# Drift vs Wati Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Wati excels in user-friendliness, with many praising its intuitive interface and seamless integration with platforms like HubSpot. Users appreciate how easy it is to manage WhatsApp conversations, making it a strong choice for businesses looking to streamline customer interactions.
- **Users say** that Drift provides excellent real-time communication capabilities, allowing prospects to book meetings even when team members are unavailable. This feature is highlighted as a significant advantage for businesses that prioritize immediate customer engagement.
- **According to verified reviews** , Wati's overall functionality is well-received, with users noting its effective automation features for support and sales. The ability to handle product inquiries and order updates efficiently is a standout aspect that enhances customer service.
- **Reviewers mention** that while Drift has a solid reputation for quality support, it faces challenges with occasional routing bugs. However, users appreciate the quick resolution of these issues, indicating a responsive support team that helps maintain user satisfaction.
- **G2 reviewers highlight** that Wati's recent updates, including AI-assisted templates and cohort management, significantly enhance its usability for sales automation. This modern approach to customer engagement is particularly appealing to small businesses looking to optimize their operations.
- **Users report** that Drift, despite its strengths, has a higher entry-level price point, which may be a barrier for smaller businesses. In contrast, Wati's flexible pricing model allows for easier access, making it a more attractive option for startups and small enterprises.



| | Drift | Wati | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,256 | 490 | 
| **Largest Market Segment** | Mid-Market (51.7% of reviews) | Small-Business (76.7% of reviews) | 
| **Entry Level Price** | Starting at $2,500.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Drift

Pros:
- Ease of Use (53 reviews)
- Helpful (47 reviews)

Cons:
- Chat Management (10 reviews)
- Learning Curve (9 reviews)

### Wati

Pros:
- Ease of Use (102 reviews)
- Automation (71 reviews)

Cons:
- Expensive (39 reviews)
- Cost (32 reviews)

---
## Ratings Comparison
| Rating | Drift | Wati | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1019 reviews) | 8.9 (370 reviews) | 
  | **Ease of Use** | 8.7 (1032 reviews) | 9.1 (382 reviews) | 
  | **Ease of Setup** | 8.4 (508 reviews) | 8.9 (345 reviews) | 
  | **Ease of Admin** | 8.5 (473 reviews) | 9.1 (292 reviews) | 
  | **Quality of Support** | 8.8 (940 reviews) | 8.5 (362 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (472 reviews) | 9.1 (287 reviews) | 
  | **Product Direction (% positive)** | 8.9 (997 reviews) | 9.3 (348 reviews) | 

---
## Pricing

### Drift

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $2,500.00 Per Month

Description: For small businesses. The right amount of conversational firepower to keep your business growing.

Key Features:
- * Everything in Free, plus:
- Live Chat
- Meetings

[Browse all 3 editions](https://www.g2.com/products/drift/pricing)

#### Free Trial

Yes

### Wati

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us

Description: Send WhatsApp messages to thousands of users in one click to improve reach.

Key Features:
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month

[Browse all 3 editions](https://www.g2.com/products/wati/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 326 |
| **Wati** | N/A | N/A |

#### Messenger

| Feature | Drift | Wati | 
|---|---|---|
| **Sequencing** | 8.5 (204 reviews) ✓ Verified | Not enough data | 
| **AI** | 8.2 (201 reviews) ✓ Verified | Not enough data | 
| **Live Chat** | 9.1 (273 reviews) ✓ Verified | Not enough data | 
| **Customization Interface** | 8.5 (250 reviews) ✓ Verified | Not enough data | 

#### Channels

| Feature | Drift | Wati | 
|---|---|---|
| **Social Media** | 7.9 (116 reviews) ✓ Verified | Not enough data | 
| **Website** | 8.9 (250 reviews) ✓ Verified | Not enough data | 
| **Text Message (SMS)** | 7.7 (91 reviews) ✓ Verified | Not enough data | 
| **Voice Assistants** | 7.6 (81 reviews) ✓ Verified | Not enough data | 
| **Other** | 7.8 (90 reviews) ✓ Verified | Not enough data | 

#### Customers

| Feature | Drift | Wati | 
|---|---|---|
| **Targeting** | 8.6 (225 reviews) ✓ Verified | Not enough data | 
| **Profiles** | 8.4 (202 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.1 (241 reviews) ✓ Verified | Not enough data | 
| **Lead Gathering** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Sales Conversion** | 8.5 (246 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Drift | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 358 |
| **Wati** | N/A | N/A |

