# Klaviyo vs lemlist Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in its **advanced automation features** , allowing users to create targeted campaigns such as abandoned cart emails and product recommendations. This capability is particularly appreciated by those integrating with platforms like Shopify, enhancing their email marketing effectiveness.
- **Users say** that lemlist offers a **user-friendly interface** and is a cost-effective solution for building multi-channel campaigns. Reviewers highlight its ability to seamlessly integrate email, LinkedIn, and phone outreach, making it a versatile tool for outbound sales.
- **According to verified reviews** , Klaviyo's **integration capabilities** are a standout feature, with users praising its compatibility with a wide range of software. This flexibility allows businesses to tailor their marketing strategies effectively, which is a significant advantage for small businesses.
- **Reviewers mention** that lemlist's built-in tools for **improving deliverability** are a major plus, helping users navigate the complexities of email outreach. This feature is particularly beneficial for those looking to enhance their email campaign success rates.
- **G2 reviewers highlight** that while Klaviyo has a slightly lower score in **email deliverability** compared to lemlist, its overall user satisfaction remains high, indicating that users find value in its comprehensive features despite this challenge.
- **Users report** that lemlist's **ease of use** is a significant advantage, with many finding it intuitive and straightforward. This user-friendly approach is appealing for businesses that may not have extensive technical resources to manage complex marketing tools.



| | Klaviyo | lemlist | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,354 | 1,628 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Small-Business (85.8% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $87.00 Per Month | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

### lemlist

Pros:
- Ease of Use (585 reviews)
- Features (370 reviews)

Cons:
- Missing Features (208 reviews)
- Expensive (141 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | lemlist | 
|---|---|---|
  | **Meets Requirements** | 9.0 (988 reviews) | 8.8 (888 reviews) | 
  | **Ease of Use** | 8.6 (997 reviews) | 8.8 (1493 reviews) | 
  | **Ease of Setup** | 8.5 (645 reviews) | 8.7 (786 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 8.6 (299 reviews) | 
  | **Quality of Support** | 8.4 (940 reviews) | 8.9 (824 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 8.8 (293 reviews) | 
  | **Product Direction (% positive)** | 8.9 (936 reviews) | 9.5 (861 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### lemlist

#### Entry-Level Pricing

Plan: Multichannel Expert

Price: Starting at $87.00 Per Month

Description: For scaling businesses

Key Features:
-   Unlimited multichannel follow-ups
- Auto LinkedIn visits, invites, & messages
- WhatsApp Automation Add-on

[Browse all 4 editions](https://www.g2.com/products/lemlist/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | 8.2/10 | 351 |

#### Email Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | Feature Not Available | 
| **Manage Email Lists** | Not enough data | 8.8 (242 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | Feature Not Available | 
| **Building and Personalizing Emails** | Not enough data | 9.0 (252 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.2 (248 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 9.1 (219 reviews) | 
| **Automated Email Responses** | Not enough data | Feature Not Available | 
| **Multi-user Account** | Not enough data | 8.5 (205 reviews) ✓ Verified | 
| **Surveys** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.4 (214 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.6 (239 reviews) ✓ Verified | 

#### Generative AI

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (107 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (103 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (101 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.7 (97 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (105 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (97 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (97 reviews) | 

#### Integration

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (223 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.8 (208 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.7 (206 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 7.8 (208 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.8 (195 reviews) | 
| **E-Commerce Integration** | Not enough data | Feature Not Available | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 679 |
| **lemlist** | N/A | N/A |

#### Email Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (570 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 9.3 (559 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.9 (504 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 9.0 (497 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.7 (439 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.7 (454 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | Not enough data | 

#### Lead Management

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | Not enough data | 
| **Data Quality Management** | 8.4 (273 reviews) | Not enough data | 
| **Segmentation** | 9.0 (524 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | Not enough data | 
| **Lead Nurturing** | 8.5 (359 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.5 (401 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.0 (199 reviews) | Not enough data | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.6 (198 reviews) | Not enough data | 

#### Social

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Social Listening** | Feature Not Available | Not enough data | 
| **Social Sharing** | 7.8 (196 reviews) | Not enough data | 
| **Social Campaigns** | 7.8 (189 reviews) | Not enough data | 
| **Social Media Engagement** | 7.5 (184 reviews) | Not enough data | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Basic Reporting** | 8.5 (496 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | Not enough data | 

