Link copied to clipboard

# Appcues vs WalkMe Comparison - What are their main differences?

Share
[
Export
](/compare/appcues/walkme/export.csv)

AppcuesWalkMe[+ Add Product](#)

Reviews

**Appcues** [

4.6/5(359)

](https://www.g2.com/products/appcues/reviews#reviews)

**WalkMe** [

4.5/5(582)

](https://www.g2.com/products/walkme/reviews#reviews)

Pricing

**Appcues**
Free Trial

**Free Trial** · Start Free

**WalkMe**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Appcues**
1 monthFaster

Based on 8 responses

**WalkMe**
3 months

Based on 22 responses

Return on Investment

**Appcues**
14 months1 month sooner

Based on 7 responses

**WalkMe**
15 months

Based on 19 responses

Perceived Cost

**Appcues**
$$$$$

**WalkMe**
$$$$$

Average Discount

**Appcues**
9%

**WalkMe**
11%2% more

Pros & Cons

**Appcues**
[
Ease of Use (37)
](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628064&qs=pros-and-cons#reviews)[
Easy Setup (16)
](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628348&qs=pros-and-cons#reviews)[
Limitations (6)
](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1627323&qs=pros-and-cons#reviews)[
Missing Features (6)
](https://www.g2.com/products/appcues/reviews?filters%5Bsentiment_snippet%5D=1628043&qs=pros-and-cons#reviews)

**WalkMe**
[
Ease of Use (84)
](https://www.g2.com/products/walkme/reviews?filters%5Bsentiment_snippet%5D=1526790&qs=pros-and-cons#reviews)[
Helpful (54)
](https://www.g2.com/products/walkme/reviews?filters%5Bsentiment_snippet%5D=1524103&qs=pros-and-cons#reviews)[
Learning Curve (34)
](https://www.g2.com/products/walkme/reviews?filters%5Bsentiment_snippet%5D=1526628&qs=pros-and-cons#reviews)[
Complexity (24)
](https://www.g2.com/products/walkme/reviews?filters%5Bsentiment_snippet%5D=1523963&qs=pros-and-cons#reviews)

Integrations

**Appcues**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_547a9c56419681db30f2464576b71ec4/education-perfect.png "Product Avatar Image")

Education Perfect

](https://www.g2.com/products/education-perfect/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6f919f1812ddc78f50e9c33929ab7beb/mixpanel.png "Product Avatar Image")

Mixpanel

](https://www.g2.com/products/mixpanel/reviews)[
View all
](https://www.g2.com/products/appcues/integrations)

**WalkMe**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a7153f1ef9fa15f5ddf7c4fd146185de/axis.gif "Product Avatar Image")

Axis

](https://www.g2.com/products/axis/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image")

Salesforce Platform

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image")

Salesforce Sales Cloud

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[
View all
](https://www.g2.com/products/walkme/integrations)

Screenshots

**Appcues**
 ![Appcues screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/110425/In-app.png)

**WalkMe**
 ![WalkMe screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1331479/Frame-210632.png)

Ratings

Meets Requirements

**Appcues**

8.6

8.6299

**WalkMe**

8.8

8.8501

Ease of Use

**Appcues**

8.6

8.6301

**WalkMe**

8.4

8.4511

Ease of Setup

**Appcues**

8.3

8.3174

**WalkMe**

8.2

8.2419

Ease of Admin

**Appcues**

8.8

8.8152

**WalkMe**

8.3

8.3373

Quality of Support

**Appcues**

9.1

9.1282

**WalkMe**

8.9

8.9493

Has the product been a good partner in doing business?

