Compare Propensity and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (62.1% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
Free Trial Per Month
Contact Us 1 Seat
Propensity
Star Rating
(30)4.8 out of 5
Market Segments
Small-Business (62.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 3 pricing plansZoomInfo Sales
Star Rating
(9,081)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing a vast database of leads and contact details, making it a powerful tool for sales and marketing teams. Users appreciate its ease of use and the ability to drill down into information to find key targets, which enhances their outreach efforts.
- Users say that Propensity shines in its reliable data and contact-level attribution capabilities. Reviewers highlight the platform's easy setup and excellent support team, which helps users quickly integrate it into their workflows and leverage its extensive filtering options to reach their ideal customer profiles.
- According to verified reviews, ZoomInfo Sales has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience with the product. Many users have noted the advanced features, such as the Copilot add-on, which utilizes AI for personalized outreach, further enhancing its value.
- Reviewers mention that while Propensity offers a user-friendly interface and great integrations, it has a smaller user base and fewer reviews compared to ZoomInfo Sales. This may impact the breadth of community support and shared user experiences available for troubleshooting and best practices.
- G2 reviewers highlight that ZoomInfo Sales provides a more comprehensive account data availability, which is crucial for businesses looking to gain insights into their target accounts. Users have expressed satisfaction with the quality of support and the product's ability to act as a partner in their business efforts.
- Users report that while Propensity has strong features for account identification and prioritization, it may not match the extensive capabilities of ZoomInfo Sales in terms of data depth and market presence. This difference can be significant for teams that rely heavily on detailed sales intelligence for their strategies.
Pricing
Entry-Level Pricing
Propensity
Free Trial
Free Trial
Per Month
Try before you buy. Identify your top 100 in-market accounts including intent data for free.
- RECEIVE YOUR TOP 100 ACCOUNTS WEEKLY
- WEBSITE TRACKING AND DE-ANONYMIZATION
- VIEW INTENT DATA
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Propensity
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.3
22
8.7
7,410
Ease of Use
9.0
27
8.8
7,492
Ease of Setup
9.0
22
8.9
2,240
Ease of Admin
8.6
11
8.7
1,488
Quality of Support
9.8
22
8.7
6,621
Has the product been a good partner in doing business?
9.7
11
8.6
1,504
Product Direction (% positive)
10.0
21
8.7
7,170
Features by Category
Data Availability
Not enough data
8.3
4347
|
Verified
Not enough data
8.5
4282
|
Verified
Not enough data
8.2
2912
|
Verified
Not enough data
7.9
418
Data Accuracy
Not enough data
7.7
4340
|
Verified
Not enough data
8.2
4246
|
Verified
Not enough data
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
132
Not enough data
7.6
132
Not enough data
7.3
133
Not enough data
7.3
134
Not enough data
7.3
132
Not enough data
7.5
133
Platform
Not enough data
7.8
425
Not enough data
8.6
1321
|
Verified
Not enough data
8.6
1625
|
Verified
Not enough data
8.2
1366
|
Verified
Not enough data
7.7
1055
|
Verified
Not enough data
8.2
1239
|
Verified
Features
Not enough data
8.4
3436
|
Verified
Not enough data
8.4
3447
|
Verified
Not enough data
8.0
3173
|
Verified
Not enough data
8.3
3472
|
Verified
Not enough data
8.6
4203
|
Verified
Not enough data
8.1
3341
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2704
|
Verified
Not enough data
7.8
1246
|
Verified
Lead Intelligence
Not enough data
8.6
1268
|
Verified
9.3
5
8.7
1296
8.7
5
8.6
1278
Lead Management
9.0
5
8.6
1255
8.0
5
8.3
1218
10.0
5
8.8
1308
Marketing Campaigns
8.0
5
8.0
1103
Feature Not Available
7.8
1094
8.3
5
7.8
1049
7.3
5
8.0
1095
7.7
5
8.3
1146
Campaign Execution
Feature Not Available
8.0
1065
8.7
5
8.6
1205
9.7
5
8.5
1190
7.3
5
8.3
1146
Agentic AI - Account Data Management
Not enough data
7.5
31
Not enough data
7.4
31
Not enough data
7.2
31
Not enough data
7.2
30
Not enough data
7.2
30
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
332
Not enough data
8.6
465
|
Verified
Not enough data
8.5
462
Not enough data
8.0
435
|
Verified
Organization
Not enough data
8.3
449
Not enough data
8.5
471
Not enough data
8.5
460
|
Verified
Performance Analysis
Not enough data
8.3
454
Not enough data
8.3
449
|
Verified
Sales Analysis
Not enough data
8.0
440
Not enough data
8.3
450
Generative AI
Not enough data
7.9
262
Not enough data
7.9
262
Agentic AI - AI Sales Assistant
Not enough data
7.9
29
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.9
28
Not enough data
7.8
28
Not enough data
8.0
28
Not enough data
8.1
28
Integrated Workflows
Not enough data
8.1
912
|
Verified
Not enough data
8.2
919
|
Verified
Not enough data
7.7
884
|
Verified
Not enough data
8.0
861
Not enough data
8.6
929
|
Verified
Not enough data
7.8
859
|
Verified
Not enough data
8.1
877
Repeatability and Reportability
Not enough data
8.3
888
|
Verified
Not enough data
8.3
888
|
Verified
Not enough data
8.3
871
|
Verified
Not enough data
8.1
867
Not enough data
7.4
818
AI and Automation
Not enough data
8.3
866
Not enough data
8.4
876
|
Verified
Not enough data
7.9
825
Not enough data
8.5
875
Not enough data
7.9
817
Generative AI
Not enough data
7.5
660
