1. [Home](https://www.g2.com/) 2. ... 3. [Product Analytics Software](https://www.g2.com/categories/product-analytics) 4. [VWO Insights - Web Discussions](https://www.g2.com/products/vwo-insights-web/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_433151dd5a0437505aed22acb25c4354/vwo-insights-web.png "Product Avatar Image") ](/products/vwo-insights-web/reviews) [ VWO Insights - Web ](/products/vwo-insights-web/reviews) (62)4.2/5 Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ Show More * * * ### 47.0 Nps Score Already have VWO Insights - Web? ### All VWO Insights - Web Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is VWO Insights used for? ](/discussions/what-is-vwo-insights-used-for) What is VWO Insights used for? [ Heatmap Tools ](https://www.g2.com/tags/heatmap-tools)[ Personalization Engines ](https://www.g2.com/tags/personalization-engines)[ Session Replay Software ](https://www.g2.com/tags/session-replay-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+VWO+Insights+-+Web+questions+and+get+answers+from+expert+users+in+our+VWO+Insights+-+Web+Discussions+section.&title=VWO+Insights+-+Web+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fvwo-insights-web%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=VWO+Insights+-+Web+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fvwo-insights-web%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fvwo-insights-web%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=VWO+Insights+-+Web+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fvwo-insights-web%2Fdiscuss%0aAsk+VWO+Insights+-+Web+questions+and+get+answers+from+expert+users+in+our+VWO+Insights+-+Web+Discussions+section.) 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