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At a Glance
Market Segments
Small-Business (79.2% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
User.com
Star Rating
(49)4.3 out of 5
Market Segments
Small-Business (79.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about User.comZeta Marketing Platform
Star Rating
(88)4.1 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeta Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zeta Marketing Platform excels in managing email deliverability with a score of 9.0, which reviewers mention is crucial for ensuring that marketing emails reach their intended audience effectively. In contrast, User.com scores slightly lower at 8.5, indicating a potential area for improvement.
- Reviewers mention that User.com shines in mobile optimization, achieving an impressive score of 9.7, which users say is essential for reaching customers on their devices. Zeta Marketing Platform, with a score of 6.7, falls short in this area, suggesting it may not be as effective for mobile marketing strategies.
- G2 users highlight the superior A/B testing capabilities of User.com, scoring 9.4, which allows for more effective campaign optimization. In comparison, Zeta Marketing Platform's score of 6.1 indicates that its A/B testing features may not be as robust or user-friendly.
- Users on G2 report that both platforms score equally in segmentation at 8.3, but reviewers mention that User.com offers more intuitive tools for creating targeted campaigns, enhancing user experience and effectiveness.
- Reviewers say that User.com provides a better overall user experience with an ease of use score of 8.5, while Zeta Marketing Platform's score of 6.8 suggests a steeper learning curve, which could hinder new users from fully utilizing its features.
- Users report that Zeta Marketing Platform has a strong feature set for building and personalizing emails, scoring 8.6, but User.com edges ahead with a score of 9.0, indicating a more user-friendly interface and better customization options that enhance email marketing efforts.
Pricing
Entry-Level Pricing
User.com
No pricing availableZeta Marketing Platform
No pricing availableFree Trial
User.com
Free Trial is available
Zeta Marketing Platform
No trial information availableRatings
Meets Requirements
8.2
40
8.0
79
Ease of Use
8.5
40
7.6
79
Ease of Setup
8.5
19
7.5
63
Ease of Admin
9.2
17
7.6
41
Quality of Support
8.7
38
8.1
79
Has the product been a good partner in doing business?
8.3
17
8.1
42
Product Direction (% positive)
8.7
36
8.7
78
Features by Category
Sales Force Automation
6.9
8
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
Not enough data
Not enough data
8.6
6
|
Verified
Not enough data
6.4
6
|
Verified
Not enough data
6.7
5
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
Marketing Automation
8.6
7
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Customer Support
7.5
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
8.3
9
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
7.6
7
|
Verified
Not enough data
Reporting & Analytics
7.1
8
|
Verified
Not enough data
7.6
9
|
Verified
Not enough data
7.4
7
|
Verified
Not enough data
Mobile & Social
7.8
6
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.2
6
|
Verified
Not enough data
Not enough data
Not enough data
Integration
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.0
10
|
Verified
8.5
28
|
Verified
8.8
8
|
Verified
8.6
27
8.5
9
|
Verified
8.8
27
8.3
8
|
Verified
8.1
25
|
Verified
Online Marketing
9.2
6
|
Verified
7.5
25
|
Verified
8.9
6
|
Verified
7.6
28
|
Verified
8.9
6
|
Verified
7.8
27
|
Verified
9.2
6
|
Verified
8.0
25
8.9
6
7.3
22
Lead Management
9.2
6
|
Verified
7.8
21
9.3
5
|
Verified
7.5
23
8.1
7
|
Verified
7.8
25
|
Verified
8.1
6
|
Verified
7.8
20
|
Verified
8.5
8
|
Verified
7.9
21
|
Verified
9.2
6
|
Verified
7.8
23
|
Verified
9.7
5
|
Verified
7.9
21
9.2
8
|
Verified
7.6
22
|
Verified
Campaign Management
8.1
8
|
Verified
7.9
20
7.1
7
6.8
16
7.9
8
|
Verified
7.5
19
6.7
6
6.9
18
Social
8.6
7
7.1
19
8.3
8
|
Verified
7.0
19
|
Verified
9.2
8
|
Verified
7.6
18
8.8
8
|
Verified
7.6
18
8.8
7
8.0
16
Reporting & Analytics
7.7
8
|
Verified
7.9
25
|
Verified
9.0
8
|
Verified
7.8
25
|
Verified
9.4
6
|
Verified
7.3
18
|
Verified
9.4
6
|
Verified
7.0
17
8.7
5
7.3
18
Platform
Not enough data
7.4
23
|
Verified
9.0
5
|
Verified
7.7
22
|
Verified
9.3
5
|
Verified
7.8
23
|
Verified
Not enough data
7.4
21
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.7
22
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
6
|
Verified
7.1
23
|
Verified
7.5
6
|
Verified
7.7
23
|
Verified
8.0
5
|
Verified
6.9
21
|
Verified
Channel Functionality
Not enough data
8.7
19
Platform Interoperability
Not enough data
8.6
7
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.6
7
Not enough data
8.8
7
Targeting
Not enough data
8.6
7
Not enough data
8.3
6
Triggered Content
Not enough data
8.1
7
Not enough data
9.0
8
Not enough data
8.8
7
Personalized Content
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.3
7
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.5
22
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.4
23
|
Verified
Not enough data
7.0
22
|
Verified
Intelligence
Not enough data
7.3
22
Not enough data
7.0
20
|
Verified
Not enough data
6.5
20
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.6
12
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Mobile
Not enough data
8.0
11
Not enough data
8.0
16
Not enough data
8.3
15
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Platform Interoperability
Not enough data
8.0
5
Video Functionality
Not enough data
8.1
14
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
9.4
6
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Internal Use
9.3
5
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
7.9
7
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
7.6
7
|
Verified
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
16
Not enough data
8.3
16
Not enough data
8.1
16
Not enough data
8.9
18
Not enough data
7.9
15
Not enough data
8.1
15
Campaign Activity
Not enough data
9.1
18
Not enough data
8.5
18
Not enough data
8.5
17
Not enough data
9.0
16
Not enough data
8.4
15
Not enough data
7.7
15
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.9
7
Categories
Categories
Shared Categories
User.com and Zeta Marketing Platform are categorized as Marketing Automation and Push Notification
Unique Categories
Zeta Marketing Platform is categorized as Personalization, Personalization Engines, Customer Data Platform (CDP), Marketing Analytics, Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, Mobile Marketing, SMS Marketing, Location-Based Marketing, Customer Journey Mapping, and Customer Journey Analytics
Reviews
Reviewers' Company Size
User.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Information Technology and Services
12.5%
Computer Software
12.5%
Internet
8.3%
Hospitality
6.3%
Other
39.6%
Marketing and Advertising
38.6%
Retail
10.8%
Automotive
9.6%
Consumer Goods
4.8%
Luxury Goods & Jewelry
2.4%
Other
33.7%
Alternatives
Discussions
Can you help me with the setup?
1 Comment
Official Response from User.com
Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
Is User com good?
1 Comment
NN
User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and...Read more
Zeta Marketing Platform has no discussions with answers
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