Agentic AI - Sales Engagement
Not enough data
7.8
59
Not enough data
8.1
59
Not enough data
8.0
58
Not enough data
7.9
59
Not enough data
7.8
58
Not enough data
7.8
57
Not enough data
8.0
59
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
9.0
8
8.4
1051
10.0
7
8.6
1050
8.7
5
7.7
708
Platform Additional Functionality
9.0
8
8.7
1015
9.0
7
8.4
758
8.1
7
8.0
703
7.4
7
8.5
785
9.0
7
8.3
795
Platform Basics
9.0
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
9.3
5
Not enough data
9.0
5
Not enough data
Platform Additional Functionality
9.3
5
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based Web and Content ExperiencesHide 4 FeaturesShow 4 Features
Not enough data
Not enough data
Platform Basics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Reporting
9.4
6
Not enough data
8.7
5
Not enough data
Platform Basics
9.8
7
Not enough data
Platform Data
9.4
9
Not enough data
9.1
9
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
9.4
9
Not enough data
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.6
1293
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1320
|
Verified
Not enough data
8.5
1244
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.7
84
Lead Monitoring
Not enough data
8.8
1420
|
Verified
Not enough data
8.7
1348
|
Verified
Not enough data
8.5
1319
|
Verified
Agentic AI - Lead Capture
Not enough data
7.8
55
Not enough data
7.7
55
Data Capture
Not enough data
8.0
903
Not enough data
8.6
1283
|
Verified
Not enough data
8.1
1208
|
Verified
Not enough data
8.6
1340
|
Verified
Analytics
Not enough data
8.8
1435
|
Verified
Not enough data
8.5
1317
|
Verified
Customization
Not enough data
8.2
1160
|
Verified
Not enough data
8.2
1211
|
Verified
Not enough data
8.1
1181
|
Verified
Not enough data
8.7
1362
|
Verified
Data collection
Not enough data
8.1
643
Not enough data
8.5
768
|
Verified
Not enough data
8.5
756
|
Verified
Not enough data
8.7
793
|
Verified
Not enough data
8.7
774
|
Verified
Segment Trending
Not enough data
8.3
703
|
Verified
Not enough data
8.1
670
Not enough data
8.1
655
|
Verified
Not enough data
8.0
677
Analysis
Not enough data
8.2
701
Not enough data
8.5
738
|
Verified
Not enough data
8.6
760
|
Verified
Platform
Not enough data
8.9
829
|
Verified
Not enough data
8.7
776
|
Verified
Not enough data
7.9
671
|
Verified
Not enough data
8.4
749
|
Verified
Not enough data
8.3
704
|
Verified
Not enough data
8.4
697
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.5
36
Not enough data
7.3
37
Generative AI
Not enough data
7.7
615
Not enough data
7.4
613
Agentic AI - Email Verification
Not enough data
8.1
63
Agentic AI - Lead Mining
Not enough data
7.1
64
Not enough data
6.9
65
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.0
11
Not enough data
7.4
11
Not enough data
7.4
11
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.1
11
Agentic AI - Email Tracking
Not enough data
8.2
22
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.1
23
Not enough data
8.4
22
Not enough data
8.3
21
Not enough data
8.7
21
Analytics
Not enough data
8.5
508
Not enough data
8.6
501
Not enough data
8.6
463
Customizations
Not enough data
8.8
510
Not enough data
8.9
498
Not enough data
8.7
515
Not enough data
8.6
498
Not enough data
8.6
505
Generative AI
Not enough data
8.2
296
Agentic AI - Outbound Call Tracking
Not enough data
7.6
14
Not enough data
7.9
14
Calling
Not enough data
8.1
285
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.5
287
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.2
12
Contacts
Not enough data
8.6
256
|
Verified
Not enough data
8.7
287
|
Verified
Not enough data
8.8
290
|
Verified
Insights
Not enough data
8.4
286
|
Verified
Not enough data
8.6
291
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
8.5
293
|
Verified
Not enough data
8.6
287
Not enough data
8.1
12
Agentic AI - Marketing Account Intelligence
Not enough data
8.0
17
Not enough data
8.1
17
Not enough data
7.6
16
Not enough data
7.7
17
Lead Intelligence
Not enough data
8.4
980
Not enough data
8.5
999
Not enough data
8.4
972
Lead Management
Not enough data
8.4
913
Not enough data
8.2
652
Not enough data
8.5
926
Marketing Campaigns
Not enough data
8.2
129
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
131
Not enough data
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.5
72
Data Accuracy - Marketing Account Intelligence
Not enough data
8.4
72
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
6
Not enough data
9.8
7
Not enough data
9.7
6
Not enough data
Lead Management
8.8
7
Not enough data
9.2
6
Not enough data
9.8
7
Not enough data
Marketing Campaigns
8.3
6
Not enough data
8.1
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Propensity and ZoomInfo Sales are categorized as Buyer Intent Data Providers and Account Data Management
Unique Categories
Propensity is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, and Account-Based Web and Content Experiences
ZoomInfo Sales is categorized as AI Sales Assistant, Sales Intelligence, Visitor Identification, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Marketing Account Intelligence, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Propensity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
24.1%
Marketing and Advertising
17.2%
Non-Profit Organization Management
10.3%
Computer & Network Security
10.3%
Hospital & Health Care
6.9%
Other
31.0%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.6%
Alternatives
Discussions
Propensity has no discussions with answers
Is ZoomInfo legal?
6 Comments
MM
yes, zoominfo is legal.Read more
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