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Compare Insider One and Netmera 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (40.9% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider One
Star Rating
(1,288)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneNetmera
Star Rating
(45)4.3 out of 5
Market Segments
Small-Business (40.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Netmera. Users appreciate the platform's robust features, such as the ability to create tailored customer journeys and effective segmentation strategies, which enhance engagement and conversion rates.
- Users say that Insider One's implementation process is notably quick and efficient, with many highlighting the intuitive onboarding wizard and the responsive technical support. In contrast, while Netmera also offers easy integration, some users feel it lacks the depth of features that Insider One provides for complex marketing needs.
- Reviewers mention that Insider One shines in its personalization capabilities, allowing businesses to treat different customer segments uniquely. For instance, users have praised the platform for enabling targeted merchandising strategies that cater to various customer preferences, enhancing the overall shopping experience.
- According to verified reviews, Insider One's quality of support is highly rated, with users noting the proactive assistance and ongoing guidance from account managers. This level of support seems to surpass that of Netmera, where users have reported satisfactory but less comprehensive support experiences.
- Users highlight that Insider One offers superior analytics and reporting features, which help businesses track campaign performance effectively. This is particularly beneficial for users looking to optimize their marketing strategies based on data-driven insights, a feature that some Netmera users feel could be more robust.
- G2 reviewers indicate that while Netmera is user-friendly and suitable for small businesses, it may not meet the advanced needs of mid-market companies as effectively as Insider One. Users appreciate Netmera's straightforward interface but express a desire for more powerful tools to handle complex marketing tasks.
Pricing
Entry-Level Pricing
Insider One
No pricing availableNetmera
Startup
Contact Us
Suitable for apps with up to 10K MAUs
- Engagement Campaigns
- Omnichannel Journeys
- Automated Segmentation
Free Trial
Insider One
Free Trial is available
Netmera
Free Trial is available
Ratings
Meets Requirements
9.4
1,158
8.6
36
Ease of Use
9.4
1,171
8.5
36
Ease of Setup
9.0
623
7.9
26
Ease of Admin
9.1
323
8.7
22
Quality of Support
9.6
1,157
8.7
36
Has the product been a good partner in doing business?
9.5
325
9.2
21
Product Direction (% positive)
9.7
1,110
9.1
37
Features by Category
Email Marketing
9.6
511
8.5
11
9.6
490
8.6
11
9.6
493
8.6
12
9.6
434
7.3
10
Online Marketing
Feature Not Available
8.0
11
9.6
530
8.3
12
9.6
545
8.2
13
9.5
534
7.8
12
Feature Not Available
Feature Not Available
Lead Management
9.5
504
8.3
11
9.5
502
8.3
12
9.6
549
8.8
13
Feature Not Available
Feature Not Available
9.5
481
8.5
11
9.5
446
8.6
12
9.5
485
Feature Not Available
9.6
469
8.2
12
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
440
Feature Not Available
9.4
451
6.9
12
Feature Not Available
6.5
12
Feature Not Available
6.7
12
Reporting & Analytics
9.4
531
8.2
14
9.4
526
7.9
12
9.4
520
Feature Not Available
9.4
517
8.6
11
9.1
420
Feature Not Available
Platform
9.5
528
8.1
14
9.5
278
8.6
13
9.6
506
9.4
14
9.5
443
8.7
13
9.4
448
8.2
13
9.5
489
8.3
14
9.4
429
Feature Not Available
Agentic AI - Marketing Automation
8.9
24
7.0
5
8.8
24
6.7
5
8.9
24
7.7
5
8.8
24
7.7
5
8.8
24
7.0
5
8.8
23
Not enough data
Integration
9.4
498
8.3
15
9.4
498
7.5
16
9.4
459
7.7
14
Administration
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.7
5
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
Not enough data
Visitor Behavior
9.5
580
Not enough data
9.6
599
Not enough data
9.5
543
Not enough data
Templates
9.5
559
Not enough data
9.5
603
Not enough data
9.6
596
Not enough data
Personalization
9.6
588
Not enough data
9.5
575
Not enough data
9.6
585
Not enough data
9.4
519
Not enough data
9.5
569
Not enough data
9.6
571
Not enough data
9.6
596
Not enough data
9.6
584
Not enough data
Multichannel
9.6
588
Not enough data
9.5
524
Not enough data
9.6
586
Not enough data
Administration
9.6
580
Not enough data
9.4
599
Not enough data
9.5
575
Not enough data
9.4
577
Not enough data
Agentic AI - E-Commerce Personalization
8.2
19
Not enough data
8.1
19
Not enough data
Campaigns
Not enough data
7.7
19
Not enough data
9.1
20
Not enough data
7.8
19
Not enough data
8.3
20
Not enough data
9.0
21
Analytics
Not enough data
8.1
20
Not enough data
7.9
19
Optimization
Not enough data
7.3
20
Not enough data
7.7
20
Not enough data
7.7
20
Not enough data
7.8
21
Agentic AI - Push Notification
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.9
8
Segmentation
9.7
601
Not enough data
9.6
581
Not enough data
Targeting
9.6
594
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
539
Not enough data
9.6
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.7
13
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
8.8
14
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
Text Messaging
9.6
84
Not enough data
9.4
78
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
85
Not enough data
9.4
80
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.8
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
8.6
21
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.4
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.5
654
|
Verified
Not enough data
9.5
653
|
Verified
Not enough data
Platform Data
9.4
637
|
Verified
Not enough data
9.4
615
|
Verified
Not enough data
9.3
650
|
Verified
Not enough data
9.3
617
Not enough data
Platform Additional Functionality
9.5
621
|
Verified
Not enough data
9.5
616
|
Verified
Not enough data
9.4
604
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.5
34
Not enough data
8.6
33
Not enough data
8.6
32
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
32
Not enough data
8.7
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.7
31
Not enough data
8.6
32
Not enough data
Analysis
9.3
624
8.0
21
9.4
696
8.3
21
9.3
557
|
Verified
7.7
21
9.4
602
|
Verified
Feature Not Available
Campaigns
9.4
580
|
Verified
7.9
21
9.7
699
|
Verified
9.3
23
9.4
486
8.3
21
9.2
486
Feature Not Available
9.6
573
|
Verified
7.8
19
9.6
659
|
Verified
8.3
23
Engagement
9.6
627
8.1
18
Platform
9.6
675
8.7
20
9.4
626
|
Verified
Feature Not Available
9.5
547
8.3
21
Agentic AI - Mobile Marketing
9.0
31
7.1
11
9.0
30
7.7
11
8.9
30
7.0
11
9.0
29
7.3
11
9.0
29
7.2
10
9.0
30
7.5
10
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and Netmera are categorized as WhatsApp Marketing, SMS Marketing, Personalization Engines, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, E-Commerce Search, Personalization, E-Commerce Personalization, and Bot Platforms
Netmera is categorized as Customer Journey Mapping, Push Notification, Location-Based Marketing, and Marketing Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Netmera
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.9%
Apparel & Fashion
10.1%
Cosmetics
4.0%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.7%
Financial Services
25.0%
Telecommunications
13.6%
Banking
6.8%
Automotive
6.8%
Marketing and Advertising
4.5%
Other
43.2%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Netmera has no discussions with answers
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