#### Lead Facilitation

| Feature | Drift | Wati | 
|---|---|---|
| **Customer-facing Chatbot** | 8.9 (315 reviews) ✓ Verified | Not enough data | 
| **Lead Qualification** | 8.2 (309 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.2 (288 reviews) ✓ Verified | Not enough data | 
| **Meeting Scheduling ** | 8.7 (305 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | Drift | Wati | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.0 (265 reviews) ✓ Verified | Not enough data | 
| **Data Entry** | 8.0 (269 reviews) ✓ Verified | Not enough data | 
| **Integrations / APIs** | 8.3 (278 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | Drift | Wati | 
|---|---|---|
| **Coaching ** | 7.8 (241 reviews) ✓ Verified | Not enough data | 
| **Peformance Tracking** | 8.0 (261 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | Drift | Wati | 
|---|---|---|
| **ROI Forecasting ** | 7.5 (215 reviews) ✓ Verified | Not enough data | 
| **Sales Forecasting ** | 7.7 (221 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Generation** | 7.5 (87 reviews) | Not enough data | 
| **AI Text Summarization** | 7.6 (85 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Drift | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Wati** | 8.5/10 | 182 |

#### Channels

| Feature | Drift | Wati | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | Feature Not Available | 
| **Open Listening** | Not enough data | Feature Not Available | 
| **Physical Media** | Not enough data | Feature Not Available | 

#### Design

| Feature | Drift | Wati | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.7 (156 reviews) | 
| **Create Content** | Not enough data | 7.9 (152 reviews) | 
| **Personalization** | Not enough data | 8.7 (166 reviews) | 
| **Inbound Identification** | Not enough data | 8.5 (153 reviews) | 
| **Regulatory Compliance** | Not enough data | 8.7 (153 reviews) | 

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

### Communication Platform as a Service (CPaaS)

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Wati** | 8.6/10 | 159 |

#### Functionality

| Feature | Drift | Wati | 
|---|---|---|
| **Ease Of Integration** | Not enough data | 8.8 (137 reviews) | 
| **API Call Speed** | Not enough data | 8.6 (118 reviews) | 
| **Communication Varieties** | Not enough data | 8.6 (116 reviews) | 

#### Support

| Feature | Drift | Wati | 
|---|---|---|
| **Documentation** | Not enough data | 8.6 (118 reviews) | 
| **Community Support** | Not enough data | 8.4 (114 reviews) | 
| **Professional Support** | Not enough data | 8.7 (132 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 332 |
| **Wati** | 8.5/10 | 194 |

#### Responses

| Feature | Drift | Wati | 
|---|---|---|
| **Customization** | 8.2 (280 reviews) | 8.6 (176 reviews) | 
| **Control** | 8.3 (268 reviews) | 8.8 (169 reviews) | 
| **Route To Human** | 8.4 (303 reviews) | 8.7 (166 reviews) | 
| **Menu bars** | 8.1 (273 reviews) | 8.6 (159 reviews) | 
| **Drip sequences** | 8.0 (228 reviews) | 8.5 (156 reviews) | 

#### Platform

| Feature | Drift | Wati | 
|---|---|---|
| **Live chat** | 8.9 (309 reviews) | 8.8 (164 reviews) | 
| **Integrations** | 8.4 (291 reviews) | 8.8 (146 reviews) | 
| **Branding** | 8.4 (275 reviews) | 8.4 (160 reviews) | 
| **Analytics** | 8.1 (281 reviews) | 8.0 (163 reviews) | 
| **A/B testing** | 7.9 (240 reviews) | Feature Not Available | 
| **Role-based access** | 8.4 (261 reviews) | 8.7 (152 reviews) | 
| **Collection of information** | 8.2 (286 reviews) | 8.6 (152 reviews) | 

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Generation** | 7.7 (84 reviews) | 7.4 (98 reviews) | 
| **AI Text Summarization** | 7.7 (82 reviews) | Feature Not Available | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.4/10 | 198 |
| **Wati** | 8.3/10 | 62 |

#### Conversational Platform

| Feature | Drift | Wati | 
|---|---|---|
| **Personalization** | 8.6 (167 reviews) | 8.6 (49 reviews) | 
| **Omnichannel** | 8.4 (117 reviews) | 7.6 (43 reviews) | 
| **Contextual Engagement** | 8.7 (128 reviews) | 8.3 (46 reviews) | 
| **Proactive Engagement** | 8.6 (92 reviews) | 8.8 (53 reviews) | 

