fantastic to be able to communicate across any part of my application. If optimized well, it allows me to gather feedback and engage with my users at key moments. ### 18. Comprehensive Customer Engagement Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu masurkar . | AVP - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2024 **What do you like best about CleverTap?** CleverTap has one of the powerful capabilities in customer engagement and retention. One of the best part is its comprehensive analytics and engagemnt feature, which provide deep understanding into user jurney and behavior, enabling targeted and personalized automations. The segmentation features help businesses to run tailor made campaigns based on a vast range of attributes. **What do you dislike about CleverTap?** - A little bit complex to use for a new user - Learning curve - Learning curve for new user is long - Integrations -Some times the integrations do not work with customized services. **What problems is CleverTap solving and how is that benefiting you?** - Customer Data: CT helped us in identifying daily visitors, monthly uers. - User Engagement - Improved Retention: After using clevertap we have seen an uptick in repeat visits on our mobile app. - Data-Driven Decision Making: It helped us in identifying the segments which are more important for business growth and where to cut the cost. ### 19. Functional but limited for experimentation. **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea Z. | CRM & Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about CleverTap?** Having the support of Customer Success (CS) to resolve doubts and unblock processes that may arise during the journey. **What do you dislike about CleverTap?** It is difficult to build journeys and create complex logics within them (e.g., branching based on an event property or a user property), as well as testing different sending times within the same journey. Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not. For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties. **What problems is CleverTap solving and how is that benefiting you?** Automating communications and triggering journeys when the user meets certain conditions. Displaying valuable information through in-app banners when specific criteria are met. ### 20. Personalization at Scale Made Real **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel O. | Consultor, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about CleverTap?** CleverTap lets us achieve the true superpower of personalization at scale. With it, we have used real-time segmentation and the "Journeys" feature to create campaigns that feel personal, not robotic. It's almost like having a direct line to the needs of our users. We have used the platform mostly around the time when it was reactivating users, and the results have been lower churn and more engaged users who seem to be coming back for more. **What do you dislike about CleverTap?** Some feature are complicated, and for many who lack either sufficient tech skills or a supportive dev team, it can feel impenetrable. Also, the In-App banner creative tool is a little limited. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is basically helping us to set up clear rules of engagement. We've established the exact moment in the journey where sending a particular type of communication is most effective at keeping the user from going off the deep end (i.e., churning). Using these "rules of engagement," we've constructed quite a few segment- and funnel-specific strategies that together lead to a remarkable number of users coming back again and again. ### 21. A powerful and robust software for businesses to focus on customer retention and engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Shweta K. | QA Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about CleverTap?** The comprehensive analytics of clvertap allowing real time tracking of user behaviour and trends to retain the customers better using features like 'Cohort' and 'RFM' is the best about this software. Other than this personalisation , usage of AI ,good customer support and ease of implementation as well as integration are the best things provided considering as user of this software. **What do you dislike about CleverTap?** It is not about what I dislike but about the improvements that could make the software more reachable to users. One of the major point to take into the consideration is 'Pricing' .The high price somewhat make customers to rethink on the usage of software.Other than pricing for new users learning more advance features may feel challenging. **What problems is CleverTap solving and how is that benefiting you?** Clevertap solves several key challenges related to customer engagement, retention, and growth. 1.Customer engagement and retention - Clevertap benefited me by providing cohort analysis to proactivly engage users for long term loyalty. 2.Growth - Supports growth without compromising on the quality of engagement. ### 22. Seamlessly CleverTap integrates rich media, banners, and images **Rating:** 5.0/5.0 stars **Reviewed by:** Lohit S. | Senior Graphic Designer, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** I have been using the CleverTap platform for over two years and it has been a game-changer for my marketing campaigns. The platform’s support for A/B testing across push notifications, journey notifications, interstitials, in-app messages, and marketing emails has been incredibly helpful in optimizing campaign performance. As a senior designer, I appreciate how seamlessly CleverTap integrates rich media, banners, and images into both push and email campaigns, making the content more engaging and visually appealing. One of the standout features for me is the preset templates, which save a lot of time and provide a great starting point for designing campaigns. The platform is user-friendly, yet packed with powerful tools that allow for detailed customization and personalization. CleverTap’s ability to cater to diverse needs while maintaining simplicity is impressive. It’s an essential tool for anyone looking to create impactful, data-driven marketing campaigns. I highly recommend it! **What do you dislike about CleverTap?