# Appcues vs WalkMe Comparison
---
## AI Generated Summary
- **G2 reviewers report** that WalkMe excels in providing a user-friendly interface, making it easy to build content. Users appreciate how the UI is designed for quick access to features, which enhances the overall experience of creating in-app guidance.
- **Users say** that Appcues has significantly improved team workflows, highlighting its ease of integration and customizable options for targeting different users. This flexibility is seen as a gamechanger for enhancing team performance.
- **According to verified reviews** , WalkMe's support team receives high praise, with many users noting that the training courses are beneficial for mastering the platform. This level of support is a key reason why users choose to remain with WalkMe.
- **Reviewers mention** that while Appcues is easy to get started with, some users feel it lacks the depth of features that WalkMe offers, particularly in terms of in-app guidance capabilities that reduce user confusion and support tickets.
- **G2 reviewers highlight** that WalkMe's ability to quickly build and deploy in-app guidance without altering the underlying software is a major advantage, allowing for rapid adjustments to user needs and reducing the need for extensive support.
- **Users report** that Appcues provides excellent customer success management, with dedicated CSMs who assist with implementation and ongoing support, making it a strong choice for teams looking for hands-on guidance during their onboarding process.



| | Appcues | WalkMe | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 344 | 564 | 
| **Largest Market Segment** | Mid-Market (58.4% of reviews) | Enterprise (60.1% of reviews) | 
| **Entry Level Price** | Free Trial | No pricing available | 

---
## Top Pros & Cons

### Appcues

Pros:
- Ease of Use (37 reviews)
- Easy Setup (16 reviews)

Cons:
- Limitations (6 reviews)
- Missing Features (6 reviews)

### WalkMe

Pros:
- Ease of Use (84 reviews)
- Helpful (54 reviews)

Cons:
- Learning Curve (34 reviews)
- Complexity (24 reviews)

---
## Ratings Comparison
| Rating | Appcues | WalkMe | 
|---|---|---|
  | **Meets Requirements** | 8.6 (288 reviews) | 8.7 (485 reviews) | 
  | **Ease of Use** | 8.6 (290 reviews) | 8.4 (495 reviews) | 
  | **Ease of Setup** | 8.3 (164 reviews) | 8.1 (404 reviews) | 
  | **Ease of Admin** | 8.7 (149 reviews) | 8.3 (364 reviews) | 
  | **Quality of Support** | 9.1 (273 reviews) | 8.8 (479 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (147 reviews) | 8.9 (361 reviews) | 
  | **Product Direction (% positive)** | 9.0 (269 reviews) | 9.0 (470 reviews) | 

---
## Pricing

### Appcues

#### Entry-Level Pricing

Plan: Start Free

Price: Free Trial

Description: Full-featured, 14-day free trial of Appcues. No credit card required. 

Key Features:
- Boost activation with tailored onboarding
- Improve conversion by reducing time to value
- Create stickiness with feature adoption

[Learn more about Appcues](https://www.g2.com/products/appcues/reviews)

#### Free Trial

Yes

### WalkMe

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **WalkMe** | 8.1/10 | 22 |

#### User Identification

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Demographics** | Not enough data | 7.4 (17 reviews) | 
| **User Segmentation** | Not enough data | 8.5 (19 reviews) | 
| **Geolocation** | Not enough data | 8.0 (14 reviews) | 

#### Tracking & Reporting

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (18 reviews) | 
| **Real-Time Insights** | Not enough data | 8.2 (19 reviews) | 
| **Attribution** | Not enough data | 8.0 (16 reviews) | 
| **Dashboard** | Not enough data | 8.3 (20 reviews) | 
| **User Path Tracking** | Not enough data | 7.8 (18 reviews) | 
| **User Activity History** | Not enough data | 8.1 (18 reviews) | 

#### Metrics

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Engagement** | Not enough data | 8.4 (18 reviews) | 
| **Exit Tracking** | Not enough data | 8.1 (17 reviews) | 
| **Retention** | Not enough data | 8.1 (18 reviews) | 
| **Return** | Not enough data | 8.2 (16 reviews) | 
| **Conversions** | Not enough data | 8.1 (17 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 8.3/10 | 195 |
| **WalkMe** | 8.4/10 | 362 |

#### User Analysis

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Survey Implementation** | 8.5 (153 reviews) | 7.9 (288 reviews) | 
| **Data Analysis** | 7.5 (177 reviews) | 8.1 (320 reviews) | 

