# Celtra vs Smartly Comparison

---
## Frequently Asked Questions

### What is the difference between Celtra vs Smartly?

Celtra and Smartly are both rated 4.4/5 by G2 reviewers, but Celtra is most often praised for efficiency improvement while Smartly is recognized for its strong support and ease of use.

| [Celtra](https://www.g2.com/products/celtra/reviews) | [Smartly](https://www.g2.com/products/smartly/reviews) |
| --- | --- |
| 4.4/5 (409 reviews) | 4.4/5 (475 reviews) |
| Mid-Market | Mid-Market |
| 8.3 | 8.3 |
| 8.8 | 9.3 |
| Efficiency Improvement | Support and Ease of Use |



### How do the pricing models of Celtra and Smartly compare?

Smartly is rated higher for value with a stronger Price/Cost satisfaction score than Celtra.

- **Celtra:** In recent reviews, several reviewers mention that Celtra is considered expensive, especially for small-budget campaigns, and may feel like overkill for simple needs.
- **Smartly:** Reviewers highlight Smartly as a strong value, with automation and campaign management features that save time and resources, and praise its robust reporting and multi-channel capabilities.
- **Switching reasons:** Reviewers cite switching to Smartly for its automation, time savings, and ability to manage campaigns across multiple channels efficiently.



### What are the best alternatives to Celtra and Smartly?

The top 3 alternatives to Celtra and Smartly are Prisma, Innovid, and Google Marketing Platform.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Celtra](https://www.g2.com/products/celtra/reviews) | 4.4/5 (409) | Mid-Market | Too expensive for small-budget campaigns | Efficiency Improvement |
| [Smartly](https://www.g2.com/products/smartly/reviews) | 4.4/5 (475) | Mid-Market | Strong value, automation saves time | Support and Ease of Use |
| [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) | 4.0/5 (437) | Enterprise | — | — |
| [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) | 4.1/5 (375) | Enterprise | — | — |
| [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300) | Mid-Market | — | — |



### Which Creative Management Platforms features should I prioritize when comparing Celtra and Smartly?

Buyers comparing Celtra and Smartly should prioritize Customization, Integrations, Automation, and Reporting.

- **Customization:** Celtra has 2 all-time reviewer mentions for Customization; Smartly is frequently praised for creative customization and template flexibility in recent reviews.
- **Integrations:** Celtra is cited for Adobe (11 all-time mentions) and Figma integration; Smartly is praised for Google Sheets and cross-channel integrations in recent reviews.
- **Automation:** Celtra has 2 all-time mentions for Automation; Smartly is consistently highlighted for automation features that save time and streamline campaign management.
- **Reporting:** Smartly is frequently praised for robust reporting and analytics, with reviewers noting its ability to blend multiple ad accounts and channels.



### What are the pros and cons of Celtra vs Smartly?

Celtra's headline strength is efficiency improvement, while Smartly's is strong support and automation.

- **Celtra strengths:** Efficiency improvement (4 all-time mentions), collaboration (3), creativity (3), design quality (3), ease of use (3), automation (2), customization (2), innovation (2).
- **Celtra trade-offs:** Functionality limitations (3), limited features (3), complexity (2), complex setup (2), difficult setup (2), limited creativity (2), platform complexity (2), poor usability (2).
- **Smartly strengths:** Reviewers consistently highlight strong support, automation, robust reporting, and ease of use for campaign management and creative customization.
- **Smartly trade-offs:** Reviewers note occasional bugs, a learning curve for onboarding, and some limitations in template editing and advanced customization.



### Is Celtra or Smartly better for small businesses?

Smartly is a better fit for small businesses, as reviewers highlight its ease of use and automation for campaign management.

- **Celtra:** Largest reviewer segment is Mid-Market; reviewers note that Celtra is often considered too expensive and complex for small-budget campaigns.
- **Smartly:** Largest reviewer segment is Mid-Market; reviewers from smaller businesses praise Smartly for its easy setup, automation, and time-saving features.



