---
title: Appcues Reviews
meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 358 reviews by the users' company size, role or industry
  to find out how Appcues works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 358
  scale: '5'
date_modified: '2026-07-23'
parent_category:
  name: Collaboration & Productivity
  url: https://www.g2.com/categories/collaboration-productivity
---

# Appcues Reviews
**Vendor:** Appcues  
**Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 358
## About Appcues
Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what&#39;s underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide.



## Appcues Pros & Cons
**What users like:**

- Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. (37 reviews)
- Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. (16 reviews)
- Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. (15 reviews)
- Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. (15 reviews)
- Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. (12 reviews)
- Personalization (12 reviews)
- Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews)
- Features (10 reviews)
- Implementation Ease (9 reviews)
- User Experience (9 reviews)

**What users dislike:**

- Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. (6 reviews)
- Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. (6 reviews)
- Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. (6 reviews)
- Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. (5 reviews)
- Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. (5 reviews)
- Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews)
- Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews)
- Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews)
- Complex Usability (3 reviews)
- Inadequate Reporting (3 reviews)

## Appcues Reviews
  ### 1. It is very user friendly and the NPS aspect has already seen a major improvement.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Angela L. | Customer Support Associate, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 19, 2022

**What do you like best about Appcues?**

I like the NPS surveys because the segmentation portion makes for more targeted audiences. Also, our AppCues CSM, Miranda, was extremely helpful.

**What do you dislike about Appcues?**

So far, figuring out how to integrate AppCues and Salesforce has been challenging and not very intuitive. The AppCues help center article was not very helpful.

**What problems is Appcues solving and how is that benefiting you?**

AppCues is solving our low NPS response rate by having a sleeker design and being in-product. It allows us to see how clients truly view our platform.

  ### 2. Appcues is leading the product led marketing motion

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sonduren F. | Director of Product Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 25, 2022

**What do you like best about Appcues?**

I like how easy it is for marketing team members to connect with our customers in the product without needing the support of product or engineering to create in-app communication.

**What do you dislike about Appcues?**

There are some areas that are not as intuitive, and some bugs here and there but the product is new so it is expected to a degree. I appreciate our CSM Lockett is a rockstar and helps us on all issues immediately.

**What problems is Appcues solving and how is that benefiting you?**

We are communicating with our customers in product in a fast and efficient way like never before. I really appreciate that we can speak to our customers in product and it is so easy to use.

  ### 3. I enjoy working with Appcues and find the support is helpful and prompt when required

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 15, 2022

**What do you like best about Appcues?**

Appcues provides a stable and powerful platform for delivering support content in the form of tips, hints and general "about" information. The different delivery patterns give flexibility and variety to encourage engagement.

**What do you dislike about Appcues?**

I would like to be able to sort the list of flows displayed, based on the number of times shown (or completed). This would let me see which flows were getting the most attention and I would then have a better idea which flows to focus development effort on. Also, I would like to be able to perform bulk actions (such as archiving, publishing/unpublishing, deleting, downloading analytics CSV files) from the flow list. We have a large number of active flows and it's not possible to print the list of flows for checking. The browser print option does not work properly (it only displays the first screen and nothing else). I would also like to see better in-app analytics. The CSV information for each flow is clumsy to download and time-consuming to produce. It would be very helpful to be able to see (at flow list display level) which flows had unpublished changes associated with them - this would help ensure that all active flows were actually showing their latest changes in-app.

**What problems is Appcues solving and how is that benefiting you?**

We are providing new users with conceptual and overview information to help onboard them in our product, which has a steep learning curve. Using Appcues, users can quickly get a good understanding of the features and operation of our product and sign-up for a subscription.

  ### 4. Great Software

**Rating:** 4.5/5.0 stars

**Reviewed by:** Clarissa R. | Customer Success Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2022

**What do you like best about Appcues?**

Really great for capturing NPS score and tracking clicks within a software system

**What do you dislike about Appcues?**

It's a little clunky to use and support isn't great

**What problems is Appcues solving and how is that benefiting you?**

Helping us direct self-service customers and capture NPS scores

  ### 5. Best way to get information to customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle G. | Sr. Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 01, 2022

**What do you like best about Appcues?**

Easy to build, preview, and implement! 
NPS is built in to track over time.

**What do you dislike about Appcues?**

Hard to track who has done what, limited number of event tracking, and struggle to get the data out of appcues.

**What problems is Appcues solving and how is that benefiting you?**

Appcues allows me to quickly engage with clients and segment different types for different flows based on their user profile and device. I can also track NPS over time which is my favorite feature!

  ### 6. Giving our users a seamless, in-app onboarding experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 04, 2022

**What do you like best about Appcues?**

I love the ability to have custom CSS so it really allows it to look like in-app functionality and blend for the user. The innovation that Appcues is doing, namely the new release of pins is really exciting and I'm excited to get started using it (planning on having a permanent survey on under a pin for a new feature).  
The support is good that is provided despite the company being US based and I'm UK based
The integration with Segment is super easy for us to pull through our users traits and help empower them with relevant tours and info.

