Appcues Reviews & Product Details

Appcues is the experience orchestration engine that transforms how customers engage with products—and how businesses drive outcomes. The platform helps you turn real-time customer behavior into automated, personalized engagement across in-app, push, and email channels. Instead of relying on one-off tactics or manual outreach, Appcues enables you to act at the exact moments that matter. You can guide a trial user to their first “aha” moment, help new customers complete onboarding, encourage teams to invite colleagues, or step in when adoption starts to slip. You can also highlight features when users are ready to try them, prompt upgrades when usage exceeds plan limits, or reinforce value in the weeks leading up to renewal. With Appcues, you don’t have to choose between speed and scale. Teams can launch and optimize experiences independently—without waiting on engineering resources or adding more headcount. That means your expertise doesn’t just live in decks, spreadsheets, or 1:1 conversations. It’s embedded directly into the product experience and delivered to every customer, at exactly the right time. The results are measurable. Businesses see faster trial conversions and shorter time-to-value. Adoption of key features grows as users get timely nudges to take the next step. Retention improves because potential churn risks are addressed proactively. Expansion becomes easier as customers are guided toward higher-value plans and deeper product usage. By connecting engagement to these lifecycle moments, Appcues helps companies grow more efficiently and predictably. Trusted by leading companies like Airbase, HubSpot, G2, and Wayfair, Appcues has powered billions of experiences across thousands of products. Whether your goal is to activate new signups, drive adoption of underused features, reduce churn, or expand customer accounts, Appcues gives you the tools to deliver meaningful, measurable customer moments at scale.

Product Website

Seller

Appcues

Discussions

Appcues Community

Languages Supported

English

Product Description

Build a personalized user onboarding experience that welcomes, educates and drives users to take action. Then watch your user-base soar.

Overview by

Eric Keating

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Appcues Integrations

(6)

Verified by Appcues

Appcues Media

Your best channel for engagement is your app. Deliver native-looking messages, tours, and checklists in your web and mobile apps to onboard, activate, and engage users—right where they are.

Respond to what users do in your product with automated, real-time workflows. Combine in-app messaging, email, and push notifications to create connected, multi-channel experiences that keep users engaged and moving forward.

Send emails that feel personal and perfectly timed with our easy, intuitive builder. Automatically deliver messages that respond to user actions—from warm welcomes to timely nudges and re-engagement.

Keep mobile users engaged with targeted push notifications that do more than ping. Easily create messages that grab attention, guide users back to your app, and drive lasting action.

Capture important events to see what users are doing and trigger personalized experiences that drive engagement—all without relying on developers.

Get all the insights you need in one place—see what users are doing, how your messages are performing, and the impact your campaigns have on driving goals and behavior.

Official Downloads

(5)

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How GoToWebinar used Appcues to increase activation and user engagement

Vidyard uses Appcues to optimize new user activation and time-to-value

Interactive Demo

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Verified User in Financial Services

Mid-Market (51-1000 emp.)

2/7/2022

"Quick & easy to publish useful content"

4.5/5

What do you like best about Appcues?

Pushing messages quickly to specific groups of people. The UI allows for easy tracking & reporting. Chrome plug-in is easy to set up & use. Good customer support when I need it Review collected by and hosted on G2.com.

What do you dislike about Appcues?

WOuld be nice to customise pop-ups more. NPS survey over more time periods. Sometimes doesn't work across all devices & browsers. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

2/23/2024

"Good messaging platform for onboarding, adoption, expasnion"

4.5/5

What do you like best about Appcues?

Interface for building modals is relatively straightforward and easy to produce well designed appcues. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Targeting and tracking could use work. Segment builder could use UX improvements. Tracking and A/B testing leaves a lot to be desired. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

8/28/2024

"Intuitive tool with room for more customisation"

5/5

What do you like best about Appcues?

Appcues offers an intuitive, user-friendly interface that makes it easy to create and deploy modules with minimal hassle. The straightforward design allows for quick implementation. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

While the tool is fantastic overall, I'd love to see a wider variety of pre-built, best-practice templates. More options would allow us to get even more creative and save time on setup. Review collected by and hosted on G2.com.

Cesar M.

Director of Product Management

Mid-Market (51-1000 emp.)

