# Appcues vs Userpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Userpilot excels in automating onboarding processes, with users appreciating its self-serve onboarding flows that effectively guide users through essential steps. This feature addresses the common issue of hidden product features, making it easier for users to understand the software.
- **Users say** that Appcues offers a highly customizable experience, allowing teams to target different user segments effectively. Reviewers highlight the user-friendly build interface, which simplifies the creation of onboarding flows, walkthroughs, and surveys, enhancing the overall onboarding experience.
- **According to verified reviews** , Userpilot stands out for its ability to quickly update and optimize onboarding flows. Users value the flexibility to adjust steps and messaging on the fly, which is crucial for adapting to evolving product features without needing engineering support.
- **Reviewers mention** that both platforms have similar ease of use ratings, but Appcues is particularly noted for its intuitive setup process. Users appreciate how quickly they can get started with Appcues, making it a strong contender for teams looking to implement onboarding solutions rapidly.
- **G2 reviewers highlight** the quality of support provided by Userpilot, which is rated higher than Appcues. Users have expressed satisfaction with the responsiveness and helpfulness of Userpilot's support team, which can be a significant factor for teams needing assistance during implementation.
- **Users report** that while both platforms offer robust analytics capabilities, Userpilot has a slight edge in data analysis features. Reviewers find that Userpilot's analytics tools allow for better tracking and understanding of user behavior, which is essential for optimizing onboarding strategies.



| | Appcues | Userpilot | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 344 | 984 | 
| **Largest Market Segment** | Mid-Market (58.4% of reviews) | Mid-Market (55.9% of reviews) | 
| **Entry Level Price** | Free Trial | Starting at $249.00 | 

---
## Top Pros & Cons

### Appcues

Pros:
- Ease of Use (37 reviews)
- Easy Setup (16 reviews)

Cons:
- Limitations (6 reviews)
- Missing Features (6 reviews)

### Userpilot

Pros:
- Ease of Use (293 reviews)
- Intuitive (182 reviews)

Cons:
- Learning Curve (108 reviews)
- Steep Learning Curve (93 reviews)

---
## Ratings Comparison
| Rating | Appcues | Userpilot | 
|---|---|---|
  | **Meets Requirements** | 8.6 (288 reviews) | 8.8 (787 reviews) | 
  | **Ease of Use** | 8.6 (290 reviews) | 8.6 (846 reviews) | 
  | **Ease of Setup** | 8.3 (164 reviews) | 8.6 (639 reviews) | 
  | **Ease of Admin** | 8.7 (149 reviews) | 8.7 (353 reviews) | 
  | **Quality of Support** | 9.1 (273 reviews) | 9.5 (711 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (147 reviews) | 9.3 (349 reviews) | 
  | **Product Direction (% positive)** | 9.0 (269 reviews) | 9.4 (800 reviews) | 

---
## Pricing

### Appcues

#### Entry-Level Pricing

Plan: Start Free

Price: Free Trial

Description: Full-featured, 14-day free trial of Appcues. No credit card required. 

Key Features:
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption

[Learn more about Appcues](https://www.g2.com/products/appcues/reviews)

#### Free Trial

Yes

### Userpilot

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $249.00

Description: Perfect for small teams just starting their product growth journey. Includes up to 2,000 MAUs, billed monthly or yearly.

Key Features:
- Interactive Walkthroughs and Product Tours
- Spotlights, Banners, Checklists
- User Segmentation

[Browse all 3 editions](https://www.g2.com/products/userpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.4/10 | 43 |

#### User Behavior

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Click Tracking** | Not enough data | 8.6 (42 reviews) | 
| **Mouse Movement ** | Not enough data | 7.6 (38 reviews) | 
| **Frustration Tracking** | Not enough data | 6.9 (38 reviews) | 

#### A/B Testing 

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 6.5 (33 reviews) | 
| **Split URL Testing** | Not enough data | 6.4 (31 reviews) | 
| **Data Analysis** | Not enough data | 8.5 (38 reviews) | 
| **Notes** | Not enough data | 7.0 (30 reviews) | 

#### Visitor Information

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User Identification** | Not enough data | 8.9 (37 reviews) | 
| **Search Box** | Not enough data | 8.3 (35 reviews) | 

#### Agentic AI - Session Replay

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 8.3/10 | 195 |
| **Userpilot** | 8.5/10 | 635 |

#### User Analysis

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Survey Implementation** | 8.5 (153 reviews) | 8.9 (557 reviews) | 
| **Data Analysis** | 7.5 (177 reviews) | 8.1 (564 reviews) | 

#### User Support

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User Segmentation** | 8.5 (180 reviews) | 8.7 (584 reviews) | 
| **Multi-Language Support** | 7.0 (102 reviews) | 7.8 (478 reviews) | 
| **Behavior-responsive Messaging** | 8.1 (147 reviews) | 8.4 (508 reviews) | 

#### Walkthrough Type

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 8.2 (498 reviews) | 
| **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 8.9 (548 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Integration** | 8.9 (9 reviews) | 8.4 (105 reviews) | 
| **Communications** | 9.5 (10 reviews) | 9.1 (120 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Analytics** | 7.7 (8 reviews) | 8.7 (124 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Customer self-service** | 8.1 (8 reviews) | 8.8 (101 reviews) | 
| **In-app guidance** | 8.7 (9 reviews) | 9.2 (126 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.7 (48 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Campaigns

