--- title: Celtra Reviews meta_title: 'Celtra Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 409 reviews by the users' company size, role or industry to find out how Celtra works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 409 scale: '5' date_modified: '2026-07-29' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Celtra Reviews **Vendor:** Celtra **Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 409 ## About Celtra Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale. ## Celtra Pros & Cons **What users like:** - Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams. (4 reviews) - Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams. (3 reviews) - Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams. (3 reviews) - Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration. (3 reviews) - Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration. (3 reviews) - Efficiency (3 reviews) - Automation (2 reviews) - Customization (2 reviews) - Ease of Creation (2 reviews) - Features (2 reviews) **What users dislike:** - Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities. (3 reviews) - Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups. (3 reviews) - Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates. (2 reviews) - Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management. (2 reviews) - Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates. (2 reviews) - Limited Creativity (2 reviews) - Platform Complexity (2 reviews) - Poor Usability (2 reviews) - Time-Consuming (2 reviews) - Ad Issues (1 reviews) ## Celtra Reviews ### 1. Best solution in hard digital world **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Celtra?** Generate creative in redirect tag, even if you'r not web designer **What do you dislike about Celtra?** the possibility to create complicated creativity Discrepancy with ad serving **Recommendations to others considering Celtra:** better flexibility payment method, in case of discrepancy the lost is very hight **What problems is Celtra solving and how is that benefiting you?** possibility to share preview with the client. Responsive size ### 2. I have had nothing but a good experience with Celtra **Rating:** 5.0/5.0 stars **Reviewed by:** Roxane P. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Celtra?** How easy it is to navigate the site and how easy you can check your creatives. **What do you dislike about Celtra?** I think there are a few steps that can be consolidated to one tab, for better user experience. **What problems is Celtra solving and how is that benefiting you?** There are no real solutions that I solve, in my role personally. But there are some features that help me QA the Creative easily. ### 3. The user journey is fairly straight forward **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Celtra?** The templates available for different platforms **What do you dislike about Celtra?** The loading time is sometimes quite slow **Recommendations to others considering Celtra:** A fast way to create and manage dynamic creatives **What problems is Celtra solving and how is that benefiting you?** When the client requires multiple variations of creatives, all with minor differences **Official Response from Daylin Hull:** > Thanks so much for your feedback! We're sorry to hear about some of the loading issues you've experienced. This can happen due to a multitude of reasons however we'd love to assist if this is something that is a constant issue. Please do reach out to our Support team for assistance so we can take a look at your campaigns to see if there is a way for us to help. If you have any additional feedback, we'd love to hear it. You can reach out to our Support team here, support@celtra.com. Looking forward to helping speed things up for you and your team! ### 4. Campaign Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** It is very intuitive. Copying and creating campaigns is simple to do and requires little training. **What do you dislike about Celtra?** I wish the reports would save after you've run them. If I want to edit the report I need to go and re-do it. **What problems is Celtra solving and how is that benefiting you?** Creating rich media assets is simple with Celtra ### 5. Fantastic creative automation platform **Rating:** 4.5/5.0 stars **Reviewed by:** Gina M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Celtra?** You can tell that the user experience has really been carefully considered - very user friendly! **What do you dislike about Celtra?** I feel the Interface could be a little cleaner to user **What problems is Celtra solving and how is that benefiting you?** For us, the ability to create multiple variations of creatives with the feed element is a game changer ### 6. Best creative management and prod service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** Creative templates, export format for your fav adserving solutions, creative solutions **What do you dislike about Celtra?** Can be more expansive than other solutions (but better). **What problems is Celtra solving and how is that benefiting you?** Dynamic creative optimizations, building complex creatives for all devices. ### 7. *The* Ad Building Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Sean F. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Celtra?** Celtra utilizes the most common UI treatments across various editing softwares that make learning and using the platform extremely intuitive. **What do you dislike about Celtra?** Lacking an image export function to generate JPEGs for creatives. **What problems is Celtra solving and how is that benefiting you?** Celtra has streamlined the ad build process and allows for us to optimize our creative more seamlessly. ### 8. Excellent Product for Ad Development **Rating:** 4.0/5.0 stars **Reviewed by:** Gokul J. | Lead Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Celtra?** Ad Builder is very easy to use. It has a lot of inbuilt components that can be used by just drag and drop. Celtra provides a timeline animation option which will make the developers/designers do their animations directly inside the ad builder smoothly. The flexible layout option provides options to add multiple sizes inside the same creative and when it is live based on the ad slot size, it'll pick the right sizes to be displayed. **What do you dislike about Celtra?** There are few improvements that needs to be done when it comes to the responsive layout. Few components are not so responsive as expected. **What problems is Celtra solving and how is that benefiting you?** Development time has been reduced a lot while using Celtra. And the UI and UX are really good. Easy to copy ad units from one campaign to another campaign. Also, there is an option to copy ad units from one account to another account. Easy to manage and implement trackers and set up exit links with multiple levels. Development time has been reduced a lot while using Celtra. And the UI and UX are really good. Easy to copy ad units from one campaign to another campaign. Also, there is an option to copy ad units from one account to another account. Easy to manage and implement trackers and set up exit links with multiple levels. ### 9. A positive user **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall C. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Celtra?** I have enjoyed almost everything that Celtra has built in the platform. They are very on-the-ball with new and changing trends in the industry. They are also very helpful with any new creatives we're trying to achieve with our clients that they currently don't support. Working around issues to make the clients happy is always a positive experience. **What do you dislike about Celtra?** There really isn't much that I dislike with the Celtra platform but would really like to see a new way of animating images within a mask. ie. animated transition options **Recommendations to others considering Celtra:** If you're looking for a Creative Management Platform (CMP) that can build creatives with ease and enable your company to achieve creative goals in a fraction of time, then Celtra is the platform for you. If you also run into any issues with building/deploying/reporting, their support team is fast, informative, detailed and pleasant. Definitely one of the best support teams I've ever used. A+ **What problems is Celtra solving and how is that benefiting you?** I currently don't have any issues that I'm trying to solve but the benefits of using the Celtra platform is a huge time-saving benefit for our company. The ease of using components and drag-drop makes our job much easier. ### 10. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2020 **What do you like best about Celtra?** Celtra is easy to use and offers a variety of creative options **What do you dislike about Celtra?** There are not enough folders within campaigns **Recommendations to others considering Celtra:** Give it a try, you will be amazed by what they can do **What problems is Celtra solving and how is that benefiting you?** We can create and deliver premium ads fast and effectively ### 11. One of the best Ad platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** Easy reporting, using Universal banners and other cool formats **What do you dislike about Celtra?** Separated of reporting of impressions and clicks with Date **Recommendations to others considering Celtra:** If they are looking for an easy to use platform with a very good quality of end product **What problems is Celtra solving and how is that benefiting you?** none so far i think ### 12. Great platform, but pricey for small businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Celtra?** The templated components that allow you to quickly create rich media ads. My team especially found the store locator and gallery components to be very desirable to clients. **What do you dislike about Celtra?** We often found a fairly large discrepancy between served and viewed impressions. **What problems is Celtra solving and how is that benefiting you?** Solving the need our agency partners have for rich media creatives, as well as the need to compete with the 'big' publishers. New sales and returning customers is by far the biggest benefit of using Celtra. ### 13. Simple platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** That’s accepted on most publishers. Especially for mobile experiences. **What do you dislike about Celtra?** It’s very limited when creating robust experiences like web augmented reality **What problems is Celtra solving and how is that benefiting you?