---
title: Celtra Reviews
meta_title: 'Celtra Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 409 reviews by the users' company size, role or industry
  to find out how Celtra works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 409
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Celtra Reviews
**Vendor:** Celtra  
**Category:** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 409
## About Celtra
Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.



## Celtra Pros & Cons
**What users like:**

- Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams. (4 reviews)
- Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams. (3 reviews)
- Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams. (3 reviews)
- Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration. (3 reviews)
- Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration. (3 reviews)
- Efficiency (3 reviews)
- Automation (2 reviews)
- Customization (2 reviews)
- Ease of Creation (2 reviews)
- Features (2 reviews)

**What users dislike:**

- Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities. (3 reviews)
- Users find Celtra&#39;s **limited features** challenging, especially for smaller campaigns with basic needs and complex setups. (3 reviews)
- Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates. (2 reviews)
- Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management. (2 reviews)
- Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates. (2 reviews)
- Limited Creativity (2 reviews)
- Platform Complexity (2 reviews)
- Poor Usability (2 reviews)
- Time-Consuming (2 reviews)
- Ad Issues (1 reviews)

## Celtra Reviews
  ### 1. Optimize the Production of Paid Media Content

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.)

**Reviewed Date:** January 27, 2026

**What do you like best about Celtra?**

I like the ease of producing and adapting content in Celtra, as well as the way to edit and share it so that, as a client, I can review it and provide feedback to my agency.

**What do you dislike about Celtra?**

Include video production with audio in Celtra, more dynamic transitions, better templates, and customization facilities so that the final result of the adaptations is easier for my agency and, therefore, better results for me as a client.

**What problems is Celtra solving and how is that benefiting you?**

Celtra solves the large quantities of banners and adaptations that my agency must make, optimizing the time spent with templates and toolkits, saving more than 50% of production time. It facilitates the production and adaptation of content, editing, and review with my agency.

  ### 2. Time-Saving Creative Builder, But Needs Preselected Ad Sizes by Country

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 04, 2026

**What do you like best about Celtra?**

I like how easy it is to build and adapt creatives across different formats. Features like reusable components save a lot of time, especially when working on larger campaigns with lots of variations.

**What do you dislike about Celtra?**

Adding formats manually for each campaign (if I haven't just duplicated a previous file). It would be very useful if I had a list of preselected ad sizes, ideally organized by country (DK, FI, NO, SE)

**What problems is Celtra solving and how is that benefiting you?**

It makes it much easier to manage campaigns with lots of formats and variations. It saves time, reduces repetitive work, and helps us get creatives live faster.

  ### 3. Fantastic Support and a Product That Boosts Performance

**Rating:** 4.0/5.0 stars

**Reviewed by:** Luke G. | Manager, Paid Social, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 05, 2026

**What do you like best about Celtra?**

Celtra support has been fantastic, and the platform has a great UI flow, and has allowed for improvements in our performance

**What do you dislike about Celtra?**

Expiring catalog links on by default creates some issues with dated products being set live before we're able to update the link expiration

**What problems is Celtra solving and how is that benefiting you?**

Integrating strong creative into our Dynamic ads on social platforms

  ### 4. Celtra is very effective and easy to use.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Gambling & Casinos | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2022

**What do you like best about Celtra?**

Celtra makes my job easier. I appreciate that it improves my efficiency.

**What do you dislike about Celtra?**

The interface could be updated but overall I am very happy with it.

**What problems is Celtra solving and how is that benefiting you?**

Celtra allows me to easily create banner and mobile advertising content for the iGaming industry. It is straightforward and efficient and I'm glad I have it in my toolbox.

**Official Response from Evan Wilson:**

> Glad you think so highly of us!
For live betting and updating odds have you looked into using our real time feeds?

https://support.celtra.com/build-creatives/builder/dynamic-creative/personalize-creatives-with-real-time-feeds

Feel free to contact us at support@celtra.com for any additional assistance.

  ### 5. Powerful Creative Platform with Outstanding Media Capabilities

**Rating:** 4.0/5.0 stars

**Reviewed by:** Velmurugan P. | Team Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** January 06, 2026

**What do you like best about Celtra?**

Strong video & rich-media capabilities – Especially for CTV and high-impact display, Celtra handles heavy creatives while still keeping performance in check.

Ad server–agnostic – Creatives work smoothly across platforms like TTD, DV360, Meta, etc., which reduces rework and troubleshooting.

Built-in QA and version control – Makes audits, updates, and fixes much easier, particularly when multiple stakeholders are involved.

**What do you dislike about Celtra?**

Debugging isn’t always intuitive – When something breaks (tracking, click-through, macros), finding the exact root cause can take time.

Preview vs live discrepancies – Creatives may look fine in Celtra preview but behave differently once live in platforms like TTD or on certain publishers.

Overkill for simple creatives – For basic banners or quick turn requests, Celtra can feel like more work than necessary.

**What problems is Celtra solving and how is that benefiting you?**

Inconsistent creative quality across platforms
Different DSPs, publishers, and environments (Display, Mobile, CTV) all have unique specs. Celtra standardizes this.

Slow creative updates & rework
Last-minute legal text changes, URL updates, or CTA swaps usually mean re-exporting and re-uploading everything.

Lack of creative governance
When multiple teams touch creatives, it’s easy to lose track of versions, approvals, and what’s live.

  ### 6. Master Templates That Instantly Generate Hundreds of Banner Variations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 03, 2026

**What do you like best about Celtra?**

The biggest win is the ability to build one master template and instantly generate hundreds of variations. You can swap out copy, images, or CTA buttons across different sizes (300x250, 160x600, etc.) without having to manually redesign each one. It effectively kills the "grunt work" of digital production.

**What do you dislike about Celtra?**

Celtra is built for the "Goliaths"—global brands like Spotify, Adidas, and Unilever.

Cost: The pricing is steep for small-to-mid-sized agencies.

