Appcues Reviews & Product Details

Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale.

Product Website

Seller

Appcues

Discussions

Appcues Community

Languages Supported

English

Product Description

Build a personalized user onboarding experience that welcomes, educates and drives users to take action. Then watch your user-base soar.

Overview by

Eric Keating

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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Appcues Integrations

(6)

Verified by Appcues

Appcues Media

Your best channel for engagement is your app. Deliver native-looking messages, tours, and checklists in your web and mobile apps to onboard, activate, and engage users—right where they are.

Respond to what users do in your product with automated, real-time workflows. Combine in-app messaging, email, and push notifications to create connected, multi-channel experiences that keep users engaged and moving forward.

Send emails that feel personal and perfectly timed with our easy, intuitive builder. Automatically deliver messages that respond to user actions—from warm welcomes to timely nudges and re-engagement.

Keep mobile users engaged with targeted push notifications that do more than ping. Easily create messages that grab attention, guide users back to your app, and drive lasting action.

Capture important events to see what users are doing and trigger personalized experiences that drive engagement—all without relying on developers.

Get all the insights you need in one place—see what users are doing, how your messages are performing, and the impact your campaigns have on driving goals and behavior.

Official Downloads

(5)

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How GoToWebinar used Appcues to increase activation and user engagement

Vidyard uses Appcues to optimize new user activation and time-to-value

Interactive Demo

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Colin Y.

Customer Experience Copywriter

Mid-Market (51-1000 emp.)

10/10/2024

"Appcues is a fundamental tool for my role"

4.5/5

What do you like best about Appcues?

I like the customization of Appcues flows and the fact that I don't need to rely on devs for making quick and effective changes to our platform. Appcues support has been very helpful and responsive to all of my requests. I haven't had a single negative experience with Appcues support. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

I dislike how Appcues isn't optimized for clients who have a large number of flows. It's hard to stay organized with the current Flows tab. It would be helpful to have buckets or folders with sub-folders to keep flows in (I'l often have a overarching campaign with different regional and persona-based flows within it). Review collected by and hosted on G2.com.

Joe F.

Product Manager VAT Connect

Mid-Market (51-1000 emp.)

1/2/2024

"Easy to use but some of the features could be a bit better and more responsive"

4/5

What do you like best about Appcues?

Ease of use, when implementing user guidance and on-screen prompts it's easy to use, I really like the Chrome plugin Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The UX could be better - finding certain features can be difficult at times Review collected by and hosted on G2.com.

Gavin S.

Marketing Strategist

Small-Business (50 or fewer emp.)

4/30/2025

"Great experience"

5/5

What do you like best about Appcues?

Appcues works amazing on our application and is easy to learn Review collected by and hosted on G2.com.

What do you dislike about Appcues?

There is not many downsides to appcues that I have found Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/31/2025

"Appcues is a user guidance tool that provides great in-app experience for application navigation."

4.5/5

What do you like best about Appcues?

The tool provides an intuitive interface for building workflows. Its user-friendly builder and sophisticated audience targeting capabilities make it an excellent solution. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The application may occasionally fail to detect issues in certain areas. However, in most instances, these problems can be resolved with assistance from the Appcues support team. Review collected by and hosted on G2.com.

Christopher M.

Software Engineer

Enterprise (> 1000 emp.)

10/10/2024

"With AppCues, we can quickly and easily provide useful content to help our customers."

4.5/5

What do you like best about Appcues?

- Many parameters for effective audience targeting

- Good online documentation

- Good support (dedicated Slask channel for quick questions and asnwers)

- Enables two-way communication with our customers, allowing us to receive feedback as well as offer them content.

- Great chrome plugin that helps with building Appcues content and troubleshoot.

- Dashboard with flow analytics Review collected by and hosted on G2.com.

What do you dislike about Appcues?

- Missing the ability to skip/select a different flow stage depending on certain conditions.

- Sometimes the flow can be slow, with the next step taking 1 or 2 seconds to be displayed.

- Managing domains list in a small input text is not confortable. Review collected by and hosted on G2.com.

Pammie S.

Senior Product Director

Mid-Market (51-1000 emp.)

7/26/2023

"Easy to use and great customer support"

5/5

What do you like best about Appcues?

The product is so flexible and their team is really responsive. There's been a bunch of new features released since we've had it and it's been an incredibly useful product for us. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

There isn't really anything I dislike, I would like the Salesforce and Slack integrations to work a bit differently but overall we've been able to adapt to what we need. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

3/6/2024

"Great in-app experience tool"

4/5

What do you like best about Appcues?

Being able to send emails directly from the platform, something you previously needed another platform for Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Provide better out of the box components and personalization Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

9/6/2024

"Game-Changer for User Onboarding and Engagement"

5/5

What do you like best about Appcues?

What I really like about Appcues is how intuitive and easy it is to set up. It requires minimal involvement from our development team, which means the product team can quickly deploy in-app guides, surveys, and tooltips without any bottlenecks. The segmentation and targeting features are excellent, allowing us to create personalized user journeys that feel relevant and unique, significantly enhancing our overall user experience. Appcues also provides valuable data-driven insights that help us continuously refine and optimize our user flows. We can easily track how users interact with the guides and make informed adjustments accordingly. Additionally, the seamless integrations with our existing tech stack, including Jira and Slack, ensure that our teams stay in sync, which has been crucial for troubleshooting and product updates. The customer support has been excellent so I'll be using Appcues in the future no matter the project. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

While Appcues provides a solid set of templates, having more design flexibility and customization options would be a welcome improvement. We often find ourselves wishing for greater control over the appearance of modals and tooltips to better match our branding and user interface. Additionally, while the tool is fantastic, the price can be a bit high for smaller teams or companies that are just starting out. A more flexible pricing model would make it more accessible for businesses that are scaling their onboarding efforts and may not yet have the budget for higher-tier plans. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

1/6/2025

"Appcues offers a robust system and can integrate well with Salesforce"

4.5/5

What do you like best about Appcues?

I enjoy how easy creating the flows are. You can segment out audiences, the onboarding process to help users get settled is top notch. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Though it is easy, sometimes it can be tricky to know what flow to use when certain elements in your website pop different. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care

Mid-Market (51-1000 emp.)

10/26/2024

"Driving adoption has never been easier"

4/5

What do you like best about Appcues?

- Implementation was light weight and quick to complete

- Support has been responsive and timely

- Appcues has allowed our Product Team to quickly create onboarding flows, gather user feedback, and drive adoption without requiring support from our Technology partners

- We've been able to drive adoption of brand new experiences and core functionality without putting additional burden on our internal associates to provide customer support

- Appcues roadmap has delivered multiple features this year that has made the product even easier to use and much more feature rich Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The reporting and analytics are lacking in some areas Review collected by and hosted on G2.com.