** Creating mobile experiences within centra has it benefits and set backs. Some benefits are the acceptance that they have with major publishers but some setbacks are how much it limits you on integrating new technologies. A way around this setback is using iframes for whatever experience that you’re not able to build inside Celtra. ie Augmented Reality ### 14. Robust platform and great servicing **Rating:** 4.5/5.0 stars **Reviewed by:** Airene T. | Creative Director, Asia, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Celtra?** There are many useful built-in features and instructions are well-documented. Whenever there is an issue, you can always reach out to the platform team and someone will pick up the request and respond. Most of the time, you will be self-sufficient though. **What do you dislike about Celtra?** The lack of support on JS and developmental part of your creative. The platform is great for cookie-cutter ads but for customized interactivity, you have to pay a lot of money to get it done **Recommendations to others considering Celtra:** Figure out what are your team's needs and see if the costs justifies. There are many vendors out there offering simpler, cheaper services but Celtra is likely one of the best you will find. **What problems is Celtra solving and how is that benefiting you?** Celtra solves the efficiency side of creating ads, as we hardly have issues - speed bumps yes - but not major problems compared to other platforms we have used. The variety of features are a great plus point. Client servicing team is excellent as well. ### 15. An easy to use and advance platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Celtra?** Modern platform with lots of rich media answers for display advertising **What do you dislike about Celtra?** There is nothing to dislike. Everything is Good. **Recommendations to others considering Celtra:** Yes **What problems is Celtra solving and how is that benefiting you?** It's accessible for beginners also. ### 16. Smooth, innovative, progressive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** Widgets, presets, ease of use, flexibility **What do you dislike about Celtra?** The overall costing, price flexibility, minimum monthly spends. **What problems is Celtra solving and how is that benefiting you?** Providing innovative, highly engaging awareness campaigns to our clients ### 17. The Industry standard for creative production **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Celtra?** Creating engaging creatives in a minimal amount of time with excellent results. Intuitive template based approach **What do you dislike about Celtra?** Can be an issue navigating within the platform when new, but you quickly get used to it. **Recommendations to others considering Celtra:** Ensure that you have a dedicated person or team to train up to use Celtra. **What problems is Celtra solving and how is that benefiting you?** We have inhouse designers who use Celtra to create ads for our clients that do not have the capacity or knowledge to do this themselves. ### 18. Celtra | Wunderkind **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2020 **What do you like best about Celtra?** I think the platform has great creative options and tools that fit a range of clients' needs/wants. **What do you dislike about Celtra?** I think the tag process can we a little glitchy. I do not like how you cannot bulk download tags and that the tags sheet -when downloaded is not client facing friendly. **What problems is Celtra solving and how is that benefiting you?** We are able to open up to more creative functions and the support team is extremely helpful. ### 19. Great Self Service Creative design platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Celtra?** The ease and simplicity of the design formats in addition to the ability to apply 3rd party tracking. **What do you dislike about Celtra?** The reporting interface isn't very versatile and can take some time to load. **What problems is Celtra solving and how is that benefiting you?** Problems would be identifying sites in the reporting, but I do realize this could be related to our integration onto our Publisher pages. ### 20. Improving platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 19, 2020 **What do you like best about Celtra?** The ability to quickly create a batch of video assets (that you can use for Social Media, for example) with a Content Feed **What do you dislike about Celtra?** The process for banner creation and resizing is not the best one I used in my career **What problems is Celtra solving and how is that benefiting you?** Templating video assets and batch export them with a Content Feed ### 21. It is a lot easier than other CMPs I have used **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** It rarely ever has glitches or bugs, which other CMPs do **What do you dislike about Celtra?** It doesn't have any new formats or updates since I started using it **Recommendations to others considering Celtra:** Read the spec docs and prepare your assets first **What problems is Celtra solving and how is that benefiting you?