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At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Us
Contact Vendor
Dotdigital
Star Rating
(1,112)4.4 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.8, where reviewers mention its robust testing capabilities and user-friendly interface, making it easy to set up experiments. In contrast, Dotdigital shines even brighter with a score of 9.3, with users highlighting its advanced targeting options and seamless integration with other marketing tools.
- Reviewers mention that Dotdigital offers superior Triggered Messages functionality, scoring 9.0 compared to Optimizely's 7.4. Users appreciate Dotdigital's ability to send personalized messages based on user behavior, which significantly enhances engagement rates.
- Users on G2 report that Dotdigital has a slight edge in Ease of Use with a score of 8.6 versus Optimizely's 8.1. Reviewers highlight Dotdigital's intuitive dashboard and straightforward navigation, which simplifies the user experience for marketers.
- Reviewers mention that while both products have similar Ease of Setup scores of 8.0, users say that Optimizely Web Experimentation provides more comprehensive onboarding resources, which can be beneficial for teams new to experimentation.
- G2 users report that Optimizely Web Experimentation excels in Data Enrichment with a high score of 9.3, where reviewers appreciate its ability to integrate and enrich customer data effectively. In contrast, Dotdigital scores lower at 8.0, with users noting that its data capabilities are more limited.
- Users say that Dotdigital outperforms Optimizely in Customer Profiles, scoring 9.0 compared to Optimizely's 8.1. Reviewers mention that Dotdigital's customer segmentation features allow for more targeted marketing efforts, enhancing overall campaign effectiveness.
Pricing
Entry-Level Pricing
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Dotdigital
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.6
942
8.4
296
Ease of Use
8.7
953
8.1
309
Ease of Setup
8.1
499
8.0
155
Ease of Admin
8.4
373
8.2
124
Quality of Support
8.9
923
8.0
252
Has the product been a good partner in doing business?
8.7
373
7.9
119
Product Direction (% positive)
8.9
928
7.8
271
Features by Category
Email Marketing
8.6
118
Not enough data
8.3
120
Not enough data
9.1
115
Not enough data
8.7
121
Not enough data
9.1
118
Not enough data
8.5
116
Not enough data
8.2
101
Not enough data
9.2
45
Not enough data
8.4
42
Not enough data
Reporting & Analytics
8.2
98
|
Verified
Not enough data
8.6
113
Not enough data
Generative AI
7.3
26
Not enough data
7.2
24
Not enough data
Agentic AI - Email Marketing
6.9
24
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.5
23
Not enough data
7.4
23
Not enough data
Integration
8.4
79
Not enough data
7.8
69
Not enough data
7.5
67
Not enough data
7.8
44
Not enough data
7.2
43
Not enough data
7.6
42
Not enough data
Email Marketing
8.9
553
|
Verified
Not enough data
9.1
544
|
Verified
Not enough data
8.8
534
|
Verified
Not enough data
8.6
504
|
Verified
Not enough data
Online Marketing
8.0
448
|
Verified
Not enough data
8.3
485
|
Verified
Not enough data
8.3
477
|
Verified
Not enough data
8.3
495
|
Verified
Not enough data
7.8
402
Not enough data
Lead Management
8.1
380
|
Verified
Not enough data
8.1
411
|
Verified
Not enough data
8.7
491
|
Verified
Not enough data
7.8
350
|
Verified
Not enough data
8.0
361
|
Verified
Not enough data
8.0
386
|
Verified
Not enough data
7.8
352
|
Verified
Not enough data
7.8
371
|
Verified
Not enough data
Campaign Management
8.3
441
|
Verified
Not enough data
8.0
360
|
Verified
Not enough data
7.6
325
|
Verified
Not enough data
7.4
318
Not enough data
Social
7.0
303
Not enough data
7.4
322
|
Verified
Not enough data
7.1
315
|
Verified
Not enough data
7.2
305
|
Verified
Not enough data
7.1
294
|
Verified
Not enough data
Reporting & Analytics
8.5
505
|
Verified
Not enough data
8.1
413
|
Verified
Not enough data
7.8
383
|
Verified
Not enough data
7.7
363
|
Verified
Not enough data
7.4
330
Not enough data
Platform
8.0
357
|
Verified
Not enough data
8.2
316
|
Verified
Not enough data
8.7
369
|
Verified
Not enough data
7.6
279
|
Verified
Not enough data
7.6
305
|
Verified
Not enough data
8.8
354
|
Verified
Not enough data
7.8
284
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.7
25
Not enough data
7.9
25
Not enough data
7.5
24
Not enough data
7.7
25
Not enough data
7.6
26
Not enough data
7.4
27
Not enough data
Integration
8.3
365
|
Verified
Not enough data
7.9
351