** That when setting up a push notification, you have to paste the image and the deeplink two times, once for android and iOS. I am not a tech person but i wonder why they cannot save the users from pasting two times. Not a deal-breaker though! **What problems is CleverTap solving and how is that benefiting you?** Setting up our push notifications and email campaigns ### 23. Platform for Enhanced User Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Mrinalini M. | Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** For the past two years, my experience with CleverTap has been nothing short of exceptional. This platform simplifies the creation and management of push notifications, journey notifications, interstitials, in-app messages, and marketing emails with remarkable ease. As a content creator, I find the integrated Scribe feature particularly invaluable—it streamlines content creation and boosts efficiency significantly. The user-friendly interface, coupled with advanced segmentation tools, empowers businesses to deliver highly personalized campaigns to the right audience. It’s a transformative solution for driving user engagement and retention. Moreover, CleverTap’s customer support stands out for its professionalism, responsiveness, and prompt resolution of queries. This level of support truly enhances the overall experience. If you're seeking a reliable and feature-packed engagement platform, CleverTap is the ideal choice. It has revolutionized my marketing efforts, and I wholeheartedly recommend it to others! **What do you dislike about CleverTap?** Some older campaigns are displaying all metrics as zero. Not sure if this is a bug. **What problems is CleverTap solving and how is that benefiting you?** To manage all the push and in-app notifications. ### 24. A dependable marketing automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Dr. Mamta L. | Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** I have been using the CleverTap platform for over three years to manage push notifications, journey notifications, in-app notifications, interstitials, and marketing emails across two accounts. My experience has been excellent so far. The platform’s user interface is intuitive, and setting up campaigns or journeys is straightforward, even for complex workflows. What sets CleverTap apart is their customer support. Every query I’ve raised has been resolved promptly and effectively. I also appreciate their well-organized query management system, where issues can be prioritized as urgent, medium, or low. This ensures that critical issues are addressed immediately, which is a big plus for fast-paced marketing environments. One feature that I have been recently trying my hands on is “Scribe", their integrated tool for notification content creation, which has been incredibly helpful in understanding and tweaking content based on emotions it is likely to invoke in the readers. It makes strategizing content more efficient. Overall, CleverTap is a reliable and versatile platform that combines robust features with excellent customer support. I highly recommend it to anyone seeking a dependable marketing automation platform. **What do you dislike about CleverTap?** In setting up journey notifications, there are no filter on specific "actions" within the event properties under the "user does not do" section in the Entry Inaction condition. I raised this with the Clevertap product team and they have assured that this additional feature is already under development and should be available some time soon. **What problems is CleverTap solving and how is that benefiting you?** Helps me manage push notifications, journey notifications, in-app notifications, interstitials, and marketing emails across two accounts ### 25. Tool to help you understand Customer Behaviour **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2025 **What do you like best about CleverTap?** It helps me understand the customer pattern and this way I can easily make the changes in our strategies to get the desire results. **What do you dislike about CleverTap?** The cost can be bit more reasonable this way we can we leaverage this more. **What problems is CleverTap solving and how is that benefiting you?** It is helping me understand the consumer behaviour and resolving the issue in our business. It is really helpful and easy to use tool. ### 26. Most expensive way to analyse product **Rating:** 3.0/5.0 stars **Reviewed by:** Shreya B. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about CleverTap?** Clevertap is very structured. The way it captures the information is very organised and is easy to look for data. **What do you dislike about CleverTap?** It is very expensive. Doesn’t store data over an year. **What problems is CleverTap solving and how is that benefiting you?** Clevertap lets me record user level data in terms of events and properties. Easy to create segments and create and push campaigns for them. ### 27. Automation expert and user friendly tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vipul G. | Associate Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** Clevertap gives you a lot of flexibility on how , who and when during campaign execution. Automation tools like linked API, Bulletins and catalog functionality is amazing. **What do you dislike about CleverTap?