--- title: Appcues Reviews meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 358 reviews by the users' company size, role or industry to find out how Appcues works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 358 scale: '5' date_modified: '2026-07-23' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 358 ## About Appcues Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what's underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide. ## Appcues Pros & Cons **What users like:** - Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. (37 reviews) - Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. (16 reviews) - Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. (15 reviews) - Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. (15 reviews) - Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. (6 reviews) - Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. (6 reviews) - Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. (6 reviews) - Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. (5 reviews) - Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Complete **Rating:** 4.0/5.0 stars **Reviewed by:** Pilar d. | Product Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** Easy to use, great preview experience. Exactly how my flow will be seen :) **What do you dislike about Appcues?** New UX, I prefered the old one. This is more complicated, but you adapt fast. **What problems is Appcues solving and how is that benefiting you?** Appcues helps our platform communicate with our clientes. From product tours to adoption campaigns, we can easily reach them through a variety of communication styles, from modals to slideouts. And it is a super complete tool, with surveys, images, etc. ### 2. Very powerful and intuitive tool for creating guided user tours etc. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** With the ability to create product tours off the actual application, the tool is foolproof and intuitive. The support is outstanding, and easy to integrate with other tools such as analytics. Design and writing product tours is straightforward. **What do you dislike about Appcues?** There isn't actually something I dislike. For an improvement though, it would be to make it easier to whitelist a new test site. **What problems is Appcues solving and how is that benefiting you?** Appcues make it really productive to design and write product tours, announcement, survey, banners, etc. ### 3. My experience with appcues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** Personalization, Audience targeting and o **What do you dislike about Appcues?** Métrics could be better, more graphics and analysis. **What problems is Appcues solving and how is that benefiting you?** Feature releases, onboarding flows. ### 4. Easy to use and great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Pammie S. | Senior Product Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Appcues?** The product is so flexible and their team is really responsive. There's been a bunch of new features released since we've had it and it's been an incredibly useful product for us. **What do you dislike about Appcues?** There isn't really anything I dislike, I would like the Salesforce and Slack integrations to work a bit differently but overall we've been able to adapt to what we need. **What problems is Appcues solving and how is that benefiting you?** It's helping us to move our users through different processes we have off our platform faster. We will also be launching a new site shortly where we'll use Appcues to help guide people through the platform. ### 5. Great product and even better customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** We are a large software company and use appcues to send out in app notices. Appcues makes this easy and customer support is always very helpful. **What do you dislike about Appcues?** All good. Nothing i don't like about the product. **What problems is Appcues solving and how is that benefiting you?** Getting important info to our users ### 6. A simple tool to engage and activate your users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2023 **What do you like best about Appcues?** The possibility of creating content and publishing it without development effort. **What do you dislike about Appcues?** Nothing. There are so many possibilities that will require some time to find the right ones. **What problems is Appcues solving and how is that benefiting you?** Generate awareness for our users about the benefit of our product ### 7. Good tool and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Appcues?** The simplicity of creating flows and its tracking andmonitoring. Integrating appcues in my ebsite was also staright forward enough **What do you dislike about Appcues?** Nothing major to dislike. The app is good for my purposes. **What problems is Appcues solving and how is that benefiting you?** This app helps us create custom and complicated tutorials which would have been quite difficult otherwise ### 8. Appcues is a fundamental tool for my role **Rating:** 4.5/5.0 stars **Reviewed by:** Colin Y. | Customer Experience Copywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Appcues?** I like the customization of Appcues flows and the fact that I don't need to rely on devs for making quick and effective changes to our platform. Appcues support has been very helpful and responsive to all of my requests. I haven't had a single negative experience with Appcues support. **What do you dislike about Appcues?** I dislike how Appcues isn't optimized for clients who have a large number of flows. It's hard to stay organized with the current Flows tab. It would be helpful to have buckets or folders with sub-folders to keep flows in (I'l often have a overarching campaign with different regional and persona-based flows within it). **What problems is Appcues solving and how is that benefiting you?