--- title: Appcues Reviews meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 358 reviews by the users' company size, role or industry to find out how Appcues works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 358 scale: '5' date_modified: '2026-07-22' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 358 ## About Appcues Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what's underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide. ## Appcues Pros & Cons **What users like:** - Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. (37 reviews) - Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. (16 reviews) - Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. (15 reviews) - Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. (15 reviews) - Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. (6 reviews) - Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. (6 reviews) - Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. (6 reviews) - Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. (5 reviews) - Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Complete **Rating:** 4.0/5.0 stars **Reviewed by:** Pilar d. | Product Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** Easy to use, great preview experience. Exactly how my flow will be seen :) **What do you dislike about Appcues?** New UX, I prefered the old one. This is more complicated, but you adapt fast. **What problems is Appcues solving and how is that benefiting you?** Appcues helps our platform communicate with our clientes. From product tours to adoption campaigns, we can easily reach them through a variety of communication styles, from modals to slideouts. And it is a super complete tool, with surveys, images, etc. ### 2. Super easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Appcues?** The visual editor is very user-friendly. Building a Flow is so simple compared to what we used to have with another software that required us to know HTML. Tracking clicks within Flows and within our own software is super simple. We're a month into using it and as we get more comfortable with it (it is very different from what we were using previously), we're seeing more and more time savings. Getting ramped up was really simple, too. And the support we've gotten and continue to get is super responsive and helpful. **What do you dislike about Appcues?** There are some things we were able to do with our old personalization software that we can't with Appcues, like embedding messaging on our pages, so that it looks like it's part of the site. Targeting Flows is different than we're used to in some ways, but that's more change management on our side of things. It's largely similar to what we've done before, as in they aren't doing anything too crazy. **What problems is Appcues solving and how is that benefiting you?** Our old personalization software had become more of a hinderance than a help. We were looking for a visual editor that works. We were also looking for something that allowed us more robust messaging possibilities, including making new customer onboarding more easy to create. Appcues has ticked all those boxes. We're still discovering cool ways that Appcues can help us that we just didn't have before. ### 3. Great for NPS, helping users learn and running experiments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Appcues?** I primarily leverage Appcues for running in-app surveys and NPS, and the platform makes this incredibly easy. In addition, I run Appcues integrated with Amplitude; this enables the bi-directional flow of events that helps in two ways. First, the event data from Amplitude allows for very specific NPS and Flows targeting; second, having the Appcues data in Amplitude makes it very simple to analyze the survey results in-context with user behavior. **What do you dislike about Appcues?** Appcues is looking at adding support for e-mail. If Appcues had email-based NPS then our company could leverage a single platform. This feels like a simple addition that we first requested almost two years. Another great enhancement would be a smoother survey experience; currently, the presentation layer is very basic. **Recommendations to others considering Appcues:** Know the problem you're trying to solve. Appcues isn't a product analytics tool. **What problems is Appcues solving and how is that benefiting you?** In-app NPS is number one. NPS data is crucial, and the Amplitude integration allows us to create very targeted cohorts that then influence outreach. Further, the in-app surveys have helped test product enhancements that prioritized new features that we didn't think were of high value; data-driven! In addition to helping with the roadmap, having the survey data within the app saved us weeks or months of manual effort. ### 4. I like the app but there's a lot of UX issues with the routing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about Appcues?** The builder and the easy of use when creating templates **What do you dislike about Appcues?** The fact that the settings page isn't the first page you click on when you navigate to a flow. That throws me every time **What problems is Appcues solving and how is that benefiting you?** Teaching users how to use features. I would like to see some sort of AI builder, maybe it could suggest tags of tabs/buttons with some dummy content. ### 5. Very Happy - definitely recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Appcues?** Love Appcues! I just wish I had more time to spend on it! I found the system easy to use and implement in our system stack. Really quick and straightforward integration with our CDP and other systems. Setting up things like flows and modals is super quick and easy, and the targeting and general functionality are great. Appcues support is extremely helpful and quick to response, and they have a huge range of knowledge articles that are super useful and really easy to understand. **What do you dislike about Appcues?