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Appcues Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Appcues to be extremely easy to use, enabling non-technical users to create engaging product experiences effortlessly. (39 mentions)
Users praise the outstanding customer support of Appcues, making the onboarding and experience seamless for all users. (17 mentions)
Users love the easy creation of content in Appcues, allowing effortless publishing without any development effort. (16 mentions)
Users find that Appcues offers an easy setup, making onboarding and integration straightforward and efficient for all users. (15 mentions)
Users highlight the intuitive design of Appcues, making complex tasks accessible and enhancing overall user experience. (15 mentions)
Users commend the easy integrations of Appcues, enabling seamless use across various apps and websites. (13 mentions)
Users are frustrated by limitations on account features and the slow performance of flow stages in Appcues. (6 mentions)
Users find the missing features in Appcues limiting, especially regarding email support and enhanced survey experiences. (6 mentions)
Users feel that the native integrations require a major overhaul for better organization and analysis features. (6 mentions)
Users face poor UX with basic presentation and slow flows, affecting overall satisfaction with Appcues. (6 mentions)
Users note that pricing for Appcues can be a bit high, posing challenges for smaller teams and startups. (4 mentions)
Users desire greater customization options for design elements in Appcues to better align with their branding. (4 mentions)
Users find navigation difficult in Appcues, leading to challenges in configuring page changes and managing flows. (4 mentions)
Users find the complex analytics of Appcues challenging, especially for beginners and lacking in robustness. (3 mentions)
Users express frustration over the lack of customization options in Appcues, limiting design flexibility and control. (2 mentions)

Top Pros or Advantages of Appcues

1. Ease of Use
Users find Appcues to be extremely easy to use, enabling non-technical users to create engaging product experiences effortlessly.
See 39 mentions

See Related User Reviews

PK

Pradeep K.

Small-Business (50 or fewer emp.)

5.0/5

"Improve the in-app user experience"

What do you like about Appcues?

The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster,

Val G.
VG

Val G.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful and marketer-friendly"

What do you like about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The bui

2. Customer Support
Users praise the outstanding customer support of Appcues, making the onboarding and experience seamless for all users.
See 17 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Very powerful and intuitive tool for creating guided user tours etc."

What do you like about Appcues?

With the ability to create product tours off the actual application, the tool is foolproof and intuitive. The support is outstanding, and easy to inte

Val G.
VG

Val G.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful and marketer-friendly"

What do you like about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The bui

3. Easy Creation
Users love the easy creation of content in Appcues, allowing effortless publishing without any development effort.
See 16 mentions

See Related User Reviews

PK

Pradeep K.

Small-Business (50 or fewer emp.)

5.0/5

"Improve the in-app user experience"

What do you like about Appcues?

The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster,

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Very powerful and intuitive tool for creating guided user tours etc."

What do you like about Appcues?

With the ability to create product tours off the actual application, the tool is foolproof and intuitive. The support is outstanding, and easy to inte

4. Easy Setup
Users find that Appcues offers an easy setup, making onboarding and integration straightforward and efficient for all users.
See 15 mentions

See Related User Reviews

PK

Pradeep K.

Small-Business (50 or fewer emp.)

5.0/5

"Improve the in-app user experience"

What do you like about Appcues?

The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster,

Val G.
VG

Val G.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful and marketer-friendly"

What do you like about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The bui

5. Intuitive
Users highlight the intuitive design of Appcues, making complex tasks accessible and enhancing overall user experience.
See 15 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Very powerful and intuitive tool for creating guided user tours etc."

What do you like about Appcues?

With the ability to create product tours off the actual application, the tool is foolproof and intuitive. The support is outstanding, and easy to inte

Val G.
VG

Val G.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful and marketer-friendly"

What do you like about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The bui

6. Easy Integrations
Users commend the easy integrations of Appcues, enabling seamless use across various apps and websites.
See 13 mentions

See Related User Reviews

PK

Pradeep K.

Small-Business (50 or fewer emp.)

5.0/5

"Improve the in-app user experience"

What do you like about Appcues?

The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster,

Val G.
VG

Val G.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful and marketer-friendly"

What do you like about Appcues?

Appcues allows me, a non-technical marketer, to implement product experiences that I would otherwise have to bug my engineering team to build. The bui

Top Cons or Disadvantages of Appcues

1. Limitations
Users are frustrated by limitations on account features and the slow performance of flow stages in Appcues.
See 6 mentions

See Related User Reviews

Val G.
VG

Val G.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful and marketer-friendly"

What do you dislike about Appcues?

The only thing I don't like so far is that I'm on an account with certain limits (like my number of segments I can target) and I want to upgrade soone

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great for NPS, helping users learn and running experiments"

What do you dislike about Appcues?

Appcues is looking at adding support for e-mail. If Appcues had email-based NPS then our company could leverage a single platform. This feels like a

2. Missing Features
Users find the missing features in Appcues limiting, especially regarding email support and enhanced survey experiences.
See 6 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great for NPS, helping users learn and running experiments"

What do you dislike about Appcues?