** That sometimes simple creative is more effective than asking people to do too much ### 22. Great partner to deliver tailored messages **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Celtra?** Possibility to create dynamic campaigns and test the best messages for your audience **What do you dislike about Celtra?** Complexity of overlook all your campaign as you can run at the same time up to 1000 creativities **Recommendations to others considering Celtra:** Be clear about the structure of the campaign you want to run **What problems is Celtra solving and how is that benefiting you?** Tailored messages / better performance ### 23. Creating tons of creatives easily using automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Celtra?** The platform allows you to create tons of creatives using automation. You can also and host straight on the platform **What do you dislike about Celtra?** Not a full motion graphics suite. Has a few limitations **What problems is Celtra solving and how is that benefiting you?** The ability to cut the time needed in half by using creative automation ### 24. Celtra team is great! Very responsive and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Celtra?** Rocio has been an amazing source for our team, extremely knowledgeable and responsive **What do you dislike about Celtra?** More options for social platforms that dont require downloading the asset **What problems is Celtra solving and how is that benefiting you?** Our biggest roadblock come from our internal teams, celtra has been great in aiding our designers. Reviewing and managing creative has become easier ### 25. Wonderful creative platform **Rating:** 5.0/5.0 stars **Reviewed by:** Cahan L. | Senior Technical Advertising Operations Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** Easy to use/navigate and customer service is friendly and knowledgeable. **What do you dislike about Celtra?** You can't edit a user if it's been added and saved. **What problems is Celtra solving and how is that benefiting you?** high impact formats and visually pleasing for our sites. A lot of flexibility for designers to creates ads and ease of use for adops to finalise these creatives. ### 26. Helped migrate LEGO digitial campaign planning and trafficking onto the Celtra platform **Rating:** 4.0/5.0 stars **Reviewed by:** Sean H. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** The most helpful thing about Celtra was the merging of all digital planning and execution processes (from creative updates to approval to trafficking) in one platform. **What do you dislike about Celtra?** Seperate pixels for web and app placements **What problems is Celtra solving and how is that benefiting you?** Benefits is that we were able to streamline communication between the client, creative agency, and ### 27. Pretty Seamless, Interactive and Fresh Rich Media **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** I love how much collective access all cross functional teams have to the same platform so even sales can jump in where needed. **What do you dislike about Celtra?** I'll be honest i can't think of anything **What problems is Celtra solving and how is that benefiting you?** It's been great adding media capabilities to entice advertisers ### 28. Helpful took **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** The reminders are extremely helpful! I love this product. **What do you dislike about Celtra?** Nothing, it is honestly a great tool. I am new to the platform so not too much to say as of yet. **What problems is Celtra solving and how is that benefiting you?** Good for double checking my workflow/productivity ### 29. The platform is very powerfull and integrate with many Adserver / DSPs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2020 **What do you like best about Celtra?** the ad creation with many animation, the ability to add JS/HTML script, and add some tracker directly through JS API is very powerfull. **What do you dislike about Celtra?** I think it is pretty complicate to find an ad if we don't have a naming convention. Ids are pretty hard to find. I think the documentation of the script (all the parameters we can add in the redirect) should be improved because I'm pretty sure we don't use all the powerfull of the platform **What problems is Celtra solving and how is that benefiting you?** Interactive ad ### 30. Great platform easy for novices without leaving out advanced users **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Celtra?** I like the flexibility of having programming actions. Almost everything in Celtra is customizable and the support staff is above and beyond. The automatic compression of assets is very handy. The timeline interface is easy to use without sacrificing features. The particle systems are fantastic and support custom shapes and options to adjust the physics. **What do you dislike about Celtra?** I wish that certain features were available across different ad formats. Namely tracking an animation based on scroll position is not available in the interscroller. Really i'd like more features that work with scroll position in the interscroller ad unit like being able to pin certain content while scrolling. **What problems is Celtra solving and how is that benefiting you?