** Sometimes under a lot of features and campaigns executions, the [product gets glitchy sometimes. **What problems is CleverTap solving and how is that benefiting you?** it si helping to give features early than any other competitor and the exceptional csm support to build and solve any issue and hands on expeirence. ### 28. Excellent marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Vineet K. | Product Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about CleverTap?** Its ability to deliver personalized and data-driven marketing automation at scale. The platform’s powerful segmentation tools enable us to target specific customer groups with tailored campaigns, which has significantly improved user engagement. The real-time analytics dashboard provides actionable insights, allowing us to make data-backed decisions quickly. I also appreciate the ease of use, with intuitive tools for managing push notifications and in-app messages. **What do you dislike about CleverTap?** One thing I dislike about CleverTap is the steep learning curve, as the training materials could be more intuitive and comprehensive **What problems is CleverTap solving and how is that benefiting you?** CleverTap solves the problem of delivering personalized, data-driven marketing at scale. It helps by automating customer segmentation, enabling targeted campaigns, and providing real-time analytics for data-backed decisions. This benefits me by improving user engagement, streamlining campaign management, and making it easier to track performance, leading to more effective marketing strategies ### 29. Powerful Engagement and Analytics Platform with great ease of use **Rating:** 5.0/5.0 stars **Reviewed by:** Amiya S. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about CleverTap?** CleverTap's best and foremost differentiating factor is their unbeatable customer support team and the technical support team. We currently use Clevertap for it's various features but primarily for enagagement with push notifications and analytics for digging deeper and understanding our users. We almost use it daily for an everyday snapshot of data related to our app's performances as well as user engagement. **What do you dislike about CleverTap?** For new users, it might take a while to get the hang of it, like any other new skill. Another thing that could be better is the data visualisation aspects as well as creating a dashboard view across multiple boards. We currently have different brands with each brand designed in a different project, a bird's eye view of all such projects is not possible. **What problems is CleverTap solving and how is that benefiting you?** Clevertap allows us to view all of our data at a glance using their system generated dashboards. With the events and metrics that we pass, we have also created certain custom dashboards that are consummable on the business front. We have extensively deployed automated nurturing campaigns for new users using the journeys feature. Regular push notifications can also be scheduled using clevertap, we could therefore schedule it for longer periods. ### 30. An easy tool to manage the emails capturing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2025 **What do you like best about CleverTap?** The platform makes it super easy to create and send personalized email campaigns. The drag-and-drop builder is really intuitive, so you don’t need to be a design expert to make things look great. Plus, the ability to segment your audience based on real-time data has been wont **What do you dislike about CleverTap?** Pricing can be done bit reasonable so small business can manage to use this amazing tool too. **What problems is CleverTap solving and how is that benefiting you?** Reducing the churn rate, by using this tool we make them our clients again. ### 31. Comprehensive Product with Real-Time Data, but CX Support Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2025 **What do you like best about CleverTap?** Product completeness, near real time data **What do you dislike about CleverTap?** Our new dedicated CX Team isn't supportive **What problems is CleverTap solving and how is that benefiting you?** Automation retargeting journey near real time ### 32. Excellent communications manager. **Rating:** 4.5/5.0 stars **Reviewed by:** Matías M. | Head of Comms., Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2024 **What do you like best about CleverTap?** For now, Clevertap is one of the fundamental tools for my communication and customer retention tasks within the company where I work. The variety of channels and the tools to strategically segment the users of our application greatly simplify our efforts to generate strategic communications with a real impact on the use of the application. The integration into our platform was simple and quick, despite having encountered a couple of very specific issues that we were able to resolve with the support team. **What do you dislike about CleverTap?** The design and layout of some sections are not clear, especially in analytics. **What problems is CleverTap solving and how is that benefiting you?** Thanks to Clevertap, we were able to increase the frequency of use of different products in our application, and precisely measure the use of each tool we offer to our users. ### 33. Awesome tool for CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Unais T. | Lead Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about CleverTap?