** Appcues is solving our problem of users not knowing how to find information on our platform or use our industry research. We use Appcues to educate users with personalized tours. ### 9. Good messaging platform for onboarding, adoption, expasnion **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Appcues?** Interface for building modals is relatively straightforward and easy to produce well designed appcues. **What do you dislike about Appcues?** Targeting and tracking could use work. Segment builder could use UX improvements. Tracking and A/B testing leaves a lot to be desired. **What problems is Appcues solving and how is that benefiting you?** We need to get our customers expanding and appcues allows us to put contextually relevant messages in front of our customers for expansion. ### 10. With AppCues, we can quickly and easily provide useful content to help our customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher M. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Appcues?** - Many parameters for effective audience targeting - Good online documentation - Good support (dedicated Slask channel for quick questions and asnwers) - Enables two-way communication with our customers, allowing us to receive feedback as well as offer them content. - Great chrome plugin that helps with building Appcues content and troubleshoot. - Dashboard with flow analytics **What do you dislike about Appcues?** - Missing the ability to skip/select a different flow stage depending on certain conditions. - Sometimes the flow can be slow, with the next step taking 1 or 2 seconds to be displayed. - Managing domains list in a small input text is not confortable. **What problems is Appcues solving and how is that benefiting you?** Getting feedbacks from our customers and provide some useful tips directly on the UI to ease the users onboarding. ### 11. Appcues allows Product teams to communicate with users easily and quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia C. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2024 **What do you like best about Appcues?** As a Product Manager, I can publish initiatives to my users with very little help from engineering or design. It allows me to communicate with users, segment the content I want to display, keep track of it, and has opened up a new way for us to reach out to users within our product. It is great that I always get a quick response from the Appcues team whenever I reach out. We're starting to use Appcues more for our user research strategies. **What do you dislike about Appcues?** Sometimes it's hard to understand what the impact of some settings will represent to a flow, like how I can show it repeatedly. It is also hard to create surveys within Appcues without the need for devs or a third-party app. Additionally, other colleagues constantly ask me if we can create buttons in our product with Appcues, and I always have to find other workarounds for their requests. It can also be frustrating that only one NPS survey can be live at once, there need to be at least 2 or more running so we can show them on our different platforms/products. **What problems is Appcues solving and how is that benefiting you?** It allows us to send communications to users quickly, segmented, and without much need of interference or approval from other teams and stakeholders. ### 12. Game-Changer for User Onboarding and Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Appcues?** What I really like about Appcues is how intuitive and easy it is to set up. It requires minimal involvement from our development team, which means the product team can quickly deploy in-app guides, surveys, and tooltips without any bottlenecks. The segmentation and targeting features are excellent, allowing us to create personalized user journeys that feel relevant and unique, significantly enhancing our overall user experience. Appcues also provides valuable data-driven insights that help us continuously refine and optimize our user flows. We can easily track how users interact with the guides and make informed adjustments accordingly. Additionally, the seamless integrations with our existing tech stack, including Jira and Slack, ensure that our teams stay in sync, which has been crucial for troubleshooting and product updates. The customer support has been excellent so I'll be using Appcues in the future no matter the project. **What do you dislike about Appcues?** While Appcues provides a solid set of templates, having more design flexibility and customization options would be a welcome improvement. We often find ourselves wishing for greater control over the appearance of modals and tooltips to better match our branding and user interface. Additionally, while the tool is fantastic, the price can be a bit high for smaller teams or companies that are just starting out. A more flexible pricing model would make it more accessible for businesses that are scaling their onboarding efforts and may not yet have the budget for higher-tier plans. **What problems is Appcues solving and how is that benefiting you?** Appcues is solving the problem of user onboarding and feature adoption for our SaaS product.Ultimately, Appcues has empowered us to provide a more intuitive and personalized experience, which has been a big win for our users. ### 13. Great onboarding and support **Rating:** 4.5/5.0 stars **Reviewed by:** Caity S. | Product Experience Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Appcues?** It was a great onboarding experience. I felt supported throughout the whole implementation process and beyond. They really care about your success with Appcues. **What do you dislike about Appcues?** It was a bit of a process getting Appcues up and running, but that was due to how our domains were set up. **What problems is Appcues solving and how is that benefiting you?** Being able to communicate directly to our users for new product features, usability and feedback. ### 14. Intuitive tool with room for more customisation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Appcues?