Link copied to clipboard # Celtra vs Smartly Comparison - What are their main differences? Share [ Export ](/compare/celtra/smartly/export.csv) CeltraSmartly[+ Add Product](#) Pricing **Celtra** **$0.00** · Custom pricing **Smartly** **$40.00** · Basic **Pricing Insights** from reviews Perceived Cost **Celtra** $$$$$ **Smartly** $$$$$ Average Discount **Celtra** 9%2% more **Smartly** 7% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Celtra** 6 months Based on 100 responses **Smartly** 6 months Based on 100 responses Return on Investment **Celtra** 6 months Based on 100 responses **Smartly** 6 months Based on 100 responses **Pros & Cons** from reviews **Celtra** Efficiency Improvement (4) Collaboration (3) Functionality Limitations (3) Limited Features (3) **Smartly** Not enough data Integrations **Celtra** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-manager.png "Product Avatar Image") Adobe ](https://www.g2.com/products/adobe-experience-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image") Asana ](https://www.g2.com/products/asana/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b832fe9bb15e5e18b6852a303b57d40/box.jpg "Product Avatar Image") Box ](https://www.g2.com/products/box/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder ](https://www.g2.com/products/bynder/reviews)[ View all ](https://www.g2.com/products/celtra/integrations) **Smartly** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ec33e9d05030dd9c604a8848ebe0a8bb/xero.jpg "Product Avatar Image") Xero ](https://www.g2.com/products/xero/reviews)[ View all ](https://www.g2.com/products/smartly/integrations) Screenshots **Celtra** ![Celtra screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1280535/InteractiveDemoHannah-DesignMode-CopyToAllArtboards-V21-ezgif.com-video-to-gif-converter.gif) **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) **Ratings** from reviews Meets Requirements **Celtra** **8.4** /10 Based on 288 responses **Smartly** **8.6** /10 Based on 388 responses Ease of Use **Celtra** **8.3** /10 Based on 287 responses **Smartly** **8.3** /10 Based on 390 responses Ease of Setup **Celtra** **8.3** /10 Based on 129 responses **Smartly** **8.3** /10 Based on 181 responses Ease of Admin **Celtra** **8.3** /10 Based on 116 responses **Smartly** **8.3** /10 Based on 180 responses Quality of Support **Celtra** **8.8** /10 Based on 277 responses **Smartly** **9.3** /10 Based on 383 responses Has the product been a good partner in doing business? **Celtra** **8.5** /10 Based on 116 responses **Smartly** **9.0** /10 Based on 179 responses Product Direction (% positive) **Celtra** **8.1** /10 Based on 276 responses **Smartly** **8.6** /10 Based on 384 responses **Features** ratings from reviews Creative Management Platforms **8.6** /10 Based on 127 responses **8.5** /10 Based on 69 responses Video Advertising **8.5** /10 Based on 244 responses **8.6** /10 Based on 363 responses Display Advertising **8.4** /10 Based on 255 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Mobile Advertising **8.4** /10 Based on 256 responses Not enough data Social Media Advertising Not enough data **8.3** /10 Based on 370 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 32.8% Mid-Market(51-1000 emp.) 43.8% Enterprise(\> 1000 emp.) 23.4% Small-Business(50 or fewer emp.) 32.8% Mid-Market(51-1000 emp.) 43.8% Enterprise(\> 1000 emp.) 23.4% Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.6% Enterprise(\> 1000 emp.) 29.7% **Reviewers' Industry** [![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")](https://www.g2.com/products/celtra/reviews) Celtra Marketing and Advertising 47.8% Media Production 5.0% Publishing 4.7% Design 4.7% Online Media 3.9% Other 33.9% [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 17.9% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.8% Other 47.6% Alternatives **Celtra Alternatives** ![Innovid](https://images.g2crowd.com/uploads/product/hd_favicon/f895b66fc1223ba1c611a7b77b586f8a/mediaocean-innovid.svg "Innovid") [ Innovid ](/products/mediaocean-innovid/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ![Bannerflow](https://images.g2crowd.com/uploads/product/hd_favicon/0ddad0fcd35acfb0c0d7b35328348d09/bannerflow.svg "Bannerflow") [ Bannerflow ](/products/bannerflow/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ AdCreative.ai ](/products/adcreative-ai/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ## Celtra vs Smartly FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Celtra vs Smartly? Celtra and Smartly are both rated 4.4/5 by G2 reviewers, but Celtra is most often praised for efficiency improvement while Smartly is recognized for its strong support and ease of use. | [Celtra](https://www.g2.com/products/celtra/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) | | --- | --- | | 4.4/5 (409 reviews) | 4.4/5 (475 reviews) | | Mid-Market | Mid-Market | | 8.3 | 8.3 | | 8.8 | 9.3 | | Efficiency Improvement | Support and Ease of Use | ### How do the pricing models of Celtra and Smartly compare? Smartly is rated higher for value with a stronger Price/Cost satisfaction score than Celtra. - **Celtra:** In recent reviews, several reviewers mention that Celtra is considered expensive, especially for small-budget campaigns, and may feel like overkill for simple needs. - **Smartly:** Reviewers highlight Smartly as a strong value, with automation and campaign management features that save time and resources, and praise its robust reporting and multi-channel