Overkill: If you only need to make five banners for a small local campaign, the setup time and cost of Celtra will feel like using a literal rocket ship to go to the grocery store.

**What problems is Celtra solving and how is that benefiting you?**

Media teams need thousands of ad variants for different platforms (Instagram, YouTube, Google Display), languages, and audiences, but creative teams can’t design them all manually without burning out.

  ### 7. Effortless Copy Versioning and Testing Across Multiple Channels

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 18, 2026

**What do you like best about Celtra?**

Ability to version and test out different creative copy and push this across multiple platforms across paid media and other channels

**What do you dislike about Celtra?**

Can feel a bit overwhelming with all the settings. Seeing as the creative studio is within the asset library

**What problems is Celtra solving and how is that benefiting you?**

Being able to test different assets and assess performance of our campaigns.

  ### 8. Wonderful tool but animation needs an easy button

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.)

**Reviewed Date:** May 30, 2019

**What do you like best about Celtra?**

The layout and design options are great.

**What do you dislike about Celtra?**

I wish there were an easier way to animate. I understand that the current way gives you the most flexibility to do what you want but I wish there were a template animation that could be used first and then adjusted to your liking.

**Recommendations to others considering Celtra:**

This is probably the best tool for customer ad animations. Much like photoshop, it takes time to become really good at using it.

**What problems is Celtra solving and how is that benefiting you?**

great for custom ad animation work and video work. Best video ad displayer in the game.

  ### 9. Really convenient to share social assets and a lot of other stuff with the team

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jackson E. | Director of Talent Acquisition, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 01, 2023

  ### 10. Very pleased with the Celtra platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.)

**Reviewed Date:** July 28, 2023

**What do you like best about Celtra?**

It's an easy platform to use, and is very user friendly.

**What do you dislike about Celtra?**

Often opens too many tabs as I work around the platform. My company thinks it's too expensive.

**What problems is Celtra solving and how is that benefiting you?**

Using Celtra has saved me a lot of time that I used to not have much of. It allows me to have more time to get creative and be a designer.

  ### 11. Celtra Experience

**Rating:** 3.5/5.0 stars

**Reviewed by:** Lisa C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Celtra?**

It can easily be used for templated designs.

**What do you dislike about Celtra?**

Unlike other editing platforms, Celtra should be accessed online.

**What problems is Celtra solving and how is that benefiting you?**

Saves time in resizing files that needs to be posted on different platforms

**Official Response from Daylin Hull:**

> Hi! Thanks so much for this information. We're so glad to hear you find the Builder helpful for designing templates! 

Please note that Celtra is accessible online. If you're having any issues logging in, please don't hesitate to reach out to Support to assist, support@celtra.com. We'd love to help wherever it's needed or any way we can!

  ### 12. Extremely easy to understand!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 28, 2023

**What do you like best about Celtra?**

Navigation, easy access. Self explanatory.

**What do you dislike about Celtra?**

A lot of technical information filled in one page sometimes. Quick Prompts would help for a novice.

**What problems is Celtra solving and how is that benefiting you?**

Everything, Easy to understand for a beginner.

  ### 13. Celtra has been a tremendous value addition to our creative workflow

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shubham  P. | Senior Growth Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about Celtra?**

The ability to scale up to n number of creatives with minimal effort has been the most helpful feature for us

**What do you dislike about Celtra?**

Some limitations for the team members to work simultaneously is one thing that can be improved

**What problems is Celtra solving and how is that benefiting you?**

Celtra is solving scaling up problem for us. We were struggling to get volume of creatives and Celtra has helped us acheive that

**Official Response from Evan Wilson:**

> Thanks for your feedback Shubham! Glad we're able to help with scaling and your creative workflow.

If you have any feedback on the limitations your facing please reach out to support@celtra.com we'd love to see how we can improve. 

  ### 14. Celtra Review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Camille B. | Performance Marketing Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2022

**What do you like best about Celtra?**

Process is seamless once you've set up all elements in place.

**What do you dislike about Celtra?**

I go back and forth on preview to adjust the elements to make sure that even if I input different varations, it will be aligned.

**What problems is Celtra solving and how is that benefiting you?**

Multiple edit and application of elements to create new variations especially on display ads where I need to generate into difference specs

**Official Response from Evan Wilson:**

> Hi Camille, thank you for thinking highly of us!

If you have any questions, concerns, or product feed back please don't hesitate to reach out to us at support@celtra.com

  ### 15. Ease of recreating multiple sized materials

**Rating:** 3.5/5.0 stars

**Reviewed by:** Kristopher L. | Associate Manager, Customer Value Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about Celtra?**

automation to different sizes using very few materials

**What do you dislike about Celtra?**

several stages on build before the automation

**What problems is Celtra solving and how is that benefiting you?**

Reproduction of several creative layouts with few master designs. Not so helpful with email campaigns which only use templated sizes

**Official Response from Evan Wilson:**

> Hi Kristopher, glad we've been able automate some of your workflow.

If you have any feedback on how we can improve further, please reach out to support@celtra.com  

  ### 16. Great system

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 10, 2022

**What do you like best about Celtra?**

ability to see multiple files in a friendly and acessible manner. The preview features are great. and there's a lot of functions/bells/whistles that make it easy to use

**What do you dislike about Celtra?**

not a whole lot. there's not many features that im unhappy with

**What problems is Celtra solving and how is that benefiting you?**

ability to have all creatives live in one place

**Official Response from Evan Wilson:**

> We appreciate your feedback!

We're always looking to improve, so if you have any questions, concerns, or any product feedback we'd be happy to assist.

Please reach out to us at support@celtra.com

  ### 17. Director, Media Strategy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.)

**Reviewed Date:** November 10, 2022

**What do you like best about Celtra?**

Preview links are really easy to review and I feel comfortable sending to clients.

**What do you dislike about Celtra?**

There are almost TOO many metrics to pull in reporting, it's overwhelming! A lot of metrics sound very similar.

