--- title: Appcues Reviews meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 358 reviews by the users' company size, role or industry to find out how Appcues works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 358 scale: '5' date_modified: '2026-07-23' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Appcues Reviews **Vendor:** Appcues **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 4.6/5.0 **Total Reviews:** 358 ## About Appcues Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what's underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide. ## Appcues Pros & Cons **What users like:** - Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. (37 reviews) - Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. (16 reviews) - Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. (15 reviews) - Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. (15 reviews) - Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. (12 reviews) - Personalization (12 reviews) - Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews) - Features (10 reviews) - Implementation Ease (9 reviews) - User Experience (9 reviews) **What users dislike:** - Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. (6 reviews) - Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. (6 reviews) - Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. (6 reviews) - Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. (5 reviews) - Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. (5 reviews) - Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews) - Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews) - Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews) - Complex Usability (3 reviews) - Inadequate Reporting (3 reviews) ## Appcues Reviews ### 1. Best Onboarding Program! **Rating:** 5.0/5.0 stars **Reviewed by:** Maria B. | Director of Client Advocacy, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Appcues?** Our Account Manager prepared us for our kickoff call prior to our call to ensure that we had all of the right folks on at the beginning. From that call, he was able to determine our different personas and began to work through the rest of the onboarding session(s) personalizing the material based on what our individual roles are with the application. Each of our sessions was met with patience and a ton of advice and strategy! Because of that, we were up and running in literally no time! **What do you dislike about Appcues?** That I can't always make their customer hangouts each month because the few that I have been to, have been awesome! On-demand will have to do! **What problems is Appcues solving and how is that benefiting you?** We needed a robust in-app messaging platform that would help not only with our product updates but also help with surveys and NPS. We will also be using it in the near future for our new user onboarding program where we will take advantage of the different flows. ### 2. Brilliant product and wonderful support! **Rating:** 5.0/5.0 stars **Reviewed by:** Kayla S. | P, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Appcues?** I honestly believe it's a brilliant product and very well done with potential to grow and adapt and lead their market. It's so simple to use and if there are any questions, they're so well mapped out that their help center has just about everything, should it need to go a step further, reaching out to their support is a breeze. The response time is awesome! **What do you dislike about Appcues?** Not much to dislike, they do have a potential for more customizations and additional feature opportunities but they cover what you need and branding is very plug and play which keeps people from analysis paralysis. I appreciate the simplicity even as I imagine the empowerment of enabling additional options and features for their basic product! **Recommendations to others considering Appcues:** It's worth getting, it's a wonderful tool to engage your users and grab their attention when you're already on their mind. Give it a try and see how easy it is! **What problems is Appcues solving and how is that benefiting you?** We're engaging and updating more easily. Emails are almost a lost resource with so many people thinking a campaign is just noise, but to reach people where they access and work from helps get those important messages out sooner, easier, and with a likeliness that they'll be seen! ### 3. convinced by it **Rating:** 5.0/5.0 stars **Reviewed by:** Noëlle P. | project marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Appcues?** the ergonomy is great and features are really powerful **What do you dislike about Appcues?** lack of translation and exports by emails **Recommendations to others considering Appcues:** have fun and try to watch as many tutorials as possible **What problems is Appcues solving and how is that benefiting you?** onboarding ### 4. Leader in the industry - easy to use - great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Appcues?** Appcues is very easy to use, even for a novice or not a highly technical person. In addition, our product team can add onboarding without relying on our engineers at all. We love the flexibility. **What do you dislike about Appcues?** Sometimes the appcues builder can be slow or glitchy. **Recommendations to others considering Appcues:** nothing **What problems is Appcues solving and how is that benefiting you?** We are trying to reduce user friction during onboarding, create product-led experiences, and reduce resources needed for training and support of new users. ### 5. It is a great way to communicate to users and test ideas **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Appcues?** How I can quickly get out ideas and concepts I want to test **What do you dislike about Appcues?