** We run both of our custom ad products from within celtra. Through the execute js function we have added benefits to extend outside of our ad units to allow a higher level of a custom experience for our clients. ### 31. Designer review, Celtra **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** The automation and templates, makes it super easy to ship off campaigns **What do you dislike about Celtra?** there are a few glitches that occur with type and groups **What problems is Celtra solving and how is that benefiting you?** we are solving the challenge of handling large campaign sets across multiple languages. much more efficient! ### 32. Celtra Review 2020 **Rating:** 4.0/5.0 stars **Reviewed by:** Charles A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Celtra?** Discovering new features from components and making good UI/UX design **What do you dislike about Celtra?** Info about new features and innovation are not really obvious **What problems is Celtra solving and how is that benefiting you?** Creating custom mobile ads with interactions and dynamic content. Thèse offer a lot of campaigns ### 33. Great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Celtra?** The ability to work within the system to gain a better understanding of user experience **What do you dislike about Celtra?** Overall cost is too high for how we sell to our clients. **What problems is Celtra solving and how is that benefiting you?** Audience engagement and mobile. ### 34. Fantastic in every way! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2020 **What do you like best about Celtra?** The versatility and ease that the tech works. They've put the user at the heart of everything they do! **What do you dislike about Celtra?** At times the communication with vendors and go quiet **Recommendations to others considering Celtra:** Go for it and don't look back! Celtra as a tool is only limited by your knowledge of how to use it, there really isn't a competitor in the market that comes close. **What problems is Celtra solving and how is that benefiting you?** Opportunities for increasing scale on mobile via AMP traffic. ### 35. A great platform that's easy to use and includes bags of functionality! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Celtra?** Easy for designers without coding knowledge to pick up. **What do you dislike about Celtra?** Not being able to use celtra because the media agency doesn't allow it **What problems is Celtra solving and how is that benefiting you?** None currently ### 36. Great product for designing and tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Celtra?** Celtra allows banner ads to be created quickly with animations and performance tracking. Localization is now so much faster and easier. **What do you dislike about Celtra?** The program still has a few bugs to work on the design side. Having a zoom to show all button or shortcut would be helpful. Also when viewing the creatives in situ. It would be helpful to have a way to watch them more than once without having to refresh the browser window. **What problems is Celtra solving and how is that benefiting you?** Celtra solves my company's problem of spending a lot of time and energy to localize banner ads in to 40 languages at time. Previously these ads did not have a way to track the performance all in one place. Now we are able to do that. ### 37. Celtra = Easiest way to design Rich Media Creatives **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** The way the editing platform is set up- it is super intuitive. **What do you dislike about Celtra?** I wish there were more tools available in regards to animation and programming. **What problems is Celtra solving and how is that benefiting you?** I've realized how important it is to have a smooth running design program that is easy to work with. ### 38. Clear tools, which quickly work the desired operations. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Celtra?** the various formats of creatives are quickly reached **What do you dislike about Celtra?** I have no notes, it 's still too early for the second month I use it **What problems is Celtra solving and how is that benefiting you?** Truly creative solutions, for the necessary campaign ### 39. Graphic Designer Celtra User **Rating:** 4.0/5.0 stars **Reviewed by:** Julie C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Celtra?** I love all the widgets. Makes it very easy to spruce up an ad without having any custom code. **What do you dislike about Celtra?** I don't like how the preview doesn't match up with how it really looks on a phone. **What problems is Celtra solving and how is that benefiting you?** Switching over from Glispa, Celtra is a huge improvement. I am able to make ads more lively and more interesting for the user to look at. ### 40. Great for automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Celtra?** Super easy to use -- intuitive workflow. Makes it easy to automate assets! **What do you dislike about Celtra?** The names of tools are different from cc/other industry software. **What problems is Celtra solving and how is that benefiting you?** Automating design and scaling to different markets globally. ### 41. a complete and very flexible Creative management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Celtra?