**Appcues**

9.3

9.3150

**WalkMe**

8.9

8.9371

Product Direction (% positive)

**Appcues**

9.0

9.0278

**WalkMe**

9.0

9.0481

Features

Digital Adoption Platform[Hide 62 FeaturesShow 62 Features](javascript:void(0);)

8.3

206

8.4

377

User Analysis

Survey Implementation

8.5(won by 0.6)

155

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

289

Data Analysis

7.5

179

8.1(won by 0.6)

321

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Real-Time Data

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

User Support

User Segmentation

8.5

182

8.6(won by 0.1)

316

Multi-Language Support

7.1

103

7.7(won by 0.6)

253

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Behavior-responsive Messaging

8.1(won by 0.1)

148

8.0

261

Walkthrough Type

Audio-visual Walkthroughs

8.1(won by 0.1)

119

8.0

269

Text Bubble Walkthroughs

8.9

178

9.1(won by 0.2)

320

Platform Basics - Digital Adoption Platform

Integration

9.2(won by 0.8)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

58

Communications

9.1

17

9.3(won by 0.2)

71

Analytics - Digital Adoption Platform

Analytics

7.8

9

8.7(won by 0.9)

56

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Functions - Digital Adoption Platform

Customer self-service

8.3

9

9.0(won by 0.7)

56

 (There is a greater than 0.5 difference between this product's rating and its competitors)

In-app guidance

8.7

15

9.5(won by 0.8)

80

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Guidance

Not enough data

Not enough data

Agentic AI - Digital Adoption Platform

Adaptive Learning

Not enough data

7.0(won by default)

34

Asynchronous Learning

Not enough data

Not enough data

Blended Learning

Not enough data

Not enough data

Self-paced Learning

Not enough data

Not enough data

Additional Functionality

Customer Experience Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

In-App Training

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Launch Management

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

API

Not enough data

Not enough data

User Onboarding

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Employee Onboarding

Not enough data

Not enough data

Self Service Tools

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Learning Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Interactive Content

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Content Creation

Not enough data

Not enough data

Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

7.6

11

8.2

26

Variation Testing

A/B Testing

5.2

10

7.9(won by 2.7)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

WYSIWYG Editor

7.0

10

8.3(won by 1.3)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Conversion Goal

7.6

11

8.1(won by 0.5)

18

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Percentage of Traffic

6.8

10

7.9(won by 1.1)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multivariant Testing

6.5

10

8.5(won by 2.0)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Confidence Level

Feature Not Available

8.1(won by default)

21

Reporting

Segmentation

8.5(won by 0.4)

11

8.1

23

Reports and Dashboards

7.7

11

8.2(won by 0.5)

24

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Personalization

Standard Targeting

8.5(won by 0.1)

11

8.4

22

Custom Targeting

8.0

11

8.1(won by 0.1)

21

Data Segmentation

7.4

11

8.1(won by 0.7)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Administration

API / Integrations

7.6(won by 0.2)

11

7.4

18

QA Testing

7.8

10

8.1(won by 0.3)

19

Performance and Reliability

8.5(won by 0.3)

11

8.2

24

User, Role, and Access Management

9.1(won by 0.5)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

24

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

8.1

22

User Identification

Demographics

Not enough data

7.4(won by default)

17

User Segmentation

Not enough data

8.5(won by default)

19

Geolocation

Not enough data

8.0(won by default)

14

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

Not enough data

8.6(won by default)

18

Real-Time Insights

Not enough data

8.2(won by default)

19

Attribution

Not enough data

8.0(won by default)

16

Activity Dashboard

Not enough data

8.3(won by default)

20

User Path Tracking

Not enough data

7.8(won by default)

18

User Activity History

Not enough data

8.1(won by default)

18

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

Not enough data

8.4(won by default)

18

Exit Tracking

Not enough data

8.1(won by default)

17

Retention

Not enough data

8.1(won by default)

18

Return

Not enough data

8.2(won by default)

16

Conversions

Not enough data

8.1(won by default)

17

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

ServiceNow Store Apps[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

9.9

8

ServiceNow Apps

ServiceNow Integration

Not enough data

10.0(won by default)

7

Value

Not enough data

9.8(won by default)

7

Agentic AI - ServiceNow Store Apps

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Customer Self-Service[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

8.0

227

Generative AI

AI Text Summarization

Not enough data

7.6(won by default)

98

Self-Service Experience

Knowledge Base

Not enough data

8.4(won by default)

203

Searchable Articles

Not enough data

8.3(won by default)

201

Community Forums

Not enough data

8.2(won by default)

195

Mobile Optimization

Not enough data

6.7(won by default)