capabilities. - **Switching reasons:** Reviewers cite switching to Smartly for its automation, time savings, and ability to manage campaigns across multiple channels efficiently. ### What are the best alternatives to Celtra and Smartly? The top 3 alternatives to Celtra and Smartly are Prisma, Innovid, and Google Marketing Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409) | Mid-Market | Too expensive for small-budget campaigns | Efficiency Improvement | | [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475) | Mid-Market | Strong value, automation saves time | Support and Ease of Use | | [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437) | Enterprise | — | — | | [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) | 4.1/5 (375) | Enterprise | — | — | | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300) | Mid-Market | — | — | ### Which Creative Management Platforms features should I prioritize when comparing Celtra and Smartly? Buyers comparing Celtra and Smartly should prioritize Customization, Integrations, Automation, and Reporting. - **Customization:** Celtra has 2 all-time reviewer mentions for Customization; Smartly is frequently praised for creative customization and template flexibility in recent reviews. - **Integrations:** Celtra is cited for Adobe (11 all-time mentions) and Figma integration; Smartly is praised for Google Sheets and cross-channel integrations in recent reviews. - **Automation:** Celtra has 2 all-time mentions for Automation; Smartly is consistently highlighted for automation features that save time and streamline campaign management. - **Reporting:** Smartly is frequently praised for robust reporting and analytics, with reviewers noting its ability to blend multiple ad accounts and channels. ### What are the pros and cons of Celtra vs Smartly? Celtra's headline strength is efficiency improvement, while Smartly's is strong support and automation. - **Celtra strengths:** Efficiency improvement (4 all-time mentions), collaboration (3), creativity (3), design quality (3), ease of use (3), automation (2), customization (2), innovation (2). - **Celtra trade-offs:** Functionality limitations (3), limited features (3), complexity (2), complex setup (2), difficult setup (2), limited creativity (2), platform complexity (2), poor usability (2). - **Smartly strengths:** Reviewers consistently highlight strong support, automation, robust reporting, and ease of use for campaign management and creative customization. - **Smartly trade-offs:** Reviewers note occasional bugs, a learning curve for onboarding, and some limitations in template editing and advanced customization. ### Is Celtra or Smartly better for small businesses? Smartly is a better fit for small businesses, as reviewers highlight its ease of use and automation for campaign management. - **Celtra:** Largest reviewer segment is Mid-Market; reviewers note that Celtra is often considered too expensive and complex for small-budget campaigns. - **Smartly:** Largest reviewer segment is Mid-Market; reviewers from smaller businesses praise Smartly for its easy setup, automation, and time-saving features. ### Which Creative Management Platforms platform has better integrations? Celtra is favored for integrations, especially with Adobe, while Smartly is praised for Google Sheets and cross-channel integrations. - **Celtra:** Adobe integration (11 all-time mentions), Figma integration (recent reviews). - **Smartly:** Google Sheets integration and cross-channel integrations are frequently cited in recent reviews. ### How do Celtra and Smartly compare on customer support? Smartly scores materially higher than Celtra on Quality of Support, 9.3 vs 8.8. - **Celtra:** Reviewers frequently praise Celtra's support team for being responsive, helpful, and solutions-oriented, with many citing fast and friendly assistance. - **Smartly:** Reviewers consistently highlight Smartly's excellent and friendly support, 24/7 chat availability, and proactive onboarding assistance, with many describing support as a key differentiator. ### Which is easier to implement, Celtra or Smartly? Celtra and Smartly are rated equally on Ease of Setup, both scoring 8.3. - **Celtra:** Reviewers describe setup as straightforward and intuitive, with onboarding tools and support resources making adoption easy for creative teams. - **Smartly:** Reviewers highlight Smartly's easy and frictionless initial setup, with many noting a plug-and-play experience and supportive onboarding from the account team. ### Which product has better Customization? Celtra and Smartly are both recognized for Customization, with Celtra having 2 all-time reviewer mentions and Smartly frequently praised for creative template flexibility. - **Celtra:** Customization is cited in 2 all-time reviewer mentions, with reviewers noting the ability to adapt and scale creative assets efficiently. - **Smartly:** Reviewers frequently highlight Smartly's creative customization and template flexibility, especially for scaling ads across channels and adapting to different campaign needs. ## Celtra vs Smartly When assessing the two solutions, reviewers found them equally easy to use, set up, and administer. However, reviewers preferred doing business with Smartly overall. - Reviewers felt that Smartly meets the needs of their business better than Celtra. - When comparing quality of ongoing product support, reviewers felt that Smartly is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Smartly over Celtra.