Appcues is looking at adding support for e-mail. If Appcues had email-based NPS then our company could leverage a single platform. This feels like a

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"My experience with appcues"

What do you dislike about Appcues?

Métrics could be better, more graphics and analysis.

3. Need for Improvement
Users feel that the native integrations require a major overhaul for better organization and analysis features.
See 6 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"My experience with appcues"

What do you dislike about Appcues?

Métrics could be better, more graphics and analysis.

MN

Mariana N.

Mid-Market (51-1000 emp.)

4.5/5

"Makes life easier for product marketers"

What do you dislike about Appcues?

A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make

4. Poor UX
Users face poor UX with basic presentation and slow flows, affecting overall satisfaction with Appcues.
See 6 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Great for NPS, helping users learn and running experiments"

What do you dislike about Appcues?

Appcues is looking at adding support for e-mail. If Appcues had email-based NPS then our company could leverage a single platform. This feels like a

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great in-app experience tool"

What do you dislike about Appcues?

Provide better out of the box components and personalization

5. Expensive
Users note that pricing for Appcues can be a bit high, posing challenges for smaller teams and startups.
See 4 mentions

See Related User Reviews

PK

Pradeep K.

Small-Business (50 or fewer emp.)

5.0/5

"Improve the in-app user experience"

What do you dislike about Appcues?

Appcues still not into AI yet, as all the products are now focusing AI features, appcues may need to work on it make the work more easier.

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Great in-app experience tool"

What do you dislike about Appcues?

Provide better out of the box components and personalization

6. Limited Customization
Users desire greater customization options for design elements in Appcues to better align with their branding.
See 4 mentions

See Related User Reviews

Val G.
VG

Val G.

Small-Business (50 or fewer emp.)

5.0/5

"Powerful and marketer-friendly"

What do you dislike about Appcues?

The only thing I don't like so far is that I'm on an account with certain limits (like my number of segments I can target) and I want to upgrade soone

Patricija P.
PP

Patricija P.

Mid-Market (51-1000 emp.)

5.0/5

"Easy to use"

What do you dislike about Appcues?

Could have a bit more customisation on flows (such as the time when I want a message to appear), but this is like looking for a needle in a haystack

7. Navigation Difficulty
Users find navigation difficult in Appcues, leading to challenges in configuring page changes and managing flows.
See 4 mentions

See Related User Reviews

RM

Randall M.

Small-Business (50 or fewer emp.)

5.0/5

"Great tool for communicating to users"

What do you dislike about Appcues?

It could be the combination of our software and design of AppCues, but sometimes it is hard to get the navigation of page changes to display exactly

MN

Mariana N.

Mid-Market (51-1000 emp.)

4.5/5

"Makes life easier for product marketers"

What do you dislike about Appcues?

A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make

8. Complex Analytics
Users find the complex analytics of Appcues challenging, especially for beginners and lacking in robustness.
See 3 mentions

See Related User Reviews

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Driving adoption has never been easier"

What do you dislike about Appcues?

The reporting and analytics are lacking in some areas

Akshay K.
AK

Akshay K.

Enterprise (> 1000 emp.)

5.0/5

"Easy to use; brilliant support"

What do you dislike about Appcues?

Native integrations still need a major overhaul.

9. Lack of Customization
Users express frustration over the lack of customization options in Appcues, limiting design flexibility and control.
See 2 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Game-Changer for User Onboarding and Engagement"

What do you dislike about Appcues?

While Appcues provides a solid set of templates, having more design flexibility and customization options would be a welcome improvement. We often fin

Verified User
A

Verified User

Mid-Market (51-1000 emp.)

4.5/5

"Excellent Support and Ease of Use, But Needs More Customization"

What do you dislike about Appcues?

The different features/products capabilities and data insights are not aligned, not enough customization capabilities.

Appcues Reviews (340)

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Appcues Reviews (340)

View 1 Video Reviews
4.6
340 reviews
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Verified User in Computer & Network Security
AC
Mid-Market (51-1000 emp.)
"Intuitive and Flexible Onboarding with Appcues"
What do you like best about Appcues?

I love how Appcues efficiently supports building onboardings, walkthroughs, and surveys while also tracking events. Its intuitiveness is a significant advantage, making it easy to use, which enhances our ability to onboard users quickly and gather their feedback efficiently. The flexibility of Appcues stands out because it allows me to cater to various product requests and create different flows and surveys, adapting them seamlessly to different topics and pages as needed. I appreciate that the initial setup of Appcues was very convenient and straightforward, and having the opportunity to review the setup with the Appcues team further added to the ease of adoption. Overall, I find Appcues to be exceptionally valuable, especially after comparing it with other products like Gainsight, and I can confidently recommend it to friends and colleagues. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

I would like to receive notifications when my Appcues flows encounter issues. Currently, there is no automated alert system to inform me if something breaks during a flow. An email notification system that specifies which flow and at what stage the error occurs would be beneficial. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Small-Business (50 or fewer emp.)
"Outstanding Customer Support Sets Appcues Apart"
What do you like best about Appcues?

