Appcues Features

Test changes to a screen by administering the change to a portion of visitors and measuring conversion.

Quickly create variant web pages with an easy-to-use WYSIWYG editor.

Able to set any user action as the conversion goal of the test.

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.

Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.

Break down a population of users by demographics, sequence actions, time, and able to build custom segments.

Access pre-built and custom reports and dashboards.

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.

Show different versions based on any variable set up to be tracked on the app's back end.

Segment data by various user demographics to find deeper trends within specific user groups.

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Able to test that event and variable setup are reporting data accurately.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Attributes app installs to the marketing campaigns and media sources that drove it.

Measures impact and effectiveness of mobile marketing campaigns.

Measures user-level uninstall insights.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Tracks metrics that provide insight into how a user interacts with any interface or product

Track visitors'/audience's responses across web pages and other optimized content

Track and document all activities across devices, networks, and other systems

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Collects geo-location data on mobile users to customize relevant campaigns.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Provides templates for mass mobile messaging campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Personalizes and optimizes email mobile marketing campaigns.

Identifies the most granular audience segments based on actions, inactions, and user properties.

Group campaigns by project, client, or campaign for better management.

Send automated marketing emails based on user actions over a predetermined period

Manage multiple campaigns in one system

Create and send email blasts/campaigns

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Send promotional campaigns or transactional messages via text messages

Notifications that are delivered to users as soon as an event occurs

Notifications via mobile devices

Allow users to customize their messages.

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages

Retarget your messages based on previous user engagement.

Segment audience based on device type, location, demographics, customer behavior, etc.

Automate notifications based on user behavior

Process of dividing customers into groups based on common characteristics

Sends out coupons and promotions to reward and entice mobile device users.

Market event via social media tools

Optimizes marketing campaigns for mobile devices.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers.

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Allows you to deploy NPS surveys to users.

Analyzes user survey responses and information in the application.

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Organizes users into predefined groups and provides different responses based on group.

Supports multiple languages.

Provides responses based on user behavior and feedback.

Supports audio and video-based walkthroughs.

Supports text bubble walkthroughs.

Track and report on performance metrics and conversions

Report on audience demographics and engagement

Send automated marketing emails based on user actions over a predetermined period

Test variations of a push notification on a portion of users and track conversions

Personalize messages with contextual data such as customer names or product recommendations

Enhance messages with images, emojis, animated gifs, or videos

Integrate with third-party marketing or e-commerce software

Set-up notifications and alerts for mobile apps.

Set-up SMS-based notifications and alerts for mobile devices.

Set-up notifications and alerts for web browsers and apps.

Enables integration with web-based software, websites, or other software applications.

Provides cued prompts, messages, tooltips, notifications and branded tutorials.

Manages user interactions and analyzes user behavior data within the software or application.

View and track pertinent metrics to find patterns and gain insights from data

Interact with data visualization elements, such as charts and graphs, to drill down into data

Analyze and gain insights into data in real-time

Supports self-service features like troubleshooting, form completion, or knowledge base access.

Provides in-app guidance on company-specific tools and workflows for onboarding.

Interprets what a user is doing based on context and helps guide them through the process.

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Software program that continuously adjusts its behavior based on observed data

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Plan and strategize marketing campaigns

Improves performance based on feedback and experience

Supports flexible learning at different times (i.e., learners can access course materials at their own pace)

Supports learning paths that combine in-person classes with online/virtual courses

Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Application programming interface that allows for integration with other systems/databases

Assemble applications and processes by dragging over and arranging pre-built components

Manage and track all internal and external communication conducted via calls, email, text, or chat

Predefined actions automatically performed on the occurance of specific events

Manage and support multiple languages

View and track pertinent metrics to find patterns and gain insights from data

Create, save, and re-purpose templates for emails, forms, etc.

Geographic location of visitors determines behavior of the software

Visualize and analyze customer experience across all touchpoints and channels

Add or remove subscribers from mailing lists

Use AI to generate content in the form of text, images, videos, etc.

Create, design, and visually represent processes within the software

Verify the identity of users/devices to enable secure access

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Track visitors'/audience's responses across web pages and other optimized content

Tracks metrics that provide insight into how a user interacts with any interface or product

Manage, organize, and store contact information

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

An editor that enables users to edit all aspects of notifications.

Streamlining repetitive tasks and activities through automated and predefined workflows

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Use AI to generate content in the form of text, images, videos, etc.

Create, design and manage workflows for repetitive tasks

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Create, manage and track all task activities and progression

Reporting on how each user, task or process has advanced since its initiation

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Track visitors'/audience's responses across web pages and other optimized content

Games or game-like elements to track progress and reward accomplishments

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Customize data fields to support various needs and use cases

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Alter the layout and content of reports

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Centralized repository to store content and assets

Application programming interface that allows for integration with other systems/databases

Guide new users to understand and become proficient in using a product or service

Add customized logos and colors to align with company branding

Predefined actions automatically performed on the occurance of specific events

Tracks metrics that provide insight into how a user interacts with any interface or product

Online portal through which end users can access the system, manage tasks, or obtain information

Establish guidelines about how much and what kind of data can be stored in the repository

Import and export data to and from software applications

Process of familiarizing new employees with the company, their position, and responsibilities

Create and administer polls and surveys

Organize and track educational activities

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Pre-designed layouts that can be customized to match preferences and requirements

Allow the audience to interact or engage with the content

Track and document all activities across devices, networks, and other systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Observe and track the demand, usage, progress or quality of a system, product, or user

Track employee/learner's progression through training programs

Manage and track all internal and external communication conducted via calls, email, text, or chat

Gauge satisfaction and receive information for improvement and success

The ability to create unique content

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create and automatically send premade copy in response to customer messages

Create landing pages or online forms designed to capture new leads and prospects

Track and interpret campaign performance metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Set campaign schedules by selecting start, pause, and end dates

Manage, organize, and store contact information

Messaging system designed for contests and sweepstakes

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Receive data and information in real time

Access software remotely via mobile devices

Application programming interface that allows for integration with other systems/databases

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Use AI to generate content in the form of text, images, videos, etc.

Analyze and gain insights into data in real-time

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Predefined actions automatically performed on the occurance of specific events

Active reporting of data and metrics

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Add customized logos and colors to align with company branding

Timed notification for any upcoming task, deadline, appointment, or activity