#### User Support

| Feature | Appcues | WalkMe | 
|---|---|---|
| **User Segmentation** | 8.5 (180 reviews) | 8.6 (314 reviews) | 
| **Multi-Language Support** | 7.0 (102 reviews) | 7.7 (250 reviews) | 
| **Behavior-responsive Messaging** | 8.1 (147 reviews) | 8.0 (260 reviews) | 

#### Walkthrough Type

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Audio-visual Walkthroughs** | 8.1 (119 reviews) | 8.0 (268 reviews) | 
| **Text Bubble Walkthroughs** | 8.9 (178 reviews) | 9.0 (319 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Integration** | 8.9 (9 reviews) | 8.3 (54 reviews) | 
| **Communications** | 9.5 (10 reviews) | 9.2 (62 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Analytics** | 7.7 (8 reviews) | 8.6 (53 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Customer self-service** | 8.1 (8 reviews) | 9.0 (51 reviews) | 
| **In-app guidance** | 8.7 (9 reviews) | 9.5 (67 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 6.9 (33 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **WalkMe** | N/A | N/A |

#### Campaigns

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Customize** | 8.9 (21 reviews) | Not enough data | 
| **Scheduling** | 7.9 (18 reviews) | Not enough data | 
| **Retarget** | 8.4 (16 reviews) | Not enough data | 
| **Segmentation** | 9.4 (20 reviews) | Not enough data | 
| **Triggered Notifications** | Not enough data | Not enough data | 

#### Analytics

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Campaign Performance** | 8.9 (15 reviews) | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | 

#### Optimization

| Feature | Appcues | WalkMe | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Rich Notifications** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **WalkMe** | N/A | N/A |

#### Segmentation

| Feature | Appcues | WalkMe | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ServiceNow Store Apps

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **WalkMe** | 9.9/10 | 8 |

#### ServiceNow Apps

| Feature | Appcues | WalkMe | 
|---|---|---|
| **ServiceNow Integration** | Not enough data | 10.0 (7 reviews) | 
| **Value** | Not enough data | 9.8 (7 reviews) | 

#### Agentic AI - ServiceNow Store Apps

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **WalkMe** | 8.0/10 | 225 |

#### Generative AI

| Feature | Appcues | WalkMe | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (98 reviews) | 

#### Self-Service Experience

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.4 (203 reviews) | 
| **Searchable Articles** | Not enough data | 8.3 (201 reviews) | 
| **Community Forums** | Not enough data | 8.2 (194 reviews) | 
| **Mobile Optimization** | Not enough data | 6.7 (138 reviews) | 
| **Personalization** | Not enough data | 8.1 (172 reviews) | 

#### Self-Service Platform

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Branding** | Not enough data | 8.3 (174 reviews) | 
| **Automation** | Not enough data | 8.2 (179 reviews) | 
| **Artificial Intelligence** | Not enough data | 7.1 (138 reviews) | 
| **Integrations** | Not enough data | 7.6 (158 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 8.6 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.2 (12 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **WalkMe** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 6.3/10 | 6 |
| **WalkMe** | N/A | N/A |

#### Analysis

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Application Attribution** | 6.7 (6 reviews) | Not enough data | 
| **Campaign Analysis** | 6.4 (6 reviews) | Not enough data | 
| **Uninstall Tracking** | 5.6 (6 reviews) | Not enough data | 
| **Custom Dashboards** | 6.7 (6 reviews) | Not enough data | 

#### Campaigns

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Proximity Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Push Notifications** | 6.9 (6 reviews) | Not enough data | 
| **Bulk SMS** | 4.7 (6 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 5.0 (6 reviews) | Not enough data | 
| **Email Campaigns** | 5.8 (6 reviews) | Not enough data | 
| **Audience Segmentation** | 6.9 (6 reviews) | Not enough data | 

#### Engagement

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Coupons and Promotions** | 5.3 (6 reviews) | Not enough data | 

#### Platform

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Optimization** | 7.5 (6 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 5.8 (6 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | N/A | N/A |
| **WalkMe** | 8.2/10 | 19 |

#### Metrics

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Engagement** | Not enough data | 8.4 (18 reviews) | 
| **Exit Tracking** | Not enough data | 8.1 (17 reviews) | 
| **Retention** | Not enough data | 8.1 (18 reviews) | 
| **Return** | Not enough data | 8.2 (16 reviews) | 
| **Conversions** | Not enough data | 8.1 (17 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appcues** | 7.6/10 | 11 |
| **WalkMe** | 8.2/10 | 26 |