** Sometimes finding the right/unique element to attach a step of a flow to can be a bit challenging, but this could just be the nature of our app. Not sure this is an Appcues fault! **What problems is Appcues solving and how is that benefiting you?** In-app guidance for things like onboarding as well as highlighting new features, and NPS scores. Really helps us optimise and speed up our onboarding process and enhances PLG. ### 6. A one stop shop for onboarding and in-product messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about Appcues?** Appcues makes it fast and easy to ship polished in product messages **What do you dislike about Appcues?** While the features can be extensive, sometimes things just don't work. Thankfully, they're always there to help and you can leverage their handy debugging tools to self-diagnose problems. **What problems is Appcues solving and how is that benefiting you?** Helping onboard new users as well as engage and inform existing users ### 7. Great onboarding and support **Rating:** 4.5/5.0 stars **Reviewed by:** Caity S. | Product Experience Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Appcues?** It was a great onboarding experience. I felt supported throughout the whole implementation process and beyond. They really care about your success with Appcues. **What do you dislike about Appcues?** It was a bit of a process getting Appcues up and running, but that was due to how our domains were set up. **What problems is Appcues solving and how is that benefiting you?** Being able to communicate directly to our users for new product features, usability and feedback. ### 8. Very powerful and intuitive tool for creating guided user tours etc. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** With the ability to create product tours off the actual application, the tool is foolproof and intuitive. The support is outstanding, and easy to integrate with other tools such as analytics. Design and writing product tours is straightforward. **What do you dislike about Appcues?** There isn't actually something I dislike. For an improvement though, it would be to make it easier to whitelist a new test site. **What problems is Appcues solving and how is that benefiting you?** Appcues make it really productive to design and write product tours, announcement, survey, banners, etc. ### 9. Great tool for product marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Appcues?** Easy to publish flows and segment them for specific audiences. Banners are great, too! **What do you dislike about Appcues?** Metrics and reporting feel limited. I would love it if there could be better visualization in the reports. **What problems is Appcues solving and how is that benefiting you?** New users education (onboarding), announce and launch new features, NPS ### 10. Quick & easy to publish useful content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Appcues?** Pushing messages quickly to specific groups of people. The UI allows for easy tracking & reporting. Chrome plug-in is easy to set up & use. Good customer support when I need it **What do you dislike about Appcues?** WOuld be nice to customise pop-ups more. NPS survey over more time periods. Sometimes doesn't work across all devices & browsers. **What problems is Appcues solving and how is that benefiting you?** Quick notifications when things go wrong Marketing campaigns NPS tracking ### 11. Good messaging platform for onboarding, adoption, expasnion **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Appcues?** Interface for building modals is relatively straightforward and easy to produce well designed appcues. **What do you dislike about Appcues?** Targeting and tracking could use work. Segment builder could use UX improvements. Tracking and A/B testing leaves a lot to be desired. **What problems is Appcues solving and how is that benefiting you?** We need to get our customers expanding and appcues allows us to put contextually relevant messages in front of our customers for expansion. ### 12. Intuitive tool with room for more customisation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Appcues?** Appcues offers an intuitive, user-friendly interface that makes it easy to create and deploy modules with minimal hassle. The straightforward design allows for quick implementation. **What do you dislike about Appcues?** While the tool is fantastic overall, I'd love to see a wider variety of pre-built, best-practice templates. More options would allow us to get even more creative and save time on setup. **What problems is Appcues solving and how is that benefiting you?** In-platform notifications and messages, plus product walkthroughs of new features. ### 13. Game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar M. | Director of Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Appcues?** Easy integration, flows and tracking. We were happy with the product, but when they released Event Explorer, that took the product to the next level. **What do you dislike about Appcues?** I can't say any negative about the product. **Recommendations to others considering Appcues:** Our onboarding specialist was really familiar with the product and was able to help us set goals that forced us to take advantage of their awesome tool. We reviewed other products in this space and decided to give Appcues a shot because their feature more that exceeded our needs and the price was more than reasonable compared to other products. **What problems is Appcues solving and how is that benefiting you?** Product highlights and interactive training. ### 14. Great product and even better customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** We are a large software company and use appcues to send out in app notices. Appcues makes this easy and customer support is always very helpful. **What do you dislike about Appcues?