1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) 4. [Factors.AI Discussions](https://www.g2.com/products/factors-ai/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50ca1db5b850a506c8f2523f4ecb638e/factors-ai.png "Product Avatar Image") ![Reward for good Factors.AI reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/35836/medal.svg "Reward for good Factors.AI reviews") ](/products/factors-ai/reviews) [ Factors.AI ](/products/factors-ai/reviews) (195)4.5/5 Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/ Show More * * * ### 72.0 Nps Score Already have Factors.AI? ### All Factors.AI Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Factors.AI used for? ](/discussions/what-is-factors-ai-used-for) What is Factors.AI used for? [ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software) [ Marketing Resource Management Software ](https://www.g2.com/tags/marketing-resource-management-software)[ Visitor Identification Software ](https://www.g2.com/tags/visitor-identification-software) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Factors.AI+questions+and+get+answers+from+expert+users+in+our+Factors.AI+Discussions+section.&title=Factors.AI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffactors-ai%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Factors.AI+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffactors-ai%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffactors-ai%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Factors.AI+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffactors-ai%2Fdiscuss%0aAsk+Factors.AI+questions+and+get+answers+from+expert+users+in+our+Factors.AI+Discussions+section.) 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Answer a few questions to help the Factors.AI community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffactors-ai%2Fdiscuss%3Fsmall_ask%3Dfactors-ai) No ## Top Contributors in Factors.AI 1 ![Srikrishna S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Srikrishna S.") SS Loading... ### [Srikrishna S.](https://www.g2.com/users/aa48f26c-fed8-4a19-ba39-c2d67f26c5c2 "Srikrishna S.") CEO 1 pt