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Compare AdRoll ABM (Formerly RollWorks) and Influ2 
At a Glance
Market Segments
Mid-Market (56.3% of reviews)
Mid-Market (64.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(572)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Influ2
Star Rating
(153)4.6 out of 5
Market Segments
Mid-Market (64.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2AdRoll ABM (Formerly RollWorks) vs Influ2
When assessing the two solutions, reviewers found Influ2 easier to use, set up, and administer. Reviewers also preferred doing business with Influ2 overall.
- Reviewers felt that Influ2 meets the needs of their business better than AdRoll ABM (Formerly RollWorks).
- When comparing quality of ongoing product support, reviewers felt that Influ2 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Influ2 over AdRoll ABM (Formerly RollWorks).
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableInflu2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableInflu2
No trial information availableRatings
Meets Requirements
8.3
475
9.0
126
Ease of Use
8.4
480
8.9
131
Ease of Setup
8.3
307
8.9
81
Ease of Admin
8.5
252
9.2
54
Quality of Support
8.9
457
9.8
125
Has the product been a good partner in doing business?
8.9
256
9.7
53
Product Direction (% positive)
8.7
443
9.6
126
Features by Category
Data Availability
8.0
65
Not enough data
8.4
68
Not enough data
7.1
51
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
60
Not enough data
8.3
63
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
55
Not enough data
8.7
61
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
8.0
58
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
57
|
Verified
Not enough data
7.3
47
|
Verified
Not enough data
Channel Functionality
8.6
179
8.7
49
Platform Interoperability
7.4
74
Feature Not Available
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
8.9
55
7.9
165
Feature Not Available
8.3
164
Feature Not Available
7.6
136
Feature Not Available
8.3
146
8.9
49
8.5
126
9.1
42
8.2
110
8.6
38
7.8
112
8.5
41
8.2
144
8.2
39
7.7
135
Feature Not Available
7.8
111
Feature Not Available
Feature Not Available
7.6
31
7.5
97
Feature Not Available
Targeting
8.6
178
9.5
55
8.9
176
8.9
47
8.2
147
8.3
38
8.0
129
Feature Not Available
Platform
8.2
140
8.8
44
7.6
141
8.7
47
8.7
162
9.1
51
8.6
166
9.0
52
8.3
135
8.4
43
7.9
137
Feature Not Available
8.1
126
8.4
42
Feature Not Available
Feature Not Available
7.9
126
9.0
43
Lead Intelligence
8.1
86
|
Verified
Feature Not Available
8.5
89
8.8
11
7.8
73
9.0
10
Lead Management
8.3
95
8.5
10
7.5
77
Feature Not Available
8.0
90
8.8
10
Marketing Campaigns
7.9
84
8.9
9
7.5
75
8.0
10
7.6
78
Feature Not Available
7.8
73
|
Verified
Feature Not Available
8.0
79
8.5
10
Campaign Execution
7.3
62
Feature Not Available
8.2
86
9.1
11
8.4
81
8.0
10
7.4
63
7.1
8
Agentic AI - Account Data Management
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
8.6
69
Platform Data
8.3
211
8.9
75
7.6
195
Feature Not Available
Platform Additional Functionality
Feature Not Available
8.4
62
8.1
204
9.1
74
Agentic AI - Account-Based Advertising
6.4
22
5.7
12
6.4
22
6.5
12
6.7
22
7.2
12
6.9
21
5.6
12
6.1
22
5.3
12
6.4
23
6.0
13
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
8.9
55
7.9
165
Feature Not Available
8.3
164
Feature Not Available
7.6
136
Feature Not Available
8.3
146
8.9
49
8.5
126
9.1
42
8.2
110
8.6
38
7.8
112
8.5
41
8.2
144
8.2
39
7.7
135
Feature Not Available
