Celtra Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising. 143 reviewers of Celtra have provided feedback on this feature.
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising. 45 reviewers of Celtra have provided feedback on this feature.
Mobile Functionality (1)
Mobile Functionality
Based on 183 Celtra reviews. Overall product functionality for mobile advertising.
Campaign Management (11)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 176 Celtra reviews.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 133 Celtra reviews.
Reach
Based on 122 Celtra reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
As reported in 111 Celtra reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 110 Celtra reviews.
Brand Safety
Based on 99 Celtra reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. 89 reviewers of Celtra have provided feedback on this feature.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. 135 reviewers of Celtra have provided feedback on this feature.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. This feature was mentioned in 169 Celtra reviews.
In-App Ads
Allows for ads to be placed in mobile apps. This feature was mentioned in 114 Celtra reviews.
Mobile Rich Media Capabilities
As reported in 156 Celtra reviews. Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Based on 84 Celtra reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 77 Celtra reviews.
Geo-Targeting
As reported in 93 Celtra reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 79 Celtra reviews. Able to match the marketer's ad with specific content on a site or page.
Mobile (3)
Mobile Tracking
Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 113 Celtra reviews.
In-App Ads
As reported in 114 Celtra reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
As reported in 156 Celtra reviews. Supports rich media mobile ads that involve user interaction.
Platform (9)
API / Integrations
Based on 92 Celtra reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 132 Celtra reviews.
User, Role, and Access Management
Based on 149 Celtra reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 161 reviewers of Celtra have provided feedback on this feature.
Enterprise Scalability
Provides features to allow scaling for large organizations. 118 reviewers of Celtra have provided feedback on this feature.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 143 reviewers of Celtra have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 147 Celtra reviews.
Internationalization
As reported in 117 Celtra reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns. This feature was mentioned in 104 Celtra reviews.
Authoring Tools (4)
Ad Templates
Offers pre-made ad templates that can be filled in. This feature was mentioned in 75 Celtra reviews.
HTML5 Authoring
Based on 69 Celtra reviews. Allows users to make ads using HTML5.
Automated Ad Creation
Auto-creates ads using templating and/or data. This feature was mentioned in 70 Celtra reviews.
Lanugage Translation
Based on 55 Celtra reviews. Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
As reported in 66 Celtra reviews. Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion. 64 reviewers of Celtra have provided feedback on this feature.
Publishing Tools (3)
Demand Side Platform Built-in
Provides a demand side platform within the software itself for ad distribution. 54 reviewers of Celtra have provided feedback on this feature.
Demand Side Platform Integration
As reported in 57 Celtra reviews. Offers integrations with outside demand side platforms for ad distribution.
Campaign Scheduling
Based on 52 Celtra reviews. Schedules marketing campaigns.
Platform Interoperability (3)
Close Ecosystem API
As reported in 29 Celtra reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 25 reviewers of Celtra have provided feedback on this feature.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 14 reviewers of Celtra have provided feedback on this feature.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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