What I like most about Celtra is the ability to work with multiple assets efficiently and the way the platform is structured to save time. The logic behind project organization makes complex campaigns easier to manage, and the asset optimization helps keep file sizes under control. Overall, it's a convenient, practical, and reliable tool that I genuinely enjoy using. Review collected by and hosted on G2.com.

There isn't much I would change, but recently I ran into a situation where I needed to match the size of a text element precisely to a logo in a very small asset. Since I couldn't use decimal values for scaling, I had to make the adjustment in Illustrator instead. However, it was a very specific use case and not something I encounter often. Review collected by and hosted on G2.com.

It's a very useful platform for automatization, very intuitive if you already know how to use similar design programs. It also has some plugins you can add to integrate your work from photoshop to celtra, that way you can have the KVs already done without having to rework in order to generate more options from that design. It's fast and easy to use, whenever you have doubts on how to use it they have a support section where you can search for the best practices and they are very well explained with images, examples and some videos.

It also provides a % ranking the performance of your ads using AI allowing you to fix or improve the ads to get a better performance rating, honestly it's a very complete platform, totally worth the price value. Review collected by and hosted on G2.com.

There is nothing to deslike about Celtra for me Review collected by and hosted on G2.com.

I like that it is a comprehensive platform, easy to use, and it integrates with all the DSPs on the market. The support we receive from our Account person is very fast and friendly. The platform usually doesn't have any issues in use, it tends to have a quick response, which makes the whole service work properly. Review collected by and hosted on G2.com.

What could be improved would be to add more AI, so that creatives can be duplicated or extended to all available sizes and be much simpler. Review collected by and hosted on G2.com.

I like the ease of producing and adapting content in Celtra, as well as the way to edit and share it so that, as a client, I can review it and provide feedback to my agency. Review collected by and hosted on G2.com.

Include video production with audio in Celtra, more dynamic transitions, better templates, and customization facilities so that the final result of the adaptations is easier for my agency and, therefore, better results for me as a client. Review collected by and hosted on G2.com.

I use Celtra every day at work because it offers a full suite of ad-building tools across mobile, tablet, desktop, and CTV. It speeds up production time by allowing my design team to go from brief to live in a matter of a few days with its drag-and-drop functionality. It also acts as a platform for managing, finding, and reporting on all things related to the campaign such as performance data, creative examples, and templates. The support team is fantastic; they are super responsive and always approach a problem with a solutions-oriented mindset. If there isn't a simple outcome, they deliver the issue to the tech team to see if a solution can be created later in the year. The initial setup was very easy, with great onboarding tools and a supportive support page. Review collected by and hosted on G2.com.

Some of their preview functions are a little outdated, such as not having a real 'insitu' experience and instead just having grey lines to simulate a website or app. I'd like to see a drop down menu of 'web/app' and a small selection of verticals like fashion, auto, news etc, showing what the ad would look like in those environments. Review collected by and hosted on G2.com.

I particularly like to animate all of our ads in there. It's quite a nice feature. It works on the same principle as pretty much all of the animation software, like Adobe After Effects, so it's quite easy to translate all of the animations you create inside of After Effects and receive exactly the same outputs. Celtra helps us accommodate very difficult animations provided by clients, which is really nice because most of our advertisements are quite motion-heavy. I feel like Celtra did a very good job with their support page. It's quite easy to pick up the software if you're a complete beginner. I think it's an extremely powerful tool. Review collected by and hosted on G2.com.

I feel like the UI inside of the builder feels a little bit outdated. The positioning of some of the editing tools could benefit from a UI change. I think multiple cropping for all elements would save a lot of time, especially when dealing with many elements for micro animations. Cropping each item individually can be quite time-consuming. There's an opportunity for UI changes inside of the builder where most of the creative work is happening. Review collected by and hosted on G2.com.

I find Celtra very useful for creating global performance marketing creative assets. It helps me templatize variations for different channels in over thirty country markets, which is key given my high-volume workload with limited resources. I like that Celtra allows for the creation of master templates and easily populates various new creative templates and adaptations for A/B testing, which is great for structural, faster scalable creatives. The intuitive interface is a strong point, and the content feed feature is excellent for quick template population. The incorporation of an AI assistant and workflow features to create new adaptations and variations of concepts makes things much easier. I also appreciate the latest API connection to Google Sheets, which allows non-designers to create new templates without having to use Celtra directly, making assets creation very easy. Additionally, the setup of Celtra is straightforward due to its intuitive UI design and the numerous, concise resource sections available on the website, allowing users to learn to set up designs swiftly. The creative studio feature is an added convenience for setting up design files. Lastly, I really love how Celtra builds and adapts tools based on user feedback, with regular meetings to discuss needed improvements that are often implemented into their roadmap. Review collected by and hosted on G2.com.

The creative scoring doesn't work very well for me because a lot of the concept designs I do come back without a rating. It says it's not sure because it has nothing to compare it to. Also, the use of editing audio and video footage within the timeline section could be improved. Currently, you can't trim or move things along the timeline, and it would be very useful to have that editing capability. Review collected by and hosted on G2.com.

Cross-collaboration across multiple teams and markets is significantly more efficient when working from a shared foundation. Having access to a single creative set that teams can build from creates alignment, reduces duplication of effort, and allows markets to move faster while still tailoring execution to their local needs. Review collected by and hosted on G2.com.

At times, creative weights in Celtra are still not immediately apparent and are often only surfaced during trafficking. That said, there have been improvements. Making creative weight more visible and easier to access earlier in the asset build process would further reduce friction and prevent last-minute adjustments. Review collected by and hosted on G2.com.

I like how easy it is to build and adapt creatives across different formats. Features like reusable components save a lot of time, especially when working on larger campaigns with lots of variations. Review collected by and hosted on G2.com.

Adding formats manually for each campaign (if I haven't just duplicated a previous file). It would be very useful if I had a list of preselected ad sizes, ideally organized by country (DK, FI, NO, SE) Review collected by and hosted on G2.com.

I use Celtra to run creatives for my paid media campaigns. I'm really happy with its features for scaling, trafficking, translations, and AA features, which are really complex. The platform is very easy to set up, and the representatives were extremely supportive. Review collected by and hosted on G2.com.

There could be integration with more social media platforms (starting with option to push ads directly to x.com) Review collected by and hosted on G2.com.