# AdRoll ABM (Formerly RollWorks) vs Google Marketing Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Marketing Platform excels in providing a comprehensive solution for managing marketing data and campaigns, with users appreciating its ability to track performance across ads and understand user behavior. One user noted, "I love the return on investment—when an ad is successful, it really shows."
- **Users say** that AdRoll ABM (Formerly RollWorks) stands out for its simplicity in setting up and running campaigns, which helps reduce manual overhead. Reviewers highlighted the ease of integrating intent data to enhance targeting precision, making it a practical choice for account-based marketing.
- **Reviewers mention** that Google Marketing Platform has a slightly lower ease of setup compared to AdRoll ABM, with some users facing configuration challenges. However, its robust features for campaign tracking and performance analysis make it a strong contender for those who need detailed insights.
- **According to verified reviews** , AdRoll ABM shines in its seamless integration with Salesforce, allowing users to engage target accounts effectively through ads across multiple channels. This integration is particularly beneficial for teams focused on account-based strategies.
- **G2 reviewers highlight** that while Google Marketing Platform has a solid overall satisfaction score, AdRoll ABM's higher quality of support and user experience ratings indicate that users may find more responsive assistance and a smoother day-to-day experience with AdRoll.
- **Users report** that both platforms have their strengths in targeting capabilities, but AdRoll ABM is noted for its account-based targeting and audience segmentation tools, which help users focus on high-intent audiences, making it a preferred choice for targeted marketing efforts.



| | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 649 | 300 | 
| **Largest Market Segment** | Mid-Market (57.9% of reviews) | Mid-Market (48.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### Google Marketing Platform

Pros:
- Features (4 reviews)
- Campaign Management (3 reviews)

Cons:
- Complexity (3 reviews)
- Learning Curve (3 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 8.4 (530 reviews) | 8.5 (250 reviews) | 
  | **Ease of Use** | 8.4 (535 reviews) | 7.9 (249 reviews) | 
  | **Ease of Setup** | 8.3 (359 reviews) | 7.3 (130 reviews) | 
  | **Ease of Admin** | 8.6 (262 reviews) | 7.7 (120 reviews) | 
  | **Quality of Support** | 8.9 (510 reviews) | 6.9 (228 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (267 reviews) | 7.6 (121 reviews) | 
  | **Product Direction (% positive)** | 8.6 (490 reviews) | 8.1 (247 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Google Marketing Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **Google Marketing Platform** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |
| **Google Marketing Platform** | 7.9/10 | 209 |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | 8.5 (167 reviews) | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | 7.2 (10 reviews) | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.1 (69 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Google Marketing Platform** | 8.1/10 | 117 |

#### Campaign Management & Optimization

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Paid Keyword Optimization** | Not enough data | 8.2 (89 reviews) | 
| **Bid Rules** | Not enough data | 7.9 (86 reviews) | 
| **Ad Creation and Editing** | Not enough data | 7.9 (84 reviews) | 
| **Ad and Landing Page Scheduling** | Not enough data | 8.2 (83 reviews) | 
| **Scenario Planning** | Not enough data | 7.4 (69 reviews) | 
| **Portfolio Bid Optimization** | Not enough data | 7.6 (82 reviews) | 
| **Advanced Targeting Options** | Not enough data | 8.2 (88 reviews) | 
| **Offline Capabilities** | Not enough data | 6.6 (61 reviews) | 
| **Extensions** | Not enough data | 7.8 (78 reviews) | 
| **Product Listing Ads** | Not enough data | 8.0 (68 reviews) | 
| **Budget Execution & Monitoring** | Not enough data | 8.0 (91 reviews) | 

#### Analytics & Administration

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | 8.9 (97 reviews) | 
| **Attribution** | Not enough data | 8.4 (94 reviews) | 
| **Reports** | Not enough data | 8.5 (98 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **APIs** | Not enough data | 8.1 (72 reviews) | 
| **Notifications** | Not enough data | 8.1 (83 reviews) | 
| **Customization** | Not enough data | 8.0 (85 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (90 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (98 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (87 reviews) | 
| **Workflow Capability** | Not enough data | 8.4 (85 reviews) | 
| **Internationalization** | Not enough data | 8.2 (68 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 |
| **Google Marketing Platform** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.6 (98 reviews) | Not enough data | 
| **Lead Analysis ** | 7.9 (80 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Segmentation ** | 8.3 (110 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (81 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (111 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | Not enough data | 
| **Revenue Planning ** | 7.5 (76 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (88 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.8 (75 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 7.8 (89 reviews) | Not enough data | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.4 (93 reviews) | Not enough data | 
| **Trending Accounts ** | 8.4 (84 reviews) | Not enough data | 
| **Email Campaigns ** | 7.4 (64 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (37 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Google Marketing Platform** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **Google Marketing Platform** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **Google Marketing Platform** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **Google Marketing Platform** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **Google Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | Not enough data | 
| **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |
| **Google Marketing Platform** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Campaign Measurement** | 8.3 (215 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Google Marketing Platform** | 7.9/10 | 209 |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.8 (6 reviews) | 