** Testing can be a bit frustrating, it would be great if that was easier **What problems is Appcues solving and how is that benefiting you?** Appcues allows me to test ideas and concepts with users, I am also able to gather important user data ### 6. AppCues gives us exactly what we need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2022 **What do you like best about Appcues?** Close support during onboarding Intuitive product **What do you dislike about Appcues?** Nothing so far - I sent them some feature suggestions, so hoping to see them in the road map **What problems is Appcues solving and how is that benefiting you?** We needed an ability to communicate with our customers in realtime, guiding them, providing custom information as they use our platform ### 7. Appcues review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2022 **What do you like best about Appcues?** Easy to use, simple set up and can get insights fast. **What do you dislike about Appcues?** Not too much customisation, the templates and options are pretty average. **Recommendations to others considering Appcues:** Make UI and features more customisable. More options in styling. **What problems is Appcues solving and how is that benefiting you?** Problems solved are to do with onboarding, helping guide the user to the preferred path. ### 8. Fairly satisfied but there are a few UX things that sometimes make my job harder than it should be. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2022 **What do you like best about Appcues?** Easy to use flow builder. Advanced targeting options. **What do you dislike about Appcues?** After adding translations you can't edit the flow anymore - you have to recreate the same flow multiple times in case of mistakes/updates (and then you need to exclude people who have seen all the previous versions). Checklists can't be localized. You can't add a targeting rule to multiple flows at once. Sometimes the builder is buggy (different style shown in the builder than live). **What problems is Appcues solving and how is that benefiting you?** User onboarding, informing about feature releases. ### 9. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Appcues?** It's easy to use out of the box with options for some significant customizations. **What do you dislike about Appcues?** When customizing, there are some frustrating limitations. For example, changing the size of the slideout is not possible. **What problems is Appcues solving and how is that benefiting you?** Using it to provide quick messaging about product updates and legal stuff to users. The most significant benefit is the quick turnaround time. Does take the burden off the dev team ### 10. Fast to test "quick" iterations and enhancements to the UX before building into our product **Rating:** 5.0/5.0 stars **Reviewed by:** Lane H. | Director of Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Appcues?** The UI is smooth, we are able to sync data directly from Heap Analytics to Appcues so that we can target specific users based on their behaviors in our app. I also love the "visualizer" which allows me to point and click and shows me what the guides will look like before I deploy them (very easy to use). **What do you dislike about Appcues?** In order to send the data from Appcues to Salesforce, I needed to use Zapier in the middle. It was possible and works fine, but ideally I'd like to send data that I collected in a field from my guide directly into SFDC (it's possible to do this with NPS data from Appcues, but with other guide-collected data, you need to send it through Zapier to SFDC). **Recommendations to others considering Appcues:** Consider not just the immediate guides use case, but how you can use the platform to drive personalization and automation (connect to other systems). **What problems is Appcues solving and how is that benefiting you?** I was able to quickly gather user information from a specific subset of users as they logged into the product and send that info into my CRM so that I could personalize their experience within the app. The alternative to collecting this would have been to reach out directly to the users, which would have been annoying and yields a low response. Instead, I was able to quickly test the concept, gather data, and then our Product team built the feature directly into our app! Overall: lower friction for my users, ability to test & learn quickly, shortened time to collect data (1 day instead of 1-2 months to build it and then wait for data), ability to granularly control the users who saw it meant less interruption for out of scope users (lower friction, higher signal from the data we collected). ### 11. Best app for In App tour **Rating:** 5.0/5.0 stars **Reviewed by:** Atul K. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Appcues?** The best part of this app is that building app tour using this tool doesn't require coding knowledge. It is also very helpful in collecting NPS data and user feedback. **What do you dislike about Appcues?** The amount of configurability is limited. It does not allow us to set any delays or define any trigger for triggering an app tour. **Recommendations to others considering Appcues:** One of the best In-App tools for the price they charge. Their customer support is great and even their CEO sends you mail and schedules meetings for understanding product issues. **What problems is Appcues solving and how is that benefiting you?** We are using it for building In-App tours and collecting NPS data. It has helped us to get real and direct feedback from the user. It has also reduced the number of tickets as people are able to navigate inside the app with minimum training. It has also helped us to increase the adoption of new features. ### 12. In-app messaging that you don't need developers for. **Rating:** 4.5/5.0 stars **Reviewed by:** Chris G. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Appcues?** For the most part, Appcues is pretty easy to implement. Once installed, it takes no time to use their templates to create your first flow and publish it for customers. They've also just released a few feature called click to track that now allows you to track clicks and hovers on anything on your site. This is super helpful if you're trying to understand if the flow you created actually worked or not. **What do you dislike about Appcues?** There are a few weird quirks in the builder that take some getting used to. However, once you've figured those out, its pretty easy to navigate from there. **What problems is Appcues solving and how is that benefiting you?** Previously, we had no way of communicating to our customers about big changes except through email which, at best, would reach a quarter of them. With Appcues, we can ensure that everyone will see the updates right from the convenience of our platform. ### 13. Appcues Review **Rating:** 4.0/5.0 stars **Reviewed by:** Kaitlyn G. | Senior UX Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2021 ### 14. Good if you have very specific and minimal needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Appcues?** Easy to set up flows in the web platform using appcues -- great for simple web based solutions. The flows themselves were easy to set up. Appcues also offers an NPS feature. **What do you dislike about Appcues?** Ultimately, I switched from appcues because we were never properly onboarded and were not seeing enough value. The main reason was that they did not offer mobile flows at the time. **Recommendations to others considering Appcues:** I would reccomend appcues if you need a fairly simple solution. Its relatively affordable and easy to use and implement. **What problems is Appcues solving and how is that benefiting you?** We were using appcues to help with onboarding and pointing out new features to our web users. ### 15. Strong Digital Adoption Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Appcues?** The possibility for integrations with CRM systems to automate processes takes out some of the legwork for small teams. Appcues is continuously working on new features to make their already great user experience even better. Teams with non-technical experience can use this software to design workflows; this can take some of the weight off of development teams. **What do you dislike about Appcues?** Appcues is one of the more expensive options on the market; that being said, its strong feature set and positive user experience make spending the extra money worth it. There's some legwork that has to be done by development to implement the initial integration and event triggers, but to my understanding, they are working on new features that reduce some of the coding needed. **What problems is Appcues solving and how is that benefiting you?** Onboarding workflows. New releases and feature updates. Customer learning. Reducing the amount of internal coding that's needed to accomplish these tasks. ### 16. Easy To Use & Great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Appcues?** The easy interface that you can plug in & test on any parts of your site. Simple to use. **What do you dislike about Appcues?** I wish there was more ability to customize certain events. Specifically- I wish you could make certain tips & tools more prominent on certain pages. **What problems is Appcues solving and how is that benefiting you?** No real problems. The benefit has been the ability to create a great user experience that connects users to our onboarding. ### 17. One of my favorite products as a Product Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2021 **What do you like best about Appcues?** With Appcues I save so much time, because I don't have to go through R&D for every popup or tooltip. **What do you dislike about Appcues?** Appcues doesn't scale great. It's still very good, but I would like to see more features for team collaboration so I can scale its usage within Powtoon. **What problems is Appcues solving and how is that benefiting you?** Appcues helps me communicate the right message to the right user at the right time! ### 18. Appcues was a turbo boost for our onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2021 **What do you like best about Appcues?** It's brilliantly easy to use UI and templates got us started quickly. We can personalise and target segments, which for Product Growth Marketing leaders is an extreme value add. They take their own medicine with onboarding excellence! **What do you dislike about Appcues?** Not a lot. It's great! That there isn't a way to include in-line options, so notices that appear to be a part of the product, and remain static on pages. This functionality would support some of our goals and remove our product teams need to create cards or area where Marketing can drop messags. **What problems is Appcues solving and how is that benefiting you?** Onboarding our users. We've seen increased engagement and a higher NPS overall (it was already pretty high!) ### 19. Appcues is an intuitive and easy-to-use tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Mora A. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2021 **What do you like best about Appcues?** Provides a simple solution when it comes to measuring NPS, the core metric of technology businesses. If you are integrated, it easy to generate custom fields and greatly improve pop outs with specific segments. **What do you dislike about Appcues?