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Compare HubSpot Marketing Hub and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Small-Business (44.5% of reviews)
Entry-Level Pricing
$0.00
Starting at $199.00 1 user/per month (billed annually)
HubSpot Marketing Hub
Star Rating
(14,506)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSprout Social
Star Rating
(6,189)4.4 out of 5
Market Segments
Small-Business (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in its user-friendly interface, making it easy for users to manage campaigns quickly. Many users appreciate the automation tools that save time by handling follow-up and repetitive tasks, which enhances overall productivity.
- Users say that Sprout Social stands out for its strong social listening capabilities and comprehensive analytics. Reviewers highlight how these features make it easy to manage, monitor, and optimize social media engagement across various platforms, providing a robust solution for social media management.
- According to verified reviews, HubSpot Marketing Hub is particularly beneficial for small businesses, with a significant portion of its user base coming from this segment. Users mention that the integration of various tools allows for efficient marketing efforts, which is crucial for smaller teams with limited resources.
- Reviewers mention that while Sprout Social offers a great all-in-one platform for managing multiple brands, some users find it less cost-effective, especially with its starting price of $199. This can be a barrier for smaller businesses looking for budget-friendly options.
- G2 reviewers highlight that HubSpot Marketing Hub's content management features, such as its content calendar and library, are well-received. Users appreciate how these tools help streamline their marketing processes and keep everything organized, which is essential for effective campaign planning.
- Users report that Sprout Social's intuitive user interface makes it easy to navigate, but some find that its ease of setup could be improved. While many appreciate the platform's capabilities, a few users have noted challenges during the initial configuration phase.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
HubSpot Marketing Hub
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.5
9,737
8.5
5,273
Ease of Use
8.6
11,421
8.8
5,332
Ease of Setup
8.1
7,131
8.7
3,697
Ease of Admin
8.5
4,998
8.8
2,227
Quality of Support
8.7
9,208
8.6
4,710
Has the product been a good partner in doing business?
8.7
4,916
8.7
2,193
Product Direction (% positive)
8.9
9,376
8.9
5,189
Features by Category
Email Marketing
8.8
5587
|
Verified
Not enough data
8.9
5434
|
Verified
Not enough data
8.6
5401
|
Verified
Not enough data
8.8
5127
|
Verified
Not enough data
Online Marketing
8.5
5278
|
Verified
Not enough data
8.2
4574
|
Verified
Not enough data
8.1
4297
|
Verified
Not enough data
8.1
4813
|
Verified
Not enough data
8.1
4455
|
Verified
Not enough data
Lead Management
8.5
5032
|
Verified
Not enough data
8.1
4740
|
Verified
Not enough data
8.4
4856
|
Verified
Not enough data
8.0
4365
|
Verified
Not enough data
8.4
4806
|
Verified
Not enough data
8.2
4528
|
Verified
Not enough data
8.4
4500
|
Verified
Not enough data
8.4
4533
|
Verified
Not enough data
Campaign Management
8.2
4106
|
Verified
Not enough data
7.9
3686
|
Verified
Not enough data
7.9
3631
|
Verified
Not enough data
7.2
2775
|
Verified
Not enough data
Social
7.7
3733
|
Verified
Not enough data
8.1
4138
|
Verified
Not enough data
8.1
4117
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
7.7
3205
|
Verified
Not enough data
Reporting & Analytics
8.3
5201
|
Verified
Not enough data
8.0
4825
|
Verified
Not enough data
7.6
3976
|
Verified
Not enough data
7.5
3661
|
Verified
Not enough data
7.7
4069
|
Verified
Not enough data
Platform
7.9
3523
|
Verified
Not enough data
8.5
3561
|
Verified
Not enough data
8.7
3493
|
Verified
Not enough data
8.0
2470
|
Verified
Not enough data
7.4
2368
|
Verified
Not enough data
8.6
3327
|
Verified
Not enough data
7.9
2543
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
296
Not enough data
6.7
288
Not enough data
6.8
290
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Not enough data
Integration
8.4
3519
|
Verified
Not enough data
8.0
3205
|
Verified
Not enough data
8.1
2989
|
Verified
Not enough data
Social Analytics
Not enough data
7.7(won by default)
2973
Not enough data
7.8(won by default)
3156
Not enough data
8.8(won by default)
3363
Not enough data
7.2(won by default)
2602
Not enough data
7.0(won by default)
2610
Not enough data
7.3(won by default)
2369
Not enough data
7.1(won by default)
2307
Reports & Dashboards
Not enough data
8.1(won by default)
3214
Not enough data
8.5(won by default)
3266
Not enough data
8.5(won by default)
3126
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
894
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
880
Not enough data
6.2(won by default)
888
Not enough data
6.3(won by default)
889
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1242
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1156
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1267
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
700
Not enough data
Content & Collaboration
8.3
1275
8.9
3184
8.3
1331
7.9
2924
8.1
1020
8.2
3007
8.3
1095
8.0
2888
8.7
1408
8.3
3002
8.3
968
Feature Not Available
Social Management
8.2
2194
8.6
4291
8.6
2371
8.9
4312
8.4
2105
8.1
3813
8.3
2253
8.5
4179
8.0
1672
Feature Not Available
8.2
953
7.9
2897
7.3
325
7.5
2489
Agentic AI - Social Media Management
6.7
74
6.2
1062
6.9
70
6.4
1053
7.0
72
6.5
1058
6.8
69
6.5
1045
7.0
72
6.4
1036
7.0
72
6.4
1036
6.9
74
6.5
1036
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
434
Not enough data
8.5
485
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
63
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1331
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1112
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1350
Not enough data
8.4
1055
Not enough data
8.4
1249
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Monitoring & Listening
Not enough data
8.5
1902
Not enough data
7.0
1434
Not enough data
8.0
1216
Not enough data
7.9
1194
Not enough data
7.7
1162
Not enough data
7.8
1188
Agentic AI - Social Media Listening Tools
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
387
Not enough data
6.4
387
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1207
Not enough data
8.6
1964
Not enough data
8.1
1225
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
863
Not enough data
6.9
848
Process
Not enough data
8.4
1463
Not enough data
7.9
1245
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.9
1519
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1428
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2238
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2875
|
Verified
Not enough data
8.4
3121
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
537
Not enough data
Agentic AI - Marketing Analytics
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Sprout Social are categorized as Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.5%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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