** Appcues offers an intuitive, user-friendly interface that makes it easy to create and deploy modules with minimal hassle. The straightforward design allows for quick implementation. **What do you dislike about Appcues?** While the tool is fantastic overall, I'd love to see a wider variety of pre-built, best-practice templates. More options would allow us to get even more creative and save time on setup. **What problems is Appcues solving and how is that benefiting you?** In-platform notifications and messages, plus product walkthroughs of new features. ### 15. Appcues it the proper tool if you want to educate users **Rating:** 5.0/5.0 stars **Reviewed by:** Diego A. | Product Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Appcues?** There are many things that makes from appcues a complete toolkit for enterprises, but the ones that I find more remarkable are, versatility, usability, flexibility and user experience. It's a very intuitive tool that provides enhanced features to cover the most common scenarios of users navigating web and mobile apps. It's easy to integrate with any platform and you want to use it everyday. **What do you dislike about Appcues?** There are still some issues when it's not used in hybrid mobile frameworks like ionic, however the support and engineering team are always willing to help to resolve problems for implementation. **What problems is Appcues solving and how is that benefiting you?** Appcues is increasing the level of engagement from users in front of the applcation. ### 16. Life Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about Appcues?** Easy to walk through for new people , and very supportive team **What do you dislike about Appcues?** Till now We are quite satisfying with Appcues and have no issue **What problems is Appcues solving and how is that benefiting you?** We are for now capturing Events for different -2 our flows and wants to drive a business on basis on that ### 17. Great for NPS, helping users learn and running experiments **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **What do you like best about Appcues?** I primarily leverage Appcues for running in-app surveys and NPS, and the platform makes this incredibly easy. In addition, I run Appcues integrated with Amplitude; this enables the bi-directional flow of events that helps in two ways. First, the event data from Amplitude allows for very specific NPS and Flows targeting; second, having the Appcues data in Amplitude makes it very simple to analyze the survey results in-context with user behavior. **What do you dislike about Appcues?** Appcues is looking at adding support for e-mail. If Appcues had email-based NPS then our company could leverage a single platform. This feels like a simple addition that we first requested almost two years. Another great enhancement would be a smoother survey experience; currently, the presentation layer is very basic. **Recommendations to others considering Appcues:** Know the problem you're trying to solve. Appcues isn't a product analytics tool. **What problems is Appcues solving and how is that benefiting you?** In-app NPS is number one. NPS data is crucial, and the Amplitude integration allows us to create very targeted cohorts that then influence outreach. Further, the in-app surveys have helped test product enhancements that prioritized new features that we didn't think were of high value; data-driven! In addition to helping with the roadmap, having the survey data within the app saved us weeks or months of manual effort. ### 18. Super easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Charlie W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Appcues?** The visual editor is very user-friendly. Building a Flow is so simple compared to what we used to have with another software that required us to know HTML. Tracking clicks within Flows and within our own software is super simple. We're a month into using it and as we get more comfortable with it (it is very different from what we were using previously), we're seeing more and more time savings. Getting ramped up was really simple, too. And the support we've gotten and continue to get is super responsive and helpful. **What do you dislike about Appcues?** There are some things we were able to do with our old personalization software that we can't with Appcues, like embedding messaging on our pages, so that it looks like it's part of the site. Targeting Flows is different than we're used to in some ways, but that's more change management on our side of things. It's largely similar to what we've done before, as in they aren't doing anything too crazy. **What problems is Appcues solving and how is that benefiting you?** Our old personalization software had become more of a hinderance than a help. We were looking for a visual editor that works. We were also looking for something that allowed us more robust messaging possibilities, including making new customer onboarding more easy to create. Appcues has ticked all those boxes. We're still discovering cool ways that Appcues can help us that we just didn't have before. ### 19. Stable Application, Excellent Support, Innovative Product **Rating:** 4.5/5.0 stars **Reviewed by:** MIchael E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Appcues?** It is feature rich for managing application notifications. Customer Support is great, the Application is stable, little downtime, and they are continuing to innovate and add new options. Ability to segement and create custom segmenting is great. **What do you dislike about Appcues?** Because there are so many features, it can be hard for a beginner team member. The analytics could be more robust. **What problems is Appcues solving and how is that benefiting you?** Notifying our users and presenting information to them. ### 20. A big win for our user experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ed C. | Director of Agency Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Appcues?** The speed at which we can deploy JIT training to a mass group of users is unmatched. **What do you dislike about Appcues?