--- title: Appcues Reviews meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 358 reviews by the users' company size, role or industry to find out how Appcues works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 358 scale: '5' date_modified: '2026-07-23' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 358 ## About Appcues Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what's underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide. ## Appcues Pros & Cons **What users like:** - Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. (37 reviews) - Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. (16 reviews) - Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. (15 reviews) - Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. (15 reviews) - Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. (6 reviews) - Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. (6 reviews) - Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. (6 reviews) - Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. (5 reviews) - Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Appcues gets the job done **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Appcues?** Very quick and easy way to deliver application updates to the user or promote marketing initiatives without needing to pull a developer away from their coding tasks. **What do you dislike about Appcues?** The editor for appcues is pretty wonky and opens up a lot of new tabs that can be difficult to maintain. Audience targeting is also not great, it's kinda an all-or-nothing approach for targeting unless you want to manually select the users you want to see the message but that is not a practical solution. **What problems is Appcues solving and how is that benefiting you?** It is a great way to send marketing messages, product updates, and solicit users to participate in user research without needing the assistance of a developer. The tool is efficient and pretty easy to learn. ### 2. Great tool, requires more cx support to clients **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** It allows a cx to interact with your platform vs only being capable of watching or reading something on your platform. **What do you dislike about Appcues?** They need to really improve their onboarding process. They should provide assistance in setting up and walking through what their cx needs of Appcues and demonstrating how to do it. Instead of sending multiple links of text to read and videos to watch. The irony.. **What problems is Appcues solving and how is that benefiting you?** Onboarding new cx ### 3. Pretty Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** Helps our learners 1) get sticky on our product and 2) makes our product seem less complex **What do you dislike about Appcues?** Sometimes the build out of flows can be challenging (targeting specific areas of our product). **What problems is Appcues solving and how is that benefiting you?** Appcues is helping our learners realize our product is not so complicated and helping our Customer Ed team with educating our learners with a click of a button ### 4. Good tool to some fixes & communication within the tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Appcues?** Easy to use and very easy to connect it to the tools. **What do you dislike about Appcues?** Sometimes we get errors that are a bit difficult to understand. Also, some flows are not getting enough of impressions, so not sure if they are actually working. **What problems is Appcues solving and how is that benefiting you?** It's helping with onboarding of the new users, communication about websinars and promoting new or unused features within the tool. ### 5. Good user onboarding tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Appcues?** I do like the easy builder for Appcues. It empowers non-development people to craft and publish onboarding flows for users. I also like that they integrate seamlessly with Amplitude for better reporting. **What do you dislike about Appcues?** It is expensive. Because they charge based on MAUs, it doesn't make sense for products with a large free audience. Although better user onboarding converts more users, it is still quite expensive. **What problems is Appcues solving and how is that benefiting you?** Helping our users find the value in our service faster and adopt the product features. It is also nice that a non-development marketer or designer can make modifications without a dev cycle. ### 6. Powerfully Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Appcues?** You can quickly build a flow, target the right audience, and learn instantly about the success of impact on a user's journey. Beyond just a flow, gaining insight into feature use through events is easy and enables you to be more effective quickly. **What do you dislike about Appcues?** The survey output is only to csv which is a shame as when Appcues does present results on flow performance or through events they do it really well. **What problems is Appcues solving and how is that benefiting you?** We're able to reach our large user base in an instant, we can analyse where our flows have gone and whether they've been effective. Doing this at a basic training level, then product updates means we can deliver a consistent message. ### 7. They genuinely care about the success of your business **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen E. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2022 **What do you like best about Appcues?** The team at Appcues is an absolute pleasure to work with. My team and I took a big leap of faith this year as first-time entrepreneurs attempting to launch a mobile-first consumer product, and I can't tell you how much of an impact our early decision to work with Appcues has made. They've been incredibly helpful in pinpointing areas of friction within our user onboarding process, while offering great advice on how to best address those issues. Since implementing their solution, we've improved our success rate for onboarding newly registered users by 15%. User engagement has also improved as a result. If you're looking for ways to improve the product adoption journey for your users, I strongly recommend reaching out to the Appcues team to see how they can help. **What do you dislike about Appcues?