G2 reviewers report that Dotdigital excels in user satisfaction, boasting a significantly higher overall score compared to Selligent by Marigold. Users appreciate the platform's personalization features, which allow for tailored email content that resonates with recipients, enhancing engagement.
Users say that Dotdigital's implementation process is notably smooth, with many finding it intuitive and easy to navigate. This ease of use is highlighted by feedback from users who are not particularly tech-savvy, indicating that the onboarding experience is designed to accommodate a wide range of skill levels.
Reviewers mention that while Selligent by Marigold offers a robust multichannel marketing solution, it struggles with user experience compared to Dotdigital. Users have noted that Selligent's interface can be less intuitive, which may lead to a steeper learning curve for new users.
According to verified reviews, Dotdigital's analytical tools are a standout feature, enabling users to effectively track email performance metrics such as opens and clicks. This capability is enhanced by AI-driven features like send time optimization, which users find particularly beneficial for improving engagement rates.
Users highlight that Selligent by Marigold provides strong capabilities for managing campaigns across multiple channels, including email, mobile, and social media. This flexibility allows businesses to diversify their marketing strategies, although some users feel that the platform could benefit from improved customization options.
Reviewers note that both platforms offer quality support, but Dotdigital has received slightly higher praise for its responsiveness and helpfulness. Users appreciate the quality of support they receive, which is crucial for resolving issues quickly and maintaining campaign momentum.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
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For marketing teams with a need for basic multi-channel marketing automation.
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
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