#### Support Automation

| Feature | Drift | Wati | 
|---|---|---|
| **Intelligent Routing** | Feature Not Available | 8.1 (43 reviews) | 
| **Seamless Escalation** | 8.4 (147 reviews) | 8.5 (47 reviews) | 
| **Transcripts** | 8.7 (138 reviews) | 7.9 (38 reviews) | 
| **Self-Serve Support** | 8.4 (92 reviews) | 8.5 (46 reviews) | 

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Generation** | 7.9 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (31 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Wati** | 8.4/10 | 81 |

#### Messaging Channels

| Feature | Drift | Wati | 
|---|---|---|
| **SMS Messaging** | Not enough data | 7.4 (44 reviews) | 
| **Email** | Not enough data | Feature Not Available | 
| **Voice Messaging** | Not enough data | 7.1 (46 reviews) | 
| **Two way messaging** | Not enough data | 9.1 (68 reviews) | 

#### Administration

| Feature | Drift | Wati | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (67 reviews) | 
| **Triggered Notifications** | Not enough data | 9.0 (64 reviews) | 
| **Segmentation** | Not enough data | 8.2 (60 reviews) | 
| **Integrations** | Not enough data | 8.7 (67 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 102 |
| **Wati** | N/A | N/A |

#### Integrations

| Feature | Drift | Wati | 
|---|---|---|
| **MS Teams Integration** | 7.4 (92 reviews) | Not enough data | 
| **Email Integration** | 7.9 (95 reviews) | Not enough data | 
| **Zoom Integration** | 7.8 (91 reviews) | Not enough data | 
| **Google Meet Integration** | 7.3 (88 reviews) | Not enough data | 
| **Salesforce Integration** | 8.0 (95 reviews) | Not enough data | 

#### Branding & Customizatio

| Feature | Drift | Wati | 
|---|---|---|
| **Custom Booking Page** | 8.2 (94 reviews) | Not enough data | 
| **Personalized Links** | 8.3 (93 reviews) | Not enough data | 
| **Personalized Web Embed** | 7.9 (90 reviews) | Not enough data | 

#### Automatic Rules & Configurations

| Feature | Drift | Wati | 
|---|---|---|
| **Set Working Hours** | 8.5 (96 reviews) | Not enough data | 
| **Automatic Updates** | 8.2 (90 reviews) | Not enough data | 
| **Buffer Times** | 8.1 (93 reviews) | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | Drift | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.1/10 | 14 |
| **Wati** | N/A | N/A |

#### Customer Support

| Feature | Drift | Wati | 
|---|---|---|
| **Text** | 7.8 (12 reviews) | Not enough data | 
| **Speech** | 7.8 (12 reviews) | Not enough data | 
| **Knowledge Base** | 8.1 (12 reviews) | Not enough data | 

#### Automation

| Feature | Drift | Wati | 
|---|---|---|
| **Ticket Resolution** | 8.2 (11 reviews) | Not enough data | 
| **Customization** | 8.3 (13 reviews) | Not enough data | 
| **Intelligent Routing** | 8.3 (12 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | Drift | Wati | 
|---|---|---|
| **Learning** | 7.7 (13 reviews) | Not enough data | 
| **Language** | 8.2 (13 reviews) | Not enough data | 
| **Conversational AI** | 8.3 (14 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 7.8/10 | 31 |
| **Wati** | N/A | N/A |

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Generation** | 7.7 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (30 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Drift | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 598 |
| **Wati** | N/A | N/A |

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Generation** | 7.7 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (81 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.3 (81 reviews) | Not enough data | 

#### Communication

| Feature | Drift | Wati | 
|---|---|---|
| **Pop-up Chat** | 9.2 (543 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.5 (539 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | 7.8 (323 reviews) ✓ Verified | Not enough data | 
| **In-App Messaging** | 8.6 (414 reviews) ✓ Verified | Not enough data | 
| **Co-Browsing** | 7.9 (189 reviews) | Not enough data | 

####  Internal Use

| Feature | Drift | Wati | 
|---|---|---|
| **Customization ** | 8.4 (461 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | 8.7 (470 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | 8.5 (471 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.2 (408 reviews) ✓ Verified | Not enough data | 
| **Team Inbox ** | 8.3 (371 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.1 (401 reviews) ✓ Verified | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 74 |
| **Wati** | N/A | N/A |