**What problems is Celtra solving and how is that benefiting you?**

Custom rich media ad units, preview links and reporting.

**Official Response from Evan Wilson:**

> We appreciate your feedback!

We do have a analytics glossary that can give you brief descriptions of what each of our analytics calculates.
https://support.celtra.com/trafficking-and-analytics/analytics/analytics-glossary

If you have any questions on pulling analytics or what they mean, were always happy to help. 
Please reach out to us at support@celtra.com

  ### 18. Great expectations

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2022

**What do you like best about Celtra?**

it makes our job much easier and faster by just accessing the platform and changing text, although we cannot change the labels in the products

**What do you dislike about Celtra?**

We cannot change the products in the creatives for the ones in our language. All of them are in .jpg or .mp4 and non editable. We do have to download each creative and change it in an editing program.

**What problems is Celtra solving and how is that benefiting you?**

We have access to a lot of different types of creatives that makes our work faster

**Official Response from Daylin Hull:**

> Hi! Thanks for this helpful review, it's really beneficial for us to see issues like this so we can work on improving our platform to accommodate for these type of feature requests. I also wanted to share that while the platform currently isn't as editable as you might like, we do have a photoshop plugin so you can edit there and then directly import assets into the builder. You can find more information about that here: https://support.celtra.com/creative/builder/photoshop-export-plugin. Should you need any further assistance or like any more information, please don't hesitate to reach out to our Support team!

  ### 19. It could be better.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Vidal Nikko L. | Freelance Graphic Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 12, 2022

**What do you like best about Celtra?**

I'm liking the weather components and the store locator feature.

**What do you dislike about Celtra?**

It's very limiting because we have to keep using png files.

**What problems is Celtra solving and how is that benefiting you?**

My paycheck

**Official Response from Daylin Hull:**

> Hi! Thanks for this helpful review, we're so happy to hear you're enjoying the use of our components and store locator/feeds. We like them, too and think they're pretty easy to use once you get the quick hang of them. We'd love more information on the png issues you're facing. We can accept several types of images in general so please don't hesitate to reach out to our Support team should you want some extra eyes on what you're working on!

  ### 20. One stop solution for scaling, automation, trafficking for the digital ads production.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** March 09, 2022

**What do you like best about Celtra?**

Celtra is a user-friendly and reliable software, be it Scaling of creatives in different sizes or be it creative automation of the same creative with a different copy or visual or color, its all possible to do quickly with celtra. all you have to do is set up a template design and start adapting them. It allows you to build digital banners, mp4 video assets, static or animated display/video assets without coding them. and adapting them is even simpler using data feeds. Also, it allows the trafficking of the creative as well. easy to learn if you have basic design sense and digital ad industry knowledge.

**What do you dislike about Celtra?**

Every product has its cons. Celtra is expensive and not affordable to use for small brands. Each exports of the creative are chargeable. Celtra has limitations in animations, it supports only basic and preset animations.
Using multiple fonts in the same headline, using bullet points etc text stylings are also not possible to do in celtra. If mp4 assets are larger than 10 seconds or asset dimensions are larger than 3000x3000Px it is difficult to load them in celtra or usually not preferable to build in celtra.

**Recommendations to others considering Celtra:**

If you require bulk creative productions and scaling than celtra is the one stop solution for you, go for it, but if you are small company, it may be too costly for you.

**What problems is Celtra solving and how is that benefiting you?**

1. If you want to produce bulk assets just by changing background image/color, Packshot Key visuals, Copy, logo - Celtra is the right tool to use, once the template is set it is a time saver to build multiple adapts out of those
2. If you want to scale the same asset in different similar sizes - Celtra can help you here using the same background/key visuals/logo/copy - you can adjust them in the template by using specific focal points and you can generate them in just a few minutes.
3. If you want to traffic the built asset you can do it via celtra enablement platform just create the tags and traffic them from your ad server.

  ### 21. Exciting capabilities with an easy earning curve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 22, 2022

**What do you like best about Celtra?**

Celta is a super intuitive platform and is very easy to get into if you have used any type of timeline animation or WYSIWYG layout editor before. It contains a range of helpful modules to take your ads to the next level, and opens the doors to new creative ideas. For things that aren't immediately there or obvious, their knowledgeable support team goes above and beyond to help you find a solution or to improve features in the future.

**What do you dislike about Celtra?**

Some features are somewhat limited – many can actually be solved with custom JavaScript that they give you in their documentation! While that's of course great, having more customization built-in is something that I look forward to.

**What problems is Celtra solving and how is that benefiting you?**

To execute truly different creative ideas has always been a difficult thing – things like outsourcing custom and clunky code is sometimes the solution, but Celtra is way better. Being able to keep execution in-house in a powerful yet easy platform lets you save both time and resources.

**Official Response from Daylin Hull:**

> Hi! Thanks so much for taking the time to provide this helpful information. We love hearing you think our Builder is intuitive and easy for different types of animations. We'd love to connect on the customizations you're looking for. We are always looking for ways to improve the builder, and want it to be user-friendly for users of all skill sets. We agree that having the ability to use Custom JS is helpful but we definitely want to make sure users can customize things without depending on that. Please don't hesitate to reach out to our Support team, support@celtra.com, as we'd love to connect and further discuss and provide any additional training that might be helpful!

  ### 22. Easy to use.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Celtra?**

No need to download / upload creatives anymore

**What do you dislike about Celtra?**

Hard to copy creatives names from Celtra. Adops need the info to match placement to creative in CM.

**What problems is Celtra solving and how is that benefiting you?**

No need to download / upload creatives anymore

**Official Response from Evan Wilson:**

> We appreciate your feedback!

Please reach out to us at support@celtra.com to see how we can better integrate with your ad ops team, we're always looking to improve your experience.

  ### 23. Visual Designer

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Enterprise (> 1000 emp.)