** All good. Nothing i don't like about the product. **What problems is Appcues solving and how is that benefiting you?** Getting important info to our users ### 15. Appcues Simplifies In App Customer Communication **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Appcues?** Appcues shines in its ability to simplify in-app messaging, making customer onboarding and communication through the use of powerful customer segmentation capabilities. Once implemented into your product, the standingup workflows/in app promots thorugh devless functions enables product experimentation and fulfulls use cases previously fulfulled by engineering teams. **What do you dislike about Appcues?** No major drawbacks. The product team continues to prioritize features we have expressed an interest in. **What problems is Appcues solving and how is that benefiting you?** Onboarding workflows, in app customer messaging, etc. ### 16. A simple tool to engage and activate your users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Appcues?** The possibility of creating content and publishing it without development effort. **What do you dislike about Appcues?** Nothing. There are so many possibilities that will require some time to find the right ones. **What problems is Appcues solving and how is that benefiting you?** Generate awareness for our users about the benefit of our product ### 17. Appcues allow us to test and experiment faster and without development dependecy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Appcues?** I love how easy it is to use, it's friendly and relatively easy to explain and use for all of our team, I love being able to create audiences and the amount of customization we can do through our app events, we haven't used appcues only for what it is conceived we have pushed it's limits and its flexibility allowed us to create one of our biggest projects so far to test our hypothesis before building in house **What do you dislike about Appcues?** There are a couple of things that I've noticed. 1. Not being able to create "projects" or folders to organize our work better, so far we've over 50 flows, and most of them could be grouped into bigger projects to navigate a little bit easier 2. The options for forms are limited (would love to have dropdowns) 3. Adding images is good, but the lack of customization can be a problem depending on what we're trying to do 4. We did some integrations between our platform and appcues, and we had to navigate through appcues requirements, such as - the end of a form needing to be the "next step" which might seem silly but it created a lot of trouble for us 5. Some of our banners and pins had experienced bugs such as not always showing, or they don't take our established styles correctly **What problems is Appcues solving and how is that benefiting you?** The bigger problem that it's solving at the time is the ability to create experiences to test our hypothesis before committing our development team to building. ### 18. Very useful tool to engage with users, easy to use and deeply integrated with Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Simone P. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Appcues?** mixpanel integration, easy to use builder for the content, ease to install, has the flexibility to cover any use case I can think of. Great and fast customer support. **What do you dislike about Appcues?** it makes the creation and pubblication of content so easy that it's very likely that you biuld too much and risk to spam / lose control of everything you shoot to the users **What problems is Appcues solving and how is that benefiting you?** Appcues is solving the problems of feature and product onboarding, in-app support to understand better the interface, tailored product communication for new launches. ### 19. Useful pice of software, lacking in some areas **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Appcues?** Appcues is super easy to understand and implement, they have great onboarding as you'd expect and loads of great articles to get you moving along and making the most out of the product. The team at Appcues are always very responsive and friendly whenever I've had to speak with them. Two features I particularly like are Checklists and NPS. I use the tool every day to check on how users are getting on and this is made particularly easy by the dashboards provided in the product. Integrating the product was a quick any easy process, it's also very simple to send data over to the product to create more meaningful segments. **What do you dislike about Appcues?** With the flows, it is often very difficult to get them working in the way you want them to. Our team often has to find workarounds to get things working how we would like. Some of the features in the product feel a little neglected, for example, the pins feature cannot use the custom fonts you've set in the theme. **What problems is Appcues solving and how is that benefiting you?** User onboarding and adoption. It's helping users the most out of our product sooner. ### 20. Stable Application, Excellent Support, Innovative Product **Rating:** 4.5/5.0 stars **Reviewed by:** MIchael E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Appcues?** It is feature rich for managing application notifications. Customer Support is great, the Application is stable, little downtime, and they are continuing to innovate and add new options. Ability to segement and create custom segmenting is great. **What do you dislike about Appcues?** Because there are so many features, it can be hard for a beginner team member. The analytics could be more robust. **What problems is Appcues solving and how is that benefiting you?** Notifying our users and presenting information to them. ### 21. My experience with appcues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** Personalization, Audience targeting and o **What do you dislike about Appcues?