# Top 10 Google Marketing Platform Alternatives & Competitors **Average Rating:** 4.1/5 **Total Number of Reviews:** 300 Google Marketing Platform is not the only option for Paid Search Advertising Software. Explore other competing options and alternatives. Paid Search Advertising Software is a widely used technology, and many people are seeking powerful, high quality software solutions with video functionality, campaign optimization, and reach. Other important factors to consider when researching alternatives to Google Marketing Platform include campaigns and customer service. The best overall Google Marketing Platform alternative is AdRoll. Other similar apps like Google Marketing Platform are Basis, Criteo Commerce Growth, Choozle, and Yahoo AdTech DSP. Google Marketing Platform alternatives can be found in [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp). ## Best Paid & Free Alternatives to Google Marketing Platform - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Basis](https://www.g2.com/products/basis/reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) - [Choozle](https://www.g2.com/products/choozle/reviews) - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - [Marin Software](https://www.g2.com/products/marin-software/reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) ## Top 10 Alternatives to Google Marketing Platform Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Google Marketing Platform stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Retail, and Consumer Goods, and find the best product for your business. ### 1. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 776 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to Google Marketing Platform, AdRoll is: - Better at support - Easier to set up - Easier to do business with Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs AdRoll](https://www.g2.com/compare/adroll-vs-google-marketing-platform) **Compare AdRoll with other alternatives:** - [AdRoll vs Basis](https://www.g2.com/compare/adroll-vs-basis) - [AdRoll vs Criteo Commerce Growth](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [AdRoll vs Choozle](https://www.g2.com/compare/adroll-vs-choozle) - [AdRoll vs Yahoo AdTech DSP](https://www.g2.com/compare/adroll-vs-yahoo-adtech-dsp) - [AdRoll vs The Trade Desk](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [AdRoll vs StackAdapt](https://www.g2.com/compare/adroll-vs-stackadapt) - [AdRoll vs Marin Software](https://www.g2.com/compare/adroll-vs-marin-software) - [AdRoll vs Celtra](https://www.g2.com/compare/adroll-vs-celtra) - [AdRoll vs Innovid](https://www.g2.com/compare/adroll-vs-mediaocean-innovid) ### 2. [Basis](https://www.g2.com/products/basis/reviews) By Basis Technologies **Average Rating:** 4.5/5 **Total Reviews:** 287 Basis is the platform advertisers need to run successful online advertising across every channel. Reviewers say compared to Google Marketing Platform, Basis is: - Better at support - Easier to do business with - Easier to set up Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs Basis](https://www.g2.com/compare/basis-vs-google-marketing-platform) **Compare Basis with other alternatives:** - [Basis vs AdRoll](https://www.g2.com/compare/adroll-vs-basis) - [Basis vs Criteo Commerce Growth](https://www.g2.com/compare/basis-vs-criteo-commerce-growth) - [Basis vs Choozle](https://www.g2.com/compare/basis-vs-choozle) - [Basis vs Yahoo AdTech DSP](https://www.g2.com/compare/basis-vs-yahoo-adtech-dsp) - [Basis vs The Trade Desk](https://www.g2.com/compare/basis-vs-the-trade-desk) - [Basis vs StackAdapt](https://www.g2.com/compare/basis-vs-stackadapt) - [Basis vs Marin Software](https://www.g2.com/compare/basis-vs-marin-software) - [Basis vs Celtra](https://www.g2.com/compare/basis-vs-celtra) - [Basis vs Innovid](https://www.g2.com/compare/basis-vs-mediaocean-innovid) ### 3. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) By Criteo **Average Rating:** 3.8/5 **Total Reviews:** 242 Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to Google Marketing Platform, Criteo Commerce Growth is: - Better at support - Easier to do business with - Easier to set up Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-google-marketing-platform) **Compare Criteo Commerce Growth with other alternatives:** - [Criteo Commerce Growth vs AdRoll](https://www.g2.com/compare/adroll-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Basis](https://www.g2.com/compare/basis-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Choozle](https://www.g2.com/compare/choozle-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Yahoo AdTech DSP](https://www.g2.com/compare/criteo-commerce-growth-vs-yahoo-adtech-dsp) - [Criteo Commerce Growth vs The Trade Desk](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) - [Criteo Commerce Growth vs StackAdapt](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [Criteo Commerce Growth vs Marin Software](https://www.g2.com/compare/criteo-commerce-growth-vs-marin-software) - [Criteo Commerce Growth vs Celtra](https://www.g2.com/compare/celtra-vs-criteo-commerce-growth) - [Criteo Commerce Growth