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Customize** | 8.9 (21 reviews) | Not enough data | 
| **Scheduling** | 7.9 (18 reviews) | Not enough data | 
| **Retarget** | 8.4 (16 reviews) | Not enough data | 
| **Segmentation** | 9.4 (20 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Campaign Performance** | 8.9 (15 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.7/10 | 291 |

#### Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.6 (273 reviews) | 
| **User-Level Analytics** | Not enough data | 8.6 (283 reviews) | 
| **Segmentation** | Not enough data | 8.6 (279 reviews) | 
| **Funnels** | Not enough data | 8.2 (271 reviews) | 
| **Alerts** | Not enough data | 7.7 (252 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.8 (245 reviews) | 
| **User Scoring** | Not enough data | 7.5 (242 reviews) | 
| **Integrations** | Not enough data | 7.4 (248 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (36 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (36 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (36 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Segmentation

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.9/10 | 243 |

#### Survey Management

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.5 (229 reviews) | 
| **Question Types** | Not enough data | 8.6 (223 reviews) | 
| **Templates** | Not enough data | 8.2 (222 reviews) | 
| **Survey Distribution** | Not enough data | 7.6 (214 reviews) | 

#### Survey Customization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.2 (214 reviews) | 
| **Branding** | Not enough data | 8.5 (226 reviews) | 
| **Multimedia Support** | Not enough data | 8.0 (214 reviews) | 
| **Multilingual Surveys** | Not enough data | 7.6 (200 reviews) | 

#### Survey Insights

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.2 (214 reviews) | 
| **BI Tools Integration** | Not enough data | 7.2 (193 reviews) | 
| **Data Exporting** | Not enough data | 8.1 (212 reviews) | 
| **Permissions** | Not enough data | 8.3 (205 reviews) | 

#### Agentic AI - Survey

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.0 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (21 reviews) | 
| **Decision Making** | Not enough data | 7.1 (21 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 6.3/10 | 6 |
| **Userpilot** | N/A | N/A |

#### Analysis

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Application Attribution** | 6.7 (6 reviews) | Not enough data | 
| **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | 
| **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | 
| **Custom Dashboards** | 6.7 (6 reviews) | Not enough data | 

#### Campaigns

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Push Notifications** | 6.9 (6 reviews) | Not enough data | 
| **Bulk SMS** | 4.7 (6 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | 
| **Email Campaigns** | 5.8 (6 reviews) | Not enough data | 
| **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | 

#### Engagement

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | 

#### Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Optimization** | 7.5 (6 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 7.6/10 | 11 |
| **Userpilot** | N/A | N/A |

#### Variation Testing

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | 5.2 (10 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (10 reviews) | Not enough data | 
| **Conversion Goal** | 7.6 (11 reviews) | Not enough data | 
| **Percentage of Traffic** | 6.8 (10 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 6.5 (10 reviews) | Not enough data | 

#### Reporting

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **Reports and Dashboards** | 7.7 (11 reviews) | Not enough data | 

#### Personalization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Standard Targeting** | 8.5 (11 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (11 reviews) | Not enough data | 
| **Data Segmentation** | 7.4 (11 reviews) | Not enough data | 

#### Administration

| Feature | Appcues | Userpilot | 
|---|---|---|
| **API / Integrations** | 7.6 (11 reviews) | Not enough data | 
| **QA Testing** | 7.8 (10 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (11 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Appcues (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to Userpilot (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Survey Software](https://www.g2.com/categories/survey), [Session Replay Software](https://www.g2.com/categories/session-replay)


---
## Reviewer Demographics

### By Company Size

| Segment | Appcues | Userpilot | 
|---|---|---|
| **Small-Business** | 33.1% | 39.3% | 
| **Mid-Market** | 58.4% | 55.9% | 
| **Enterprise** | 8.5% | 4.8% | 

### By Industry

#### Appcues

- **Computer Software:** 33.2%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 8.8%
- **Financial Services:** 6.5%
- **Internet:** 4.7%
- **Education Management:** 1.8%
- **E-Learning:** 1.8%
- **Hospital & Health Care:** 1.8%
- **Computer & Network Security:** 1.5%
- **Telecommunications:** 1.5%
- **Other:** 22.9%

#### Userpilot

- **Computer Software:** 37.0%
- **Information Technology and Services:** 15.4%
- **Financial Services:** 5.6%
- **Internet:** 4.3%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 2.1%
- **Hospital & Health Care:** 2.0%
- **Human Resources:** 1.9%
- **E-Learning:** 1.7%
- **Accounting:** 1.4%
- **Other:** 25.4%

---
## Alternatives

### Alternatives to Appcues

- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (560 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (353 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (762 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (528 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

### Alternatives to Userpilot

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (528 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (762 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (560 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (353 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1329 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2876 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews)

---
## Top Discussions

### Appcues

- Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments
  > **Top comment:** "To build user flows & test pop up flows in your app or sites"
- Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments
  > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..."
- Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)*
  > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. "

### Userpilot

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-userpilot)