--- title: Appcues Reviews meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 357 reviews by the users' company size, role or industry to find out how Appcues works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 357 scale: '5' date_modified: '2026-07-20' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 357 ## About Appcues Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what's underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide. ## Appcues Pros & Cons **What users like:** - Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. (37 reviews) - Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. (16 reviews) - Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. (15 reviews) - Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. (15 reviews) - Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. (6 reviews) - Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. (6 reviews) - Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. (6 reviews) - Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. (5 reviews) - Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Intuitive and Flexible Onboarding with Appcues **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** I love how Appcues efficiently supports building onboardings, walkthroughs, and surveys while also tracking events. Its intuitiveness is a significant advantage, making it easy to use, which enhances our ability to onboard users quickly and gather their feedback efficiently. The flexibility of Appcues stands out because it allows me to cater to various product requests and create different flows and surveys, adapting them seamlessly to different topics and pages as needed. I appreciate that the initial setup of Appcues was very convenient and straightforward, and having the opportunity to review the setup with the Appcues team further added to the ease of adoption. Overall, I find Appcues to be exceptionally valuable, especially after comparing it with other products like Gainsight, and I can confidently recommend it to friends and colleagues. **What do you dislike about Appcues?** I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something breaks during a flow. An email notification system that specifies which flow and at what stage the error occurs would be beneficial. **What problems is Appcues solving and how is that benefiting you?** I use Appcues to efficiently onboard users, gather their feedback, and track events. Its flexibility allows me to create diverse flows and surveys tailored to different topics, while its integration capabilities enhance our processes. ### 2. Outstanding Customer Support Sets Appcues Apart **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2025 **What do you like best about Appcues?** The Customer Support team is absolutely the best thing about Appcues. They always take you seriously, and escalate to the Tech Support team when needed, to give you the best possible solution. They also work based off of user feedback, so everything you input, they take into consideration as a future improvement. There's a lot of possibilities with the features they offer, I really like their product offering as it's in-product and out-of-product, with the same user base. So it's easy to keep an overview what you're sending to whom, and what they've already received. I use Appcues weekly, if not daily (depends on projects). **What do you dislike about Appcues?** Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your working hours, being based in the EU. Localisation is also not available in all features, or the way to use it can be a bit more tedious. **What problems is Appcues solving and how is that benefiting you?** We're using Appcues to engage with our users within our product(s). Tell them about new features, onboard new users, and re-engage existing users. Among others. ### 3. Versatile tool for tooltips and in app guides **Rating:** 4.5/5.0 stars **Reviewed by:** Morgan K. | Growth Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Appcues?** New workflows, UI updates, Dynamic flows **What do you dislike about Appcues?** Appcues used to be really buggy but it has come a long ways. I'd love to continue to see performance improvements. Also, they started enforcing more pricing/team size limits which wasn't ideal. **What problems is Appcues solving and how is that benefiting you?** We needed to help users get to a quick activation point. The existing code we had was too hard to update. This moved the onboarding from the developers hands to the hands of marketers and growers ### 4. Solid Product That's Still Evolving **Rating:** 4.0/5.0 stars **Reviewed by:** Dallas M. | Product Manager - Senior Curriculum Developor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Appcues?** Appcues provides me with: - A smooth user interface experience, especially for no/low code users - Robust library of resources and help guides - Both web and mobile messaging experiences - Constant flow of upgraded features and new beta enhancements - Plenty of templates and educational opportunities to improve my experience - Rapid customer support - Helpful onboarding team - Web debugger is super helpful - Lots of different messaging options **What do you dislike about Appcues?** - The lack of screen directories on mobile makes it difficult to track unless you use external sheets - The mobile experience needs some work, missing launchpads on mobile is painful - The no-code experience doesn't always translate into reading elements easily - The testing links used to preview flows and other creations is spotty - The mobile testing debugger needs some work as it doesn't always function properly - Implementation is completely dependent on your engineering team **What problems is Appcues solving and how is that benefiting you?** Appcues' primary purpose it to help us solve feature adoption and allow for less code dependent personalization experiences. This burden gets shifted to our product and marketing teams and takes the workload off of our development team. In addition, it adds a certain flair to our software/platform that makes it more appealing to customers. ### 5. Support and billing could be better; lots of great features including ability to survey users **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Appcues?** The ability to survey users on our product. **What do you dislike about Appcues?** Adding feature options for users. It's difficult to change the font. **What problems is Appcues solving and how is that benefiting you?** Communicating changes to our platform and also collecting information from users on what they liked best, wanted to change, or needed. Allowing users to give feedback on new products. ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment - [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628651&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+14%3A56%3A46+-0500&secure%5Bsession_id%5D=fee6f9d2-0d6e-4821-8d90-ee5deb8073a0&secure%5Btoken%5D=68b4d3a64a7184b09992921867d13d4ecdfb87f4618e5629c145340f89af3806&format=llm_user) ## Appcues Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (561 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,722 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,784 reviews)