Compare AdRoll ABM (Formerly RollWorks) and Influ2 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Mid-Market (64.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Influ2
Star Rating
(155)4.6 out of 5
Market Segments
Mid-Market (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in its user support, with many users praising the assistance provided during the onboarding process. Reviewers highlighted the helpfulness of account managers and the informative integration sessions, which contributed to a smooth setup experience.
- Users say that Influ2 stands out for its contact-level targeting and actionable engagement signals, which help sales teams prioritize follow-ups effectively. This feature has been noted as a game-changer for bridging the gap between marketing and sales, providing clear visibility into engagement.
- According to verified reviews, AdRoll ABM is recognized for its intuitive platform that simplifies campaign management. Users appreciate the visibility it offers into campaign performance, making it easier to adjust strategies based on what works best.
- Reviewers mention that Influ2's setup process is remarkably seamless, with many users finding the platform's design and user flow to be intuitive. This ease of use has been a significant factor in its positive reception among new users.
- G2 reviewers report that while AdRoll ABM has a solid performance in account-based advertising, Influ2 slightly edges it out in terms of overall user satisfaction, as reflected in their higher star ratings and positive feedback regarding its targeting capabilities.
- Users say that both platforms offer valuable features, but AdRoll ABM's dashboarding capabilities in Salesforce integration have been particularly praised for helping users see immediate ROI, showcasing its effectiveness in delivering actionable insights.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableInflu2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableInflu2
No trial information availableRatings
Meets Requirements
8.4
505
9.0
126
Ease of Use
8.4
510
8.9
131
Ease of Setup
8.3
335
8.9
81
Ease of Admin
8.6
259
9.2
54
Quality of Support
8.9
485
9.8
125
Has the product been a good partner in doing business?
8.9
264
9.7
53
Product Direction (% positive)
8.6
470
9.6
126
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
8.7
49
Platform Interoperability
7.4
75
Feature Not Available
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
8.9
55
7.9
168
Feature Not Available
8.3
167
Feature Not Available
7.6
138
Feature Not Available
8.3
148
8.9
49
8.5
127
9.1
42
8.2
111
8.6
38
7.8
113
8.5
41
8.2
146
8.2
39
7.7
137
Feature Not Available
7.8
112
Feature Not Available
Feature Not Available
7.6
31
7.5
97
Feature Not Available
Targeting
8.6
183
9.5
55
8.9
179
8.9
47
8.2
148
8.3
38
8.0
129
Feature Not Available
Platform
8.3
142
8.8
44
7.6
142
8.7
47
8.7
163
9.1
51
8.6
167
9.0
52
8.3
135
8.4
43
7.9
137
Feature Not Available
8.1
126
8.4
42
Feature Not Available
Feature Not Available
7.9
126
9.0
43
Lead Intelligence
8.2
87
|
Verified
Feature Not Available
8.6
93
8.8
11
7.8
75
9.0
10
Lead Management
8.3
101
8.5
10
7.5
79
Feature Not Available
8.2
99
8.8
10
Marketing Campaigns
8.0
90
8.9
9
7.5
76
8.0
10
7.7
82
Feature Not Available
7.8
74
|
Verified
Feature Not Available
7.9
85
8.5
10
Campaign Execution
7.3
62
Feature Not Available
8.3
89
9.1
11
8.4
82
8.0
10
7.4
64
7.1
8
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
8.6
69
Platform Data
8.3
214
8.9
75
7.6
197
8.4
17
Platform Additional Functionality
Feature Not Available
8.4
62
8.1
206
9.1
74
Agentic AI - Account-Based Advertising
6.4
22
5.7
12
6.4
22
6.5
12
6.7
22
7.2
12
6.9
21
5.6
12
6.1
22
5.3
12
6.6
24
6.0
13