** Customer journy and CRM, Marketing flow - easy intergration **What do you dislike about CleverTap?** cost is bit higher, Also support we get from clevertap is not good **What problems is CleverTap solving and how is that benefiting you?** CRM ### 34. Good product and service provided by the Clevertap team **Rating:** 4.5/5.0 stars **Reviewed by:** Sushrut K. | Product Marketing Head, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** Have been using Clevertap for the last 3 years for 3 accounts on nearly day-today basis. As a marketer, I have found Clevertap great on the fronts of ease of setting up push/journey notification, emails, interstitials, in-app notifications and more. Some other features that I like: - Tracking campaign performance is seamless. - Segmentation, A/B testing, and filters for targetted marketing. - Preset templates for email marketing are cool too. - Admin settings that help you assign roles to team members. Overall, Clevertap is a reliable platform that meets my requirements. **What do you dislike about CleverTap?** Despite being a great robust platform, there are some hiccups in between. Thankfully their customer support team and query management system is good and things get taken care of. **What problems is CleverTap solving and how is that benefiting you?** Meets my digital marketing needs ### 35. Best Omni Channel Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Vikram R. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 05, 2025 **What do you like best about CleverTap?** Easier integration with good customer support **What do you dislike about CleverTap?** Third Party Integration is a mess, along with newer features take a long time to have native integration **What problems is CleverTap solving and how is that benefiting you?** Omni channel platform for marketing & below the line marketing channels ### 36. 7+ years of experience with Clevertap and counting more **Rating:** 5.0/5.0 stars **Reviewed by:** Aastha M. | Deputy Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about CleverTap?** One thing I always appreciate is support- their proactiveness and willngness of helping businesses to solve their use cases. Have seen the consistency of support is not limit to the scale of company. Have been part of companies where I have seen company going from 0 to 1 to 100 their dedication and responsiveness have helped us leveraging the Clevertap's full potential. **What do you dislike about CleverTap?** I would rather write as recommendation or must have feature/requirement- They can ehance the user experience by giving pro active alerts in the campaigns and events if stop working once it is configured. For instance, if there's a problem with events not coming through or a campaign stops delivering as expected, a pop-up alert could notify the team immediately. This would help address any issues in real-time, preventing delays in campaign performance or missed opportunities in customer engagement. Having these alerts integrated directly into the dashboard would make monitoring and quick action much easier for the entire team. **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps us solve key challenges around user engagement, retention, and personalized communication. It allows us to create highly targeted segments and send personalized messages based on user behavior, increasing our campaign effectiveness. This has significantly boosted our conversion rates and overall customer experience. Mutltichannel approach is something that Clevertap solves really well. ### 37. Unlocking marketing potential with CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Sahil K. | Assistant Manager - Marketing Automation, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2024 **What do you like best about CleverTap?** 1. The user interface is easy to use. 2. Helps in understanding user behaviour & trends in detail using advanced analytical capabilities & user segmentation. 3. Ability to build highly segmented automated user journeys. 4. Ability to create boards for KPI tracking. 5. Active support by the customer success manager. **What do you dislike about CleverTap?** 1. Would like to see options like sharing a report using boards over email. 2. For live behaviour campaigns, we cannot filter by event properties in "who have not done" section while defining the segment. 3. In some analytical features like pivots, we can only use them for event count not user count. 4. Funnels are limited to 7 steps with drop-offs being calculated based on the first step added in the funnel. **What problems is CleverTap solving and how is that benefiting you?** Clevertap primarily helps us in analyzing our user trends and user segmentation. We are able to create highly targeted user engagement campaigns using a mix of multiple channels like push notifications, WhatsApp & Emails. We are able to drive higher user activation & retention using these campaign. ### 38. Smoother Journeys, Higher Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2024 **What do you like best about CleverTap?** CleverTap provides us with the ideal mix of insights and resources for connecting with our users in a more personal manner. Their real-time analytics and flexible segmentation help us understand when and how to engage with various groups of users. Their toolkit for understanding user intent combined with RFM analysis ensures we're almost always talking to the right people at the right time. **What do you dislike about CleverTap?