** There are times where the google chrome extension does not work well **What problems is Appcues solving and how is that benefiting you?** Through Appcues we carry out tours to our clients, communicate new functionalities and measure the NPS ### 20. Always improving **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Appcues?** Appcues, ability to help us deliver messages to our subscribers whenever we need to. **What do you dislike about Appcues?** The NPS scoring can be a little more user friendly and customizable. **What problems is Appcues solving and how is that benefiting you?** Quick, fun, engaging workflows for our network. We know what we’re doing right and what we can do to help our members ### 21. Easy-to-use and effective, even for those who aren't tech-savvy **Rating:** 5.0/5.0 stars **Reviewed by:** Emily L. | Content Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Appcues?** Appcues is so easy to use and customizable that it has become one of my favorite work programs. I'm not super tech-savvy, so I love how intuitive and fast its system is. It has been a great way to communicate with our clients with helpful notices directly on their dashboards. **What do you dislike about Appcues?** It would be great if Appcues had an option to change the spacing of its text (for example, from the standard set spacing to single spacing). Without this option, a longer Appcue notice with lots of text can be harder for our clients to cancel out of it on their phones, which then could make it more complicated for them to access their dashboards. We currently avoid this problem by keeping Appcues as concise as possible, but it'd be a great option to have for when more explanation would be helpful in an Appcues' text. **What problems is Appcues solving and how is that benefiting you?** My company relies on Appcues for everything from notifying our clients of product changes and upgrades, to passing on helpful business tips and strategy, to even reminding clients to submit payment information, and has been an incredibly effective way to communicate with clients. ### 22. Continues to over deliver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Appcues?** Allows us to build the right experience, at the right time to empower our users to get the most out of our platform. The Flow builder allows us to easily build experiences directly from the browser like it's a word processor! Whenever I have questions, the customer support team is always extremely helpful and thoughtful with their responses. In the world of time-to-response KPIs, the right response is definitely a breathe of fresh air. **What do you dislike about Appcues?** Their help docs at times can be a little lacking in detail, but thankfully their support team are quick to clarify! **Recommendations to others considering Appcues:** Ensure that you have a little bit of tech capability. Although Appcues allows you to build user experiences without requiring a huge amount of tech resources, you still need somebody capable of setting up their SDK and data flows. **What problems is Appcues solving and how is that benefiting you?** Our main use case is to assist in self-service onboarding. Appcues have allowed us to decrease the time-to-value for new users. We have also made high usage of Appcues for customer communication for feature announcements and promotion. ### 23. Great communication tool **Rating:** 5.0/5.0 stars **Reviewed by:** Emily L. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2020 **What do you like best about Appcues?** We've been using Appcues for almost a year now. It's helped communicate big announcements, drive feature adoption with tooltips and onboarding checklists, and survey our customers when they're already engaged with our product. It has overtaken email as our main mode of communication. **What do you dislike about Appcues?** It's a growing business so there have been features I felt were lacking but then saw the upgrades a few months later to solve those pain points. Overall the team is very responsive to feedback so any roadblocks are usually quickly resolved. **What problems is Appcues solving and how is that benefiting you?** Educating our customers, sharing urgent announcements, driving feature adoption, helping with onboarding. ### 24. One of our most utilized tools! **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Appcues?** We like the ability to reach our customers within the product without needing to ask engineering for help. The editor is easy to use and the overall design is clean and pretty. We also really enjoy the support we get from the customer success team at Appcues. They're some of the best CSMs we've worked with. **What do you dislike about Appcues?** There's not much we dislike about the tool. We're excited to see Appcues is adding new features as well. If I had to choose something, I wish there were alerts if flows have not been seen in a certain amount of days to alert us that something may be broken. I also wish you could see form results on the dashboard rather than downloading a CSV. **What problems is Appcues solving and how is that benefiting you?** We use Appcues on many different teams and it solves different problems for each team. For customer success and onboarding, we use it to get customers to book calls and webinars with us that normally don't respond to emails. Marketing uses it to announce new features. Product uses it to onboard new customers, drive upgrades, and educate users. ### 25. Corporate Demo use case review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Appcues?** The ability to create beginning to end software use case scenarios that guide interested users through the software. AppCues is very capable in this respect. **What do you dislike about Appcues?