---
title: Appcues Reviews
meta_title: 'Appcues Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 358 reviews by the users' company size, role or industry
  to find out how Appcues works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 358
  scale: '5'
date_modified: '2026-08-09'
parent_category:
  name: Collaboration & Productivity
  url: https://www.g2.com/categories/collaboration-productivity
---


# Appcues Reviews
**Vendor:** Appcues  
**Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 358
## About Appcues
Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what's underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide.



## Appcues Pros & Cons
**What users like:**

- Users value the **ease of use** of Appcues, appreciating its intuitive setup and customizable onboarding capabilities. (37 reviews)
- Users highlight the **easy setup** of Appcues, appreciating its intuitive interface for onboarding and customization. (16 reviews)
- Users value the **outstanding customer support** from Appcues, enhancing their experience and resolving issues efficiently. (15 reviews)
- Users appreciate the **easy creation** of flows with Appcues, significantly boosting trial conversion rates and user retention. (15 reviews)
- Users appreciate the **intuitive interface** of Appcues, making it easy to create workflows and product tours. (12 reviews)
- Personalization (12 reviews)
- Users commend the **easy integrations** of Appcues, enabling seamless use across various apps and websites. (10 reviews)
- Features (10 reviews)
- Implementation Ease (9 reviews)
- User Experience (9 reviews)

**What users dislike:**

- Users find the **limited customization options** and misaligned features of Appcues frustrating and restrictive. (6 reviews)
- Users find the lack of **automated notifications and organizational features** in Appcues to be a significant drawback. (6 reviews)
- Users highlight the **need for improvement** in metrics and tracking features, affecting organization and user experience. (6 reviews)
- Users express frustration with **poor customer support** , making issue resolution and guidance difficult for Appcues users. (5 reviews)
- Users face **poor UX** with Appcues, citing slow flows and challenging targeting and tracking functionalities. (5 reviews)
- Users find the pricing of Appcues to be **a bit high** , making it less accessible for smaller teams. (4 reviews)
- Users find **navigation difficult** in Appcues, leading to challenges in configuring page changes and managing flows. (4 reviews)
- Users find the **complex analytics** of Appcues challenging, especially for beginners and lacking in robustness. (3 reviews)
- Complex Usability (3 reviews)
- Inadequate Reporting (3 reviews)

## Appcues Reviews
  ### 1. Software is very buggy and they basically lied about pricing

**Rating:** 1.5/5.0 stars

**Reviewed by:** Cory M. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2023

**What do you like best about Appcues?**

The software itself looks really cool when you're setting everything up. I don't know if it's because we're AngularJS or what but the software just rarely worked. We constantly had bugs and their customer support team could never figure out how to handle multiple page flows... most of my demos would only make it 1-2 pages and then just break.

**What do you dislike about Appcues?**

The customer service is basically pointless and I was completely lied to about my pricing.

I paid $300 for the software (which rarely worked) for 3 months and then some guy randomly emails me and goes "hey you need to pay an extra $125 for checklists"... out of nowhere. There was no "try our checklists for 3 months" window or anything. I was shocked because checklists are such a core feature of this... all I need is flows and checklists... what do you mean I need to pay $125 more just to have your core feature?

Anyways, I could go on and on about what a terrible business practice that was, but then I was charged another $299 a few days later and I emailed them saying that I wanted to cancel + get a refund for the charge that just happened because I was lied to about pricing and 50% of my modules didn't work. Instead of being a supportive/responsible company for having a broken product where they lied about pricing.. they just said "we don't do refunds".

What an absolute joke and I will never be back.

**What problems is Appcues solving and how is that benefiting you?**

It was supposed to solve onboarding but any flow that had a multi-page walkthrough broke literally every time. I honestly think we LOST users by adding appcues because it made it look like our product was broken.

**Official Response from Anna Casey:**

> Cory,

First and foremost, I want to thank you for taking the time to share your experience with Appcues. We deeply value feedback, both positive and constructive, as it helps us better understand the needs and concerns of our customers.

I'm genuinely sorry to hear about the challenges you've faced with our software. We strive to provide a seamless experience, and it's evident that we fell short in your case. I'd like to address your concerns individually:

- Technical Issues: We are aware that specific frameworks can introduce challenges. AngularJS can be one of them, but we're continuously working to improve compatibility. It's disappointing to know that your demos were breaking and that you weren't getting the assistance you needed. I'll personally ensure that our technical team is informed about this so we can address such situations more effectively in the future.

- Pricing Concerns: Transparency is a priority for us, and it seems there was a misunderstanding about our pricing model. I sincerely apologize for any miscommunication or confusion regarding the additional charges for checklists. This feedback is crucial, and we'll be working to ensure our pricing is more clear and straightforward for all our customers.

- Customer Service: Our aim is always to assist and stand by our customers. It's disheartening to hear that our team didn't offer the support you were expecting. Regarding refunds, we'll review our policy and how we communicate it, as it's crucial for our customers to feel valued and understood.

Please know that your feedback is instrumental in driving positive change within our company. I'd love the opportunity to discuss your experience further and explore how we can make things right for you. Please feel free to contact me directly at anna.casey@appcues.com, and I'll ensure your concerns are addressed personally.

Once again, thank you for your feedback, and I sincerely hope we can earn back your trust in the future.

