Top 10 Google Marketing Platform Alternatives & Competitors

Top 10 Alternatives to Google Marketing Platform Recently Reviewed By G2 Community

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AdRoll
By NextRoll
4.1/5
(776)
Product Description
Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.
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Reviewers say compared to Google Marketing Platform, AdRoll is:
Better at support
Easier to set up
Easier to do business with
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Demand Side Platform (DSP)
Video Advertising
Mobile Advertising
Display Advertising

Basis
By Basis Technologies
4.5/5
(287)
Product Description
Basis is the platform advertisers need to run successful online advertising across every channel.
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Reviewers say compared to Google Marketing Platform, Basis is:
Better at support
Easier to do business with
Easier to set up
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Demand Side Platform (DSP)
Video Advertising
Mobile Advertising
Display Advertising

Criteo Commerce Growth
By Criteo
3.8/5
(241)
Product Description
Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.
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Reviewers say compared to Google Marketing Platform, Criteo Commerce Growth is:
Better at support
Easier to do business with
Easier to set up
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Demand Side Platform (DSP)
Video Advertising
Mobile Advertising
Display Advertising

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Yahoo AdTech DSP
By Verizon Media
3.6/5
(181)
Product Description
Yahoo AdTech DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV.
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Reviewers say compared to Google Marketing Platform, Yahoo AdTech DSP is:
Better at support
More expensive
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Demand Side Platform (DSP)
Video Advertising
Mobile Advertising
Display Advertising

The Trade Desk
By The Trade Desk
4.4/5
(170)
Product Description
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.
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Reviewers say compared to Google Marketing Platform, The Trade Desk is:
Better at support
Easier to do business with
More expensive
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Demand Side Platform (DSP)
Video Advertising
Mobile Advertising
Display Advertising

StackAdapt
By StackAdapt
4.7/5
(868)
Product Description
With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns.
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Reviewers say compared to Google Marketing Platform, StackAdapt is:
Better at support
Easier to do business with
Easier to set up
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Demand Side Platform (DSP)
Video Advertising
Display Advertising

Marin Software
By Marin Software
3.8/5
(453)
Product Description
Marin Software provides a unified platform for search, social, and eCommerce advertising.
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Reviewers say compared to Google Marketing Platform, Marin Software is:
Slower to reach roi
Better at support
Easier to do business with
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Mobile Advertising
Display Advertising
Paid Search Advertising

Celtra
By Celtra
4.4/5
(400)
Product Description
Creative Automation for Marketing and Advertising allows brands and agencies to efficiently scale content production for global toolkits, performance creative, and market-specific campaigns. Creative Automation for Media is a product for publishers and platforms (such as ad networks and DSPs). It allows media owners and operators to create and activate premium and creative-first ad products.
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Reviewers say compared to Google Marketing Platform, Celtra is:
Slower to reach roi
Better at support
Easier to set up
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Video Advertising
Mobile Advertising
Display Advertising

Innovid
By Mediaocean
4.1/5
(375)
Product Description
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. Visit www.innovid.com to learn more.
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Reviewers say compared to Google Marketing Platform, Innovid is:
Better at support
Easier to do business with
Easier to set up
Categories in common with Google Marketing Platform:
Cross-Channel Advertising
Video Advertising
Mobile Advertising
Display Advertising