Compare Klaviyo and Ortto 
Featured Products
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 5000 Contacts
Klaviyo
Star Rating
(1,321)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOrtto
Star Rating
(622)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in its email template builder, receiving high praise for its user-friendly design and extensive functionality. Users appreciate the ability to create visually appealing emails without needing advanced technical skills, making it a go-to choice for many marketing teams.
- Users say Ortto offers a clean and intuitive interface that simplifies customer data management and campaign execution. Reviewers highlight how easy it is to build customer journeys and access insights, which can be particularly beneficial for small businesses looking to streamline their marketing efforts.
- According to verified reviews, Klaviyo's integration capabilities stand out, especially for eCommerce businesses. Users find it incredibly helpful to manage both email and SMS marketing under one platform, which enhances their overall marketing strategy and efficiency.
- Reviewers mention that while Ortto is easy to learn and can integrate well with existing CRM systems, it sometimes lacks the advanced features that larger businesses might require. This can limit its appeal for users looking for more robust marketing automation tools.
- G2 reviewers highlight Klaviyo's strong support for automated email responses, with many users noting that it proactively addresses potential issues before they arise. This level of support can significantly enhance user experience and campaign effectiveness.
- Users report that Ortto's pop-up builder is less versatile compared to Klaviyo's offerings, which may hinder its effectiveness in capturing leads. While Ortto provides basic functionality, Klaviyo's advanced options allow for more creative and targeted engagement strategies.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOrtto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
Klaviyo
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
9.0
967
8.5
561
Ease of Use
8.6
975
8.7
566
Ease of Setup
8.5
623
8.6
313
Ease of Admin
8.9
522
8.8
295
Quality of Support
8.4
921
8.9
527
Has the product been a good partner in doing business?
8.9
526
8.9
286
Product Direction (% positive)
8.9
917
8.9
557
Features by Category
Email Marketing
9.0
562
|
Verified
8.4
398
|
Verified
9.3
549
|
Verified
8.9
383
|
Verified
8.9
504
|
Verified
8.3
377
|
Verified
8.9
487
|
Verified
9.1
344
|
Verified
Online Marketing
7.9
381
|
Verified
7.0
197
|
Verified
8.3
404
|
Verified
7.9
202
|
Verified
8.7
439
|
Verified
8.2
210
|
Verified
8.7
453
8.3
266
|
Verified
8.2
252
7.6
166
|
Verified
Lead Management
8.5
354
8.2
297
|
Verified
8.4
273
7.8
270
|
Verified
9.0
516
|
Verified
8.5
323
|
Verified
7.8
221
7.8
237
|
Verified
8.5
359
|
Verified
8.8
320
|
Verified
8.5
400
|
Verified
8.5
288
|
Verified
8.4
333
|
Verified
8.7
277
|
Verified
8.2
288
|
Verified
8.3
261
|
Verified
Campaign Management
8.7
348
|
Verified
7.9
217
|
Verified
8.0
199
7.6
142
8.1
288
|
Verified
7.5
62
|
Verified
7.6
198
7.1
51
Social
Feature Not Available
6.6
115
7.8
196
7.3
96
|
Verified
7.8
189
7.7
62
7.5
184
7.5
55
7.8
258
|
Verified
7.8
102
|
Verified
Reporting & Analytics
8.5
489
|
Verified
8.2
346
|
Verified
8.3
416
|
Verified
7.5
246
|
Verified
8.4
428
|
Verified
7.1
188
|
Verified
8.4
442
|
Verified
6.8
159
|
Verified
7.6
200
6.1
122
Platform
8.5
334
|
Verified
8.1
199
|
Verified
8.7
322
|
Verified
8.6
151
|
Verified
8.9
318
|
Verified
8.3
209
|
Verified
8.3
208
|
Verified
7.6
42
7.8
194
|
Verified
6.8
112
|
Verified
8.9
322
|
Verified
8.6
219
|
Verified
8.0
160
7.4
93
|
Verified
Agentic AI - Marketing Automation
6.9
26
8.1
14
7.0
25
8.0
14
7.5
25
7.9
14
7.0
23
7.7
14
6.7
25
8.0
14
7.3
25
8.2
14
Integration
8.5
324
|
Verified
8.5
214
|
Verified
8.6
321
|
Verified
8.4
210
|
Verified
8.5
269
|
Verified
7.9
170
|
Verified
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
8.0
81
|
Verified
Feature Not Available
6.9
52
|
Verified
8.4
348
|
Verified
7.7
57
|
Verified
8.8
259
8.6
59
Edit
8.4
359
|
Verified
8.4
63
|
Verified
8.8
422
|
Verified
8.5
82
|
Verified
8.3
334
|
Verified
Feature Not Available
Logistics
8.7
428
|
Verified
8.1
82
|
Verified
7.9
340
|
Verified
7.2
66
|
Verified
8.8
402
|
Verified
7.8
80
|
Verified
8.4
198
7.7
45
Generative AI
7.5
66
6.7
6
7.4
52
8.1
6
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
7.7
27
8.3
68
8.1
31
8.5
96
8.6
36
8.5
91
8.3
28
Intelligence
8.6
105
8.2
36
8.1
73
6.6
20
8.0
68
6.7
22
Platform Basics
Not enough data
7.8
72
Not enough data
7.9
61
Not enough data
8.4
63
Not enough data
7.9
47
Not enough data
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
9.0
24
6.9
14
8.9
25
8.3
14
9.1
24
7.7
13
8.9
22
8.7
10
Campaigns
8.8
24
9.1
9
8.9
22
9.1
13
8.8
24
8.5
10
8.8
25
8.1
13
Integrations
9.1
23
7.3
13
8.1
19
Not enough data
9.1
25
7.5
6
8.5
20
7.8
6
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Customization
Not enough data
8.7
9
8.6
6
8.9
9
7.0
5
8.3
6
6.7
5
8.8
8
Additional Functionality
7.0
5
9.3
9
7.7
5
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.4
18
|
Verified
Not enough data
9.3
22
|
Verified
Not enough data
8.3
17
|
Verified
Not enough data
7.9
21
|
Verified
Campaigns
Not enough data
7.5
21
Not enough data
8.9
17
Not enough data
8.2
19
Not enough data
8.8
16
|
Verified
Not enough data
9.3
25
|
Verified
Not enough data
8.9
23
|
Verified
Engagement
Not enough data
8.4
18
|
Verified
Platform
Not enough data
8.7
23
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
8.1
20
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
7.9
32
|
Verified
8.4
18
8.6
43
|
Verified
8.8
20
8.4
41
|
Verified
8.8
17
8.8
38
|
Verified
7.3
16
Feature Not Available
7.6
15
Feature Not Available
Campaign Activity
8.1
18
8.5
52
|
Verified
8.5
23
8.5
52
|
Verified
8.1
17
8.1
41
|
Verified
7.5
17
8.3
41
|
Verified
8.1
17
8.1
43
|
Verified
8.1
16
8.5
18
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Ortto are categorized as Pop-Up Builder, Email Template Builder, Personalization, Customer Data Platform (CDP), Marketing Analytics, Marketing Automation, and Online Form Builder
Unique Categories
Klaviyo is categorized as SMS Marketing, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Review Management, WhatsApp Marketing, and RCS Business Messaging
Ortto is categorized as Customer Journey Mapping, E-Commerce Data Integration, Lead Scoring, Lead Capture, and Mobile Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.6%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.3%
Other
36.5%
Marketing and Advertising
13.5%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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