Compare Agentforce Sales (formerly Salesforce Sales Cloud) and Looker 
At a Glance
Market Segments
Mid-Market (45.9% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$25.00 1 User Per Month
No pricing available
Agentforce Sales (formerly Salesforce Sales Cloud)
Star Rating
(25,584)4.4 out of 5
Market Segments
Mid-Market (45.9% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 User Per Month
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,619)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agentforce Sales excels in automation and customizable dashboards, which significantly enhance the efficiency of managing sales pipelines and customer relationships. Users appreciate how these features save time and streamline processes, making it a strong choice for teams looking to optimize their sales efforts.
- Users say that Looker offers a user-friendly interface and impressive design, allowing for quick creation of interactive dashboards. This flexibility is particularly beneficial for teams needing to visualize data effectively, as highlighted by users who enjoy building dashboards with real-time data.
- According to verified reviews, Agentforce Sales has a higher overall satisfaction score, reflecting its strong market presence and user trust. Reviewers frequently mention the platform's ability to provide real-time insights and track customer inquiries, which fosters better team collaboration and client relationships.
- Reviewers mention that while Looker provides excellent customization options, some users find it less intuitive for specific workflows compared to Agentforce Sales. This can lead to challenges in configuration, especially for teams that require a more guided setup process.
- G2 reviewers highlight that Agentforce Sales has a robust support system, with users noting its effectiveness in addressing customer inquiries and onboarding challenges. This level of support is crucial for teams that rely on timely assistance to maintain productivity.
- Users report that while Looker shines in data visualization and integration capabilities, it may not match the comprehensive sales management features of Agentforce Sales. For instance, Agentforce Sales users benefit from features like lead and opportunity scoring, which are essential for driving sales performance.
Pricing
Entry-Level Pricing
Agentforce Sales (formerly Salesforce Sales Cloud)
Starter Edition
$25.00
1 User Per Month
Out-of-the-box CRM for up to 10 users
- Automatic data capture
- Lead Management
- Opportunity Management
Looker
No pricing availableFree Trial
Agentforce Sales (formerly Salesforce Sales Cloud)
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
14,013
8.7
1,110
Ease of Use
8.2
18,002
8.3
1,115
Ease of Setup
7.8
8,947
8.2
593
Ease of Admin
7.9
4,492
8.3
432
Quality of Support
8.1
12,227
8.6
948
Has the product been a good partner in doing business?
8.4
4,455
8.9
410
Product Direction (% positive)
8.3
13,674
8.7
1,041
Features by Category
Sales Force Automation
8.8
9565
|
Verified
Not enough data
8.3
6404
|
Verified
Not enough data
8.7
9287
|
Verified
Not enough data
8.3
9516
|
Verified
Not enough data
8.0
7328
|
Verified
Not enough data
8.2
7623
|
Verified
Not enough data
8.0
6767
|
Verified
Not enough data
8.1
6669
|
Verified
Not enough data
8.3
7419
|
Verified
Not enough data
Marketing Automation
8.0
6683
|
Verified
Not enough data
8.1
7001
|
Verified
Not enough data
8.5
8092
|
Verified
Not enough data
7.9
5434
Not enough data
Customer Support
8.3
6837
|
Verified
Not enough data
8.1
6393
|
Verified
Not enough data
8.2
6793
|
Verified
Not enough data
8.0
5504
|
Verified
Not enough data
8.2
5998
|
Verified
Not enough data
Reporting & Analytics
8.5
9011
|
Verified
Not enough data
8.5
9175
|
Verified
Not enough data
8.2
7471
|
Verified
Not enough data
Mobile & Social
7.9
5631
|
Verified
Not enough data
7.8
5255
|
Verified
Not enough data
7.7
6110
|
Verified
Not enough data
Platform
8.5
3635
|
Verified
Not enough data
8.5
3639
|
Verified
Not enough data
8.6
3634
|
Verified
Not enough data
8.4
2903
|
Verified
Not enough data
8.5
3179
|
Verified
Not enough data
8.1
3198
|
Verified
Not enough data
8.7
3626
|
Verified
Not enough data
8.1
3031
Not enough data
Integration
8.5
2606
|
Verified
Not enough data
8.5
3078
|
Verified
Not enough data
8.5
2905
|
Verified
Not enough data
Generative AI
7.6
893
Not enough data
Agentic AI - CRM
7.9
259
Not enough data
7.9
252
Not enough data
8.2
254
Not enough data
8.0
241
Not enough data
8.0
242
Not enough data
8.1
251
Not enough data
8.2
247
Not enough data
Reports
Not enough data
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
625
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
635
|
Verified
Not enough data
8.0
515
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