**What do you dislike about Appcues?**

I'd like to be able to have a flow/pins dashboard like the Event one to compare these different flows. 
Sometimes the UX I feel could be improved with things like: 
- When you select a tag (when first creating a group) you have to select on the drop up arrow after you have selected a tag to then get back on the page - I would prefer it if it would just allow you to select the whole top row or the box
- There is no un-publish button on the main edit page (NPS) you have to go through the 4 step flow

**Recommendations to others considering Appcues:**

Appcues is by far the most user friendly and intuitive.

**What problems is Appcues solving and how is that benefiting you?**

We are onboarding our users and giving them the ability to learn about the platform when they want to, by using hotspots and in the future pins too. We are about to release an onboarding survey flow which will gather a lot of data on our users which will help build personas and give them the support they need. 
The ability to track the success of flows from the visually attractive and functionality analytics pages means we can see where we are helping provide education to our users.

  ### 7. Appcues revolutionising customer engagement

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 20, 2022

**What do you like best about Appcues?**

Appcues is a great platform which has opened up many possibilities for our company. 

Key areas which have been great 
- cost-effective 
- no code so a super quick turn around from idea to execution 
- a key driver to improve customer experience, drive adoption and help lower churn

**What do you dislike about Appcues?**

The program has some areas in which it could improve: 
-  user experience and bug fix still to work through. 
- Better level of analytics within the program 
- Improvement on Pins feature

**What problems is Appcues solving and how is that benefiting you?**

Appcues have been greatly assisting in the areas of 
- User onboarding 
- Adoption of the product 
- Ease and speed of execution allow to scale quickly without dev teams

  ### 8. You succeed only when your customers do.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul P. | Director of Product Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 15, 2022

**What do you like best about Appcues?**

As the leader in Sales Compensation software, Varicent is successful when our clients can successfully pay sellers accurately and on time. Appcues helps us to collect information on client sentiment and provide guidance to improve the customer experience. The offering is a powerful one allowing for the ability to create a path to success. Each step on that path aids in a decision or feedback. The best part of Appcues is the people. Other vendors in the market might be able to complete parts of this work, but if I ever have a question, concern, or need assistance, I feel so much better after speaking with this team. I might be uncertain or worried before engaging, then we speak, and a few minutes later things are working great, and I feel like a champ. If you will invest in a long-term partnership, isn't it good to choose the one you actually enjoy to working with? Thank you, RJ and Anna, for your recent help!

**What do you dislike about Appcues?**

Leading to the purchase, I enjoyed the conversations and webinars with customers. It took me longer than I had hoped to get good at using this offering. Looking back, all the guidance was there in classes and tutorials. I wish I'd have listened better. For those who've used a system like this before, it might be more intuitive, but for beginners it takes a bit longer.

**What problems is Appcues solving and how is that benefiting you?**

Customer sentiment and in-product notifications are the primary areas we use Appcues. If you look at the Varicent G2 page (https://www.g2.com/products/varicent-varicent/reviews) you will see a steady increase in customer delight and improvement in the satisfaction score of users. Our investments in the last year include growing from 200 to nearly 800 employees along with capturing client feedback through Appcues. Data is shared with product management, support, and customer success to improve every client journey.

  ### 9. AppCues makes in-product communication easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 02, 2022

**What do you like best about Appcues?**

AppCues flows are highly customizable. There are several ways to trigger flows that help us meet our customers where they are in their journey with our product. They are also fairly simple to build. I love the preview and shareable test options.

**What do you dislike about Appcues?**

Sometimes it can be a little difficult to diagnose issues with flows not appearing as expected. A lot of times it's a segment error (such as something not pulling accurately from Salesforce)- that can take some time and brainstorming to remedy. Support has always been helpful in my interactions with them, but they're limited in what they can see on our end.

**Recommendations to others considering Appcues:**

I recommend AppCues. It can be used to accomplish many purposes across a product and organization.

**What problems is Appcues solving and how is that benefiting you?**

Customer-facing teams can easily build tutorials and checklists that improve our onboarding experience. This is beneficial as we don't need to utilize developer bandwidth to create in-product messaging or highlights. Our customers are incredibly busy individuals. AppCues helps illuminate changes in our dashboard and product for our customers who may not have the time to read emails or check our other update channels.

  ### 10. Appcues shows you how to improve, not only give the tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jorge Esteban G. | Product Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2022

**What do you like best about Appcues?**

I love the courses because is the possibility to implement exactly you are living with the product

**What do you dislike about Appcues?**

Actually I am a begginer with Appcues, until now, I would like to have better reports of my flows

**Recommendations to others considering Appcues:**

I recommend Appcues because it is a real tool to improve your product, at first you have to understand how it works, but after that, you can do many things to reach your goals. With Appcues I have been able to implement actions in my product onboarding, get data about actions in my customer journey, get reports and more.

**What problems is Appcues solving and how is that benefiting you?**

I have been able to get data, improve my onboarding, measure actions of my customers

  ### 11. Great tool for growth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Álvaro A. | Growth Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Appcues?**

It´s easy to use and we can create communications, user onboardings, and tips to help our users to understand our product fast. 
We run a lot of o tests to improve our actvivation and engagement.

