Compare Factors.AI and Heap 
Featured Products
At a Glance
Market Segments
Mid-Market (52.0% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
Contact Us Per Month
Free 10000 Sessions Per Month
Factors.AI
Star Rating
(181)4.5 out of 5
Market Segments
Mid-Market (52.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Free Trial is available
Browse all 4 pricing plansHeap
Star Rating
(1,098)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Heap excels in user experience, with many praising its intuitive interface and seamless integration of product and website data. Users appreciate the ability to easily analyze user behavior without a steep learning curve, stating, "I can simply log in, search for the event I'm interested in, and see how our users are using it."
- Users say that Factors.AI provides valuable tools for monitoring account journeys, particularly highlighting the Birdview option. This feature is noted for enhancing visibility into user interactions, making it easier for teams to engage effectively with potential leads.
- Reviewers mention that Heap's visual analytics tools are a standout feature, allowing users to identify areas for improvement quickly. One user noted, "Heap's visual analytics tools make it easy to analyze user behavior," which contributes to its higher overall satisfaction ratings.
- According to verified reviews, Factors.AI shines in its support quality, with users rating it highly for responsiveness and helpfulness. One reviewer stated that the tool has been "incredibly helpful in allowing me to complete my daily official tasks efficiently," indicating strong customer support experiences.
- G2 reviewers highlight that Heap's implementation process is generally quick and straightforward, with users appreciating the lack of ongoing configuration needs after the initial setup. This ease of setup is a significant advantage for teams looking to get started without delays.
- Users report that while Factors.AI offers useful features for real-time insights into website visitors, it faces challenges in overall user satisfaction compared to Heap. Reviewers noted that while it provides essential data for outreach, it may not match the comprehensive analytics capabilities that Heap offers.
Pricing
Entry-Level Pricing
Factors.AI
Free Plan
Contact Us
Per Month
No CC required, free forever. Reveal anonymous companies visiting your website
- Up To 200 Accounts Identified/Mo
- Up to 5k Monthly Visitors
- Company Identification
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Factors.AI
Free Trial is available
Heap
Free Trial is available
Ratings
Meets Requirements
8.8
135
8.5
858
Ease of Use
8.4
150
8.1
868
Ease of Setup
8.8
100
8.5
316
Ease of Admin
8.9
73
8.6
317
Quality of Support
9.7
130
8.7
681
Has the product been a good partner in doing business?
9.4
73
8.8
299
Product Direction (% positive)
9.6
130
8.7
797
Features by Category
Metrics
Not enough data
8.6
397
Not enough data
8.4
365
Not enough data
8.3
327
Not enough data
9.0
398
Not enough data
8.8
391
Not enough data
8.0
305
Not enough data
8.1
279
Not enough data
8.7
347
Not enough data
8.7
368
Reporting
Not enough data
8.6
365
Not enough data
8.0
293
Not enough data
8.7
330
Not enough data
8.3
358
Not enough data
8.2
205
Not enough data
8.4
225
Not enough data
8.3
375
Other
Not enough data
8.4
339
Not enough data
8.0
185
Not enough data
7.6
192
Not enough data
8.2
214
Not enough data
8.1
149
Not enough data
8.0
45
Not enough data
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
274
Not enough data
8.6
99
Not enough data
8.6
412
Not enough data
8.7
388
Lead Intelligence
8.2
11
Not enough data
8.9
11
Not enough data
8.2
11
Not enough data
Lead Management
8.5
14
Not enough data
8.1
14
Not enough data
8.5
14
Not enough data
Marketing Campaigns
8.5
13
Not enough data
7.2
12
Not enough data
8.2
11
Not enough data
7.9
12
Not enough data
8.3
11
Not enough data
Campaign Execution
8.0
9
Not enough data
8.8
11
Not enough data
8.6
11
Not enough data
7.4
9
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
300
Not enough data
8.7
359
Not enough data
8.5
327
Not enough data
8.7
352
Not enough data
7.9
105
Not enough data
8.4
223
Not enough data
7.8
92
Not enough data
8.3
255
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
8.1
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
Platform Additional Functionality
9.0
10
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
9.3
9
Not enough data
9.0
10
Not enough data
Attribution Modeling
9.1
29
Not enough data
9.1
31
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.2
23
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
9.0
30
Not enough data
Feature Not Available
Not enough data
9.0
26
Not enough data
8.9
31
Not enough data
Reporting
8.8
29
Not enough data
8.9
33
Not enough data
8.8
33
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.7
33
9.2
30
Feature Not Available
9.2
31
Platform Data
8.3
37
9.1
32
8.2
29
8.7
34
8.5
37
9.2
33
8.1
46
8.9
33
Platform Additional Functionality
8.2
46
9.2
33
8.2
51
8.9
31
8.3
48
7.9
15
Agentic AI - Customer Journey Analytics
8.9
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.3
6
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Agentic AI - Visitor Identification
9.0
7
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.5
18
Not enough data
8.2
19
Not enough data
7.7
19
Not enough data
Lead Management
8.1
18
Not enough data
7.6
17
Not enough data
8.0
17
Not enough data
Marketing Campaigns
7.8
17
Not enough data
Feature Not Available
Not enough data
7.7
17
Not enough data
Feature Not Available
Not enough data
8.0
16
Not enough data
Data Availability - Marketing Account Intelligence
7.7
8
Not enough data
Data Accuracy - Marketing Account Intelligence
7.4
7
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.4
35
Not enough data
9.1
41
Not enough data
8.5
37
Not enough data
Lead Management
8.7
57
Not enough data
Feature Not Available
Not enough data
9.1
59
Not enough data
Marketing Campaigns
8.8
36
Not enough data
Feature Not Available
Not enough data
8.4
36
Not enough data
8.4
51
Not enough data
8.6
34
Not enough data
8.7
34
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
45
Not enough data
8.8
36
Not enough data
8.5
39
Not enough data
8.9
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
48
Not enough data
8.7
50
Not enough data
7.8
29
Not enough data
8.3
44
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
8.3
10
Not enough data
8.0
10
Not enough data
7.8
9
Not enough data
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Factors.AI and Heap are categorized as Customer Journey Analytics
Unique Categories
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Factors.AI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
45.5%
Information Technology and Services
19.1%
Marketing and Advertising
11.2%
Financial Services
5.6%
Internet
2.2%
Other
16.3%
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Alternatives
Discussions
What is Factors.AI used for?
1 Comment
SS
Factors.ai solves for :
1. Account Deanonymization and Building Audiences
2. Activation Workflows and Orchestration using the Account data
3. ABM...Read more
Factors.AI has no more discussions with answers
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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