#### Mobile Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 7.7 (119 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.1 (69 reviews) | 

#### Mobile

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 7.7 (112 reviews) | 
| **In-App Ads** | Feature Not Available | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |
| **Google Marketing Platform** | 8.0/10 | 209 |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.8 (6 reviews) | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | 7.9 (99 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.1 (69 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |
| **Google Marketing Platform** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.1 (69 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **Google Marketing Platform** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |
| **Google Marketing Platform** | 8.0/10 | 209 |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | 8.3 (181 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.0 (172 reviews) | 8.1 (177 reviews) ✓ Verified | 
| **Reach** | 8.3 (173 reviews) | 8.3 (156 reviews) ✓ Verified | 
| **Bulk Editing** | 7.5 (140 reviews) | 7.7 (150 reviews) ✓ Verified | 
| **Batch Uploading** | 8.3 (152 reviews) | 7.9 (154 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (128 reviews) | 7.8 (142 reviews) ✓ Verified | 
| **Fraud Protection** | 8.2 (112 reviews) | 7.6 (129 reviews) ✓ Verified | 
| **Frequency Capping** | 7.8 (116 reviews) | 8.4 (73 reviews) | 
| **Budget Pacing** | 8.2 (149 reviews) | 8.1 (69 reviews) | 
| **Creative Optimization** | 7.7 (138 reviews) | 7.7 (149 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | 7.9 (141 reviews) ✓ Verified | 
| **In-App Ads** | Feature Not Available | 7.0 (39 reviews) | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | 7.6 (94 reviews) ✓ Verified | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | 8.5 (160 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (183 reviews) | 8.4 (150 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.3 (151 reviews) | 8.2 (150 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.0 (129 reviews) | 8.1 (69 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | 8.2 (44 reviews) ✓ Verified | 
| **Estimate and Projections** | 8.3 (7 reviews) | 7.5 (49 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | 7.6 (49 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | 8.0 (55 reviews) | 
| **Custom Reports** | 7.6 (143 reviews) | 8.1 (164 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | 8.3 (159 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (168 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.3 (136 reviews) | 8.4 (145 reviews) ✓ Verified | 
| **Customization** | 8.0 (138 reviews) | 7.6 (152 reviews) ✓ Verified | 
| **Workflow Capability** | 8.0 (127 reviews) | 7.9 (152 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.1 (117 reviews) ✓ Verified | 
| **Notifications** | 7.9 (127 reviews) | 7.7 (136 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **Google Marketing Platform** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Google Marketing Platform** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **Google Marketing Platform** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (77 reviews) | Not enough data | 
| **Lead Analysis ** | 7.6 (60 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (49 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (57 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | Not enough data | 
| **Revenue Planning ** | 7.3 (40 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (42 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | Not enough data | 
| **Customization ** | 8.1 (47 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |
| **Google Marketing Platform** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (132 reviews) | Not enough data | 
| **Lead Analysis ** | 7.5 (110 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (103 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (124 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | Not enough data | 
| **Revenue Planning ** | 7.4 (94 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (110 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | Not enough data | 
| **Customization ** | 7.5 (111 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (119 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Google Marketing Platform** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |
| **Google Marketing Platform** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Google Marketing Platform** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll ABM (Formerly RollWorks) (14):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Google Marketing Platform (2):** [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | Google Marketing Platform | 
|---|---|---|
| **Small-Business** | 27.2% | 25.5% | 
| **Mid-Market** | 57.9% | 48.2% | 
| **Enterprise** | 14.9% | 26.3% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.5%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.8%

#### Google Marketing Platform

- **Marketing and Advertising:** 53.8%
- **Internet:** 6.9%
- **Computer Software:** 5.5%
- **Retail:** 2.9%
- **Telecommunications:** 1.8%
- **Insurance:** 1.8%
- **Sports:** 1.5%
- **Consumer Goods:** 1.5%
- **Automotive:** 1.1%
- **Broadcast Media:** 1.1%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1446 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9689 reviews)

### Alternatives to Google Marketing Platform

- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### Google Marketing Platform

- Title: [prototyping ad tool](https://www.g2.com/discussions/24870-prototyping-ad-tool) — 1 comment, 1 upvote
  > **Top comment:** "our website
https://pinterestvideosdownloader.com/pinterest-video-download/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-google-marketing-platform)