Compare AdRoll ABM (Formerly RollWorks) and Prisma 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Enterprise (50.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Prisma
Star Rating
(438)4.0 out of 5
Market Segments
Enterprise (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PrismaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Prisma excels in providing a centralized platform for campaign management, with users appreciating its intuitive interface that simplifies billing and campaign tracking. One user noted, "It helps keep all my campaign information in one place, and allows for finance to bill clients."
- Users say that AdRoll ABM (Formerly RollWorks) offers a strong onboarding experience, with many highlighting the exceptional support from account managers during setup. A recent user mentioned, "The assistance with dashboarding in Salesforce was amazing. Really helped us see immediate ROI."
- Reviewers mention that while Prisma has a solid performance in video and cross-channel advertising, it lacks recent user engagement, with no new reviews in the last 90 days. This could indicate a need for improvement in user satisfaction or product updates.
- According to verified reviews, AdRoll ABM (Formerly RollWorks) is praised for its ease of use and setup, with users finding the platform intuitive for creating playbooks and campaigns. One user stated, "It’s an easy-to-use platform with an intuitive setup for playbooks and campaigns."
- G2 reviewers highlight that Prisma's overall satisfaction scores are slightly lower than AdRoll ABM (Formerly RollWorks), particularly in areas like support quality and ease of administration. Users have noted that Prisma could enhance its support services to match the higher ratings seen with AdRoll.
- Users report that AdRoll ABM (Formerly RollWorks) provides better visibility into campaign performance, making it easier to adjust strategies based on real-time data. A user remarked, "It also provides great visibility into what’s working and what isn’t, which makes it much easier to adjust and improve over time."
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availablePrisma
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availablePrisma
Free Trial is available
Ratings
Meets Requirements
8.4
505
8.3
395
Ease of Use
8.4
510
7.8
399
Ease of Setup
8.3
335
7.8
260
Ease of Admin
8.6
259
8.1
144
Quality of Support
8.9
485
8.0
371
Has the product been a good partner in doing business?
8.9
264
8.7
161
Product Direction (% positive)
8.6
470
8.0
386
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
7.8
290
7.9
168
7.3
273
8.3
167
7.5
269
7.6
138
6.8
271
8.3
148
7.0
268
8.5
127
7.3
244
8.2
111
7.3
235
7.8
113
6.8
209
8.2
146
7.4
271
7.7
137
6.9
238
7.8
112
6.9
232
Feature Not Available
6.8
210
7.5
97
7.1
213
Targeting
8.6
183
7.4
251
8.9
179
7.2
239
8.2
148
7.4
238
8.0
129
7.2
209
Platform
8.3
142
7.3
239
7.6
142
7.4
265
8.7
163
7.6
267
8.6
167
7.5
271
8.3
135
7.6
239
7.9
137
7.3
260
8.1
126
7.3
261
Feature Not Available
7.4
227
7.9
126
7.2
241
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
6.9
89
Mobile Functionality
Not enough data
7.8
155
Agentic AI - Mobile Advertising
Not enough data
6.0
71
Not enough data
6.5
71
Not enough data
6.7
69
Not enough data
6.6
68
Not enough data
6.3
69
Not enough data
6.3
69
Campaign Management
8.3
178
7.8
290
7.9
168
7.3
273
8.3
167
7.5
269
7.6
138
6.8
271
8.3
148
7.0
268
8.5
127
7.3
244
8.2
111
7.3
235
7.8
113
6.8
209
8.2
146
7.4
271
7.7
137