** Could use a little more flexibility for Modal and Tooltip intermix. Could also use a way to create hybrid "skip step button" capability in both Modal and Tooltip controls. **What problems is Appcues solving and how is that benefiting you?** Creating a guided user demo capability that is flexible and powerful enough to respond to numerous software application conditions. ### 26. Appcues helps our Travel Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2019 **What do you like best about Appcues?** Onboarding new features, Update lists per release, step by step tutorials **What do you dislike about Appcues?** Billed per user which is challenging when trying to use for large enterprise installations. **What problems is Appcues solving and how is that benefiting you?** Reduced training and communication costs ### 27. Easy to use platform with awesome customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah R. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2020 **What do you like best about Appcues?** Appcues is super intuitive and makes it easy to ramp up quickly. You could start publishing your first Appcues flows within a day of signing up and getting your properties set up. I really love to clean and modern interface and how tags make it simple to find particular flows. Also - the NPS feature has been critical to our business. It's become one of the most important ways we collect feedback from customers and features heavily in our company-wide monthly business reports. But I think best of all, the customer service is awesome. Our rep Jason is so helpful at answering all of my questions. Not once has he ever said 'we can't do that'. He will always go out of his way to find a way to make it work. **What do you dislike about Appcues?** I wish there were a couple more options for Appcues design types, such as a banner that goes across the top of the screen (I've had my team ask for this a few times) I wish Appcues had their own lists where I could see which contacts engaged with a flow without having to export or sync to another platform like Hubspot or SalesForce. This would also be helpful to see how many contacts qualify for a flow before setting it live so I can better understand why a flow isn't being shown to as many contacts as I think it should be. **What problems is Appcues solving and how is that benefiting you?** Customer Feedback - we get a ton of feedback these days through the NPS question and can prioritize product work based on this. Customer Announcements - we can more easily share product updates or drive clients to take action within our product. Customer Onboarding - we can guide new clients to update their settings and complete their profiles right when they first sign in. This helps shorten the time they see value in our product. ### 28. Easy, accessible and powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Darren H. | Generalist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Appcues?** Appcues works well because it doesn't try to be everything, the product tours and promos are essential for any product that iterates quickly. It enables one to, independent of development, work on nuanced launch campaigns with a high degree of control (who, what, when, when not) **What do you dislike about Appcues?** Their analytics on funnels is pretty basic (via the UI) but the details are accessible via exports, just means you have to work a little harder to measure your goals **What problems is Appcues solving and how is that benefiting you?** Product promotions, integrated help, tooltips ### 29. My loyalty level: Appcues lover **Rating:** 5.0/5.0 stars **Reviewed by:** Stefania C. | Brand Experience (BX), Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2020 **What do you like best about Appcues?** I like that it is really user friendly. Everything is at hand, from how to create a new flow to how the metrics are displayed. They understand very well the differentiations between user types and present the best way to act on each one. **What do you dislike about Appcues?** Honestly nothing. The times I have had a problem the support team gave me the solution I needed. **Recommendations to others considering Appcues:** Try it, follow the guides, the blog has very good content. And if you need anything, do not hesitate to contact the Appcues team, they are the best. **What problems is Appcues solving and how is that benefiting you?** Our products have complex onboardings and learning processes. Appcues helps us improve this problem and generate more engagement with our users. In addition to that, it allows us to make specific communications about updates, or relevant information in a simple way. We also measure the NPS through Appcues and this allows us to improve the quality of our experience and products. ### 30. Appcues allows our Marketing team to do so much more than we previously thought possible. **Rating:** 4.0/5.0 stars **Reviewed by:** Palmer M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Appcues?** Appcues' Chrome extension makes it easy to work in our app, where we need it to. Having the extension is a lifesaver that speeds up creation, testing, and approving user flows at a faster speed than our previous workflow. In addition, flow settings are straightforward and easy to manage. For example, we were able to conceptualize a user flow, plan, test, and launch an offer to a specific user segment in a matter of hours. This was unheard of prior to our adoption of Appcues. The app's functionality isn't the only thing to love. The customer support we've received is also excellent. They really want us to succeed, and it shows. **What do you dislike about Appcues?