**Reviewed Date:** November 10, 2022

**What do you like best about Celtra?**

Easy to use and straightforward once you are aware of the software.

**What do you dislike about Celtra?**

Things you can do are still limited compared to Photoshop and other design software

**What problems is Celtra solving and how is that benefiting you?**

Less time-consuming to create banners and videos that only need a bit of change.

**Official Response from Evan Wilson:**

> We appreciate your feedback!

We're always looking to improve, so please don't hesitate to reach out to us at support@celtra.com with any questions, concerns, or additional feedback.

  ### 24. Amazing!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 22, 2022

**What do you like best about Celtra?**

Its easy to learn with many helpful tools

**What do you dislike about Celtra?**

Some aspects/components can take some time to learn, it'd be helpful if there was more guidance for users who'd like to have a better understanding of the program

**What problems is Celtra solving and how is that benefiting you?**

It helps me make things for my job which allows me to live my life

**Official Response from Daylin Hull:**

> Hi! We're so happy to hear you think the Builder is easy to learn and has an abundance of helpful tools! In regards to some of the knowledge gaps or request for guidance, we'd love to help with that. If you'd like to provide more context, we'd love to chat with you so please do reach out to our Support team, support@celtra.com, and hopefully we can help streamline things for your team moving forward!

  ### 25. Reliable and consistent

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Celtra?**

The support that the team provides all the users that are on the platform.
From the platform to the creatives.

**What do you dislike about Celtra?**

There is not much to dislike, honestly. Pretty staight forward!

**Recommendations to others considering Celtra:**

I would definitely recommend Celtra, just ensure you have someone who can be trained to use it

**What problems is Celtra solving and how is that benefiting you?**

The mass of creatives that we have to create to run our various digital ad campaigns.

**Official Response from Daylin Hull:**

> Thanks so much for this feedback! We're thrilled to hear there isn't much to dislike about our Builder, and we tend to agree :) 
Should you have any feedback for our team, please don't hesitate to reach out to our Support crew, support@celtra.com. 

  ### 26. It's a wonderful tool for Media Content

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2021

**What do you like best about Celtra?**

Celtra is so helpful for the modulized contents, with different languages, images and headlines. It is so fast and quick to have multiple contents within less the worktime.

**What do you dislike about Celtra?**

Celtra is the best for the modulized contents, however, the animation function is not the same level as After Effects. As a motion designer, I'm looking forward to more animation functions for it.

**What problems is Celtra solving and how is that benefiting you?**

Celtra could easy to replace and produce all the different languages content, images within the same design. It truly provides the best platform for all social media content creators with worldwide business.

**Official Response from Daylin Hull:**

> Thanks so much for this feedback! We'd love to hear your ideas on how to better the animation functionality in the builder. There's a lot that can be done with our Animation but we'd love to hear about it could be better based on your comparison of other platforms. Any feedback is always appreciated as we want to make sure the Builder is user-friendly for any range of experience. Please do feel free to reach out to us at support@celtra.com with some feedback on what we could do to enhance our animation keyframes and builds. We definitely value your time in letting us know!

  ### 27. I haven't had a ton of experience using Celtra, but from what I have learnt it seems pretty decent!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Candyce B. | Motion Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2022

**What do you like best about Celtra?**

I like that there's no need for additional coding, but as time goes on, I will develop a longer list of what I like and don't like about the program.

**What do you dislike about Celtra?**

Not sure yet... To still be determined because I haven't been using it for a very long. So, in all honesty, I don't have much of an opinion.

**What problems is Celtra solving and how is that benefiting you?**

Again, not sure how to answer this question. I was pulled onto this project without much explanation, so I can't tell you if the process before was working because I am relatively new to the company.

**Official Response from Daylin Hull:**

> Hi Candyce,
Thanks so much for taking the time to let us know what you think about the Builder! We hope you continue using it and find that it's pretty smooth sailing. Should you ever have any questions or need help, don't hesitate to reach out to our Support team!

  ### 28. User Friendly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Praveen R. | Campaign Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 07, 2021

**What do you like best about Celtra?**

Celtra Is more user-friendly and easy to create interactive creatives as interactive as a website UI. Simplified use of Macros helps to reduce manual errors and save time and money. Interactive creatives build on Celtra found more engaging with the users and tracking metrics help us to find the user pulse.

Kudos to the Team!

**What do you dislike about Celtra?**

Video Tracking and Video creative are a bit kind of a mess right now. But believe this team can fix this up.

**Recommendations to others considering Celtra:**

If you are looking for a User-friendly creative platform and helps you to create and manage creative with ease then Celtra would be your place

**What problems is Celtra solving and how is that benefiting you?**

Using Celtra for creative trafficking and Yes! it's very much easy to use

**Official Response from Daylin Hull:**

> Hi Praveen, we're so happy to hear you find the Celtra Builder user-friendly and easy to use, especially when it comes to trafficking! We'd love more information on the difficulties you've experienced when it comes to Video as a whole so we can work on that to make things a bit easier. If you have any additional feedback, please do get in touch with us so we can work to better this!

  ### 29. Save time versioning web ads.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 11, 2021

**What do you like best about Celtra?**

Celtra simplifies the creation and delivery of versioned assets. One creative template can be populated by a spreadsheet to automatically create countless variations and takes the tedium out of collecting and exporting those assets.

**What do you dislike about Celtra?**

My least favorite aspect of Celtra is the interface. Your workspace is constrained to the confines of the browser window (but you can have multiple tabs open). The palettes and various interface windows can be undocked and moved around but in a limited fashion. I would probably be less annoyed if I worked on a larger screen.

**What problems is Celtra solving and how is that benefiting you?**

Probably the biggest benefit is time saved versioning and packaging assets. Its online nature also makes it a handy tool for teams working remotely. Templates and assets are readily available to other teammates.

