Compare AdRoll ABM (Formerly RollWorks) and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Mid-Market (56.3% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(625)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Google Marketing Platform
Star Rating
(300)4.1 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Marketing Platform excels in providing a comprehensive solution for managing marketing data and campaigns. Users appreciate its ability to integrate tools like Google Analytics and Google Ads, making it easier to track performance and understand user behavior.
- Users say that AdRoll ABM (Formerly RollWorks) stands out for its user-friendly setup and excellent support. Many reviewers highlight the helpfulness of account managers during the onboarding process, which significantly enhances the initial experience and helps users see immediate ROI.
- Reviewers mention that while Google Marketing Platform offers a robust set of features, some users find it challenging to navigate due to its complexity. This can lead to a steeper learning curve compared to AdRoll, which is noted for its intuitive interface and ease of use.
- According to verified reviews, AdRoll ABM shines in its ability to provide clear visibility into campaign performance. Users appreciate the platform's insights into what strategies are working, allowing for timely adjustments and improvements, which is crucial for optimizing advertising efforts.
- G2 reviewers highlight that Google Marketing Platform has a strong presence in the market, but its recent review activity is lower compared to AdRoll. This suggests that while it has a solid user base, AdRoll is currently receiving more feedback, indicating a potentially more engaged user community.
- Users report that both platforms have their strengths in support, but AdRoll ABM is particularly praised for its quality of support, with many users noting the responsiveness and effectiveness of their support team, which can make a significant difference in user satisfaction and success.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.4
508
8.5
250
Ease of Use
8.4
513
7.9
249
Ease of Setup
8.3
338
7.3
130
Ease of Admin
8.6
260
7.7
120
Quality of Support
8.9
488
6.9
228
Has the product been a good partner in doing business?
8.9
265
7.6
121
Product Direction (% positive)
8.6
473
8.1
247
Features by Category
Data Availability
8.0
67
Not enough data
8.4
71
Not enough data
7.0
54
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
62
Not enough data
8.3
65
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.5
51
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
38
Not enough data
Features
8.2
58
Not enough data
8.7
65
Not enough data
7.0
33
Not enough data
8.0
50
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
60
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
186
8.5
167
Platform Interoperability
7.4
75
7.2
10
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
179
8.3
181
|
Verified
7.9
168
8.1
177
|
Verified
8.3
169
8.3
156
|
Verified
7.6
138
7.7
150
|
Verified
8.3
149
7.9
154
|
Verified
8.5
128
7.8
142
|
Verified
8.2
111
7.6
129
|
Verified
7.8
114
8.4
73
8.2
147
8.1
69
7.7
137
7.7
149
|
Verified
7.8
113
7.9
141
|
Verified
Feature Not Available
7.0
39
7.5
98
7.6
94
|
Verified
Targeting
8.6
184
8.5
160
|
Verified
8.9
181
8.4
150
|
Verified
8.3
149
8.2
150
|
Verified
8.0
129
8.1
69
Platform
8.2
143
8.0
55
7.6
142
8.1
164
|
Verified
8.7
164
8.3
159
|
Verified
8.6
167
8.4
169
|
Verified
8.3
135
8.4
145
|
Verified
8.0
138
7.6
152
|
Verified
8.1
126
7.9
152
|
Verified
Feature Not Available
8.1
117
|
Verified
7.9
127
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
69
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
102
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
91
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.8
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.8
19
Not enough data
6.7
18
Not enough data
7.2
19
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
179
8.3
181
|
Verified
7.9
168
