# Appcues vs Userpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Userpilot excels in onboarding experiences, with users praising its **intuitive interface** for creating onboarding tours. One user highlighted how easy it is to collect feedback through the NPS function, making it a valuable tool for enhancing customer relationships.
- **Users say** that Appcues offers significant flexibility in automating workflows and customer messaging. Reviewers appreciate the ability to **customize designs** for specific customer segments, which allows for a more tailored user experience without needing engineering support.
- **According to verified reviews** , Userpilot has a strong reputation for low engineering effort required for implementation. Users have noted that it enables multiple teams to adopt the tool quickly, transforming customer interactions in just a few weeks.
- **Reviewers mention** that while both platforms have similar ease of use ratings, Userpilot edges out with a slightly better setup experience. Users have found it to be **seamless** and efficient, which is crucial for teams looking to get up and running quickly.
- **G2 reviewers highlight** that Appcues shines in its ability to create in-app experiences independently, allowing marketers to design and publish flows on their own timeline. This feature has been noted as a major advantage for teams looking to reduce bottlenecks in their processes.
- **Users report** that Userpilot's support quality is highly rated, with many finding it responsive and helpful. This level of support is essential for teams that may need assistance during the onboarding process or when troubleshooting issues.



| | Appcues | Userpilot | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 350 | 997 | 
| **Largest Market Segment** | Mid-Market (58.7% of reviews) | Mid-Market (55.6% of reviews) | 
| **Entry Level Price** | Free Trial | Starting at $249.00 | 

---
## Top Pros & Cons

### Appcues

Pros:
- Ease of Use (37 reviews)
- Easy Setup (16 reviews)

Cons:
- Limitations (6 reviews)
- Missing Features (6 reviews)

### Userpilot

Pros:
- Ease of Use (293 reviews)
- Intuitive (182 reviews)

Cons:
- Learning Curve (108 reviews)
- Steep Learning Curve (93 reviews)

---
## Ratings Comparison
| Rating | Appcues | Userpilot | 
|---|---|---|
  | **Meets Requirements** | 8.6 (292 reviews) | 8.8 (796 reviews) | 
  | **Ease of Use** | 8.6 (294 reviews) | 8.6 (856 reviews) | 
  | **Ease of Setup** | 8.3 (168 reviews) | 8.6 (648 reviews) | 
  | **Ease of Admin** | 8.7 (149 reviews) | 8.7 (354 reviews) | 
  | **Quality of Support** | 9.1 (276 reviews) | 9.4 (719 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (147 reviews) | 9.3 (350 reviews) | 
  | **Product Direction (% positive)** | 9.1 (273 reviews) | 9.4 (808 reviews) | 

---
## Pricing

### Appcues

#### Entry-Level Pricing

Plan: Start Free

Price: Free Trial

Description: Full-featured, 14-day free trial of Appcues. No credit card required. 

Key Features:
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption

[Learn more about Appcues](https://www.g2.com/products/appcues/reviews)

#### Free Trial

Yes

### Userpilot

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $249.00

Description: Perfect for small teams just starting their product growth journey. Includes up to 2,000 MAUs, billed monthly or yearly.

Key Features:
- Interactive Walkthroughs and Product Tours
- Spotlights, Banners, Checklists
- User Segmentation

[Browse all 3 editions](https://www.g2.com/products/userpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.4/10 | 43 |

#### User Behavior

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Click Tracking** | Not enough data | 8.6 (42 reviews) | 
| **Mouse Movement ** | Not enough data | 7.6 (38 reviews) | 
| **Frustration Tracking** | Not enough data | 6.9 (38 reviews) | 

#### A/B Testing 

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 6.5 (33 reviews) | 
| **Split URL Testing** | Not enough data | 6.4 (31 reviews) | 
| **Data Analysis** | Not enough data | 8.5 (38 reviews) | 
| **Notes** | Not enough data | 7.0 (30 reviews) | 

#### Visitor Information

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User Identification** | Not enough data | 8.9 (37 reviews) | 
| **Search Box** | Not enough data | 8.3 (35 reviews) | 

#### Agentic AI - Session Replay

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 8.3/10 | 199 |
| **Userpilot** | 8.5/10 | 645 |

#### User Analysis

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Survey Implementation** | 8.5 (154 reviews) | 8.9 (559 reviews) | 
| **Data Analysis** | 7.4 (178 reviews) | 8.2 (566 reviews) | 

#### User Support

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User Segmentation** | 8.5 (181 reviews) | 8.7 (587 reviews) | 
| **Multi-Language Support** | 7.0 (102 reviews) | 7.8 (479 reviews) | 
| **Behavior-responsive Messaging** | 8.1 (147 reviews) | 8.4 (508 reviews) | 

#### Walkthrough Type

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 8.2 (499 reviews) | 
| **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 8.9 (548 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Integration** | 9.0 (10 reviews) | 8.5 (106 reviews) | 
| **Communications** | 9.0 (13 reviews) | 9.1 (125 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Analytics** | 7.7 (8 reviews) | 8.7 (131 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Customer self-service** | 8.3 (9 reviews) | 8.8 (102 reviews) | 
| **In-app guidance** | 8.6 (11 reviews) | 9.2 (133 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.7 (48 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Campaigns

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Customize** | 8.9 (21 reviews) | Not enough data | 
| **Scheduling** | 7.9 (18 reviews) | Not enough data | 
| **Retarget** | 8.4 (16 reviews) | Not enough data | 
| **Segmentation** | 9.4 (20 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Campaign Performance** | 8.9 (15 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.7/10 | 291 |

#### Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.6 (273 reviews) | 
| **User-Level Analytics** | Not enough data | 8.6 (283 reviews) | 
| **Segmentation** | Not enough data | 8.6 (279 reviews) | 
| **Funnels** | Not enough data | 8.2 (271 reviews) | 
| **Alerts** | Not enough data | 7.7 (252 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.8 (245 reviews) | 
| **User Scoring** | Not enough data | 7.5 (242 reviews) | 
| **Integrations** | Not enough data | 7.4 (248 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (36 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (36 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (36 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Segmentation

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.9/10 | 245 |

#### Survey Management

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.5 (231 reviews) | 
| **Question Types** | Not enough data | 8.7 (224 reviews) | 
| **Templates** | Not enough data | 8.3 (223 reviews) | 
| **Survey Distribution** | Not enough data | 7.6 (214 reviews) | 

#### Survey Customization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.2 (215 reviews) | 
| **Branding** | Not enough data | 8.5 (226 reviews) | 
| **Multimedia Support** | Not enough data | 8.0 (214 reviews) | 
| **Multilingual Surveys** | Not enough data | 7.6 (201 reviews) | 

#### Survey Insights

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.2 (215 reviews) | 
| **BI Tools Integration** | Not enough data | 7.2 (193 reviews) | 
| **Data Exporting** | Not enough data | 8.1 (213 reviews) | 
| **Permissions** | Not enough data | 8.3 (206 reviews) | 

#### Agentic AI - Survey

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.0 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (21 reviews) | 
| **Decision Making** | Not enough data | 7.3 (22 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 6.3/10 | 6 |
| **Userpilot** | N/A | N/A |

#### Analysis

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Application Attribution** | 6.7 (6 reviews) | Not enough data | 
| **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | 
| **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | 
| **Custom Dashboards** | 6.7 (6 reviews) | Not enough data | 

#### Campaigns

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Push Notifications** | 6.9 (6 reviews) | Not enough data | 
| **Bulk SMS** | 4.7 (6 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | 
| **Email Campaigns** | 5.8 (6 reviews) | Not enough data | 
| **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | 

#### Engagement

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | 

#### Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Optimization** | 7.5 (6 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 7.6/10 | 11 |
| **Userpilot** | N/A | N/A |

#### Variation Testing

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | 5.2 (10 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (10 reviews) | Not enough data | 
| **Conversion Goal** | 7.6 (11 reviews) | Not enough data | 
| **Percentage of Traffic** | 6.8 (10 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 6.5 (10 reviews) | Not enough data | 

#### Reporting

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **Reports and Dashboards** | 7.7 (11 reviews) | Not enough data | 

#### Personalization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Standard Targeting** | 8.5 (11 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (11 reviews) | Not enough data | 
| **Data Segmentation** | 7.4 (11 reviews) | Not enough data | 

#### Administration

| Feature | Appcues | Userpilot | 
|---|---|---|
| **API / Integrations** | 7.6 (11 reviews) | Not enough data | 
| **QA Testing** | 7.8 (10 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (11 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Appcues (5):** [Personalization Software](https://www.g2.com/categories/personalization), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to Userpilot (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Survey Software](https://www.g2.com/categories/survey), [Session Replay Software](https://www.g2.com/categories/session-replay)


---
## Reviewer Demographics

### By Company Size

| Segment | Appcues | Userpilot | 
|---|---|---|
| **Small-Business** | 32.9% | 39.4% | 
| **Mid-Market** | 58.7% | 55.6% | 
| **Enterprise** | 8.4% | 5.0% | 

### By Industry

#### Appcues

- **Computer Software:** 33.1%
- **Information Technology and Services:** 15.4%
- **Marketing and Advertising:** 8.7%
- **Financial Services:** 6.4%
- **Internet:** 4.7%
- **E-Learning:** 2.0%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.7%
- **Computer & Network Security:** 1.5%
- **Telecommunications:** 1.5%
- **Other:** 23.3%

#### Userpilot

- **Computer Software:** 37.1%
- **Information Technology and Services:** 15.5%
- **Financial Services:** 5.6%
- **Internet:** 4.2%
- **Marketing and Advertising:** 3.4%
- **Education Management:** 2.1%
- **Hospital & Health Care:** 1.9%
- **Human Resources:** 1.8%
- **E-Learning:** 1.7%
- **Accounting:** 1.4%
- **Other:** 25.3%

---
## Alternatives

### Alternatives to Appcues

- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (570 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (358 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3880 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1798 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (768 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.5/5 stars (549 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1602 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

### Alternatives to Userpilot

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1798 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.5/5 stars (549 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3880 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (768 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (570 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (358 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2941 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1602 reviews)

---
## Top Discussions

### Appcues

- Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments
  > **Top comment:** "To build user flows & test pop up flows in your app or sites"
- Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments
  > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..."
- Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)*
  > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. "

### Userpilot

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-userpilot)