** 1. Ad-builder 2. great reporting 3. great UI **What do you dislike about Celtra?** Very happy with Celtra there's no downsides. **What problems is Celtra solving and how is that benefiting you?** 1. Create tailor-made ad units 2. Optimized workflow ### 42. Great for managing the entire creative lifecycle of digital advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea P. | Content Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2020 **What do you like best about Celtra?** I have full control over my digital ad campaign and I can distribute easily across social media channels. This allows me to have a general overview on what's going on and what can be improved. **What do you dislike about Celtra?** It is not an easy to use tool and many first timer will have hard time navigate across the platform. **Recommendations to others considering Celtra:** My overall experience with Cetra is good. Can be Difficult at time but it's all about experience. **What problems is Celtra solving and how is that benefiting you?** Design and build digital ad campaigns. Analyze traffic and reports. ### 43. Celtra the best option for creating ads **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick D. | Bachelor's degree, Finance and International Business, Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Celtra?** Celtra is a great tool that has provided me great benefits in creating ads during the design process offering me incredibly good functionality. I also have a pretty good interface in its functionality supporting me the best design. **What do you dislike about Celtra?** It is essential that an option be established for editing because it turns out to be very long completion of tasks. And there is a need for improvement. **Recommendations to others considering Celtra:** Finally Celtra is suitable for your ad creations and especially for the interaction segment and performance metrics. It is extremely ideal. **What problems is Celtra solving and how is that benefiting you?** We use Celtra to create ads and implement creative tags to track performance on a large scale. ### 44. Creative Experts! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Celtra?** Celtra has a great team of individuals who have a deep sense of creative expertise that brings a sense of excellence to their work! **What do you dislike about Celtra?** Nothing, they have been a pleasure to work with! **What problems is Celtra solving and how is that benefiting you?** We are solving 3rd party ad serving creative and a full-service creative team suite that streamlines our operations for our clients. ### 45. Experience was very fluid and simple **Rating:** 5.0/5.0 stars **Reviewed by:** Michael Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Celtra?** The support that we got during onboarding **What do you dislike about Celtra?** There aren't any masks that can be used in designs. **Recommendations to others considering Celtra:** Learn the ins and outs and it will get easier with each use. **What problems is Celtra solving and how is that benefiting you?** There are a bunch of ways to do things, and you'll find your groove once you become familiar. ### 46. Good thought, Flawed execution **Rating:** 3.5/5.0 stars **Reviewed by:** Jonathon T. | Senior Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Celtra?** Celtra has a robust toolset, but some of the features are a little wonky to get to function correclty **What do you dislike about Celtra?** Some of the features (embedded video) have spotty performance — occasionally don't work at all. **Recommendations to others considering Celtra:** Make use of the Celtra support staff **What problems is Celtra solving and how is that benefiting you?** Online ads mostly with great support staff. ### 47. Celtra is cool **Rating:** 4.5/5.0 stars **Reviewed by:** Radek W. | Digital Campaign Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Celtra?** Very responsive customer support that helped me immensely and very promptly when I had issues. When it comes to the features of the product per se, autosave is very welcome. Furthermore, I like the fact that some functionalities (e.g. clickthrough) can be implemented by a variety of ways, not just one. I also like the preview feature - it shows the ads organically and reliably. **What do you dislike about Celtra?** The platform might be a little difficult to get into if that's your first contact with such software, but once the first growing pains are over, it's very comfortable. Especially working with layers and uploading creatives can be a little bit overwhelming at the beginning. **Recommendations to others considering Celtra:** Take a little time to work through what may seem difficult first steps, it'll be worth your while. **What problems is Celtra solving and how is that benefiting you?** Celtra allows to implement functionalities into ads that would otherwise be impossible to achieve on our platform. ### 48. The Leading Creative Ad Platform Out There **Rating:** 5.0/5.0 stars **Reviewed by:** Jahnico W. | Product & Creative Lead, US, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Celtra?