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At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Small-Business (40.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider One
Star Rating
(1,235)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneNetmera
Star Rating
(45)4.3 out of 5
Market Segments
Small-Business (40.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in email marketing with a stellar rating of 9.7 for building and personalizing emails, while Netmera received a perfect score of 10.0 in the same category, indicating that it may offer more advanced features or flexibility in email customization.
- Reviewers mention that Insider's ease of use and setup are significantly higher, with scores of 9.5 and 9.1 respectively, compared to Netmera's 8.2 and 7.1. This suggests that Insider may be more user-friendly for new users or those with less technical expertise.
- G2 users highlight that Insider's quality of support is rated at 9.6, which is notably higher than Netmera's 8.3. This indicates that users may find more reliable assistance and resources when using Insider.
- Users on G2 report that Insider's campaign automation features, particularly in triggered notifications, scored 9.0, while Netmera's similar features lagged behind, suggesting that Insider may provide a more robust automation experience.
- Reviewers mention that while both platforms offer strong analytics capabilities, Insider's campaign analysis and custom dashboards received higher ratings (9.5) compared to Netmera's lower scores (7.8), indicating a more comprehensive data analysis experience with Insider.
- Users say that Insider's integration capabilities, particularly with e-commerce platforms, scored 9.6, while Netmera's integration APIs received a lower score of 7.7, suggesting that Insider may offer a more seamless experience for businesses looking to connect their marketing tools with e-commerce solutions.
Pricing
Entry-Level Pricing
Insider One
No pricing availableNetmera
Startup
Contact Us
Suitable for apps with up to 10K MAUs
- Engagement Campaigns
- Omnichannel Journeys
- Automated Segmentation
Free Trial
Insider One
Free Trial is available
Netmera
Free Trial is available
Ratings
Meets Requirements
9.4
1,112
8.6
36
Ease of Use
9.4
1,120
8.5
36
Ease of Setup
9.0
577
7.9
26
Ease of Admin
9.1
300
8.7
22
Quality of Support
9.6
1,111
8.7
36
Has the product been a good partner in doing business?
9.5
301
9.2
21
Product Direction (% positive)
9.8
1,062
9.1
37
Features by Category
Email Marketing
9.6
508
8.5
11
9.6
487
8.6
11
9.6
490
8.6
12
9.6
432
7.3
10
Online Marketing
Feature Not Available
8.0
11
9.6
526
8.3
12
9.6
541
8.2
13
9.5
531
7.8
12
Feature Not Available
Feature Not Available
Lead Management
9.5
500
8.3
11
9.5
499
8.3
12
9.6
540
8.8
13
Feature Not Available
Feature Not Available
9.5
479
8.5
11
9.5
444
8.6
12
9.5
483
Feature Not Available
9.5
466
8.2
12
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
439
Feature Not Available
9.4
450
6.9
12
Feature Not Available
6.5
12
Feature Not Available
6.7
12
Reporting & Analytics
9.5
526
8.2
14
9.4
523
7.9
12
9.4
517
Feature Not Available
9.4
515
8.6
11
9.1
419
Feature Not Available
Platform
9.5
522
8.1
14
9.5
276
8.6
13
9.6
505
9.4
14
9.5
443
8.7
13
9.4
449
8.2
13
9.5
488
8.3
14
9.4
429
Feature Not Available
Agentic AI - Marketing Automation
8.9
23
7.0
5
8.8
23
6.7
5
8.9
23
7.7
5
8.8
23
7.7
5
8.8
23
7.0
5
8.8
22
Not enough data
Integration
9.4
498
8.3
15
9.3
495
7.5
16
9.4
459
7.7
14
Administration
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.7
5
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
Not enough data
Visitor Behavior
9.5
577
Not enough data
9.6
594
Not enough data
9.5
542
Not enough data
Templates
9.5
557
Not enough data
9.5
600
Not enough data
9.6
594
Not enough data
Personalization
9.6
582
Not enough data
9.5
570
Not enough data
9.6
583
Not enough data
9.4
518
Not enough data
9.5
563
Not enough data
9.6
565
Not enough data
9.6
592
Not enough data
9.6
578
Not enough data
Multichannel
9.6
584
Not enough data
9.5
519
Not enough data
9.6
583
Not enough data
Administration
9.6
579
Not enough data
9.4
596
Not enough data
9.5
574
Not enough data
9.4
574
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Campaigns
Not enough data
7.7
19
Not enough data
9.1
20
Not enough data
7.8
19
Not enough data
8.3
20
Not enough data
9.0
21
Analytics
Not enough data
8.1
20
Not enough data
7.9
19
Optimization
Not enough data
7.3
20
Not enough data
7.7
20
Not enough data
7.7
20
Not enough data
7.8
21
Agentic AI - Push Notification
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.9
8
Segmentation
9.7
600
Not enough data
9.6
578
Not enough data
Targeting
9.6
592
Not enough data
9.6
563
Not enough data
Triggered Content
9.5
501
Not enough data
9.5
498
Not enough data
9.7
552
Not enough data
Personalized Content
9.6
538
Not enough data
9.6
516
Not enough data
9.6
576
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Data Sourcing
9.5
582
|
Verified
Not enough data
9.5
570
|
Verified
Not enough data
9.6
377
Not enough data
9.5
598
|
Verified
Not enough data
Intelligence
9.4
605
|
Verified
Not enough data
9.4
575
|
Verified
Not enough data
9.6
566
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.5
649
|
Verified
Not enough data
9.5
650
|
Verified
Not enough data
Platform Data
9.4
635
|
Verified
Not enough data
9.4
614
|
Verified
Not enough data
9.3
650
|
Verified
Not enough data
9.3
616
Not enough data
Platform Additional Functionality
9.5
620
|
Verified
Not enough data
9.4
615
|
Verified
Not enough data
9.4
603
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
50
Not enough data
9.4
46
Not enough data
9.5
48
Not enough data
9.5
46
Not enough data
9.2
47
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
47
Not enough data
9.5
46
Not enough data
9.4
44
Not enough data
9.3
45
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.7
30
Not enough data
8.7
31
Not enough data
Analysis
9.3
621
8.0
21
9.4
689
8.3
21
9.3
554
|
Verified
7.7
21
9.4
597
|
Verified
Feature Not Available
Campaigns
9.4
577
|
Verified
7.9
21
9.7
692
|
Verified
9.3
23
9.4
482
8.3
21
9.2
481
Feature Not Available
9.6
564
|
Verified
7.8
19
9.6
651
|
Verified
8.3
23
Engagement
9.6
622
8.1
18
Platform
9.6
670
8.7
20
9.4
621
|
Verified
Feature Not Available
9.5
544
8.3
21
Agentic AI - Mobile Marketing
9.0
29
7.1
11
9.0
28
7.7
11
8.9
28
7.0
11
9.0
28
7.3
11
9.0
28
7.2
10
9.0
29
7.5
10
Categories
Categories
Shared Categories
Insider One and Netmera are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Netmera is categorized as Location-Based Marketing, Push Notification, Customer Journey Mapping, and Pop-Up Builder
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Netmera
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.4%
Cosmetics
3.9%
Marketing and Advertising
3.6%
Financial Services
3.6%
Other
52.2%
Financial Services
25.0%
Telecommunications
13.6%
Banking
6.8%
Automotive
6.8%
Marketing and Advertising
4.5%
Other
43.2%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Netmera has no discussions with answers
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