** Their mobile-first product is a relatively new offering, so there are a few minor enhancements around design customization we're eager to see come through. But we've been very impressed by the performance of their product so far. **What problems is Appcues solving and how is that benefiting you?** New user onboarding, product adoption, and promoting new feature releases ### 8. Great tool to enhance user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Yvette G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Appcues?** Most team members can jump in and feel confident using the tool. The support team is also accommodating when we reach out to them. **What do you dislike about Appcues?** Reporting takes a bit more time to learn without guidance. Also, being able to filter or export more detailed information about the users would be amazing. **What problems is Appcues solving and how is that benefiting you?** Appcues is giving us the tools to provide platform guidance, education and communication channel for our users. ### 9. Appcues is excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Rich S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Appcues?** Appcues platform is solid and intuitive for non-techies. Their customer support and success teams are very responsive and helpful. **What do you dislike about Appcues?** Although the support materials are exhaustive, there are instances where I've had to contact support and wait for their response before proceeding with a campaign. **What problems is Appcues solving and how is that benefiting you?** Appcues is a core element to building an engaging, well-timed user journey -- from onboarding to feature adoption and retention. ### 10. User friendly for the non-technical marketer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Appcues?** I like how easy it is to use. I have a coding background but I'm not a coder. Whenever I needed to create a new in-app experience, the prompts helped me. **What do you dislike about Appcues?** Occasionally, I ran into issues with the pop-ups showing on the right pages. My CSM helped me troubleshoot though and we eventually got it right. **What problems is Appcues solving and how is that benefiting you?** Our platform is going through a revamp and in-app messages aren't native yet. We needed a solution that would still guide our users (at every stage of their cycle) on where to find things/how to use new features. AppCues helps us do that seamlessly. ### 11. Great for experiments, CSAT/NPS and in-plataform announcements **Rating:** 4.5/5.0 stars **Reviewed by:** Larissa M. | Product Designer, Enterprise (> 1000 emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Appcues?** Experimenting and taking CSAT/NPS with no development needed. Appcues is easy to use and understand its metrics. The different types of user segmentations are great. **What do you dislike about Appcues?** It is a little confusing to have a holistic view of the Appcues that are live, especially if it is within a robust platform (which is our case). Not always live Appcues are actually showing, due to different segmentations. If we could have a more complete dashboard to have more control over the flows, it could maybe help with that lack of visibility. **What problems is Appcues solving and how is that benefiting you?** Applying CSAT/NPS, announcing new features, recruiting and collecting user feedback, without needing to code. Also, onboarding with tooltips is very helpful. Me being a designer, Appcues allows me to put online alerts and announcements without having to depend on my development team. ### 12. Good solution for in-app messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Appcues?** Ease of creating a message, good vareity of components, easy to integrate. **What do you dislike about Appcues?** Missing option for targeting, like showing a message once a week or so. **What problems is Appcues solving and how is that benefiting you?** We use it for multiple use cases like feature announcements and NPS ### 13. Great point solution for creating in-app experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Appcues?** Very user friendly. Do not need to get my dev team involved at all to launch any new experiences **What do you dislike about Appcues?** Does not easily integrate with email for NPS **What problems is Appcues solving and how is that benefiting you?** Solving it for in-app guidance, product adoption, and lots and lots of user surveys. Appcues makes it great to launch those at ease and without the need for dev to be inovled ### 14. Great product all around **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Appcues?** It's super easy to use for teams who don't have a lot of engineering resources allocated to them. **What do you dislike about Appcues?** There is a little bit of a learning curve so I wish there was a short boot camp or something of that sort. **What problems is Appcues solving and how is that benefiting you?** It's helping us set up our onboarding and prompts for our users to help them along the way. ### 15. Great platform super intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Michal T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Appcues?** The interface is really clear, love it that you build you experience on top of the url and everything is WYSIWYG. **What do you dislike about Appcues?** The analytics tab could use more work... **What problems is Appcues solving and how is that benefiting you?** Help with onboarding users to the plarform. Creating announcements for segments of our users. ### 16. Empowered Me to Effectively Develop Engaging Interactions **Rating:** 5.0/5.0 stars **Reviewed by:** Lashona B. | Learning & Development Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Appcues?