288
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
332
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
625
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.4
46
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
635
|
Verified
Not enough data
8.0
515
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.6
48
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Reports
Not enough data
8.6
668
|
Verified
Not enough data
8.2
620
|
Verified
Not enough data
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
625
|
Verified
Not enough data
8.6
641
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Cartography
8.8
40
Not enough data
8.5
36
Not enough data
8.6
40
Not enough data
8.5
40
Not enough data
Analysis
8.4
33
Not enough data
8.5
39
Not enough data
8.5
36
Not enough data
8.5
35
Not enough data
Reporting
8.7
34
Not enough data
8.5
29
Not enough data
8.8
27
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.6
274
Not enough data
8.8
298
Not enough data
8.8
318
Not enough data
8.6
293
Not enough data
Organization
9.0
356
Not enough data
8.8
346
Not enough data
8.8
342
Not enough data
Performance Analysis
8.4
286
Not enough data
8.8
310
Not enough data
Sales Analysis
8.4
285
Not enough data
8.8
303
Not enough data
Generative AI
8.5
127
Not enough data
8.5
127
Not enough data
Agentic AI - AI Sales Assistant
9.2
30
Not enough data
9.2
30
Not enough data
8.9
27
Not enough data
9.0
26
Not enough data
9.3
28
Not enough data
9.1
27
Not enough data
9.3
29
Not enough data
Integrated Workflows
8.7
523
Not enough data
8.5
515
Not enough data
8.1
470
Not enough data
8.1
464
Not enough data
8.9
527
Not enough data
8.4
472
Not enough data
8.6
484
Not enough data
Repeatability and Reportability
8.4
486
Not enough data
8.7
504
Not enough data
8.7
501
Not enough data
8.3
486
Not enough data
7.8
418
Not enough data
AI and Automation
8.5
465
Not enough data
8.4
473
Not enough data
8.3
429
Not enough data
8.0
433
Not enough data
7.8
416
Not enough data
Generative AI
7.4
271
Not enough data
Agentic AI - Sales Engagement
8.3
89
Not enough data
8.5
90
Not enough data
8.6
87
Not enough data
8.4
90
Not enough data
8.3
89
Not enough data
8.2
90
Not enough data
8.5
90
Not enough data
Call Analytics
8.7
131
Not enough data
8.5
135
Not enough data
8.7
131
Not enough data
8.9
132
Not enough data
Artificial Intelligence - Conversation Intelligence
8.7
141
Not enough data
8.6
125
Not enough data
Not enough data
Not enough data
Generative AI
8.2
58
Not enough data
Agentic AI - Conversation Intelligence
8.6
12
Not enough data
9.2
14
Not enough data
9.2
13
Not enough data
9.2
14
Not enough data
8.6
12
Not enough data
8.8
12
Not enough data
9.0
13
Not enough data
Revenue Sourcing and Forecasting
8.6
65
Not enough data
8.5
66
Not enough data
8.8
66
Not enough data
8.5
63
Not enough data
8.4
63
Not enough data
8.3
57
Not enough data
8.2
58
Not enough data
CRM Data Enrichment
8.1
63
Not enough data
8.4
61
Not enough data
8.2
59
Not enough data
8.0
62
Not enough data
8.5
56
Not enough data
Account Management
8.2
63
Not enough data
8.0
63
Not enough data
8.1
60
Not enough data
8.2
59
Not enough data
8.6
55
Not enough data
8.4
56
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
7.8
20
Not enough data
8.1
20
Not enough data
8.3
20
Not enough data
8.1
20
Not enough data
8.0
20
Not enough data
Territory Mapping
8.8
36
Not enough data
8.7
34
Not enough data
8.5
34
Not enough data
Route Planning
9.0
33
Not enough data
9.0
35
Not enough data
9.3
36
Not enough data
Sales Performance Management
8.4
31
Not enough data
8.6
34
Not enough data
9.1
34
Not enough data
Presentation and Forms
8.1
30
Not enough data
8.4
33
Not enough data
8.6
33
Not enough data
Integrations
8.1
156
Not enough data
8.5
157
Not enough data
8.1
156
Not enough data
8.1
155
Not enough data
8.8
158
Not enough data
Branding & Customizatio
8.1
151
Not enough data
8.2
154
Not enough data
8.3
154
Not enough data
Automatic Rules & Configurations
8.4
155
Not enough data
8.3
155
Not enough data
8.0
156
Not enough data
Agentic AI - Business Scheduling
8.3
32
Not enough data
8.4
34
Not enough data
Sales Performance Features - Sales Planning
8.4
175
Not enough data
8.5
164
Not enough data
8.5
169
Not enough data
8.6
172
Not enough data
8.6
170
Not enough data
8.8
168
Not enough data
8.2
164
Not enough data
Territory Management - Sales Planning
8.6
166
Not enough data
8.5
172
Not enough data
Quota & Capacity Management - Sales Planning
8.4
169
Not enough data
8.4
176
Not enough data
8.4
168
Not enough data
Agentic AI - Sales Planning
8.5
57
Not enough data
8.5
56
Not enough data
Agentic AI - Lead Scoring
7.8
56
Not enough data
8.2
55
Not enough data
7.9
57
Not enough data
8.1
58
Not enough data
Attribution
8.9
455
Not enough data
8.9
459
Not enough data
8.6
437
