[ Celtra Reviews ](https://www.g2.com/products/celtra/reviews) [ Celtra Reviews ](https://www.g2.com/products/celtra/reviews) # Celtra Features ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Video Functionality (1) Video Functionality Overall product functionality for video advertising. Show More ##### ## Mobile Functionality (1) Mobile Functionality Overall product functionality for mobile advertising. Show More ##### ## Campaign Management (11) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. Rich Media Capabilties Supports rich media display and video ads that involve user interaction. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Targeting (4) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Show More ##### ## Mobile (3) Mobile Tracking Able to track consumers on their mobile devices where cookies do not apply. In-App Ads Allows for ads to be placed in mobile apps. Mobile Rich Media Capabilities Supports rich media mobile ads that involve user interaction. Show More ##### ## Platform (9) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Internationalization Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. Notifications Alerts marketer of the performance of particular campaigns. Show More ##### ## Template Creation (4) Image Upload Directly upload images to use for your graphic on the platform. Stock Image Library Choose from pre-loaded images to use for your banner. Drag & Drop Editing Ability to edit without any coding or design knowledge. Variety Of Banner Types Create a stactic, animated or interactive banner. Show More ##### ## Design & Editing (3) Shape & Clip Art Insert a variety of shapes and clipart onto your design. Font Selection Chose from a variety of fonts to layer over your graphic. Scale Scale your image to a variety of sizes. Show More ##### ## Ad Management (3) Ad Sets Ability to duplicate and save your design as an ad set. Export As Different File Types Ability to save your image as a variety of file types. Schedule Schedule banners to be published ahead of time. Show More ##### ## Analytics (3) Reporting Ensure your ads are reaching your target demographic. Heatmap Ability to see how your audience is interacting with your ads. Budget Ability to adjust your campaign budget. Show More ##### ## Authoring Tools (4) Ad Templates Offers pre-made ad templates that can be filled in. HTML5 Authoring Allows users to make ads using HTML5. Automated Ad Creation Auto-creates ads using templating and/or data. Lanugage Translation Provides tools to produce ads in multiple languages. Show More ##### ## Testing Tools (2) Dynamic Versioning Allows for multiple versions of a marketing campaign to be run simulanteously. A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. Show More ##### ## Publishing Tools (2) Demand Side Platform Integration Offers integrations with outside demand side platforms for ad distribution. Campaign Scheduling Schedules marketing campaigns. Show More ##### ## Platform Interoperability (3) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Agentic AI - Display Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Mobile Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Video Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Creative Management Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Innovid](https://images.g2crowd.com/uploads/product/hd_favicon/f895b66fc1223ba1c611a7b77b586f8a/mediaocean-innovid.svg "Innovid") Innovid 4.1/5 (373) ](https://www.g2.com/products/mediaocean-innovid/reviews) [ ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") Google Marketing Platform 4.1/5 (278) ](https://www.g2.com/products/google-marketing-platform/reviews) [ ![Bannerflow](https://images.g2crowd.com/uploads/product/hd_favicon/e441f5e0159d7980989f3960a7c824bc/bannerflow.svg "Bannerflow") Bannerflow 4.5/5 (184) ](https://www.g2.com/products/bannerflow/reviews) [ View All Alternatives ](https://www.g2.com/products/celtra/competitors/alternatives) Celtra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b2691fd4fdb9c896b56405cae70218c0/smartly.png "Product Avatar Image") Smartly 4.4/5 (468) [ Compare Now ](https://www.g2.com/compare/celtra-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50cbe4aeff4605fcb722df28d3d9af4f/bannerflow.png "Product Avatar Image") Bannerflow 4.5/5 (188) [ Compare Now ](https://www.g2.com/compare/bannerflow-vs-celtra) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5 (300) [ Compare Now ](https://www.g2.com/compare/celtra-vs-google-marketing-platform) ##### Categories on G2 [ Display Ad Design ](https://www.g2.com/categories/display-ad-design)[ Display Advertising ](https://www.g2.com/categories/display-advertising)[ Cross-Channel Advertising ](https://www.g2.com/categories/cross-channel-advertising) [ Video Advertising ](https://www.g2.com/categories/video-advertising)[ Creative Management Platforms ](https://www.g2.com/categories/creative-management-platforms)[ Mobile Advertising ](https://www.g2.com/categories/mobile-advertising) Show More ##### Explore More [ Best enterprise risk management software in 2025 ](https://www.g2.com/discussions/what-are-the-best-enterprise-risk-management-erm-software-for-businesses-in-2025)[ Which AI chatbot solution works best for 24/7 support? ](https://www.g2.com/discussions/which-ai-chatbot-solution-works-best-for-24-7-support)[ Top tools for collaborative email template design ](https://www.g2.com/discussions/what-are-the-top-tools-for-collaborative-email-template-design) [ Top-rated email template builders for agencies ](https://www.g2.com/discussions/what-are-the-top-rated-email-template-builders-for-agencies)[ Best-rated RPA service for IT consulting firms ](https://www.g2.com/discussions/best-rated-rpa-service-for-it-consulting-firms)[ Pros and Cons Details ](https://www.g2.com/products/celtra/reviews?qs=pros-and-cons) Show More [ Best enterprise risk management software in 2025 ](https://www.g2.com/discussions/what-are-the-best-enterprise-risk-management-erm-software-for-businesses-in-2025)[ Which AI chatbot solution works best for 24/7 support? ](https://www.g2.com/discussions/which-ai-chatbot-solution-works-best-for-24-7-support)[ Top tools for collaborative email template design ](https://www.g2.com/discussions/what-are-the-top-tools-for-collaborative-email-template-design) [ Top-rated email template builders for agencies ](https://www.g2.com/discussions/what-are-the-top-rated-email-template-builders-for-agencies)[ Best-rated RPA service for IT consulting firms ](https://www.g2.com/discussions/best-rated-rpa-service-for-it-consulting-firms)[ Pros and Cons Details ](https://www.g2.com/products/celtra/reviews?qs=pros-and-cons)