** With Appcues, I enjoy being able to pinpoint and target specific groups of users. I also love the flexibility of designing the entire experience to fit my audience. Additionally, the launchpad capabilities allow me to switch up my approach and be prescriptive with materials by targeting the exact page users are on to surface the appropriate materials. Launchpad functionality eliminates constant popups that may bother the user experience. I would also be remiss if I didn't include the Onboarding and Support Teams of Appcues. They are top-tier and provide some of the best experiences I have been a part of as a user. I even asked a direct question on LinkedIn after watching a video, and Lyla, whom I had not met then, sent me a resource to answer my question on the spot. Clearly, the Team loves their roles, and they excel at them. **What do you dislike about Appcues?** There are two pieces of functionality that I think are missing from Appcues. One would be the ability to organize your flows into folders for organizational purposes. You do have the ability to add tags, but sometimes it can become confusing. I want to organize by purpose or product launch. The second piece is the ability to customize the NPS functionality more. I want to be able to ask an additional question or change the position on the screen. We also want the ability to run two concurrently as we have 2 different platforms and 2 different audience bases. **What problems is Appcues solving and how is that benefiting you?** Before installing Appcues, we had a hands-on approach to implementation and onboarding. Now we are creating a strategy around a more automated process that allows us to focus on the more complex implementations. Also, we are using it to drive engagement, change users' expectations, and let them know they are partners in driving their ROI. We are also using it on the other side of the house to convert users into creating an account to drive more overall stickiness of our platform. ### 17. Creating guides/flows has never been simpler **Rating:** 4.5/5.0 stars **Reviewed by:** Neha K. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2022 **What do you like best about Appcues?** Lots of cool features: - Ability to order my guides - Ability to customise modals through an HTML link - The "Add Navigation Step" is awesome! You can let your users navigate before showing them the next step of the guide - Ability to create and track application events **What do you dislike about Appcues?** - The builder doesn't close right - When you have linked flows, you cannot preview those. The only way to see if those flows are working correctly is by publishing the flow **What problems is Appcues solving and how is that benefiting you?** Creation of guides. Appcues has made creating guides really, really simple. Little to No involvement of developers is the most beneficial aspect. The support team is also really good. :) ### 18. Great tool for in-app education **Rating:** 5.0/5.0 stars **Reviewed by:** Craig R. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2022 **What do you like best about Appcues?** The tools are built for full customization, so the only limitation is really the creativity of the person building the flows/pins/etc. In addition, when you pull in the tracking data in your analysis, you get a great insight into how your Customers use your tools. **What do you dislike about Appcues?** It's hard to edit flows that have a lot of steps because you have to jump around a ton. It's doable, but you have to really keep track of the order you build flows out in, especially pins. **What problems is Appcues solving and how is that benefiting you?** The idea of in-app education for onboarding, messages for emergy responses, and calling attention to new features has been crucial for Customers to finding value in our tools. ### 19. A great Product Adoption tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Appcues?** It has tons of features for product adoption, plus they also offer courses to learn about a good adoption strategy. **What do you dislike about Appcues?** A bit more costly than its competitors. They can offer a few more features on their basic plan **What problems is Appcues solving and how is that benefiting you?** Its allowing customers to understand our product better. Plus it also gives visibility on the user journey though analytics ### 20. Automating user onboarding and behavior analytics capture w/o engineering dependence #FTW w/Appcues **Rating:** 5.0/5.0 stars **Reviewed by:** Jason S. | Director of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Appcues?** Presenting hyper-targeted content to the right user at the right time w/o engineering dependence is an Appcues superpower. Being about track user behavior at the most granular level in my app w/o engineering is just icing on the productized cake. **What do you dislike about Appcues?** While Appcues has gotten better about exposing analytics, I'd like additional access to my data. This can be accomplished by bolting on Zapier and pushing data to a 3rd party data store outside of Appcues (in realtime!) **What problems is Appcues solving and how is that benefiting you?** Appcues supports Product-Led Growth by enabling product managers to create and present hyper-targeted content to users allowing for self-education as potential subscribers discover your product. ### 21. The guided tour tool every growth marketer needs **Rating:** 5.0/5.0 stars **Reviewed by:** Raeann F. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Appcues?** The best part of Appcues is the guided tour features which they call flows. Especially on a team with limited resources, it allows you to improve your activation and engagement overnight by using this feature to guide your users around your product. What I love even more is the design and UX features are modern unlike other tour tools we've researched, and the software is easy-to-use with the need for a developer after the initial install. **What do you dislike about Appcues?** I don't dislike anything about this tool, but I would like to see them branch out and add more marketing automation features that integrate with their in-app features such as text, email, etc. **What problems is Appcues solving and how is that benefiting you?