Not enough data
Discovery
8.9
463
Not enough data
8.6
456
Not enough data
8.6
434
Not enough data
Management
8.5
422
Not enough data
8.6
444
Not enough data
Platform
8.6
434
Not enough data
8.6
433
Not enough data
Agentic AI - Sales Performance Management
8.5
75
Not enough data
8.7
75
Not enough data
8.5
76
Not enough data
Incentives
8.2
439
Not enough data
8.4
504
Not enough data
8.0
437
Not enough data
8.6
514
Not enough data
Personalization
8.6
485
Not enough data
8.8
561
Not enough data
8.9
594
Not enough data
8.6
537
Not enough data
Administrative
8.7
567
Not enough data
8.5
528
Not enough data
8.4
510
Not enough data
Agentic AI - Email Tracking
8.1
62
Not enough data
8.4
60
Not enough data
8.4
60
Not enough data
8.2
61
Not enough data
8.4
61
Not enough data
8.3
60
Not enough data
8.3
63
Not enough data
Analytics
8.3
568
Not enough data
8.4
577
Not enough data
8.3
591
Not enough data
Customizations
8.7
622
Not enough data
8.5
592
Not enough data
8.5
625
Not enough data
8.3
570
Not enough data
8.4
597
Not enough data
Generative AI
7.5
290
Not enough data
Agentic AI - Sales Analytics
8.3
80
7.2
12
8.6
79
7.8
12
8.4
80
6.9
12
8.3
79
7.6
13
8.3
79
7.5
12
Data Sourcing
8.5
969
8.8
206
8.7
1000
8.8
222
8.3
903
8.6
190
8.7
1032
8.8
227
8.6
963
8.7
210
Predictive Analytics
8.4
948
8.3
154
8.6
962
8.2
150
8.1
857
8.2
148
8.3
897
8.1
165
Sales Management
8.7
986
8.4
162
8.1
859
8.2
141
8.6
983
8.6
171
8.8
1053
8.7
169
Agentic AI - Outbound Call Tracking
8.6
39
Not enough data
8.6
40
Not enough data
Calling
8.5
186
Not enough data
8.4
177
Not enough data
8.7
186
Not enough data
8.7
184
Not enough data
8.6
45
Not enough data
Contacts
8.8
177
Not enough data
8.7
180
Not enough data
8.7
182
Not enough data
Insights
9.1
189
Not enough data
8.9
183
Not enough data
8.3
179
Not enough data
8.5
189
Not enough data
8.4
183
Not enough data
8.7
39
Not enough data
Agentic AI - Sales Coaching
9.0
21
Not enough data
9.0
21
Not enough data
9.2
22
Not enough data
9.2
22
Not enough data
Training
8.8
258
Not enough data
8.8
250
Not enough data
8.5
209
Not enough data
8.5
244
Not enough data
Feedback
8.8
239
Not enough data
8.6
234
Not enough data
8.6
215
Not enough data
8.6
202
Not enough data
8.8
226
Not enough data
8.9
229
Not enough data
8.7
200
Not enough data
Generative AI
7.6
72
Not enough data
Agentic AI - Sales Enablement
8.0
34
Not enough data
8.0
33
Not enough data
8.2
34
Not enough data
Content Management
8.3
353
Not enough data
8.1
344
Not enough data
8.2
330
Not enough data
8.5
319
Not enough data
8.3
337
Not enough data
Analytics
8.7
347
Not enough data
8.4
345
Not enough data
8.5
226
Not enough data
8.3
352
Not enough data
Learning Management - Sales Enablement
8.3
27
Not enough data
8.4
27
Not enough data
8.5
27
Not enough data
Revenue Enablement - Sales Enablement
8.3
26
Not enough data
8.3
29
Not enough data
8.8
28
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Agentforce Sales (formerly Salesforce Sales Cloud) and Looker are categorized as Sales Analytics
Unique Categories
Agentforce Sales (formerly Salesforce Sales Cloud) is categorized as Sales Planning, Business Scheduling, Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Engagement, AI Sales Assistant, Location Intelligence, Field Sales, Sales Coaching, Sales Enablement, Outbound Call Tracking, Lead Scoring, Email Tracking, Sales Performance Management, CRM, and Revenue AI Platforms
Looker is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Agentforce Sales (formerly Salesforce Sales Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Information Technology and Services
11.8%
Financial Services
6.8%
Marketing and Advertising
4.9%
Internet
3.2%
Other
59.7%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.3%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
When do you need a CRM?
11 Comments
TF
Hi there! It's best to start with a CRM as soon as you can so you can start to track all your customer interactions and revenue. Salesforce offers editions...Read more
How can total cost of ownership (TCO) be made better using Salesforce?
11 Comments
MD
TCO can be reduced by hiring the right salesforce admin so that the data which is entered inside the CRM is maintained and used to the fullest Read more
What are the features of CRM software?
8 Comments
AP
1. Workflow automation , Customization , Third-party integration , Customer service , Employee tracking , Lead management , Real-time data , CRM analytics ,...Read more
Is looker an ETL tool?
3 Comments
G2
After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000. I needed the profit...Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
What is Looker used for?
1 Comment
RG
Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions....Read more
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