138

Personalization

Not enough data

8.1(won by default)

172

Self-Service Platform

Branding

Not enough data

8.4(won by default)

175

Automation

Not enough data

8.2(won by default)

180

Artificial Intelligence

Not enough data

7.1(won by default)

139

Integrations

Not enough data

7.6(won by default)

160

Agentic AI - Customer Self-Service

Autonomous Task Execution

Not enough data

8.3(won by default)

11

Multi-step Planning

Not enough data

8.6(won by default)

12

Cross-system Integration

Not enough data

8.3(won by default)

12

Adaptive Learning

Not enough data

8.3(won by default)

11

Natural Language Interaction

Not enough data

8.3(won by default)

12

Proactive Assistance

Not enough data

7.6(won by default)

12

Decision Making

Not enough data

8.2(won by default)

12

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

6.1

7

Not enough data

Analysis

Application Attribution

6.7(won by default)

6

Not enough data

Campaign Analysis

6.4(won by default)

6

Not enough data

Uninstall Tracking

5.6(won by default)

6

Not enough data

Activity Dashboard

6.7(won by default)

6

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

5.8(won by default)

6

Not enough data

Alerts/Notifications

7.4(won by default)

7

Not enough data

Bulk SMS

4.7(won by default)

6

Not enough data

Two-Way Text Messaging

5.0(won by default)

6

Not enough data

Email Campaigns

5.8(won by default)

6

Not enough data

Audience Segmentation

6.9(won by default)

6

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

5.3(won by default)

6

Not enough data

Social Promotion

Not enough data

Not enough data

Platform

Optimization

7.5(won by default)

6

Not enough data

Integrations - Mobile Marketing

5.8(won by default)

6

Not enough data

Internationalization

Feature Not Available

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.2

19

Metrics

Engagement

Not enough data

8.4(won by default)

18

Exit Tracking

Not enough data

8.1(won by default)

17

Retention

Not enough data

8.1(won by default)

18

Return

Not enough data

8.2(won by default)

16

Conversions

Not enough data

8.1(won by default)

17

Engagement Tracking

Not enough data

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Campaigns

Customize

8.9(won by default)

21

Not enough data

Scheduling

7.9(won by default)

18

Not enough data

Retarget

8.4(won by default)

16

Not enough data

Segmentation

9.4(won by default)

20

Not enough data

Triggered Notifications

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Analytics

Campaign Performance

9.0(won by default)

16

Not enough data

Audience Insights

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Optimization

A/B Testing

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Rich Notifications

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

App Notifications

Not enough data

Not enough data

SMS Notifications

Not enough data

Not enough data

Web Notifications

Not enough data

Not enough data

Agentic AI - Push Notification

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Notification Editor

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Appcues](https://images.g2crowd.com/uploads/product/hd_favicon/d9a097bb2961640e22e276d196fba33d/appcues.svg "Appcues")](https://www.g2.com/products/appcues/reviews)

Appcues

Small-Business(50 or fewer emp.)

32.7%

Mid-Market(51-1000 emp.)

58.9%

Enterprise(\> 1000 emp.)

8.5%

[![WalkMe](https://images.g2crowd.com/uploads/product/hd_favicon/726107df2b6d2cf44d2fce88f5ce93c6/walkme.svg "WalkMe")](https://www.g2.com/products/walkme/reviews)

WalkMe

Small-Business(50 or fewer emp.)

12.1%

Mid-Market(51-1000 emp.)

27.5%

Enterprise(\> 1000 emp.)

60.5%

Small-Business

(50 or fewer emp.)

32.7%

12.1%

Mid-Market

(51-1000 emp.)

58.9%

27.5%

Enterprise

(\> 1000 emp.)

