# Appcues vs Userpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Userpilot excels in onboarding experiences, with users praising its **intuitive interface** for creating onboarding tours. One user highlighted how easy it is to collect feedback through the NPS function, making it a valuable tool for enhancing customer relationships.
- **Users say** that Appcues offers significant flexibility in automating workflows and customer messaging. Reviewers appreciate the ability to **customize designs** for specific customer segments, which allows for a more tailored user experience without needing engineering support.
- **According to verified reviews** , Userpilot has a strong reputation for low engineering effort required for implementation. Users have noted that it enables multiple teams to adopt the tool quickly, transforming customer interactions in just a few weeks.
- **Reviewers mention** that while both platforms have similar ease of use ratings, Userpilot edges out with a slightly better setup experience. Users have found it to be **seamless** and efficient, which is crucial for teams looking to get up and running quickly.
- **G2 reviewers highlight** that Appcues shines in its ability to create in-app experiences independently, allowing marketers to design and publish flows on their own timeline. This feature has been noted as a major advantage for teams looking to reduce bottlenecks in their processes.
- **Users report** that Userpilot's support quality is highly rated, with many finding it responsive and helpful. This level of support is essential for teams that may need assistance during the onboarding process or when troubleshooting issues.



| | Appcues | Userpilot | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 358 | 1,013 | 
| **Largest Market Segment** | Mid-Market (59.0% of reviews) | Mid-Market (55.3% of reviews) | 
| **Entry Level Price** | Free Trial | Starting at $249.00 | 

---
## Top Pros & Cons

### Appcues

Pros:
- Ease of Use (37 reviews)
- Easy Setup (16 reviews)

Cons:
- Limitations (6 reviews)
- Missing Features (6 reviews)

### Userpilot

Pros:
- Ease of Use (293 reviews)
- Intuitive (182 reviews)

Cons:
- Learning Curve (108 reviews)
- Steep Learning Curve (93 reviews)

---
## Ratings Comparison
| Rating | Appcues | Userpilot | 
|---|---|---|
  | **Meets Requirements** | 8.6 (298 reviews) | 8.8 (807 reviews) | 
  | **Ease of Use** | 8.6 (300 reviews) | 8.6 (867 reviews) | 
  | **Ease of Setup** | 8.3 (173 reviews) | 8.6 (657 reviews) | 
  | **Ease of Admin** | 8.8 (151 reviews) | 8.7 (359 reviews) | 
  | **Quality of Support** | 9.1 (281 reviews) | 9.4 (729 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (149 reviews) | 9.3 (355 reviews) | 
  | **Product Direction (% positive)** | 9.0 (277 reviews) | 9.4 (818 reviews) | 

---
## Pricing

### Appcues

#### Entry-Level Pricing

Plan: Start Free

Price: Free Trial

Description: Full-featured, 14-day free trial of Appcues. No credit card required. 

Key Features:
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption

[Learn more about Appcues](https://www.g2.com/products/appcues/reviews)

#### Free Trial

Yes

### Userpilot

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $249.00

Description: Perfect for small teams just starting their product growth journey. Includes up to 2,000 MAUs, billed monthly or yearly.

Key Features:
- Interactive Walkthroughs and Product Tours
- Spotlights, Banners, Checklists
- User Segmentation

[Browse all 3 editions](https://www.g2.com/products/userpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Collaboration & Productivity

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Additional Functionality

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Secure Data Storage** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Discussions/Forums** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.4/10 | 43 |

#### User Behavior

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Click Tracking** | Not enough data | 8.6 (42 reviews) | 
| **Mouse Movement ** | Not enough data | 7.6 (38 reviews) | 
| **Frustration Tracking** | Not enough data | 6.9 (38 reviews) | 

#### A/B Testing 

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 6.5 (33 reviews) | 
| **Split URL Testing** | Not enough data | 6.4 (31 reviews) | 
| **Data Analysis** | Not enough data | 8.5 (38 reviews) | 
| **Notes** | Not enough data | 7.0 (30 reviews) | 

#### Visitor Information

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User Identification** | Not enough data | 8.9 (37 reviews) | 
| **Search Box** | Not enough data | 8.3 (35 reviews) | 