**Official Response from Daylin Hull:**

> Thanks so much for this feedback! We really appreciate hearing about some of the challenges you've found while using the interface. We'll take this feedback to our team to see if any adjustments can be made to Builder but definitely having a larger screen can come in handy when building creatives. However we don't want that to limit anyone so we really appreciate you taking the time to let us know that this is something we can work on! Please don't hesitate to reach out to our Support team should you have any additional feedback or just need any general assistance.

  ### 30. I'm so happy to use celtra but need certification?

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sarah R. | communication and graphic design manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 12, 2021

**What do you like best about Celtra?**

Animation, components and level structure are the things i like the most. I like how the program is fast and also that is a web program, that make life so easy (if you have a strong wifi, of course). I like the drag and drop principle and it made me be more familiar on programming too, even tho i'm far away from a good programmig ad.

**What do you dislike about Celtra?**

that is not a program to install on the computer, i do not like too much the black background (i would like to have a light mode) and the fact that i can't reduce too much tabs, that makes me crazy alo because i use onlu a pc screen and sometimes it's tricky to work an such small pace without change tabs dimentions over a certain height. I also would like to have certifications for the program.

**Recommendations to others considering Celtra:**

Keep in mind dimensions and responsiveness, guys!

**What problems is Celtra solving and how is that benefiting you?**

i can create a ready to go Rich media ad with no programming.

  ### 31. Celtra is helpful for client management.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shianne B. | Senior Account Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 06, 2021

**What do you like best about Celtra?**

Seeing ads in preview - makes client reviews super easy for visual amends and seeing how it would work in situ, even URL links. It allows all clients to see exactly how the ads made will look on various platforms, calling out any issues with font, quality of images, or even languages. Often we have several different languages for the same ad and need to ensure they are all accurate. Otherwise, they may have to pause the ad and spend time making amends after going live. It's also helpful how there are various specs you can see created ads to see if it would work or if adaptation is needed.

**What do you dislike about Celtra?**

Having to copy and paste the link to share - it would be good to share within the platform and be informed once updated versions. Or even be able to add comments/feedback within the platform. It would be super helpful to annotate the ad shown on screen, with arrows, circles, and comment directly that way the editor knows exactly what they need to change. It would also be helpful to see the date the preview was made/updated in order to know if you are viewing the most recent.

**Recommendations to others considering Celtra:**

I would recommend Celtra to all client services companies, it makes delivering and developing ads such as display banners so much easier. And allows you to preview before the final assets are shared with media companies which helps catch out any mistakes and make amends before delivering final assets. This platform will make your life so much easier and save you and your client so much time! I promise you won't regret it.

**What problems is Celtra solving and how is that benefiting you?**

Client reviews being made more manageable and seeing how it would look in real-time before going live. This allows a seamless process for gaining client feedback, fixing—any visuals that may be wrong or of low quality. This allows for less back and forth with the client and, in turn saves costs and time on both parts.

  ### 32. Celtra is an intuitive platform, a great source for reporting in terms of performance.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jessica M. | Campaign Management Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2021

**What do you like best about Celtra?**

Celtra is an intuitive platform and easy to work with.

**What do you dislike about Celtra?**

I don't like how long it takes to load reports

**What problems is Celtra solving and how is that benefiting you?**

If too many metrics pulled into a report it takes a while for the report to load and if there is a long time period in the report ask. In Celtra, I have found multiple ways to bulk upload which is a huge time savor and a huge benefit to me.

**Official Response from Daylin Hull:**

> Hi Jessica! Thanks so much for this valuable feedback. Depending on how many Dimensions and Metrics are tied into a report, they can take some time to generate but we never want that to be the consistent issue you and your team are facing. We also have our Bulk Data Transfer Feature Pack available which we can set you up with so you can run really large buckets of data at once, without any lags! We'd be happy to look into this if it's something that keeps happening so please know, you can always reach out to our Support team for speedy assistance should you encounter any additional lags, support@celtra.com. We really appreciate you taking the time to relay this feedback, and we'll also circle back with our team internally on this. 

  ### 33. The most complete platform. Celtra have the best customer support also the most complete formats.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2021

**What do you like best about Celtra?**

The amount of components, formats, and combinations you can do to bring customers the best ad experience is wonderful. The Best customer service always answers my questions in a helpful and straightforward way.

**What do you dislike about Celtra?**

The limitations in some components customization.

**Recommendations to others considering Celtra:**

Familiarizing with the platform in the support blog is fundamental.

**What problems is Celtra solving and how is that benefiting you?**

The simplicity of customizing the tags for put in a specific space of editor's page, like infeed, sticky, etc.

  ### 34. Very useful

**Rating:** 3.5/5.0 stars

**Reviewed by:** Miriam M. | A, Enterprise (> 1000 emp.)

**Reviewed Date:** February 22, 2022

**What do you like best about Celtra?**

The simplicity of the tool and the design

**What do you dislike about Celtra?**

The connection with our dashboard is a little messy

**What problems is Celtra solving and how is that benefiting you?**

Advertising campaigns

**Official Response from Daylin Hull:**

> Hi! We're so happy to hear you love the simplicity of our builder but we're sorry to hear you're having some difficulty when it comes to the connection between your dashboard and the Builder. This is something we hope and think we might be able to help with. If you'd like to provide more context, we'd love to chat with you on this. Please don't hesitate to reach out to our Support team, support@celtra.com, and hopefully we can help streamline things for you!

  ### 35. Celtra Feedback

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Celtra?**

Components in Celtra is beneficial and easily controlled, which doesn't require much coding knowledge

**What do you dislike about Celtra?**

W cannot find many tutorials or samples in Celtra support. It will be more useful if we need any custom execution using Celtra components.

**What problems is Celtra solving and how is that benefiting you?**

Pulling Report data as a whole in a single excel file is not working out, So sometimes we pull the data separately and merging it.

