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At a Glance
Market Segments
Mid-Market (45.8% of reviews)
Mid-Market (54.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $139.00 Per Month
Insider
Star Rating
(1,218)4.8 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderVWO Insights - Web
Star Rating
(61)4.2 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in Email Marketing, particularly in Building and Personalizing Emails and Sending Outbound Emails, both rated at 9.7, while VWO Insights - Web does not provide specific ratings in this area, indicating a potential gap in email marketing capabilities.
- Reviewers mention that Insider's Quality of Support is rated at 9.6, significantly higher than VWO Insights - Web's 9.0, suggesting that users may find more responsive and helpful support when using Insider.
- G2 users highlight Insider's superior User Behavior tracking features, particularly in Visitor Behavior Monitoring and Targeting, both rated at 9.5 and 9.6 respectively, while VWO Insights - Web's ratings in similar areas are lower, indicating a more robust offering from Insider.
- Users on G2 report that Insider's Product Analytics capabilities, including Account-Level Analytics and User-Level Analytics, are more comprehensive compared to VWO Insights - Web, which may lack depth in these analytics features.
- Reviewers say that Insider shines in Personalization features, with a rating of 9.8, while VWO Insights - Web does not provide a comparable rating, suggesting that Insider may offer more advanced options for tailoring user experiences.
- Users report that Insider's Integrations are rated at 9.5, indicating a wide range of compatibility with other tools, whereas VWO Insights - Web's integration capabilities are rated lower, which could limit users' ability to connect with their existing systems.
Pricing
Entry-Level Pricing
Insider
No pricing availableVWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Insider
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
9.4
1,094
8.1
54
Ease of Use
9.4
1,101
8.3
54
Ease of Setup
9.0
558
8.8
35
Ease of Admin
9.1
291
9.0
34
Quality of Support
9.6
1,093
9.0
52
Has the product been a good partner in doing business?
9.5
292
8.7
33
Product Direction (% positive)
9.8
1,043
8.4
52
Features by Category
Email Marketing
9.6
502
Not enough data
9.6
481
Not enough data
9.6
484
Not enough data
9.6
425
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
520
Not enough data
9.6
536
Not enough data
9.5
525
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
494
Not enough data
9.5
496
Not enough data
9.6
534
Not enough data
Feature Not Available
Not enough data
9.5
473
Not enough data
9.5
437
Not enough data
9.5
478
Not enough data
9.6
461
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.3
436
Not enough data
9.4
446
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
521
Not enough data
9.4
517
Not enough data
9.4
510
Not enough data
9.4
509
Not enough data
9.2
413
Not enough data
Platform
9.5
517
Not enough data
Feature Not Available
Not enough data
9.6
501
Not enough data
9.5
438
Not enough data
9.4
443
Not enough data
9.5
481
Not enough data
9.4
424
Not enough data
Agentic AI - Marketing Automation
8.6
18
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.4
18
Not enough data
8.4
18
Not enough data
8.4
17
Not enough data
Integration
9.4
492
Not enough data
9.4
489
Not enough data
9.4
453
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.3
17
Not enough data
7.0
11
Not enough data
7.9
35
Not enough data
8.2
39
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
Not enough data
7.8
9
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
6.2
7
|
Verified
A/B Testing
Not enough data
Not enough data
Not enough data
9.0
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
7.0
5
|
Verified
Visitor Information
Not enough data
4.7
5
|
Verified
Not enough data
5.0
5
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Visitor Behavior
9.5
572
Not enough data
9.6
590
Not enough data
9.5
539
Not enough data
Templates
9.5
552
Not enough data
9.5
595
Not enough data
9.6
589
Not enough data
Personalization
9.6
577
Not enough data
9.5
566
Not enough data
9.6
579
Not enough data
9.4
514
Not enough data
9.5
558
Not enough data
9.6
562
Not enough data
9.6
589
Not enough data
9.6
575
Not enough data
Multichannel
9.6
579
Not enough data
9.5
515
Not enough data
9.6
577
Not enough data
Administration
9.6
575
Not enough data
9.4
592
Not enough data
9.5
570