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Summarization** | 7.4 (20 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Drift | Wati | 
|---|---|---|
| **Knowledge Base** | 8.1 (57 reviews) | Not enough data | 
| **Searchable Articles** | 8.2 (53 reviews) | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 8.2 (51 reviews) | Not enough data | 
| **Personalization** | 8.5 (57 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Drift | Wati | 
|---|---|---|
| **Branding** | 8.6 (57 reviews) | Not enough data | 
| **Automation** | 8.7 (60 reviews) | Not enough data | 
| **Artificial Intelligence** | 8.2 (59 reviews) | Not enough data | 
| **Integrations** | 8.6 (59 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Drift | Wati | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Customer Service

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Wati** | 8.3/10 | 70 |

#### Generative AI

| Feature | Drift | Wati | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Process

| Feature | Drift | Wati | 
|---|---|---|
| **Mentions** | Not enough data | 8.3 (55 reviews) | 
| **Tickets** | Not enough data | 8.6 (58 reviews) | 
| **Macros** | Not enough data | 8.5 (54 reviews) | 

#### Channels

| Feature | Drift | Wati | 
|---|---|---|
| **Email** | Not enough data | Feature Not Available | 
| **Social** | Not enough data | 8.4 (56 reviews) | 
| **Live Chat** | Not enough data | 8.6 (60 reviews) | 
| **Phone** | Not enough data | 7.7 (50 reviews) | 
| **Text** | Not enough data | 8.5 (51 reviews) | 

#### Insight

| Feature | Drift | Wati | 
|---|---|---|
| **Surveys** | Not enough data | 8.0 (49 reviews) | 
| **Reporting** | Not enough data | Feature Not Available | 
| **Visitor Activity** | Not enough data | Feature Not Available | 
| **Help Desk** | Not enough data | Feature Not Available | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **Wati** | 9.1/10 | 108 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Drift | Wati | 
|---|---|---|
| **Transactional Messages** | Not enough data | 9.2 (92 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 9.4 (99 reviews) | 
| **Conversational Messaging** | Not enough data | 9.3 (91 reviews) | 
| **Personalization** | Not enough data | 9.1 (87 reviews) | 
| **Promotional Messages** | Not enough data | 9.1 (87 reviews) | 
| **Automated Replies** | Not enough data | 9.3 (94 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Drift | Wati | 
|---|---|---|
| **Segmentation** | Not enough data | 8.8 (85 reviews) | 
| **API Integration** | Not enough data | 9.2 (86 reviews) | 
| **WhatsApp Commerce** | Not enough data | 8.6 (79 reviews) | 
| **Analytics** | Not enough data | 8.9 (81 reviews) | 

---
## Categories
**Shared Categories (2):** [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Chatbots Software](https://www.g2.com/categories/chatbots)

**Unique to Drift (7):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

**Unique to Wati (5):** [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas), [Social Customer Service Software](https://www.g2.com/categories/social-customer-service), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Drift | Wati | 
|---|---|---|
| **Small-Business** | 25.5% | 76.7% | 
| **Mid-Market** | 51.7% | 21.5% | 
| **Enterprise** | 22.9% | 1.8% | 

### By Industry

#### Drift

- **Computer Software:** 32.8%
- **Information Technology and Services:** 20.6%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 3.2%
- **Computer & Network Security:** 3.0%
- **Human Resources:** 2.5%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.6%
- **Education Management:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 24.2%

#### Wati

- **Education Management:** 10.4%
- **Information Technology and Services:** 7.1%
- **Retail:** 6.2%
- **Marketing and Advertising:** 6.0%
- **Health, Wellness and Fitness:** 5.8%
- **Computer Software:** 4.6%
- **Automotive:** 3.0%
- **Accounting:** 2.5%
- **Apparel & Fashion:** 2.5%
- **Consumer Services:** 2.5%
- **Other:** 49.3%

---
## Alternatives

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---
## Top Discussions

### Drift

- Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..."
- Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..."
- Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..."
- Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..."
- Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote
  > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..."

### Wati

- Title: [What is WATI used for?](https://www.g2.com/discussions/what-is-wati-used-for) — 3 comments
  > **Top comment:** "Wati is  WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their..."
- Title: [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) — 2 comments, 2 upvotes
  > **Top comment:** "Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF..."
- Title: [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) — 1 comment, 2 upvotes
  > **Top comment:** "Pictures cannot be added as buttons. 
However, you can have messages with pictures and regular text buttons."
- Title: [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I reply a messaje from a customer quoting the message sent by the client?](https://www.g2.com/discussions/how-do-i-reply-a-messaje-from-a-customer-quoting-the-message-sent-by-the-client) — 1 comment
  > **Top comment:** "At the moment, WhatsApp API does not support this. 

However, we're working on an arrangement within WATI that will allow you to show the original message..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/drift-vs-wati)