#### Variation Testing

| Feature | Appcues | WalkMe | 
|---|---|---|
| **A/B Testing** | 5.2 (10 reviews) | 7.9 (16 reviews) | 
| **WYSIWYG Editor** | 7.0 (10 reviews) | 8.3 (20 reviews) | 
| **Conversion Goal** | 7.6 (11 reviews) | 8.1 (18 reviews) | 
| **Percentage of Traffic** | 6.8 (10 reviews) | 7.9 (21 reviews) | 
| **Confidence Level** | Feature Not Available | 8.1 (21 reviews) | 
| **Multivariant Testing** | 6.5 (10 reviews) | 8.5 (17 reviews) | 

#### Reporting

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | 8.1 (23 reviews) | 
| **Reports and Dashboards** | 7.7 (11 reviews) | 8.2 (24 reviews) | 

#### Personalization

| Feature | Appcues | WalkMe | 
|---|---|---|
| **Standard Targeting** | 8.5 (11 reviews) | 8.4 (22 reviews) | 
| **Custom Targeting** | 8.0 (11 reviews) | 8.1 (21 reviews) | 
| **Data Segmentation** | 7.4 (11 reviews) | 8.1 (19 reviews) | 

#### Administration

| Feature | Appcues | WalkMe | 
|---|---|---|
| **API / Integrations** | 7.6 (11 reviews) | 7.4 (18 reviews) | 
| **QA Testing** | 7.8 (10 reviews) | 8.1 (19 reviews) | 
| **Performance and Reliability** | 8.5 (11 reviews) | 8.2 (24 reviews) | 
| **User, Role, and Access Management** | 9.1 (11 reviews) | 8.6 (24 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)

**Unique to Appcues (4):** [Personalization Software](https://www.g2.com/categories/personalization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification)

**Unique to WalkMe (3):** [ServiceNow Marketplace Apps](https://www.g2.com/categories/servicenow-store-apps), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service)


---
## Reviewer Demographics

### By Company Size

| Segment | Appcues | WalkMe | 
|---|---|---|
| **Small-Business** | 33.1% | 12.5% | 
| **Mid-Market** | 58.4% | 27.5% | 
| **Enterprise** | 8.5% | 60.1% | 

### By Industry

#### Appcues

- **Computer Software:** 33.2%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 8.8%
- **Financial Services:** 6.5%
- **Internet:** 4.7%
- **Education Management:** 1.8%
- **E-Learning:** 1.8%
- **Hospital & Health Care:** 1.8%
- **Computer & Network Security:** 1.5%
- **Telecommunications:** 1.5%
- **Other:** 22.9%

#### WalkMe

- **Computer Software:** 11.3%
- **Financial Services:** 8.0%
- **Information Technology and Services:** 8.0%
- **Hospital & Health Care:** 5.4%
- **Insurance:** 4.5%
- **Telecommunications:** 3.7%
- **Banking:** 3.3%
- **Consulting:** 2.8%
- **Pharmaceuticals:** 2.4%
- **Consumer Goods:** 2.2%
- **Other:** 48.4%

---
## Alternatives

### Alternatives to Appcues

- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (356 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (988 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (765 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (530 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1596 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

### Alternatives to WalkMe

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3858 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (530 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (765 reviews)
- [Apty](https://www.g2.com/products/apty/reviews) — 4.7/5 stars (147 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (356 reviews)
- [Userlane](https://www.g2.com/products/userlane/reviews) — 4.7/5 stars (81 reviews)
- [Userpilot](https://www.g2.com/products/userpilot/reviews) — 4.6/5 stars (988 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)

---
## Top Discussions

### Appcues

- Title: [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) — 3 comments
  > **Top comment:** "To build user flows & test pop up flows in your app or sites"
- Title: [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) — 3 comments
  > **Top comment:** "Allows teams to create modals, tooltips, and surveys without engineering help. Basically you. can create animated pop-ups/slide outs without needing to use..."
- Title: [What is the best way to track progress of individual users through the adoption process so that we can create follow up tasks?](https://www.g2.com/discussions/35801-what-is-the-best-way-to-track-progress-of-individual-users-through-the-adoption-process-so-that-we-can-create-follow-up-tasks) — 1 comment *(includes official response)*
  > **Top comment:** "Hey Kushal! The best way to do this is to click and track an event using the Appcues Builder and then create a Goal and assign it to your flow. "

### WalkMe

- Title: [What is the one greatest solution you have used WalkMe for?](https://www.g2.com/discussions/what-is-the-one-greatest-solution-you-have-used-walkme-for) — 3 comments, 2 upvotes
  > **Top comment:** "Our first solution using WalkMe as our Digital Adoption Platform (DAP) provided guidance, insights, engagement, and automation in one seamless package for a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appcues-vs-walkme)