Not enough data
9.4
569
Not enough data
Agentic AI - E-Commerce Personalization
7.8
16
Not enough data
7.7
16
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.7
598
Not enough data
9.6
575
Not enough data
Targeting
9.6
590
Not enough data
9.6
562
Not enough data
Triggered Content
9.5
498
Not enough data
9.5
496
Feature Not Available
9.7
549
Not enough data
Personalized Content
9.6
535
Feature Not Available
9.6
514
Not enough data
9.6
573
Not enough data
Agentic AI - Personalization Engines
8.5
11
Not enough data
8.6
12
Not enough data
8.7
13
Not enough data
8.6
12
Not enough data
8.6
12
Not enough data
8.7
13
Not enough data
Text Messaging
9.6
79
Not enough data
9.4
73
Not enough data
9.5
75
Not enough data
9.4
77
Not enough data
9.4
80
Not enough data
9.4
78
Not enough data
9.5
79
Not enough data
9.4
75
Not enough data
SMS Platform
9.4
80
Not enough data
9.5
80
Not enough data
9.3
74
Not enough data
Feature Not Available
Not enough data
9.3
80
Not enough data
9.3
80
Not enough data
Agentic AI - SMS Marketing
8.6
16
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.5
577
|
Verified
Not enough data
9.5
566
|
Verified
Not enough data
9.6
369
Not enough data
9.5
592
|
Verified
Not enough data
Intelligence
9.4
599
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
561
|
Verified
Not enough data
Platform Basics
9.5
643
|
Verified
Not enough data
9.5
644
|
Verified
Not enough data
Platform Data
9.4
629
|
Verified
Not enough data
9.4
608
|
Verified
Not enough data
9.3
644
|
Verified
Not enough data
9.3
611
Not enough data
Platform Additional Functionality
9.5
616
|
Verified
Not enough data
9.4
611
|
Verified
Not enough data
9.4
599
Not enough data
Agentic AI - Customer Journey Analytics
8.4
30
Not enough data
8.6
30
Not enough data
8.6
29
Not enough data
8.6
28
Not enough data
Search Setup
9.5
53
Not enough data
9.6
54
Not enough data
9.5
53
Not enough data
9.6
51
Not enough data
Product Discovery
9.7
56
Not enough data
9.6
55
Not enough data
9.5
55
Not enough data
9.6
49
Not enough data
9.7
53
Not enough data
Integration
9.6
57
Not enough data
9.7
51
Not enough data
9.6
53
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
47
Not enough data
9.5
48
Not enough data
9.4
45
Not enough data
9.5
46
Not enough data
9.5
44
Not enough data
9.2
45
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
45
Not enough data
9.4
44
Not enough data
9.4
42
Not enough data
9.3
43
Not enough data
Conversational AI - Conversational Commerce Platforms
7.8
12
Not enough data
8.5
11
Not enough data
7.8
12
Not enough data
6.8
11
Not enough data
7.7
11
Not enough data
Platform integration - Conversational Commerce Platforms
8.3
13
Not enough data
7.8
13
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.1
12
Not enough data
8.5
11
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.6
16
Not enough data
7.7
14
Not enough data
7.4
15
Not enough data
7.5
18
Not enough data
8.3
15
Reporting
Not enough data
7.2
23
Not enough data
7.0
17
Not enough data
7.6
14
Not enough data
7.4
18
Agentic AI - Personalization
8.6
26
Not enough data
8.5
25
Not enough data
8.4
25
Not enough data
8.3
25
Not enough data
8.5
25
Not enough data
8.4
26
Not enough data
Analysis
9.3
615
Not enough data
9.4
678
Not enough data
9.3
544
|
Verified
Not enough data
9.4
587
|
Verified
Not enough data
Campaigns
9.4
568
|
Verified
Not enough data
9.7
681
|
Verified
Not enough data
9.4
476
Not enough data
9.2
474
Not enough data
9.6
555
|
Verified
Not enough data
9.6
640
|
Verified
Not enough data
Engagement
9.6
612
Not enough data
Platform
9.6
660
Not enough data
9.4
611
|
Verified
Not enough data
9.5
533
Not enough data
Agentic AI - Mobile Marketing
8.8
22
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.8
22
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider and VWO Insights - Web are categorized as Personalization Engines
Unique Categories
VWO Insights - Web is categorized as Product Analytics, Session Replay, User Research, Heatmap Tools, Enterprise Feedback Management, Digital Analytics, Survey, Digital Experience Monitoring (DEM), Marketing Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.8%
Marketing and Advertising
3.7%
Financial Services
3.7%
Other
52.5%
Marketing and Advertising
20.0%
Internet
8.3%
Retail
6.7%
Information Technology and Services
6.7%
Computer Software
5.0%
Other
53.3%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
VWO Insights - Web has no discussions with answers
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