** My complaints about Appcues are few but important to address. There have been many times where the extension has been buggy. This has unfortunately led to some frustrating moments when trying to get a flow to work or when trying to present flows to a stakeholder. Overall, this hasn't lessened the value of the app to our team, but it is something that I hope they are able to address in the future. In addition, we have come across a few instances where the flows we have conceptualized have not been possible to execute in Appcues. We've needed to rework our flow and, in some cases, create multiple flows to address the user experience we wanted to improve with Appcues. **What problems is Appcues solving and how is that benefiting you?** Prior to our adoption of Appcues, we needed to rely on a development team to set aside time for marketing initiatives, rather than focusing on product improvement. We had limited interactions with our users in the app and struggled to improve engagement with certain features or give important product updates in the place where users were most likely to notice them. After the adoption of Appcues, we've had many improvements in customer activations a well as allowing our Marketing team to work much quicker, and without large support from developers, to give our customers better experiences within our app. ### 31. Great tool for onboarding, feature announcements, experiments, etc. **Rating:** 4.0/5.0 stars **Reviewed by:** Mary M. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2020 **What do you like best about Appcues?** WYSIWYG flow builder, generally very flexible style editing to make sure our Appcues content is on brand. **What do you dislike about Appcues?** Not really set up for running experiments (think A/B testing). When there are issues in a flow, it would be nice to get suggestions around how to fix them. **What problems is Appcues solving and how is that benefiting you?** Onboarding tour, new feature announcements, new user checklist. Hard to measure benefit. ### 32. Scaling the way we work! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Appcues?** Appcues gives us the tools needed to implement low-touch campaigns, experiments, and MVP's related to Customer Onboarding. It has changed the way we do work, and allows to accurately target the customer when it is most beneficial to their journey. The use cases for the Appcues product are endless, and the most impressive aspect is equipping non-dev types with the resources needed to make a significant impact within their product. **What do you dislike about Appcues?** I wish there were more customizations within the Builder! **Recommendations to others considering Appcues:** Don't waster your time with competitor products. **What problems is Appcues solving and how is that benefiting you?** We are using Appcues to drive activation within the customer's first 30 days. ### 33. In the big leagues now! **Rating:** 5.0/5.0 stars **Reviewed by:** Zach B. | Senior Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2020 **What do you like best about Appcues?** The support has always been top notch when we needed it, but a few product features were missing until now! The improved checklists to automate onboarding, the beta 2-way integration with Hubspot, and the improved analytics page all are exactly the types of improvements that needed to happen. **What do you dislike about Appcues?** This is nitpicky, but my only gripe would be that sometimes after building a flow and trying to test it the testing link just won't really work for me or colleagues I send it to. Its infrequent and I've found ways around it, but nonetheless when it occurs its like a fly in an otherwise amazing soup. **What problems is Appcues solving and how is that benefiting you?** Lead gen, NPS, Onboarding, Announcements, Trial Conversion, Tutorials, etc. ### 34. A must-have tool for a product-led business **Rating:** 5.0/5.0 stars **Reviewed by:** Chase D. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2020 **What do you like best about Appcues?** Appcues has helped our team quickly role out in-product communication that drastically improve our users experience and impact key business metrics across our funnel. It's beautifully designed, easy-to-use and excellent for empowering more of our team to run experiments without having to use dev resources - which saves us time and money. Definitely recommend. Every product team should have this tool in their belt. **What do you dislike about Appcues?** Would be nice to have it support mobile apps. **What problems is Appcues solving and how is that benefiting you?** We use Appcues for new user onboarding and product tours and have successfully increased our activation as a direct result. We also use it to call out new features, webinars and PQL opportunities. ### 35. Manager, Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Cormac C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Appcues?** Flow building - it's super intuitive and quick to create a user onboarding flow, I didn't even need to check the help center once to build my first onboarding flow. **What do you dislike about Appcues?** Honestly, very little so far. If you build a really long flow it gets a bit slow, but it's rare that a flow is that long. **What problems is Appcues solving and how is that benefiting you?** Appcues is intended to drive user adoption, education, and self-help. Guiding users within the platform exactly when they need it, rather than before or after, improves their overall experience. In addition, it helps us avoid support cases due to the user understanding what actions they need to take instantaneously. ### 36. Appcues makes onboarding for new user very easy. **Rating:** 4.5/5.0 stars **Reviewed by:** Devendra S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2020 **What do you like best about Appcues?