** On a team with limited development resources, Appcues is allowing us to enhance our product to improve conversion metrics on the fly without waiting months for engineering teams to push new features. ### 22. In Platform Feedback FTW! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna C. | Sr Manager - Product Research & Design, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Appcues?** Appcues allows us to think about alpha launches differently. Instead of waiting for AMs to bring us feedback we can be proactive and ask our Alpha users questions while they're using the new tool. I like how simple it is to create a flow and launch it to exactly the right group of people. **What do you dislike about Appcues?** We have concerns about oversight and consistency and ensuring that we're not too aggressively interrupting our users. This is an issue we can solve internally. I would LOVE to have a persistent feedback button that targets the same way a flow would target but remains on the page after it's triggered for the first time so that the user can open it when they want to give feedback **What problems is Appcues solving and how is that benefiting you?** Helping to solve post-release direct feedback. Occasionally we use AC to try to validate an assumption we have about current user behavior ### 23. The best onboarding and engagement tool I've had the chance to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2022 **What do you like best about Appcues?** The builder - is extremely easy to use, very intuitive, and actually makes the whole experience fun. Their web platform is also easy to navigate, and the dashboard and analytics are great The look of the flows and pins is very professional, they work seamlessly within our platform **What do you dislike about Appcues?** It is not the cheapest solution, and the design of the flows could be a little better (e.g. you can't add a background behind the button element, which "breaks" the design a little)/ **What problems is Appcues solving and how is that benefiting you?** Appcues allows you to create flows for onboarding or to announce new features/technical issues on your platform. It can be used to create product tours or just notification pop-ups. You can also track clicks on elements in your website and so understand better user beavhior. Another very useful feature is the pin type of element that is great at focusing users' attention on new elements on the website. ### 24. Product Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Harm H. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Appcues?** Quick way to iterate (make, review, analyse & improve) product tours, information icons and other customer success items. Next to that the software is very friendly to use and has relevant integrations available. **What do you dislike about Appcues?** In the beginning tags(icons) could be a bvit buggy. And setting up a mixpnale > appcues integration did took a lot of time. The helpdesk was there for support but our launch took a month delay. **What problems is Appcues solving and how is that benefiting you?** Launching tutorials/training and customer success solutions quickly to customers /users without the need for a full-time development team. Therefor decreasing time to value! ### 25. Fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Emilia G. | Content Specialist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Appcues?** It is simply perfect: highly customizable flows, clean graphics, reliable metric analysis, etc. **What do you dislike about Appcues?** Perhaps the only weak point of the product is its cost, but it is really worth it! **What problems is Appcues solving and how is that benefiting you?** Perfect for creating tutorials. ### 26. A powerful way to easily configure an intro tutorial process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Appcues?** Ease of use. The interface overlays on top of your web pages and there are multiple ways to design and configure your user flows **What do you dislike about Appcues?** The fact that you can only configure flows for known users only and cannot configure these for unknown visitor segments **What problems is Appcues solving and how is that benefiting you?** A no code way To easily configure onboarding flows without burning our own dev resources. Their platform makes the process a WYSIWYG experience. ### 27. Tours and sign posting in an instant! **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan F. | Head of Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Appcues?** App Cues is incredibly flexible. We have been able to overcome numerous challenges in our product with this tool. It saves us time and keeps things off of engineerings plate so they can do the most important work. **What do you dislike about Appcues?** I would like to see more flexibility within the builder for things like inline images, font awesome icon support, and more layout options. Additionally, more CSS control over things like pins would be an advantage as well. **What problems is Appcues solving and how is that benefiting you?** We have been able to keep a lot of dev work off of engineerings radar. We can quickly accomplish tasks for product, marketing, etc without the restrictions of release cycles. ### 28. A world-class tool for onboarding your customers **Rating:** 5.0/5.0 stars **Reviewed by:** Ghaida B. | Co Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Appcues?** I enjoy using Appcues since it's so simple to use and you can quickly add value for your customers. Giving your customers "Aha!" moments about your product is a great use of it. All of this product's characteristics are highly appealing to me. **What do you dislike about Appcues?** There's nothing I dislike about Appcues. Even, if I'm stuck with anything, I get quick and very helpful answers from the Customer Success at Appcues. **What problems is Appcues solving and how is that benefiting you?** Appcues is helping us clarify any ambiguity our users can experience and quickly deliver our product's potential features. Ever heard of the 'Aha moments' of your product? Appcues will make your customers experience those Aha moments and eventually turn them into a life long customers. ### 29. Great product! Worth every $ **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Appcues?