Compare Klaviyo and Moosend 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Small-Business (82.6% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Klaviyo
Star Rating
(1,307)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoMoosend
Star Rating
(731)4.7 out of 5
Market Segments
Small-Business (82.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moosend excels in ease of use, with many users appreciating its intuitive interface and features like the drag-and-drop campaign builder. This makes it particularly appealing for small businesses looking for a straightforward email marketing solution.
- Users say Klaviyo stands out for its robust marketing analytics tools, which help businesses track customer behavior and optimize campaigns effectively. Reviewers highlight how this feature has been a game-changer for increasing sales and reaching a larger audience.
- According to verified reviews, Moosend's quality of support is highly rated, with users noting responsive assistance and helpful resources. This can be a significant advantage for businesses that may need extra guidance during their email marketing journey.
- Reviewers mention that Klaviyo offers a more comprehensive template library, with beautiful and attractive designs that enhance the visual appeal of marketing campaigns. Users appreciate the ease of sending campaigns using these templates, which can lead to better engagement.
- G2 reviewers highlight that while both platforms cater well to small businesses, Moosend has a slight edge in implementation speed, with users praising its quick setup process. This can be crucial for businesses that want to start their email marketing efforts without delays.
- Users report that Klaviyo's customer profile organization is a strong feature, allowing for easy management of unique coupon codes and customer data. This level of organization can significantly enhance targeted marketing efforts, making it a valuable tool for businesses focused on personalization.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableMoosend
30 Day Free Trial
Free Trial
Try all of our SMB and Enterprise features for free! No credit card is required.
- Unlimited Emails Campaigns and Sends
- Marketing Automations
- Subscription Forms
Free Trial
Klaviyo
Free Trial is available
Moosend
Free Trial is available
Ratings
Meets Requirements
9.0
953
9.1
554
Ease of Use
8.6
960
9.2
559
Ease of Setup
8.5
608
9.1
316
Ease of Admin
8.9
521
9.1
298
Quality of Support
8.4
908
9.2
513
Has the product been a good partner in doing business?
8.9
525
9.2
287
Product Direction (% positive)
8.9
904
9.1
532
Features by Category
Email Marketing
Not enough data
9.1
396
|
Verified
Not enough data
9.0
413
|
Verified
Not enough data
9.0
337
|
Verified
Not enough data
9.1
408
|
Verified
Not enough data
9.2
400
|
Verified
Not enough data
9.0
391
|
Verified
Not enough data
9.0
330
|
Verified
Not enough data
8.7
252
|
Verified
Not enough data
8.4
223
|
Verified
Reporting & Analytics
Not enough data
8.9
264
|
Verified
Not enough data
9.2
381
|
Verified
Generative AI
Not enough data
8.4
125
Not enough data
8.5
124
Agentic AI - Email Marketing
Not enough data
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.9
6
Integration
Not enough data
9.0
290
|
Verified
Not enough data
8.6
237
|
Verified
Not enough data
8.4
201
Not enough data
8.5
194
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
191
|
Verified
Email Marketing
9.0
556
|
Verified
Not enough data
9.3
543
|
Verified
Not enough data
8.9
501
|
Verified
Not enough data
8.9
482
|
Verified
Not enough data
Online Marketing
7.8
380
|
Verified
Not enough data
8.3
402
|
Verified
Not enough data
8.7
435
|
Verified
Not enough data
8.7
451
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
508
|
Verified
Not enough data
7.8
220
Not enough data
8.5
358
|
Verified
Not enough data
8.5
399
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
188
Not enough data
7.4
183
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
426
|
Verified
Not enough data
8.4
441
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
8.9
317
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
320
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
6.9
24
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.3
31
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
34
Not enough data
8.7
30
Not enough data
8.5
27
Not enough data
Reporting
9.1
32
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Visitor Behavior
Not enough data
8.7
68
|
Verified
Not enough data
8.8
74
|
Verified
Not enough data
8.6
58
|
Verified
Templates
Not enough data
8.8
82
|
Verified
Not enough data
8.8
84
|
Verified
Not enough data
9.0
79
|
Verified
Personalization
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
8.8
19
Not enough data
9.0
55
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
9.3
67
|
Verified
Multichannel
Not enough data
8.8
63
|
Verified
Not enough data
9.4
86
|
Verified
Not enough data
9.2
85
|
Verified
Administration
Not enough data
9.2
88
|
Verified
Not enough data
9.1
89
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.6
79
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
427
|
Verified
8.8
217
|
Verified
Feature Not Available
7.8
107
8.4
348
|
Verified
8.6
184
|
Verified
8.8
259
8.8
124
Edit
8.4
359
|
Verified
8.7
189
|
Verified
8.8
422
|
Verified
9.2
214
|
Verified
8.3
333
|
Verified
8.9
183
|
Verified
Logistics
8.7
428
|
Verified
9.1
193
|
Verified
7.9
340
|
Verified
8.1
177
|
Verified
8.8
402
|
Verified
8.5
160
|
Verified
8.4
198
8.7
103
Generative AI
7.5
65
7.8
50
7.4
51
7.9
50
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Page Customization
Not enough data
9.2
73
|
Verified
Not enough data
8.8
75
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
73
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
9.0
25
Not enough data
8.8
65
|
Verified
Not enough data
8.5
57
|
Verified
Integrations
Not enough data
8.5
57
|
Verified
Not enough data
9.1
67
|
Verified
Not enough data
9.2
63
|
Verified
Generative AI
Not enough data
8.2
31
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Moosend are categorized as Email Template Builder and Personalization
Unique Categories
Moosend is categorized as E-Commerce Personalization, Landing Page Builders, Email Marketing, and Transactional Email
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moosend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.7%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.5%
Marketing and Advertising
17.6%
Information Technology and Services
7.1%
Computer Software
5.1%
Financial Services
4.4%
Health, Wellness and Fitness
3.1%
Other
62.7%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is Moosend used for?
4 Comments
SK
sending emails seamlessly and create custom landing pagesRead more
Will it be possible in the future to have more details about why an email campaign is hitting spam?
2 Comments
CJ
Though spam filters have become increasingly sophisticated and accurate, there are still many factors that can cause an email campaign to end up in the spam...Read more
What is the best way to drive traffic to a site.
2 Comments
ND
Hello Scott,
I am Nicholas from the support team!
You can use our forms builder to build many different types of forms in order to draw your possible...Read more
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