Factors.ai is an Agentic Demand Generation Platform built for B2B teams. The platform helps you understand which accounts are researching you, what they are doing on your website, and how to turn that interest into quality pipeline—quickly and confidently.
At the core of Factors is a strong data foundation. We identify over 75% of companies that visit your website (the highest in the industry) and track how these accounts move across your pages, channels, and campaigns. This gives you a clear and reliable view of account-level behavior, even when visitors don’t fill out forms. The data is accurate, consistent, and easy to use across your demand gen and sales workflows.
On top of this foundation, Factors offers two key specialties: LinkedIn AdPilot and Google AdPilot. These features help B2B marketers run proper ABM on LinkedIn and Google without manual work, guesswork, or messy setups.
LinkedIn AdPilot automatically creates and updates LinkedIn audiences based on account activity. It helps you reach the right accounts at the right time, control ad impressions, and understand how LinkedIn influences pipeline.
Google AdPilot improves Google Ads targeting and measurement by sending cleaner and more accurate conversion signals. It helps you reach high-intent accounts, reduce wasted spend, and get better visibility into how Google contributes to opportunities and revenue.
More than 1,000 GTM teams at companies like Sprinklr, Descope, and Swarmia use Factors to run ABM programs, make smarter decisions, and generate quality pipeline, fast.
Explore Factors in action: https://www.factors.ai/