**Official Response from Daylin Hull:**

> Thanks so much for this information and I'm sorry to hear you've had a hard time finding the right tutorials to help you build more robust creatives using our Components. Please always feel free to reach out to our Support team, support@celtra.com, as we are always happy to assist with guidance and providing additional samples that can really show the best ways to use our components to enhance user experience. We'd also love to hear more information in regards to your reporting issues and possibly how we could do a better job of breaking that out from a single file. Please do feel free to get in touch with us so we can work on these improvements. We really appreciate this feedback!

  ### 36. Nice and helpful tool :)

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** November 19, 2021

**What do you like best about Celtra?**

Capability to prepare materials the same in different tech specifications (like dimentions)

**What do you dislike about Celtra?**

There could be more audio/video editing  tools that could be used to prepare those materials "all in one place"

**What problems is Celtra solving and how is that benefiting you?**

I can use one template to prepare many materials or the same material but to use in different countries, easy changing only the texts or pic's etc.

  ### 37. Good & Efficient

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 11, 2021

**What do you like best about Celtra?**

The quick and simple setup between Celtra and Amobee DSP, the creatives are easily push through to the DSP.

**What do you dislike about Celtra?**

Nothing that I can think of at this stage.

**What problems is Celtra solving and how is that benefiting you?**

Previous setup requires more manual setup, however with the update the creatives are setup within Celtra and push through to Amobee DSP all ready to be assigned to the campaigns.

**Official Response from Daylin Hull:**

> Thanks for your feedback! We're so happy to hear you find the platform easy to use with the Amobee DSP. We hope that should you have any feedback or issues in the future, you'll reach out to us over at support@celtra.com so we can assist asap but we're glad to hear you are having a great experience with the Builder!

  ### 38. Celtra Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gerald C. | Principal Web Developer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 09, 2021

**What do you like best about Celtra?**

Ease in creating Rich Media Banners and the technical support

**What do you dislike about Celtra?**

User experience of campaigns and banner creation can be repetitive and not as intutive.

**What problems is Celtra solving and how is that benefiting you?**

Creating Rich Media banners quickly for approval and ad serving in a single day.

**Official Response from Daylin Hull:**

> Hi Gerald, we're so glad you think the Celtra Builder is easy for creating Rich Media Banners and that our Tech Support is helpful! We're sorry to hear the platform may not be as intuitive as you'd like. We'd love some more details on what we could do to make it more intuitive and less repetitive so please do get in touch so we can work on this. 

  ### 39. Very powerful tool for upscaling media content.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2021

**What do you like best about Celtra?**

Celtra is a powerful tool for building media toolkits that can easily be adapted and upscaled for different markets, languages and brands.

**What do you dislike about Celtra?**

For a content creator used to work in Adobe Cloud programs, the celtra builder is limited in animation and design functionalities.

**What problems is Celtra solving and how is that benefiting you?**

1) Speeding up the content creation process of building media assets (e.g. social ads, html banner) 
2) Building toolkits can be used by the local markets by adapting products and language

**Official Response from Daylin Hull:**

> Thanks for this feedback! We're so glad to hear you find the toolkits valuable and adaptable to all different types of needs. We'd love to hear more about the limitations you've encountered. While Adobe vs the Builder are quite different, we always want to make sure our users feel well-equipped to do whatever is needed to create amazing campaigns. If you have any feedback on the specifics, please do reach out to our Support team so we can relay this feedback internally, support@celtra.com. We really appreciate you taking the time to let us know!

  ### 40. Solid tool overall, and accessible for a beginner. Still needs work.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 09, 2020

**What do you like best about Celtra?**

It's not overly complicated or slow/burdened with slow algorithms. Recreating Photoshop layouts is pretty straightforward, which is the most core functionality Celtra needs.

**What do you dislike about Celtra?**

I think there are a few quality-of-life improvements that would make building in Celtra an even more pleasant experience - to name some:

- Being able to manipulate guides precisely, entering a position value and being able to group them/manipulate them as objects like in Illustrator, for more precise control.
- Being able to align Object A with respect to any other Object B (like using some part of Object B as an anchor point) - this would be particularly useful if Guides were selectable objects that could be used in groups, to maintain more complex layout relationships.
- Having the tools/panels be more responsive/flexible. I work on a single 4K monitor, so if I want to have Celtra and another window open on the same screen, a half-width Celtra window is practically unusable because the minimum size of the panels covers most of the build canvas.

**What problems is Celtra solving and how is that benefiting you?**

My only problems with Celtra are minor inconveniences in limitations of how we can anchor objects to groups and the canvas (described above), and with the kinds of PSD files that will naturally create difficulties in making responsive builds. I think I have learned a lot more about how responsive designs need to be created from the art design phase, and I think Celtra would benefit significantly from a feature that shows you how a certain size responsively scales up to the next size. If this were a width slider within the builder, for instance, that didn't require opening a new preview window, that would be extremely useful.

  ### 41. Celtra- Customize your creatives!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Benjamin C. | Director, Campaign Management, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 11, 2020

**What do you like best about Celtra?**

The ability to assign different click trackers/URLs to different hot spots within the creative as well as assign what gets counted as a click or not. The ability to see a wide range of unique engagement metrics is also something that sets celtra apart as you can't really see engagement metrics like this in other platforms.

**What do you dislike about Celtra?**

Sometimes reporting can lock up or you aren't able to see the full name or creative tag if its longer than the character view limit of a form/box. This can make it hard to QA.

**What problems is Celtra solving and how is that benefiting you?**

Solved for reporting out on engagement metrics and using different urls within  a creative.

  ### 42. A robust ad builder that has propelled our creative offering to new heights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alvaro F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 10, 2020

**What do you like best about Celtra?**

The platform is very intuitive. Coming from Adobe's platform, adapting to Celtra has been very easy.  There are a good amount of pre-built components that really help expedite the building process.  I love being able to demo our builds easily with their preview pages...the QR code for mobile previews is also a huge plus.  The built-in image optimizer is a big hit with our team. 

Overall the ad builder is great and has become our go-to tool for creating interactive ads.  

Their support team is top-notch.  We've run into unique client asks, and Celtra support has been very quick to respond with a fix and/or suggestions to remedy the issue. Their support pages are also pretty good.

**What do you dislike about Celtra?**

Not too many bad things I can say about Celtra.  I would like to see better options for masking - this is an area Adobe Animate excels in, and unfortunately we still need to use it on occasion - of course, we would prefer to stick with a single platform.

We've experienced random glitches where the previews didn't necessarily line up with the actual build. Very infrequent, but when they do occur, it can be a hair-pulling experience.

The platform does provide an option to add custom tracking events, though adding custom events to track nap interactions is not easy.  

While I personally do not deal with reporting, I've heard from our ad ops team that it can be a bit cumbersome.

**Recommendations to others considering Celtra:**

Celtra is not an inexpensive platform.  Much of what Celtra provides can be done using other platforms, though they do make things much easier when creating and building at scale.

**What problems is Celtra solving and how is that benefiting you?**

Expedience.  I find that we're able to build interactive ads much quicker using Celtra than Adobe Animate or Google Web Designer.  Also, we've been able to expand the conceptualization phase of our designs to include unique interactions not easily developed using the aforementioned apps from Adobe and Google.

  ### 43. User Friendly Interface, Decent Tools for Building Rich Media Creatives

**Rating:** 3.5/5.0 stars

**Reviewed by:** Joseph C. | Sr. Programmatic Revenue Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 10, 2020

**What do you like best about Celtra?**

Performance and capabilities of mobile rich media creatives are high quality. We utilized mobile tap to play, tap to expand banners, in banner video units for tablet and their mobile scroller units. They always looked great, performed well and rarely had compatibility issues. Building in the Celtra UI is simple and straight forward. I have had positive experiences with customer service and training workshops.  Clients have reached out for us to build custom units. After presenting request to the Celtra support they provided documentation and support to help build out the units. We've been able to turn around custom units in their self-serve platfrom within 5 business days.

**What do you dislike about Celtra?**

Implementing third party trackers and generating tags could be made simpler. Many important reporting parameters  need to be set up manually beforehand while building out the creative. It can be frustrating to not have some common metrics available in reporting because they weren't manually set during the build phase.

**Recommendations to others considering Celtra:**

Celtra's self-serve platform and mobile rich media template are a great solution for offering great custom ad builds for your clients.

**What problems is Celtra solving and how is that benefiting you?**

Celtra has many popular ad formats with easy to use templates. Rich media units are easy to build and to recreate across different brands and for different clients.

  ### 44. Easily navigated platform experience.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2021

**What do you like best about Celtra?**

The ease of the platform and the ability to navigate through with comfort.

**What do you dislike about Celtra?**

At times, the platform takes a little longer than expected to load and process.

**What problems is Celtra solving and how is that benefiting you?**

The ability to collect valuable data that is shared with clients.

  ### 45. Ad Operations

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2021

**What do you like best about Celtra?**

Celtra Support and accessibility of the staff

**What do you dislike about Celtra?**

Interface needs to be more user-friendly and adapted for beginners.

**What problems is Celtra solving and how is that benefiting you?**

Offering exclusive media units and units not available on the open market

  ### 46. Animations with timelines are good but work with custom code still a pain.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 09, 2020

**What do you like best about Celtra?**

Working witht timeline is very fast and easy.

**What do you dislike about Celtra?**

I think custom code still a little hard and it needs more documentation, for example, javascript events. I also had problems after clone a creative I need to do a small modification to the new creative in order to make it work.

**Recommendations to others considering Celtra:**

I recommend making familiar with Celtra components because they can save time and also a couple of them are similar but they resolve different problems.

**What problems is Celtra solving and how is that benefiting you?**

Rush projects are easier in the Celtra platform, creatives that are similar are easy to copy.

  ### 47. Campaign Managers - Celtra Usage Experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2021

**What do you like best about Celtra?**

QA HS previews to ts low CTR and report pulls and filtering

**What do you dislike about Celtra?**

It would be great to directly see how CEDs correlate with creative as a mini-preview while inserting click trackers and pixels

**What problems is Celtra solving and how is that benefiting you?**

When troubleshooting low CTR across my creative units, I can directly rely on Celtra for most accurate CTRs, given its ability to track all data what wouldn't be tracked within DFP

**Official Response from Daylin Hull:**

> Thanks for this feedback! We're so glad to hear you can rely on Celtra for the most accurate CTR and data points. We'd love more details on the idea behind seeing how CEDs correlate with creatives in tandem with inserting clicktrackers and pixels. Please do feel free to followup with us and our Support team, support@celtra.com, so we can relay this feedback internally and see what might be possible in the coming year. We really appreciate you taking the time to provide this valuable feedback to our team!

  ### 48. Excellent platform for creativity. Excellent support team

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 13, 2021

**What do you like best about Celtra?**

Creativity tool such as animation timeline, Map locator, video player and Javascript API to customize these are straight forward, easy to understand and reliable.

**What do you dislike about Celtra?**

I would like better and extended Javascript documentation.
Some of the Javascript API is not currently available in the documentation and only available after contacting the support team.

**What problems is Celtra solving and how is that benefiting you?**

We can quickly and easily build eye catching and very interactive ad units.

  ### 49. Celtra is good!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jose P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about Celtra?**

The different creative options available, reporting capability and the customer service that they have.

**What do you dislike about Celtra?**

I guess only some technical issues like how we try incorporate their DCM product into our product suite. The thing is it doesn't work well with 3rd party trackers.

**Recommendations to others considering Celtra:**

Have a good relationship with the local support team so that updates will be constant and troubleshooting will be easy.
The QBRs they hold are really good and informative in learning how you use and can use Celtra.

**What problems is Celtra solving and how is that benefiting you?**

Celtra is giving our creative team the option to create new and engaging ads. It extends the product suite and allows us to upsell campaigns with creative production.