8.5%

60.5%

Reviewers' Industry

[![Appcues](https://images.g2crowd.com/uploads/product/hd_favicon/d9a097bb2961640e22e276d196fba33d/appcues.svg "Appcues")](https://www.g2.com/products/appcues/reviews)
Appcues

Computer Software

33.3%

Information Technology and Services

15.1%

Marketing and Advertising

8.5%

Financial Services

6.3%

Internet

4.6%

Other

32.2%

[![WalkMe](https://images.g2crowd.com/uploads/product/hd_favicon/726107df2b6d2cf44d2fce88f5ce93c6/walkme.svg "WalkMe")](https://www.g2.com/products/walkme/reviews)
WalkMe

Computer Software

11.4%

Financial Services

7.9%

Information Technology and Services

7.7%

Hospital & Health Care

5.2%

Insurance

4.3%

Other

63.4%

FAQs

## Appcues vs WalkMe FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between WalkMe vs Appcues?

WalkMe and Appcues differ most clearly in their primary market segment and reviewer-cited strengths, with WalkMe favored by enterprise reviewers for robust analytics and Appcues favored by mid-market and small-business reviewers for ease of use and support.

| [WalkMe](https://www.g2.com/products/walkme/reviews) | [Appcues](https://www.g2.com/products/appcues/reviews) |
| --- | --- |
| 4.5/5 (575 reviews) | 4.6/5 (358 reviews) |
| Enterprise | Mid-Market |
| 8.1 | 8.3 |
| 8.8 | 9.1 |
| Ease of Use (91 all-time mentions) | Ease of Use (37 all-time mentions) |

### How do the pricing models of WalkMe and Appcues compare?

Appcues is rated higher for value, with a stronger Price/Cost satisfaction score than WalkMe.

- **WalkMe:** In recent reviews, several reviewers note that WalkMe's pricing can be challenging for large or decentralized companies, and the entry price is often positioned for enterprise buyers.
- **Appcues:** Reviewers highlight Appcues as offering strong value, especially for small and mid-market businesses, with positive sentiment around its cost-effectiveness and ease of adoption.

### What are the best alternatives to WalkMe and Appcues?

The top three alternatives to WalkMe and Appcues are Fin, Pendo, and Whatfix.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [WalkMe](https://www.g2.com/products/walkme/reviews) | 4.5/5 (575 reviews) | Enterprise | Pricing can be challenging for large or decentralized companies | Ease of Use (91 all-time mentions) |
| [Appcues](https://www.g2.com/products/appcues/reviews) | 4.6/5 (358 reviews) | Mid-Market | Strong value for small and mid-market businesses | Ease of Use (37 all-time mentions) |
| [Fin](https://www.g2.com/products/fin/reviews) | 4.5/5 (3901 reviews) | Small-Business | — | — |
| [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) | 4.4/5 (1808 reviews) | Mid-Market | — | — |
| [Whatfix](https://www.g2.com/products/whatfix/reviews) | 4.5/5 (549 reviews) | Enterprise | — | — |

### Which Digital Adoption Platform features should I prioritize when comparing WalkMe and Appcues?

Buyers comparing WalkMe and Appcues should prioritize ease of use, ease of setup, quality of support, analytics/insights, and personalization.

- **Ease of Use:** WalkMe: 8.4 (91 all-time mentions); Appcues: 8.6 (37 all-time mentions)
- **Ease of Setup:** WalkMe: 8.1 (36 all-time mentions); Appcues: 8.3 (16 all-time mentions)
- **Quality of Support:** WalkMe: 8.8 (56 all-time mentions); Appcues: 9.1 (15 all-time mentions)
- **Analytics/Insights:** WalkMe: 34 all-time mentions; Appcues: —
- **Personalization:** WalkMe: 26 all-time mentions; Appcues: 12 all-time mentions

### What are the pros and cons of WalkMe vs Appcues?

WalkMe's headline strength is robust analytics and enterprise-grade guidance, while Appcues stands out for ease of use and support for small and mid-market businesses.

- **WalkMe strengths:** Ease of Use (91 all-time mentions), Helpful (63), Customer Support (56), Features (52), Training (50), Guidance (47), Intuitive (45), Easy Setup (36), Insights (34), Efficiency (33), Automation (28), Personalization (26)
- **WalkMe trade-offs:** Learning Curve (39), Complexity (28), higher pricing noted for large or decentralized companies
- **Appcues strengths:** Ease of Use (37), Easy Setup (16), Customer Support (15), Easy Creation (15), Intuitive (12), Personalization (12), Easy Integrations (10), Features (10), Implementation Ease (9), User Experience (9)
- **Appcues trade-offs:** Limitations (6), some reviewers note design and customization constraints, and a learning curve for advanced features

### Is WalkMe or Appcues better for small businesses?

Appcues is the better fit for small businesses, with a strong presence in the small and mid-market segments and positive reviewer sentiment.