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.9
55
7.9
168
Feature Not Available
8.3
167
Feature Not Available
7.6
138
Feature Not Available
8.3
148
8.9
49
8.5
127
9.1
42
8.2
111
8.6
38
7.8
113
8.5
41
8.2
146
8.2
39
7.7
137
Feature Not Available
7.8
112
Feature Not Available
Feature Not Available
7.6
31
7.5
97
Feature Not Available
Targeting
8.6
183
9.5
55
8.9
179
8.9
47
8.2
148
8.3
38
8.0
129
Feature Not Available
Platform
8.3
142
8.8
44
7.6
142
8.7
47
8.7
163
9.1
51
8.6
167
9.0
52
8.3
135
8.4
43
7.9
137
Feature Not Available
8.1
126
8.4
42
Feature Not Available
Feature Not Available
7.9
126
9.0
43
Platform Interoperability
7.3(won by default)
25
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3
48
8.7(won by 1.4)
41
Campaign Management
8.3
178
8.9(won by 0.6)
55
7.9(won by default)
168
Feature Not Available
8.3(won by default)
167
Feature Not Available
7.6(won by default)
138
Feature Not Available
8.3
148
8.9(won by 0.6)
49
8.5
127
9.1(won by 0.6)
42
8.2
111
8.6(won by 0.4)
38
7.8
113
8.5(won by 0.7)
41
8.2(tied score)
146
8.2(tied score)
39
7.7(won by default)
137
Feature Not Available
7.8(won by default)
112
Feature Not Available
Feature Not Available
7.6(won by default)
31
7.5(won by default)
97
Feature Not Available
Targeting
8.6
183
9.5(won by 0.9)
55
8.9(tied score)
179
8.9(tied score)
47
8.2
148
8.3(won by 0.1)
38
8.0(won by default)
129
Feature Not Available
Platform
8.3
142
8.8(won by 0.5)
44
7.6
142
8.7(won by 1.1)
47
8.7
163
9.1(won by 0.4)
51
8.6
167
9.0(won by 0.4)
52
8.3
135
8.4(won by 0.1)
43
7.9(won by default)
137
Feature Not Available
8.1
126
8.4(won by 0.3)
42
Feature Not Available
Feature Not Available
7.9
126
9.0(won by 1.1)
43
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
8.9
55
7.9
168
Feature Not Available
8.3
167
Feature Not Available
7.6
138
Feature Not Available
8.3
148
8.9
49
8.5
127
9.1
42
8.2
111
8.6
38
7.8
113
8.5
41
8.2
146
8.2
39
7.7
137
Feature Not Available
7.8
112
Feature Not Available
Feature Not Available
7.6
31
7.5
97
Feature Not Available
Targeting
8.6
183
9.5
55
8.9
179
8.9
47
8.2
148
8.3
38
8.0
129
Feature Not Available
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
8.8
44
7.6
142
8.7
47
8.7
163
9.1
51
8.6
167
9.0
52
8.3
135
8.4
43
7.9
137
Feature Not Available
8.1
126
8.4
42
Feature Not Available
Feature Not Available
7.9
126
9.0
43
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
9.0
12
8.4
77
9.1
13
7.6
59
8.9
11
Lead Management
8.6
71
9.0
10
7.8
49
Feature Not Available
8.4
57
9.2
10
Marketing Campaigns
7.8
48
8.9
9
7.3
40
9.1
9
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
8.3
9
Data Availability - Marketing Account Intelligence
7.1
11
6.3
5
Data Accuracy - Marketing Account Intelligence
7.0
11
7.7
5
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Feature Not Available
8.3
129
9.0
33
7.4
109
9.1
32
Lead Management
8.3
123
8.9
32
7.8
102
8.4
29
8.4
124
9.1
31
Marketing Campaigns
7.8
107
Feature Not Available
7.4
94
Feature Not Available
7.6
110
Feature Not Available
7.5
101
Feature Not Available
7.5
111
Feature Not Available
8.3
119
Feature Not Available
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Influ2 are categorized as Account-Based Advertising, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Social Media Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Sales Intelligence
Influ2 has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Computer Software
36.4%
Information Technology and Services
19.2%
Marketing and Advertising
14.6%
Financial Services
5.3%
Hospital & Health Care
2.6%
Other
21.9%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Influ2 has no discussions with answers
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