Compare HubSpot Marketing Hub and Pipedrive 
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (72.7% of reviews)
Entry-Level Pricing
$0.00
$24.00 1 Seats Per Month
HubSpot Marketing Hub
Star Rating
(14,619)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansPipedrive
Star Rating
(2,984)4.3 out of 5
Market Segments
Small-Business (72.7% of reviews)
Pros & Cons
Entry-Level Pricing
$24.00 1 Seats Per Month
Free Trial is available
Browse all 4 pricing plansHubSpot Marketing Hub vs Pipedrive
When assessing the two solutions, reviewers found Pipedrive easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.
- HubSpot Marketing Hub and Pipedrive both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Pipedrive.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Pipedrive
Lite
$24.00
1 Seats Per Month
per month per user.
14$ / month billed annually
- Organize your sales in one simple, intuitive workspace:
- Lead, calendar and pipeline management
- Sales Assistant and AI-generated reports
Free Trial
HubSpot Marketing Hub
Free Trial is available
Pipedrive
Free Trial is available
Ratings
Meets Requirements
8.5
9,809
8.5
2,584
Ease of Use
8.6
11,494
8.9
2,621
Ease of Setup
8.1
7,196
8.7
1,628
Ease of Admin
8.5
5,024
8.6
1,021
Quality of Support
8.7
9,275
8.4
2,209
Has the product been a good partner in doing business?
8.7
4,942
8.7
989
Product Direction (% positive)
8.9
9,443
8.8
2,544
Features by Category
Sales Force Automation
Not enough data
8.5
2042
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
2104
|
Verified
Not enough data
8.6
2096
|
Verified
Not enough data
7.7
1614
|
Verified
Not enough data
8.4
1120
|
Verified
Not enough data
7.7
1615
|
Verified
Not enough data
7.7
1569
Not enough data
7.8
1674
Marketing Automation
Not enough data
7.5
1514
|
Verified
Not enough data
7.5
1493
|
Verified
Not enough data
8.5
1849
|
Verified
Not enough data
7.5
1448
|
Verified
Customer Support
Not enough data
7.9
1008
Not enough data
7.8
988
Not enough data
8.0
1019
Not enough data
7.5
1476
Not enough data
7.7
961
Reporting & Analytics
Not enough data
8.0
1872
|
Verified
Not enough data
8.3
1959
|
Verified
Not enough data
7.9
1720
|
Verified
Mobile & Social
Not enough data
7.6
1424
|
Verified
Not enough data
7.4
1376
|
Verified
Not enough data
7.9
1590
|
Verified
Platform
Not enough data
8.2
1343
|
Verified
Not enough data
8.3
1336
Not enough data
8.4
1358
|
Verified
Not enough data
8.2
1169
|
Verified
Not enough data
7.3
1059
|
Verified
Not enough data
7.8
1171
Not enough data
8.7
1325
|
Verified
Not enough data
7.8
1125
Integration
Not enough data
8.1
1228
|
Verified
Not enough data
8.0
1163
|
Verified
Not enough data
7.9
1094
|
Verified
Generative AI
Not enough data
Feature Not Available
Agentic AI - CRM
Not enough data
7.3
169
Not enough data
7.6
172
Not enough data
7.5
170
Not enough data
7.3
169
Not enough data
7.3
169
Not enough data
7.3
169
Not enough data
7.6
172
Email Marketing
Not enough data
8.2
210
Not enough data
8.2
211
Not enough data
7.8
205
Not enough data
8.2
209
Not enough data
8.3
211
Not enough data
8.2
206
Not enough data
7.9
205
Not enough data
8.2
203
Not enough data
7.5
197
Reporting & Analytics
Not enough data
7.5
192
Not enough data
8.2
205
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.3
25
Not enough data
7.5
24
Not enough data
7.5
25
Integration
Not enough data
8.2
226
Not enough data
7.8
223
Not enough data
7.9
220
Not enough data
8.2
220
Not enough data
7.2
213
Not enough data
7.3
210
Email Marketing
8.8
5605
|
Verified
Not enough data
8.9
5455
|
Verified
Not enough data
8.6
5407
|
Verified
Not enough data
8.8
5139
|
Verified
Not enough data
Online Marketing
8.5
5294
|
Verified
Not enough data
8.2
4579
|
Verified
Not enough data
8.1
4299
|
Verified
Not enough data
8.1
4814
|
Verified
Not enough data
8.1
4459
|
Verified
Not enough data
Lead Management
8.5
5045
|
Verified
Not enough data
8.1
4744
|
Verified
Not enough data
8.4
4867
|
Verified
Not enough data
8.0
4369
|
Verified
Not enough data
8.4
4820
|
Verified
Not enough data
8.2
4532
|
Verified
Not enough data
8.4
4503
|
Verified
Not enough data
8.4
4553
|
Verified
Not enough data
Campaign Management
8.2
4114
|
Verified
Not enough data
7.9
3689
|
Verified
Not enough data
7.9
3632
|
Verified
Not enough data
7.2
2775
|
Verified
Not enough data
Social
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4121
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
7.7
3206
|
Verified
Not enough data
Reporting & Analytics
8.3
5227
|
Verified
Not enough data
8.0
4827
|
Verified
Not enough data
7.6
3982
|
Verified
Not enough data
7.6
3667
|
Verified
Not enough data
7.7
4072
|
Verified