** Métrics could be better, more graphics and analysis. **What problems is Appcues solving and how is that benefiting you?** Feature releases, onboarding flows. ### 22. Good tool and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** The simplicity of creating flows and its tracking andmonitoring. Integrating appcues in my ebsite was also staright forward enough **What do you dislike about Appcues?** Nothing major to dislike. The app is good for my purposes. **What problems is Appcues solving and how is that benefiting you?** This app helps us create custom and complicated tutorials which would have been quite difficult otherwise ### 23. Appcues has been great for our company to explore new ways to engage with our current customers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Appcues?** We have a lot of different ways to show information to our users, and pick the frequency that we want to show it. Whether it's a single modal, a large flow, a checklist, or a campaign of different pieces of information, timed out how we'd like. Although I didn't set it up via our API/SDK, it's been very easy to use, and fun to learn. Our Success rep has been extremely helpful, and the support team is quick and responsive. **What do you dislike about Appcues?** Doesn't always work great, and we have to get creative to update flows and information to customers, as the SalesForce integration doesn't work in a way that's useful to us **What problems is Appcues solving and how is that benefiting you?** We use it to get in front of our users for onboarding, training, re-training, product annoucements, and tasks we want certain users to take. ### 24. Software is very buggy and they basically lied about pricing **Rating:** 1.5/5.0 stars **Reviewed by:** Cory M. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Appcues?** The software itself looks really cool when you're setting everything up. I don't know if it's because we're AngularJS or what but the software just rarely worked. We constantly had bugs and their customer support team could never figure out how to handle multiple page flows... most of my demos would only make it 1-2 pages and then just break. **What do you dislike about Appcues?** The customer service is basically pointless and I was completely lied to about my pricing. I paid $300 for the software (which rarely worked) for 3 months and then some guy randomly emails me and goes "hey you need to pay an extra $125 for checklists"... out of nowhere. There was no "try our checklists for 3 months" window or anything. I was shocked because checklists are such a core feature of this... all I need is flows and checklists... what do you mean I need to pay $125 more just to have your core feature? Anyways, I could go on and on about what a terrible business practice that was, but then I was charged another $299 a few days later and I emailed them saying that I wanted to cancel + get a refund for the charge that just happened because I was lied to about pricing and 50% of my modules didn't work. Instead of being a supportive/responsible company for having a broken product where they lied about pricing.. they just said "we don't do refunds". What an absolute joke and I will never be back. **What problems is Appcues solving and how is that benefiting you?** It was supposed to solve onboarding but any flow that had a multi-page walkthrough broke literally every time. I honestly think we LOST users by adding appcues because it made it look like our product was broken. **Official Response from Anna Casey:** > Cory, First and foremost, I want to thank you for taking the time to share your experience with Appcues. We deeply value feedback, both positive and constructive, as it helps us better understand the needs and concerns of our customers. I'm genuinely sorry to hear about the challenges you've faced with our software. We strive to provide a seamless experience, and it's evident that we fell short in your case. I'd like to address your concerns individually: - Technical Issues: We are aware that specific frameworks can introduce challenges. AngularJS can be one of them, but we're continuously working to improve compatibility. It's disappointing to know that your demos were breaking and that you weren't getting the assistance you needed. I'll personally ensure that our technical team is informed about this so we can address such situations more effectively in the future. - Pricing Concerns: Transparency is a priority for us, and it seems there was a misunderstanding about our pricing model. I sincerely apologize for any miscommunication or confusion regarding the additional charges for checklists. This feedback is crucial, and we'll be working to ensure our pricing is more clear and straightforward for all our customers. - Customer Service: Our aim is always to assist and stand by our customers. It's disheartening to hear that our team didn't offer the support you were expecting. Regarding refunds, we'll review our policy and how we communicate it, as it's crucial for our customers to feel valued and understood. Please know that your feedback is instrumental in driving positive change within our company. I'd love the opportunity to discuss your experience further and explore how we can make things right for you. Please feel free to contact me directly at anna.casey@appcues.com, and I'll ensure your concerns are addressed personally. Once again, thank you for your feedback, and I sincerely hope we can earn back your trust in the future. All the best, Anna ### 25. Great onboarding app! **Rating:** 5.0/5.0 stars **Reviewed by:** Stevie M. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Appcues?** 1) Easy to build appealing onboarding tour 2) Great tutorial 3) Robust analytics 4) Multiple built-in templates and different types of flows (tooltips, modal, etc.) **What do you dislike about Appcues?