** It is really easy to create all the flows and steps as well as to analyze the usage The browser extension works really well and it is super intuitive to use **What do you dislike about Appcues?** Nothing so far, just in the past we had an issue because it was not fully compatible with our stack **What problems is Appcues solving and how is that benefiting you?** User onboarding ### 30. Simple and delivers on promises **Rating:** 4.5/5.0 stars **Reviewed by:** Pedro A. | VP Product, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Appcues?** The onboarding experience was great and customer support/success has been very responsive. The platform is simple to use. It's possible to create flows without too much technical experience, though it's recommended to have some, to avoid mistakes — which have happened in the past, because we had to use css filters to target the right elements. Event triggering is great! **What do you dislike about Appcues?** Reporting could be a bit more developed, as we had to rely on spreadsheets for some troubleshooting. We've learned that the platform could work a bit better when multiple people are editing the same flow, which in the past contributed to incorrect flows being pushed to production. Finally, as a feature suggestion, it would be great to be able to build flows based on event properties — today you can only build based on event triggering. **Recommendations to others considering Appcues:** Get event triggering. Have your goals properly defined before buying so the appcues team can assist. **What problems is Appcues solving and how is that benefiting you?** Feature announcements. User onboarding: first-time users and when new features are released. User surveys to get feedback on new and existing features. Event tracking without having to code. We're still accruing the benefits of what we build with Appcues. We've learned that it's better to have a dedicated team looking after Appcues to get the best benefits, otherwise it'll become messy fairly quickly — the onboarding team gave us this suggestion during the onboarding calls. ### 31. Appcues saves me a LOT of time with feature tours and general communications. **Rating:** 4.5/5.0 stars **Reviewed by:** Luiza V. | Product Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Appcues?** I like the ease of building flows, collecting NPS, making checklists. All in one place. But what I really like is that in addition to being complete, the flow design is not old. The design is very good. I like how they are always updating the tool, with things that are really useful. **What do you dislike about Appcues?** There's always room for improvement. I have problem because not all my users go through my flows. And I don't know why. It looks like a problem on my frontend, but it's not simple for my developers to locate the problem. Likewise, launchpad doesn't work as it should. Sometimes it works, sometimes it doesn't. I've never been able to find the reason, although it seems to have to do with caching. Actually, my dev team hates appcues. I also would like to have the option to trigger per event that the user has performed, but this feature is not in my plan, saddly. I miss some features like tagging NPS feedback to group it into subjects and to be able to share it with the company so that the feedback contributes to our continuous improvement. I also miss an A/B testing tool so that I can carry out experiments and decide on a better onboarding model, for example. **Recommendations to others considering Appcues:** Just do it. **What problems is Appcues solving and how is that benefiting you?** Me and my company are solving communication problems with the user. For example, we had a generic tool to random communication with the users. But we couldn't segment the groups, and couldn't know basic things like "who/how many users saw this?" and "who/how many users interacted with this?". We also can test different tours with different kind of users, based on many properties or behaviors, without spending development time. ### 32. Easy to use in-app messaging platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Appcues?** The user interface is intuitive, the analytics are pretty great, and the customer support is fantastic. It takes mere minutes to get an in-app message up and running—which is important because quite often in SaaS, time is of the essence. I'm a big big fan of AppCues. **What do you dislike about Appcues?** I can't think of any downsides off the top of my head, other than the fact that their upsell path is pretty heavy-handed. I was curious about a feature in the platform, clicked on the element, and realized that this feature wasn't included in our package. A sales rep emailed me an hour later. Get that money, guys...but for an in-app messaging company, I figured they could have started with a softer sell. **What problems is Appcues solving and how is that benefiting you?** We have a need to offer temporary messaging to active customers inside of our software. AppCues fulfills this need brilliantly. ### 33. Great tool for enhancing product experience through adoption, user insights and in-app communication **Rating:** 4.5/5.0 stars **Reviewed by:** George N. | Head of CS, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Appcues?** Appcues has been an excellent tool for us here at Pixelz in communicating major feature announcements, facilitating customer onboardings, and analyzing user behavior on the platform. **What do you dislike about Appcues?** The analytics and reporting part might require some further improvements. Currently, we are pushing the user insights to Google Analytics to have a more structured overview of user behavior. **What problems is Appcues solving and how is that benefiting you?** Product Adoption, Customer Onboarding, In-app messaging, User Behavior Tracking, Launchpad. ### 34. Good In-App Messaging With Some Obvious Product Gaps **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Appcues?