**What do you dislike about Appcues?**

Because our front end is not well written, we have some display issues, where sometimes a stream doesn't fire. That's why we have to start our flows in banners instead of tool tips.

**What problems is Appcues solving and how is that benefiting you?**

We have already increased our activation rate from 8% to 25%.
We are currently using appcues for upselling actions in addition to key communications.
We were able to narrow down support tickets with basic questions.

  ### 12. Boost product adoption overnight, not 14 sprints!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tom B. | Product Marketing Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2022

**What do you like best about Appcues?**

Woah, where do I start! 

Looking back a year it's hard to imagine that we were even considering competitors. Implementing a third-party tool can be a daunting task! Convincing the teams who would usually look to 'hard-code' something that your solution will be quicker, more efficient, more flexible and bug-free – is not easy.
But from day one - it was clear that the team at Appcues knew what they were talking about, every question, worry, curveball we threw at the team – they were able to answer in a matter of minutes! 

One of my favourite things about Appcues for new users is that it's SUPER easy to share with other stakeholders - installing the builder via a Chrome extension means that there are almost zero barriers to entry for newcomers! This is great when you're trying to get the smartest brains in your business to share their opinions on how to kick things off with your new onboarding flows.

Appcues boosted activation of our core product, almost overnight – with what felt like 10 minutes of work! 
Which as you can imagine, was pretty awesome to present at the weekly marketing catch up! 

The team made a great call building events directly into the tool – this has helped us tenfold get onboarding tours out quicker as we no longer rely so heavily on hardcoded backend events being sent to Appcues to trigger event-based in-app communication.

One of my Appcues highlights would be introducing the "permalink" feature to our lifecycle teams. Their jaws dropped when I showed them that they could use my (tried and tested) flows as part of their email communication without needing to consult directly with me!

**What do you dislike about Appcues?**

If I'm honest, there isn't much I don't like about Appcues. It does what it says on the tin (plus a bit more!) 

If I had to find something it would be that they don't have a live chat feature to chat with Support, but in saying that, our Account manager Anna is always on hand to reply to our queries and give us realistic timelines (even if she is based in a different time zone!)

**Recommendations to others considering Appcues:**

If you have a digital adoption tool already – switch. If you don't – give Appcues a try!

**What problems is Appcues solving and how is that benefiting you?**

We implemented Appcues to help us boost product activation and increase our upgrade ratio (trial to paid). As mentioned before, we've not had an experience with Appcues that hasn't helped us achieve at least one of those goals! 

It's also helped us inform bigger, hardcoded onboarding projects (led by a dedicated product team) making us (Product marketing team) a solid thought leader for future product development.

  ### 13. Powerful tool that helps you stay in touch with your users

**Rating:** 5.0/5.0 stars

**Reviewed by:** Can A. | Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 08, 2022

**What do you like best about Appcues?**

With Appcues, setting up onboarding flows, NPS and Announcementsis very simple. Thanks to the drag & drop builder, no code is required which can really empower also non-technical team members to deliver quick value and support the user.

In addition to the onboard analytics, it easily integrates with analytic tools like Amplitude so you can understand and dive deeper into how your users are interacting with whatever you build in Appcues without any additional effort.

**What do you dislike about Appcues?**

Setting up flows with the drag&drop builder may be difficult if your website contains elements that have redundant class names. If this is the case, you may have to restructure the frontend of your application to use the tool fully

**What problems is Appcues solving and how is that benefiting you?**

We are collecting the NPS and have made some general announcements to our user base. We also set up the integration with Amplitude allowing us to target a specific cohort of users and analyze the effectiveness of our announcements in Amplitude.

  ### 14. Friendly and compelling tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Luca R. | Service designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 28, 2022

**What do you like best about Appcues?**

Creating user flows is not only easy, but it can actually be fun and playful.

**What do you dislike about Appcues?**

More robust and flexible controls for creating customised experiences.

**What problems is Appcues solving and how is that benefiting you?**

It allows us to better train our users.

  ### 15. Overall a positive experience but could use a few improvements for training and introduction

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.)

**Reviewed Date:** October 28, 2022

**What do you like best about Appcues?**

The ability to show just-in-time messages to a user without requiring significant development work

**What do you dislike about Appcues?**

Learning how to use it in the beginning is challenging, particularly figuring out how to address eventing and triggers

**What problems is Appcues solving and how is that benefiting you?**

As mentioned previously, Appcues' ability to provide just-in-time communications to specific customers without major dev work is extremely helpful

  ### 16. Power tool for user onboarding, on-site engagement, and gathering user feedback

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 31, 2022

**What do you like best about Appcues?**

The help documentation is incredibly thorough, has text, images, and videos - which is great for any learning style.
They have regular webinars and events which are treasure troves of knowledge and insight from users from all sorts of different companies.
Easy ways to test new flows in restricted environments - lets you get it right before you set it live.
I like the different options for engaging site visitors, and the ability to test them out. Maybe a big modal won't work well, maybe little hotspots are all your users need!