8.1
177
|
Verified
8.3
169
8.3
156
|
Verified
7.6
138
7.7
150
|
Verified
8.3
149
7.9
154
|
Verified
8.5
128
7.8
142
|
Verified
8.2
111
7.6
129
|
Verified
7.8
114
8.4
73
8.2
147
8.1
69
7.7
137
7.7
149
|
Verified
7.8
113
7.9
141
|
Verified
Feature Not Available
7.0
39
7.5
98
7.6
94
|
Verified
Targeting
8.6
184
8.5
160
|
Verified
8.9
181
8.4
150
|
Verified
8.3
149
8.2
150
|
Verified
8.0
129
8.1
69
Mobile
Not enough data
7.7
112
Feature Not Available
7.0
39
7.5
98
7.6
94
|
Verified
Platform
8.2
143
8.0
55
7.6
142
8.1
164
|
Verified
8.7
164
8.3
159
|
Verified
8.6
167
8.4
169
|
Verified
8.3
135
8.4
145
|
Verified
8.0
138
7.6
152
|
Verified
8.1
126
7.9
152
|
Verified
Feature Not Available
8.1
117
|
Verified
7.9
127
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
8.8
7
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
179
8.3
181
|
Verified
7.9
168
8.1
177
|
Verified
8.3
169
8.3
156
|
Verified
7.6
138
7.7
150
|
Verified
8.3
149
7.9
154
|
Verified
8.5
128
7.8
142
|
Verified
8.2
111
7.6
129
|
Verified
7.8
114
8.4
73
8.2
147
8.1
69
7.7
137
7.7
149
|
Verified
7.8
113
7.9
141
|
Verified
Feature Not Available
7.0
39
7.5
98
7.6
94
|
Verified
Targeting
8.6
184
8.5
160
|
Verified
8.9
181
8.4
150
|
Verified
8.3
149
8.2
150
|
Verified
8.0
129
8.1
69
Platform
8.2
143
8.0
55
7.6
142
8.1
164
|
Verified
8.7
164
8.3
159
|
Verified
8.6
167
8.4
169
|
Verified
8.3
135
8.4
145
|
Verified
8.0
138
7.6
152
|
Verified
8.1
126
7.9
152
|
Verified
Feature Not Available
8.1
117
|
Verified
7.9
127
7.7
136
|
Verified
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(tied score)
179
8.3(tied score)
181
|
Verified
7.9
168
8.1(won by 0.2)
177
|
Verified
8.3(tied score)
169
8.3(tied score)
156
|
Verified
7.6
138
7.7(won by 0.1)
150
|
Verified
8.3(won by 0.4)
149
7.9
154
|
Verified
8.5(won by 0.7)
128
7.8
142
|
Verified
8.2(won by 0.6)
111
7.6
129
|
Verified
7.8
114
8.4(won by 0.6)
73
8.2(won by 0.1)
147
8.1
69
7.7(tied score)
137
7.7(tied score)
149
|
Verified
7.8
113
7.9(won by 0.1)
141
|
Verified
Feature Not Available
7.0(won by default)
39
7.5
98
7.6(won by 0.1)
94
|
Verified
Targeting
8.6(won by 0.1)
184
8.5
160
|
Verified
8.9(won by 0.5)
181
8.4
150
|
Verified
8.3(won by 0.1)
149
8.2
150
|
Verified
8.0
129
8.1(won by 0.1)
69
Platform
8.2(won by 0.2)
143
8.0
55
7.6
142
8.1(won by 0.5)
164
|
Verified
8.7(won by 0.4)
164
8.3
159
|
Verified
8.6(won by 0.2)
167
8.4
169
|
Verified
8.3
135
8.4(won by 0.1)
145
|
Verified
8.0(won by 0.4)
138
7.6
152
|
Verified
8.1(won by 0.2)
126
7.9
152
|
Verified
Feature Not Available
8.1(won by default)
117
|
Verified
7.9(won by 0.2)
127
7.7
136
|
Verified
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
179
8.3
181
|
Verified
7.9
168
8.1
177
|
Verified
8.3
169
8.3
156
|
Verified
7.6
138
7.7
150
|
Verified
8.3
149
7.9
154
|
Verified
8.5
128
7.8
142
|
Verified
8.2
111
7.6
129
|
Verified
7.8
114
8.4
73
8.2
147
8.1
69
7.7
137
7.7
149
|
Verified
7.8
113
7.9
141
|
Verified
Feature Not Available
7.0
39
7.5
98
7.6
94
|
Verified
Targeting
8.6
184
8.5
160
|
Verified
8.9
181
8.4
150
|
Verified
8.3
149
8.2
150
|
Verified
8.0
129
8.1
69
Demand Side Platforms
9.0
7
8.2
44
|
Verified
8.3
7
7.5
49
|
Verified
8.1
6
7.6
49
|
Verified
Platform
8.2
143
8.0
55
7.6
142
8.1
164
|
Verified
8.7
164
8.3
159
|
Verified
8.6
167
8.4
169
|
Verified
8.3
135
8.4
145
|
Verified
8.0
138
7.6
152
|
Verified
8.1
126
7.9
152
|
Verified
Feature Not Available
8.1
117
|
Verified
7.9
127
7.7
136
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
124
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Social Media Advertising, and Sales Intelligence
Google Marketing Platform is categorized as Mobile Advertising and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.2%
Information Technology and Services
15.0%
Marketing and Advertising
11.8%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
38.0%
Marketing and Advertising
53.8%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
29.1%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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