#### Platform

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Customization ** | 8.5 (337 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.7 (329 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.9 (325 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (161 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | Not enough data | 
| **Multi-step Planning** | 7.0 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (26 reviews) | Not enough data | 
| **Decision Making** | 7.3 (25 reviews) | Not enough data | 

#### Integration

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **lemlist** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | 7.7/10 | 42 |

#### Lead Facilitation

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 7.9 (37 reviews) | 
| **Lead Qualification** | Not enough data | 8.1 (39 reviews) | 
| **Lead Follow-up** | Not enough data | 8.3 (39 reviews) | 
| **Meeting Scheduling ** | Not enough data | 7.7 (37 reviews) | 

#### Organization

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 7.7 (38 reviews) | 
| **Data Entry** | Not enough data | 8.2 (38 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (37 reviews) | 

#### Performance Analysis

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Coaching ** | Not enough data | 6.7 (36 reviews) | 
| **Peformance Tracking** | Not enough data | 7.7 (37 reviews) | 

#### Sales Analysis

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 6.9 (34 reviews) | 
| **Sales Forecasting ** | Not enough data | 6.7 (34 reviews) | 

#### Generative AI

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (31 reviews) | 
| **AI Text Summarization** | Not enough data | 8.4 (31 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (30 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (29 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (29 reviews) | 
| **Decision Making** | Not enough data | 7.5 (30 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 40 |
| **lemlist** | 8.0/10 | 136 |

#### Diagnosis

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | 7.6 (126 reviews) | 
| **Domains** | 8.6 (30 reviews) | 8.1 (129 reviews) | 
| **Content ** | 8.4 (33 reviews) | 8.0 (127 reviews) | 
| **Policy Compliance** | 8.5 (31 reviews) | 8.3 (128 reviews) | 

#### Tracking

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | 8.3 (125 reviews) | 
| **Placement ** | 7.9 (28 reviews) | 8.2 (125 reviews) | 
| **Open Rate** | 9.0 (35 reviews) | 8.7 (128 reviews) | 
| **Time to Open** | 8.7 (31 reviews) | Feature Not Available | 
| **Alerts** | 8.6 (28 reviews) | 8.3 (126 reviews) | 

#### Reporting

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | 8.6 (131 reviews) | 
| **Domain Reputation** | 8.7 (29 reviews) | 8.5 (128 reviews) | 
| **Brand Reputation** | 8.7 (29 reviews) | 8.2 (125 reviews) | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | 7.9 (123 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | 7.8 (111 reviews) | 
| **Cross-system Integration** | 8.1 (15 reviews) | 7.5 (108 reviews) | 
| **Adaptive Learning** | 8.0 (14 reviews) | 7.5 (107 reviews) | 
| **Proactive Assistance** | 7.3 (14 reviews) | 7.4 (107 reviews) | 
| **Decision Making** | 8.0 (14 reviews) | 7.4 (107 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | 7.6/10 | 771 |

#### Integrated Workflows

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Task Management** | Not enough data | 8.2 (565 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.9 (658 reviews) | 
| **Calls and Voice** | Not enough data | 7.2 (518 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.3 (598 reviews) | 
| **CRM Integration** | Not enough data | 7.9 (530 reviews) | 
| **Calendar** | Not enough data | 7.5 (477 reviews) | 
| **Shared Records** | Not enough data | 7.6 (463 reviews) | 

#### Repeatability and Reportability

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Content Management** | Not enough data | 7.8 (460 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (615 reviews) | 
| **Workflow Performance** | Not enough data | 8.3 (494 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 7.3 (440 reviews) | 
| **Gamification** | Not enough data | 6.8 (429 reviews) | 

#### AI and Automation

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.6 (448 reviews) | 
| **Lead Scoring** | Not enough data | 7.6 (446 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.7 (436 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.1 (428 reviews) | 
| **Machine Learning** | Not enough data | 7.0 (425 reviews) | 

#### Generative AI

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (425 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (291 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (291 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (289 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (280 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (284 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (282 reviews) | 
| **Decision Making** | Not enough data | 7.1 (282 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 501 |
| **lemlist** | N/A | N/A |

#### Templates

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (402 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **lemlist** | N/A | N/A |

#### Text Messaging

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | Not enough data | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | Not enough data | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | Not enough data | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | Not enough data | 
| **MMS Marketing** | 8.5 (107 reviews) | Not enough data | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **Transactional SMS** | 8.7 (55 reviews) | Not enough data | 

