Appcues Features
Variation Testing (5)
A/B Testing
Based on 10 Appcues reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
WYSIWYG Editor
Quickly create variant web pages with an easy-to-use WYSIWYG editor. This feature was mentioned in 10 Appcues reviews.
Conversion Goal
As reported in 11 Appcues reviews. Able to set any user action as the conversion goal of the test.
Percentage of Traffic
Based on 10 Appcues reviews. Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
Multivariant Testing
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 10 reviewers of Appcues have provided feedback on this feature.
Reporting (2)
Segmentation
Based on 11 Appcues reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
As reported in 11 Appcues reviews. Access pre-built and custom reports and dashboards.
Personalization (3)
Standard Targeting
As reported in 11 Appcues reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Custom Targeting
Based on 11 Appcues reviews. Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation
Segment data by various user demographics to find deeper trends within specific user groups. 11 reviewers of Appcues have provided feedback on this feature.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 11 reviewers of Appcues have provided feedback on this feature.
QA Testing
Based on 10 Appcues reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
As reported in 11 Appcues reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
As reported in 11 Appcues reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Analysis (4)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Measures user-level uninstall insights.
Custom Dashboards
Creates custom data views to suit every team member's needs.
Campaigns (11)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
Pushes notifications or text messages to mobile devices
Bulk SMS
Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
Customize
Based on 21 Appcues reviews. Allow users to customize their messages.
Scheduling
Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages 18 reviewers of Appcues have provided feedback on this feature.
Retarget
Based on 16 Appcues reviews. Retarget your messages based on previous user engagement.
Segmentation
As reported in 20 Appcues reviews. Segment audience based on device type, location, demographics, customer behavior, etc.
Triggered Notifications
Automate notifications based on user behavior
Engagement (1)
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
Platform (3)
Optimization
Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Facilitates global text message and mobile marketing campaigns.
User Analysis (2)
Survey Implementation
Allows you to deploy NPS surveys to users. This feature was mentioned in 153 Appcues reviews.
Data Analysis
Analyzes user survey responses and information in the application. 177 reviewers of Appcues have provided feedback on this feature.
User Support (3)
User Segmentation
Based on 180 Appcues reviews. Organizes users into predefined groups and provides different responses based on group.
Multi-Language Support
As reported in 102 Appcues reviews. Supports multiple languages.
Behavior-responsive Messaging
Based on 147 Appcues reviews. Provides responses based on user behavior and feedback.
Walkthrough Type (2)
Audio-visual Walkthroughs
Based on 119 Appcues reviews. Supports audio and video-based walkthroughs.
Text Bubble Walkthroughs
Supports text bubble walkthroughs. 178 reviewers of Appcues have provided feedback on this feature.
Analytics (2)
Campaign Performance
Based on 15 Appcues reviews. Track and report on performance metrics and conversions
Audience Insights
Report on audience demographics and engagement
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Optimization (4)
A/B Testing
Test variations of a push notification on a portion of users and track conversions
Personalization
Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Enhance messages with images, emojis, animated gifs, or videos
Integrations
Integrate with third-party marketing or e-commerce software
Platform Basics - Digital Adoption Platform (2)
Integration
Enables integration with web-based software, websites, or other software applications.
Communications
Provides cued prompts, messages, tooltips, notifications and branded tutorials.
Analytics - Digital Adoption Platform (1)
Analytics
Manages user interactions and analyzes user behavior data within the software or application.
Functions - Digital Adoption Platform (2)
Customer self-service
Supports self-service features like troubleshooting, form completion, or knowledge base access.
In-app guidance
Provides in-app guidance on company-specific tools and workflows for onboarding.
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Adoption Platform (1)
Adaptive Learning
Improves performance based on feedback and experience