** Creating in-app announcements, manage product promotions, a hotspot for new products. **What do you dislike about Appcues?** For feedback collection, it offers only NPS. Other feedback option such as surveys, smiles feedback could be added. **What problems is Appcues solving and how is that benefiting you?** Onboarding new users, launching new products & collecting NPS scores. Appcues has massively helped us reducing tech burden as we can directly integrate these tools instead of building them ### 37. Easy to use software for immediately informing and educating customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2020 **What do you like best about Appcues?** How easy Appcues is to set up with your own brand so the experience is seamless from the app to the Appcues modals. I also love being able to clone my flows and just update images and content. It's a fast way to reach and target your customers without help from the dev team. **What do you dislike about Appcues?** Can be buggy at times depending on what browser you are using. 90% of the time it works perfectly fine, though. Would love to be able to duplicate our efforts on our mobile app in the future. **What problems is Appcues solving and how is that benefiting you?** We use Appcues to promote new products and features, targeting specific customers or persona types. As mentioned, we love that we don't need to get the dev team involved (as they are generally working hard on other initiatives). ### 38. Great tool for product and customer teams **Rating:** 4.5/5.0 stars **Reviewed by:** Gustavo S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Appcues?** The flows are an awesome solution to guide your customers on screen, allowing quick prototyping and testing with an intuitive interface to let anyone in your team build a pop-up. **What do you dislike about Appcues?** The NPS tool is a bit deprioritized on Appcues so there isn't much space for customization. The recorded NPS data can't be consumed in an easy way, requiring an emailed CSV or a Zapier integration, for example. **What problems is Appcues solving and how is that benefiting you?** We can now guide the customers in our plataform to new product pages, with instant rollout and almost zero effort, without requiring the tech team. ### 39. Letting RPR get its users right to where it matters most for them **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Appcues?** Appcues let's us teach users of all skill levels new ways to use our app. All within their skill level, segmented based off of user properties, and event actions within out app. **What do you dislike about Appcues?** There really isn't much to dislike here. Besides not having more time in the day to work on new flows to help our users. Our team is very happy with our experience and how we've rolled out and onboarded new users with Appcues. **What problems is Appcues solving and how is that benefiting you?** We are able to use Appcues to solve UX issues that may have been oversights during development. Letting our product team to keep on schedule with their roadmap. Additionally, we are able to use the Zapier integration with Appcues to get a more scientific look into our user metrics. Allowing for granular usability studies. ### 40. Appcues is probably the best onboarding I have ever used. **Rating:** 5.0/5.0 stars **Reviewed by:** Devendra S. | Senior Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Appcues?** 1. It saves a ton of development time as is provides ready to use features such as hotspot, web tours, and surveys. 2. It is a very simple, easy to configure, and easy to use the tool. 3. One feature which I liked most is the audience targeting, this feature helps to run experimentation on the product. **What do you dislike about Appcues?** Nothing much, but sometimes after building a flow and trying to test the testing link just won't really work for me or colleagues. **What problems is Appcues solving and how is that benefiting you?** 1. Customer onboarding 2. New product discovery on the platform ### 41. Self-serve, little technical experience required **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Appcues?** I love Appcues. I am able to set up my own in-app messages and pop-ups, which have significantly improved the customer experience. I can create custom landing pages for some clients. I love the level of customization in terms of who sees each flow. **What do you dislike about Appcues?** With the way my platform is built, it's hard to link Appcues to a particular URL. **What problems is Appcues solving and how is that benefiting you?** Making our platform much more self-serve and answering common questions, freeing up customer success's time to focus on strategic issues rather than being bogged down with common client questions. ### 42. Great for quick and easy in-app communication with users. **Rating:** 4.5/5.0 stars **Reviewed by:** Matt C. | Marketplace Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2020 **What do you like best about Appcues?** It's an extremely powerful set of tools to message our users without relying on engineering changes. **What do you dislike about Appcues?** The learning curve for me has been steep. I wish there were branching logic based on whether certain page elements appear or even the ability for flows to skip steps if a page element required for that step is absent. **Recommendations to others considering Appcues:** IIt's been a fun app to learn, and the access it allows to our users is amazing! **What problems is Appcues solving and how is that benefiting you?** We need to message our users about a quickly changing product while they're in the app, and Appcues is perfect for this. ### 43. Helps to manage your site a lot **Rating:** 5.0/5.0 stars **Reviewed by:** Ksenia Y. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2020 **What do you like best about Appcues?** I believe that without flows could be very hard **What do you dislike about Appcues?** It would be better if NPS pop-up icon is of a little bit smaller size **What problems is Appcues solving and how is that benefiting you?** It helps to understand clients and their needs ### 44. Appcues Review from MindFire **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Appcues?** The ease with which we can set up new context-driven help as we release new features. **What do you dislike about Appcues?** The reporting and the analytics need to be improved **Recommendations to others considering Appcues:** A good tool if you are looking to increase adoption for your SaaS product **What problems is Appcues solving and how is that benefiting you?** Product-driven growth for increased customer usage of a SaaS product. ### 45. Great software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2021 **What do you like best about Appcues?** Ease of use, removing the need for developers and valuable **What do you dislike about Appcues?** Slow interface, limited options for dynamic flows. **Recommendations to others considering Appcues:** You have full support right from the start. Easy to start for Free and test before commitment. **What problems is Appcues solving and how is that benefiting you?** Onboarding, adoption, surveys, NPS ### 46. Great app that helps see what users are doing and helps them be susscesful. **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel S. | Sr.Customer Success, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2020 **What do you like best about Appcues?** I really like the NPS options and setting up special flows for top scores. **What do you dislike about Appcues?** A little hard to add all the functions in without help from your dev team time. **Recommendations to others considering Appcues:** Make sure it does all you want and negotiate the price. **What problems is Appcues solving and how is that benefiting you?** Helping onboard customers and getting them help when they need it. ### 47. Appcues for Onboarding and Customer Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Appcues?** We use appcues for onboarding and communication with customers. The onboarding functionality is solid, but needs a good implementation strategy to reduce maintenance. The communication with customers is especially helpful - we can trigger data-driven modals to schedule calls with our product's users and do in-app surveys and such. **What do you dislike about Appcues?** Maintenance is a challenge - if Appcues items are attached to frontend elements that change, it's easy for those flows to break and we don't have good reporting tools for notifying us when that happens. **What problems is Appcues solving and how is that benefiting you?** 1. Onboaring 2. Customer feedback 3. Feature reminders ### 48. One of the greatest user onboarding strategists and very reliable tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Appcues?** The possibility to easily create complex segmentation flows **What do you dislike about Appcues?** Not having the possibility to use even attributes at segmentations. **What problems is Appcues solving and how is that benefiting you?** User onboarding. Our usage when creating the flows has become much easier. ### 49. Best tool for in app guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about Appcues?** Appcues is very intuitive and one can use learn it to use within an hour. The product is still very customizable even after being very intuitive, it is a very difficult thing to acheive. **What do you dislike about Appcues?** I have to build a theme even for making small color changes. **Recommendations to others considering Appcues:** If you are looking for a low code based in-app guiding tool then Appcues is one of the best tools. Go for it. Also, they are pretty flexible in their enterprise pricing. **What problems is Appcues solving and how is that benefiting you?** Helping our users to navigate through the platform more easily ### 50. Interactive tips and great support implementing them! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Appcues?** Appcues team is great for showing successful implementations, and helping us get them up and running on our platform. **What do you dislike about Appcues?** There's a bit of a learning curve to understand how they work and how to design and publish them to exactly the audience you want. It's worth it in the end. **What problems is Appcues solving and how is that benefiting you?** Onboarding. Our platform is complex. We're still working through the details. There are a lot of options in Appcues to explore! ## Appcues Discussions - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment - [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+19%3A09%3A11+-0500&secure%5Bsession_id%5D=da9e9407-7cbc-4a93-a02f-dc7db253ca70&secure%5Btoken%5D=bfada7ab6149eb7c2b471e3e0f911f0588da809af3ea2d4f5f6a58c8a36fd9d3&format=llm_user) ## Appcues Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Education Perfect](https://www.g2.com/products/education-perfect/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) ## Appcues Features **User Analysis** - Survey Implementation - Data Analysis **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing **Analytics - Digital Adoption Platform** - Analytics **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Appcues Alternatives - [WalkMe](https://www.g2.com/products/walkme/reviews) - 4.5/5.0 (562 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,725 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,785 reviews)