** Celtra really puts everything in the hand of the designer. We can have/hear some crazy ideas from our teams and clients that just aren’t feasible without the right coder at hand. But thanks to Celtra’s components and timeline it gives you tools to be able to achieve so much without the need of heavy dev work (especially when it comes to amends). **What do you dislike about Celtra?** If I had to say something, I guess it would be nice if they produced new components and ad units more regularly that were easily adaptable across the web. **Recommendations to others considering Celtra:** Yes **What problems is Celtra solving and how is that benefiting you?** It allows us to tailor all our ads to specific clients, which makes it much easier for us to sell from a creative basis against our competitors. We don’t have to be constrained to the template like we used to be. ### 49. Easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Celtra?** It’s a easy to use platform. Perfect for rich media content. Save lot of time on holding html 5 ads **What do you dislike about Celtra?** Would be nice to be able to ad different formats and more bespoke code **Recommendations to others considering Celtra:** Best tool to creat html 5 and rich media ads **What problems is Celtra solving and how is that benefiting you?** Creating astonishing adverts with very little time. ### 50. Saves lots of time...and your sanity! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2019 **What do you like best about Celtra?** I like how quick I can develop an expandable or interstitial ad unit...it used to take us 2 days to build these banners, and now I can build them out in less than 4 hours. I am also a big fan of the timeline. Coming from a Flash background, I am used to working with timeline-based animations...the timeline makes testing and adjusting animations so much easier than doing it programmatically! **What do you dislike about Celtra?** Some of the components are not really put together well for responsive design...especially the components that have containers in them (Pawnable, group, etc). It would be nice if they were based on percentages and not static pixels. Also, the Text component only allows for a single styling of text...if something needs to be bold, all text needs to be bold. It would be nice if I could freely style all the text within a single Texty component. **Recommendations to others considering Celtra:** This product makes development of ad units faster and easier to get your ads to market. The timeline is a real timesaver for creating animations! **What problems is Celtra solving and how is that benefiting you?** Speed to market is the biggest problem. We have to submit all ad layouts to MLR for legal reviews...those emend to take a few weeks to complete, so the fact that once a banner is approved, we can have it built in a matter of hours, and not days, is a real time saver! ## Celtra Discussions - [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) - 2 comments, 1 upvote - [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) - 2 comments, 1 upvote - [How do you create rich media skin?](https://www.g2.com/discussions/33629-how-do-you-create-rich-media-skin) - 1 comment, 1 upvote - [Is there a community of engineers/developers familiar with Celtra who can help with custom builds?](https://www.g2.com/discussions/33628-is-there-a-community-of-engineers-developers-familiar-with-celtra-who-can-help-with-custom-builds) - 1 comment, 1 upvote - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment - [View Celtra pricing details and edition comparison](https://www.g2.com/products/celtra/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+06%3A56%3A15+-0500&secure%5Bsession_id%5D=908078f3-374b-47d5-972a-2d0cb66e29e1&secure%5Btoken%5D=a93b41da3c1fb54b3c5b363ca7501f610582db72da53f891ba70d1b3acad0306&format=llm_user) ## Celtra Integrations - [Adobe](https://www.g2.com/products/adobe/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Box](https://www.g2.com/products/box/reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews) - [Cloudinary](https://www.g2.com/products/cloudinary/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - [Figma](https://www.g2.com/products/figma/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud Access Transparency](https://www.g2.com/products/google-cloud-access-transparency/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - [Photoshop Elements](https://www.g2.com/products/photoshop-elements/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews) ## Celtra Features **Channel Functionality** - Display Functionality **Template Creation** - Image Upload - Stock Image Library - Drag & Drop Editing - Variety Of Banner Types **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Design & Editing** - Shape & Clip Art - Font Selection - Scale **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Ad Management** - Ad Sets - Export As Different File Types - Schedule **Publishing Tools** - Demand Side Platform Integration - Campaign Scheduling **Mobile Functionality** - Mobile Functionality **Analytics** - Reporting - Heatmap - Budget **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Frequency Capping - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Celtra Alternatives - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - 4.1/5.0 (373 reviews) - 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