#### SMS Platform

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | Not enough data | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Text-to-Landline** | Feature Not Available | Not enough data | 
| **Short Codes** | 8.3 (63 reviews) | Not enough data | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **lemlist** | N/A | N/A |

#### Data Sourcing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | Not enough data | 
| **Expandability** | 8.3 (68 reviews) | Not enough data | 
| **Content Marketing** | 8.5 (96 reviews) | Not enough data | 
| **Multiple Devices** | 8.5 (91 reviews) | Not enough data | 

#### Intelligence

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | Not enough data | 
| **Predictive Modeling** | 8.1 (73 reviews) | Not enough data | 
| **Recommendation Engine** | 8.0 (68 reviews) | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **lemlist** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **lemlist** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (16 reviews) | Not enough data | 

#### Platform Data

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (15 reviews) | Not enough data | 
| **Dashboards** | 8.8 (15 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | Not enough data | 
| **Integrations** | 9.2 (14 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (14 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **lemlist** | N/A | N/A |

#### Collection

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **lemlist** | N/A | N/A |

#### Customization

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **lemlist** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | 7.8/10 | 30 |

#### Agentic AI - Outbound Call Tracking

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (22 reviews) | 

#### Calling

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Record Calls** | Not enough data | 7.7 (27 reviews) | 
| **Generate Location** | Not enough data | 6.8 (28 reviews) | 
| **Call Types** | Not enough data | 7.7 (29 reviews) | 
| **Click-to-Call** | Not enough data | 7.7 (28 reviews) | 
| **Auto Dialer** | Not enough data | 7.7 (28 reviews) | 

#### Contacts

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Personalization** | Not enough data | 8.4 (29 reviews) | 
| **Information Locater** | Not enough data | 8.5 (28 reviews) | 
| **Record Prospect Data** | Not enough data | 8.3 (28 reviews) | 

#### Insights

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Notes** | Not enough data | 8.3 (28 reviews) | 
| **Daily Summary** | Not enough data | 7.7 (28 reviews) | 
| **Automated Voicemails** | Not enough data | 6.9 (28 reviews) | 
| **Automated Emails** | Not enough data | 9.0 (28 reviews) | 
| **Sorts Prospects** | Not enough data | 8.5 (28 reviews) | 
| **Automated Note Taking** | Not enough data | 7.1 (28 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 27 |
| **lemlist** | N/A | N/A |

#### Marketing Operations

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | Not enough data | 
| **Data Collection** | 8.4 (18 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (20 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (17 reviews) | Not enough data | 
| **Spend Management** | 7.3 (16 reviews) | Not enough data | 
| **White Label** | 7.6 (15 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (23 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.1 (17 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (17 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (17 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **lemlist** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | lemlist | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)

**Unique to Klaviyo (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to lemlist (4):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | lemlist | 
|---|---|---|
| **Small-Business** | 82.2% | 85.8% | 
| **Mid-Market** | 16.1% | 13.3% | 
| **Enterprise** | 1.7% | 0.9% | 

### By Industry

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

#### lemlist

- **Computer Software:** 18.0%
- **Information Technology and Services:** 14.9%
- **Marketing and Advertising:** 13.8%
- **Consulting:** 5.4%
- **Staffing and Recruiting:** 4.3%
- **Financial Services:** 3.1%
- **Accounting:** 1.8%
- **Human Resources:** 1.8%
- **Education Management:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 34.0%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1206 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4615 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14773 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1363 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews)

### Alternatives to lemlist

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9662 reviews)
- [Reply](https://www.g2.com/products/reply/reviews) — 4.6/5 stars (1543 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4104 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Snov.io](https://www.g2.com/products/snov-io/reviews) — 4.5/5 stars (493 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12972 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3570 reviews)
- [Saleshandy](https://www.g2.com/products/saleshandy/reviews) — 4.6/5 stars (775 reviews)
- [Mixmax](https://www.g2.com/products/mixmax/reviews) — 4.6/5 stars (1457 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2570 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### lemlist

- Title: [What is lemlist used for?](https://www.g2.com/discussions/what-is-lemlist-used-for) — 2 comments
  > **Top comment:** "lemlist is an email management solution that helps businesses streamline processes related to optimizing sales engagement, sending personalized emails,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-lemlist)