### Which Creative Management Platforms platform has better integrations?

Celtra is favored for integrations, especially with Adobe, while Smartly is praised for Google Sheets and cross-channel integrations.

- **Celtra:** Adobe integration (11 all-time mentions), Figma integration (recent reviews).
- **Smartly:** Google Sheets integration and cross-channel integrations are frequently cited in recent reviews.



### How do Celtra and Smartly compare on customer support?

Smartly scores materially higher than Celtra on Quality of Support, 9.3 vs 8.8.

- **Celtra:** Reviewers frequently praise Celtra's support team for being responsive, helpful, and solutions-oriented, with many citing fast and friendly assistance.
- **Smartly:** Reviewers consistently highlight Smartly's excellent and friendly support, 24/7 chat availability, and proactive onboarding assistance, with many describing support as a key differentiator.



### Which is easier to implement, Celtra or Smartly?

Celtra and Smartly are rated equally on Ease of Setup, both scoring 8.3.

- **Celtra:** Reviewers describe setup as straightforward and intuitive, with onboarding tools and support resources making adoption easy for creative teams.
- **Smartly:** Reviewers highlight Smartly's easy and frictionless initial setup, with many noting a plug-and-play experience and supportive onboarding from the account team.



### Which product has better Customization?

Celtra and Smartly are both recognized for Customization, with Celtra having 2 all-time reviewer mentions and Smartly frequently praised for creative template flexibility.

- **Celtra:** Customization is cited in 2 all-time reviewer mentions, with reviewers noting the ability to adapt and scale creative assets efficiently.
- **Smartly:** Reviewers frequently highlight Smartly's creative customization and template flexibility, especially for scaling ads across channels and adapting to different campaign needs.



| | Celtra | Smartly | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 409 | 475 | 

---
## Top Pros & Cons

### Celtra

Pros:
- Efficiency Improvement (4 reviews)
- Collaboration (3 reviews)

Cons:
- Functionality Limitations (3 reviews)
- Limited Features (3 reviews)

### Smartly

**Not enough data**

---
## Ratings Comparison
| Rating | Celtra | Smartly | 
|---|---|---|
  | **Meets Requirements** | 8.4 (288 reviews) | 8.6 (386 reviews) | 
  | **Ease of Use** | 8.3 (287 reviews) | 8.3 (388 reviews) | 
  | **Ease of Setup** | 8.3 (129 reviews) | 8.3 (179 reviews) | 
  | **Ease of Admin** | 8.3 (116 reviews) | 8.3 (179 reviews) | 
  | **Quality of Support** | 8.8 (277 reviews) | 9.3 (381 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (116 reviews) | 9.0 (177 reviews) | 
  | **Product Direction (% positive)** | 8.1 (276 reviews) | 8.6 (382 reviews) | 

---
## Pricing

### Celtra

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Celtra** | 8.4/10 | 255 |
| **Smartly** | N/A | N/A |

#### Channel Functionality

| Feature | Celtra | Smartly | 
|---|---|---|
| **Display Functionality** | 8.7 (147 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Celtra | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.1 (29 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Celtra | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Celtra | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (180 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.0 (135 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.4 (123 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (114 reviews) | 7.8 (285 reviews) | 
| **Batch Uploading** | 8.1 (112 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.2 (102 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | Feature Not Available | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.2 (90 reviews) | 8.0 (210 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (272 reviews) | 
| **Creative Optimization** | 8.4 (139 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 9.0 (170 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.6 (116 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (158 reviews) | 8.2 (151 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Celtra | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (84 reviews) | 8.9 (312 reviews) | 
| **Retargeting** | 8.5 (77 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.5 (95 reviews) | 8.9 (287 reviews) | 
| **Contextual Targeting** | 8.5 (79 reviews) | Feature Not Available | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Celtra | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (94 reviews) | 8.4 (221 reviews) | 
| **Custom Reports** | 8.4 (133 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.7 (152 reviews) | 8.4 (291 reviews) | 
| **Performance and Reliability** | 8.7 (163 reviews) | 8.3 (310 reviews) | 
| **Enterprise Scalability** | 8.5 (118 reviews) | 8.5 (260 reviews) | 
| **Customization** | 8.4 (144 reviews) | 8.3 (278 reviews) | 
| **Workflow Capability** | 8.6 (150 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.5 (117 reviews) | 8.6 (222 reviews) | 
| **Notifications** | 8.2 (104 reviews) | 8.2 (273 reviews) | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Celtra | Smartly | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Display Ad Design