** 1) Relatively limited custom survey capability 2) Only one NPS survey 3) Initially difficult to use it with IFrame pages **What problems is Appcues solving and how is that benefiting you?** We use Appcues to help with the new customer onboarding experience. We just started using it and haven't realized the full potential yet, but we are very excited to see how this can become a great tool to improve the new user onboarding experience. ### 26. Fantastic Software **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Appcues?** The ease of use and on-boarding for the software were very easy. **What do you dislike about Appcues?** Pricing can be expensive especially for companies with large monthly active user base **What problems is Appcues solving and how is that benefiting you?** It allows us to onboard customers & users in a simple fashion. It allows us to A/B test different flows & messaging. ### 27. Appcues : A Game-Changer for Expensya **Rating:** 4.5/5.0 stars **Reviewed by:** azouzi m. | Growth Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Appcues?** Appcues' user-friendly interface , robust customization, and seamless integration and capabilities have significantly empowered us in crafting tailored user experiences. **What do you dislike about Appcues?** there have been occasional limitations in terms of complex customization options for highly specific user experiences. **What problems is Appcues solving and how is that benefiting you?** it has streamlined our user onboarding process by enabling us to create personalized, guided tours within our platform. This has significantly reduced user friction, leading to quicker adoption of Expennsya's functionalities and a smoother overall user experience ### 28. Life Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Appcues?** Easy to walk through for new people , and very supportive team **What do you dislike about Appcues?** Till now We are quite satisfying with Appcues and have no issue **What problems is Appcues solving and how is that benefiting you?** We are for now capturing Events for different -2 our flows and wants to drive a business on basis on that ### 29. A big win for our user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ed C. | Director of Agency Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Appcues?** The speed at which we can deploy JIT training to a mass group of users is unmatched. **What do you dislike about Appcues?** It's not as simple to create the flows as it seems at first blush. **What problems is Appcues solving and how is that benefiting you?** It allows us to help both engaged and disengaged users navigate our platform in unique ways, reducing inbound calls and increasing sales and utilization. ### 30. Great product and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Francesc B. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Appcues?** It's an intuituve platform, with everything you need to promote your products, we use it for onboarding, new features adoption, NPS, and tooltips and pins that allow our users to better use our sftwr. **What do you dislike about Appcues?** Sometimes, you need to follow a concrete way of working that does not make sense, and if you don't do it this way it does not work. As an example, you cannot set up directly with a trigger to not show again a flow when completed, you need to set up a new rule **What problems is Appcues solving and how is that benefiting you?** We are able to build an experience for our first time user, so they are helped in platform during their first steps. Aside of that we do promote everymonth our platform new features using AppCues ### 31. Great for UI experiments **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Appcues?** We have been using Appcues for UI experiments, obtaining user feedback and user testing recruitment. Customer support is great and they are always open about wanting feedback. Webinars and training are v helpful. It has allowed our devs to do more time-consuming tasks. **What do you dislike about Appcues?** For most value, it does need to work with other integrations and some of the design constraints/lack of other choices are frustrating but just requires more thinking. The help docs could do with a refresh to align with how people information-seek. **What problems is Appcues solving and how is that benefiting you?** Lessening smaller tasks for devs, allowing quick design iterations. ### 32. Easy-to-use In App Messaging Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tim A. | Sr. Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Appcues?** We've been using Appcues for a few years now and really like the simplicity of using the product, but that it still offers the flexiblity to customize the design so it can match our product's look and feel. **What do you dislike about Appcues?** The builder auto saves the Flows and then you can't easily undo changes if you were simply trying out some design or layout changes. I like that auto saves, but I wish you could easily undo changes incase you changed your mind. **What problems is Appcues solving and how is that benefiting you?** Getting information infront of our users in a targeted way and walking users through our product to help increase adoption. This helps us ensure timely communication to our users, and helps them learn of features they aren't currently leveraging. ### 33. Appcues super fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Marcia R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Appcues?** Everything! As a UX designer, I love the UI of Appcues and how easy it is to build and test flows, share them with stakeholders, and launch them when ready. The user segmentation and targeting are very specific and that is good for our needs! **What do you dislike about Appcues?