#### Agentic AI - Session Replay

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 8.3/10 | 205 |
| **Userpilot** | 8.5/10 | 655 |

#### User Analysis

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Survey Implementation** | 8.5 (154 reviews) | 8.9 (561 reviews) | 
| **Data Analysis** | 7.4 (178 reviews) | 8.2 (567 reviews) | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

#### User Support

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User Segmentation** | 8.5 (182 reviews) | 8.7 (588 reviews) | 
| **Multi-Language Support** | 7.1 (103 reviews) | 7.8 (479 reviews) | 
| **Behavior-responsive Messaging** | 8.1 (148 reviews) | 8.4 (509 reviews) | 

#### Walkthrough Type

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 8.2 (499 reviews) | 
| **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 8.9 (548 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Integration** | 9.2 (12 reviews) | 8.5 (111 reviews) | 
| **Communications** | 9.1 (17 reviews) | 9.1 (129 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Analytics** | 7.8 (9 reviews) | 8.7 (139 reviews) | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Customer self-service** | 8.3 (9 reviews) | 8.8 (105 reviews) | 
| **In-app guidance** | 8.7 (15 reviews) | 9.2 (138 reviews) | 
| **Contextual Guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.7 (48 reviews) | 
| **Asynchronous Learning** | Not enough data | Not enough data | 
| **Blended Learning** | Not enough data | Not enough data | 
| **Self-paced Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **In-App Training** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Knowledge Base Management** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Launch Management** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **User Onboarding** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Data Quality Control** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Employee Onboarding** | Not enough data | Not enough data | 
| **Self Service Tools** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Learning Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Training Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | N/A | N/A |

#### Campaigns

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Customize** | 8.9 (21 reviews) | Not enough data | 
| **Scheduling** | 7.9 (18 reviews) | Not enough data | 
| **Retarget** | 8.4 (16 reviews) | Not enough data | 
| **Segmentation** | 9.4 (20 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Campaign Performance** | 9.0 (16 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 

#### Optimization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **App Notifications** | Not enough data | Not enough data | 
| **SMS Notifications** | Not enough data | Not enough data | 
| **Web Notifications** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Notification Editor** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.7/10 | 292 |

#### Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.6 (273 reviews) | 
| **User-Level Analytics** | Not enough data | 8.6 (283 reviews) | 
| **Segmentation** | Not enough data | 8.6 (279 reviews) | 
| **Funnels** | Not enough data | 8.2 (271 reviews) | 
| **Alerts** | Not enough data | 7.7 (252 reviews) | 
| **Multi-Product Analytics** | Not enough data | 7.8 (245 reviews) | 
| **User Scoring** | Not enough data | 7.5 (242 reviews) | 
| **Integrations** | Not enough data | 7.4 (248 reviews) | 
| **Usage Tracking/Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (36 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (36 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (37 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (36 reviews) | 
| **Machine Learning** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Appcues | Userpilot | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 
| **Session Recording** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Interactive Reports** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **Userpilot** | 7.9/10 | 247 |

#### Survey Management

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.5 (232 reviews) | 
| **Customizable Questions** | Not enough data | 8.7 (225 reviews) | 
| **Templates** | Not enough data | 8.3 (223 reviews) | 
| **Survey Distribution** | Not enough data | 7.6 (214 reviews) | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Site Intercept Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Question Branching** | Not enough data | 8.2 (215 reviews) | 
| **Branding** | Not enough data | 8.5 (227 reviews) | 
| **Multimedia Support** | Not enough data | 8.0 (214 reviews) | 
| **Multilingual Surveys** | Not enough data | 7.6 (201 reviews) | 