| Product | Score | Reviews |
|---|---|---|
| **Celtra** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Template Creation

| Feature | Celtra | Smartly | 
|---|---|---|
| **Image Upload** | Not enough data | Not enough data | 
| **Stock Image Library** | Not enough data | Not enough data | 
| **Drag & Drop Editing** | Not enough data | Not enough data | 
| **Variety Of Banner Types** | Not enough data | Not enough data | 

#### Design & Editing

| Feature | Celtra | Smartly | 
|---|---|---|
| **Shape & Clip Art** | Not enough data | Not enough data | 
| **Font Selection** | Not enough data | Not enough data | 
| **Scale** | Not enough data | Not enough data | 

#### Ad Management

| Feature | Celtra | Smartly | 
|---|---|---|
| **Ad Sets** | Not enough data | Not enough data | 
| **Export As Different File Types** | Not enough data | Not enough data | 
| **Schedule** | Not enough data | Not enough data | 

#### Analytics

| Feature | Celtra | Smartly | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Heatmap** | Not enough data | Not enough data | 
| **Budget** | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Celtra** | 8.6/10 | 127 |
| **Smartly** | 8.5/10 | 69 |

#### Authoring Tools

| Feature | Celtra | Smartly | 
|---|---|---|
| **Ad Templates** | 8.8 (78 reviews) | 8.5 (56 reviews) | 
| **HTML5 Authoring** | 8.3 (69 reviews) | 7.8 (24 reviews) | 
| **Automated Ad Creation** | 8.6 (73 reviews) | 8.5 (55 reviews) | 
| **Lanugage Translation** | 8.0 (56 reviews) | 8.2 (32 reviews) | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Celtra | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Celtra | Smartly | 
|---|---|---|
| **Dynamic Versioning** | 8.8 (70 reviews) | 8.7 (45 reviews) | 
| **A/B Testing ** | 8.7 (65 reviews) | 8.8 (55 reviews) | 

#### Publishing Tools

| Feature | Celtra | Smartly | 
|---|---|---|
| **Demand Side Platform Integration** | 8.6 (58 reviews) | Feature Not Available | 
| **Campaign Scheduling** | 8.8 (52 reviews) | 8.9 (55 reviews) | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Celtra | Smartly | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Publishing/Sharing** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Celtra** | 8.4/10 | 256 |
| **Smartly** | N/A | N/A |

#### Platform Interoperability

| Feature | Celtra | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 7.7 (25 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | Celtra | Smartly | 
|---|---|---|
| **Mobile Functionality** | 8.7 (187 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | Celtra | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Celtra | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (180 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.0 (135 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.4 (123 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (114 reviews) | 7.8 (285 reviews) | 
| **Batch Uploading** | 8.1 (112 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.2 (102 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | Feature Not Available | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.2 (90 reviews) | 8.0 (210 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (272 reviews) | 
| **Creative Optimization** | 8.4 (139 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 9.0 (170 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.6 (116 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (158 reviews) | 8.2 (151 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Celtra | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (84 reviews) | 8.9 (312 reviews) | 
| **Retargeting** | 8.5 (77 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.5 (95 reviews) | 8.9 (287 reviews) | 
| **Contextual Targeting** | 8.5 (79 reviews) | Feature Not Available | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Mobile

| Feature | Celtra | Smartly | 
|---|---|---|
| **Mobile Tracking** | 8.6 (113 reviews) | Not enough data | 
| **In-App Ads** | 8.6 (116 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (158 reviews) | 8.2 (151 reviews) | 

