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Compare Dotdigital and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (45.7% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Dotdigital
Star Rating
(1,130)4.4 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSelligent by Marigold
Star Rating
(34)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user satisfaction, boasting a significantly higher overall score compared to Selligent by Marigold. Users appreciate the platform's personalization features, which allow for tailored email content that resonates with recipients, enhancing engagement.
- Users say that Dotdigital's implementation process is notably smooth, with many finding it intuitive and easy to navigate. This ease of use is highlighted by feedback from users who are not particularly tech-savvy, indicating that the onboarding experience is designed to accommodate a wide range of skill levels.
- Reviewers mention that while Selligent by Marigold offers a robust multichannel marketing solution, it struggles with user experience compared to Dotdigital. Users have noted that Selligent's interface can be less intuitive, which may lead to a steeper learning curve for new users.
- According to verified reviews, Dotdigital's analytical tools are a standout feature, enabling users to effectively track email performance metrics such as opens and clicks. This capability is enhanced by AI-driven features like send time optimization, which users find particularly beneficial for improving engagement rates.
- Users highlight that Selligent by Marigold provides strong capabilities for managing campaigns across multiple channels, including email, mobile, and social media. This flexibility allows businesses to diversify their marketing strategies, although some users feel that the platform could benefit from improved customization options.
- Reviewers note that both platforms offer quality support, but Dotdigital has received slightly higher praise for its responsiveness and helpfulness. Users appreciate the quality of support they receive, which is crucial for resolving issues quickly and maintaining campaign momentum.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Selligent by Marigold
No pricing availableFree Trial
Dotdigital
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.5
954
8.3
25
Ease of Use
8.7
965
7.9
25
Ease of Setup
8.0
508
7.2
10
Ease of Admin
8.4
380
7.8
10
Quality of Support
8.9
934
8.9
25
Has the product been a good partner in doing business?
8.6
379
8.5
10
Product Direction (% positive)
8.8
940
8.1
25
Features by Category
Email Marketing
8.6
125
Not enough data
8.4
128
Not enough data
9.1
120
Not enough data
8.7
131
Not enough data
9.1
120
Not enough data
8.6
120
Not enough data
8.2
104
Not enough data
9.0
48
Not enough data
8.3
47
Not enough data
Reporting & Analytics
8.2
102
|
Verified
Not enough data
8.5
123
Not enough data
Generative AI
7.1
28
Not enough data
7.0
26
Not enough data
Agentic AI - Email Marketing
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Not enough data
Integration
8.4
85
Not enough data
7.8
73
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Not enough data
Email Marketing
8.9
556
|
Verified
8.7
23
|
Verified
9.1
546
|
Verified
9.5
23
|
Verified
8.8
534
|
Verified
8.8
23
|
Verified
8.6
507
|
Verified
8.8
15
|
Verified
Online Marketing
8.0
448
|
Verified
9.2
10
|
Verified
8.3
488
|
Verified
8.6
19
|
Verified
8.3
478
|
Verified
9.2
21
|
Verified
8.3
496
|
Verified
9.3
16
|
Verified
7.8
402
9.0
10
Lead Management
8.1
379
|
Verified
9.8
7
|
Verified
8.1
411
|
Verified
8.8
13
|
Verified
8.7
495
|
Verified
8.9
18
|
Verified
7.8
349
|
Verified
8.8
7
|
Verified
8.0
360
|
Verified
9.4
9
|
Verified
8.0
385
|
Verified
9.4
9
|
Verified
7.8
351
|
Verified
9.2
12
|
Verified
7.8
371
|
Verified
8.3
7
|
Verified
Campaign Management
8.3
440
|
Verified
9.2
13
|
Verified
8.0
359
|
Verified
Not enough data
7.6
324
|
Verified
9.4
9
|
Verified
7.4
317
9.3
5
Social
7.0
302
Not enough data
7.4
321
|
Verified
9.2
8
|
Verified
7.1
314
|
Verified
8.6
6
|
Verified
7.2
304
|
Verified
8.9
6
|
Verified
7.1
293
|
Verified
Not enough data
Reporting & Analytics
8.4
507
|
Verified
8.4
23
|
Verified
8.1
412
|
Verified
8.5
11
|
Verified
7.8
382
|
Verified
9.0
7
|
Verified
7.7
362
|
Verified
7.8
9
|
Verified
7.4
329
9.3
5
Platform
8.0
358
|
Verified
Not enough data
8.2
316
|
Verified
8.1
7
|
Verified
8.7
370
|
Verified
9.2
10
|
Verified
7.6
279
|
Verified
9.0
5
|
Verified
7.6
305
|
Verified
8.1
6
|
Verified
8.8
354
|
Verified
8.3
9
|
Verified
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
26
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
366
|
Verified
8.3
9
|
Verified
7.9
352
|
Verified
7.5
8
|
Verified
7.6
312
|
Verified
6.9
6
|
Verified
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
307
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
Not enough data
9.0
5
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Feature Not Available
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
275
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Not enough data
Edit
7.7
248
Not enough data
8.8
284
Not enough data
8.3
264
Not enough data
Logistics
8.4
287
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Not enough data
Generative AI
7.3
196
Not enough data
7.1
190
Not enough data
Agentic AI - Email Template Builder
7.2
20
Not enough data
7.1
19
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
Not enough data
8.2
78
Not enough data
8.5
76
Feature Not Available
8.3
81
Not enough data
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Functionality
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Not enough data
Support
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
85
|
Verified
Not enough data
8.6
99
Not enough data
8.0
82
|
Verified
Not enough data
7.9
85
|
Verified
Not enough data
Campaigns
8.3
84
Not enough data
7.7
79
|
Verified
Not enough data
8.0
81
Not enough data
7.7
77
|
Verified
Not enough data
9.0
105
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
Engagement
7.8
78
|
Verified
Not enough data
Platform
8.4
98
|
Verified
Not enough data
8.2
87
|
Verified
Not enough data
8.3
82
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Selligent by Marigold are categorized as Marketing Automation, Customer Data Platform (CDP), and Customer Journey Analytics
Unique Categories
Selligent by Marigold is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.8%
Non-Profit Organization Management
7.6%
Financial Services
3.7%
Consumer Goods
3.1%
Other
66.2%
Marketing and Advertising
13.3%
Retail
10.0%
Internet
10.0%
Photography
6.7%
Hospitality
6.7%
Other
53.3%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
Selligent by Marigold has no discussions with answers
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