vs Innovid](https://www.g2.com/compare/criteo-commerce-growth-vs-mediaocean-innovid) ### 4. [Choozle](https://www.g2.com/products/choozle/reviews) By Choozle, Inc. **Average Rating:** 4.2/5 **Total Reviews:** 211 Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface. Reviewers say compared to Google Marketing Platform, Choozle is: - Better at support - Easier to do business with - Easier to set up Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs Choozle](https://www.g2.com/compare/choozle-vs-google-marketing-platform) **Compare Choozle with other alternatives:** - [Choozle vs AdRoll](https://www.g2.com/compare/adroll-vs-choozle) - [Choozle vs Basis](https://www.g2.com/compare/basis-vs-choozle) - [Choozle vs Criteo Commerce Growth](https://www.g2.com/compare/choozle-vs-criteo-commerce-growth) - [Choozle vs Yahoo AdTech DSP](https://www.g2.com/compare/choozle-vs-yahoo-adtech-dsp) - [Choozle vs The Trade Desk](https://www.g2.com/compare/choozle-vs-the-trade-desk) - [Choozle vs StackAdapt](https://www.g2.com/compare/choozle-vs-stackadapt) - [Choozle vs Marin Software](https://www.g2.com/compare/choozle-vs-marin-software) - [Choozle vs Celtra](https://www.g2.com/compare/celtra-vs-choozle) - [Choozle vs Innovid](https://www.g2.com/compare/choozle-vs-mediaocean-innovid) ### 5. [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) By Verizon Media **Average Rating:** 3.6/5 **Total Reviews:** 181 Yahoo AdTech DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. Reviewers say compared to Google Marketing Platform, Yahoo AdTech DSP is: - Better at support - More expensive Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs Yahoo AdTech DSP](https://www.g2.com/compare/google-marketing-platform-vs-yahoo-adtech-dsp) **Compare Yahoo AdTech DSP with other alternatives:** - [Yahoo AdTech DSP vs AdRoll](https://www.g2.com/compare/adroll-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Basis](https://www.g2.com/compare/basis-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Choozle](https://www.g2.com/compare/choozle-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs The Trade Desk](https://www.g2.com/compare/the-trade-desk-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Marin Software](https://www.g2.com/compare/marin-software-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Celtra](https://www.g2.com/compare/celtra-vs-yahoo-adtech-dsp) - [Yahoo AdTech DSP vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-yahoo-adtech-dsp) ### 6. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) By The Trade Desk **Average Rating:** 4.4/5 **Total Reviews:** 175 The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Reviewers say compared to Google Marketing Platform, The Trade Desk is: - Better at support - More expensive - Easier to do business with Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs The Trade Desk](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) **Compare The Trade Desk with other alternatives:** - [The Trade Desk vs AdRoll](https://www.g2.com/compare/adroll-vs-the-trade-desk) - [The Trade Desk vs Basis](https://www.g2.com/compare/basis-vs-the-trade-desk) - [The Trade Desk vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-the-trade-desk) - [The Trade Desk vs Choozle](https://www.g2.com/compare/choozle-vs-the-trade-desk) - [The Trade Desk vs Yahoo AdTech DSP](https://www.g2.com/compare/the-trade-desk-vs-yahoo-adtech-dsp) - [The Trade Desk vs StackAdapt](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [The Trade Desk vs Marin Software](https://www.g2.com/compare/marin-software-vs-the-trade-desk) - [The Trade Desk vs Celtra](https://www.g2.com/compare/celtra-vs-the-trade-desk) - [The Trade Desk vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-the-trade-desk) ### 7. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) By StackAdapt **Average Rating:** 4.7/5 **Total Reviews:** 870 With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to Google Marketing Platform, StackAdapt is: - Better at support - Easier to do business with - Easier to set up Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising](https://www.g2.com/categories/video-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs StackAdapt](https://www.g2.com/compare/google-marketing-platform-vs-stackadapt) **Compare StackAdapt with other alternatives:** - [StackAdapt vs AdRoll](https://www.g2.com/compare/adroll-vs-stackadapt) - [StackAdapt vs Basis](https://www.g2.com/compare/basis-vs-stackadapt) - [StackAdapt vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-stackadapt) - [StackAdapt vs Choozle](https://www.g2.com/compare/choozle-vs-stackadapt) - [StackAdapt vs Yahoo AdTech DSP](https://www.g2.com/compare/stackadapt-vs-yahoo-adtech-dsp) - [StackAdapt vs The Trade Desk](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) - [StackAdapt vs Marin Software](https://www.g2.com/compare/marin-software-vs-stackadapt) - [StackAdapt vs Celtra](https://www.g2.com/compare/celtra-vs-stackadapt) - [StackAdapt vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-stackadapt) ### 8. [Marin Software](https://www.g2.com/products/marin-software/reviews) By