** It's not as simple to create the flows as it seems at first blush. **What problems is Appcues solving and how is that benefiting you?** It allows us to help both engaged and disengaged users navigate our platform in unique ways, reducing inbound calls and increasing sales and utilization. ### 21. Very useful tool to engage with users, easy to use and deeply integrated with Mixpanel **Rating:** 5.0/5.0 stars **Reviewed by:** Simone P. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Appcues?** mixpanel integration, easy to use builder for the content, ease to install, has the flexibility to cover any use case I can think of. Great and fast customer support. **What do you dislike about Appcues?** it makes the creation and pubblication of content so easy that it's very likely that you biuld too much and risk to spam / lose control of everything you shoot to the users **What problems is Appcues solving and how is that benefiting you?** Appcues is solving the problems of feature and product onboarding, in-app support to understand better the interface, tailored product communication for new launches. ### 22. Game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar M. | Director of Product Management, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2022 **What do you like best about Appcues?** Easy integration, flows and tracking. We were happy with the product, but when they released Event Explorer, that took the product to the next level. **What do you dislike about Appcues?** I can't say any negative about the product. **Recommendations to others considering Appcues:** Our onboarding specialist was really familiar with the product and was able to help us set goals that forced us to take advantage of their awesome tool. We reviewed other products in this space and decided to give Appcues a shot because their feature more that exceeded our needs and the price was more than reasonable compared to other products. **What problems is Appcues solving and how is that benefiting you?** Product highlights and interactive training. ### 23. Very Happy - definitely recommend **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Appcues?** Love Appcues! I just wish I had more time to spend on it! I found the system easy to use and implement in our system stack. Really quick and straightforward integration with our CDP and other systems. Setting up things like flows and modals is super quick and easy, and the targeting and general functionality are great. Appcues support is extremely helpful and quick to response, and they have a huge range of knowledge articles that are super useful and really easy to understand. **What do you dislike about Appcues?** Sometimes finding the right/unique element to attach a step of a flow to can be a bit challenging, but this could just be the nature of our app. Not sure this is an Appcues fault! **What problems is Appcues solving and how is that benefiting you?** In-app guidance for things like onboarding as well as highlighting new features, and NPS scores. Really helps us optimise and speed up our onboarding process and enhances PLG. ### 24. Fantastic Software **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Appcues?** The ease of use and on-boarding for the software were very easy. **What do you dislike about Appcues?** Pricing can be expensive especially for companies with large monthly active user base **What problems is Appcues solving and how is that benefiting you?** It allows us to onboard customers & users in a simple fashion. It allows us to A/B test different flows & messaging. ### 25. Appcues allow us to test and experiment faster and without development dependecy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Appcues?** I love how easy it is to use, it's friendly and relatively easy to explain and use for all of our team, I love being able to create audiences and the amount of customization we can do through our app events, we haven't used appcues only for what it is conceived we have pushed it's limits and its flexibility allowed us to create one of our biggest projects so far to test our hypothesis before building in house **What do you dislike about Appcues?** There are a couple of things that I've noticed. 1. Not being able to create "projects" or folders to organize our work better, so far we've over 50 flows, and most of them could be grouped into bigger projects to navigate a little bit easier 2. The options for forms are limited (would love to have dropdowns) 3. Adding images is good, but the lack of customization can be a problem depending on what we're trying to do 4. We did some integrations between our platform and appcues, and we had to navigate through appcues requirements, such as - the end of a form needing to be the "next step" which might seem silly but it created a lot of trouble for us 5. Some of our banners and pins had experienced bugs such as not always showing, or they don't take our established styles correctly **What problems is Appcues solving and how is that benefiting you?** The bigger problem that it's solving at the time is the ability to create experiences to test our hypothesis before committing our development team to building. ### 26. Empowered Me to Effectively Develop Engaging Interactions **Rating:** 5.0/5.0 stars **Reviewed by:** Lashona B. | Learning & Development Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Appcues?** With Appcues, I enjoy being able to pinpoint and target specific groups of users. I also love the flexibility of designing the entire experience to fit my audience. Additionally, the launchpad capabilities allow me to switch up my approach and be prescriptive with materials by targeting the exact page users are on to surface the appropriate materials. Launchpad functionality eliminates constant popups that may bother the user experience. I would also be remiss if I didn't include the Onboarding and Support Teams of Appcues. They are top-tier and provide some of the best experiences I have been a part of as a user. I even asked a direct question on LinkedIn after watching a video, and Lyla, whom I had not met then, sent me a resource to answer my question on the spot. Clearly, the Team loves their roles, and they excel at them. **What do you dislike about Appcues?