7.8
111
Feature Not Available
Feature Not Available
7.6
31
7.5
97
Feature Not Available
Targeting
8.6
178
9.5
55
8.9
176
8.9
47
8.2
147
8.3
38
8.0
129
Feature Not Available
Platform
8.2
140
8.8
44
7.6
141
8.7
47
8.7
162
9.1
51
8.6
166
9.0
52
8.3
135
8.4
43
7.9
137
Feature Not Available
8.1
126
8.4
42
Feature Not Available
Feature Not Available
7.9
126
9.0
43
Platform Interoperability
7.3(won by default)
25
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3
48
8.7(won by 1.4)
41
Campaign Management
8.3
173
8.9(won by 0.6)
55
7.9(won by default)
165
Feature Not Available
8.3(won by default)
164
Feature Not Available
7.6(won by default)
136
Feature Not Available
8.3
146
8.9(won by 0.6)
49
8.5
126
9.1(won by 0.6)
42
8.2
110
8.6(won by 0.4)
38
7.8
112
8.5(won by 0.7)
41
8.2(tied score)
144
8.2(tied score)
39
7.7(won by default)
135
Feature Not Available
7.8(won by default)
111
Feature Not Available
Feature Not Available
7.6(won by default)
31
7.5(won by default)
97
Feature Not Available
Targeting
8.6
178
9.5(won by 0.9)
55
8.9(tied score)
176
8.9(tied score)
47
8.2
147
8.3(won by 0.1)
38
8.0(won by default)
129
Feature Not Available
Platform
8.2
140
8.8(won by 0.6)
44
7.6
141
8.7(won by 1.1)
47
8.7
162
9.1(won by 0.4)
51
8.6
166
9.0(won by 0.4)
52
8.3
135
8.4(won by 0.1)
43
7.9(won by default)
137
Feature Not Available
8.1
126
8.4(won by 0.3)
42
Feature Not Available
Feature Not Available
7.9
126
9.0(won by 1.1)
43
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
8.9
55
7.9
165
Feature Not Available
8.3
164
Feature Not Available
7.6
136
Feature Not Available
8.3
146
8.9
49
8.5
126
9.1
42
8.2
110
8.6
38
7.8
112
8.5
41
8.2
144
8.2
39
7.7
135
Feature Not Available
7.8
111
Feature Not Available
Feature Not Available
7.6
31
7.5
97
Feature Not Available
Targeting
8.6
178
9.5
55
8.9
176
8.9
47
8.2
147
8.3
38
8.0
129
Feature Not Available
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
8.8
44
7.6
141
8.7
47
8.7
162
9.1
51
8.6
166
9.0
52
8.3
135
8.4
43
7.9
137
Feature Not Available
8.1
126
8.4
42
Feature Not Available
Feature Not Available
7.9
126
9.0
43
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
9.0
12
8.4
77
9.1
13
7.6
59
8.9
11
Lead Management
8.6
71
9.0
10
7.8
49
Feature Not Available
8.4
57
9.2
10
Marketing Campaigns
7.8
48
8.9
9
7.3
40
9.1
9
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
8.3
9
Data Availability - Marketing Account Intelligence
7.1
11
6.3
5
Data Accuracy - Marketing Account Intelligence
7.0
11
7.7
5
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Feature Not Available
8.3
128
9.0
33
7.4
108
9.1
32
Lead Management
8.3
122
8.9
32
7.8
102
8.4
29
8.4
122
9.1
31
Marketing Campaigns
7.8
107
Feature Not Available
7.4
94
Feature Not Available
7.6
110
Feature Not Available
7.5
101
Feature Not Available
7.5
111
Feature Not Available
8.3
118
Feature Not Available
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Influ2 are categorized as Account-Based Advertising, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Social Media Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Sales Intelligence
Influ2 has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Computer Software
36.4%
Information Technology and Services
19.2%
Marketing and Advertising
14.6%
Financial Services
5.3%
Internet
2.6%
Other
21.9%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Influ2 has no discussions with answers
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