** • Chrome extension to build in-app messaging is good • Decent UX • Decent Integrations **What do you dislike about Appcues?** • Can't invalidate NPS responses. • NPS Score not available in Heap integration. • Can't see survey results in the app • Make you pay for localization **What problems is Appcues solving and how is that benefiting you?** It's helping us reach our customers with in-app announcements, which is increasing feature activation. ### 35. Most convenient product onboarding creation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Appcues?** The ease of use to create help docs, onboarding checklists, tooltips within the product without dev effort **What do you dislike about Appcues?** Nothing in particular. It can be glitchy sometimes **What problems is Appcues solving and how is that benefiting you?** Onboarding checklists and tooltips for our app ### 36. Great tool for agile non-technical teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie N. | Director, Customer Onboarding, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2022 **What do you like best about Appcues?** My favorite aspect of Appcues is that I can put in-app messages live to customers, without needing to ask my product or engineering team. This is HUGE, especially since most of our product team works in very different timezones and we need to move quickly on initiatives. With Appcues newer features around events and segments, I've even found I have answers to product questions faster than some product teams. **What do you dislike about Appcues?** There's small 'quality of life' bugs that can be a bit of a nuance, but not a blocker in any means. **What problems is Appcues solving and how is that benefiting you?** We use Appcues to onboard new users, NPS, feature announcements, to drive user interviews, and customer communication. For the CS team, this is particularly helpful when email is not working. ### 37. Great user tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2023 **What do you like best about Appcues?** Appcues provides comprehensive tools for tracking product adoption. **What do you dislike about Appcues?** No concerns or issues about current features. **What problems is Appcues solving and how is that benefiting you?** Appcues provides easy to use tools to track product usage. ### 38. Appcues makes our NPI Rock **Rating:** 5.0/5.0 stars **Reviewed by:** Stephan S. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Appcues?** We love Appcues, because it empowers our product owners to own the entire customer satisfaction workflow, without the need for a developer to customize stuff. **What do you dislike about Appcues?** We wish the client API had a bit more options. If it worked like CrazyEgg, so we do not have to write hooks to call, that would be amazing. **Recommendations to others considering Appcues:** We found that empowering our extended product team with features that did not require huge tech knowledge was an amazing way to move tech out of the developer space and into the larger company. As a result, we get solutions that are more focused on the customers and let developer-centric. **What problems is Appcues solving and how is that benefiting you?** NPI we live and die by our NPI scores because it's the way we know that repeat customers are getting what they need. ### 39. Good technology to get you started and keep building **Rating:** 4.0/5.0 stars **Reviewed by:** Ville T. | Head of Design, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Appcues?** The ease of use makes creating content with Appcues really nice and encourages adding content. This customer support is also very fast, helpful and comes with good suggestions. **What do you dislike about Appcues?** As with all software, you will run into irritating limitations. Appcues does collect a lot of data that could automatically be turned into user attributes (like first login or visits per month) but they don't do that. Jumping between the build mode and the studio can also become very confusing at times. **What problems is Appcues solving and how is that benefiting you?** Automating user onboarding and informing users on new features. Keeping track of how features are bing used. ### 40. The best tool for connecting customers to value **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia C. | Head of Product Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2022 **What do you like best about Appcues?** I've been doing product marketing for 10 years and I've experienced a million different ways of approaching 'good' onboarding. But through it all, I have become a natural evangelist for Appcues. I have seen firsthand how powerful it is to equip product marketers with easy-to-use tools that puts them in the driver's seat of crafting memorable customer experiences. I love how easy it is to take an idea, build it, test it, and measure success - all without every asking a favour of my dev team. It's a win-win for everyone. **What do you dislike about Appcues?** Not sure if it's my browser/computer but I'm having a little bit of lag time trying to load different parts of the product lately. Could be just me though! That's all I can really think of - very minor! **Recommendations to others considering Appcues:** Start small, start somewhere. The power is in the quick and easy iteration of workflows! **What problems is Appcues solving and how is that benefiting you?** The beauty of our product, Lune, is that it's an incredibly powerful API-first approach to generating climate action through our business customers. However, if we threw all of that value at our prospects and customers from Day 1, we'd scare them all away. I'm using Appcues to figure out the right way to breadcrumb value to our prospects and customers, and to use data to lead us to evidence of the "aha" moment that customers need to experience as soon as they're in the Lune dashboard. So far we are off to a great start for testing our first hypothesis and I'm looking forward to iterating on this, and bringing those insights from Appcues into our sales narrative and brand positioning. ### 41. Easy to use, almost always achieves what I want to in my platforms **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Appcues?