1. [Home](https://www.g2.com/) 2. ... 3. [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) 4. [Zeta Marketing Platform Discussions](https://www.g2.com/products/zeta-marketing-platform/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2534db5cc854055253927c17df2a3b50/zeta-marketing-platform.png "Product Avatar Image") ![Reward for good Zeta Marketing Platform reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35441/medal.svg "Reward for good Zeta Marketing Platform reviews") ](/products/zeta-marketing-platform/reviews) [ Zeta Marketing Platform ](/products/zeta-marketing-platform/reviews) (117)4.0/5 Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. Show More * * * ### 31.0 Nps Score Already have Zeta Marketing Platform? ### All Zeta Marketing Platform Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # How much does Zeta global cost? ](/discussions/how-much-does-zeta-global-cost) How much does Zeta global cost? [ Personalization Engines ](https://www.g2.com/tags/personalization-engines)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zeta+Marketing+Platform+questions+and+get+answers+from+expert+users+in+our+Zeta+Marketing+Platform+Discussions+section.&title=Zeta+Marketing+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zeta+Marketing+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zeta+Marketing+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss%0aAsk+Zeta+Marketing+Platform+questions+and+get+answers+from+expert+users+in+our+Zeta+Marketing+Platform+Discussions+section.) 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[ Personalization Engines ](https://www.g2.com/tags/personalization-engines)[ Customer Data Platforms (CDP) ](https://www.g2.com/tags/customer-data-platforms-cdp)[ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Zeta+Marketing+Platform+questions+and+get+answers+from+expert+users+in+our+Zeta+Marketing+Platform+Discussions+section.&title=Zeta+Marketing+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Zeta+Marketing+Platform+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Zeta+Marketing+Platform+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fzeta-marketing-platform%2Fdiscuss%0aAsk+Zeta+Marketing+Platform+questions+and+get+answers+from+expert+users+in+our+Zeta+Marketing+Platform+Discussions+section.) 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