** If you're not a tech whiz, you might find yourself leaning on developers more than you'd like. Adding more intuitive templates and making some features simpler could really help teams get results faster. **What problems is CleverTap solving and how is that benefiting you?** We know from experience that a good problem statement is half a solution, and we always start our work with one specific clear objective in mind: to engage our users with the right content, at the right time, in the right way. In our context, "right" means content that relates well to the users and "informed" actions on our part that drive significant user growth. We've learned that CleverTap helps us do all of this very well. And it doesn't hurt that their dashboard is beautiful and easy to use. ### 39. Clevertap - Great tool for CRM and end to end campaign management **Rating:** 4.5/5.0 stars **Reviewed by:** Shalom F. | Senior Customer Retention Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about CleverTap?** Clevertap has a smooth and easy to navigate functions with dedicated space for analytics, campaign scheduling and management along with a plethora of channels to execute campaigns and it's always on the lookout with additions of up to date features and tools required as per market conditions. It is easy to implement with timely customer support and can be integrated with multiple other marketing softwares **What do you dislike about CleverTap?** Sometimes lags with over storage of data. **What problems is CleverTap solving and how is that benefiting you?** It helps with end to end campaign management and execution and helps plan out campaigns and segmentations ### 40. Great product with evolving features & Prompt support **Rating:** 4.5/5.0 stars **Reviewed by:** Kanika B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about CleverTap?** 1. CleverTap has an intuitive UI which makes the tool super easy to use. 2. Great tool to identify user segments basis user behaviour, which also helps targeting the right audience for our business growth. 3. Their user analytics help prioritise product features and drive product roadmap. 4. Excellent and prompt service by the support team. They are available round the clock to assist us for any blocker we encounter. 5. The team promptly takes initiative to do audits on changes we implement. **What do you dislike about CleverTap?** The login journey is a bit cumbersome with 2 steps authentications, using authication apps. **What problems is CleverTap solving and how is that benefiting you?** User behaviour analytics help us drive our marketing campaigns and product innovations. Real time tracking of user journeys help us prompty address issues that our customers are facing and proactively solve them. ### 41. Review for clever tap sdk **Rating:** 5.0/5.0 stars **Reviewed by:** Lakhan v. | Software developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about CleverTap?** CleverTap delivers a comprehensive, data-driven approach to personalized, automated marketing that boosts engagement and retention across multiple channels. Sends personalized messages through push notifications, emails, and in-app messages, triggered by user actions. **What do you dislike about CleverTap?** Don't have anything specific but just a feedback, some users may find the platform's interface and features a bit complex at first, especially for those who are new to mobile marketing or marketing automation tools. A more intuitive user experience or additional onboarding resources could make it easier to get started. **What problems is CleverTap solving and how is that benefiting you?** If user is in between reacharge journey and user drops somewehere then it sends notification to notify user that recharge is still not complete and same kind of experience in ecommerce checkout page. ### 42. Easy to use platform for customer engagement from a user point of view **Rating:** 4.5/5.0 stars **Reviewed by:** Akansha R. | Senior Retention Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2024 **What do you like best about CleverTap?** It's been a smooth ride learning and working on Clevertap. As a new comer with no knowledge of such platforms, I had a great time working with Clevertap. The support system too at clevertap is very prompt with their services! It's easy to integrate with other platforms too, for ex. we use a third party platform to deploy whatsapps, CT has been very easy to integrate it with and also supports features such as carousel, LTO etc. **What do you dislike about CleverTap?** 1. Sometimes, the loading of various attributes of the campaign in 'who' section takes a lot of time, which increases the time to deploy a campaign. 2. I think there should be a bulk select option for the end goal of the campaigns while downloading it. Ex. if I want to download all campaigns from the past month, there should be a feature to select "App launched in 30 minute", right now this feature is missing. **What problems is CleverTap solving and how is that benefiting you?** 1. Scaling campaigns on a large scale across various Zomato Verticals in a limited time 2. Optimising Zomato's in-house tech and integrating it with Clevertap for a smoother collaboration 3. Different kinds of pushes — image pushes, carousel pushes etc. 4. Analytics — easy to understand and quick delivery of campaigns ### 43. User Friendly interface to Analyse data and reach out to relevant user at their best time **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about CleverTap?