** The UI is super easy to use and intuitive. So straight forward to create the appcues without any training or experience. **What do you dislike about Appcues?** Identifying the root cause of errors in live appcues can be very difficult - the errors are very generic and sometimes I'm just not able to work it out. If there were some suggestions on how to resolve an issue being experience in an appcue, that would really elevate the experience further. **What problems is Appcues solving and how is that benefiting you?** Easily put up messaging on my platforms without needing release or deployment. Also tracking the usage of these messages provides valuable insights for us, and how these integrate into our other software is amazing. ### 42. Super easy-to-use tool for onboardings, feature announcements, and surveys **Rating:** 4.5/5.0 stars **Reviewed by:** Eugenia C. | Ms, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Appcues?** You don't have to depend on a development team to launch content in your application with the help of Appcues. We are able to collect feedback from our users, increase the adoption of new features, onboard users to the application - all that with a small team that is independent of development releases. The only thing you would need development's help with is custom CSS selectors for tooltips. Once you have them, you can experiment and iterate on your content as much as you want. The design capabilities are also great and the audience targeting rules are quite flexible! **What do you dislike about Appcues?** I wish it had alerts for when a flow is facing a lot of issues (not showing). And I wish it was easier to localize checklists. **What problems is Appcues solving and how is that benefiting you?** We are launching feature onboardings, announcements, and surveys. It's easy and quick to create content in Appcues that will look awesome, launch it and collect results. ### 43. Solid support response and success resources **Rating:** 4.5/5.0 stars **Reviewed by:** Daphne C. | Senior Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Appcues?** As a person who wears many hats for our startup's product team, digital product adoption is probably the role where I have the least experience. I am not using it every day, so I need to be able to jump in, get some work done quickly, and move on. I feel that getting used to Appcues has been easier since reaching out to support-- I have been provided great support from Appcues. The support team is incredibly helpful, responsive, and resourceful. In response to my queries, they help me with helpful tips and insights that I haven't figured out on my own. They also listen and appreciate it when I have concerns. As a result, I'm feeling more confident with Appcues every day I use it. **What do you dislike about Appcues?** When looking at the list of flows, I'd like to have more visibility to the step content (currently I can see thumbnails with tiny unreadable text) so that I can do a quick evaluation. And even better, if I could make changes to the actual content quickly without having to open it in the plug-in, that would be delightful! Also, troubleshooting flow issues can be problematic, especially when matching steps in a complex multi-state flow. It is hard to decipher what went wrong during those times. The plug-in overlay sometimes prevents me from targeting elements on the bottom edge (even after I collapse the bottom menu) and it is not clear how to ensure that the next step will appear when it is supposed to. I'm hopeful though. Over the months, I've seen a lot of improvement, so in due time I think that some of the glitches and annoyances will be addressed. **What problems is Appcues solving and how is that benefiting you?** We're still getting to know Appcues and building out our first new user sequence. We have successfully pushed content about releases, and we notified customers about some issues without involvement from the engineering team. This saves us a lot of time and resources. Prompts we display for our customers to give feedback are getting some results, but we're still early in the process and don't yet have much to report. Getting insights about what users are adopting from the tracking function is helping us too. ### 44. I worked with the Appcues API as a data engineer and there were a few things I'm not satisfied with. **Rating:** 3.0/5.0 stars **Reviewed by:** Nóra A. | Data engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Appcues?** Appcues seems all in all decent for its purpose, but there are a few smaller issues with it. The GET endpoints are all straightforward and simple to use. Actually, I'm quite happy with all the CRUD functionalities, but not with the Bulk exports. **What do you dislike about Appcues?** The API documentation is not transparent when it comes to the format of the Bulk data export. Also, it is quite ridiculous that the Bulk data export URL is sent only via email. The purpose of the API should be to allow an automated way to interact with Appcues, but instead, the response is sent by email. **What problems is Appcues solving and how is that benefiting you?** As the description states, Appcues is an in-app user engagement platform meant to empower non-technical colleagues, which it does, I'm interacting less with the analyst/business side though. ### 45. Appcues allows me to truly see how my clients feel about our product **Rating:** 5.0/5.0 stars **Reviewed by:** Cody L. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Appcues?** Clean and simple to use UI, and it allows me to be far more proactive in my role as a CSM. **What do you dislike about Appcues?** Doesn't seem like we can filter NPS by who the customer is assigned to, **What problems is Appcues solving and how is that benefiting you?** Appcues is the best NPS tool on the market ### 46. The easiest way to share product information! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna S. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2022 **What do you like best about Appcues?