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Compare Celtra and Smartly 
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At a Glance
Market Segments
Mid-Market (43.7% of reviews)
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
% Fee of Media Spend
Celtra
Star Rating
(392)4.4 out of 5
Market Segments
Mid-Market (43.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CeltraSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansCeltra vs Smartly
When assessing the two solutions, reviewers found them equally easy to use, set up, and administer. However, reviewers preferred doing business with Smartly overall.
- Reviewers felt that Smartly meets the needs of their business better than Celtra.
- When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Celtra.
Pricing
Entry-Level Pricing
Celtra
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Celtra
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.4
275
8.5
385
Ease of Use
8.3
274
8.3
387
Ease of Setup
8.3
116
8.3
178
Ease of Admin
8.3
115
8.3
178
Quality of Support
8.8
264
9.3
380
Has the product been a good partner in doing business?
8.5
115
8.9
176
Product Direction (% positive)
8.1
265
8.6
381
Features by Category
Channel Functionality
8.6
143
Not enough data
Platform Interoperability
8.1
29
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
176
8.2
320
8.0
133
8.5
317
8.4
122
Feature Not Available
7.9
111
7.8
284
8.1
110
7.7
238
8.1
99
8.2
204
Feature Not Available
8.0
161
8.2
89
8.1
211
Feature Not Available
8.2
273
8.4
135
8.5
296
9.0
169
8.3
193
8.6
114
7.9
141
8.9
156
8.2
151
Targeting
8.7
84
8.8
312
8.5
77
8.9
293
8.4
93
8.9
288
8.5
79
Feature Not Available
Platform
8.0
92
8.3
221
8.3
132
8.4
273
8.7
149
8.3
291
8.7
161
8.3
311
8.5
118
8.5
261
8.3
143
8.3
279
8.6
147
8.4
258
8.5
117
8.6
223
8.2
104
8.2
274
Authoring Tools
8.8
75
8.5
57
8.3
69
7.8
24
8.6
70
8.5
56
7.9
55
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
66
8.7
45
8.7
64
8.8
54
Publishing Tools
8.4
54
Feature Not Available
8.7
57
Feature Not Available
8.8
52
8.9
56
Platform Interoperability
7.7
25
Not enough data
Mobile Functionality
8.7
183
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
176
8.2
320
8.0
133
8.5
317
8.4
122
Feature Not Available
7.9
111
7.8
284
8.1
110
7.7
238
8.1
99
8.2
204
Feature Not Available
8.0
161
8.2
89
8.1
211
Feature Not Available
8.2
273
8.4
135
8.5
296
9.0
169
8.3
193
8.6
114
7.9
141
8.9
156
8.2
151
Targeting
8.7
84
8.8
312
8.5
77
8.9
293
8.4
93
8.9
288
8.5
79
Feature Not Available
Mobile
8.6
113
Not enough data
8.6
114
7.9
141
8.9
156
8.2
151
Platform
8.0
92
8.3
221
8.3
132
8.4
273
8.7
149
8.3
291
8.7
161
8.3
311
8.5
118
8.5
261
8.3
143
8.3
279
8.6
147
8.4
258
8.5
117
8.6
223
8.2
104
8.2
274
Platform Interoperability
8.2
14
8.8
20
Video Functionality
8.3
45
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
176
8.2
320
8.0
133
8.5
317
8.4
122
Feature Not Available
7.9
111
7.8
284
8.1
110
7.7
238
8.1
99
8.2
204
Feature Not Available
8.0
161
8.2
89
8.1
211
Feature Not Available
8.2
273
8.4
135
8.5
296
9.0
169
8.3
193
8.6
114
7.9
141
8.9
156
8.2
151
Targeting
8.7
84
8.8
312
8.5
77
8.9
293
8.4
93
8.9
288
8.5
79
Feature Not Available
Platform
8.0
92
8.3
221
8.3
132
8.4
273
8.7
149
8.3
291
8.7
161
8.3
311
8.5
118
8.5
261
8.3
143
8.3
279
8.6
147
8.4
258
8.5
117
8.6
223
8.2
104
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
8.4(won by 0.2)
176
8.2
320
8.0
133
8.5(won by 0.5)
317
8.4(won by default)
122
Feature Not Available
7.9(won by 0.1)
111
7.8
284
8.1(won by 0.4)
110
7.7
238
8.1
99
8.2(won by 0.1)
204
Feature Not Available
8.0(won by default)
161
8.2(won by 0.1)
89
8.1
211
Feature Not Available
8.2(won by default)
273
8.4
135
8.5(won by 0.1)
296
9.0(won by 0.7)
169
8.3
193
8.6(won by 0.7)
114
7.9
141
8.9(won by 0.7)
156
8.2
151
Targeting
8.7
84
8.8(won by 0.1)
312
8.5
77
8.9(won by 0.4)
293
8.4
93
8.9(won by 0.5)
288
8.5(won by default)
79
Feature Not Available
Platform
8.0
92
8.3(won by 0.3)
221
8.3
132
8.4(won by 0.1)
273
8.7(won by 0.4)
149
8.3
291
8.7(won by 0.4)
161
8.3
311
8.5(tied score)
118
8.5(tied score)
261
8.3(tied score)
143
8.3(tied score)
279
8.6(won by 0.2)
147
8.4
258
8.5
117
8.6(won by 0.1)
223
8.2(tied score)
104
8.2(tied score)
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Celtra and Smartly are categorized as Creative Management Platforms and Video Advertising
Reviews
Reviewers' Company Size
Celtra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.7%
Media Production
5.2%
Publishing
4.9%
Design
4.3%
Online Media
4.0%
Other
33.9%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Discussions
Can I create Videos in this tool
2 Comments
AD
Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formatsRead more
whats the best practice for using celtra? I think it's high impact creatives...
1 Comment
PR
Yes, its one thing that you can use CeltraRead more
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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