Not enough data
Platform
7.9
3537
|
Verified
Not enough data
8.5
3587
|
Verified
Not enough data
8.7
3497
|
Verified
Not enough data
8.0
2471
|
Verified
Not enough data
7.4
2370
|
Verified
Not enough data
8.6
3332
|
Verified
Not enough data
7.9
2544
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
296
Not enough data
6.8
287
Not enough data
6.8
291
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3525
|
Verified
Not enough data
8.0
3211
|
Verified
Not enough data
8.1
3000
|
Verified
Not enough data
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1258
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1571
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
67
Not enough data
6.7
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
67
Not enough data
6.6
69
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Not enough data
Integrations
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Not enough data
Platform Basics
8.5
242
Not enough data
8.5
242
Not enough data
8.4
241
Not enough data
8.1
26
Not enough data
8.0
25
Not enough data
Platform Data
8.2
236
Not enough data
7.9
232
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
28
Not enough data
7.1
28
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
7.0
25
Not enough data
7.3
25
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
969
Not enough data
Social Management
8.2(won by default)
2195
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1246
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Customization
Not enough data
8.3
76
Not enough data
7.8
72
Not enough data
7.3
71
Not enough data
7.7
76
Additional Functionality
Not enough data
8.2
74
Not enough data
6.7
70
Not enough data
7.8
78
Not enough data
6.9
71
Not enough data
7.5
73
Agentic AI - Sales Performance Management
Not enough data
7.2
66
Not enough data
7.3
65
Not enough data
7.4
64
Incentives
Not enough data
6.9
391
Not enough data
7.4
400
Not enough data
Feature Not Available
Not enough data
7.1
395
Personalization
Not enough data
7.7
414
Not enough data
7.9
408
Not enough data
8.3
428
Not enough data
8.0
411
Administrative
Not enough data
7.8
408
Not enough data
7.7
401
Not enough data
7.5
387
Agentic AI - Email Tracking
Not enough data
7.7
56
Not enough data
7.8
57
Not enough data
7.7
57
Not enough data
7.5
55
Not enough data
7.6
56
Not enough data
7.8
56
Not enough data
8.1
55
Analytics
Not enough data
8.0
255
Not enough data
8.2
256
Not enough data
8.1
249
Customizations
Not enough data
8.2
267
Not enough data
8.3
256
Not enough data
8.3
269
Not enough data
7.9
257
Not enough data
8.3
258
Generative AI
Not enough data
Feature Not Available
Agentic AI - Sales Analytics
Not enough data
7.3
57
Not enough data
7.4
58
Not enough data
7.4
58
Not enough data
7.3
58
Not enough data
7.3
57
Data Sourcing
Not enough data
7.8
425
Not enough data
8.0
431
Not enough data
7.9
426
Not enough data
8.4
435
Not enough data
8.0
420
Predictive Analytics
Not enough data
7.7
422
Not enough data
7.8
424
Not enough data
7.4
407
Not enough data
7.7
416
Sales Management
Not enough data
8.7
441
Not enough data
7.6
410
Not enough data
8.3
419
Not enough data
8.7
442
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2239
|
Verified
Not enough data
8.3
2681
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2477
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3123
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
538
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
167
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Pipedrive share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Pipedrive is categorized as CRM, Email Marketing, Sales Analytics, Sales Performance Management, Email Tracking, and Online Form Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pipedrive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Computer Software
10.9%
Information Technology and Services
10.1%
Marketing and Advertising
10.0%
Financial Services
4.2%
Real Estate
3.3%
Other
61.5%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
RR
It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed.Read more
What is the best way to use email marketing with Pipedrive?
3 Comments
AC
PD is not an ESP so it’s not good for email mkt. we use PD at OpenMoves and developed the tightest integration. Check out OpenMoves on the PD partner portal...Read more
What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?
2 Comments
JB
In Pipedrive the Deals (buyers) PIPELINES of prospects or buyers, can be viewed in Kanban or spreadsheet format, giving you a quick glance of where people...Read more
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