** I love that Appcues makes it so easy to set up a new feature alert. Every step is very straightforward, even for someone like me who was just learning Appcues for the first time. It's easy to test your flows to make sure everything looks good before it goes live, and is easy to track progress as well. I had no idea you could do so many cool things with a program like this! **What do you dislike about Appcues?** Nothing really comes to mind, as my experience so far with Appcues has been nothing but simple and beneficial. I guess if I had to think of something it would be to watch a little intro training video on how to set up a flow but this may already exist and I am just unaware of it. **What problems is Appcues solving and how is that benefiting you?** As a Product Marketing Manager, I am using Appcues to let our platform users know about cool new features or solutions as they come available. I have created a few different slideout flows announcing things like our new Segmentation method or our new charting features, and am able to link them directly to a page where they can learn more about those features. The pop-up feature is great because all users will see it as they log onto our app, making it hard to miss. And the best part is being able to track how many users have seen it/clicked on it. ### 47. User friendly tool, perfect to engage with customers in app **Rating:** 4.0/5.0 stars **Reviewed by:** Ana Maria O. | Product Marketing France, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Appcues?** UI is friendly, intuitive and multiple visual options (tooltip, slider, etc) **What do you dislike about Appcues?** localising content is too time consuming and not too efficient **What problems is Appcues solving and how is that benefiting you?** Communicating with users, improving product adoption, increasing engagement ### 48. Very easy way to capture user feedback and inform users of new features without massive app rework **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Appcues?** I like that I can use the parameters stored inside of my app to trigger users to interact with the app. As an app creator, this is super helpful because I can prioritise engineering resources on building out the app, not on building out app interaction features (at least in the short-mid term). **What do you dislike about Appcues?** Engineering has to manually define which parameters can be passed to AppCues, which can sometimes mean that things are not available when trying to create an app cue. Being able to share the correct property to the engineer, directly from inside the app cue could be helpful here. **What problems is Appcues solving and how is that benefiting you?** I have the problem that users have no way of knowing when there is a new version of the app available in the App Store. By using an App cue, I can inform the users that have already installed that app that there is a new version available at their next log in. ### 49. Great tool for better understanding User Base **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Appcues?** The NPS survey is an important way to track how users are reviewing your products. This ties into company OKRs and is a metric used by our product and CS teams. We also use the flows for user onboarding or create hotspots that help users get additional information about a feature they want to try. I am also a big fan of event tracking, as we consistently learn new details about our users. **What do you dislike about Appcues?** It can be difficult to figure out how to use some of the features, for example, the user segments - we weren't able to map these very well, so the data is not consistent enough for us to use. However, there are other features that more than makeup for it, event tracking for example (they have a newer manual click way to set these up so it doesn't require any engineering). **Recommendations to others considering Appcues:** It's relatively easy to install and get going. We first tried to use Appcues when it was a little early - we didn't have enough users to get value out of their offering, so we stopped using them and started using them again when we had enough traffic to really be able to learn from the analytics. **What problems is Appcues solving and how is that benefiting you?** We are identifying user pain points, for example, when users initiate a workflow, what percentage of them are able to complete the rest of the steps? If all is working well, and the UI is clear for our users, we should see a consistent line across the board. We know if any given step seees a dropoff in users who successfully completed it, that there was something problematic or difficult that needs to be addressed. ### 50. User Friendly, Great Interface, Quick way to engage with your customers! **Rating:** 4.0/5.0 stars **Reviewed by:** Shawn M. | Head of Customer Support, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Appcues?** I like how easy it is to set up new flows on here. The interface is very user-friendly and the docs are very resourceful, especially for someone who had little experience with this type of software. I also love that NPS is incorporated into the product. This allowed us to pull in loads of great feedback from our customers, specifically on product features and functionality. I also really enjoy t **What do you dislike about Appcues?** I dislike that there is no mobile sdk yet. **What problems is Appcues solving and how is that benefiting you?** Product adoption and user onboarding. I've noticed we can leverage this tool at different stages in the user journey to guide users towards desired product usage and foster better knowledge of the product and it's functionality. ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment - [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-25+06%3A27%3A10+-0500&secure%5Bsession_id%5D=a1672f43-b1fb-4ab1-8639-dc2b84ada0ba&secure%5Btoken%5D=156f832c35477794953d688604310c508e94beba577390e456be6c022daa43dc&format=llm_user) ## Appcues Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (562 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,725 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews)