Compare Qualtrics Strategy & Research and UserTesting 
At a Glance
Market Segments
Enterprise (44.8% of reviews)
Enterprise (41.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Qualtrics Strategy & Research
Star Rating
(2,999)4.4 out of 5
Market Segments
Enterprise (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchUserTesting
Star Rating
(787)4.4 out of 5
Market Segments
Enterprise (41.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a user-friendly interface, making it easy for users to create surveys in multiple formats. Recent feedback highlights the ability to output reports as PDFs or interactive web pages, which enhances the presentation of data.
- Users say that UserTesting stands out for its ability to deliver genuine user insights quickly. Reviewers appreciate the real-time feedback they receive while watching users interact with their products, which helps in understanding user experiences more deeply.
- According to verified reviews, Qualtrics Strategy & Research is particularly favored for its robust analytical tools. Users mention that it is a sophisticated tool ideal for academic research, allowing for easy organization and analysis of data, which is crucial for presenting findings at conferences.
- Reviewers mention that UserTesting offers a diverse range of testing options, including websites, prototypes, and mobile apps. This flexibility is appreciated by users who need to gather feedback across various platforms, making it a versatile choice for product testing.
- G2 reviewers highlight that while Qualtrics Strategy & Research has a slightly lower score in setup ease, users still find it manageable. The simple process of importing survey templates is noted as a significant advantage, helping to streamline the setup process.
- Users report that UserTesting provides clear instructions and timely payments, which enhances the overall user experience. However, some users feel that the platform could improve in areas like survey distribution and analytics compared to the more comprehensive features offered by Qualtrics Strategy & Research.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableUserTesting
Team-based Unlimited
Contact Us
Per Year
With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery
Free Trial
Qualtrics Strategy & Research
Free Trial is available
UserTesting
Free Trial is available
Ratings
Meets Requirements
8.9
2,503
8.6
600
Ease of Use
8.5
2,508
8.4
631
Ease of Setup
8.3
1,058
8.6
297
Ease of Admin
8.4
1,027
8.7
231
Quality of Support
8.7
2,183
9.0
523
Has the product been a good partner in doing business?
8.7
952
8.8
226
Product Direction (% positive)
8.1
2,416
8.1
590
Features by Category
User Response Methods
8.7
13
7.5
317
|
Verified
6.7
8
8.7
374
|
Verified
6.3
8
8.7
296
|
Verified
7.2
9
7.1
182
|
Verified
8.5
10
8.2
352
|
Verified
Participant Selection
7.2
10
7.4
126
7.2
9
5.5
81
7.8
9
6.9
107
8.3
9
8.2
374
|
Verified
Insights
9.0
13
7.7
345
|
Verified
8.2
10
7.7
312
|
Verified
8.9
11
7.4
313
|
Verified
Generative AI
6.9
7
6.6
84
Administration
8.3
11
Not enough data
8.0
11
Not enough data
8.8
11
Not enough data
Capabilities
8.2
11
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
8.2
10
Not enough data
Methodology
8.3
10
Not enough data
7.0
10
Not enough data
7.1
11
Not enough data
Generative AI
7.1
8
Not enough data
7.4
9
Not enough data
Feedback Source
Not enough data
8.0
114
Not enough data
8.4
131
Not enough data
8.4
131
Not enough data
7.7
83
Not enough data
8.3
155
Feedback Management
Not enough data
7.7
144
Not enough data
7.7
159
Not enough data
8.2
177
Not enough data
8.2
162
Insights
Not enough data
Feature Not Available
Not enough data
7.3
162
Not enough data
7.7
173
Agentic AI - Demo Automation
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Analytics
8.7
10
6.8
20
8.8
11
6.7
19
8.7
10
6.8
18
7.8
10
Feature Not Available
Customization
8.3
10
6.9
18
8.0
10
6.2
17
8.5
9
6.2
18
8.9
9
5.8
17
Generative AI
6.4
7
Feature Not Available
6.4
7
7.3
19
Agentic AI - Experience Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
7.8
9
Not enough data
8.0
9
Not enough data
8.5
9
Not enough data
7.7
8
Not enough data
7.6
9
Not enough data
Segment Trending
6.9
9
Not enough data
7.1
8
Not enough data
8.0
9
Not enough data
6.7
9
Not enough data
Analysis
7.5
10
Not enough data
8.2
10
Not enough data
6.7
10
Not enough data
Platform
7.3
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
452
6.1
22
9.1
456
7.9
24
8.4
398
6.5
22
8.9
451
6.5
24
Survey Customization
8.9
435
6.0
25
8.5
397
5.8
24
8.5
362
6.5
24
8.6
315
4.9
23
Survey Insights
8.5
444
6.3
24
8.4
290
Feature Not Available
8.7
439
7.1
24
8.5
387
6.8
24
Agentic AI - Survey
7.8
13
Feature Not Available
8.0
14
Feature Not Available
8.4
15
Feature Not Available
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Generative AI
Not enough data
5.7
5
Not enough data
6.4
6
Survey Management
Not enough data
9.0
35
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
8.6
107
|
Verified
Not enough data
8.5
100
|
Verified
Process Management
Not enough data
8.0
102
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
82
|
Verified
Not enough data
Feature Not Available
System Management
Not enough data
8.8
89
|
Verified
Not enough data
9.2
15
|
Verified
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and UserTesting are categorized as Survey, Experience Management, User Research, and Consumer Insights Platforms
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Statistical Analysis, and Market Intelligence
UserTesting is categorized as Consumer Video Feedback and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UserTesting
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.7%
Market Research
4.3%
Other
48.4%
Financial Services
10.3%
Computer Software
9.7%
Information Technology and Services
8.8%
Retail
6.5%
Consumer Goods
3.9%
Other
60.8%
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
Will you consider building out videos and demos for specific prospective users?
2 Comments
SG
The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. Read more
Can you send me documentation on how iterative product design feedback is better served with 5 inter
1 Comment
LB
Depends on whether you are looking for usability issues or quantitative results (i.e., benchmarking). Both are of value.Read more
Best Practices
1 Comment
LB
I agree and we've also had this as a barrier that we have not been able to solve. Wish it would use software that they normally use.Read more
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