5/18/2022

"Game changer!"

5/5

What do you like best about Appcues?

Easy integration, flows and tracking. We were happy with the product, but when they released Event Explorer, that took the product to the next level. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

I can't say any negative about the product. Review collected by and hosted on G2.com.

Recommendations to others considering Appcues:

Our onboarding specialist was really familiar with the product and was able to help us set goals that forced us to take advantage of their awesome tool. We reviewed other products in this space and decided to give Appcues a shot because their feature more that exceeded our needs and the price was more than reasonable compared to other products. Review collected by and hosted on G2.com.

What problems is Appcues solving and how is that benefiting you?

Product highlights and interactive training. Review collected by and hosted on G2.com.

Verified User in Automotive

Enterprise (> 1000 emp.)

10/11/2024

"Great product and even better customer service"

5/5

What do you like best about Appcues?

We are a large software company and use appcues to send out in app notices. Appcues makes this easy and customer support is always very helpful. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

All good. Nothing i don't like about the product. Review collected by and hosted on G2.com.

Verified User in Financial Services

Mid-Market (51-1000 emp.)

10/25/2024

"Appcues Simplifies In App Customer Communication"

4.5/5

What do you like best about Appcues?

Appcues shines in its ability to simplify in-app messaging, making customer onboarding and communication through the use of powerful customer segmentation capabilities. Once implemented into your product, the standingup workflows/in app promots thorugh devless functions enables product experimentation and fulfulls use cases previously fulfulled by engineering teams. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

No major drawbacks. The product team continues to prioritize features we have expressed an interest in. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

9/18/2023

"A simple tool to engage and activate your users"

4.5/5

What do you like best about Appcues?

The possibility of creating content and publishing it without development effort. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Nothing. There are so many possibilities that will require some time to find the right ones. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

2/22/2024

"Appcues allow us to test and experiment faster and without development dependecy"

4.5/5

What do you like best about Appcues?

I love how easy it is to use, it's friendly and relatively easy to explain and use for all of our team, I love being able to create audiences and the amount of customization we can do through our app events, we haven't used appcues only for what it is conceived we have pushed it's limits and its flexibility allowed us to create one of our biggest projects so far to test our hypothesis before building in house Review collected by and hosted on G2.com.

What do you dislike about Appcues?

There are a couple of things that I've noticed.

1. Not being able to create "projects" or folders to organize our work better, so far we've over 50 flows, and most of them could be grouped into bigger projects to navigate a little bit easier

2. The options for forms are limited (would love to have dropdowns)

3. Adding images is good, but the lack of customization can be a problem depending on what we're trying to do

4. We did some integrations between our platform and appcues, and we had to navigate through appcues requirements, such as - the end of a form needing to be the "next step" which might seem silly but it created a lot of trouble for us

5. Some of our banners and pins had experienced bugs such as not always showing, or they don't take our established styles correctly Review collected by and hosted on G2.com.

Simone P.

Product Manager

Mid-Market (51-1000 emp.)

4/12/2024

"Very useful tool to engage with users, easy to use and deeply integrated with Mixpanel"

5/5

What do you like best about Appcues?

mixpanel integration, easy to use builder for the content, ease to install, has the flexibility to cover any use case I can think of. Great and fast customer support. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

it makes the creation and pubblication of content so easy that it's very likely that you biuld too much and risk to spam / lose control of everything you shoot to the users Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/19/2024

"Useful pice of software, lacking in some areas"

3.5/5

What do you like best about Appcues?

Appcues is super easy to understand and implement, they have great onboarding as you'd expect and loads of great articles to get you moving along and making the most out of the product.

The team at Appcues are always very responsive and friendly whenever I've had to speak with them.

Two features I particularly like are Checklists and NPS. I use the tool every day to check on how users are getting on and this is made particularly easy by the dashboards provided in the product.

Integrating the product was a quick any easy process, it's also very simple to send data over to the product to create more meaningful segments. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

With the flows, it is often very difficult to get them working in the way you want them to.

Our team often has to find workarounds to get things working how we would like.

Some of the features in the product feel a little neglected, for example, the pins feature cannot use the custom fonts you've set in the theme. Review collected by and hosted on G2.com.