**What do you dislike about Appcues?**

Nothing unhelpful, but I think if this is an area that someone is unfamiliar with - be prepared to invest some time in learning how to use all the features to get the most out of your account.

**What problems is Appcues solving and how is that benefiting you?**

Currently,  I am most involved in the reporting and measuring of our NPS metrics for the self-serve side of our business. 
We also use flows to help new sign-ups get familiarized with the platform. Knowing when the NPS survey gets triggered, gives me enough time to check in on new clients' orders, and offer feedback and help before they see that survey pop up. It helps me know who I need to connect with before they have a bad experience.
We use it for announcing new product features, promotions, webinars.
All of these things help us feed and fuel our product development, test the usefulness of new features, help us improve our on-boarding experience, and give us key insights in to how our users interact in our platform.

  ### 17. Appcues has amazing onboarding experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 28, 2022

**What do you like best about Appcues?**

Anna, our Customer Success Manager, is a rockstar. She is knowledgeable, concise, and generous with her time to make sure we are successful. Our company is just starting to dig into all of the ways we can utilize Appcues, and Anna has given us a lot of confidence that we can exceed our goals. I also really enjoyed the recent Appcues live event. All of the sessions were informative and engaging.

**What do you dislike about Appcues?**

I wish there was a better way to see all of our flows, like the ability to export them in a CSV. This would be helpful both to list all of the flows and to have a 'flow map' to better see how all of the flows interact with each other.

**What problems is Appcues solving and how is that benefiting you?**

Although our company has been using Appcues for a while, we have only recently been able to carve out the time to dedicate to implementing a true strategy for this product. We are looking forward to the ways that conversational marketing can streamline the process of gathering leads. Although we haven't gotten to it yet, we have plans to integrate Hubspot to personalize the user experience even more.

  ### 18. Best tool for in-product announcements and an easy to use CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Neeraj V. | Technical Writer, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2021

**What do you like best about Appcues?**

Appcues is very intuitive and easy to learn. It is very quick to edit and push the changes. It publishes content with a push of a button.

**What do you dislike about Appcues?**

The banner widget doesn't show any progress bar. If you upload a big file then you won't know how much file is uploaded or if the widget is stuck.

**Recommendations to others considering Appcues:**

If you want to inform your current users about some new feature that you have developed, some upcoming maintenance work, some new collaboration with clients, without having to mail all of your users, then this software is for you. It can do this and much more. It is easy to learn and manage.

**What problems is Appcues solving and how is that benefiting you?**

I use it to inform users of the new features or improvements in the software by using banners and hotspots features.

  ### 19. Excellent and easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Amanda L. | Business Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Appcues?**

I appreciate how intuitive it is to create a flow.

**What do you dislike about Appcues?**

Would like more information in the system about event flows. Links to tutorials would be helpful.

Would also really like to be able to filter NPS entries and have the score retabulate instead of having to export and filter myself.

**Recommendations to others considering Appcues:**

Reach out to customer sucess if any questions. Very helpful!

**What problems is Appcues solving and how is that benefiting you?**

Showcasing infrequently used tools on our platform. This will help us reduce the amount of time having to re-educate customers.

  ### 20. Does everything I expect it to do. Track click is amazing substitute to more expensive alternatives.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephen Z. | Food photographer, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 24, 2022

**What do you like best about Appcues?**

Being able to track the clicks has been game-changing, as getting quantitative research is challenging.

**What do you dislike about Appcues?**

The website is slow to load. Tracking clicks requires a certain level of tech savvy-ness.

**What problems is Appcues solving and how is that benefiting you?**

UX

  ### 21. Building flows is easy, but as a UX designer, I want more customization possibilities.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 23, 2022

**What do you like best about Appcues?**

Building flows, tracking flows, and exporting data is really easy to do. There are enough options to let your users onboard on your platform, and you can make it as complex or easy as you want.

**What do you dislike about Appcues?**

As a UX designer, I feel like I do not have enough ad hoc customization possibilities when building flows. Also, some building blocks can be added to let users have more ways of interacting with your product. 

It can be challenging to make seamless flows without the help of developers.

**Recommendations to others considering Appcues:**

They're continuously adding features to their product, which is a good sign in my opinion.

**What problems is Appcues solving and how is that benefiting you?**

We are gaining insights into new (unexplored) markets by setting out surveys using Appcues. Gathering and analyzing data is pretty easy, too. 

Another benefit we have realized is making an onboarding flow that helps our users get started with our product.

  ### 22. Up and coming Appcue Tech

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brenin E. | Marketing Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 23, 2022

**What do you like best about Appcues?**

The features are fantastic - still in infancy, but everything is aesthetically well done and the support team is ready to let you know what features are in the pipeline if it feels as though it is currently lacking

**What do you dislike about Appcues?**

The panel at the bottom while working on Appcues - I would prefer an easier way to move the items around (in and out of sets, etc)

**Recommendations to others considering Appcues:**

Take the time to learn all of the features available

**What problems is Appcues solving and how is that benefiting you?**

Tutorials for TVU Networks products (for me, it has primarily been while using TUV Producer). It is meant to be for new and returning customers

  ### 23. Good Tool to drive adoption and educate users

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ankit S. | Senior Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2022

**What do you like best about Appcues?**

The Option to create segment and add logic to control user segment viewing the appcues

**What do you dislike about Appcues?**

There is a lot of effort to adapt the appcues from staging to production. There is a possibility that staging has more features but the production environment does not. The tagging is not adaptive from staging to production

**What problems is Appcues solving and how is that benefiting you?**

Driving user adoption. Educating user about the new features and guiding the users to take some particular actions

  ### 24. Easy to use!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emily A. | CS, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2022

**What do you like best about Appcues?**

Appcues has been easy to use! It is so nice to see our customers' NPS Scores and conversate with them!