** There are two pieces of functionality that I think are missing from Appcues. One would be the ability to organize your flows into folders for organizational purposes. You do have the ability to add tags, but sometimes it can become confusing. I want to organize by purpose or product launch. The second piece is the ability to customize the NPS functionality more. I want to be able to ask an additional question or change the position on the screen. We also want the ability to run two concurrently as we have 2 different platforms and 2 different audience bases. **What problems is Appcues solving and how is that benefiting you?** Before installing Appcues, we had a hands-on approach to implementation and onboarding. Now we are creating a strategy around a more automated process that allows us to focus on the more complex implementations. Also, we are using it to drive engagement, change users' expectations, and let them know they are partners in driving their ROI. We are also using it on the other side of the house to convert users into creating an account to drive more overall stickiness of our platform. ### 27. Useful pice of software, lacking in some areas **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Appcues?** Appcues is super easy to understand and implement, they have great onboarding as you'd expect and loads of great articles to get you moving along and making the most out of the product. The team at Appcues are always very responsive and friendly whenever I've had to speak with them. Two features I particularly like are Checklists and NPS. I use the tool every day to check on how users are getting on and this is made particularly easy by the dashboards provided in the product. Integrating the product was a quick any easy process, it's also very simple to send data over to the product to create more meaningful segments. **What do you dislike about Appcues?** With the flows, it is often very difficult to get them working in the way you want them to. Our team often has to find workarounds to get things working how we would like. Some of the features in the product feel a little neglected, for example, the pins feature cannot use the custom fonts you've set in the theme. **What problems is Appcues solving and how is that benefiting you?** User onboarding and adoption. It's helping users the most out of our product sooner. ### 28. Great for UI experiments **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Appcues?** We have been using Appcues for UI experiments, obtaining user feedback and user testing recruitment. Customer support is great and they are always open about wanting feedback. Webinars and training are v helpful. It has allowed our devs to do more time-consuming tasks. **What do you dislike about Appcues?** For most value, it does need to work with other integrations and some of the design constraints/lack of other choices are frustrating but just requires more thinking. The help docs could do with a refresh to align with how people information-seek. **What problems is Appcues solving and how is that benefiting you?** Lessening smaller tasks for devs, allowing quick design iterations. ### 29. Appcues : A Game-Changer for Expensya **Rating:** 4.5/5.0 stars **Reviewed by:** azouzi m. | Growth Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Appcues?** Appcues' user-friendly interface , robust customization, and seamless integration and capabilities have significantly empowered us in crafting tailored user experiences. **What do you dislike about Appcues?** there have been occasional limitations in terms of complex customization options for highly specific user experiences. **What problems is Appcues solving and how is that benefiting you?** it has streamlined our user onboarding process by enabling us to create personalized, guided tours within our platform. This has significantly reduced user friction, leading to quicker adoption of Expennsya's functionalities and a smoother overall user experience ### 30. Appcues has been great for our company to explore new ways to engage with our current customers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Appcues?** We have a lot of different ways to show information to our users, and pick the frequency that we want to show it. Whether it's a single modal, a large flow, a checklist, or a campaign of different pieces of information, timed out how we'd like. Although I didn't set it up via our API/SDK, it's been very easy to use, and fun to learn. Our Success rep has been extremely helpful, and the support team is quick and responsive. **What do you dislike about Appcues?** Doesn't always work great, and we have to get creative to update flows and information to customers, as the SalesForce integration doesn't work in a way that's useful to us **What problems is Appcues solving and how is that benefiting you?** We use it to get in front of our users for onboarding, training, re-training, product annoucements, and tasks we want certain users to take. ### 31. Easy to use, efficient to launch, some customization allowed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Appcues?** AppCues has made getting messaging out to clients fast and seamless! AppCues is an easy to navigate platform that doesn't require a large dev lift. **What do you dislike about Appcues?** I wish there was a bit more customization to things like checklists and banners. Our internal design teams would love to update colors/theming on a more detailed level that matches our platforms. Not a show-stopper for us, just would be nice :) **What problems is Appcues solving and how is that benefiting you?** AppCues is helping clients complete self-service capabilities on our web platform ### 32. Great onboarding app! **Rating:** 5.0/5.0 stars **Reviewed by:** Stevie M. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Appcues?** 1) Easy to build appealing onboarding tour 2) Great tutorial 3) Robust analytics 4) Multiple built-in templates and different types of flows (tooltips, modal, etc.) **What do you dislike about Appcues?** 1) Relatively limited custom survey capability 2) Only one NPS survey 3) Initially difficult to use it with IFrame pages **What problems is Appcues solving and how is that benefiting you?** We use Appcues to help with the new customer onboarding experience. We just started using it and haven't realized the full potential yet, but we are very excited to see how this can become a great tool to improve the new user onboarding experience. ### 33. It's good, but there are points of improvment for massive use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Appcues?** I think it enable us to perform some expirements faster. It can also be of great use on onboarding experiencer and users notifications **What do you dislike about Appcues?** For a massive use, managment on Appcues is poor. You have many areas where any user can change settings, no control between publishers and it's hard to track the impact on product journey. I've had many problems with my designers chaging things (event, integrations, flows) that they shouldn`t and I has zero control as an Admin **What problems is Appcues solving and how is that benefiting you?** - Onboarding - Notification of user - Small product researchs - Customer Managment direct approuch - Advertsing ----- Allows the design team to be more proactive on this launches, saving us money and expading our reach ### 34. Good solution for in-app messaging **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Appcues?** Ease of creating a message, good vareity of components, easy to integrate. **What do you dislike about Appcues?** Missing option for targeting, like showing a message once a week or so. **What problems is Appcues solving and how is that benefiting you?** We use it for multiple use cases like feature announcements and NPS ### 35. Easy to install and use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 14, 2023 **What do you like best about Appcues?** Installing Appcues in our software was an easy and straightforward process. Setting up flows is uncomplicated and easy to grasp. Overall a very good experience. **What do you dislike about Appcues?** Nothing really - it does what it says and we love it! **What problems is Appcues solving and how is that benefiting you?** Guiding our users in how to use the different features in our app, as well as self-onboarding. ### 36. I am using Appcues for product onboarding, announcements and CS surveys **Rating:** 4.0/5.0 stars **Reviewed by:** Tatsiana A. | UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Appcues?** Easy and quick to set up a flow. Easy to adjust look and targeting criterias **What do you dislike about Appcues?** Uncomfortable csv reporting, lack of questions and fields and other survey functionality **What problems is Appcues solving and how is that benefiting you?** Helps to onboard onto new fproduct features, allows to easily engage with users when needed ### 37. Software is very buggy and they basically lied about pricing **Rating:** 1.5/5.0 stars **Reviewed by:** Cory M. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Appcues?** The software itself looks really cool when you're setting everything up. I don't know if it's because we're AngularJS or what but the software just rarely worked. We constantly had bugs and their customer support team could never figure out how to handle multiple page flows... most of my demos would only make it 1-2 pages and then just break. **What do you dislike about Appcues?** The customer service is basically pointless and I was completely lied to about my pricing. I paid $300 for the software (which rarely worked) for 3 months and then some guy randomly emails me and goes "hey you need to pay an extra $125 for checklists"... out of nowhere. There was no "try our checklists for 3 months" window or anything. I was shocked because checklists are such a core feature of this... all I need is flows and checklists... what do you mean I need to pay $125 more just to have your core feature? Anyways, I could go on and on about what a terrible business practice that was, but then I was charged another $299 a few days later and I emailed them saying that I wanted to cancel + get a refund for the charge that just happened because I was lied to about pricing and 50% of my modules didn't work. Instead of being a supportive/responsible company for having a broken product where they lied about pricing.. they just said "we don't do refunds". What an absolute joke and I will never be back. **What problems is Appcues solving and how is that benefiting you?** It was supposed to solve onboarding but any flow that had a multi-page walkthrough broke literally every time. I honestly think we LOST users by adding appcues because it made it look like our product was broken. **Official Response from Anna Casey:** > Cory, First and foremost, I want to thank you for taking the time to share your experience with Appcues. We deeply value feedback, both positive and constructive, as it helps us better understand the needs and concerns of our customers. I'm genuinely sorry to hear about the challenges you've faced with our software. We strive to provide a seamless experience, and it's evident that we fell short in your case. I'd like to address your concerns individually: - Technical Issues: We are aware that specific frameworks can introduce challenges. AngularJS can be one of them, but we're continuously working to improve compatibility. It's disappointing to know that your demos were breaking and that you weren't getting the assistance you needed. I'll personally ensure that our technical team is informed about this so we can address such situations more effectively in the future. - Pricing Concerns: Transparency