** It took us awhile to define goals and understand the reporting, but once we were able to implement those it has been great. **What problems is Appcues solving and how is that benefiting you?** Appcues has reshaped how we handle user onboarding, collecting NPS, new feature launches and release updates, demos for prospective clients, help and support in the product and more! The integrations with our CMS have been so helpful and gets data to the various departments that need them. ### 34. Easy to use, efficient to launch, some customization allowed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Appcues?** AppCues has made getting messaging out to clients fast and seamless! AppCues is an easy to navigate platform that doesn't require a large dev lift. **What do you dislike about Appcues?** I wish there was a bit more customization to things like checklists and banners. Our internal design teams would love to update colors/theming on a more detailed level that matches our platforms. Not a show-stopper for us, just would be nice :) **What problems is Appcues solving and how is that benefiting you?** AppCues is helping clients complete self-service capabilities on our web platform ### 35. Customizable and advanced tool, yet so simple and easy to set up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** I absolutely love this tool! As a non-tech person fully responsible for managing Appcues for our product, it's been so easy to work with. What I like the most is the broad variety of design and logic, as well as the constant development and new improvements on their end. The support documentation is also very clear, and each time I was in touch with the Appcues Team, they've been very helpful and kind. **What do you dislike about Appcues?** Nothing to dislike. Naturally, they always improve their product and add new features, so it's just about exploring new things that can be achieved with Appcues or problems for our end-users that can be solved even more efficiently. **What problems is Appcues solving and how is that benefiting you?** For our software, we utilize Appcues for new user onboarding, new feature adoption, and other important announcements and event invitations. Since implementing Appcues into our software, there's been significantly less need for support or onboarding from our users. We're software that's constantly improving and adding new features, so it's also critical for us to keep our users up-to-date and make sure they adopt new changes, which is where Appcues plays a huge role. ### 36. Great easy to use tool for product notifications **Rating:** 5.0/5.0 stars **Reviewed by:** Maria B. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** I mainly use it to announce new products and features. I like how we can tailor to a specific landing page. I also like how you can clone your flows. I have not utilized any competitive products **What do you dislike about Appcues?** Creating new workflows is difficult and glitchy. I have tried numerous times to create new workflows on our alert system, but the flow would continue to break. **What problems is Appcues solving and how is that benefiting you?** Appcues allows me to be transparent to our customers and notify them of any and all product updates. I don't spend much time in appcues, because it is so easy to use. It gives me time to do other tasks. ### 37. Fantastic customer onboarding tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Stefanie B. | Technical Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Appcues?** Is so easy to use, after the initial set up there is no dev resources needed to create additional flows and surveys. **What do you dislike about Appcues?** sometimes I can't get my targeting quite right and that can be a challenge to figure out and I can't trigger off of specific actions being taken (at least not with my current plan.) **Recommendations to others considering Appcues:** 1) Reach out to sales for their demo! It makes such a difference. 2) When setting up your connectors ask your development team to connect as many endpoints as possible, it makes it so much easier to target the users you want to talk to. 3) If connecting to Hubspot, add in backup flows in case your data doesn't go in properly (we ran into some issues with sharing NPS data between the integrations) **What problems is Appcues solving and how is that benefiting you?** We use Appcues for all of our client onboarding and training. We also use it to track our NPS. Appcues has been an asset for sourcing feedback from our user base. We also occasionally use the software to promote marketing materials and promo codes to our clients. ### 38. It's good, but there are points of improvment for massive use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Appcues?** I think it enable us to perform some expirements faster. It can also be of great use on onboarding experiencer and users notifications **What do you dislike about Appcues?** For a massive use, managment on Appcues is poor. You have many areas where any user can change settings, no control between publishers and it's hard to track the impact on product journey. I've had many problems with my designers chaging things (event, integrations, flows) that they shouldn`t and I has zero control as an Admin **What problems is Appcues solving and how is that benefiting you?** - Onboarding - Notification of user - Small product researchs - Customer Managment direct approuch - Advertsing ----- Allows the design team to be more proactive on this launches, saving us money and expading our reach ### 39. Easy to use, A great option without dev intervention **Rating:** 5.0/5.0 stars **Reviewed by:** Megan W. | VP of CS, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** I enjoy any project I have to create in appcues. It's easy to use and our team loves it because we're not dependent on our dev team to help us. We can add features that support our customer workflows easily! **What do you dislike about Appcues?