  ### 50. A useful maze

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 10, 2020

**What do you like best about Celtra?**

There is lots of useful data and it can be toggled within the platform and processed visually, as well as the ability to pull raw data via an excel doc.

**What do you dislike about Celtra?**

Sometime the sections of the platform with the most useful data can be hard to find/navigate.  But once you find them and memorize the path it's super useful.

**Recommendations to others considering Celtra:**

Easier to use than some other partners, but I would always push for more developments as I haven't noticed that much change within the platform over the last 4 or so years.

**What problems is Celtra solving and how is that benefiting you?**

Primarily I use Celtra to identify which platforms, devices, or creative units are driving the most user engagements with Rich Media creatives.  The data as viewed within the platform itself is great for getting top level insights that you can divide between the aforementioned segments.  The ability to download the data via an excel allows you to dive deeper into insights that might not be as easily discovered within the user platform itself.


## Celtra Discussions
  - [Can i use this for social placements previews?](https://www.g2.com/discussions/51240-can-i-use-this-for-social-placements-previews) - 2 comments, 1 upvote
  - [Can I create Videos in this tool](https://www.g2.com/discussions/40425-can-i-create-videos-in-this-tool) - 2 comments, 1 upvote
  - [How do you create rich media skin?](https://www.g2.com/discussions/33629-how-do-you-create-rich-media-skin) - 1 comment, 1 upvote
  - [Is there a community of engineers/developers familiar with Celtra who can help with custom builds?](https://www.g2.com/discussions/33628-is-there-a-community-of-engineers-developers-familiar-with-celtra-who-can-help-with-custom-builds) - 1 comment, 1 upvote
  - [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

- [View Celtra pricing details and edition comparison](https://www.g2.com/products/celtra/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A24%3A37+-0500&secure%5Bsession_id%5D=83c933b3-6086-4a07-b1d0-15403891b0a3&secure%5Btoken%5D=49a9325255849a4feed1fd867346505eed531d414fb8f711cd0661e9e6e587c0&format=llm_user)
## Celtra Integrations
  - [Adobe](https://www.g2.com/products/adobe/reviews)
  - [Asana](https://www.g2.com/products/asana/reviews)
  - [Box](https://www.g2.com/products/box/reviews)
  - [Bynder](https://www.g2.com/products/bynder/reviews)
  - [Campaign Manager](https://www.g2.com/products/accountstory-campaign-manager/reviews)
  - [Cloudinary](https://www.g2.com/products/cloudinary/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Feedonomics](https://www.g2.com/products/feedonomics/reviews)
  - [Figma](https://www.g2.com/products/figma/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Cloud Access Transparency](https://www.g2.com/products/google-cloud-access-transparency/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
  - [Photoshop Elements](https://www.g2.com/products/photoshop-elements/reviews)
  - [Pinterest](https://www.g2.com/products/pinterest/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Workfront](https://www.g2.com/products/workfront/reviews)
  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)

## Celtra Features
**Channel Functionality**
- Display Functionality

**Template Creation**
- Image Upload
- Stock Image Library
- Drag & Drop Editing
- Variety Of Banner Types

**Authoring Tools**
- Ad Templates
- HTML5 Authoring
- Automated Ad Creation
- Lanugage Translation
- Customizable Templates
- WYSIWYG Editor

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Creative Management Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Video Functionality**
- Video Functionality

**Design & Editing**
- Shape & Clip Art
- Font Selection
- Scale

**Testing Tools**
- Dynamic Versioning
- A/B Testing 

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Task Planning
- Project Planning

**Agentic AI - Video Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Ad Management**
- Ad Sets
- Export As Different File Types
- Schedule

**Publishing Tools**
- Demand Side Platform Integration
- Campaign Scheduling
- Task Scheduling
- Third-Party Integrations

**Additional Functionality**
- Task Management
- Generative AI
- Role-Based Permissions
- Activity Tracking
- Collaboration Tools
- Publishing/Sharing
- Customizable Reports
- Asset Library
- AI Copilot
- Customizable Branding
- Advertising Management
- API
- Drag & Drop
- Reporting & Statistics
- Search/Filter
- Resource Management
- Secure Data Storage
- Tagging
- Single Sign On
- Document Review
- To-Do List
- Time Tracking
- Deadline Management
- Project Management
- File Sharing
- Real-Time Notifications
- Task Progress Tracking
- Access Controls/Permissions
- Content Management
- Approval Process Control
- Workflow Management
- Client Management
- @mentions
- Activity Dashboard
- Configurable Workflow
- Status Tracking
- Billing & Invoicing
- Video Support
- Version Control
- Project Tracking
- Commenting/Notes
- Digital Asset Management

**Mobile Functionality**
- Mobile Functionality

**Analytics**
- Reporting
- Heatmap
- Budget

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Frequency Capping
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities
- Activity Dashboard
- Retargeting Ads

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
- Audience Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications
- Budget Management
- Display Ad Management
- Campaign Management
- Ad Inventory Management
- Alerts/Notifications
- Document Management
- File Management
- Workflow Management
- Email Management
- Display Ad Management
- Calendar Management
- Task Management
- Campaign Management
- Deadline Management
- Client Management
- Project Management

**Additional Functionality**
- Campaign Analytics
- Generative AI
- Dynamic Content
- Performance Metrics
- Data Visualization
- Project Time Tracking
- Real-Time Updates
- Data Import/Export
- Real-Time Data
- Cross Channel Attribution
- Prioritization
- Heatmaps
- Customizable Branding
- Customizable Templates
- Drag & Drop
- Monitoring
- Access Controls/Permissions
- Search/Filter
- Personalization
- Real-Time Reporting
- A/B Testing
- Reminders
- Reporting & Statistics
- Activity Tracking
- Collaboration Tools
- Tagging
- AI Copilot
- Behavior Analytics
- Task Progress Tracking
- Commenting/Notes
- Task Scheduling
- Projections

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