**What do you dislike about Appcues?**

A bit challenging to figure out at first!

**What problems is Appcues solving and how is that benefiting you?**

Creating meaningful conversation with customers

  ### 25. I really like Appcues, but there are some personalizations that I would like to do

**Rating:** 4.5/5.0 stars

**Reviewed by:** Taina O. | Product Owner, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Appcues?**

- the practicality of creating a flow
- the visualization and organization of click data
- the pre-customizing themes

**What do you dislike about Appcues?**

- Be able to customize a few more things, like reducing component dimensions (slideout)
- Add more people to see the streams (today the max is 1000)

**What problems is Appcues solving and how is that benefiting you?**

- To on boarding processes
- To launch of new features
- To do important announcements
- To remind users of features they don't use

  ### 26. Great tool for those getting their feet wet with in-product messaging

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** August 08, 2022

**What do you like best about Appcues?**

Ease of use and overall simplicity of the tool. Setup was a little complex for our teams and sometimes we found it hard to target stable elements without Engineering's help.

**What do you dislike about Appcues?**

Lack of reporting and analytics. We found that without exporting data we weren't really able to decipher how impactful our efforts were. It would be great to do this all within the tool so we're able to self-serve.

**What problems is Appcues solving and how is that benefiting you?**

It helped us with reaching our customers in an efficient manner. We helped onboard our customers faster and when they were ready to be onboarded. This also help improve our overall retention and trial conversion numbers.

  ### 27. User friendly and great support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jordan D. | CX Operations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2022

**What do you like best about Appcues?**

Easy to set up - our design team created some templates that anyone in the company can use to ensure consistency through flows. 
NPS - we are now easily able to track NPS and we set up an easy Zapier integration to see all responses and feedback in Slack! 
Great analytics - I love the ability to see the percentage of users who work through a flow, it shows us what is successful and what isn't
Great support - Any time I have questions the team gets back in a timely manner with an actual response. I really appreciate it!
Great resources - Even before we went live with Appcues we utilized the Onboarding Course and Product Launch Plan resources.

**What do you dislike about Appcues?**

NPS Customization - We are a bit limited with the ability to customize the NPS font/size but it is a minor thing. We also aren't able to pull a list ourselves of customers who saw NPS but didn''t respond, we have to email support for this.

**What problems is Appcues solving and how is that benefiting you?**

Onboarding - We haven't finished the set up yet but will be using a checklist and tooltips to give an educational tour when new users sign up. 
Customer Feedback - We set up an NPS survey and now give customers the opportunity to share their feedback right in the app
Marketing - We use appcues to share new blog posts or upcoming webinars. While we have great engagement rates on email, it is beneficial to share these in app as well

  ### 28. Appcues has been helpful

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2022

**What do you like best about Appcues?**

I like that I can reach users within my app - even on specific pages. Admittedly I have not had experience with a similar app. My experience with Appcues' customer support was extremely personalized and positive.

**What do you dislike about Appcues?**

When I first started using it I made mistakes and annoyed my users. Probably should have done more training. Also, there are a few aspects of it that are clunky.

**What problems is Appcues solving and how is that benefiting you?**

It is helping me reach users directly to do additional, more in-depth research. I also feel that there are other features I could learn to do more than I am currently doing.

  ### 29. I'm creating expiriences for our users using Appcues.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 15, 2022

**What do you like best about Appcues?**

Targeting users through they behavior and showing them proper messages.

**What do you dislike about Appcues?**

Working with pins and buttons - I'm facing some difficulties in Appcues builder.

**What problems is Appcues solving and how is that benefiting you?**

It solves problem with availability of our developers - we can create and communicate fast and independently of other teams.

  ### 30. We miss a option to upload short videos/gifs to tooltip

**Rating:** 4.0/5.0 stars

**Reviewed by:** Analu V. | UX Research Jr, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 20, 2022

**What do you like best about Appcues?**

It's easy to configure and put it online

**What do you dislike about Appcues?**

It's quite limited on video/animation features. This type of media works best for our costumers, as we use Appcues primarily for onboarding.

**What problems is Appcues solving and how is that benefiting you?**

Communication with our costumers, NPS tracking. The biggest benefit is to show the message on the same screen they are working. This increase the responding rate.