is a priority for us, and it seems there was a misunderstanding about our pricing model. I sincerely apologize for any miscommunication or confusion regarding the additional charges for checklists. This feedback is crucial, and we'll be working to ensure our pricing is more clear and straightforward for all our customers. - Customer Service: Our aim is always to assist and stand by our customers. It's disheartening to hear that our team didn't offer the support you were expecting. Regarding refunds, we'll review our policy and how we communicate it, as it's crucial for our customers to feel valued and understood. Please know that your feedback is instrumental in driving positive change within our company. I'd love the opportunity to discuss your experience further and explore how we can make things right for you. Please feel free to contact me directly at anna.casey@appcues.com, and I'll ensure your concerns are addressed personally. Once again, thank you for your feedback, and I sincerely hope we can earn back your trust in the future. All the best, Anna ### 38. Great product and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Francesc B. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2023 **What do you like best about Appcues?** It's an intuituve platform, with everything you need to promote your products, we use it for onboarding, new features adoption, NPS, and tooltips and pins that allow our users to better use our sftwr. **What do you dislike about Appcues?** Sometimes, you need to follow a concrete way of working that does not make sense, and if you don't do it this way it does not work. As an example, you cannot set up directly with a trigger to not show again a flow when completed, you need to set up a new rule **What problems is Appcues solving and how is that benefiting you?** We are able to build an experience for our first time user, so they are helped in platform during their first steps. Aside of that we do promote everymonth our platform new features using AppCues ### 39. Easy-to-use In App Messaging Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tim A. | Sr. Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Appcues?** We've been using Appcues for a few years now and really like the simplicity of using the product, but that it still offers the flexiblity to customize the design so it can match our product's look and feel. **What do you dislike about Appcues?** The builder auto saves the Flows and then you can't easily undo changes if you were simply trying out some design or layout changes. I like that auto saves, but I wish you could easily undo changes incase you changed your mind. **What problems is Appcues solving and how is that benefiting you?** Getting information infront of our users in a targeted way and walking users through our product to help increase adoption. This helps us ensure timely communication to our users, and helps them learn of features they aren't currently leveraging. ### 40. Appcues super fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Marcia R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Appcues?** Everything! As a UX designer, I love the UI of Appcues and how easy it is to build and test flows, share them with stakeholders, and launch them when ready. The user segmentation and targeting are very specific and that is good for our needs! **What do you dislike about Appcues?** It took us awhile to define goals and understand the reporting, but once we were able to implement those it has been great. **What problems is Appcues solving and how is that benefiting you?** Appcues has reshaped how we handle user onboarding, collecting NPS, new feature launches and release updates, demos for prospective clients, help and support in the product and more! The integrations with our CMS have been so helpful and gets data to the various departments that need them. ### 41. Great point solution for creating in-app experiences **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Appcues?** Very user friendly. Do not need to get my dev team involved at all to launch any new experiences **What do you dislike about Appcues?** Does not easily integrate with email for NPS **What problems is Appcues solving and how is that benefiting you?** Solving it for in-app guidance, product adoption, and lots and lots of user surveys. Appcues makes it great to launch those at ease and without the need for dev to be inovled ### 42. Great product all around **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Appcues?** It's super easy to use for teams who don't have a lot of engineering resources allocated to them. **What do you dislike about Appcues?** There is a little bit of a learning curve so I wish there was a short boot camp or something of that sort. **What problems is Appcues solving and how is that benefiting you?** It's helping us set up our onboarding and prompts for our users to help them along the way. ### 43. Good experience to talk with your customers **Rating:** 4.0/5.0 stars **Reviewed by:** Mateus M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2023 **What do you like best about Appcues?** The Appcues interface is very simple and easy to use. This facilitates the creation of flows through the templates that are provided. It is possible to have several active flows simultaneously, with interdependencies and in order of priority. **What do you dislike about Appcues?** The Appcues reports are a bit confusing. To create segmentations through lists, it is necessary to upload 1000 by 1000. It is difficult to set goals for the flows. **What problems is Appcues solving and how is that benefiting you?** Communication of news about the product or improvements that have been made at some stage of the customer journey. Simple surveys can also be conducted and have high engagement. ### 44. Great easy to use tool for product notifications **Rating:** 5.0/5.0 stars **Reviewed by:** Maria B. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** I mainly use it to announce new products and features. I like how we can tailor to a specific landing page. I also like how you can clone your flows. I have not utilized any competitive products **What do you dislike about Appcues?** Creating new workflows is difficult and glitchy. I have tried numerous times to create new workflows on our alert system, but the flow would continue to break. **What problems is Appcues solving and how is that benefiting you?** Appcues allows me to be transparent to our customers and notify them of any and all product updates. I don't spend much time in appcues, because it is so easy to use. It gives me time to do other tasks. ### 45. Pretty Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** Helps our learners 1) get sticky on our product and 2) makes our product seem less complex **What do you dislike about Appcues?** Sometimes the build out of flows can be challenging (targeting specific areas of our product). **What problems is Appcues solving and how is that benefiting you?** Appcues is helping our learners realize our product is not so complicated and helping our Customer Ed team with educating our learners with a click of a button ### 46. Easy to use, A great option without dev intervention **Rating:** 5.0/5.0 stars **Reviewed by:** Megan W. | VP of CS, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** I enjoy any project I have to create in appcues. It's easy to use and our team loves it because we're not dependent on our dev team to help us. We can add features that support our customer workflows easily! **What do you dislike about Appcues?** There's nothing really that I dislike about Appcues. **What problems is Appcues solving and how is that benefiting you?** Our app's users aren't always the most technologically savvy and this helps fill the need to put tool tips everywhere. We're able to guide users through onboarding easily with Appcues. ### 47. Great tool, requires more cx support to clients **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** It allows a cx to interact with your platform vs only being capable of watching or reading something on your platform. **What do you dislike about Appcues?** They need to really improve their onboarding process. They should provide assistance in setting up and walking through what their cx needs of Appcues and demonstrating how to do it. Instead of sending multiple links of text to read and videos to watch. The irony.. **What problems is Appcues solving and how is that benefiting you?** Onboarding new cx ### 48. Customizable and advanced tool, yet so simple and easy to set up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** I absolutely love this tool! As a non-tech person fully responsible for managing Appcues for our product, it's been so easy to work with. What I like the most is the broad variety of design and logic, as well as the constant development and new improvements on their end. The support documentation is also very clear, and each time I was in touch with the Appcues Team, they've been very helpful and kind. **What do you dislike about Appcues?** Nothing to dislike. Naturally, they always improve their product and add new features, so it's just about exploring new things that can be achieved with Appcues or problems for our end-users that can be solved even more efficiently. **What problems is Appcues solving and how is that benefiting you?** For our software, we utilize Appcues for new user onboarding, new feature adoption, and other important announcements and event invitations. Since implementing Appcues into our software, there's been significantly less need for support or onboarding from our users. We're software that's constantly improving and adding new features, so it's also critical for us to keep our users up-to-date and make sure they adopt new changes, which is where Appcues plays a huge role. ### 49. Great solution for product tour **Rating:** 4.0/5.0 stars **Reviewed by:** Édouard J. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** • Great product for product tour on the web • A lot of options • Data to improve product tour • New features regularly • Connections with CRM (Hubspot) **What do you dislike about Appcues?** • No product tour for apps • Product tour design could be better • Some bugs to display product tours **What problems is Appcues solving and how is that benefiting you?** Two problems: display new features to user to grow adoption and guide new users in our web app **Official Response from Anna Casey:** > Hi Édouard, thank you so much for leaving us a review; we really appreciate your feedback! Great to hear that you're having success with creating product tours on web. And happy to share that Appcues is available for use on your native mobile apps as well. Here is additional info: https://www.appcues.com/mobile. Our team can show you how to create experiences for mobile apps if you sign up for a demo and it's also available to try for free. ### 50. Professional service overall **Rating:** 5.0/5.0 stars **Reviewed by:** Simon R. | Support tech, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Appcues?** That the service is so versatile, you can use it for both guides and direction for your customer as well as for reviews and nps score **What do you dislike about Appcues?** Nothing comes to mind at the current time at least **What problems is Appcues solving and how is that benefiting you?** It helps our customers get started with our back office environment with a beginners guide ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment - [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?order=most_recent&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-28+16%3A25%3A41+-0500&secure%5Bsession_id%5D=e034fcef-6fbf-4f02-bda3-3bc84e315d2b&secure%5Btoken%5D=a27cb4136845ed503dceed67594e0597b8642992a2d4c91eb63e70cfce6f44b8&format=llm_user) ## Appcues Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (562 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,725 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews)