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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
No pricing available
MoEngage
Star Rating
(519)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle excels in "Email Segmentation" with a score of 9.6, allowing for highly targeted campaigns, while MoEngage, although strong, scores slightly lower at 9.2. Reviewers mention that this feature significantly enhances their marketing effectiveness.
- Reviewers mention that MoEngage shines in "User Segmentation" with a score of 9.2, which is crucial for personalized marketing strategies. In contrast, mParticle's score of 8.7 indicates it may not offer the same level of granularity in segmentation.
- G2 users highlight that mParticle's "Quality of Support" is rated at 8.8, which is commendable, but MoEngage surpasses this with a score of 9.0. Users report that MoEngage's support team is particularly responsive and helpful, making it a preferred choice for those needing assistance.
- Users on G2 note that MoEngage's "Automated Email Responses" feature scores 8.7, which is on par with mParticle's 8.7, but reviewers mention that MoEngage's implementation is more user-friendly and intuitive, leading to a better overall experience.
- Reviewers say that mParticle's "Custom Event Tracking" feature, scoring 8.8, is robust and flexible, allowing for detailed analytics. However, MoEngage's score of 9.0 indicates a more streamlined process that users find easier to navigate.
- Users report that while both platforms offer "Real-Time Insights," MoEngage's score of 8.9 suggests a more comprehensive and user-friendly dashboard compared to mParticle's 8.8, making it easier for marketers to make data-driven decisions quickly.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
mParticle by Rokt
No pricing availableFree Trial
MoEngage
Free Trial is available
mParticle by Rokt
No trial information availableRatings
Meets Requirements
8.8
409
8.1
135
Ease of Use
9.0
440
8.3
134
Ease of Setup
8.8
236
8.0
55
Ease of Admin
8.8
151
8.5
52
Quality of Support
9.0
410
8.8
115
Has the product been a good partner in doing business?
9.2
151
8.9
56
Product Direction (% positive)
9.6
407
7.8
122
Features by Category
Email Marketing
8.8
158
|
Verified
Not enough data
8.9
155
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.7
131
|
Verified
Not enough data
Online Marketing
8.5
98
Not enough data
8.5
137
|
Verified
Not enough data
8.9
158
|
Verified
Not enough data
8.7
140
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.7
107
Not enough data
8.6
124
Not enough data
9.1
161
Not enough data
Feature Not Available
Not enough data
8.3
103
Not enough data
8.6
129
Not enough data
8.6
117
Not enough data
8.4
104
Not enough data
Campaign Management
8.5
130
Not enough data
Feature Not Available
Not enough data
8.4
116
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
107
Not enough data
8.0
100
|
Verified
Not enough data
8.2
98
|
Verified
Not enough data
Reporting & Analytics
8.7
179
|
Verified
Not enough data
8.6
153
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
130
|
Verified
Not enough data
8.5
117
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
107
Not enough data
8.9
124
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
143
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
8.0
99
|
Verified
Not enough data
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
86
7.8
15
9.2
100
8.6
20
8.9
75
8.1
19
Tracking & Reporting
9.0
95
8.9
22
8.9
98
8.9
19
8.8
98
7.7
20
9.0
99
8.6
22
8.6
95
8.5
21
8.9
96
8.5
20
Metrics
9.2
87
8.3
12
8.9
71
8.5
9
9.1
85
8.0
10
8.8
77
7.5
10
9.0
85
8.8
11
Visitor Behavior
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Not enough data
Templates
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Not enough data
Personalization
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
Multichannel
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Not enough data
Administration
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Not enough data
Analytics
8.7
222
Not enough data
8.7
220
Not enough data
Optimization
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
6.7
9
Not enough data
6.5
9
Not enough data
7.1
8
Not enough data
5.9
9
Management
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
5.6
9
Not enough data
7.0
9
Compliance
Not enough data
9.0
10
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
8.0
9
Security
Not enough data
8.9
9
Not enough data
8.0
10
Not enough data
8.7
10
Data Quality
Not enough data
8.2
10
Not enough data
8.3
9
Not enough data
8.5
9
Maintainence
Not enough data
8.7
10
Not enough data
8.3
9
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
7.0
21
Not enough data
8.2
27
Intelligence
Not enough data
7.4
24
Not enough data
7.0
21
Not enough data
6.6
20
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
171
|
Verified
8.2
31
8.9
173
|
Verified
8.5
31
Platform Data
8.8
171
|
Verified
8.7
32
8.7
165
|
Verified
8.1
28
8.9
183
|
Verified
8.5
32
8.8
168
|
Verified
8.6
29
Platform Additional Functionality
8.9
175
|
Verified
8.6
30
8.7
168
|
Verified
8.1
31
8.7
163
|
Verified
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Not enough data
Analytics
8.9
113
Not enough data
8.3
77
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
116
Not enough data
8.9
138
|
Verified
Not enough data
8.2
123
Not enough data
8.7
127
Not enough data
Campaigns
8.3
95
|
Verified
Not enough data
9.3
142
|
Verified
Not enough data
8.6
85
|
Verified
Not enough data
7.8
67
Not enough data
8.9
123
Not enough data
9.2
143
Not enough data
Engagement
8.3
96
Not enough data
Platform
8.8
123
Not enough data
8.8
115
|
Verified
Not enough data
8.5
82
Not enough data
Agentic AI - Mobile Marketing
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Not enough data
Marketing Operations
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
141
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
87
8.3
12
8.9
71
8.5
9
9.1
85
8.0
10
8.8
77
7.5
10
9.0
85
8.8
11
Categories
Categories
Shared Categories
MoEngage and mParticle by Rokt are categorized as Customer Journey Analytics and Mobile App Analytics
Unique Categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, A/B Testing, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, Product Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.0%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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