  ### 31. Helpful tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Monique Helena  F. | Product Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Appcues?**

It's a really helpful tool to measure and improve the product, especially that is a no-code platform

**What do you dislike about Appcues?**

Some flows are not so obvious and, as a beginner user, you have to look for help

**What problems is Appcues solving and how is that benefiting you?**

Appcues are helping during the onboarding (first steps tour) and to launch surveys on the product in an easy way

  ### 32. Appcues is a pleasure to work with.  The interface and controls are simple and intuitive.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Networking | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2022

**What do you like best about Appcues?**

Appcues allows us to greatly improve our user experience and onboarding.   The simple point and click interface means we don't have to spend a lot of time building guides and walthroughs.

**What do you dislike about Appcues?**

The analytics side of Appcues is a little lackluster.  While it provides feedback on how our users interact with Appcues, I would love to see more and deeper analytics around how our users are using our app as a whole.

**What problems is Appcues solving and how is that benefiting you?**

Appcues is increasing our customer adoption and the number of trials that convert to paid accounts.  This is increasing our recurring revenue and reducing our churn.

  ### 33. Helpful guidance for your customers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rachel M. | Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Appcues?**

We use it for the trial experience. I like that we can guide users through the experience with Appcues.

**What do you dislike about Appcues?**

I'd like to have more resources guiding on best practices and reading data against benchmarks.

**What problems is Appcues solving and how is that benefiting you?**

We're guiding users through the trial experience currently. We're pretty early on in that process.

  ### 34. We are very happy using appcues for our product for user onboarding and with connected services.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sagar A. | Sr. UX Designer, Enterprise (> 1000 emp.)

**Reviewed Date:** March 23, 2022

**What do you like best about Appcues?**

Easy onboarding Experience for novice users. Product tours, Feature announcement, Onboarding Checklist. User properties allow us to add custom properties. Help documentation and tutorials.

**What do you dislike about Appcues?**

Mobile support is not yet available. 
Localization is a bit complicated for those who are not developers.

**Recommendations to others considering Appcues:**

I highly recommend this product which helps organizations to onboard new customers easily.

**What problems is Appcues solving and how is that benefiting you?**

Connected Onboarding Experience from different products and services. Product awareness with the help of announcement and guided tours.

  ### 35. Fairly robust onboarding tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maria R. | Freelance Designer, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2021

**What do you like best about Appcues?**

I like the flexibility of flows you can build in Appcues and the ways you can use it to engage with your users. I also really enjoy the analytics you get alongside the flows you build.

**What do you dislike about Appcues?**

From a design standpoint, the builder is still a little elementary - many times to make something look how we want it we have to go into the CSS and figure out how to cobble it together. Specifically around sizing things like the modals or buttons. The other small con we have is that it doesn't work for native mobile - would love to see that come in later on. There is a small learning curve - mostly around setting up segments and making sure your flows are linked to the correct URLs so that it's showing to the right people.

**Recommendations to others considering Appcues:**

Appcues overall has been great to work with. Their team is very responsive and helpful to get you started. If you're looking for a clean, modern engagement tool then Appcues could be a great fit for your team. The install was fairly simple - our developers had to install a line of code but after that we were up and running. Things you may want to consider for your business - currently no native mobile application support, it may benefit you to have someone who can do very basic CSS if you want to customize the design, and they charge by users in your platform so that can be a little tricky if you don't know exact user #. We have had to do some additional development work to cap how many users are being counted (we're only targeting Appcues at trial users). So far we're very happy with our choice to go with Appcues!

**What problems is Appcues solving and how is that benefiting you?**

Currently we're using Appcues to improve our trial user onboarding flow. We're definitely seeing more engagement since bringing Appcues in - now we're just iterating and refining flows as we get more comfortable with the tool. One of our primary objectives is to find what value drivers our customers can realize quickly in our trial, and Appcues is giving us more insight into what those drivers may be.

  ### 36. I tried to use appcues as part of our product

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** June 08, 2022

**What do you like best about Appcues?**

It is very powerful when it comes to user guidance. I no longer needed to incorporate this as part of my product (which is not necessarily trivial) but could instead delegate it to appcues.

**What do you dislike about Appcues?**

We couldnt unfortunately bypass the scenario where the appcues would need to work on a dynamic url. So if the customer installed our product, we would always have to add his url to the appcues whitelist for triggerring the cue.

**What problems is Appcues solving and how is that benefiting you?**

Appcues is solving the problem of integrating guidance in apps where this is not easy to do, or would require multiple workarounds and add complexity to the product that would be unnecessary.

  ### 37. Easy way to implement tooltips and copy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 23, 2022

**What do you like best about Appcues?**

Being able to complete copy/tooltip/modal changes without any engineering help. Our engineers are already resourced to other projects and ongoing initiatives, so any chance we get to deliver high impact changes to the way our sites work without pulling them from their work is a win.

**What do you dislike about Appcues?**

There are some features that are not quite fully fleshed out yet. For example, when using Appcues as a survey tool, the responses are returned in one field rather than separate fields for every question. I believe it's a problem they're looking to solve, but at the moment that solution has not been provided. I am sure their team will get it figured out though!

**What problems is Appcues solving and how is that benefiting you?**

We use Appcues for several things including; opt in for beta/alpha testing, studies on customer sentiment, as a clickfunnel to drive sales top line metrics, CSAT scores, and other experiments as needed.

  ### 38. A more and more powerful tool for most of PMs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Piotr H. | Head of Product, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2022

**What do you like best about Appcues?**

The designer is unbelievably convenient and works smoothly (it's not that obvious for a WYSIWYG tool).
The location of widgets is always correct, while first releases have had some issues on that field.

**What do you dislike about Appcues?**

The price ;) Also, the predefined widgets library could be a bit bigger.
It's an absolute minor, but Appcues could improve the visual presentation of flows conversions.

**What problems is Appcues solving and how is that benefiting you?**

It helps me reach customers that aren't reacting to email notifications, for example. The flows are so easily configurable that I can direct them very precisely.

  ### 39. A good tool for communicating with users & guiding them

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 23, 2022

**What do you like best about Appcues?**

- Modal announcement for new features
- Tooltips to help users be guided through your product
- Possibility to collect NPS
- Easy no-code tool to build flows
- Customization of tooltips, modals, etc
- Fast to deploy in testing environments or production
- Good customer team

**What do you dislike about Appcues?**

- Need some UX improvements in certain areas
- Early product which needs some additional features to strengthen the core of the product
- Sometimes flows can not appear as expected. Could need a developer or support team to understand why it doesn't work.

But overall they are on a good path!

**What problems is Appcues solving and how is that benefiting you?**

Go-to-market for product : 
- Communicating to users new features
- Guiding new users on the product (tooltips, checklists)
- Collecting NPS
- Adapting communication to certain users (segmentation)

Overall benefits: creating a good & comprehensible communication for users on the product

  ### 40. Probably the best solution for user onboarding in SaaS products

**Rating:** 4.0/5.0 stars

**Reviewed by:** Iaroslav C. | Product Marketing Manager, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2021

**What do you like best about Appcues?**

Appcues is enough user-friendly (if we talk about building onboarding flows) solution, which allows to mix flows, checklists and NPS surveys, combining different elements and involving users into getting enough experienced to start using your product or any new features of it. And as for me than that checklists are probably the best feature Appcues provides, because using them you can implement gamification into your engagement and retention activities, pushing users to take some actions / download content / etc and improving their onboarding experience greatly

**What do you dislike about Appcues?**

Some technical moments really pissed me off and that was the only reason I marked the whole product 8 instead of 10. During building the flow, Appcues tried to show you it's smarter than you again and again, adding connection block each time some of conditions of any part of the flow don't met... but pardonne-moi, I am able to fix everything myself without necessity to create everything in waterfall methodology. Using wildcards ( * in any part of URL, e.g. www.site.com/* ) sometimes can be pain in the A too.

**What problems is Appcues solving and how is that benefiting you?**

Creating onboarding with Appcues, after all, gives you a flexible marketing instrument impacting at retention and conversion (trial -> paying), and we have great expectations about continuing using it in future

  ### 41. Broad set of features, with only a few gaps

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2022

**What do you like best about Appcues?**

After a thorough vendor review, Appcues was an easy winner. Compliance is a big concern for apps like these, as they require injecting scripts and code into your app—Appcues had plenty of documentation and installation guides, and were totally up to date with their SOC 2. Feature-wise, a lot of apps in this space have nearly identical features, there are only a few key differentiators. I liked that Appcues had diverged a bit with their Checklists and Launchpad feature. Once you read up on the Launchpad, it's one of those features you didn't know you wanted and are surprised others don't have. For the features they've implemented, it works really well. Clean interface, pretty frequent releases.

**What do you dislike about Appcues?**

The building and management interfaces are all solid, but I wish they gave users more control when building. If you set out with a vision of how your product guide will look, you can almost certainly make it with Appcues—but it may just require a workaround or roundabout way of doing it. It will almost certainly require a bit of CSS as well. To make it more streamlined, I wish they had text validation or conditional logic and branching in each flow, this would 10x the utility of Appcues. No competitors had pulled this off in a meaningful way, I'd love to see Appcues be the first to nail it.

**What problems is Appcues solving and how is that benefiting you?**

We are improving our user onboarding experience. We have gotten a lot of positive feedback so far. There are things we're able to do with Appcues that would have normally taken major dev time or planning. Appcues has empowered us to make changes quickly without extensive dev resources.

  ### 42. Great product adoption solution, with a minimal learning curve

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 06, 2022

**What do you like best about Appcues?**

time to value was very fast, i was able to get logged in and start viewing insights quickly

**What do you dislike about Appcues?**

nothing specific comes to mind that I happen to dislike

**What problems is Appcues solving and how is that benefiting you?**

tracking product adoption is vital to our business, and this solution allows us to do just that

  ### 43. Functionality to create and support to deliver

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jeremy W. | Customer Success Director - CAPEXinsights, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 07, 2022

**What do you like best about Appcues?**

Ability to not only build great content but to quickly and easily test and verify before going live. 
Great support from customer success team

**What do you dislike about Appcues?**

Build functionality not as capable as others, launchpad functionality limited

**What problems is Appcues solving and how is that benefiting you?**

Our solution is about raising the project management maturity of organisations. Appcues allows us to put the why alongside what and how of delivering successful projects.