|
Verified
Not enough data
7.6
312
|
Verified
Not enough data
Administration
8.5
149
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
142
Not enough data
Feature Not Available
Not enough data
7.7
128
Not enough data
Integrations
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Not enough data
Platform
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
137
Not enough data
7.8
114
Not enough data
8.7
137
Not enough data
Diagnosis
7.8
250
Not enough data
7.9
258
Not enough data
8.3
283
Not enough data
8.2
257
Not enough data
Tracking
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
306
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting
8.7
303
Not enough data
8.5
283
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Deliverability
7.7
11
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.8
12
Not enough data
7.5
12
Not enough data
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.3
5
8.8
21
9.0
5
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Feature Not Available
7.8
16
9.3
5
Feature Not Available
9.0
5
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.1
274
Not enough data
Feature Not Available
Not enough data
8.0
249
Not enough data
8.4
268
Not enough data
Edit
7.7
246
Not enough data
8.8
282
Not enough data
8.3
263
Not enough data
Logistics
8.4
286
Not enough data
7.8
249
Not enough data
8.1
257
Not enough data
8.2
253
Not enough data
Generative AI
7.3
195
Not enough data
7.2
189
Not enough data
Agentic AI - Email Template Builder
7.5
19
Not enough data
7.5
18
Not enough data
Text Messaging
8.7
59
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.0
57
Not enough data
8.4
57
Not enough data
7.3
52
Not enough data
8.5
60
Not enough data
8.2
55
Not enough data
SMS Platform
7.8
58
Not enough data
8.4
58
Not enough data
7.4
48
Not enough data
Feature Not Available
Not enough data
8.0
49
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
6.3
8
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.1
79
9.3
5
8.2
78
8.0
5
8.5
76
Not enough data
8.3
81
7.2
6
Intelligence
8.5
78
Not enough data
7.8
72
Not enough data
7.6
72
Not enough data
Platform Basics
8.7
120
Not enough data
8.6
116
Not enough data
Platform Data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Not enough data
Platform Additional Functionality
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Not enough data
Agentic AI - Customer Journey Analytics
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Functionality
8.0
191
Not enough data
7.9
169
Not enough data
8.0
174
Not enough data
Support
8.1
192
Not enough data
8.4
182
Not enough data
8.8
202
Not enough data
Page Customization
8.7
86
Not enough data
8.4
82
Not enough data
8.2
78
Not enough data
8.3
61
Not enough data
Page Optimization
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Not enough data
Integrations
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Not enough data
Generative AI
7.4
58
Not enough data
Agentic AI - Landing Page Builders
7.7
8
Not enough data
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
8.1
15
Not enough data
7.6
15
Not enough data
7.7
15
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
7.9
14
Not enough data
Analysis
8.2
86
|
Verified
Not enough data
8.6
100
Not enough data
8.0
83
|
Verified
Not enough data
7.9
86
|
Verified
Not enough data
Campaigns
8.3
85
Not enough data
7.7
80
|
Verified
Not enough data
8.0
82
Not enough data
7.7
78
|
Verified
Not enough data
9.1
106
|
Verified
Not enough data
8.8
99
|
Verified
Not enough data
Engagement
7.8
79
|
Verified
Not enough data
Platform
8.4
99
|
Verified
Not enough data
8.2
88
|
Verified
Not enough data
8.3
83
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dotdigital and Optimizely Web Experimentation are categorized as Customer Data Platform (CDP), Personalization, and Personalization Engines
Unique Categories
Dotdigital is categorized as SMS Marketing, Marketing Automation, Email Marketing, Mobile Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Customer Journey Analytics, Push Notification, and Landing Page Builders
Optimizely Web Experimentation is categorized as Feature Management, E-Commerce Personalization, A/B Testing, and Configuration Management
Reviews
Reviewers' Company Size
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
11.6%
Marketing and Advertising
7.7%
Non-Profit Organization Management
7.6%
Financial Services
3.6%
Consumer Goods
3.2%
Other
66.2%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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