** There's nothing really that I dislike about Appcues. **What problems is Appcues solving and how is that benefiting you?** Our app's users aren't always the most technologically savvy and this helps fill the need to put tool tips everywhere. We're able to guide users through onboarding easily with Appcues. ### 40. Great tool to give good experience while onboarding users **Rating:** 5.0/5.0 stars **Reviewed by:** David J. | Product Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** The intuitive and easy creation of flows for the users. We have delivered users a good experience while they onboarded for the first time to the product, which is very important. **What do you dislike about Appcues?** I think appcues covers most part. But some flexibililty in NPS part, it is currently stick with the questions which is not customizable. **What problems is Appcues solving and how is that benefiting you?** Appcues is solving our user onboarding experience and teach users on basic navigation in the tool. ### 41. Great solution for product tour **Rating:** 4.0/5.0 stars **Reviewed by:** Édouard J. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** • Great product for product tour on the web • A lot of options • Data to improve product tour • New features regularly • Connections with CRM (Hubspot) **What do you dislike about Appcues?** • No product tour for apps • Product tour design could be better • Some bugs to display product tours **What problems is Appcues solving and how is that benefiting you?** Two problems: display new features to user to grow adoption and guide new users in our web app **Official Response from Anna Casey:** > Hi Édouard, thank you so much for leaving us a review; we really appreciate your feedback! Great to hear that you're having success with creating product tours on web. And happy to share that Appcues is available for use on your native mobile apps as well. Here is additional info: https://www.appcues.com/mobile. Our team can show you how to create experiences for mobile apps if you sign up for a demo and it's also available to try for free. ### 42. Great tool but a lot of lift to get it started and lack of integration features **Rating:** 4.0/5.0 stars **Reviewed by:** Christina K. | VP, Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Appcues?** I do love the UX/UI of the tool and I like how it is easy to segment between various CRM properties. The CS team (especially one of the leaders in CS/Onboarding) is amazing and turned our experience around. **What do you dislike about Appcues?** The miscommunicated integration features. It is a bidirectional sync to your CRM but only in so many ways. The tool is harder to set up if your software is embedded to your site... you need to do some roundabout ways to get it done **What problems is Appcues solving and how is that benefiting you?** We wanted to help guide our users throughout the platform, especially our unmanaged customers. We also use it for the "self-starter" so they can complete some onboarding checklists before kickoff. We also use it for feature shoutouts and education. ### 43. I am using Appcues for product onboarding, announcements and CS surveys **Rating:** 4.0/5.0 stars **Reviewed by:** Tatsiana A. | UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Appcues?** Easy and quick to set up a flow. Easy to adjust look and targeting criterias **What do you dislike about Appcues?** Uncomfortable csv reporting, lack of questions and fields and other survey functionality **What problems is Appcues solving and how is that benefiting you?** Helps to onboard onto new fproduct features, allows to easily engage with users when needed ### 44. Good experience to talk with your customers **Rating:** 4.0/5.0 stars **Reviewed by:** Mateus M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2023 **What do you like best about Appcues?** The Appcues interface is very simple and easy to use. This facilitates the creation of flows through the templates that are provided. It is possible to have several active flows simultaneously, with interdependencies and in order of priority. **What do you dislike about Appcues?** The Appcues reports are a bit confusing. To create segmentations through lists, it is necessary to upload 1000 by 1000. It is difficult to set goals for the flows. **What problems is Appcues solving and how is that benefiting you?** Communication of news about the product or improvements that have been made at some stage of the customer journey. Simple surveys can also be conducted and have high engagement. ### 45. Makes communication in-app super simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Appcues?** The chrome extension works pretty well to create and build flows. Generating these experiences with the benefit of seeing what the look and feel will be like on-the-fly is immensely helpful. Further, targeting elements is pretty simple, so you won't have to open up a code editor and dig in to deliver a great experience. It's a great tool for a number of reasons, but I love the fact that you can deliver specific communication to a specific audience in your application when you need to, without having to leverage a development department **What do you dislike about Appcues?** I think Appcues covers most of the bases. There are some minor items, like modal placements and call-outs that could be more flexible with where you can place them, but for the most part, it gets the job done. **What problems is Appcues solving and how is that benefiting you?** Appcues allows my team to quickly communicate in the right place at the right time. Whether we're introducing a new feature and want our users to learn about it at launch, or whether we need to communicate targeted comm about a specific segment that is experiencing a bug - the time-savings is great. ### 46. Great app to build onboarding and user adoption flows without needing to ask the devs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Appcues?** I use Appcues to onboard new users, give announcements, upsell features and offer trials. I love how flexible and granular the segmentation options are, which allows me to create campaigns targeted at specific user profiles and use cases. As a designer, I'm also happy with the layout customisation options they offer. The support has been very helpful too. Overall is a great tool! **What do you dislike about Appcues?** Even though the app features are extensive, the learning curve is also a bit steep for colleagues who are not familiar with apps like this. Also depending on the flow you're creating, some aspects of the segmentation need a lot of manual work (such as alerts, event tracking, and goals) which can be a blocker, but overall I'm very happy with the level of support they offer. **What problems is Appcues solving and how is that benefiting you?** Creating onboardings and checklist, product education flows, feature upsells, trial campaigns, surveys, NPS scores, tracking feature adoption, feature announcement, marketing integrations etc ### 47. Professional service overall **Rating:** 5.0/5.0 stars **Reviewed by:** Simon R. | Support tech, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** That the service is so versatile, you can use it for both guides and direction for your customer as well as for reviews and nps score **What do you dislike about Appcues?** Nothing comes to mind at the current time at least **What problems is Appcues solving and how is that benefiting you?** It helps our customers get started with our back office environment with a beginners guide ### 48. Great for Building Walkthrough In-app Guides **Rating:** 4.5/5.0 stars **Reviewed by:** Alan S. | Product Marketing and Head of Support, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Appcues?** I love how user-friendly it is to create walkthroughs and tutorials for our new and paying users. There is a lot of flexibility in design to make it branded and their team is very agile with their development of new features. I have had a number of calls with their support team and customer success managers, and both have been quick to reply and very helpful with the setup of our account. It was also nice that they had a lot of integrations to help fit into our software stack. For example, Hubspot had a nice integration where we could tell which customers had gone through certain guides we had set up in AppCues. We also had it connected to Zapier which worked into our other workflows nicely. **What do you dislike about Appcues?** As much as I like how the onboarding guides turn out that we created, they are lacking some deeper analytics in-app. For example, it was hard to track feature adoption by visitors or accounts after releasing a new guide, which would be helpful if we released a new feature. You have to rely on another analytics tool to really dive into what is working and what is not working in your application. We didn't have the resources at the time to do this, so we had to do with what was offered, but looking back, it would have been nice to connect to an analytics tool, like Amplitude. **What problems is Appcues solving and how is that benefiting you?** Help our users understand how to navigate and drive value from our software. We mainly used it for onboarding new customers that were on our free plan to try and convert them to PQLs and then paying customers. We also set up some guides to educate users when we developed and released new features, which really helped create feature adoption. The guide editor makes it easy for non-technical users to get in there and create real value for potential customers. There is also some decent tracking that helped us see areas of improvement and prioritize our initiatives. One thing we were able to improve was our time to value for our users, which is probably the biggest advantage of using AppCues. ### 49. User-friendly tool for setting up in-app guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Isa H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Appcues?** I love the weekly reports telling me how many people logged in. It helps me keep tabs on usage over time. The flows are also easy to set up and are pretty customizable. **What do you dislike about Appcues?** I haven't run into any significant issues with usability. **What problems is Appcues solving and how is that benefiting you?** When something changes in our app, we're able to notify users in a way that they're sure to see as they're working in the platform, as opposed to notifying them via email. It's also a great tool for promoting non-app related announcements that might be relevant to users, like an upcoming webinar on a specific feature. ### 50. Easy to install and use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Appcues?** Installing Appcues in our software was an easy and straightforward process. Setting up flows is uncomplicated and easy to grasp. Overall a very good experience. **What do you dislike about Appcues?** Nothing really - it does what it says and we love it! **What problems is Appcues solving and how is that benefiting you?** Guiding our users in how to use the different features in our app, as well as self-onboarding. ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment - [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+15%3A16%3A27+-0500&secure%5Bsession_id%5D=cb76361a-6a46-4b61-80e4-9f7074ae34ec&secure%5Btoken%5D=26bfd5c67f4bf9ed388717c5eb3ab195db4dab6029fbd76574ef00ba11145179&format=llm_user) ## Appcues Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (561 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,724 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews)