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Compare Drift and Wati 
Featured Products
At a Glance
Market Segments
Mid-Market (51.7% of reviews)
Small-Business (78.2% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
Contact Us
Drift
Star Rating
(1,255)4.4 out of 5
Market Segments
Mid-Market (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansWati
Star Rating
(453)4.6 out of 5
Market Segments
Small-Business (78.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wati excels in user-friendliness, with many users appreciating its simple interface that facilitates quick communication on WhatsApp. This ease of use is highlighted by feedback mentioning how the platform allows for faster and more efficient customer interactions.
- Users say that Drift stands out for its robust features, particularly its ability to engage potential customers directly on websites. Reviewers have noted that the platform enables real-time conversations, which can significantly enhance demand generation efforts.
- According to verified reviews, Wati's setup process is praised for being straightforward and well-guided, making it accessible for users who may not be tech-savvy. This contrasts with Drift, where some users have reported challenges in configuration, despite its powerful capabilities.
- Reviewers mention that Drift's quick implementation is a major advantage, with users able to launch chatbots in just a few hours. This rapid deployment is a key factor for businesses looking to make immediate impacts on their customer engagement strategies.
- G2 reviewers highlight that while both platforms offer good support, Drift has received slightly higher ratings for the quality of its support services. Users appreciate the ability to directly call customers and initiate meetings seamlessly during chats, enhancing the overall support experience.
- Users report that Wati is particularly effective for small businesses, with a focus on WhatsApp communications that resonate well with users. This specialization allows Wati to cater effectively to its target market, while Drift is more favored by mid-market companies looking for comprehensive chatbot solutions.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
Wati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
Drift
Free Trial is available
Wati
Free Trial is available
Ratings
Meets Requirements
8.7
1,017
8.9
351
Ease of Use
8.7
1,030
9.2
360
Ease of Setup
8.4
507
9.0
322
Ease of Admin
8.5
473
9.1
270
Quality of Support
8.8
938
8.6
343
Has the product been a good partner in doing business?
8.9
472
9.1
266
Product Direction (% positive)
8.9
995
9.3
331
Features by Category
Messenger
8.5
203
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
Channels
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Not enough data
Customers
8.6
224
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
245
|
Verified
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
Not enough data
8.2
309
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
Organization
8.0
265
|
Verified
Not enough data
8.0
269
|
Verified
Not enough data
8.3
277
|
Verified
Not enough data
Performance Analysis
7.8
241
|
Verified
Not enough data
8.0
261
|
Verified
Not enough data
Sales Analysis
7.5
215
|
Verified
Not enough data
7.7
221
|
Verified
Not enough data
Generative AI
7.5
87
Not enough data
7.6
85
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design
Not enough data
8.7
153
Not enough data
7.9
153
Not enough data
8.6
165
Not enough data
8.4
153
Not enough data
8.7
155
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Functionality
Not enough data
8.8
130
Not enough data
8.6
118
Not enough data
8.5
114
Support
Not enough data
8.6
120
Not enough data
8.3
115
Not enough data
8.6
128
Responses
8.2
280
8.6
172
8.3
268
8.8
168
8.4
303
8.7
165
8.1
273
8.6
160
8.0
228
8.5
154
Platform
8.9
309
8.7
163
8.4
291
8.8
141
8.4
275
8.4
160
8.1
281
8.0
160
7.9
240
Feature Not Available
8.4
261
8.7
150
8.2
286
8.6
151
Generative AI
7.7
84
7.3
96
7.7
82
Feature Not Available
Conversational Platform
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Not enough data
Generative AI
7.9
31
Not enough data
7.7
31
Not enough data
Messaging Channels
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
66
Administration
Not enough data
9.2
66
Not enough data
9.0
63
Not enough data
8.4
59
Not enough data
8.7
66
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
94
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.4
95
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
542
|
Verified
Not enough data
8.5
538
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
414
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.5
58
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.3(won by default)
55
Not enough data
8.5(won by default)
56
Not enough data
8.5(won by default)
54
Channels
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
56
Not enough data
8.6(won by default)
59
Not enough data
7.7(won by default)
50
Not enough data
8.5(won by default)
51
Insight
Not enough data
8.0(won by default)
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
89
Not enough data
9.4
90
Not enough data
9.2
87
Not enough data
9.0
86
Not enough data
9.1
86
Not enough data
9.2
88
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
83
Not enough data
9.1
83
Not enough data
8.6
78
Not enough data
8.8
80
Categories
Categories
Shared Categories
Drift and Wati are categorized as Chatbots
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, AI Sales Assistant, Conversational Marketing, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
Wati is categorized as Communication Platform as a Service (CPaaS), Proactive Notification, Customer Communications Management, Social Customer Service, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.9%
Information Technology and Services
20.5%
Marketing and Advertising
7.2%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Education Management
10.2%
Information Technology and Services
7.3%
Retail
6.5%
Marketing and Advertising
6.1%
Health, Wellness and Fitness
5.8%
Other
64.2%
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can we know from which website we recieved the chat on whatsapp
1 Comment
JD
Our chat widget allows you to add a page title as default message when users land from a specific website.
If users allow the default message to be sent,...Read more
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