#### Survey Insights

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.2 (216 reviews) | 
| **BI Tools Integration** | Not enough data | 7.2 (193 reviews) | 
| **Data Exporting** | Not enough data | 8.1 (214 reviews) | 
| **Permissions** | Not enough data | 8.3 (206 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Presentation Tools** | Not enough data | Not enough data | 
| **Data Analysis Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.0 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (21 reviews) | 
| **Decision Making** | Not enough data | 7.3 (22 reviews) | 
| **Dynamic Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Single Sign On** | Not enough data | Not enough data | 
| **Phone Polling** | Not enough data | Not enough data | 
| **Online Polling** | Not enough data | Not enough data | 
| **Support Audio/Images/Video** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Word Clouds** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Cleansing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **URL Customization** | Not enough data | Not enough data | 
| **Question Piping** | Not enough data | Not enough data | 
| **Offline Response Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Response Validation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Response Quotas** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Randomization** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 6.1/10 | 7 |
| **Userpilot** | N/A | N/A |

#### Analysis

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Application Attribution** | 6.7 (6 reviews) | Not enough data | 
| **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | 
| **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | 
| **Activity Dashboard** | 6.7 (6 reviews) | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Alerts/Notifications** | 7.4 (7 reviews) | Not enough data | 
| **Bulk SMS** | 4.7 (6 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | 
| **Email Campaigns** | 5.8 (6 reviews) | Not enough data | 
| **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Optimization** | 7.5 (6 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 7.6/10 | 11 |
| **Userpilot** | N/A | N/A |

#### Variation Testing

| Feature | Appcues | Userpilot | 
|---|---|---|
| **A/B Testing** | 5.2 (10 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (10 reviews) | Not enough data | 
| **Conversion Goal** | 7.6 (11 reviews) | Not enough data | 
| **Percentage of Traffic** | 6.8 (10 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 6.5 (10 reviews) | Not enough data | 

#### Reporting

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | Not enough data | 
| **Reports and Dashboards** | 7.7 (11 reviews) | Not enough data | 

#### Personalization

| Feature | Appcues | Userpilot | 
|---|---|---|
| **Standard Targeting** | 8.5 (11 reviews) | Not enough data | 
| **Custom Targeting** | 8.0 (11 reviews) | Not enough data | 
| **Data Segmentation** | 7.4 (11 reviews) | Not enough data | 

#### Administration

| Feature | Appcues | Userpilot | 
|---|---|---|
| **API / Integrations** | 7.6 (11 reviews) | Not enough data | 
| **QA Testing** | 7.8 (10 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (11 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (11 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Appcues (3):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to Userpilot (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Survey Software](https://www.g2.com/categories/survey), [Session Replay Software](https://www.g2.com/categories/session-replay)


---
## Reviewer Demographics

### By Company Size

| Segment | Appcues | Userpilot | 
|---|---|---|
| **Small-Business** | 32.5% | 39.8% | 
| **Mid-Market** | 59.0% | 55.3% | 
| **Enterprise** | 8.5% | 4.9% | 

### By Industry

#### Appcues

- **Computer Software:** 33.1%
- **Information Technology and Services:** 15.1%
- **Marketing and Advertising:** 8.6%
- **Financial Services:** 6.3%
- **Internet:** 4.6%
- **E-Learning:** 2.0%
- **Education Management:** 1.7%
- **Hospital & Health Care:** 1.7%
- **Market Research:** 1.4%
- **Insurance:** 1.4%
- **Other:** 24.0%

#### Userpilot

- **Computer Software:** 37.1%
- **Information Technology and Services:** 15.3%
- **Financial Services:** 5.6%
- **Internet:** 4.2%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 2.0%
- **Human Resources:** 1.8%
- **E-Learning:** 1.7%
- **Accounting:** 1.4%
- **Other:** 25.6%

---
## Alternatives

### Alternatives to Appcues

- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (576 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3904 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (776 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.5/5 stars (552 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (362 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1611 reviews)
- [Userflow](https://www.g2.com/products/userflow/reviews) — 4.8/5 stars (125 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)

### Alternatives to Userpilot

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1808 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.5/5 stars (552 reviews)
- [Product Fruits](https://www.g2.com/products/product-fruits/reviews) — 4.6/5 stars (248 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3904 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (776 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (576 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (362 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1372 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2980 reviews)

---
## Top Discussions

### Appcues

- Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments
  > **Top comment:** "To build user flows & test pop up flows in your app or sites"
- Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments
  > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..."
- Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)*
  > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. "

### Userpilot

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-userpilot)