6.9
238
7.8
112
6.9
232
Feature Not Available
6.8
210
7.5
97
7.1
213
Targeting
8.6
183
7.4
251
8.9
179
7.2
239
8.2
148
7.4
238
8.0
129
7.2
209
Mobile
Not enough data
7.3
128
Feature Not Available
6.8
210
7.5
97
7.1
213
Platform
8.3
142
7.3
239
7.6
142
7.4
265
8.7
163
7.6
267
8.6
167
7.5
271
8.3
135
7.6
239
7.9
137
7.3
260
8.1
126
7.3
261
Feature Not Available
7.4
227
7.9
126
7.2
241
Platform Interoperability
Not enough data
6.9
131
Video Functionality
8.8
7
7.5
170
Agentic AI - Video Advertising
Not enough data
6.3
104
Not enough data
6.6
104
Not enough data
6.6
104
Not enough data
6.5
105
Not enough data
6.4
106
Not enough data
6.6
106
Campaign Management
8.3
178
7.8
290
7.9
168
7.3
273
8.3
167
7.5
269
7.6
138
6.8
271
8.3
148
7.0
268
8.5
127
7.3
244
8.2
111
7.3
235
7.8
113
6.8
209
8.2
146
7.4
271
7.7
137
6.9
238
7.8
112
6.9
232
Feature Not Available
6.8
210
7.5
97
7.1
213
Targeting
8.6
183
7.4
251
8.9
179
7.2
239
8.2
148
7.4
238
8.0
129
7.2
209
Platform
8.3
142
7.3
239
7.6
142
7.4
265
8.7
163
7.6
267
8.6
167
7.5
271
8.3
135
7.6
239
7.9
137
7.3
260
8.1
126
7.3
261
Feature Not Available
7.4
227
7.9
126
7.2
241
Platform Interoperability
7.3(won by 0.3)
25
7.0
111
Agentic AI - Social Media Advertising
Not enough data
6.4(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.8(won by default)
87
Not enough data
6.7(won by default)
88
Not enough data
6.7(won by default)
87
Not enough data
6.7(won by default)
88
Social Functionality
7.3
48
8.0(won by 0.7)
197
Campaign Management
8.3(won by 0.5)
178
7.8
290
7.9(won by 0.6)
168
7.3
273
8.3(won by 0.8)
167
7.5
269
7.6(won by 0.8)
138
6.8
271
8.3(won by 1.3)
148
7.0
268
8.5(won by 1.2)
127
7.3
244
8.2(won by 0.9)
111
7.3
235
7.8(won by 1.0)
113
6.8
209
8.2(won by 0.8)
146
7.4
271
7.7(won by 0.8)
137
6.9
238
7.8(won by 0.9)
112
6.9
232
Feature Not Available
6.8(won by default)
210
7.5(won by 0.4)
97
7.1
213
Targeting
8.6(won by 1.2)
183
7.4
251
8.9(won by 1.7)
179
7.2
239
8.2(won by 0.8)
148
7.4
238
8.0(won by 0.8)
129
7.2
209
Platform
8.3(won by 1.0)
142
7.3
239
7.6(won by 0.2)
142
7.4
265
8.7(won by 1.1)
163
7.6
267
8.6(won by 1.1)
167
7.5
271
8.3(won by 0.7)
135
7.6
239
7.9(won by 0.6)
137
7.3
260
8.1(won by 0.8)
126
7.3
261
Feature Not Available
7.4(won by default)
227
7.9(won by 0.7)
126
7.2
241
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
7.8
290
7.9
168
7.3
273
8.3
167
7.5
269
7.6
138
6.8
271
8.3
148
7.0
268
8.5
127
7.3
244
8.2
111
7.3
235
7.8
113
6.8
209
8.2
146
7.4
271
7.7
137
6.9
238
7.8
112
6.9
232
Feature Not Available
6.8
210
7.5
97
7.1
213
Targeting
8.6
183
7.4
251
8.9
179
7.2
239
8.2
148
7.4
238
8.0
129
7.2
209
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
7.3
239
7.6
142
7.4
265
8.7
163
7.6
267
8.6
167
7.5
271
8.3
135
7.6
239
7.9
137
7.3
260
8.1
126
7.3
261
Feature Not Available
7.4
227
7.9
126
7.2
241
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Prisma are categorized as Cross-Channel Advertising, Video Advertising, and Social Media Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Demand Side Platform (DSP), Display Advertising, and Sales Intelligence
Prisma is categorized as Mobile Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prisma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Marketing and Advertising
70.6%
Online Media
4.7%
Broadcast Media
3.1%
Media Production
2.4%
Automotive
2.1%
Other
17.2%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Prisma has no discussions with answers
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