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Compare Klaviyo and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,179)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSelligent by Marigold
Star Rating
(35)4.0 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with an intuitive interface that makes it easy to manage customer profiles and send marketing campaigns. Users appreciate the beautiful email templates and the effectiveness of the marketing analytics tool, which they find particularly useful for increasing sales.
- Users say Selligent by Marigold offers robust multichannel capabilities, allowing businesses to create and manage campaigns across email, mobile, social media, and web. This flexibility is highlighted by users who value the ability to share campaign results in real-time with clients and third parties.
- Reviewers mention that Klaviyo's ease of setup is a significant advantage, with many users praising the quick onboarding process. This contrasts with Selligent, where some users have noted challenges in configuration, indicating a steeper learning curve for new users.
- According to verified reviews, Selligent shines in its landing page and form capabilities, receiving high marks for these features. Users find it beneficial for tracking online performance and managing marketing campaigns effectively, which enhances their overall marketing strategy.
- G2 reviewers highlight that while Selligent has a strong quality of support, Klaviyo's overall support experience is slightly less favorable. Users have noted that Klaviyo's support is adequate but not as highly rated as Selligent's, which may be a consideration for businesses needing extensive assistance.
- Users report that Klaviyo has a larger market presence and a more extensive user base, which contributes to a wealth of resources and community support. In contrast, Selligent has fewer recent reviews, suggesting it may not be as widely adopted or as actively updated, which could impact long-term usability.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSelligent by Marigold
No pricing availableFree Trial
Klaviyo
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
9.0
893
8.3
26
Ease of Use
8.6
898
7.8
26
Ease of Setup
8.5
551
7.1
11
Ease of Admin
8.9
493
7.8
10
Quality of Support
8.4
850
9.0
26
Has the product been a good partner in doing business?
9.0
496
8.5
10
Product Direction (% positive)
9.0
842
7.8
26
Features by Category
Email Marketing
9.0
525
|
Verified
8.8
24
|
Verified
9.2
519
|
Verified
9.5
24
|
Verified
8.9
494
|
Verified
8.8
23
|
Verified
8.9
462
|
Verified
8.8
15
|
Verified
Online Marketing
7.8
374
|
Verified
9.2
10
|
Verified
8.3
399
|
Verified
8.7
20
|
Verified
8.7
428
|
Verified
9.2
22
|
Verified
8.7
445
9.3
16
|
Verified
8.2
251
9.0
10
Lead Management
8.5
346
9.8
7
|
Verified
8.4
272
8.8
13
|
Verified
9.0
474
|
Verified
8.9
19
|
Verified
7.8
218
8.8
7
|
Verified
8.5
353
|
Verified
9.5
10
|
Verified
8.5
394
|
Verified
9.4
9
|
Verified
8.4
332
|
Verified
9.2
12
|
Verified
8.2
282
|
Verified
8.3
7
|
Verified
Campaign Management
8.7
348
|
Verified
9.2
13
|
Verified
7.9
199
Not enough data
8.1
289
|
Verified
9.4
9
|
Verified
7.6
199
9.3
5
Social
Feature Not Available
Not enough data
7.8
196
9.2
8
|
Verified
7.7
189
8.6
6
|
Verified
7.4
184
8.9
6
|
Verified
7.8
259
|
Verified
Not enough data
Reporting & Analytics
8.5
468
|
Verified
8.4
23
|
Verified
8.3
415
|
Verified
8.5
11
|
Verified
8.3
424
|
Verified
9.0
7
|
Verified
8.4
437
|
Verified
7.8
9
|
Verified
7.5
201
9.3
5
Platform
8.5
326
|
Verified
Not enough data
8.7
310
|
Verified
8.1
7
|
Verified
8.9
315
|
Verified
9.2
10
|
Verified
8.3
208
|
Verified
9.0
5
|
Verified
7.8
194
|
Verified
8.1
6
|
Verified
8.9
316
|
Verified
8.3
9
|
Verified
8.0
160
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
8.5
10
|
Verified
8.6
312
|
Verified
7.5
8
|
Verified
8.4
261
|
Verified
6.9
6
|
Verified
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.6
424
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
353
|
Verified
Not enough data
8.8
415
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Logistics
8.7
418
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Feature Not Available
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Selligent by Marigold are categorized as Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Marketing Automation
Unique Categories
Selligent by Marigold has no unique categories
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Marketing and Advertising
12.9%
Retail
9.7%
Internet
9.7%
Photography
6.5%
Hospitality
6.5%
Other
54.8%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Selligent by Marigold has no discussions with answers
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