** The best thing about CleverTap is that its user friendly. One can learn to make journeys and execute the campaigns in short span. The Analytics helps us to review the trends and act quickly to do moment marketing. The Support and tech team are really very helpful and supportive, as they will not only help you to set up the integrations, but also suggest more ways to use the capabilities of CleverTap in efficient manner. We use the platform daily to monitor the trends and the preset templates have helped us to turn around things with ease and quickly **What do you dislike about CleverTap?** There are no downsides as such but room for improvement. I would like to give below recommendations: 1. The product should be customisable based on the industry requirement 2. Analysis can be further refined to help users deep dive into data. E.g. Funnel and flows can be further deep dived to understand exact drop offs 3. Error prompts incase of any issue in the campaign to resolve in real time **What problems is CleverTap solving and how is that benefiting you?** CleverTap is helping us to understand the user journey and mapping the points of interaction and dropoffs. We are able to reach out to the users based on their activity. E.g. Targeting the Cart abandons and giving them real time offers with web exit intent, Sending personalised news based on their interest and activity to engage the users ### 44. CleverTap as an analytics tool is very much helpful to understand user behaviour. **Rating:** 5.0/5.0 stars **Reviewed by:** Namdev P. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** 1) As CT SDK integration in an app tracks individual user's end to end joureny , it is much simpler for business to focus and constant improvement in key areas. 2) Also, CleverTap allows to send push notification campaings , it is easier and helpful to retarget users which in turn helps in increasing app engagemnet. 3) Most important thing about CT is , you can target a segemt of users from a large pile of users engaging in an app. **What do you dislike about CleverTap?** There is only one disadvantage I can think of , is , CT doesn't allow multiple level of filters during campaign setup . e.g. If I want to send a push notifiaction to user who launches my app and does any transaction , and suppose it got failed due some api downtime in app . Then in user who does condition i can apply filter as "app launch" and in "user who does not do " condition i can only apply transaction condition , though I want to apply 2 level filtering ,first is "tranction" and second level "success" . I can't do this in CT as of now. **What problems is CleverTap solving and how is that benefiting you?** For me , CT is solving a problem of remarketing , due to this feature I can increase Daily Active users (DAU) as well as Monthly Active users (MAU) of the app. ### 45. Clevertap is the best tool to engage with users based on behaviour and provides real time insights **Rating:** 5.0/5.0 stars **Reviewed by:** Himanshu S. | Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about CleverTap?** CleverTap provides the ability to segment users based on their interests and behavior, allowing for more relevant and precise targeting. Additionally, it supports personalized messaging through various methods such as linked content, and catalog. These features help create more relevant and impactful communication with users and help us to drive better engagement and conversions. **What do you dislike about CleverTap?** There’s nothing that I dislike about CleverTap, I've identified two areas for improvement - The lack of WhatsApp support in the bulletin feature, limits our ability to fully leverage the channel that drives better CTR and click-to-conversion for our brand CARS24. - The absence of a carousel feature, which would help us to engage users with more cards and show more products. **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps us to nudge users with the relevant communication at the relevant times. Clevertap introduced us to the feature called Bulletin which helps us to send car back in stock and price drop campaigns not only to the last viewed car of the user but to any car they have shown interest in. Bulletin as a feature also helped us with good percentage of CTR from those campaigns and conversions as well. CTR%: ~21% and 25 car delivery using bulletin. ### 46. One of the best Martech tools for sending multi-channel promotional campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Kritika J. | Product manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about CleverTap?** 1. Dedicated customer success and account management SPOCs 2. Constant innovation and new feature to better target the users 3. Easy campaign creation flows 4. Multi-channel support - WhatsApp, Email, SMS and Push Notifications 5. Team is dedicated to discuss customisations if required for enterprise clients and provide alternative ways on how problems can be solved with existing or upcoming features 6. Very less downtimes and high platform performance and reliability **What do you dislike about CleverTap?** Experience so far has been great. They don't lack in anything major capabilities that the competitors might offer. **What problems is CleverTap solving and how is that benefiting you?** 1. Hyper-personalised campaigns: User location based campaigns, Vernacular campaigns, Demographics based campaigns etc. are supported for various use cases of fast-paced growth teams. Hyper personlisation is important as it helps to increase the CTR of the campaigns as leads to better user engagement. 2. User Segment creation for precise targeting: It is easy to target user with segmentation based on past behaviour of users on the app as well as event based campaigns because of multiple features available to target the right set of users. It helps to generate better leads and improve customer acquisition metrics. ### 47. The Best Analytics Console for dealing with large volume of user base. **Rating:** 4.5/5.0 stars **Reviewed by:** Saurabh V. | Android Developer, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** The CleverTap is an amazing tool that i used and workin on many applications, for increase application's visibility on online platform and also increase interaction from application via notifications and targeting user specific to their behavioural pattern. The customer support is also very responsible and handling the situations with ease. the frequency of use is also great when working with bulk crowd and dealing with millions of user. **What do you dislike about CleverTap?** The setup, sometimes be a tidious process for the fresher to integrate the process and also, integrated implementation might create a issue realted to native code in case of android, and might need additional integration of notification for different brand available in android. **What problems is CleverTap solving and how is that benefiting you?** The CleverTap play an critical role in mapping the user interactions and help us learn the interaction scenarios between user and application interaction, also it help us sharing the notification related to their ideal recommendation. ### 48. Marketing Communication Management Made Easy and Quick! **Rating:** 4.0/5.0 stars **Reviewed by:** Sanskruti S. | Manager- Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2024 **What do you like best about CleverTap?** - Extremely easy to ideate and execute marketing campaigns across channels- Whatsapp, SMS, Push Notifications, Emails etc. - Campaigns are extremely easy to schedule and set up - Clevertap segmentation and analytics is a good starting point to think of separate segments and cohorting to target the right users at the right time - Clevertap's team is one of the BEST PARTNERS to have to help with any issues being faced with the platform. **What do you dislike about CleverTap?** - Clevertap needs to coupled with other analytics tools for deeper analysis regarding your users and their behaviour. Analytics is slightly slow and not extremely user-friendly. **What problems is CleverTap solving and how is that benefiting you?** Problems: Large volume of messages to be sent to dozens of separate cohorts- marketing automation in Clevertap makes it easier! Analytics- I often use Clevertap to explore and experiment with the volume of users doing certain events form the 'segments' and 'find people' tabs ### 49. The one-stop-shop for reliable analytics, boosting engagement & customer retention **Rating:** 4.5/5.0 stars **Reviewed by:** Shanmukha T. | CRM Head- International Markets, Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about CleverTap?** 1. The interface is very user-friendly 2. Integrating the tool with our websites/apps was a seamless process 3. Flexibility offered while configuring journeys and campaigns 4. We rely on the in-depth analytics and comprehensive report generation based on both live & past data, on a daily basis 5. The client support offered by the team is very reliable & proactive 6. Clevertap's tech support team has been very accomodating in terms of customizing the platform (functionality) based on our requirements 7. Their new feature that provides a readily exportable report on user engagement across nodes in journeys, making it very convenient for us to monitor metrics on a day to day basis 8. Ease of moving across multiple projects **What do you dislike about CleverTap?** 1. Report automation is slightly rigid as of now 2. Making changes to live journeys in real-time is not supported **What problems is CleverTap solving and how is that benefiting you?** Clevertap has helped with implementing, optimizing and maintaining our customer engagement strategies across channels. The multi-channel journeys allow us to tap customers at different points in their lifecycle as well as their purchase journey, thus helping us bring down our acquisition costs. All marketing activities are hosted under one umbrella instead of existing in silos ### 50. Best customer engagement platform available across domains **Rating:** 5.0/5.0 stars **Reviewed by:** Vishruta R. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** Clevertap has been one of the best platform for customer retention. Its easy integration inside app makes it most convenient. Mostly we have came across only 20-30% if its entire capabilities and truly impressed by it. Push notifications, emails, inapp messages can be easily triggered without adding much efforts in the code. Based on all the notification it sends, the data which we receive and the anaylysis which they provide is truly incredible. Event the documentation which they have provided is clear and upto the point. **What do you dislike about CleverTap?** There are no such difficulties we have faced using clevertap as a SDK in our app. **What problems is CleverTap solving and how is that benefiting you?** Handling push notifications easily without doing any hustle makes the platform truly amazing. Otherwise handling services and broadcast receivers can be a bit tedious and even all the performance optimizations have been already handled by the platform which makes our task easier. ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+15%3A11%3A13+-0500&secure%5Bsession_id%5D=8d1461b4-6582-4c9f-9fed-a4376ea73ee3&secure%5Btoken%5D=a42f74962ae3ea2e0b3e68b7bd213d101e0f516f348f0d7f29578ac1c1bdb0af&format=llm_user) ## CleverTap Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Piano Activation](https://www.g2.com/products/piano-activation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (754 reviews)