#### Platform

| Feature | Celtra | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (94 reviews) | 8.4 (221 reviews) | 
| **Custom Reports** | 8.4 (133 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.7 (152 reviews) | 8.4 (291 reviews) | 
| **Performance and Reliability** | 8.7 (163 reviews) | 8.3 (310 reviews) | 
| **Enterprise Scalability** | 8.5 (118 reviews) | 8.5 (260 reviews) | 
| **Customization** | 8.4 (144 reviews) | 8.3 (278 reviews) | 
| **Workflow Capability** | 8.6 (150 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.5 (117 reviews) | 8.6 (222 reviews) | 
| **Notifications** | 8.2 (104 reviews) | 8.2 (273 reviews) | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Celtra** | 8.5/10 | 244 |
| **Smartly** | 8.6/10 | 361 |

#### Platform Interoperability

| Feature | Celtra | Smartly | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (14 reviews) | 8.8 (20 reviews) | 

#### Video Functionality

| Feature | Celtra | Smartly | 
|---|---|---|
| **Video Functionality** | 8.3 (47 reviews) | 8.4 (69 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Celtra | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Celtra | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (180 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.0 (135 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.4 (123 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (114 reviews) | 7.8 (285 reviews) | 
| **Batch Uploading** | 8.1 (112 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.2 (102 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | Feature Not Available | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.2 (90 reviews) | 8.0 (210 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (272 reviews) | 
| **Creative Optimization** | 8.4 (139 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 9.0 (170 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.6 (116 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (158 reviews) | 8.2 (151 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Celtra | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (84 reviews) | 8.9 (312 reviews) | 
| **Retargeting** | 8.5 (77 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.5 (95 reviews) | 8.9 (287 reviews) | 
| **Contextual Targeting** | 8.5 (79 reviews) | Feature Not Available | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Celtra | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (94 reviews) | 8.4 (221 reviews) | 
| **Custom Reports** | 8.4 (133 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.7 (152 reviews) | 8.4 (291 reviews) | 
| **Performance and Reliability** | 8.7 (163 reviews) | 8.3 (310 reviews) | 
| **Enterprise Scalability** | 8.5 (118 reviews) | 8.5 (260 reviews) | 
| **Customization** | 8.4 (144 reviews) | 8.3 (278 reviews) | 
| **Workflow Capability** | 8.6 (150 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.5 (117 reviews) | 8.6 (222 reviews) | 
| **Notifications** | 8.2 (104 reviews) | 8.2 (273 reviews) | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Celtra** | N/A | N/A |
| **Smartly** | 8.3/10 | 368 |

#### Platform Interoperability

| Feature | Celtra | Smartly | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.2 (27 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Celtra | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Celtra | Smartly | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.7 (286 reviews) | 

