Appcues Reviews & Product Details

Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale.

Product Website

Seller

Appcues

Discussions

Appcues Community

Languages Supported

English

Product Description

Build a personalized user onboarding experience that welcomes, educates and drives users to take action. Then watch your user-base soar.

Overview by

Eric Keating

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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Appcues Integrations

(6)

Verified by Appcues

Appcues Media

Your best channel for engagement is your app. Deliver native-looking messages, tours, and checklists in your web and mobile apps to onboard, activate, and engage users—right where they are.

Respond to what users do in your product with automated, real-time workflows. Combine in-app messaging, email, and push notifications to create connected, multi-channel experiences that keep users engaged and moving forward.

Send emails that feel personal and perfectly timed with our easy, intuitive builder. Automatically deliver messages that respond to user actions—from warm welcomes to timely nudges and re-engagement.

Keep mobile users engaged with targeted push notifications that do more than ping. Easily create messages that grab attention, guide users back to your app, and drive lasting action.

Capture important events to see what users are doing and trigger personalized experiences that drive engagement—all without relying on developers.

Get all the insights you need in one place—see what users are doing, how your messages are performing, and the impact your campaigns have on driving goals and behavior.

Official Downloads

(5)

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How GoToWebinar used Appcues to increase activation and user engagement

Vidyard uses Appcues to optimize new user activation and time-to-value

Interactive Demo

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Val G.

Customer Marketing

Small-Business (50 or fewer emp.)

1/9/2025

"Powerful and marketer-friendly"

5/5

What do you like best about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The builder is a smooth experience and I can see exactly what the flow looks like in our product *before I go live*. Most of all, I really appreciate that Appcues takes very technical aspects and makes it friendly for those of us with less technical aptitude. I understand CSS and HTML well enough but I can't write code and Appcues allows me to "write code" without writing code. It's saving my engineering team tons of time, I can test and iterate all on my own, and we're engaging our audience in ways we weren't able to before.

Getting started was simple and Appcues definitely dog-foods their own product which not only helps me learn how to use their product, it also gives me ideas of what I can do inside of mine!

Right now I'm in Appcues every day as I'm just getting setup but I can see how I'll become a daily user moving forward. It's just too easy to update and change things.

The integration with Hubspot is crucial for our marketing team too. I haven't dug into this as I'm still building our flows out but I can see where event tracking and triggering emails will help us connect with our customers wherever they are. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The only thing I don't like so far is that I'm on an account with certain limits (like my number of segments I can target) and I want to upgrade sooner than I thought I'd have to. So now I have to go ask for more budget! Review collected by and hosted on G2.com.

Verified User in Computer & Network Security

Mid-Market (51-1000 emp.)

10/22/2025

"Excellent Support and Ease of Use, But Needs More Customization"

4.5/5

What do you like best about Appcues?

Simple to use, amazing Customer Support that were supper helpful during the integration and helping us finding solution to some of our edge cases. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The different features/products capabilities and data insights are not aligned, not enough customization capabilities. Review collected by and hosted on G2.com.

Patricija P.

Product Manager

Mid-Market (51-1000 emp.)

5/30/2025

"Easy to use"

5/5

What do you like best about Appcues?

Very intuitive product - easy to create in-app messages. Support is very responsive. They have an excellent educational center, which helps me immensely. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Could have a bit more customisation on flows (such as the time when I want a message to appear), but this is like looking for a needle in a haystack Review collected by and hosted on G2.com.

Lucas K.

Sr. Product Marketing Manager

Small-Business (50 or fewer emp.)

4/30/2025

"Very user friendly and flexible"

4.5/5

What do you like best about Appcues?

What you see is what you get. The chrome add-on builder tool is exactly what our team was looking for in terms of creating new experiences - and it also allowed us to get a sense for the platform before we bought. The analytics and A/B testing features are also giving us exactly what we need. We're new to the platform but so far, so good! Review collected by and hosted on G2.com.

What do you dislike about Appcues?

We don't have access to the same analytics functionality in our launchpads - which would be nice to have. Review collected by and hosted on G2.com.

Dallas M.

Product Manager - Senior Curriculum Developor

Mid-Market (51-1000 emp.)

2/11/2025

"Solid Product That's Still Evolving"

4/5

What do you like best about Appcues?

Appcues provides me with:

- A smooth user interface experience, especially for no/low code users

- Robust library of resources and help guides

- Both web and mobile messaging experiences

- Constant flow of upgraded features and new beta enhancements

- Plenty of templates and educational opportunities to improve my experience

- Rapid customer support

- Helpful onboarding team

- Web debugger is super helpful

- Lots of different messaging options Review collected by and hosted on G2.com.

What do you dislike about Appcues?

- The lack of screen directories on mobile makes it difficult to track unless you use external sheets

- The mobile experience needs some work, missing launchpads on mobile is painful

- The no-code experience doesn't always translate into reading elements easily

- The testing links used to preview flows and other creations is spotty

- The mobile testing debugger needs some work as it doesn't always function properly

- Implementation is completely dependent on your engineering team Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Appcues' primary purpose it to help us solve feature adoption and allow for less code dependent personalization experiences. This burden gets shifted to our product and marketing teams and takes the workload off of our development team. In addition, it adds a certain flair to our software/platform that makes it more appealing to customers. Review collected by and hosted on G2.com.

Mohamed ali A.

Growth Specialist

Mid-Market (51-1000 emp.)

7/10/2025

"Appcues, an all in one platform"

4.5/5

What do you like best about Appcues?

push notifications and workflows are amazing! Kudos to the team, it's easy to implement and use Review collected by and hosted on G2.com.

What do you dislike about Appcues?

we ran into some issues with localization in the past but we're all good now Review collected by and hosted on G2.com.

Robert B.

Marketing Operations Developer

Mid-Market (51-1000 emp.)

2/20/2025

"Appcues User Friendliness"

4/5

What do you like best about Appcues?

I like the drag and drop feature when building a pop up on our site. It is pretty user friendly and we are able to build what we want easily. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

I dislike the audience builder and the user lookup features. They are both pretty slow to populate and it takes a while to get a preview of what you are looking for. Review collected by and hosted on G2.com.

Akshay K.

Director of Product Marketing

Enterprise (> 1000 emp.)

2/27/2024

"Easy to use; brilliant support"

5/5

What do you like best about Appcues?

Workflows and email, mobile marketing are new features. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Native integrations still need a major overhaul. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

10/10/2024

"Support and billing could be better; lots of great features including ability to survey users"

3.5/5

What do you like best about Appcues?

The ability to survey users on our product. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Adding feature options for users. It's difficult to change the font. Review collected by and hosted on G2.com.

Natalia C.

Product Manager

Small-Business (50 or fewer emp.)

9/24/2024

"Appcues allows Product teams to communicate with users easily and quickly"

5/5

What do you like best about Appcues?

As a Product Manager, I can publish initiatives to my users with very little help from engineering or design. It allows me to communicate with users, segment the content I want to display, keep track of it, and has opened up a new way for us to reach out to users within our product. It is great that I always get a quick response from the Appcues team whenever I reach out. We're starting to use Appcues more for our user research strategies. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Sometimes it's hard to understand what the impact of some settings will represent to a flow, like how I can show it repeatedly. It is also hard to create surveys within Appcues without the need for devs or a third-party app. Additionally, other colleagues constantly ask me if we can create buttons in our product with Appcues, and I always have to find other workarounds for their requests. It can also be frustrating that only one NPS survey can be live at once, there need to be at least 2 or more running so we can show them on our different platforms/products. Review collected by and hosted on G2.com.