Celtra Features
Channel Functionality (1)
Display Functionality
144 reviewers of Celtra have provided feedback on this feature.
Overall product functionality for display advertising.
Video Functionality (1)
Video Functionality
Based on 46 Celtra reviews.
Overall product functionality for video advertising.
Mobile Functionality (1)
Mobile Functionality
Based on 184 Celtra reviews.
Overall product functionality for mobile advertising.
Campaign Management (11)
Campaign Dashboard
This feature was mentioned in 177 Celtra reviews.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
134 reviewers of Celtra have provided feedback on this feature.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
123 reviewers of Celtra have provided feedback on this feature.
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 112 Celtra reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Based on 111 Celtra reviews.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
This feature was mentioned in 100 Celtra reviews.
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Frequency Capping
90 reviewers of Celtra have provided feedback on this feature.
Allows marketer to set a limit on how many times a consumer sees their ad.
Creative Optimization
As reported in 136 Celtra reviews.
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
As reported in 170 Celtra reviews.
Supports rich media display and video ads that involve user interaction.
In-App Ads
115 reviewers of Celtra have provided feedback on this feature.
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
As reported in 157 Celtra reviews.
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
This feature was mentioned in 84 Celtra reviews.
Able to target desired audiences based on demographics and behavior variables.
Retargeting
This feature was mentioned in 77 Celtra reviews.
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
93 reviewers of Celtra have provided feedback on this feature.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
As reported in 79 Celtra reviews.
Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
Based on 113 Celtra reviews.
Able to track consumers on their mobile devices where cookies do not apply.
In-App Ads
This feature was mentioned in 115 Celtra reviews.
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
This feature was mentioned in 157 Celtra reviews.
Supports rich media mobile ads that involve user interaction.
Platform (9)
API / Integrations
As reported in 92 Celtra reviews.
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Based on 132 Celtra reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
149 reviewers of Celtra have provided feedback on this feature.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 162 Celtra reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
This feature was mentioned in 118 Celtra reviews.
Provides features to allow scaling for large organizations.
Customization
143 reviewers of Celtra have provided feedback on this feature.
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
As reported in 147 Celtra reviews.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Based on 117 Celtra reviews.
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
This feature was mentioned in 104 Celtra reviews.
Alerts marketer of the performance of particular campaigns.
Template Creation (4)
Image Upload
Directly upload images to use for your graphic on the platform.
Stock Image Library
Choose from pre-loaded images to use for your banner.
Drag & Drop Editing
Ability to edit without any coding or design knowledge.
Variety Of Banner Types
Create a stactic, animated or interactive banner.
Design & Editing (3)
Shape & Clip Art
Insert a variety of shapes and clipart onto your design.
Font Selection
Chose from a variety of fonts to layer over your graphic.
Scale
Scale your image to a variety of sizes.
Ad Management (3)
Ad Sets
Ability to duplicate and save your design as an ad set.
Export As Different File Types
Ability to save your image as a variety of file types.
Schedule
Schedule banners to be published ahead of time.
Analytics (3)
Reporting
Ensure your ads are reaching your target demographic.
Heatmap
Ability to see how your audience is interacting with your ads.
Budget
Ability to adjust your campaign budget.
Authoring Tools (4)
Ad Templates
76 reviewers of Celtra have provided feedback on this feature.
Offers pre-made ad templates that can be filled in.
HTML5 Authoring
As reported in 69 Celtra reviews.
Allows users to make ads using HTML5.
Automated Ad Creation
As reported in 72 Celtra reviews.
Auto-creates ads using templating and/or data.
Lanugage Translation
This feature was mentioned in 56 Celtra reviews.
Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
Based on 66 Celtra reviews.
Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
64 reviewers of Celtra have provided feedback on this feature.
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Publishing Tools (2)
Demand Side Platform Integration
Based on 58 Celtra reviews.
Offers integrations with outside demand side platforms for ad distribution.
Campaign Scheduling
This feature was mentioned in 52 Celtra reviews.
Schedules marketing campaigns.
Platform Interoperability (3)
Close Ecosystem API
As reported in 29 Celtra reviews.
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
25 reviewers of Celtra have provided feedback on this feature.
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
This feature was mentioned in 14 Celtra reviews.
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