- **WalkMe:** Largest segment is Enterprise; reviewers highlight its strength in complex, large-scale deployments but note higher pricing and complexity for smaller organizations.
- **Appcues:** Largest segment is Mid-Market, with strong adoption among small businesses; reviewers consistently praise its ease of use, quick setup, and value for smaller teams.

### Which Digital Adoption Platform platform has better integrations?

Appcues is favored for integrations, with more frequent reviewer mentions of integration capabilities.

- **WalkMe:** SAP Ariba is cited in recent reviews for integration, with positive sentiment around platform-agnostic deployment.
- **Appcues:** Mixpanel is cited in recent reviews, and reviewers highlight easy integrations and robust design functions for popups and tooltips.

### How do WalkMe and Appcues compare on customer support?

Appcues leads WalkMe on Quality of Support by 0.3 points, a material difference per the Delta Rule.

- **WalkMe:** Reviewers frequently praise WalkMe's customer support, training resources, and responsiveness, with 56 all-time mentions for Customer Support.
- **Appcues:** Reviewers consistently highlight Appcues' support team, CSMs, and onboarding assistance, with 15 all-time mentions for Customer Support and a 9.1 Quality of Support score.

### Which is easier to implement, WalkMe or Appcues?

Appcues and WalkMe are rated within 0.2 points on Ease of Setup, indicating near-parity, with Appcues slightly ahead at 8.3 versus WalkMe's 8.1.

- **WalkMe:** Reviewers describe setup as straightforward for basic use cases but note a steeper learning curve and more complexity for advanced configurations, especially in enterprise environments.
- **Appcues:** Reviewers highlight quick setup, intuitive onboarding, and ease of use for non-technical users, with positive sentiment around initial implementation and builder tools.

### Which product has better Value?

Appcues is rated higher for Value, with reviewers citing strong cost-effectiveness and satisfaction.

- **WalkMe:** Value-related dimension scores and all-time mention counts: Ease of Use (8.4, 91 mentions), Easy Setup (8.1, 36 mentions), Personalization (26 mentions), but reviewers note higher pricing for large or decentralized companies.
- **Appcues:** Value-related dimension scores: Ease of Use (8.6, 37 mentions), Easy Setup (8.3, 16 mentions), Personalization (12 mentions), with reviewers consistently highlighting strong value and satisfaction for small and mid-market businesses.

Alternatives

**Appcues Alternatives**

 ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin")

[
Fin
](/products/fin/reviews)

 ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo")

[
Pendo
](/products/pendo-io-pendo/reviews)

 ![Userpilot](https://images.g2crowd.com/uploads/product/hd_favicon/c91821dbb9e482073f733279827a3ae8/userpilot.svg "Userpilot")

[
Userpilot
](/products/userpilot/reviews)

 ![UserGuiding](https://images.g2crowd.com/uploads/product/hd_favicon/d2055ce522043b2d612708060473d539/userguiding.svg "UserGuiding")

[
UserGuiding
](/products/userguiding/reviews)

**WalkMe Alternatives**

 ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin")

[
Fin
](/products/fin/reviews)

 ![Pendo](https://images.g2crowd.com/uploads/product/hd_favicon/329b3a8933711abf9a020e59b8c6f792/pendo-io-pendo.svg "Pendo")

[
Pendo
](/products/pendo-io-pendo/reviews)

 ![Whatfix](https://images.g2crowd.com/uploads/product/hd_favicon/518ca873424949e1f6e1bbb6d22fa697/whatfix.svg "Whatfix")

[
Whatfix
](/products/whatfix/reviews)

 ![UserGuiding](https://images.g2crowd.com/uploads/product/hd_favicon/d2055ce522043b2d612708060473d539/userguiding.svg "UserGuiding")

[
UserGuiding
](/products/userguiding/reviews)