  ### 44. It’s okay but I don’t really use it much

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jessie W. | Product manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Appcues?**

Collect survey results for user research

**What do you dislike about Appcues?**

I find downloading the csv for results difficult and sometimes takes a while. The configurations to get me what I want in a csv are hard.

**What problems is Appcues solving and how is that benefiting you?**

User research. Learn more customer feedback about the product, such as feature requests, bugs, pain points

  ### 45. A data-validated win for us!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pablo B. | Sr Director of Growth, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 13, 2021

**What do you like best about Appcues?**

Appcues has been instrumental for our engagement results in the Open LMS trial. We measure activation and engagement metrics in our application using different experiment cohorts, and the ones for which we have introduced Appcues flows have had significantly better results. 

Not only this, is just so easy to create onboarding flows with Appcues that our team is exploring new use cases to go beyond self-service customers and expand its usage into enterprise segments.

**What do you dislike about Appcues?**

I'd probably want to see more integration options with mail marketing platforms. But not a dealbreaker.

**What problems is Appcues solving and how is that benefiting you?**

- Trial user onboarding
- Cross-sell campaigns

Overall, Appcues is allowing us to drive better user engagement in the application.

  ### 46. Appcues is a no-code platform that lets you easily create in-product tours and modals.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 08, 2022

**What do you like best about Appcues?**

Appcues builder is easy to use and can be a tool for multiple teams that need in-product communication. However, some features could be better. NPS could be better set up and surveys could be easier to create and evaluate.

**What do you dislike about Appcues?**

It's not so easy to segment and personalise appcues flows. It can feel a bit limited after you're done with the basics.

**What problems is Appcues solving and how is that benefiting you?**

As a Marketing Manager I use Appcues mainly for Content Promotion. The main benefit is how easy it is to create and set up a new flow.

  ### 47. Love everything about it

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2022

**What do you like best about Appcues?**

The friendly user interface is easy to use!

**What do you dislike about Appcues?**

The logic building for viewers hurts my brain - would love some hand-holding on this part.

**What problems is Appcues solving and how is that benefiting you?**

Trying to implement in-app self-help for users. Also looking to leverage the tool for Product lead growth once we've got a good handle on it.

  ### 48. Very useful product with fantastic customer support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2022

**What do you like best about Appcues?**

It's functionality is very straightforward to get to grips with

**What do you dislike about Appcues?**

Sometimes tours can be a little slow to load meaning a user can click off the page containing the tours but that can't be helped

**Recommendations to others considering Appcues:**

Try it out - its simple to get up and running

**What problems is Appcues solving and how is that benefiting you?**

We can walk our users through the more complicated parts of our product in bite-sized chunks

  ### 49. User Friendly and Effective

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 18, 2022

**What do you like best about Appcues?**

I like that setting up the cues is relatively easy and straight forward, with analytics tied to it to track efficacy across the product.

**What do you dislike about Appcues?**

It would be great to be able to create "journeys" or "funnels" while also being able to leverage notifications based on simple "if, then" parameters.

**What problems is Appcues solving and how is that benefiting you?**

We are solving for effective onboarding and spotlighting new and marquee features that will help clients see more ROI through the product.

  ### 50. Extremely adaptable, great configuration and excellent support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 15, 2022

**What do you like best about Appcues?**

This tool really helps us to fill gaps where they exist in the product. It is super easy to use and intuitive. Any time I've ever needed their support or customer success (which is rare), I've found them helpful and knowledgeable.

**What do you dislike about Appcues?**

There could be better scheduling of flows to display at certain times. Also there could be better alerts when a flow doesn't appear. I do believe this is coming though.

**What problems is Appcues solving and how is that benefiting you?**

Customer notifications, Customer sign-posting, Regular notices


## Appcues Discussions
  - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments
  - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments
  - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment

- [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-26+10%3A18%3A38+-0500&secure%5Bsession_id%5D=34999138-1de4-4489-9cc2-a6a047a045ed&secure%5Btoken%5D=d2cfeedac9a0763714752a43f593c55ef3e0605c2beb9556be735c77652c1ba1&format=llm_user)
## Appcues Integrations
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Education Perfect](https://www.g2.com/products/education-perfect/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

## Appcues Features
**User Analysis**
- Survey Implementation
- Data Analysis

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**User Support**
- User Segmentation
- Multi-Language Support
- Behavior-responsive Messaging

**Analytics**
- Campaign Performance
- Audience Insights

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation

**Walkthrough Type**
- Audio-visual Walkthroughs
- Text Bubble Walkthroughs

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations

**Engagement**
- Coupons and Promotions

**Platform Basics - Digital Adoption Platform**
- Integration
- Communications

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance

**Platform**
- Optimization
- Integrations - Mobile Marketing

**Analytics - Digital Adoption Platform**
- Analytics

**Functions - Digital Adoption Platform**
- Customer self-service
- In-app guidance

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Digital Adoption Platform**
- Adaptive Learning

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Appcues Alternatives
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