Marin Software **Average Rating:** 3.8/5 **Total Reviews:** 453 Marin Software provides a unified platform for search, social, and eCommerce advertising. Reviewers say compared to Google Marketing Platform, Marin Software is: - Slower to reach roi - Better at support - Easier to do business with Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising), [Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising) **Compare:** [Google Marketing Platform vs Marin Software](https://www.g2.com/compare/google-marketing-platform-vs-marin-software) **Compare Marin Software with other alternatives:** - [Marin Software vs AdRoll](https://www.g2.com/compare/adroll-vs-marin-software) - [Marin Software vs Basis](https://www.g2.com/compare/basis-vs-marin-software) - [Marin Software vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-marin-software) - [Marin Software vs Choozle](https://www.g2.com/compare/choozle-vs-marin-software) - [Marin Software vs Yahoo AdTech DSP](https://www.g2.com/compare/marin-software-vs-yahoo-adtech-dsp) - [Marin Software vs The Trade Desk](https://www.g2.com/compare/marin-software-vs-the-trade-desk) - [Marin Software vs StackAdapt](https://www.g2.com/compare/marin-software-vs-stackadapt) - [Marin Software vs Celtra](https://www.g2.com/compare/celtra-vs-marin-software) - [Marin Software vs Innovid](https://www.g2.com/compare/mediaocean-innovid-vs-marin-software) ### 9. [Celtra](https://www.g2.com/products/celtra/reviews) By Celtra **Average Rating:** 4.4/5 **Total Reviews:** 406 Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It allows media owners and operators to create and activate premium and creative-first ad products. Reviewers say compared to Google Marketing Platform, Celtra is: - Slower to reach roi - Better at support - Easier to set up Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs Celtra](https://www.g2.com/compare/celtra-vs-google-marketing-platform) **Compare Celtra with other alternatives:** - [Celtra vs AdRoll](https://www.g2.com/compare/adroll-vs-celtra) - [Celtra vs Basis](https://www.g2.com/compare/basis-vs-celtra) - [Celtra vs Criteo Commerce Growth](https://www.g2.com/compare/celtra-vs-criteo-commerce-growth) - [Celtra vs Choozle](https://www.g2.com/compare/celtra-vs-choozle) - [Celtra vs Yahoo AdTech DSP](https://www.g2.com/compare/celtra-vs-yahoo-adtech-dsp) - [Celtra vs The Trade Desk](https://www.g2.com/compare/celtra-vs-the-trade-desk) - [Celtra vs StackAdapt](https://www.g2.com/compare/celtra-vs-stackadapt) - [Celtra vs Marin Software](https://www.g2.com/compare/celtra-vs-marin-software) - [Celtra vs Innovid](https://www.g2.com/compare/celtra-vs-mediaocean-innovid) ### 10. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) By Mediaocean **Average Rating:** 4.1/5 **Total Reviews:** 375 Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit www.innovid.com to learn more. Reviewers say compared to Google Marketing Platform, Innovid is: - Better at support - Easier to do business with - Easier to set up Categories in common with Google Marketing Platform: [Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising), [Video Advertising](https://www.g2.com/categories/video-advertising), [Mobile Advertising](https://www.g2.com/categories/mobile-advertising), [Display Advertising](https://www.g2.com/categories/display-advertising) **Compare:** [Google Marketing Platform vs Innovid](https://www.g2.com/compare/google-marketing-platform-vs-mediaocean-innovid) **Compare Innovid with other alternatives:** - [Innovid vs AdRoll](https://www.g2.com/compare/adroll-vs-mediaocean-innovid) - [Innovid vs Basis](https://www.g2.com/compare/basis-vs-mediaocean-innovid) - [Innovid vs Criteo Commerce Growth](https://www.g2.com/compare/criteo-commerce-growth-vs-mediaocean-innovid) - [Innovid vs Choozle](https://www.g2.com/compare/choozle-vs-mediaocean-innovid) - [Innovid vs Yahoo AdTech DSP](https://www.g2.com/compare/mediaocean-innovid-vs-yahoo-adtech-dsp) - [Innovid vs The Trade Desk](https://www.g2.com/compare/mediaocean-innovid-vs-the-trade-desk) - [Innovid vs StackAdapt](https://www.g2.com/compare/mediaocean-innovid-vs-stackadapt) - [Innovid vs Marin Software](https://www.g2.com/compare/mediaocean-innovid-vs-marin-software) - [Innovid vs Celtra](https://www.g2.com/compare/celtra-vs-mediaocean-innovid) --- ## Google Marketing Platform Alternatives FAQs ### How does Google Marketing Platform compare to AdRoll? According to G2, both [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) and [AdRoll](https://www.g2.com/products/adroll/reviews) hold an equal average rating of 4.1 out of 5, with Google Marketing Platform having 300 reviews and AdRoll 776 reviews. In dimension scores, Google Marketing Platform leads slightly in Better at Meeting Requirements by 0.3 points (8.5 vs 8.2), while AdRoll outperforms Google Marketing Platform in Usability by 0.4 points (8.3 vs 7.9), Easier to Set Up by 1.0 point (8.3 vs 7.3), Easier to Administer by 0.4 points (8.1 vs 7.7), Better at Support by 1.1 points (8.0 vs 6.9), and Easier to Do Business With by 0.5 points (8.1 vs 7.6). Users praise Google Marketing Platform for its powerful integration of analytics, advertising, and reporting in one ecosystem, enabling holistic insights and data-driven marketing decisions, though it has a steep learning curve and higher costs. AdRoll is favored for its ease of use, straightforward initial setup, strong retargeting capabilities, and excellent customer support, with many users highlighting its intuitive interface and effective campaign management across multiple channels. However, AdRoll's reporting and customization options are noted as more limited compared to Google Marketing Platform, and its pricing can be high for smaller businesses. Overall, Google Marketing Platform suits enterprises seeking comprehensive, integrated marketing solutions with advanced analytics, while AdRoll appeals to users prioritizing ease of use, retargeting focus, and responsive support. ### Why do users choose AdRoll over Google Marketing Platform? Users choose [AdRoll](https://www.g2.com/products/adroll/reviews) over Google Marketing Platform primarily for its superior ease of use and faster setup, reflected in its 1.0-point higher score in Easier to Set Up (8.3 vs 7.3) and 0.4-point higher in Usability (8.3 vs 7.9). AdRoll’s intuitive interface and straightforward campaign management are frequently cited, with 107 mentions of ease of use and 68 mentions of ad management in user reviews. The platform’s strong retargeting capabilities and multi-channel campaign management from a single dashboard simplify digital advertising, especially for e-commerce and small to medium businesses. Additionally, AdRoll’s customer support outperforms Google Marketing Platform by 1.1 points (8.0 vs 6.9), with 55 mentions praising responsive and helpful service, including dedicated account managers who assist with campaign setup and optimization. Users also appreciate AdRoll’s seamless integrations with CRM tools like HubSpot and Shopify, enhancing audience targeting and automation. While some note limitations in reporting depth and higher costs for smaller budgets, the overall user experience, ease of onboarding, and effective retargeting make AdRoll a preferred choice for those seeking a less complex, more accessible marketing platform with strong support infrastructure. ### What are the best alternatives to Google Marketing Platform? According to G2 data, the best alternatives to Google Marketing Platform include [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 869 reviews), [Basis](https://www.g2.com/products/basis/reviews) (4.5/5 stars, 287 reviews), and [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) (4.4/5 stars, 173 reviews). Other notable alternatives are [Choozle](https://www.g2.com/products/choozle/reviews) (4.2/5 stars, 211 reviews) and [AdRoll](https://www.g2.com/products/adroll/reviews) (4.1/5 stars, 776 reviews). These platforms are recognized for their ease of use, customer support, and advanced targeting capabilities, often scoring higher than Google Marketing Platform in usability and support metrics. ### Which Paid Search Advertising tools do reviewers recommend instead of Google Marketing Platform? Reviewers recommend [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) for its powerful audience targeting, omnichannel reach including CTV, and transparent reporting, with 31 mentions of features and 27 of ease of use. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) is praised for its intuitive interface, AI-driven optimization, and excellent customer support, with 121 mentions of ease of use and 116 of customer support. [Basis](https://www.g2.com/products/basis/reviews) stands out for its robust business intelligence, workflow automation, and comprehensive reporting, supported by 287 reviews and 3.8/5+ ratings. [AdRoll](https://www.g2.com/products/adroll/reviews) is favored for its ease of setup, retargeting capabilities, and multi-channel campaign management with 776 reviews. These tools are recommended for advertisers seeking alternatives to Google Marketing Platform, especially for enhanced support, usability, and advanced targeting features. ## Explore Articles - [What's the leading RPA software for financial services](https://www.g2.com/discussions/what-s-the-leading-rpa-software-for-financial-services) - [Highly rated identity verification apps for desktop](https://www.g2.com/discussions/highly-rated-identity-verification-apps-for-desktop) - [Best network management app for cloud services](https://www.g2.com/discussions/best-network-management-app-for-cloud-services) - [Best software for mapping and monitoring exposed assets](https://www.g2.com/discussions/best-software-for-mapping-and-monitoring-exposed-assets) - [Best sales engagement software](https://www.g2.com/discussions/best-sales-engagement-software) - [Top-rated intent data platforms for sales enablement](https://www.g2.com/discussions/top-rated-intent-data-platforms-for-sales-enablement) ## Spotlight Categories - [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim) - [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) - [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)