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At a Glance
Market Segments
Mid-Market (45.8% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider
Star Rating
(1,218)4.8 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderKlaviyo
Star Rating
(1,127)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klaviyo excels in its email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 9.0, but Insider outshines it with a score of 9.6, indicating a more robust feature set for customization and personalization options.
- Reviewers mention that while Klaviyo has a solid score of 8.9 for "Automated Email Responses," Insider's score of 9.6 highlights its superior automation features, making it a better choice for businesses looking to enhance their email engagement strategies.
- G2 users note that Klaviyo's "Quality of Support" is rated at 8.4, which is commendable, but Insider's impressive score of 9.6 suggests that users experience more responsive and effective customer service, a critical factor for ongoing support.
- Users on G2 highlight that Klaviyo's "Ease of Use" score of 8.7 is good, but Insider's 9.4 indicates a more intuitive interface, making it easier for teams to adopt and utilize the software without extensive training.
- Reviewers mention that Klaviyo's "Dynamic Segmentation" feature scores 9.2, which is strong, but Insider's 9.5 shows a more advanced capability in segmenting audiences effectively, allowing for more targeted marketing efforts.
- Users say that while Klaviyo's "Performance and Reliability" score of 8.9 is satisfactory, Insider's 9.5 reflects a more dependable platform, crucial for businesses that rely on consistent marketing performance.
Pricing
Entry-Level Pricing
Insider
No pricing availableKlaviyo
No pricing availableFree Trial
Insider
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
9.4
1,094
9.1
860
Ease of Use
9.4
1,101
8.7
864
Ease of Setup
9.0
558
8.5
517
Ease of Admin
9.1
291
8.9
477
Quality of Support
9.6
1,093
8.4
822
Has the product been a good partner in doing business?
9.5
292
9.0
480
Product Direction (% positive)
9.8
1,043
9.0
808
Features by Category
Email Marketing
9.6
502
9.0
510
|
Verified
9.6
481
9.2
502
|
Verified
9.6
484
8.9
490
|
Verified
9.6
425
8.9
450
|
Verified
Online Marketing
Feature Not Available
7.8
369
|
Verified
9.6
520
8.3
395
|
Verified
9.6
536
8.7
421
|
Verified
9.5
525
8.6
439
Feature Not Available
8.2
247
Lead Management
9.5
494
8.5
340
9.5
496
8.4
269
9.6
534
9.0
457
|
Verified
Feature Not Available
7.8
216
9.5
473
8.5
347
|
Verified
9.5
437
8.5
391
|
Verified
9.5
478
8.4
330
|
Verified
9.6
461
8.2
280
|
Verified
Campaign Management
Feature Not Available
8.7
344
|
Verified
Feature Not Available
8.0
196
Feature Not Available
8.1
287
|
Verified
Feature Not Available
7.6
196
Social
Feature Not Available
Feature Not Available
9.3
436
7.8
193
9.4
446
7.8
187
Feature Not Available
7.4
182
Feature Not Available
7.8
258
|
Verified
Reporting & Analytics
9.5
521
8.5
463
|
Verified
9.4
517
8.3
413
|
Verified
9.4
510
8.3
423
|
Verified
9.4
509
8.4
434
|
Verified
9.2
413
7.5
199
Platform
9.5
517
8.5
321
|
Verified
Feature Not Available
8.7
301
|
Verified
9.6
501
8.9
311
|
Verified
9.5
438
8.3
205
|
Verified
9.4
443
7.8
192
|
Verified
9.5
481
8.9
313
|
Verified
9.4
424
8.0
158
Agentic AI - Marketing Automation
8.6
18
6.8
24
8.6
18
6.9
24
8.6
18
7.3
23
8.4
18
7.1
23
8.4
18
7.0
24
8.4
17
7.5
25
Integration
9.4
492
8.4
314
|
Verified
9.4
489
8.5
307
|
Verified
9.4
453
8.4
258
|
Verified
Messenger
Not enough data
7.2
12
Not enough data
6.1
12
Not enough data
6.0
12
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.1
12
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Tracking
Not enough data
8.2
26
Not enough data
7.8
27
Not enough data
8.8
29
Not enough data
8.6
28
Not enough data
8.5
27
Reporting
Not enough data
9.0
28
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.0
14
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Visitor Behavior
9.5
572
Not enough data
9.6
590
Not enough data
9.5
539
Not enough data
Templates
9.5
552
Not enough data
9.5
595
Not enough data
9.6
589
Not enough data
Personalization
9.6
577
Not enough data
9.5
566
Not enough data
9.6
579
Not enough data
9.4
514
Not enough data
9.5
558
Not enough data
9.6
562
Not enough data
9.6
589
Not enough data
9.6
575
Not enough data
Multichannel
9.6
579
Not enough data
9.5
515
Not enough data
9.6
577
Not enough data
Administration
9.6
575
Not enough data
9.4
592
Not enough data
9.5
570
Not enough data
9.4
569
Not enough data
Agentic AI - E-Commerce Personalization
7.8
16
Not enough data
7.7
16
Not enough data
Segmentation
9.7
598
Not enough data
9.6
575
Not enough data
Targeting
9.6
590
Not enough data
9.6
562
Not enough data
Triggered Content
9.5
498
Not enough data
9.5
496
Not enough data
9.7
549
Not enough data
Personalized Content
9.6
535
Not enough data
9.6
514
Not enough data
9.6
573
Not enough data
Agentic AI - Personalization Engines
8.5
11
Not enough data
8.6
12
Not enough data
8.7
13
Not enough data
8.6
12
Not enough data
8.6
12
Not enough data
8.7
13
Not enough data
Templates
Not enough data
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
256
Edit
Not enough data
8.4
352
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Logistics
Not enough data
8.7
418
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.3
50
Agentic AI - Email Template Builder
Not enough data
6.2
18
Not enough data
6.9
18
Text Messaging
9.6
79
8.6
136
9.4
73
8.0
100
9.5
75
8.8
133
|
Verified
9.4
77
8.3
116
|
Verified
9.4
80
8.7
125
|
Verified
9.4
78
8.5
107
9.5
79
8.8
130
|
Verified
9.4
75
8.6
53
SMS Platform
9.4
80
8.6
135
|
Verified
9.5
80
8.9
133
|
Verified
9.3
74
Feature Not Available
Feature Not Available
Feature Not Available
9.3
80
8.2
62
9.3
80
8.8
112
|
Verified
Agentic AI - SMS Marketing
8.6
16
6.8
11
8.5
16
6.7
10
8.5
16
6.8
10
8.5
16
6.7
10
8.5
17
6.8
10
8.3
17
7.0
10
Data Sourcing
9.5
577
|
Verified
8.4
75
9.5
566
|
Verified
8.2
66
9.6
369
8.5
95
9.5
592
|
Verified
8.5
90
Intelligence
9.4
599
|
Verified
8.6
103
9.5
570
|
Verified
8.1
72
9.6
561
|
Verified
8.0
67
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
8.9
20
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
21
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.8
20
Not enough data
8.4
19
Generative AI
Not enough data
7.4
19
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.2
9
Platform Basics
9.5
643
|
Verified
9.2
14
9.5
644
|
Verified
8.8
14
Platform Data
9.4
629
|
Verified
8.3
14
9.4
608
|
Verified
8.2
14
9.3
644
|
Verified
8.7
14
9.3
611
8.3
13
Platform Additional Functionality
9.5
616
|
Verified
8.2
14
9.4
611
|
Verified
9.1
13
9.4
599
8.3
14
Agentic AI - Customer Journey Analytics
8.4
30
6.0
5
8.6
30
7.0
5
8.6
29
6.3
5
8.6
28
6.3
5
Search Setup
9.5
53
Not enough data
9.6
54
Not enough data
9.5
53
Not enough data
9.6
51
Not enough data
Product Discovery
9.7
56
Not enough data
9.6
55
Not enough data
9.5
55
Not enough data
9.6
49
Not enough data
9.7
53
Not enough data
Integration
9.6
57
Not enough data
9.7
51
Not enough data
9.6
53
Not enough data
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.7
6
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.3
5
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.3
5
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
47
Not enough data
9.5
48
Not enough data
9.4
45
Not enough data
9.5
46
Not enough data
9.5
44
Not enough data
9.2
45
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
45
Not enough data
9.4
44
Not enough data
9.4
42
Not enough data
9.3
43
Not enough data
Conversational AI - Conversational Commerce Platforms
7.8
12
Not enough data
8.5
11
Not enough data
7.8
12
Not enough data
6.8
11
Not enough data
7.7
11
Not enough data
Platform integration - Conversational Commerce Platforms
8.3
13
Not enough data
7.8
13
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
8.1
12
Not enough data
8.5
11
Not enough data
Agentic AI - Personalization
8.6
26
6.9
14
8.5
25
7.0
14
8.4
25
6.7
14
8.3
25
6.8
14
8.5
25
6.3
14
8.4
26
7.0
14
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.3
615
Not enough data
9.4
678
Not enough data
9.3
544
|
Verified
Not enough data
9.4
587
|
Verified
Not enough data
Campaigns
9.4
568
|
Verified
Not enough data
9.7
681
|
Verified
Not enough data
9.4
476
Not enough data
9.2
474
Not enough data
9.6
555
|
Verified
Not enough data
9.6
640
|
Verified
Not enough data
Engagement
9.6
612
Not enough data
Platform
9.6
660
Not enough data
9.4
611
|
Verified
Not enough data
9.5
533
Not enough data
Agentic AI - Mobile Marketing
8.8
22
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
8.8
22
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.2
16
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.2
17
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.6
7
Categories
Categories
Shared Categories
Insider and Klaviyo are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Mobile Marketing, and Conversational Commerce Platforms
Klaviyo is categorized as Pop-Up Builder, Email Template Builder, Email Deliverability, Conversational Marketing, Marketing Analytics, Review Management, Online Form Builder, and RCS Business Messaging
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.8%
Marketing and Advertising
3.7%
Financial Services
3.7%
Other
52.5%
Retail
19.2%
Marketing and Advertising
12.7%
Apparel & Fashion
12.7%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.5%
Other
35.9%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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