All the best,
Anna


## Appcues Discussions
  - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments
  - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments
  - [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) - 1 comment

- [View Appcues pricing details and edition comparison](https://www.g2.com/products/appcues/reviews?filters%5Bnps_score%5D%5B%5D=2&section=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A47%3A03+-0500&secure%5Bsession_id%5D=53fdf53c-7d5d-4cad-8f24-f11044e41bb7&secure%5Btoken%5D=f9a6d0bdb944ba5ea2d1aeec89a5f0a679b36a61980bafa9ae33cc468f8a2db6&format=llm_user)
## Appcues Integrations
  - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  - [Education Perfect](https://www.g2.com/products/education-perfect/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)

## Appcues Features
**Additional Functionality**
- Third-Party Integrations
- To-Do List
- @mentions
- Single Sign On
- File Management
- Activity Dashboard
- Drag & Drop
- Alerts/Notifications
- Prioritization
- Access Controls/Permissions
- Screen Sharing
- Content Management
- Brainstorming
- AI Copilot
- File Transfer
- Calendar Management
- Status Tracking
- Real-Time Notifications
- Version Control
- Task Management
- Activity Tracking
- Real Time Editing
- Communication Management
- Chat/Messaging
- Tagging
- Generative AI
- Assignment Management
- Task Scheduling
- Project Management
- Collaboration Tools
- Workflow Management
- Secure Data Storage
- File Sharing
- Document Storage
- Task Progress Tracking
- Discussions/Forums
- Commenting/Notes
- Reporting & Statistics
- Contact Management
- Video Conferencing
- Progress Tracking
- Mobile Access
- API
- Document Management
- Customizable Branding

**User Analysis**
- Survey Implementation
- Data Analysis
- Real-Time Data
- Real-Time Notifications

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
- Customer Segmentation

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Activity Dashboard
- Multi-Channel Attribution
- ROI Tracking
- Engagement Tracking
- Behavior Tracking
- Activity Tracking
- Conversion Tracking

**User Support**
- User Segmentation
- Multi-Language Support
- Behavior-responsive Messaging

**Analytics**
- Campaign Performance
- Audience Insights
- Drip Campaigns

**Campaigns**
- Proximity Marketing
- Alerts/Notifications
- Bulk SMS
- Two-Way Text Messaging
- Email Campaigns
- Audience Segmentation
- Campaign Segmentation
- Drip Campaigns
- Multi-Campaign
- Email Marketing
- Multi-Channel Marketing
- Location-Based Marketing
- SMS Marketing
- Real-Time Notifications
- Mobile Alerts

**Walkthrough Type**
- Audio-visual Walkthroughs
- Text Bubble Walkthroughs

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations
- App Notifications
- SMS Notifications
- Web Notifications

**Engagement**
- Coupons and Promotions
- Social Promotion

**Platform Basics - Digital Adoption Platform**
- Integration
- Communications

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning

**Additional Functionality**
- Multi-Channel Marketing
- API
- Drag & Drop
- Communication Management
- Event Triggered Actions
- Multi-Language
- Reporting/Analytics
- Template Management
- Geotargeting
- Customer Journey Mapping
- Subscriber Management
- Generative AI
- Visual Workflow Management
- Authentication
- Conversion Tracking
- Behavior Tracking
- Engagement Tracking
- Contact Management
- AI Copilot
- Campaign Management
- Notification Editor
- Workflow Automation

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Social Media Integration
- Third-Party Integrations

**Analytics - Digital Adoption Platform**
- Analytics
- Reporting/Analytics
- Visual Analytics
- Real-Time Analytics

**Functions - Digital Adoption Platform**
- Customer self-service
- In-app guidance
- Contextual Guidance

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Campaign Planning

**Additional Functionality**
- Visual Analytics
- Autoresponders
- Landing Pages/Web Forms
- Campaign Analytics
- Reporting & Statistics
- Campaign Scheduling
- Contact Management
- Text-to-Win
- CRM
- AI Copilot
- Data Import/Export
- Contextual Targeting
- Real-Time Data
- Mobile Access
- API
- Coupons
- Customizable Templates
- Drag & Drop
- A/B Testing
- Generative AI
- Real-Time Analytics
- Campaign Management
- Event Triggered Actions
- Real-Time Reporting
- Contact Database
- Customizable Branding
- Reminders

**Agentic AI - Digital Adoption Platform**
- Adaptive Learning
- Asynchronous Learning
- Blended Learning
- Self-paced Learning

**Additional Functionality**
- Customer Experience Management
- Generative AI
- Workflow Management
- AI Copilot
- Task Management
- Progress Tracking
- Alerts/Notifications
- In-App Training
- Behavior Tracking
- Gamification
- Knowledge Base Management
- Audience Targeting
- Customizable Fields
- Reporting & Statistics
- Customizable Reports
- Performance Metrics
- Launch Management
- Content Library
- API
- User Onboarding
- Customizable Branding
- Event Triggered Actions
- Engagement Tracking
- Self Service Portal
- Data Quality Control
- Data Import/Export
- Employee Onboarding
- Self Service Tools
- Survey/Poll Management
- Learning Management
- Content Management
- Customizable Templates
- Interactive Content
- Activity Tracking
- Activity Dashboard
- Monitoring
- Training Management
- Communication Management
- Surveys & Feedback
- Content Creation

**Variation Testing**
- A/B Testing
- WYSIWYG Editor
- Conversion Goal
- Percentage of Traffic
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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