The Customer Support team is absolutely the best thing about Appcues. They always take you seriously, and escalate to the Tech Support team when needed, to give you the best possible solution. They also work based off of user feedback, so everything you input, they take into consideration as a future improvement. There's a lot of possibilities with the features they offer, I really like their product offering as it's in-product and out-of-product, with the same user base. So it's easy to keep an overview what you're sending to whom, and what they've already received. I use Appcues weekly, if not daily (depends on projects). Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Their CS-team is mostly US-based, which sometimes makes it difficult if you're having a pressing issue but they are unavailable during (most of) your working hours, being based in the EU. Localisation is also not available in all features, or the way to use it can be a bit more tedious. Review collected by and hosted on G2.com.

Charles Z.
CZ
LMS Support Specialist
Mid-Market (51-1000 emp.)
"Manages to pack many features into one package."
What do you like best about Appcues?

Banners. Less obtrusive. Once installed fairly easy to use. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

The implementation REQUIRED us to hire JS Developers. It was lengthy and confusing to set up. We felt we had no help from Appcues because you expressed that you don't have a way to know of proper placement for the code, etc. I offered to create you an acct but it became clear that implementation was more like buying the car and engine seperately. Review collected by and hosted on G2.com.

PK
Small-Business (50 or fewer emp.)
"Improve the in-app user experience"
What do you like best about Appcues?

The experience got improved a lot, previously when we access some pages, it may sometime to load, but now the entire platform is loading much faster, no matter how big data we are fetching on the page. Also the localization feature helps us a lot to show messages, banners at the right time. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Appcues still not into AI yet, as all the products are now focusing AI features, appcues may need to work on it make the work more easier. Review collected by and hosted on G2.com.

MN
Product Marketing Specialist
Mid-Market (51-1000 emp.)
"Makes life easier for product marketers"
What do you like best about Appcues?

Appcues has made it really easy for our Product Marketing team to build onboarding flows and in-app messages without needing developer support. The interface is quite simple and intuitive, and anytime I had questions, their support team was quick to help. Overall, it’s a great tool if you're looking to help users reach value faster. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

A couple of things I’d love to see improved: right now, all the flows are a bit scattered — having folders or a better way to organize them would make a huge difference (which I hear might be coming soon). Also, adding sentiment-based triggers would put it even more on par with some competitors. Review collected by and hosted on G2.com.

IF
Customer Support Director
Small-Business (50 or fewer emp.)
"All the user data and Onboarding under one place!"
What do you like best about Appcues?

Easy to use.

Easy to implement.

Very responsive with customer support.

Documentation is easy to read and find in their support section.

The features are getting better.

We use the app every day, and when a new user signs up.

The integration is easy for all types of apps or websites. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

It takes time to learn the flow creation process.

Not enough pre-made templates to get an idea of how a flow should look. Review collected by and hosted on G2.com.

Achindh M.
AM
Global Marketing Lead
Small-Business (50 or fewer emp.)
"We are very happy with Appcues and how it fit in our marketing stack"
What do you like best about Appcues?

Helped us to increase our trial conversion rate. Before Appcues we are struggling with a way to retain our trial users after 7 days but it improved a lot after Appcues. We are now running more than 12K DAU . Review collected by and hosted on G2.com.

What do you dislike about Appcues?

We faced some integration challenges and other than that we are very happy with the product and the outcome we are getting. The tool is delivering more than the expected ROI Review collected by and hosted on G2.com.

Morgan K.
MK
Growth Product Marketing Manager
Mid-Market (51-1000 emp.)
"Versatile tool for tooltips and in app guides"
What do you like best about Appcues?

New workflows, UI updates, Dynamic flows Review collected by and hosted on G2.com.

What do you dislike about Appcues?

Appcues used to be really buggy but it has come a long ways. I'd love to continue to see performance improvements. Also, they started enforcing more pricing/team size limits which wasn't ideal. Review collected by and hosted on G2.com.

RM
Manager of Onboarding and Training
Small-Business (50 or fewer emp.)
"Great tool for communicating to users"
What do you like best about Appcues?

We continue to use App Cues and it is a great tool for training and onboarding. Review collected by and hosted on G2.com.

What do you dislike about Appcues?

It could be the combination of our software and design of AppCues, but sometimes it is hard to get the navigation of page changes to display exactly how we need it it. Review collected by and hosted on G2.com.

Olivia C.
OC
Director of Customer Success
Mid-Market (51-1000 emp.)
"Great Tool for Customer Success"
What do you like best about Appcues?

Appcues has been a fantastic tool for our platform. It makes creating in-app onboarding and feature guides easy and effective — no heavy dev work needed. We’ve seen higher user engagement and smoother adoption. Great product and awesome support team! Review collected by and hosted on G2.com.

What do you dislike about Appcues?

It can get pretty complicated and takes time to build. Review collected by and hosted on G2.com.

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