#### Campaign Management

| Feature | Celtra | Smartly | 
|---|---|---|
| **Campaign Dashboard** | 8.4 (180 reviews) | 8.2 (320 reviews) | 
| **Campaign Optimization** | 8.0 (135 reviews) | 8.5 (317 reviews) | 
| **Reach** | 8.4 (123 reviews) | Feature Not Available | 
| **Bulk Editing** | 8.0 (114 reviews) | 7.8 (285 reviews) | 
| **Batch Uploading** | 8.1 (112 reviews) | 7.7 (238 reviews) | 
| **Brand Safety** | 8.2 (102 reviews) | 8.2 (204 reviews) | 
| **Fraud Protection** | Feature Not Available | 8.0 (161 reviews) | 
| **Frequency Capping** | 8.2 (90 reviews) | 8.0 (210 reviews) | 
| **Budget Pacing** | Feature Not Available | 8.2 (272 reviews) | 
| **Creative Optimization** | 8.4 (139 reviews) | 8.5 (296 reviews) | 
| **Rich Media Capabilties** | 9.0 (170 reviews) | 8.3 (193 reviews) | 
| **In-App Ads** | 8.6 (116 reviews) | 7.9 (141 reviews) | 
| **Mobile Rich Media Capabilities** | 8.9 (158 reviews) | 8.2 (151 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Celtra | Smartly | 
|---|---|---|
| **Targeting** | 8.7 (84 reviews) | 8.9 (312 reviews) | 
| **Retargeting** | 8.5 (77 reviews) | 8.9 (293 reviews) | 
| **Geo-Targeting** | 8.5 (95 reviews) | 8.9 (287 reviews) | 
| **Contextual Targeting** | 8.5 (79 reviews) | Feature Not Available | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Celtra | Smartly | 
|---|---|---|
| **API / Integrations** | 8.0 (94 reviews) | 8.4 (221 reviews) | 
| **Custom Reports** | 8.4 (133 reviews) | 8.4 (273 reviews) | 
| **User, Role, and Access Management** | 8.7 (152 reviews) | 8.4 (291 reviews) | 
| **Performance and Reliability** | 8.7 (163 reviews) | 8.3 (310 reviews) | 
| **Enterprise Scalability** | 8.5 (118 reviews) | 8.5 (260 reviews) | 
| **Customization** | 8.4 (144 reviews) | 8.3 (278 reviews) | 
| **Workflow Capability** | 8.6 (150 reviews) | 8.4 (258 reviews) | 
| **Internationalization** | 8.5 (117 reviews) | 8.6 (222 reviews) | 
| **Notifications** | 8.2 (104 reviews) | 8.2 (273 reviews) | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Celtra** | N/A | N/A |
| **Smartly** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Celtra | Smartly | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

**Unique to Celtra (3):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Display Ad Design Software](https://www.g2.com/categories/display-ad-design)

**Unique to Smartly (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Celtra | Smartly | 
|---|---|---|
| **Small-Business** | 32.8% | 19.4% | 
| **Mid-Market** | 43.8% | 50.8% | 
| **Enterprise** | 23.4% | 29.8% | 

### By Industry

#### Celtra

- **Marketing and Advertising:** 47.8%
- **Media Production:** 5.0%
- **Publishing:** 4.7%
- **Design:** 4.7%
- **Online Media:** 3.9%
- **Broadcast Media:** 2.8%
- **Retail:** 2.8%
- **Consumer Goods:** 2.8%
- **Information Technology and Services:** 2.2%
- **Internet:** 2.2%
- **Other:** 21.1%

#### Smartly

- **Marketing and Advertising:** 18.0%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.5%
- **Food & Beverages:** 5.6%
- **Internet:** 4.4%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

---
## Alternatives

### Alternatives to Celtra

- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.5/5 stars (193 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (794 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (904 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (438 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1183 reviews)

### Alternatives to Smartly

- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (438 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (794 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1457 reviews)
- [ROI Hunter](https://www.g2.com/products/roi-hunter/reviews) — 4.8/5 stars (205 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (904 reviews)
- [Madgicx](https://www.g2.com/products/madgicx/reviews) — 4.6/5 stars (219 reviews)

---
## Top Discussions

### Celtra

- Title: [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) — 2 comments, 1 upvote
  > **Top comment:** "integration purpose of ship to addresses,once out of activation."
- Title: [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) — 2 comments, 1 upvote
  > **Top comment:** "Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formats"
- Title: [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) — 1 comment
  > **Top comment:** "Creative production automation "
- Title: [whats the best practice for using celtra? I think it's high impact creatives...](https://www.g2.com/discussions/41414-whats-the-best-practice-for-using-celtra-i-think-it-s-high-impact-creatives) — 1 comment
  > **Top comment:** "Yes, its one thing that you can use Celtra"
- Title: [whats the best practice for using celtra?](https://www.g2.com/discussions/33783-whats-the-best-practice-for-using-celtra) — 1 comment
  > **Top comment:** "1 - Get an ad request. 2 - Build the ad in Celtra. 3 - Client approves demo link. 4 - Insure all tracking pixels are set up correctly. 5 - Launch the ad..."

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/celtra-vs-smartly)